Preparing Your Home to Sell for the Highest Possible Price

Home , In Mind

Preparing Your Home To Sell For The Highest Possible Price

Table of Contents

About the Team

Discovering Compass

Proven Process

Property Marketing

Supporting Your Sale

About the Team $218M Top 1% Sales volume of the country

Jennifer Anderson 858.210.8772 [email protected] DRE 01885540

Jennifer has simplified and systematized the home buying process, making it approachable and easy to understand. Her business is built upon the belief of educating and empowering her clients to assist them in achieving their real estate goals. Because of her commitment to her clients and the industry, she was named to REALTOR® Magazine’s National “30 Under 30” and San Diego Association of Realtors “40 Under 40”. She has continued her family’s 35-year tradition of real estate service, committed to offering the same unparalleled customer service and professionalism to the Del Mar and surrounding San Diego residential market. In 2019, Jennifer’s team was also recognized in the San Diego Business Journal as one of the top 20 real estate teams in the county, and she’s in the top 1% of residential real estate agents in the country. Her combined expertise and drive to empower the community with knowledge about real estate has led to her invitation to the Forbes Real Estate Council. Council members embody community building and contribute their professional expertise in real estate articles published on Forbes.com to help others thrive. Prior to entering the residential real estate market, Jennifer worked six years in commercial real estate and property management, part of private client and institutional group transactions for office, industrial and multi-family properties. Jennifer attended DePaul University in Chicago, graduating Summa Cum Laude with a B.S. in Real Estate Finance and Marketing and Sales. After college, she obtained L.E.E.D AP O+M (Leadership in Energy and Environmental Design Operations & Maintenance). At Anderson Coastal Group, we strive to make the inherently stressful process of buying or selling a home as simple as possible all while connecting with our clients to form friendships and learn their specific needs. Our knowledge of the community, our strategic approach, and our comfort with negotiation will put you at ease from our first conversation all the way through escrow. We are also passionate about empowering and educating a broader audience so that anyone can accomplish their real estate goals.

6 Recent Recent Team Activity Team Activity

SoldSold SoldSold

Sold SoldSold Sold

1731 GrandGrand Avenue Avenue 1420314203 Recuerdo Recuerdo Drive Drive 5 Bed | | 44 Bath Bath | | 3,196 3,196 Sq SF Ft 44 Bed Bed || 4 Bath || 3,1473,147 Sq SF Ft $3,000,000 $2,575,000$2,575,000

Sold Sold Sold Sold

Sold Sold

About the Team 7 Testimonials

Treat yourself to the best in the business - the Anderson Jennifer and her team did a fantastic job selling our Coastal Group team! We listed our Del Mar house with condo! I couldn’t have been happier. We got three offers Anderson and were thrilled with the results: exceptional on the first day it was available for sale and most were service and communication; a thorough, creative above our asking price. She was able to secure a backup marketing strategy; superior market knowledge and offer which protected us when the appraisal came in low experience; and best of all, a “sold” sign on our house and we were able to negotiate with the buyer to cover within 4 days! the shortfall at the buyer’s expense. I highly recommend Jennifer and would hire her again in a second. In contrast, - Jim and Vicki R. I had the same condo listed with another agent before and had a very poor experience.

As first time homebuyers and sellers, we went into this Jennifer was very easy to work with, very knowledgeable, experience not knowing what to expect. Jennifer took us and made me feel confident throughout the process. She through the process in a very professional and informative never tried to push me into doing anything and always manner. She showed patience when explaining the process, offered options and suggestions instead. I always felt like and communicated clearly with us by letting us know what she had my best interests in mind. Additionally, I thought to expect and anticipate. But, it was Jennifer’s incredible Jennifer and her team went above and beyond. I was knowledge of the real estate business, contracts, and selling the condo from another city and we handled negotiation that truly impressed us! Jennifer and her team everything remotely which included things like advice and are the best - helpful, knowledgeable, and organized. We coordination with house cleaners and plumbers. Everything could not think of going through this process with anyone went so smoothly. All in all, Jennifer and her team are great other than Jennifer and her team! Thank you!! and I highly recommend them!

- Chris and Jane Q. - Matt and Katy C.

Working with Jennifer & Nancy of Anderson Coastal is Jennifer is one of the kindest and most professional like spending time with friends who happen to be very people I have ever met. I’ve worked in the finance experienced and skilled in helping you buy or sell a house. industry so I have a highly developed BS meter and high They are a delight to be around--smart, personable, funny, expectation in terms of service providers. She and her and conscientious. These qualities helped me choose them, team helped my family and I sell my grandmother’s home because I knew it would be easy to communicate during after her death last summer. She helped us through an a long and complex process. But my decision was also extremely emotional process and guided us with every based on the realization that compared to other agents step of the decision-making and pre-market preparation we met--and we met dozens--they put action before talk. process. No task was too small. I will rely on Jennifer They are informed, precise and proactive where others and her team for any real estate needs going forward. had been pleasant but general. Let’s face it: buying or Selecting Jennifer and team as our realtors was one of selling a house (and we’ve done both with Jennifer and the best decisions I ever made. team this year) is an unpredictable experience, no matter how much you plan. But our family was able to face each - Diana W. step of the way calmly and with confidence because we had Anderson Coastal on our side. Their combined skills of critical analysis in this industry meant each transition Our experience with Jennifer could not have gone better. was smooth and straightforward for us. We are grateful She was everything we wanted in a real estate agent and to the Anderson team for their help this year, and even more. We truly appreciated how prepared she was at more grateful for their genuine care. We recommend every interaction and her communication was consistent, them wholeheartedly, and look forward to many years of informative, and helpful. Being out-of-town buyers, it continuing friendship. was so nice to be able count on Jennifer to get things done, as well as guide us through the process. She went - Sam G. and David N. above and beyond and we enjoyed every interaction. We recommend Jennifer wholeheartedly!

- Julie M. and Todd S.

8 Jennifer and Nancy of Anderson Coastal Group did an I was introduced to Jennifer and her team by a friend who amazing job selling our home in Del Mar. These ladies had also won the Realtor Magazine “30 Under 30” award. epitomize professionalism and extraordinary customer As an out of area, first time home seller I wanted to make service. We chose Anderson Coastal because of their sure the team I chose would be able to handle all the exceptional marketing strategies, knowledge of the details on my behalf and keep me informed. Among the market, and their ability to negotiate the best price many steps in preparing for market, over a phone call she for our home. Jennifer and Nancy were in constant took me through an offer workshop to help me understand communication with us before, during, and after the time the paperwork and how we would be negotiating. Her our house was on the market. Selling your home is a team helped move my tenants out and coordinated stressful time for anyone, but Team Anderson made sure everything required to bring my home to market - which that we were always informed, aware, and comfortable made selling my home easy on me! In addition to our on- with their efforts. going communication, we touched base weekly to cover marketing results, showing feedback and market activity in - Shana G. and David B. greater detail. The building my condo was located in was undergoing litigation and Jennifer took the extra time to ensure the Jennifer is an excellent agent! She is organized, buyer we selected would be able purchase and close on responsive and enjoys being a realtor. Jennifer will time. There were points in the negotiations where the buyer take the time to understand your needs and goals and and their agent took a firm stance but Jennifer was able to tailor her approach to meet your goals. She is also an keep everything together and bring us to a successful close! excellent communicator. She will update you weekly or as Jennifer and her team are proactive, knowledgeable, frequently as you would like. You can trust her with your creative problem solvers - it was a pleasure to work with listing whether you are local or as in my case, half way them! across the country. If you are searching for a Real Estate Agent, I would - Nam K. HIGHLY recommend Jennifer. Jennifer Anderson and her team handled the sale of our - Mark S. property in Del Mar with outstanding professionalism, exceptional communication and continually worked in our best interest at every point in the process. As a licensed My wife and I had the absolute pleasure of working real estate professional myself, I knew the key elements that with Jennifer and her team. This was our first home we were looking for. Jennifer handled the entire process purchase and Jennifer made the experience of dealing from listing the property to closing the deal, flawlessly and with hundreds of documents that needed signatures and kept all parties informed and updated throughout. Jennifer other mandatory California disclosure documents that knows her local market and has a keen sense of I seriously doubt had anything to with home purchase, the current trends and factors affecting pricing and seem like a walk in the park. neighborhood nuances. I would highly recommend Jennifer Jennifer was the bright light of our home purchase to represent you as your fiduciary as she is an outstanding, experience, and showed up in person at every single step full-time real estate agent who will expertly manage the of the purchase experience, including a middle of the sale of your valuable real estate asset with the utmost day spontaneous trip to the HOA management company, integrity. to extract the requested HOA documentation, from an unresponsive manager. - Kelly & Brett D. I highly recommend Jennifer, and will be looking forward to working with her again, once we need to move on from Throughout the process Jennifer kept us updated and on our starter home. an even keel. Her network of painters, repairmen, and professional support were invaluable in readying our home Thank you Jennifer! for sale. We interviewed several realtors before choosing Jennifer and she was head and shoulders above them all. - Jimi and Karen M. Thanks, Jennifer!

- Charlie & Brenda R.

About the Team 9

Discovering Compass 12 Discovering Compass 13 14 Discovering Compass 15

Proven Process Marketing Process

A Definition of Fair Market Value

• The price at which the property would change hands between a willing buyer and a willing seller

• When the former is not under any compulsion to buy and the latter is not under any compulsion to sell

• Both parties having reasonable knowledge of the relevant facts

• The buyer and seller are assumed to be able, as well as willing, to trade

• Both parties are well informed about the property and concerning the market for such property

• The property has been sold in a reasonable period of time

The Methods of Determining Market Value

Income Cost of Comparative Appraisal Reproduction Method

18 Marketing Process

Concept of Competition

When selling your home, you are in direct competition with other sellers in the current market and your overall selling strategy must take into account the following factors:

Property Presentation How will buyers compare your property to those currently on the market, and those they have seen that sold?

Current Active Listings How many comparable listings are there currently on the market? What strategies are the most effective to ensure buyers see your home first?

Properties Currently in Contract For Sale How were comparable properties priced? How long did they stay on the market?

Recent Sales For what prices are comparable properties selling? How long did they stay on the market?

Withdrawn / Cancelled Listings Have any comparable properties recently been withdrawn from sale? Why didn’t they sell?

Proven Process 19 Buyer Behavior

A key component of determining the value of your home is understanding how buyers behave. There has been significant modeling done of buyers’ activity and in general we can describe the stages in the buying process as:

Awareness Knowledge Preference Conviction Purchase

The improvement in the quality of information on the Internet and the popularity of open homes in our marketplace has created the situation where buyers are now better educated as to real estate pricing trends than they have been in the past. The result is a market where effective pricing of property is critical in achieving the highest possible sales price.

Of most relevance to us are the buyers in the final stages. They have their financing approved; they are working with an agent. There is no impediment to their making a buying decision.

20 Our Selling Strategy

Preparing for On Sale Market Market Pending

Initial Viewing Market Activity Buyer Inspections

Determine Timing & Goals Information Flow Negotiations

Pricing Pre Offer Education Contingency Removal

Disclosures Offers Repair Request (If Any)

Review Offer 1 Offer 2 Offer 3 Close of Escrow Negotiation Strategies

Property Marketing

Network Property for Potential Early Sale

Pre-Market Sale

Proven Process 21 Negotiation Strategy

While there are too many permutations within a real estate transaction to fully disclose our negotiation strategies, we believe that knowledge is the critical factor in maintaining a strong negotiating position.

Strength in any negotiation comes from knowing more than the person across the table. Due to the broad range of our practice and the high number of transactions we assist our clients successfully negotiate, we feel we are well equipped to negotiate any transaction from a position of strength.

Key areas of expertise required include:

Understanding of Contract Terms and Conditions

Current & Historical Market Information

Construction Knowledge

Property Maintenance

Property Finance Knowledge

Property and Personal Taxation Knowledge

Relationships within the Industry

Information about other Realtors’ Styles

22 Determining Next Steps for a Successful Sale

Pre-Marketing Planning

Determine Sales Goals and Determine Potential Improvements, Preferred Timeline Costs & Timeline

Discuss Pricing Strategies Discuss Negotiation Strategies

Proven Process 23 Determining Next Steps for a Successful Sale

Pre-Market Checklist

Schedule design walk and follow up meeting to review suggestions

Determine style & staging strategy

Determine improvements to make Vendors needed | Coordinate projects

Determine if pre-inspections will be done

Finalize ideal timeline to market

Review purchase contract & negotiation strategies Pricing & terms | Escrow process | Rating/qualifying potential buyers

Finalize marketing strategy Open houses | Direct mail | Print ads | Door knocking Digital marketing | Sphere of influence (SOI)

Target potential buyers with demographic data

Professional photos of the home weather permitting

Create marketing materials

Address any preliminary title criteria Easements | Liens | Trust related items

Complete required disclosures

Finalize pricing strategy

Discuss with financial advisor How to receive proceeds | Any additional points to negotiate

24 On Market checklist

Implement marketing strategy Make necessary adjustments

Weekly detailed updates regarding feedback

Qualify potential buyers

Review offers Negotiate key points | Verify financial capabilities | Identify back-up offers

In escrow checklist

Open escrow

Confirm receipt of initial deposit within 72 hours

Send disclosures to buyer

Order natural hazard report

Coordinate inspections

Confirm appraisal process has begun

Confirm buyer has locked loan rate

Prepare for potential repair requests

Prepare sales comparables for meeting with appraiser

Track contract days / contingency removals

Serve NTP if necessary

Remove personal items from home

Prepare for final walk-through and closing

Notify utility companies of move out date

Remember to change your address

Coordinate with your lender & bank / financial advisor for receipt of proceeds

Proven Process 25 PricingPricing Your Your Property Property

Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.

15% below 80% 7 Days 9%

The percentage of buyers The period of time during The average percentage who purchase their home which your home receives below market value that at its fair market value peak attention once it's homes sell for after 24+ been listed weeks on the market

Representing Your Home | Analyzing the Market 26

Pricing Triangle 

15% above 10% Above Market

10% above 30% =

Market Value 60% At Market

10% below 75%

15% below  90%

Below Market

Asking Price % of potential buyers who will look at property

Proven Process 27 Common Pricing Mistakes

Pricing Too High from the Start

Homes prices correctly when they first hit the market generally sell closer to the asking price than homes that start too high, then have to adjust downward.

Not Basing Your Price on Sold Homes

Remember, homes can be listed for any amount. What is most relevant is not the “asking price” but the “sold price” of nearby homes.

“Emotional Value” vs “Market Value”

Of course, it’s your home and you likely have many great memories that were experience there. Keep in mind that potential buyers won’t have the same sen- timental feelings for your home as you do. Try to stay as objective as you can during the process and it will help you to meet your goals.

Refusing to Negotiate

Your asking price may want to have some amount of built-in flexibility so you can entertain offers. Keep in mind, even a lower offer can be the beginning of a negotiation.

28 Proven Process 29

Marketing Your Property Your Transaction Timeline Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer Backeddays onby amarket proven process, than theCompass industry listings average.spend 19 fewer A swifterdays on marketsale meansthan the aindustry average.more seamless A swifter sale seller means experience a more seamless and seller greater experience value and forgreater you. value for you.

1-2 Days 1-2 Days 1-2 Days 1-2 Days 1 2 3 4 Position Pre-market Prepare Launch

Evaluate comparable homes Launch as a Coming Soon Marketing strategy MLS and syndication Analyze market trends listing Listing preparation (staging, Networking Competitively price Monitor trafﬁc ﬂoorplan, photography) Signage Recommend lawyer Evaluate pricing Inspections Discuss closing costs Gather qualitative feedback Surveys Client questionnaires

1-2 Days 1-2 Days 1-2 Days 1-2 Days 5 6 7 8 Market Show Update Negotiate

Print and digital advertising Broker events Client progress reports Acceptance Print collateral Open houses Listing statistics Contingency removal Targeted mailers and Lead follow-up Price assessment email campaigns

1-2 Days 1-2 Days 9 10 Escrow Close

Inspections Sales report Title Disclosures

Representing Your Home

32 Your Transaction Timeline Your Marketing Timeline Backed by a proven process, Compass listings spend 19 fewer Workingdays on with market our in-house than marketing the industry and advertising average. agency, A swifterwe will target sale the means right audience a acrossmore the seamless most effective seller channels experience — all to elevate and greater the style and value story for of your you. home.

1-2 Days 1-2 Days 1-2 Days 1-2 Days 1 2 3 4 ComingPosition Soon PStagingre-market PImageryrepare FloorplanLaunch

ComingEvaluate Soon comparable sign homes LaunchAppliance as aupgrades Coming Soon MarketingDaytime photography strategy TraditionalMLS and syndication floorplan DigitalAnalyze ads market trends lFurnishingsisting LTwilightisting preparation photography (staging, VirtualNetworking walkthrough EmailCompetitively outreach price MVirtualonitor stagingtrafﬁc ﬂAerialoorplan, footage photography) Signage DirectRecommend mail campaign lawyer Evaluate pricing ILifestylenspections video Discuss closing costs Gather qualitative feedback Surveys Client questionnaires

1-2 Days 1-2 Days 1-2 Days 1-2 Days 5 6 7 8 ListingMarket Launch SSignagehow UEmailpdate Campaign PrintNegotiate Campaign

Compass.comPrint and digital advertising BrokerTownhouse events sign ClientProperty progress announcement reports PostcardsAcceptance MLSPrint collateral OWindowpen houses decal LOpenisting house statistics invitations BrochuresContingency removal SyndicationTargeted mailers and LOpenead follow-up house sign PCompanyrice assessment email inclusions Advertising email campaigns Public relations

1-2 Days 1-2 Days 9 10 DigitalEscrow Campaign EventsClose

PaidInspections social media promotion Brokers’Sales report open house FeatureTitle on Compass Open House channelsDisclosures Advertising Special events

Representing Your Home

Marketing Your Property 33 StagingStaging

When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.

Before before

after After

Representing Your Home | Marketing Your Property 34 Maximize the value of your home withMaximize Compass the Conciergevalue of your home with Compass Concierge CONCIERGE Compass Concierge is the hassle-free way to sell your home faster and for a higher price.

By fronting the cost of home improvement services like painting, ﬂooring, and staging, our exclusive Concierge program transforms your home with no upfront costs or interest - ever.

By investing in your home’s potential, we aim to provide a swifter, more proﬁtable sale.

Before

↓ AFTER / BEFORE ↑

After Key services include:

Fresh paint Strategic staging Updated HVAC Updated plumbing Cosmetic renovations Decluttering Landscaping improvements Custom closets Moving support Storage support Rooﬁng repair Upgraded electric Structural fencing

Marketing Your Property 35 Representing Your Home | Marketing Your Property “Compass Concierge was a true gift. Suddenly I had the ﬁnances to get my home of 18 years ready to sell, with no upfront cost to me. It ought to be called the ‘Concierge stress relief program.’ It exceeded all my expectations of the home-selling process.”

Jo Ann, Seller | San Francisco Bay Area

$200k 4 above list price days on the market

↑ BEFORE / AFTER ↓

How it Works 01 02 We will work together to decide which home Once approved, I will be by your side as you improvement services can increase your home’s value engage vendors and commission work. the most and set an estimated budget for the work.

03 When your home sells, you will simply pay the cost of Learn more at compass.com/concierge the services provided - and nothing more. (terms and conditions apply)

36 CONCIERGE Representing Your Home | Marketing Your Property Photography

Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's ﬁnest selling points.

Our photographers' work has appeared in such publications as:

Representing Your Home | Marketing Your Property Marketing Your Property 37 Pre-Marketing Your Home Pre-MarketingPre-Marketing Your Your Home Home Drive buyer interest and buzz with Compass Coming Soon, Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home which affords prospective buyers a glimpse of your home before it ofﬁcially comes on the market. before it ofﬁcially comes on the market.

Early to list Get twice Get feedback, Early to list Get twice Get feedback, means early to sell the exposure fast means early to sell the exposure fast

ListingListing your yourproperty property first on first on ComingComing Soon Soon creates creates two two TestingTesting the market the market with Comingwith Coming Listing your property first on Coming Soon creates two Testing the market with Coming CompassCompass Coming Coming Soon Soon can buildcan buildseparate separate opportunities opportunities SoonSoon helps helps your yourlisting listing to perform to perform Compass Coming Soon can build separate opportunities Soon helps your listing to perform anticipationanticipation among among potential potential to launchto launch your yourproperty: property: First onFirst on even evenbetter, better, once onceit opens it opens to the to the anticipation among potential to launch your property: First on even better, once it opens to the buyers,buyers, drive driveup its up value, its value, and and Compass.com,Compass.com, and thenand thenlater later public.public. You’ll You’ll gain gaininvaluable invaluable buyers, drive up its value, and Compass.com, and then later public. You’ll gain invaluable shortenshorten the sales the salestimeline. timeline. whenwhen the listing the listing goes goeslive on live the on the insightsinsights on pricing, on pricing, photos, photos, and and shorten the sales timeline. when the listing goes live on the insights on pricing, photos, and MLS andMLS aggregateand aggregate sites. sites. positioning.positioning. MLS and aggregate sites. positioning.

Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described andCompass omissions. is a licensed Compass real makes estate no broker. representation All material or guaranteeherein is for that informational Coming Soons purposes are available only, was in compiled your region, from or sources that its deemeduse will resultreliable in butthe isbenefits subject described to errors herein. This is not intended to solicit property already listed. Equal Housing Opportunity. herein.and omissions. This is not Compass intended makes to solicit no representation property already or guaranteelisted. Equal that Housing Coming Opportunity. Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.

RepresentingRepresenting Your Home Your Home| Marketing | Marketing Your Property Your Property 38 Representing Your Home | Marketing Your Property Pre-Marketing Your Home SourcingSourcing Your Your Buyer Buyer

Drive buyer interest and buzz with Compass Coming Soon, The next owner of your home could be searching for which affords prospective buyers a glimpse of your home properties anywhere. That’s why we pair predictive data with before it ofﬁcially comes on the market. a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.

Early to list Get twice Get feedback, means early to sell the exposure fast

Listing your property ﬁrst on Coming Soon creates two Testing the market with Coming Compass Coming Soon can build separate opportunities Soon helps your listing to perform anticipation among potential to launch your property: First on even better, once it opens to the buyers, drive up its value, and Compass.com, and then later public. You’ll gain invaluable shorten the sales timeline. when the listing goes live on the insights on pricing, photos, and MLS and aggregate sites. positioning. 51% Buyers who found their home online

30%

Buyers who found their home by working with a dedicated buyer's agent

19%

Buyers who found their home via signage, networking, print ads, or other method

Source: National Asssociation of Realtors, 2018

Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the beneﬁts described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.

Representing Your Home | Marketing Your Property Representing Your Home | Marketing Your Property Marketing Your Property 39 NetworkNetworking Capabilities Capabilities Aided by state-of-the-art Compass technology, We strategically connected to the market's entire brokerage community.

Unprecedented reach

Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.

Representing Your Home | Marketing Your Property 40 PrintPrint Materials Materials

Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.

Formats

Postcards

Notecards

Bi-folds

Mailing Brochures

Tri-folds

Gate-folds

Representing Your Home | Marketing Your Property Marketing Your Property 41 DigitalDigital Presence Presence

At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.

1.9M+ 800+

Average monthly page views Partner websites to which on Compass.com, where your listing is automatically your property's critical selling syndicated for maximum points are presented via an digital coverage intuitive, searchable platform

Representing Your Home | Marketing Your Property 42 EmailEmail Marketing Marketing

Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.

On the Market Eye-catching design

Our crisp, clean aesthetic beautifully frames your images and listing details.

Intelligent targeting

A variety of layouts lends itself to both consumer-facing and 14203 Recuerdo Drive broker-facing messaging.

4 Bed | 4 Bath | $2,575,000

Mobile optimization

With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Representing Your Home | Marketing Your Property Marketing Your Property 43 SocialSocial MediaMedia

We engage brokers and buyers every day across ﬁve dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantiﬁable way.

7M+ Instagram impressions in 2018

2M+ Views on Compass YouTube channel

160K+ Our following across all social media platforms

Unmatched Resources Strategic Audiences Dynamic Storytelling

Supported by a dedicated, in- We have access to an With listing promotion house social media team, exclusive list of social media accounting for 75% of our We are able to stay on the stars, putting your home in company's social content, we leading edge of social media front of their inﬂuential highlight our exclusives with strategy. followers. a mix of interior images, press mentions, listing videos, and client features.

Representing Your Home | Marketing Your Property 44 AdvertisingAdvertising

Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proﬁle, I'm able to craft an effective, targeted campaign strategy unique to your listing.

Representing Your Home | Marketing Your Property Marketing Your Property 45 IntelligentIntelligent Digital Digital Marketing Marketing

We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.

We ﬁnd the most Precise likely buyers for targeting your property using exclusive data.

Optimized We perform continuous testing to deliver the performance most successful ads.

We track and measure In-Depth the results of every Analytics campaign for continued optimization.

Why paid advertising matters

Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price

Representing Your Home | Marketing Your Property 46 GlobalGlobal PresencePresence

Owing to a considered geo-targeting strategy, Compass listings have a digital presence in over 50 nations around the world.

3.8B 51 1.7M Our international Countries to which Unique international impressions per year Compass syndicates users on compass.com listings per year

78 1.8M International real Potential international estate syndication social impressions portals each year

Representing Your Home | Marketing Your Property Marketing Your Property 47 NationalNational Advertising Advertising Driving Trac to your Listing

Our in-house media team has fostered relationships with key print We attract prospective buyers to Compass.com, then and digital publications. Based on your buyer proﬁle, We are able to leverage their site activity and saved preferences to craft an effective, targeted campaign strategy unique to your listing. position your listing in front of the right audience.

Your prospective buyer decides they're interested in purchasing a property.

They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.

Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout

We track these browsing preferences and use them to form your listing's buyer proﬁle.

We then deploy digital listing campaigns, targeting users based on these characteristics.

Representing Your Home | Marketing Your Property Representing Your Home | Marketing Your Property 48 DrivingDriving Traffic Trac to your Listing Listing

We attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.

Your prospective buyer decides they're interested in purchasing a property.

They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.

Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout

We track these browsing preferences and use them to form your listing's buyer proﬁle.

We then deploy digital listing campaigns, targeting users based on these characteristics.

Representing Your Home | Marketing Your Property Marketing Your Property 49 OverseasOverseas Partnerships Partnerships

Recognizing that your buyer may be sourced abroad, Compass has forged connections with the key digital real estate destinations on every continent.

lkeria.com immostreet.com city24.lt morizon.pl darproperty.co.tz homesales.com.au seloger.com immotop.lu oferty.net thailand-property.com realestateworld zezoom.fr go853.com kamicasa.pt thailand-property-gate.com rentbuy.com.au sz-immo.de iproperty.com.my magazinuldecase.ro sokna.tn willhaben.at xe.com icasas.mx arkadia.com emlaktown.com imot.bg property852.com mubawab.com arkadia.com bayut.com realestate.com.kh 99acres.com selektimmo.com domofond.ru rightmove.co.uk kangalou.com rumah123.com shweproperty.com senegalcity.com bestpropertiesoverseas.co.uk icasas.cl homehippo.com privateproperty.com.ng imovina.net edenway.co.uk fang.com myhome.ie propertyindex.com.ng iproperty.com.sg thehouseshop.com sodichan.com propertysteps.ie zameen.com reality.sk zezoom.co.uk icasas.com.co homeglobally.com hausples.com.pg persquare.co.za mesto.ua city24.ee immobiliare.it iproperty.com.ph privateproperty.co.za bestpropertiesoverseas.com housingparadise.com realestate.co.jp myproperty.ph globaliza.com realtyindexer.com acheter-louer.fr buyrentkenya.com persquare.com.pg kam icasa.com cotelittoral.fr city24.lv domy.pl pisos.com immostreet.ch

Representing Your Home | Marketing Your Property 50 Marketing Your Property 51

Supporting Your Sale BridgeBridge LoanLoan Services Services

A simple solution to bridge the gap between the home you have and the home you want.

With Compass Bridge Loan Services, you can access bridge loans from industry-leading lenders without the burden of out-of-pocket costs. Enjoy competitive rates and dedicated service, with the exclusive option to get up to six months of your loan payments fronted when you sell your home with me.

Already working with a lender you love? No problem. This unique offering lets you choose the provider that works best for you.

HowHow it it Works Works

01 Work with me to ﬁnd your next dream home.

02 Apply and get approved for a bridge loan with the lender of your choice.

03 Work with me to get the ﬁrst six months of your bridge loan payments fronted.*

04 Move into your new home while I work to sell your current home faster and for more money.

05 When your old home sells, simply use the proceeds to pay back the bridge loan and any fronted monthly payments.

Learn more at compass.com/bridge-loan-services

BRIDGE LOAN SERVICES *This exclusive offering for Compass clients is a loan provided by Notable Finance, LLC, NMLS# 1824748 and is available to all eligible Compass clients working with the working eligible Compass clients all to is available and 1824748 NMLS# LLC, Finance, Notable by is a loan provided Compass clients for offering *This exclusive or made Loans Finance. Notable underwriting and by approval credit to subject are loans all and guaranteed eligibility is not Loan choice. of their lender Bridge Loan Services. Compass Bridge Loan as part loans of the providing is not and a lender Compass is not license. Law Lenders Finance a California to pursuant arranged Representing Your Home | Supporting Your Sale 54 MonitoringMonitoring the the Market market

Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.

Collections

Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.

Representing Your Home | Supporting Your Sale Supporting Your Sale 55 AssessingAssessing Strategy strategy Using our digital dashboard, We can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.

Insights

The Insights dashboard grants me access to real-time data about your listing’s trafﬁc, so we are able to reﬁne marketing and pricing strategy and discover new lead- generation opportunities.

Representing Your Home | Supporting Your Sale 56 Supporting Your Sale 57

Your home search is a unique and extraordinary adventure that deserves nothing less than exceptional representation. Jennifer, backed by the resources of Compass and Anderson Coastal Group, has the ability to help you prepare for and execute your search with organization, education and excellent communication. We look forward to building a partnership that exceeds your expectations and goals.

Jennifer Anderson 858.210.8772 [email protected] DRE 01885540

Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527365. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any descrip- tion. All measurements and square footages are approximate. This is not intended to solicit property already listed.