Vol - 2, Issue - 1, January 2011 The Journal of Media Studies Volume - 2 Editor Dr. P. Govindaraju A biannual refereed journal of the Department of Communication Manonmaniam Sundaranar University Tirunelveli - 627 012, India. The Journal of Media Studies The Journal of Media Studies Editor Dr. P. Govindaraju A biannual refereed journal of the Department of Communication Manonmaniam Sundaranar University Tirunelveli – 627012, India. The Journal of Media Studies (JMS) is published Biannually by the Department of Communication Manonmaniam Sundaranar University (DoC-MSU). © The Journal of Media Studies 2011-2012 All rights reserved. No part of this journal may be reproduced in any form or By any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publishers. DoC-MSU or the organizations with which they are associated. ISSN 2249 3263 Body text set in Garamond 11 pt. Layout Editor: T. Jaisakthivel Cover and page design: G. Muthaiyan Vol - 2, Issue - 1, January 2011 THE JOURNAL OF MEDIA STUDIES EDITOR Dr. P. Govindaraju Professor and Head Department of communication Dean, Faculty of Arts Manonmaniam Sundarnar University Tirunelveli- 627012 EDITORIAL BOARD Dr. B.P. Sanjay Dr. K.V. Nagaraj Vice Chancellor Professor Central University of Tamilnadu, Department of Communication Thiruvarur Central University, Assam Email:
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[email protected] Dr. C. Pichaandy Dr. G. Ravindaran Head, Professor and Head Department of Communication Department of Mass Communication PSG College of Arts and Science and Journalism Coimbatore University of Madras, Chennai Email:
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[email protected] Dr. V. Natarajan Dr. Ashok Kumar Professor and Head Professor and Head Dept.