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RIT Digital Archive Home R·I·T · NEWS & EVENTS Vol. 26, No. 2 September 15, 1994 Multimedia Wiz Pioneers Special Effects School of Photographic Arts and Sciences, the original 17-year-old special-effects and The Shadow. The companies' work the free lecture----0pen to the public-will house in New York City; RGA/LA, the also shows up in Blue Steel, She-Devil, be telecast live via satellite feed to down­ Los Angeles-based feature projects opera­ Indecent Proposal, and The Joy Luck Club linked sites. tion; R/GA Print, a pioneer in digital print and in trailers for The Hunt for Red Articles about Greenberg and his co­ productions; R/GA Interactive, a new October, Ghostbusters, Blade Runner, and founding brother Richard (who now pur­ multimedia production company; Savoy Blow Out. The American Institute of the sues a directing career on the West Coast) Commercials, a live-action commercial Graphic Arts included many R/GA works describe their directors' firm; in feature films, TV, and trailer graphics in rags-to-riches Michael its exhibition "A Decade of Entertainment Robert M. Greenberg story and Schrom and Graphics: 1982-1992." TV graphics and Robert as "one Company, spe­ visual effects work include the new open­ By Laurie Maynard of the leading cializing in ing for "Masterpiece Theatre," main titles pioneers and close-up, for "Michael Jackson Talks ... to Oprah," em ember the "whooshing" letters v1s1onaries in tabletop, and the AT&T "i Plan" TY ads, and the that open the movie Superman? Or the design and in-studio pro­ computer-animated cars tangoing in the the bouncing baby in The World R production of duction for Shell TV ad campaign. According to Carp? How about the digital multime­ commercials; Always interested in innovation and famous diet Coke TV ads that put modem dia." In an and the new new multimedia applications, Greenberg's stars side by side with cinema legends like impressive list R/GA RGA/LA firm has begun co-ops with RIT Humphrey Bogart and Gene Kelly? Such of awards, these Pictures, a fea­ film/video alumni and students. Recent productions take tremendous talent and stand out: a ture film award-winning MFA graduate Chris special effects skills to produce-the full 1987 Academy development Walsh went out to Hollywood last year to breadth of which only their maker, Robert Award nomina­ company. work on computer animation scenes for M. Greenberg, knows. tion for out­ Other The Shadow. President and cofounder of R/GA standing visual R/Greenberg RIT welcomes the addition of Robert Digital Studios, a bicoastal design and pro­ effects for the Associates and Greenberg to its list of renowned Reedy duction company renowned for creative movie Predator, RGA/LA cred­ lecturers. Previous speakers have included integration of film, video, and computer­ a 1992 Fuji its include Donna Ferrato, Annie Leibovitz, Gregory imaging techniques, Greenberg will give In Shell Oil's TV ads, digiti:ed cars cavorting about Shell Medal for indi­ stations exemplify Greenberg's multimedia work. special effects Heisler, Gordon Parks, Arnold Newman, the fall William A. Reedy Memorial vidual achieve- (© R!Greenberg Associates) for Woody Horst P. Horst, Joyce Tenneson, and Lecture in Photography at RIT at 7 p.m., ments in imag- Allen's Zelig Yousuf Karsh. Thurs., Sept. 29, in Ingle Auditorium in ing innovation, a Clio, and a Cannes Lion. and The Purple Rose of Cairo; Predator 2, the Student Alumni Union. Cosponsored Greenberg's R/GA includes a "family The Silence of the Lambs, Last Action by Eastman Kodak Company and the of companies": R/Greenberg Associates, Hero, Demolition Man, In the Line of Fire, +'>­ Student Film Confronts Violence ,,.,, ~ ••k•nd September 23 & 24 film, titled See What I'm Saying, to local television, and has an air date on WOKR­ TV 13 's public service show "Many Voices, Many Visions" at 9 a.m., Oct. 16. (The film is also available for viewing through Lane.) The class, which may be offered again next summer, drew a mixture of hearing and hearing-impaired students in diverse majors: two in social work, one in crimi­ nal justice, three in film and video, and Paul Rodriguez five in photography. Paraphrasing Benjamin Franklin, Lane Between Sinbad and Paul Rodriguez, says," 'We must all hang together, or we Brick City Blast guarantees a good laugh. will all hang separately.' I see our society Join RIT's weekend celebration of fall, in crisis right now. It's crucial for commu­ Sept. 22-24, for the following activities: nicators to see what's out there and bring it • The Mary's Acoustic, vocals and before the public. Our role is so important." guitar, 8 p.m., Thurs., Sept. 22, Ritsk(!ller • Club Day (get involved in the club or organization of your liking), 10 a.m.- STRATEGIC PLANNING 3 p.m., Fri., Sept. 23, Student Alumni ································ Union lobby Rochester Police Sgt. Anne-Marie Van Son talks about graffiti and violence among youths to RIT Committee Reviews • "Fun Flicks" (Hollywood special students Daniel Shanken (with microphone) and Brian Strine (filming): an example of images on Proposed Steps effects make you the star of your own Rochester city streets captured by a summer film class. (©Shannon-Marie Grinkmeyer) video), 11 a.m.-5 p.m., Fri., Sept. 23, Union lobby, $3 Cross-discipline RIT students took to city to ride with police officers," he adds. The first regularly scheduled meeting of • TGIF Rockin' the Ritskeller: Brendan and suburban streets this summer to film a Poignant sections in the film take place in the Agenda for Action Committee was MacNaughton, 5-7:30 p.m., Fri., documentary on how violence affects the county jail, at an autopsy in the city held Aug. 25. The minutes of AAC meet­ Sept. 23, Ritskeller (interpreter youths. Inspired by the Rochester morgue, and before city buildings covered ings are available through Student requested) Challenge Against Violence-the month­ in graffiti. Government, Staff Council, Faculty • Talisman movie, Jurassic Park, 7 and long community effort to reduce murders The 11 students found more than 50 Council, deans, and vice presidents. 9:30 p.m., Fri., Sept. 23, and 2 p.m., in Rochester-School of Photographic youths to ask for interviews through city The first task facing the AAC is the 7 p.m., and 9:30 p.m., Sat., Sept. 24, Arts and Sciences film professor Pacho and area organization referrals, including development of a model to be used to Ingle Auditorium, $2 Lane designed an intensive summer class Threshold, the Spanish Action Coalition, review action steps. Elements of such a • Comedian Paul Rodriguez (featured in for "our future communicators to witness, and the Center for Youth Services. "Each model are likely to include the degree to movies like Quicksilver and Made in understand, and confront some of these student did individual interviews to hear which a particular action step fits with the America), 8 p.m., Fri., Sept. 23, Clark crucial issues." the story and see if the person was willing strategic priorities, the time frame and Gymnasium, $5 students, $IO faculty "The class chose violence among teens to go on camera," explains Lane. As a resources necessary to achieve an action and staff, tickets on sale at the Candy as the theme," says Lane, a documentary group, the students discussed results and step, and the expected benefits to be real­ Counter (interpreter requested) filmmaker and the first American to film chose interviewees. ized when the action step is achieved. The • Comedian Sinbad, 8 p.m., Sat., Sept. 24, on the Soviet side of Afghanistan. "The "We focused on the effects of violence AAC will use the model it develops to Clark Gymnasium, $6 students, $10 students contacted St. Mary's Hospital for on older kids," he says. "We taped their faculty and staff, tickets on sale at the permission to film in emergency rooms stories and combined them with on-the­ Continued on page 3 Candy Counter (interpreter requested) and ride in ambulances, and they arranged street footage." The class has released the 2 NEWS & EVENTS September 15, 1994 Actors Needed! Student President's Goal: It may not be Ed McMahon's "Star United Way Search," but local acting talent of all ages, all levels of experience, and all shapes and Bring Everyone Together sizes will have a chance to audition for Gears Up Again student film projects. Senior film/video The secret of United Way's success is run­ students will hold open auditions from communication, Gaboury continues to ning good campaigns, according to Lee 4-6 p.m. for those under 12 and from master these skills. Struble, the new chair of RIT's United 7 p.m. on for all others, Wed., Sept. 21, In order to fulfill his major goal this Way Steering Committee. on the fourth floor in the TV studio area year, Gaboury pushes us to "all come "I believe if people know what the of the Gannett Building. together." He searches to build an interac­ issues are, and how the dollars are spent, The annual talent search, conducted tive center amongst students, organiza­ they will give," says Struble, associate by the School of Photographic Arts and tions, faculty, and departments, instead of director of Campus Safety. Sciences, seeks people to act-some in the segregation he feels exists now. Last year the 1994 United Way cam­ significant parts-in senior thesis produc­ Gaboury promotes change. His educa­ paign thrived under the leadership of Jan tions. Talent will be asked to read (audi­ Ralph Gaboury tion includes a professional core in Reich, director of operations in Physical tion scenes will be provided), have a photo American politics and a concentration in Plant.
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