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Buenos Aires Tourism Board in Cooperation with National Secretariat of Tourism 4 Tourist Thermometer: Air Reservations @Travelbuenosaires

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Buenos Aires Tourism Board in Cooperation with National Secretariat of Tourism 4 Tourist Thermometer: Air Reservations @Travelbuenosaires 15th Global Forum on Tourism Statistics Buenos Aires Tourism Observatory Federico Zerba, Manager [email protected] Cusco, 28-30 November 2018 Big Data for @travelBuenosAires travel and Obtaining data tourism Private sector associations Digital platforms Entrepreneurs/professionals Social networks Suppliers and value chain Administrative and / or Press and academic sector electronic records Processing and Re-utilization Analysis Orientate policies Methodology is key Identify opportunities Accessible data Anticipate problems Easy to understand Development of new demand Reports Evaluation of actions/results Decision making 2 Air Connectivity Occupation rate of international flights @travelBuenosAires We estimate the flight occupancy rate to evaluate the performance of international and domestic routes. OCCUPATION RATE ACCORDING TO COUNTRY OF ORIGIN OF FLIGHTS. JANUARY - MAY 2017 AND 2018. % of seats 100 2017 2018 95.2 95.2 94.9 95.2 94.5 95.5 91.9 93.9 92.4 88.4 90 85.4 87.2 86.8 86.2 83.9 81.0 81.0 80.3 78.2 80 76.5 77.0 72.7 72.7 68.1 70 67.0 62.1 60 50 41.5 40 30 USA Mexico Canada France Germany United Spain Italy Netherlands Turkey New UAE Qatar Ethiopia Kingdom Zealand North America Europe Rest of the world Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 4 Tourist thermometer: air reservations @travelBuenosAires During the last 2 months the volume of reservations from the main cities of the world to Buenos Aires grew 15%, showing an acceleration in the last 8 weeks. ANNUAL VARIATION OF SEAT RESERVATIONS TO BUENOS AIRES FROM THE MAIN CITIES OF THE WORLD, BY DATE OF BOOKING. YoY (%) +15% 61 65 (+7,1 thousand of 55 reservations) 45 42 35 27 25 20 20 17 16 17 18 14 14 13 12 11 15 9 11 10 9 10 9 6 7 8 5 5 3 4 5 -5 -2 -1 -1 -2 -5 -4 -5 -15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 January February March April May June July August Source: Buenos Aires Tourism Board based on data from Amadeus 5 Tourism prospects: new connection to Los Angeles @travelBuenosAires Air ticket reservations to Buenos Aires from Los Angeles increased 58% in December, month in which a new non-stop connection between the cities starts operating, and 100% in January. EVOLUTION OF RESERVATIONS FROM LOS ANGELES TO BUENOS AIRES, BY MONTH OF TRAVEL. Thousands of reservations Previous period 1.6 Start of American Airlines 1.4 1.4 Current period flights (LAX-BUE) 1.4 1.3 1.3 1.2 1.1 1.0 1.0 +58% 0.9 1.0 0.9 0.9 0.9 0.9 0.8 0.8 0.8 0.8 0.8 0.8 0.7 0.7 0.6 0.6 +100% 0.6 0.6 0.5 0.4 0.4 0.4 0.2 0.2 0.0 e ly ril ch p ju a may uary ober jun ugust mar a january january tember oct vember febr ecember d no sep Current year Next Source: Buenos Aires Tourism Board based on Amadeus year 6 Hospitality: Competitiveness, rates and tourist´s opinions Buenos Aires, Santiago de Chile and Lima @travelBuenosAires hotel rates PRICE PER NIGHT OF DOUBLE ROOM PER HOTEL AND AVERAGE PRICE PER CITY AND CATEGORY. JAN 22 - FEB 4 2018 4 STARS 5 STARS US$ US$ 300 700 250 600 500 200 400 150 136.7 300 100 104.1 229.3 227.7 91.1 200 175.7 50 100 0 0 Buenos Aires Santiago Lima Buenos Aires Santiago Lima Source: Buenos Aires Tourism Board based on hotel online platforms 8 Tourist´s evaluation of hotel services @travelBuenosAires AVERAGE RATING OF TOURISTS IN HOTELS, BY CITY. FEBRUARY 2016 - JANUARY 2018 4 STARS 5 STARS Value for money Value for money 9.5 9.5 9.0 Facilities Staff Facilities 9.0 Staff 8.5 8.5 8.0 8.0 7.5 7.5 Cleanliness 7.0 Comfort Cleanliness 7.0 Comfort Breakfast Location Breakfast Location Free Wi-Fi Free Wi-Fi Buenos Aires (general 8.2) Lima (general 8.5) Santiago (general 8.5) Buenos Aires (general 8.6) Lima (general 8.7) Santiago (general 8.7) Source: Buenos Aires Tourism Board based on hotel online platforms 9 Hotel prices on specific periods of high demand @travelBuenosAires PRICES (US $) 7 DAYS IN ADVANCE FOR STANDARD DOUBLE ROOMS IN 4 AND 5 STAR HOTELS. MARCH 2018 4 STARS 5 STARS Holidays 24th. National Day of MARCH 2018 MARCH 2018 Memory for Truth and Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Justice. 29th y 30th. Thursday and Holy Friday. Events 16th to 18th. Lollapalooza. 17th to 18th. 2nd Meeting of deputies of Finance and Central Banks 19th to 20th. 1st Meeting of Finance Ministers and Presidents of Central Banks 10 Source: Buenos Aires Tourism Board based on hotel online platforms Gastronomy Rating and comments by neighborhood @travelBuenosAires Retiro is the best Negative comments (%). Años 2012-2018 qualified neighborhood and is characterized by Negative comments (%). the comments of Years 2012- 2018 business travelers, who talk about food (healthy and Argentine) and ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 location. Negative comments (%). ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 In Puerto Madero the Palermo is the most comments are mostly commented neighborhood from families and they (38% of total comments). talk about Argentine food and grill. The staff and the service are ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 the most negative points. The couples (41%) commented the most and Negative comments (%). they did it about Argentine San Telmo is the 3rd and healthy food in similar neighborhood with the most proportions. comments. 33% were from travelers in a group of friends who rated European food in a high proportion. ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 Source: Buenos Aires Tourism Board based on gastronomy online platforms 12 Tourist mobility ¿How do travelers move around the different @travelBuenosAires neighborhoods of the City? BUSIEST TIMES FOR BRAZILIAN TOURISTS, ACCORDING TO TOURIST AREA. SECOND SEMESTER 2017. Peatonal Florida/Colón Plaza Serrano 17pm to 21pm 20pm to 01am and Saturdays from 14pm to 17pm Plaza de Mayo 11am to 14pm Puerto Madero 13pm to 16pm Caminito and 11am to 14pm, with 20pm to 24pm peak at 12am Source: Buenos Aires Tourism Board based on Telefonica Argentina 14 Tourists in San Telmo @travelBuenosAires Sundays are the busiest days for tourists in San Telmo, likely due to the San Telmo fair, the main attraction in the area. INTERNATIONAL ROAMERS BY DAY OF THE WEEK AND HOUR. 2017. NATIONAL TOURISTS BY DAY OF THE WEEK AND HOUR. 2017. Friday Saturday Sunday Mon to Thu Friday Saturday Sunday Mon to Thu 400 1,800 350 Effect of 1,500 the fair 300 The night activity on Saturdays extends more Night 1,200 than Fridays. activity 250 200 900 150 Night Activity 600 100 Effect of 300 50 the fair 0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of the day Hour of the day 15 Source: Buenos Aires Tourism Board based on Telefonica Argentina Gay Pride in Buenos Aires 2017 @travelBuenosAires At the event's peak time (19 pm), we estimate that 25 thousand people participated in the parade (of a total of 103 thousand that were in the area). Of the people present in the area, 54% were residents of the City, 39% residents of Gran Buenos Aires and 7% tourists (national and international). MAP OF THE AREA WHERE THE EVENT WAS CELEBRATED. DIFFERENTIAL OF THE VOLUME OF PEOPLE BETWEEN THE DAY OF THE EVENT AND THE REST OF THE SATURDAYS OF THE MONTH BY AREA. YEAR 2017 Persons in thousands 20 19 Plaza del Congreso 15 Plaza de Mayo Av. 9 de Julio 10,2 10,5 10 5 0 -5 -10 12 13 14 15 16 17 18 19 20 21 22 23 Hour of the day 16 Source: Buenos Aires Tourism Board based on Telefonica Argentina Thank you! @travelBuenosAires BUENOS AIRES TOURISM BOARD GONZALO ROBREDO President FEDERICO ESPER General Director, Market Intelligence and Observatory FEDERICO ZERBA Manager [email protected] HELENA BRAUNSTEIN, JONATHAN NUÑEZ, FLORENCIA ROCHA and AILIN SIMONELLI Big Data and Economic Analysts [email protected] https://turismo.buenosaires.gob.ar/es/agrupador- noticias/observatorio .
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