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1. Station Name Guidance Notes 2. Community to Be Served Guidance Notes

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1. Station Name Guidance Notes 2. Community to Be Served Guidance Notes Community radio application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Radio Central 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: Radio Central proposes to serve the British Pakistani, Urdu, Punjabi, Mirpuri, Pashto, Saraiki and Sindhi speaking Communities in Birmingham. There are 1,073,045 people living in Birmingham. After London, Birmingham has the 2nd largest Pakistani Community in the UK. Amongst the South Asian Communities living in Birmingham, the Pakistani Community makes up the largest ethnic group. Pakistani: 144,627 (13.5%) Bangladeshi: 32, 532 (3%) Indian: 64,621 (6%) Source: 2011 UK Census Ethnic group, local authorities in England and Wales There has been a 2.9 percent increase in the Pakistani population since the last census in 2001, with the Pakistani community, now making the youngest age profile for Birmingham’s two most densely populated wards. These are Washwood Heath and Bordseley Green, where 1 in 3 of the population is children. Of a total of 40 wards in Birmingham, Census figures suggest that Pakistani community is spread across all wards, but there is a marked trend in larger concentration of this community within the inner city wards. The Pakistani community is made up of 4 main ethnic groups defined by their language/dialect: 1. Pakistani/Urdu- (29,403). Is the national language of Pakistan and is understood as the universal language after English amongst the Pakistani Community. This language is almost identical to Hindi, which is the national language of India. 2. Pakistani/Punjabi- (21,166). This is spoken and understood by a majority of the community. 3. Pakistani/Kashmiri- ( 10,827). This is a dialect spoken by a majority of the people from Pakistan from areas bordering Pakistani Controlled Kashmir region. This group is also known as ‘Mirpuri’. There are no official figures, but it is estimated that 70-80 percent of people defining themselves as ‘Pakistani’, originate from the ‘Azad Jammu and Kashmir region of Pakistani administered Kashmir, who emigrated to the UK throughout the 50’s and 60’s on a voucher scheme, and those whose homes were sub-merged after the building of Mangla Dam: http://webarchive.nationalarchives.gov.uk/20120919132719/www.communities.gov.uk/documents/co Community radio application form mmunities/pdf/1170952.pdf 4. Pakistani/Pashto- (6,123). Spoken in the tribal areas of Pakistan. There is a large Pashto speaking community in Birmingham within the inner city Wards of: Bordseley Green, Washwood Heath, Springhill, Hodgehill, Nechells, South Yardley, and Sparkbrook. These figures constitute 42 percent of the Pakistani community who do not speak English as a first language. - 36% (51,606) of the Pakistani community consists `of children under the age of 16. The Socio-economic figures suggest: 64% (93,021) of the Pakistani community is made up of 16-65 age group. A further breakdown of this figure suggests: - 28.5% (25,507) has Never worked. - 31.4% (29,250) has Never worked and is long-term unemployed. - 12% (11,242) has Semi-routine occupations. Nationally, 1 in 4 British Pakistani men is a taxi driver. Only 1 in 4 Pakistani women work, and nearly 50% of 16-24 year olds belonging to the Pakistani Community are on NEET. (not in employment, not in training). The Highest recorded crime rates in Birmingham are in Bordseley Green and Washwood Heath wards which contain the highest population of Pakistani Community. Source: www.nomisweb.co.uk www.ukcrimestats.com http://www.birmingham.gov.uk/census 3. Proposed area Guidance Notes What is the area you propose to serve? It is Ofcom policy that community radio stations usually serve an area of up to a 5 kilometre radius from the transmission site. See ‘Coverage and planning policy for analogue radio broadcasting services’. http://stakeholders.ofcom.org.uk/binaries/broadcast/radi o-ops/coverage/analogue-coverage-policy.pdf Radio Central will aim to reach 15 wards, some of which contain a large concentration of our target Community. Having already set up an AM radio station (Heritage Radio CR 100142), we are accustomed to the challenges associated with AM transmission, and after painstaking surveys across the city, we eventually found a suitable site which would cover our target audience using 250 Watt EMRP to effectively cover approximately 10km, taking night time interference into account along with electromagnetic radiation from broadband, mobile phones, bluetooth devices etc. According to our estimation, we should cover 50 percent of our target audience (Approximately 72,000). We aim to reach within homes of: 1.Nechells, 2. Bordseley Green, 3. Ladywood, 4. Edgbaston, 5. Washwood Heath, 6. Aston, 7. Soho, 8. Lozells and East Handsworth, 9. Perry Barr, 10. Stockland Green, 11. South Yardley, 12. Sparkbrook, 13. Hodgehill, 14, Stetchford , 15. Acocks Green. 1 Community radio application form Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the key commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate). 4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. (i) cater for the tastes and interests of members of its Question B relates to how your output will serve the target community or communities (or for any tastes and interests of your target community. particular tastes and interests in those communities); Question C is about how your service will broaden (ii) broaden the range of programmes available on non- the range of local (non-BBC) services available in BBC local services (commercial and community your area. stations) to members of the relevant community or communities; Later in this form you will be asked to draft your own ‘key commitments’. This will form the basis of your (iii) broaden the overall range of such non-BBC local licence and is what Ofcom will judge you against. It services provided in the area concerned; and should include a summary of your proposed (iv) have a distinct nature, or provide distinct content, programme output as set out below and reflect your from any non-BBC local services with which it would commitment to cater for relevant tastes and interests, overlap. to broaden the range of relevant programmes and Ofcom is required to consider the extent to which an services and to provide a service with a distinct applicant’s proposals will cater for the tastes and nature and content as set out in the Guidance Notes interests of members of its target community or in the column opposite. communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like.
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