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Annual Report 2004-2005

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Annual Report 2004-2005 ANNUAL REPORT 2004-2005 INDIA TOURISM Government of India www.incredibleindia.org [email protected] dunes have a colour here. brilliant as gold. skies have a colour here. deeper than ink. valour has a colour here. on the faces of men. beauty has a colour here. in the swaying of skirts. incredible india. infinite rainbows. [email protected] www.incredibleindia.org www.incredibleindia.org ANNUAL REPORT 2004-2005 INDIA TOURISM Charminar, Hyderabad, Andhra Pradesh Government of India a year in review Tourism Ministry of Tourism Policy, Planning and Infrastructure and An Overview and its Functions Co-ordination Product Development Page 8 Page 12 Page 16 Page 26 Development and Human Resource Publicity and Research, Analysis, Regulation of Development Marketing Computerisation Tourism Industry and Monitoring Page 44 Page 64 Page 38 Page 84 International India Tourism Welfare Measures Progressive Use Co-operation Development and Vigilance of Hindi Corporation Ltd. Page 92 Page 106 Page 110 Page 96 An Overview of North Gender Equality Important Audit Appendices Eastern Region The Prime Concern Observations Page 125 Page 114 Page 118 Page 121 At Hampi, Karnataka 8 9 TOURISM AN OVERVIEW Tourism in India has registered significant growth in The Ministry of Tourism adopted a multi-pronged Direct approach to the consumers through Impressive strides were made in the field of Human recent years. In 1951, International tourist arrivals stood at approach in order to achieve this growth. Providing a Electronic and Print Media through the Resource Development. The Institutes of Hotel Management around 17 thousands only while the same has now gone up congenial atmosphere for tourism development, Incredible India Campaign. continued to be the backbone of manpower training for to 3.37 million in 2004. The upward trend is expected to strengthening the tourism infrastructure and hospitality Creation of World Class Collaterals. hospitality industry in the country. The Diploma courses touch the new heights in the coming years. Tourism is the related services, integrated development of identified Centralised Electronic Media Campaign. offered by these Institutes were upgraded to Degree courses. third largest net earner of foreign exchange for the country destinations and circuits, integrating elements of tourism, Direct co-operative marketing with tour The scheme of Capacity Building for Service Providers also and also one of the sectors, which employs the largest number emphasizing on culture and clean civic life, marketing of operators and wholesalers overseas. continued to be implemented for providing basic skills to of manpower. Various studies have also shown that tourism tourism products in a focused manner along with a branding Greater focus in the emerging markets particularly unorganized sector service providers engaged in activities generates the highest employment per unit of investment for exercise and positioning India as a high value destination in in the region of China, North East Asia and South having direct interaction with the tourists. the skilled, semi-skilled and unskilled. The World Travel and the new key markets, and giving thrust on the human resource East Asia. In the budget 2004-2005, the following important Tourism Council (WTTC) has identified India as one of the development activities have been the hallmarks of this Participation in Trade Fairs & Exhibitions. measures were announced to boost the tourism industry in foremost growth centres in the world in the coming decade. strategy. Optimizing Editorial PR and Publicity. the country : Use of Internet and Web Marketing. While the growth in tourism has been impressive, Indias The year 2004 saw tourism in India emerging as one of Generating Tourist Publications. 1. Inter-Institutional Group: To ensure share in total global tourist arrivals and earnings is quite the major sectors for growth of the Indian economy. Re-enforcing hospitality programmes including speedy conclusion of loan agreements and insignificant. It is an accepted fact that India has tremendous International tourist arrivals in the year 2004 grew at 23.5% grant of air passages to invite media personnel implementation of infrastructure projects. potentials for development of tourism. The diversity of Indias over that of the previous year. The foreign exchange earnings and tour operators on familiarization tours to 2. Special Economic Zones: Hubs for manufacturing natural and cultural richness provides the basis of a wide range in terms of rupees registered an impressive growth of 32.9%. India to get first hand knowledge on various and exports with special fiscal and regulatory of tourist products and experiences, which embraces business, In absolute terms, the foreign exchange earnings increased tourism products. regime. leisure, culture, adventure, spirituality, eco-tourism and many from Rs.16,429 crores to Rs.21,828 crores. Launching of Road Shows in key source markets other pursuits. Apart from acknowledging the traditionally The allocation of plan funds was raised from Rs.325.00 The important initiatives taken by the Government to of Europe. recognized advantages of developing tourism for the crores in 2003-2004 to Rs.500.00 crores in 2004-2005. improve the flow of foreign tourists into the country and Focusing on growth of hotel infrastructure promotion of national integration, international The new priorities and initiatives have been actuated thereby increasing the countrys share in the world tourism particularly budget hotels. understanding, earning of foreign exchange, vast employment with a sound backing of a National Tourism Policy. With the included the following : Enhancing connectivity through augmentation of generating, it can play a major role in furthering the socio- significant positive trends in the year 2004, the Tourism air capacity and improving road infrastructure to economic objectives of nation. industry is looking for a brighter 2005. major tourist attractions. Toys at a South Indian village fair 12 13 1. MINISTRY OF TOURISM AND ITS FUNCTIONS 1.1 The Organisation The Ministry of Tourism has under its charge a public sector ii. Planning The Functions of Attached Office viz. Directorate undertaking, the India Tourism Development Corporation iii. Co-ordination with other Ministries, Departments, General of Tourism are as under: [The office of DG (T) has The Ministry of Tourism is the nodal agency for the and the following autonomous institutions: State/UT Governments now been merged with the office of Secretary (Tourism)] formulation of national policies and programmes and for iv. Regulation: the co-ordination of activities of various Central i. Indian Institute of Tourism and Travel i. Assistance in the formulation of policies by a. Standards Government Agencies, State Governments/UTs and Management (IITTM) and National Institute of providing feedback from the field offices b. Guidelines the Private Sector for the development and promotion Water Sports (NIWS) ii. Monitoring of Plan Projects and assisting in the v. Infrastructure & Product Development of tourism in the country. This Ministry is headed by ii. National Council for Hotel Management and Plan formulation a. Central Assistance the Minister of State with independent charge. Catering Technology (NCHMCT) and the iii. Coordinating the activities of field offices and their vi. Human Resource Development Institutes of Hotel Management supervision The administrative head of the Department is the a. Institutions iv. Regulation: Secretary (Tourism). The Secretary also acts as the Director b. Setting Standards and Guidelines 1.2 Role and Functions of the Ministry of Tourism a. Approval and classification of hotels and General (DG) Tourism. An organizational chart of the vii. Publicity & Marketing: restaurants Department is given in AppendixI. The office of the The Ministry of Tourism functions as the nodal agency a. Policy b. Approval of travel agents, tour operators and Director General of Tourism {now merged with the office of for the development of tourism in the country. It plays a b. Strategies tourist transport operators, etc. Secretary (Tourism)} provides executive directions for the crucial role in coordinating and supplementing the efforts c. Co-ordination v. Inspection & Quality Control implementation of various policies and programmes. of the State/Union Territory Governments, catalyzing private d. Supervision a. Guide service Directorate General of Tourism has a field formation of 20 investment, strengthening promotional and marketing efforts viii. Research, Analysis, Monitoring and Evaluation b. Complaints and redressal offices within the country and 13 offices abroad and one sub- and in providing trained manpower resources. The functions ix. International Co-operation and External vi. Infrastructure Development: ordinate office/project i.e. Indian Institute of Skiing and of the Department in this regard mainly consist of the Assistance a. Release of incentives Mountaineering (IISM)/Gulmarg Winter Sports Project following: a. International Bodies b. Tourist facilitation and information (GWSP) (AppendicesII and III). The overseas offices are b. Bilateral Agreements i. All Policy Matters, including: c. Field publicity, promotion & marketing primarily responsible for tourism promotion and marketing c. External Assistance a. Development Policies d. Hospitality programmes in their respective areas and the field offices in India are d. Foreign Technical Collaboration b. Incentives e.
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