Channel Profile: Indian Segment Jan – Jun 2016 Vaanavil is Malaysia’s 1st local Indian channel. Provides quality local programme that are targeted to Indian audience segments as well as talents to showcase their abilities. Key Signature Programmes: Vizhuthugal, 360 Channel 201

Gender Age Group Location

30% Male (Index: 104) 21% 83% Urban 20% 16% 16% 15% 50% 12% 14% 10% 7%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

37% 40% 34% 40% 2.048 mil 31% 30% 30% 23% 20% 20% 16% 16% 20% Ave Top 10 Prog viewership 8% 7% 10% 10% 5% 0% 0% 109.3K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Vaanavil Total TV Astro Vaanavil Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 No. 1 movie channel that offers 24 hour non stop Tamil movies with exciting mix of classics, new and recent releases.

Channel 202

Gender Age Group Location

Male 30% 22% 79% Urban (Index: 99) 20% 16% 16% 53% 14% 15% 8% 9% 10%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 47% Astro Vellithirai Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

50% 2.845 mil 40% 33% 42% 27% 40% 30% 25% 19% 18% 30% 20% 18% 20% Ave Top 10 Prog viewership 10% 8% 10% 3% 5% 0% 0% 361.9K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Vellithirai Total TV Astro Vellithirai Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 FIRST 24 Hour general entertainment HD channel catered to the entire family. Features a variety of programmes ranging from high end documentaries, talk shows in both Tamil and English version, ayurvedic cooking, classical carnatic music, lifestyle programme’s, movies and etc. Channel 231 Key Signature Programmes: V’buzz, Superstar, Yutha Medai, Yutha Medai Junior

Gender Age Group Location

30% Male Urban (Index: 107) 19% 86% 20% 16% 16% 51% 14% 14% 13% 8% 10%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Astro Vinmeen HD Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

40% 40% 36% 1.906 mil 30% 31% 30% 30% 23% 19% 18% 20% 20% 16% 15% Ave Top 10 Prog viewership 10% 10% 5% 6% 0% 0% 235.2K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Vinmeen HD Total TV Astro Vinmeen HD Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Sun TV is the ultimate family channel that brings an engaging assortment mega serials, film based entertainment, women’s programs, talk shows, children’s programs and music based programs. Channel 211

Gender Age Group Location

Male 30% 22% 83% Urban (Index: 104) 18% 20% 15% 14% 50% 12% 12% 10% 8%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Sun TV Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

40% 40% 35% 1.633 mil 34% 31% 33% 30% 30% 19% 20% 17% 16% 20% Ave Top 10 Prog viewership 10% 10% 7% 5% 2% 0% 0% 439.5K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Sun TV Total TV Sun TV Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Makkal TV is a channel that contains drama serials, game shows, autobiographies, talk shows, documentaries and environmental programs. Makkal TV Channel 203 Gender Age Group Location

30% Male 23% 85% Urban (Index: 106) 18% 20% 17% 13% 13% 51% 11% 10% 5%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Makkal TV Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

37% 40% 50% 41% 1.319 mil 40% 30% 25% 20% 30% 20% 14% 15% 14% 20% 12% 11% Ave Top 10 Prog viewership 7% 10% 10% 0% 0% 53.6K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Makkal TV Total TV Makkal TV Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Adithya is a comedy channel that provides comedy clippings from movies that features VJs and celebrities. Adithya Channel 214 Gender Age Group Location

Male 40% 30% 84% Urban (Index: 105) 30% 53% 20% 17% 17% 12% 10% 8% 7% 10% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 47% Adithya Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

50% 47% 50% 42% 1.541 mil 40% 40% 26% 30% 22% 30% 18% 20% 16% 20% 14% Ave Top 10 Prog viewership 7% 10% 10% 4% 3% 0% 0% 84.2K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Adithya Total TV Adithya Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Kalaignar TV is catered towards youth and adults. It includes reality dance shows, shows cultivating upcoming movie makers, movies, etc.

Channel 223

Gender Age Group Location

Male 30% 22% 83% Urban (Index: 104) 20% 15% 51% 14% 14% 13% 15% 8% 10%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Kalaignar Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

40% 50% 43% 1.279 mil 32% 34% 40% 30% 27% 30% 20% 17% 15% 20% 13% Ave Top 10 Prog viewership 7% 10% 10% 6% 4% 0% 0% 122.4K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Kalaignar Total TV Kalaignar Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Raj TV is catered to the entire family and includes, talk shows, women’s show, serial, etc.

Channel 222

Gender Age Group Location

30% Male 23% 83% Urban (Index: 104) 20% 51% 14% 13% 15% 14% 14% 10% 7%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Raj TV Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

40% 50% 42% 1.373 mil 32% 32% 40% 30% 27% 30% 20% 17% 17% 20% 15% Ave Top 10 Prog viewership 10% 7% 7% 10% 2% 0% 0% 95.6K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Raj TV Total TV Raj TV Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Jaya TV is catered to the entire family. A highly appealing content with popular shows that includes games shows, cooking competitions, debate shows, etc. Channel 221

Gender Age Group Location

30% Male Urban (Index: 102) 20% 81% 17% 20% 14% 16% 15% 50% 12% 10% 7%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Jaya TV Total TV

Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)

50% 1.305 mil 40% 33% 41% 29% 40% 30% 26% 17% 30% 20% 17% 20% 15% Ave Top 10 Prog viewership 10% 10% 6% 6% 6% 0% 0% 68.9K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Jaya TV Total TV Jaya TV Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Thank you

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