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Radio Central Community Radio Licence Application

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Radio Central Community Radio Licence Application Radio Central community radio licence application 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Radio Central 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: Radio Central proposes to serve the British Pakistani, English, Urdu, Punjabi, Mirpuri, Pashto, Saraiki and Hindko speaking Communities in Birmingham. The total population of Birmingham is 1,073,045 (Census 2011). After London, Birmingham has the 2nd largest Pakistani Community in the UK. Birmingham is also home to the largest Pakistani Community in the world after Saudi Arabia living outside Pakistan. Amongst the South Asian Communities living in Birmingham, the Pakistani Community makes up the largest ethnic group. Pakistani: 144,627 (13.5%) Indian: 64,621 (6%) Bangladeshi: 32, 532 (3%) Source: 2011 UK Census Ethnic group, local authorities in England and Wales. Source: https://uselectionatlas.org/FORUM/GALLERY/8_24_08_08_11_48_18.PNG There has been a 2.9 percent increase in the Pakistani population since the last census in 2001, with the Pakistani community now making the youngest age profile for Birmingham’s two most densely 0 Radio Central community radio licence application populated wards of Ladywood and Bordseley Green where 1 in 3 of the population is children. In 2013, the average constituency size had grown to 109,230 from 107,300 in 2011. In 2013, the largest District was Ladywood (131,600) and the smallest was Sutton Coldfield (95,000). There were four Wards where the number of people who said they belonged to an ethnic group other than white was above the city average of 49.6%. These were Hall Green (69.9%, Ladywood (78.7%) and Perry Barr (65.2%). Out of a total of 40 wards in Birmingham, Census figures suggest that the Pakistani community is spread across all wards, but there is a marked trend in a larger concentration of this community being within the inner city wards. The Pakistani community is made up of 4 main ethnic groups defined by their language/dialect: 1. Pakistani/Urdu- (29,403). Is the national language of Pakistan and is understood as the universal language after English amongst the Pakistani Community. This language is almost identical to Hindi, which is the national language of India. 2. Pakistani/Punjabi- (21,166). This is spoken and understood by a majority of the community. 3. Pakistani/Kashmiri- ( 10,827). This is a dialect spoken by a majority of the people from Pakistan from areas bordering Pakistani Controlled Kashmir region. This group is also known as ‘Mirpuri’. There are no official figures, but it is estimated that 70-80 percent of people defining themselves as ‘Pakistani’, originate from the ‘Azad Jammu and Kashmir region of Pakistani administered Kashmir, who emigrated to the UK throughout the 50’s and 60’s on a voucher scheme, and those whose homes were sub-merged after the building of Mangla Dam: http://webarchive.nationalarchives.gov.uk/20120919132719/www.communities.gov.uk/documents/c ommunities/pdf/1170952.pdf 1. Pakistani/Pashto- (6,123). Spoken in the tribal areas of Pakistan. There is a large Pashto speaking community in Birmingham within the inner city Wards of: Bordseley Green, Washwood Heath, Springhill, Hodgehill, Nechells, South Yardley, and Sparkbrook. These figures constitute 42 percent of the Pakistani community who do not speak English as a first language. - 36% (51,606) of the Pakistani community consists `of children under the age of 16. - The Socio-economic figures suggest: - 64% (93,021) of the Pakistani community is made up of 16-65 age group. A further breakdown of this figure suggests: - 28.5% (25,507) has never worked. - 31.4% (29,250) has never worked and is long-term unemployed. - 12% (11,242) has Semi-routine occupations. Nationally, 1 in 4 British Pakistani men is a taxi driver. Only 1 in 4 Pakistani women work, and nearly 50% of 16-24 year olds belonging to the Pakistani Community are on NEET. (not in employment, not in training). The Highest recorded crime rates in Birmingham are in Bordseley Green and Washwood Heath wards which contain the highest population of Pakistani Community. Source: https://www.birmingham.gov.uk/info/50065/population_and_census/1003/population_in_birming ham/4 www.nomisweb.co.uk www.ukcrimestats.com http://www.birmingham.gov.uk/census http://www.telegraph.co.uk/news/uknews/3533486/Britains-Pakistani-community.html 1 Radio Central community radio licence application 3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/10 1459/community-radio-future-licensing-technical-policy- statement.pdf Radio Central will aim to reach 15 wards, some of which contain a large concentration of our target Community. According to our estimation, we should cover 50 percent of our target audience (Approximately 72,000). We aim to reach within homes of: 1.Nechells, 2. Bordseley Green, 3. Ladywood, 4. Edgbaston, 5. Washwood Heath, 6. Aston, 7. Soho, 8. Lozells and East Handsworth, 9. Perry Barr, 10. Stockland Green, 11. South Yardley, 12. Sparkbrook, 13. Hodgehill, 14, Stetchford , 15. Acocks Green. Please see the diagram below illustrating the ethnic diversity of Birmingham and the penetration of Radio Central transmission into these wards: 2 Radio Central community radio licence application Detailed Transmission Coverage Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate). 4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. 3 Radio Central community radio licence application Question B relates to how your output will serve the (i) cater for the tastes and interests of members of its tastes and interests of your target community. target community or communities (or for any Question C is about how your service will broaden particular tastes and interests in those communities); the range of local (non-BBC) services available in (ii) broaden the range of programmes available on non- your area. BBC local services (commercial and community Later in this form you will be asked to draft your own stations) to members of the relevant community or ‘key commitments’. This will form the basis of your communities; licence and is what Ofcom will judge you against. It (iii) broaden the overall range of such non-BBC local should include a summary of your proposed services provided in the area concerned; and programme output as set out below and reflect your (iv) have a distinct nature, or provide distinct content, commitment to cater for relevant tastes and interests, from any non-BBC local services with which it would to broaden the range of relevant programmes and overlap. services and to provide a service with a distinct nature and content as set out in the Guidance Notes Ofcom is required to consider the extent to which an in the column opposite.
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