Green for Danger (United Artists Pressbook, 1946)
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THE SCREEN’S UNPARALLELED ADVENTURE IN SUSPENSE! J. ARTHUR RANK SALLY GRAY - TREVOR HOWARD - ROSAMOND JOHN "GREEN FOR RANGER" and fnedettiitiq. ALASTAIR SIM r)(t4ftecfo% @ac&Ult I rrt Arilll MEGS JUDY MOORE LtU UtNN • JENKINS * CAMPBELL* MARRIOTT Directed by SIDNEY GILLIAT • Produced by FRANK LAUNDER and SIDNEY GILLIAT From the novel by CHRISTIANA BRAND • Screenplay by SIDNEY GILLIAT and CLAUDE GUERNEY • AN INDIVIDUAL PICTURE Here’s what the show-wise editors of 12 - great national magazines told an estimated 90,000,000 readers about ^ '-^7 IL-: . another must-see . exciting entertain¬ ment . particularly delightful is Alastair Sim ..—Good Housekeeping able mystery ..—Movie Life . choice comedy amid melodrama; prize performance by Alastair Sim as a Scotland Yard sleuth . highly recommended . —Pic Magazine ". tense, absorbing melodrama . intro¬ duces the very effective warp of comedy into its woof of murder . Alastair Sim as the idiosyncratic (but, mark you, successful) Scot¬ land Yard sleuth is superb . —Promenade . engrossing murder mystery—a delightful mixture of thrills, chills and chuckles—introduc¬ ing a new film detective with a rare instinct for homicide and humor—this Alastair Sim is price¬ less ..—Cue Magazine "It has all the ingredients of a really first-class thriller. but the best thing about the picture is Alastair Sim . don't miss 'Green for Danger.' It's one of the best murder mysteries we've seen in a long time." —Motion Picture . one of the most unusual we've ever seen 1—Movie Show ". intelligent, baffling whodunit . the dia¬ log is eminently superior stuff, the same going for direction, production and acting all around. But the biggest bonus ... is Scotland Yard Inspector Cockrill (Alastair Sim) . (who) does a masterly job with one of the most fascinating and unusual characters seen on any screen in a long time."—Silver Screen . a sure hit . introducing Alastair Sim as a shrewd Scotland Yard man with uncommon manners and a sly wit.. —Airways Traveler "a thoroughly delightful detective story . Alastair Sim is wonderful. Our favorite line be¬ longs to the Inspector; responding to a dis¬ gusted doctor who discovers him to be a detec¬ tive, he fatuously murmurs, 'Sickening, isn't it?' 'No, Inspector, it's not'."—Seventeen "Enchantingly done and high adult entertain¬ ment."—Paul Gallico in Esguire "sophisticated gaiety ... a varied and enter¬ taining roster of personalities . Alastair Sim has made a delightfully pompous specimen of his Inspector Cockrill..."—Theatre Arts Sell him to your audiences — they'll be grateful. The Press Book shows you how.- ive The following trade reviews, the only ones available up to ". bristling with fine directorial touches and expert acting . fully and perfectly turned to deadline for this Press Book, hold the attention of the audience ... bouquets for acting will go to Alastair Sim .. are offered without comment. —Motion Picture Herald "A well-made and well-directed thriller, this maintains a high degree of suspense from start to finish, and sustains interest throughout . best performance turned in by Sim . —The Exhibitor ". an enthralling mystery thriller that builds to a suspenseful and ingenious climax . flaw¬ less scripting and characterization." —Showmen's Trade Review "All that an artist can do to breathe vivid imaginative life into a role is accomplished by Alastair Sim . excellent all-around acting, clever dialogue and adroit direction ... re¬ freshingly made and balanced . ." —Motion Picture Daily "... a slick murder mystery .. sufficient pace, suspense, romance and comedy to make it engrossing screenfare . performances uni¬ formly excellent . honors go to Alastair Sim . topnotch direction."- —Film Bulletin "Frank Launder and Sidney Silliat, the two talents who wrote, directed and produced The Adventuress,’ have come up with a murder mystery which will keep audiences guessing and excited all the way up to the last minute . mixes the cold, harrowing chills of violence with the rib-tickling delights of light-handed humor . very pretty nurses . well worth seeing ..." —The Independent "... a highly acceptable mystery . will keep payees guessing . .. Inspector 'Cockrill1 played superbly by Alastair Sim . ." —Daily Variety f mOo^^teV>-a ". interesting characters and highly capable F'° t ,eade« °’ performers, from the topliners down to the^ smallest bits . ."—Hollywood Reporter a of «ie °;S2sVh! Coders ■ Papers who 1unl news- f .c,,c«fet( co/„ " ("s syn- ". tops in exciting mystery film fare." —Greater Amusements tf-Sscs^-" I “IS _ "orned f, Civi,i*ed fZ ry' " j fPo/ AbbdtatSf'r s'm whoman fl /auah'D* ,°nd Co*,*,, c°n M Blow-up of opposite page should make one of X/f< r-^/oA# ?T'na a nr, /■ a the most convincing lobby pieces you ever built! Copyright 1947, by Pathe Industries — Country of origin U.S.A. BIG BROADWAy 'GREEN' OFF TO Many Winter Garden Records Broken Despite Heat Wave, Rain, Strong Opposish; All Crix Raved NEW YORK'S Winter Garden, through whose portals passed some of the world's greatest pictures, saw several of its records go by the board when "Green for Danger" opened there for its American preem and stayed on for a long run. Despite terrific heat wave, rain and strong opposition in other first-run houses, the crowds began to come on opening day—and kept right on coming. Two big factors for the picture's outstanding success were the unanimous critic raves and the unusual advertising campaign, details of which are elucidated elsewhere on this FEMMES WOOED spread. Big radio campaign and two fashion shows put on in conjunction with the opening also helped greatly. VIA STYLE SHOWS It was discovered early that the picture began to build through word-of-mouth and that's an angle BIG RADIO SKED well worth remembering in planning your own TWO fashion shows held in conjunction with campaign. What started the word-of-mouth going the Broadway opening of "Green for Danger” PLUGGED PREEM was the critic acclaim—and that's something else helped focus feminine attention upon the opus both well worth remembering. It would probably do visually and over the air, and can be repeated NE of the biggest radio campaigns ever placed you a lot of good if you can get the critics to see O locally! behind a Broadway premiere helped get wtfrd the picture before opening night and then use an The first was arranged in co-operation with the about the "Green for Danger” opening around ad like the one on the opposite page. nationally advertised Peggy Martin blouse. This early and often. Not only were local facilities used, company made up a complete line in every shade but national hookups were also included—mean¬ of green and called the result the "Green for Dan¬ Spectacular Front ing that your potential customers heard about it! ger” Blouses. These were modeled at the famous Front and lobby were simple—but highly effec¬ The campaign began two weeks before the open¬ Latin Quarter Restaurant by girls from popular tive. As shown below, marguee was covered with ing with a dramatization of the story over the Broadway shows. Maggi McNellis and Herb Shel¬ huge title in brilliant green. Lobby displays con¬ Mutual Broadcasting System on the "Let’s Go to ton, noted radio figures, emceed the proceedings, sisted mainly of the Alastair Sim figure used on the Movies” program. This was followed by a which were also broadcast over WJZ. the cover of this Press Book, which proved to have similar show on the Robert Q. Lewis spot on the Hundreds of window cards in Peggy Martin out¬ considerable tease value. The quotes from New Columbia Broadcasting System. lets in Manhattan, the Bronx and Brooklyn, in¬ York and national critics were also used in the A few days later Leo Genn was interviewed over vited the public to attend the fashion show and lobby in blowup form. WOR by Martha Deane. This was followed, just the turnout was a terrific success. The cards were before the opening, by reviews—all favorable and so designed that the invitation could be clipped off several in the rave class—by Barbara Welles, and after the show was over they became out-and- Window Displays WOR; Charlotte Adams, WQXR; Dolores Craeg, out "Green for Danger” plugs. Other items which helped get the word-of-mouth WINS; Adele Hunt, WPAT; Daily Dilemmas, A little later a similar deal was arranged with going early were the posting of some 400 special WOR; Bill Leonard, WCBS; Robin Morgan, Andreana Classics, wherein a fashion show was window cards which hooked in with the fashion WOR; Margaret Arlen, WCBS; Mona Fisher, held at popular Iceland Restaurant, with the pro¬ shows explained on this page; 150 window tieups WWRL; Lu’s Tips to Teens, WWRL; Maggi ceedings broadcast by Ella Mason over WHN. on Broadway, Fifth Avenue and crosstown streets McNellis, WJZ, and Jim Fleming, WNBC. Both these distributors are national distributors in the midtown section, based mainly on green The fashion show introducing the "Green for and the chances are that there are local outlets in color promotions; the releasing of a balloon bar¬ Danger” blouse described elsewhere on this page your trading area! See women’s apparel buyers; tell rage; and a merchant co-operation based on the was held just before one of the Maggi McNellis them what was done in New York, and—repeat expression "Follow the green line," a play on the broadcasts and was plugged hard at the broadcast. locally! signs in New York's subway shuttle system. In another commercial tieup Dolores Craeg gave away pairs of Wysteria hosiery, promoted by E3^1e Lion home office exploitation men, to persons who correctly answered her questions and in return for the stockings she gave the picture liberal plugs all week long.