Channel Profile: Indian Segment Jan – Sept 2017 Malaysia’S 1St Local Indian Channel
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Channel Profile: Indian Segment Jan – Sept 2017 Malaysia’s 1st local Indian channel. Provides quality local programme that are targeted to Indian audience segments as well as talents to showcase their abilities. Key Signature Programmes: Vizhuthugal, 360 Channel 201 Gender Age Group Location Male 30% 19% Urban Rural 20% 16% 18% 16% 82% 18% 49% 12% 14% 10% 6% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Astro Vaanavil Total TV Skewed Female (Index:103) Occupation HH Income 50% 40% 37% 40% Monthly Net Reach 40% 28% 30% 25% (Ave. Past 9 Months) 30% 17% 20% 15% 20% 15% 10% 8% 1.946 mil 10% 10% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Vaanavil Total TV Astro Vaanavil Total TV Highly skewed Housewife (Index:147) 62% with HHI RM4K & below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Malaysia’s 1st 24-hour Tamil non stop movie channel. Offers an exciting mix of classic and new movie releases, featuring a wide range of exciting storylines, unforgettable blockbusters and star studded movies such as Singam 3, Vedalam, Baasha, Thodari that promises to provide magnificent Channel 202 entertainment for movie fans. Gender Age Group Location Male 30% Rural 21% 79% Urban 21% 20% 17% 16% 14% 15% 52% 10% 10% 8% 0% 48% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Astro Vellithirai Total TV Skewed Male (Index:103) Occupation HH Income 40% 31% 31% 50% 44% Monthly Net Reach 30% 40% (Ave. Past 9 Months) 18% 20% 20% 30% 24% 2.765 mil 10% 20% 14% 8% 10% 5% 5% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Vellithirai Total TV Below Astro Vellithirai Total TV 68% with HHI RM4K & below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. FIRST 24 Hour general entertainment HD channel catered to the entire family. Features a variety of programmes ranging from high end documentaries, talk shows in both Tamil and English version, ayurvedic cooking, classical carnatic music, lifestyle programme’s, movies and etc. Channel 231 Key Signature Programmes: V’buzz, Vallavar, Smart wheel Gender Age Group Location Male 30% 84% Urban 16% Rural 19% 20% 17% 16% 49% 14% 14% 14% 10% 7% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Astro Vinmeen HD Total TV Skewed Female (Index:102) Occupation HH Income 40% 35% Monthly Net Reach 40% 35% (Ave. Past 9 Months) 28% 30% 25% 30% 19% 18% 20% 17% 2.011 mil 20% 12% 6% 10% 10% 4% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Vinmeen HD Total TV Astro Vinmeen HD Total TV Highly skewed Housewife (Index:130) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 77% with HHI RM6K & below Index is against Total Astro TV Universe. Sun TV is the ultimate family channel that brings an engaging assortment of mega serials, film based entertainment, women’s programs, talk shows, children’s programs and music based programs. Channel 211 Gender Age Group Location 30% Male Urban 19% Rural 20% 19% 81% 20% 16% 14% 12% 13% 51% 8% 10% 0% 49% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Sun TV Total TV Skewed Male (Index:102) Occupation HH Income 40% 32% 33% 40% 34% Monthly Net Reach 30% 29% (Ave. Past 9 Months) 18% 18% 30% 20% 23% 20% 1.647 mil 10% 10% 7% 4% 0% 3% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Sun TV Total TV Below Highly skewed Housewife (Index:123) Sun TV Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 86% with HHI RM6K & below Index is against Total Astro TV Universe. Makkal TV is a channel that contains drama serials, game shows, autobiographies, talk shows, documentaries and environmental programs. Makkal TV Channel 203 Gender Age Group Location 30% 26% Male 87% Urban 13% Rural 18% 20% 16% 13% 47% 10% 11% 10% 5% 0% 53% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Makkal TV Total TV Skewed female (Index:106) Occupation HH Income 50% 44% Monthly Net Reach 40% 40% (Ave. Past 9 Months) 27% 30% 23% 30% 19% 21% 1.180 mil 20% 14% 20% 17% 17% 11% 10% 8% 10% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Makkal TV Total TV Below Highly skewed Housewife (Index:164) Makkal TV Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 64% with HHI RM6K & below Index is against Total Astro TV Universe. A 24 hour full fledged Tamil comedy channel. Featuring classic and current comedies catering to the entire family. Adithya Channel 214 Gender Age Group Location 28% Male 30% 84% Urban 16% Rural 20% 15% 16% 51% 12% 13% 9% 10% 8% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Adithya Total TV Skewed Male (Index:103) Occupation HH Income 50% 48% 39% 50% 40% Monthly Net Reach 28% 40% 30% (Ave. Past 9 Months) 19% 30% 25% 20% 15% 20% 13% 1.510 mil 10% 10% 5% 4% 6% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Adithya Total TV Below Highly skewed Students (Index:130) Adithya Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 73% with HHI RM4K & below Index is against Total Astro TV Universe. Kalaignar TV is catered towards youth and adults. It includes reality dance shows, shows cultivating upcoming movie makers, movies, etc. Channel 223 Gender Age Group Location Male 30% Urban Rural 19% 83% 17% 20% 16% 17% 50% 14% 13% 15% 10% 7% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Kalaignar Total TV Occupation HH Income 38% 40% 50% 29% 39% Monthly Net Reach 30% 40% 31% (Ave. Past 9 Months) 17% 20% 16% 30% 20% 14% 1.323 mil 10% 8% 10% 4% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Kalaignar Total TV Below Highly skewed Housewife (Index:140) Kalaignar Total TV 69% with HHI RM4K & Below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Raj TV is catered to the entire family and includes, talk shows, women’s show, serial, etc. Channel 222 Gender Age Group Location Male 30% Urban Rural 19% 80% 20% 16% 49% 20% 15% 14% 14% 15% 10% 6% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Raj TV Total TV Skewed female (Index:102) Occupation HH Income Monthly Net Reach 36% 37% 40% 40% (Ave. Past 9 Months) 28% 30% 30% 26% 17% 19% 18% 1.422 mil 20% 20% 9% 10% 6% 10% 3% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Raj TV Total TV Highly skewed Housewife (Index:132) Raj TV Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 63% with HHI RM4K & below Index is against Total Astro TV Universe. Jaya TV is catered to the entire family. A highly appealing content with popular shows that includes games shows, cooking competitions, debate shows, etc. Channel 221 Gender Age Group Location Male 30% 81% Urban 19% Rural 52% 20% 16% 16% 17% 17% 16% 13% 10% 6% 0% 48% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Skewed Male (Index:104) Jaya TV Total TV Occupation HH Income 37% 40% 40% 32% 35% Monthly Net Reach 30% 26% 35% 20% 30% (Ave. Past 9 Months) 20% 17% 25% 20% 14% 10% 15% 1.348 mil 7% 10% 7% 5% 0% 5% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Jaya TV Total TV Below Highly skewed Housewife (Index:138) Jaya TV Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Thank you astro.com.my.