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TIONAL *Rem Rm 46' - INZ "731¡':4 .....emeem_e_j___ ..10010 ewer !!! -WM TIONAL *rem rm. ilKlminjwje .... ..... Who What re5e VV ere Li'Zr2 rt eLevlb,e www.americanradiohistory.com ...For America's Leaders of Business and Industry... Tit C Ivz ERCZiL >Z0 GEOERRL National Screen Service brings ELELTRIL ek to the Television advertiser 35 1K, years of recognized experience AMERICAN MOTORS in the production of advertising NASH film' designed to convey your 11111. KELVINATOR ¡REFRIGERATORS Air message vividly, succinctly, WASHERS 4 successfully. Z7 ELGIN Cf WATCHES Some of the distinguished leaders Y NATIONAL M of American business who have IA BROAD- e\ MS CASTING availed themselves of this exper- CO. - ience are listed. Scores of others \ HAMILTON e - large and small - have found, \ WATCHES \ , 1aß through their advertising ir agen- ft NATIONAL cies, that National Screen Service GYPSUM .11 is synonymous with quality! `I. 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I SPY starring RAYMOND MASSEY Distinguished actor, Raymond Massey, recounting the true stories behind history's most famous spies. Sets a new trend for impact in mystery, intrigue and adventure. BROTHER MARK starring RICHARD KILEY Television's great new dramatic discovery starring in a new and different type of high -pitch adventure drama with a bright spiritual quality, and authentic European backgrounds. The INA RAY HUTTON Show Television's first all -girl musical extravaganza. Another thrill -packed musical -variety treat from the producers of the famous LIBERACE Show. 460 PARK AVENUE NEW YORK 22, N.Y. MUrray HID 82365 IN CANADA. 5.W. CALDWELL, ltd., TORONTO www.americanradiohistory.com jrw- cwirtomMODERA/TALK/lVG = PICTURE SERVICE MODERN holds the key to clear your TV traffic jam A COMPLETE TV FILM traffic and distribution system, backed by years of know-how and experience in association with lead- ing advertising agencies. A SPECIALIZED SERVICE created exclusively to eliminate your TV film traffic and print procurement problems. for further information: DIVISION TV NEW YORK - MODERN 219 E. 44 St., New York 17, New York TALKI NG CHICAGO - PICTURE 420 N. Michigan Ave., Chicago 11, Illinois SERVICE LOS ANGELES - 3450 Wilshire Blvd., Los Angeles 5, Calif. www.americanradiohistory.com ... when you use film ! Eger a guppy (to say nothing of the maçnificent specimens shown here) can be made to sell for yol., tsll ail about your product, and- what is very imporian- - get your message right every time, everywhere, withou- chance of misquote. Easy and economical, too, when you USE EASTMAN FILM. For further infornat cn - what f lm to use-latest processing tech- rics, address: Motion Picture Fi n Depariment EASTMAN KODAK COMPANY Rochester 4, N. Y. East Coast Division Midwest Division West Coast Di.isi.n +ton cc 31vd. 342 Madison Pvºnse 1 37 No -th Wabash Ave. 5706 Sarta New York 1 7, N. Y. Chicago 2 Illinois I-.Ilywood 33, Car forvia www.americanradiohistory.com ._7or all your motion picture film requirements: picture or sound, black -and -white or color - negative or positive - -16 mm or 35 mm the W. f. German Organization is at your service **** Agents for the sale and distribution of EASTMAN Professional Motion Picture Film W. J. GERMAN, INC. Fort Lee, Chicago, Hollywood www.americanradiohistory.com www.americanradiohistory.com 7956 INTERNATIONAL TELEVISION ALMANAC Edited By: CHARLES S. AARONSON Associates: JAMES D. IVERS, G. H. FAUSEL, PETER BURNUP, WILLIAM R. WEAVER, JAY REMER, PINKY HERMAN QUIGLEY PUBLICATIONS II NEW YORK VII www.americanradiohistory.com Foreword This first edition of the International Tele- vision Almanac is backed by the research and statistical resources of its companion publication-the International Motion Picture Almanac, now in its 28th year. Even before World War Il tele- vision was treated extensively in the Almanac. During the past several years it occupied a large part of the book. The reference needs of the television industry now are such that they can best be served by a separate volume. Within these pages will be found information relative to all phases of television. One of the unique characteristics of the Almanac is the comprehensive biographical section, while other sections include data on the men and com- panies responsible for providing television entertainment for the American public. This book is dedicated-as its annual successors will be-to the artistic and commercial advancement of the tele- vision industry. -MARTIN QUIGLEY 1956 INTERNATIONAL TELEVISION ALMANAC Contents copyrighted 1955 by Quigley Publishing Company, New York. Publications of general circulation may reproduce material in this volume if proper credit is given Interna- tional Television Almanac; reproduction by all other pub- lications without written permission is expressly forbidden. PRINTED IN THE UNITED STATES OF AMERICA www.americanradiohistory.com STATISTICS Network and Station Operations There were 440 commercial stations operating in the United States as of November, 1955 located in 290 markets and serving more than 34,000,000 families. TOTAL REVENUE OF TELEVISION NETWORKS AND STATIONS Year Revenue Year Revenue 1946 $500,000 1950 105,900,000 1951 235,700,000 1947 1,900,000 1952 324,200,000 1948 8,700,000 1953 432,700,000 1949 34,300,000 1954 593,000,000 BROADCAST REVENUES, EXPENSES, AND INCOME OF TELEVISION NETWORKS AND STATIONS (Million dollars) 1954 1953 1952 1951 1950 1949 Revenues $593.0 $432.7 $324.2 $235.7 $105.9 $34.3 Expenses 502.7 364.7 268.7 194.1 115.1 59.6 Income (before Federal tax) 90.3 68.0 55.5 41.6 (9.2) (25.3) ()Denotes loss. TOTAL BROADCAST REVENUES OF ALL NETWORKS AND STATIONS: AM and AM -FM, FM and TV (Total broadcast revenues are defined as total time sales, less commissions to agencies and national sales representatives, but plus incidental revenues.) Year No. of Stations Revenues Year No. of Stations Revenues 1937 629 $114,223,000 194o 1,043 323,228,000 1938 660 111,358,000 1947 1,531 366,032,000 1939 705 123,882,000 1948 1,974 416,867,000 1940 765 147,147,000 1949 2,223 449,544,000 1941 825 168,785,000 1950 2,336 550,400,000 1942 862 178,894,000 1951 2,374 686,100,000 1943 852 215,428,000 1952 2,467 809,400,000 1944 885 275,550,000 1953 2,812 908,000,000 1945 912 299,715,000 1954 (Not available) (Not available) . [The statistics herein have been compiled from varied sources within the Television industry and the Government, inclusive of the Federal Communications Commission, U. S. Department of Commerce, Radio -Electronics -Television Manufacturers Asso- ciation, NBC Research Department, Publishers Information Bureau, Nielsen Tele- vision Index, American Research Bureau.] IX www.americanradiohistory.com NETWORK TELEVISION BILLINGS Network 1949 1950 1951 1952 1953 1954 1955* ABC _____ _ $1,391,991 $6,628,662 $18,585,911 $18,353,003 $21,110,680 $34,713,098 $18,226,301 CBS 3,446,893 12,964,531 42,470,844 69,058,548 97,466,809 146,222,660 78,054,922 DuMont 955,525(no rep'rt) I 7,761,506 10,140,656 12,374,360 13,143,919 2,685,835 NBC 6,500,104 21,185,692 59,171,452 83,242,573 96,633,807 126,074,597 66,572,049 Total $12,294,513 $40,778,885 $127,989,713 $180,794,780 $227,610,400 $320,154,274 $165,539,107 *First five months. INot available, but DuMont officially announced total network revenue as $4,500,000. TELEVISION NET TIME SALES* 1953 1952 1951 Network $171,900,000 $137,988,000 $97,088,000 Spot 124,318,000 80,235,000 59,733,000 Local 88,474,000 65,171,000 51,304,000 Total $384,692,000 $283,394,000 $208,125,000 *Before commission to regularly established agencies, representatives, brokers and others. Receiver Production and Sales RETAIL TELEVISION SET SALES Cumulative Cumulative Year Total Total Year Total Total 1949 3,602,872* 1952 6,144,989 21,784,861 1950 6,132,000 9,734,872 1953 6,370,571 28,155,432 1951 5,905,000 15,639,872 1954 7,317,034 35,472,466 *Cumulative Total from 1941. TELEVISION SET PRODUCTION AND MANUFACTURER'S VALUE Manufacturer's Manufacturer's Year Units value Year Units value 1946 6,476 $1,250,000 1952 6,096,279 1,049,000,000 1947 178,571 50,000,000 1953 7,214,827 1,170,151,000 1948 975,000 230,000,000 1954 7,388,392 1,065,750,000 1949 3,000,000 580,000,000 1950 7,463,800 1,350,000,000 Total 37,701,667 $6,451,887,300 1951 5,384,798 956,986,300 1955 (Nov.) 7,026,166 TELEVISION RECEIVERS SHIPPED TO DEALERS (First 9 months of 1955) State Total State Total Alabama 89,564 Maryland 72,577 Arizona 27,609 Massachusetts 144,428 Arkansas 57,809 Michigan 213,501 California 448,095 \linnesota 86,422 Colorado 39,864 Mississippi 46,579 Connecticut 71,928 Missouri 135,191 Delaware 11,710 Montana 14,494 District of Columbia 48,881 Nebraska 44,059 Florida 178,658 Nevada 6,761 Georgia 113,265 New Hampshire 18,893 Idaho 20,233 New Jersey 167,236 Illinois 285,858 New Mexico 17,825 Indiana 137,253 New York 498,625 Iowa 74,527 North Carolina 131,684 Kansas 65,262 North Dakota 17,429 Kentucky 85,782 Ohio 271,212 Louisiana 110,833 Oklahoma 75,380 Maine 36,854 Oregon 62,636 X www.americanradiohistory.com State Total State Total Pennsylvania 327,772 \Vest Virginia 55,807 Rhode Island 25,658 \Visconsin 112,471 South Carolina 72,719 Wyoming 5,164 South Dakota 18,772 Tennessee 103,183 Texas 290,099 U.
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