MED MEEK Vol. 6 No. 4 THE NEWS MAGAZINE OF THE MEDIA November 25, 1996 $2.95

MARKET INDICATORS Kicking Out the Kids National TV: Moving First-quarter scatter budgets are starting to CBS, UPN are cutting low -rated cartoons from their schedulesPAGE 4 surface. Scatter is ex- pected to be as strong as fourth quarter, which LOCAL TV Cable Programming saw 15-20 percent 1 and Wiff. increases over upfront. Banking on ,ng 113 6y,MaryInks the Blood Off My Hands Broken Arrow (195( .t. - 455209 art, Jeff Chandler 21 Net Cable: Moving Benson Hit List (CC) 49264 Duopolies GM last week dropped "mining 1310'25 millions in last-minute Paxson pulls UHFs Money Wheal 49551 calendar -year business, off market; value News (CC) 366990 but some nets will not take the money because seen rising with -00llncorrectIDelly ,,,,:inme an *F (1964) Stephen Sheilett.84483 mat Clarence Page.Chicago Tribune Pub lc Policy Conte the carmaker is looking coming rule changes eanAmerican Cinema (C .'15984 ArtiN,Y for rate rollbacks. 918795 82716 PAGE 5 programming ;.6 (}01279648 e Matters 837 7 Spot TV: Cooking Holiday movie buys are Alice New Da NEW MEDIA fueling a fourth-quarter Sports Cl tr Tennis A Crunch spurt. Automotive and AOL Agrees Highway Club .2 packaged goods are still at ia410 Chief Jo West %3r dragging a bit. To Alter OurHo 844919 Radio: Steady AMotion Most markets continue Pricing Plan fam 566629 ,rt Muppel to see holiday business After states object, oduct Produ with legs, a big im- negative -option Ileve! 8161174 provement over the the Boss?Family past quarter but down scheme is scuttled 3634261 791726 from early year expec- Gn tations. L.A. is showing PAGE 6 Gilliga 786464 signs of life, as is the Northeast. LOCAL TV Magazines: Upbeat Sweeps Early indicators for the new year are promising. Shocker Publishers have more early advertising com- Texas station airs mitments from clients explicit hidden than they did last year. Detroit automakers are video clip on news TCI chief John Malone challenges cable's basic ecor mics, PAGE 4 coming through in a big PAGE 8 way, as are food and packaged goods.

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TV Version of 'EW' Pitched to CNN Viacom Combines New Media Units lime Inc.'s Entertainment Weekly is shopping a 30 -minute TV Viacom New Media was folded into sibling Virgin Interactive last version of the magazine to new corporate cousin CNN. Sources month, Viacom representative Nancy Bushkin confirmed last close to the two organizations said that CNN has seen a pilot week. The unit created CD-ROMs and other interactive entertain- (filmed in New York this fall) and is deciding whether to put the ment, much of which derived from Viacom properties. Virgin program on its schedule sometime next year. The news -and - Interactive is 90 percent owned by Spelling Entertainment, which reviews show would depend heavily on EW's editors and writers, in turn is majority -owned by Viacom. Bushkin said that 70 people many of whom appeared in the pilot. The model of such synergy, would be "affected" by the decision, but that some would be reas- said an EW source, would be CNN/SI, the new cable network signed within the company. "We really felt that economically it involving Time Inc.'s Sports Illustrated. SI has built a small TV made sense to combine the two entities," she said. studio in its editorial offices to facilitate reporters' switching from print to broadcast. Back in the world of print, EW Paramount Media Buying to Televest announced last week it will raise its rate base by Without a review of the business, Paramount last 50,000, to 1,275,000, in January. INSIDE week moved its $60 million national media buying account to DMB&B's media buying unit, Televest, Classic Sports Setting Up Eateries from Ogilvy & Mather. The account, which consists Classic Sports Network is extending its brand into primarily of the studio's movie ad schedule, had family -oriented, themed restaurants, with plans to been put up for review last year but was kept at open its first in Dallas in early 1997 and five more by O&M. The move is a blow to O&M, which had the end of June, all in suburban areas. The restau- changed its staff and operations to keep the account. rants, a joint venture with a national hotel chain, most likely Marriott, will follow a formula of memo- Popcorn Channel Hits Bottom of Bag rabilia, trivia contests, interactive games and a "[TGI] The Popcorn Channel, the movie listings cable ser- Friday's-type menu," a source said. CSN delivers vice that counted less than 1 million homes in its nostalgic highlights shows and complete games from year of operation, is closing its doors on Nov. 30. yesteryear to 15 million cable households; new roll - After losing the backing of the New York Times Co., outs are slated for Philadelphia and L.A. Hundt to Hollywood: one of its investors, the network had unsuccessfully Mind the kids sought new capital in the past month. FCC Action Possible on TV Liquor Ads 6 FCC commissioner Susan Ness said last week that Addenda:ABC plans a Jan. 6 premiere for she is not dismissing the possibility of FCC action FORUM Politically Incorrect With Bill Maher. The former against hard liquor advertising on television. Ness' 12 Comedy Central show will air following Nightline remarks came on the heels of recent comments by with Ted Koppel...Discovery Networks is looking to commissioners James Quello and Rochelle Chong NEW MEDIA get into the retail family travel business. Discovery that the FCC may lack the authority to regulate 17 would likely lend its name to a tour -packaging hard liquor advertising. Also, the FCC last week business and might offer computer camps and announced an extension of the deadline for filing REAL MONEY Outward-Bound-type experiences for kids, reply comments for digital TV channel-assign- 28 according to company sources...Todd W. Smith has ment rulings. It had been Nov. 22; it is now Jan. 10. joined Times Mirror's Outdoor Life as editor in MEDIA PERSON chief. Smith had been editorial director of Petersen HEIR Block to Sell Off CompuServe 30 Publishing's Outdoor Group, including Hunting, In a week in which CompuServe was buffeted by Bowhunting and 14 other special -interest bad news, its owner, H&R Block, said that it was titles... FreeMark Communications, Cambridge, seeking to sell its 80.1 percent stake in the ailing service. Block Mass.-based provider of free, advertiser -supported e-mail, will had sold 19.9 percent of the company to the public earlier this shut down within days unless additional financing is found. The year and had hoped to sell its remaining stake after CompuServe decision to not finance the company further was made by majority had turned around. However, Block lost $74.1 million in its last owner CMG Ventures, which also owns the Lycos search engine, fiscal quarter, ended Oct. 31, with most of the loss coming from among other properties. Ameritech and Transnational also had the online service's troubles. (See New Media, page 17.) stakes in the service. FreeMark currently has 50,000 members.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the last week of July and the second and fourthweeks of August and the last two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptions are $115 oneyear; $195 two years. Canadian subscriptions $260 per year. All other foreign subscriptions are $260 (using air mail). Registered as a newspaper at the British Post Office.Periodicals postage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (212) 536-5336; Los Angeles, (213) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT 06813-1976. Copyright, 1996 ASM Communications, Inc. PAGE 4 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

Nets to Cut Back Kids CBS, UPN dumping cartoons NETWORK TV / By Scotty Dupree CBS and UPN are planning to scale back on traditional kids animation. Both networks are rethinking their children's programming strategies in response to the recent drop in kids ratings. UPN has shifted its plans to target kids in its Monday-Friday schedule and instead will seek an older audience of teens, much like NBC's TCI's Family Saturday -morning lineup. It's likely that UPN will seek less -expensive and potentially higher - rated live -action strips for the weekday hours that the network will be able to program begin- MSO drops Comedy Central, adds 4 services ning in fall 1997. Whether UPN will shift its CABLE TV / By Michael Bfirgi animation strategy on weekends (most affiliates program the network's kids block on Sunday) is Aseries of moves last week by Tele- Founder's Shares Eyed still undecided, because the network has pro- Communications Inc., the country's duction commitments already in place for ani- largest and most influential cable The death Nov. 15 of Bob Magness (left), who founded mated product, including The Incredible Hulk. operator, could change the paradigm The UPN move comes on the heels of CBS' of cable television. Until now, the Tele-Communications Inc.in 1968 andwas its chairman, moves to restructure its Saturday -morning line- cable industry has defied the con- leaves John Malone, up. CBS is said to be in the process of scaling ventions of the programmer/distributor rela- TCI's president, alone at the top of back its schedule of kids programming for next tionship; in cable, the programmer has histori- fall. The network is expected to announce, pos- cally been paid by operators to be carried. the leading cable system operator. Mag- ness was TCI's single largest stockholder, sibly as soon as this week, that the fall 1997 Sat- Now, John Malone, TCI's president, wants to controlling some 42.7 million shares, or urday -morning schedule will feature current turn the tables, at least in the short term. 26 percent of the $7 billion powerhouse. standards Bealcman's World and possibly Baily In a series of steps that the multiple systems Malone controls 27.5 million shares, with Kipper's POV, with the addition of SI for Kids operator will execute over the next few months, 18 percent voting control. Analysts say and a newsmagazine for youngsters. In the fall TCI plans to increase the distribution of five that Malone has right of first refusal for of 1998, according to network insiders, CBS cable networks-four ad -supported basic cable Magness' stake in the company. As it will cut back to a three-hour Saturday -morning nets and one pay channel- across its systems. kids lineup that will segue into local news. Four of the five are part -owned by TCI or its stands, Malone's shares, based on TCI's closing stock price last Friday of $13.50, CBS parent Westinghouse pledged to pro- programming arm, Liberty Media. They are: are worth $371 million. Add to Malone's gram educational programming to kids when it Cartoon Network, a product of Time Warner's wealth his 7 million shares in Liberty bought the network last year. CBS will honor Turner Broadcasting System; The Learning that commitment, said a network official, "but Channel and Animal Planet, two services Media, TCI's programming arm tracking it's not a network obligation. Technically, it's owned by Discovery Communications, in stock, and he's worth another $165 mil- up to the stations to provide the programming." which Liberty owns a 20 percent stake; and lion, calculating Liberty's closing price on The new format will likely give affiliates flexi- Encore, a pay-cable service owned by TCI. Friday of $23.50. That totals an impressive $535 million. TCI's investor -relations rep- bility in programming their Saturday mornings The fifth service, HGTV, is majority -owned by resentatives said that out of respect to the with news, a tactic that has been largely suc- the E.W. Scripps Co. With the exception of Magness family, details of ownership con- cessful for NBC and its affiliates. Encore, all of the services TCI expects to roll trol of Magness' stock will not be dis- With CBS and UPN stepping back in kids, out plan to pay TCI to get on, anywhere from closed for several weeks. ad agencies and sales executives expect mar- $2 to $5 per subscriber. -M.B. ket values to go up. In addition to releasing The plans were announced in a press con- some of the viewership that is now with CBS ference call last week led by Jedd Palmer, TCI do with "improving our channel lineups" than to other networks, unit prices should go up senior vp of programming; Bob Thomson,financial concerns, Palmer said. But he did because there will be less ad inventory avail- senior vp of communications and policy plan- admit that "we have to think of our sharehold- able. When NBC got out of the young kids ning; and Dick Treich, vp of regulation. The ers, too." market, advertising executives noted, prices decision to carry the five services has more to To make room for these services, TCI said

shot up 30 percent. November 25, 1996 MEDIAWEEK http://www.mediaweek.com PAGE 5

Malone is making room on TCI for SMART Shopping Spree (from left) Cartoon Net's Nielsen alternative quietly seeking support on Madison Ave. Moxie and the Learning Channel TELEVISION /By Scotty Dupree by axing Comedy Amidst widespread discontent with ments from ad agencies, estimated to be in the Central and its Nielsen's TV audience measure- $500,000 to $1 million range. 'Daily Show' ment service, Statistical Research "They're asking for so little money that we Inc. has been shopping its alterna- can't say no," said an ad executive. This exec tive TV audience laboratory to ad believes that SRI's strategy is to line up agencies agencies in New York and is getting so that the other broadcast and cable networks some strong support. McCann-Erickson, BBDO, will eventually have to participate. Currently, DDB Needham, True North and Young & Rubi- Fox, UPN and The WB are not SMART partic- cam are among the agencies that have been ipants, and so far the cable networks have been approached about subscribing to the new service. on the sidelines as well. Gale Metzger, SRI president, would not discuss "We've always wanted to contribute," said the details but said that none of the agencies pitched advertising executive, "but they didn't need us Affair then. If they're developing a system, I want a say so far have declined flat-out to participate. SRI is asking agencies for financial partici- in what goes on." pation in the SMART (Systems for Measuring The SMART system has several features holds stakes in and Reporting Television) test, which would give that agencieslike,including more -flexible that it will kill its Intro! service, which was a the shops and their clients access to the service's reporting methods than Nielsen's, showcase for newer channels that had little newly developed methodology as well as data electronic-coded programs and commercials for cable penetration. Also, "several services will collected in Philadelphia, the system's only test monitoring purposes and a simplified method of lose some distribution," said Palmer. He cited market. To date, SMART has been funded by installation and data collection in measured Comedy Central and WGN as two examples. CONTAM (the Committee on Nationwidehomes. What SRI's presentations last week He said that TCI will reveal more details on Television Audience Measurement), which gets lacked were long-term plans for national expan- networks that to be cut or moved to higher tiers its financial support from ABC, CBS and NBC. sion in competition with Nielsen. Last year, NBC within the next two weeks. In recent weeks, CONTAM upped its sponsor- asked SMART for a business plan, but neither Analysts said that TCI based its decision on ship by an additional estimated $10 million. SRI the network nor the research outfit have said if

its demand that all networks freeze their sub- has asked for considerably smaller commit- SMART intends to roll out nationwide. scriber fees at current rates well into 1997 or farther. Those nets that did not agree are apparently being targeted. USA Networks, MTV Networks,The Travel Channel, E!, Lifetime, Comedy Central Waiting foraUHF Windfall and ESPN had not been contacted by TCI as of late last week. Even Comedy Central, which Paxson yanks two U's off block; seen anticipating OK on duopolies was mentioned by Palmer, said it had not received word. "We'd be surprised if Comedy TV STATIONS /By Michael Freeman Central were materially affected," said Sarah As the FCC considers relaxing sta- the proposed dual -ownership rules change, Miller, Comedy Central executive vp. tion -ownership rules, major group making the two stations more attractive. TCI's Treich said that the MSO in January owners of UHF stations such as Paxson broke off negotiations to sell ABC will put through an average 6 percent rate hike Paxson Communications, Silver affiliate WPBF and United Paramount Net- (coming to an average $1.65 more per month) King Communications and Sinclairwork affiliate WTVX, the latter of which Pax- in "unregulated" systems reaching some 3 mil- Broadcasting see a potential bonan- son operates under a local marketing agree-

lion subscribers. Later in the year, TCI's 11 za in the making. If group TOP FIVE GROUP OWNERS ment (LMA) for principal million other subscribers will be charged a yet - owners are permitted to own OF UHF STATIONS owner Whitehead Media Inc. to -be -determined rate increase. TCI will also two stations in a market, the Group Owner No. of UHF Stations Paxson was said to be seeking charge some 26 cents more per household for value of UHF stations is likely Tribune Broadcasting 12 more than $100 million for the addressable set -top boxes, now costing an aver- to rise as they become acquisi- Silver King ABC affiliate alone. There was age $3 per home, and "modestly" raise the tion targets. Communications 12 "little more to the decision oth- price of its premium services-including Paxson Communications Paxson Communications 14 er than deciding on refocusing Starz!, a pay network, Treich said. last week pulled its two West Sinclair Broadcasting Group 18 on increasing the asset value of

"I see these moves as business maneuvers Palm Beach, Fla., stations, Raycom Media (Ellis Comm.) 8 the stations and looking at and nothing else," said analyst Ray Katz of WPBF and WTVX, off the what opportunities lie in the Bear Stearns. "It's called the free market, and block. Media analysts and station group own- market," said James Bocock, president of Pax-

it will take care of itself." ers are interpreting the move as an attempt byson Communications. chairman and owner Bud Paxson to wait out "My suspicion is that Paxson is looking to PAGE 6 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

see if the dual -ownership [rules] fall by the wayside, then create a stronger buyers' market for UHF independents," said one group own- AOL SlammedonPricing er who had taken a look at acquiring WPBF. The FCC is expected to amend the duopolyService agrees to scrap negative -option plan for unlimited access rules to allow for the ownership of two UHF stations or VHF -UHF combinations in a sin-NEW MEDIA /By Cathy Taylor gle market. Such a change, not expected until America Online's efforts to recast An agreement with the 17 other states was next summer at the earliest, could mean that itself as a programming service simi- still pending late last Friday, although Wash- group owners with concentrations of VHF sta- lar to a cable network took a negative ington said that AOL would implement the tions will look to buy matching UHF stations, turn last week as 17 state attorneys settlement on a national basis. It calls for AOL thus driving up the values of the stations. general and the state of Washington subscribers to see a "pop-up" screen about the At an investors' meeting two weeks ago, took issue with the online serviceDec.1 pricing changes when users first log on Barry Diller, chairman and principal owner over elements of its new pricing plan. The states to the service. of Silver King Communications, told share-charged that AOL may be in violation of laws Paula Selis, senior assistant attorney general holders that if SKC could get a reasonably regulating negative -option plans, which auto- of Washington, would not comment about higher price for a particular station, the com- matically charge customers higher prices for whether the state would have filed suit against pany might be inclined to sell it. Art Rock- goods or services unless they are proactive about AOL had an agreement not been reached. Selis well, a media analyst for Yaeger Capital Mar- notifying the company involved. dismissed speculation that AOL's archrival, kets who attended the meeting and related As of last Friday, AOL had reached agree- Bellevue, Wash.-based Microsoft, had anything Diller's comments, said the value of Silver ment with Washington over its plan to move all to do with the state's move. King's 12 UHF stations could rise sharply in customers to a $19.95 -per -month unlimited - A more likely precedent is a 1991 suit filed such an atmosphere. access service unless the customers specifically by Washington against TCI. The state sued the Doug Binzak, executive vp of broadcasting told AOL otherwise. Currently, AM main plan cable operator over its move to make subscribers for Silver King, confirmed the strategy. "We charges $9.95 for the first five hours and $2.95 automatically pay for a premium movie service, would like to think that we have some quality for each additional hour per month. Encore, unless they notified TCI that they did beachfront property," Binzak said. SKC owns AOL ceo Steve Case conceded last week that not wish to continue receiving the channel after 10 UHF stations in the top 20 markets. "A "there's some confusion over the process" by the first free month. TCI changed its plan and loosening up of the [ownership rules] would which the new plan is being implemented. settled the suit out of court. allow us to gain access to additional resources, as we can create new alliances or partnerships with other broadcasters," said Binzak. Silver King could attempt to sell individ- ual UHF stations in one of the top -10 mar- Teaching the ABCs of Kids TV kets to fund the acquisition of programming or of other stations. Binzak said that SilverProducers move toward unified voice in dealing with new FCCregs King and an outside partner could seek to jointly manage UHF -VHF combinations in CHILDREN'S TELEVISION /By T.L.Stanley certain markets. Children's TV producers are planning ments. It also would give children's programmers Rockwell said that Silver King is looking to the join together to respond to the a unified voice in Washington. build a group with "almost zero cash flow," FCC's new regulations on ed- "[Hundt] is looking to us for practical solu- because its station revenue is tied to product ucational programming. Members of tions," said Gary Krisel, head of TV animation sales from Home Shopping Network, which Hollywood's creative community for Dream Works SKG. "I hope the meeting will Diller plans to drop next year. "The assumption took their first formal step towardbe a catalyst for people in the kids TV industry by Barry is that if you can get a palette of strong speaking together on the issue after a to put their heads together local programming and possibly link it withmeeting last week with FCC chairman and come back to the another [VHF] station in the market, it could Reed Hundt failed to yield answers to their FCC with suggestions." increase Silver King's cash flow to $40-50 mil- two primary questions: What program- Membership of the lion a year right off the bat," Rockwell said. ming qualifies as educational? How will ad -hoc group is undeter- A number of the major owners of VHF sta- the broadcast nets remain competitive with mined, but producers said tions, including the four network O&O groups, cable when they air these kind of shows? itis vital that network could see owning UHF stations in selected Hundt "told us to do what we think is executives be involved. markets as a great opportunity. Alan Bell, right," said one senior -level network exec- Last week's meeting president of Freedom Newspapers' broadcast utive who attended the meeting. "But what with Hundt, hosted by group, which owns CBS affiliate WPEC inwe really have to do is what the FCC DIC Entertainment and West Palm Beach, suggested that owning either thinks is right, and we can't get a consistent, clear Krisel: Seeking sponsored by the Chil- Paxson station has its "advantages and disad- answer about what that is." cooperation dren's Action Network vantages. A plus is the broad spectrum of The goal of an ad -hoc industry committee is and Center for Media demos [ratings] you can get with two stations," to better educate the FCC about the competitive Education, drew about 60 TV execs. Among Bell said. "But the negative is heavy concen- TV market and to give producers guidance on them were Margaret Loesch, president of Fox

tration-all of your eggs in one market." what might meet the new government require - Kids Network; Jean MacCurdy, president of J./->>R system error has occurred in your media plan.

>> If you're not advertising information technology in The Wall Street Journal, you may have to restart.

>> @ work >> @ home If you're not usingThe Wall Street Coverage: Technical Professionals Coverage: Affluent Consumers Primary technical job responsibilities Plan to spend $2000+ on computer hardware Journal tosellinformation tech- nology, you should be. Rccording PC Magazine 19.3% The Wall Street Journal 24.2% TheWall Street Journal 14.3% Time 23.9% to IntelliQuest, our numbers more PC World 13.7% Newsweek 21.8% PC Computing 11.3% USA Today 20.3% than hold their own - even when 17.3% Computer Shopper 11.1% U.S. News & World Report comparedstrictlytocomputer magazines. If we're not included in

Coverage: Senior Level Executives Coverage: Home Office your media plan, fortunately, it's an Personally involved in computer purchases Pclar business conducted from home easily correctable error. The WallStreet Journal 25.2% The Wall Street Journal 22.5% Time 21.3% Time 22.1% Newsweek 21.0% USA Today 21.6% The World's Business Daily. USA Today 19.3% Newsweek 20.2% Sports Illustrated 16.3% Money 17.7% THE WALL STREET JOURNAL. Source: 1996 IntelliQuest Business Influencer Study Source: 1996 IntelliQuest Home Influencer Study Base: Hill $75K+ It Works. ©1996 Dow Jones & Company, Inc. All Rights Reserved. PAGE 8 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

TV STATIONS Warner Bros. TV Animation; and officials from atmosphere in which only the safest shows will Saban, Disney and all the broadcast networks. reach the networks' lineups. Taking such a route After the meeting, Hundt was upbeat about would be less risky than investing millions of dol- Gannett Co., forced by federal owner- the mandate, saying that educational program- lars in a groundbreaking or experimental show ship regulations to shed its TV stations in ming is what responsible broadcasters should do only to have the government deem it unaccept- Cincinnati and Oklahoma City, last week for parents and kids. He said the rules are not able. "We still have the question of what consti- agreed to swap those stations for Argyle designed to turn the FCC into the "Federal Cen- tutes compliance," said Robby London, DIC sen- Television-owned properties in Buffalo, sorship Commission." The regulations, which ior vp, creative affairs. "And the networks feel at N.Y., and Grand Rapids, Mich. Since take effect next fall, say that broadcasters must a tremendous disadvantage that while they're los- acquiring Multimedia Entertainment and air three hours of educational shows per week. ing share to cable, they're saddled with new rules

its NBC affiliate WLWT in Cincinnati in Producers fear that the rules could create an that likely will continue to decrease share." December 1995, Gannett's ownership of The Cincinnati Enquirer (203,110 daily circulation) put the company in conflict with FCC cross -ownership rules. In Oklahoma City, the addition of Multi - San Antonio Sweeps Slip -Up media's cable systems forced Gannett to shed ABC affiliate KOCO. Argyle chair- News footage of men's -room encounter embarrasses CBS affil man/ceo Bob Marbut says the trade for LOCAL TV / By Claude Brodesser the stations in Cincinnati (the country's 29th -ranked market) and Oklahoma City Did a Texas station go too far in its `How the hell could you do that?'" (43) "gives us greater geographic diversi- quest for ratings at sweeps time? A Marrou had originally introduced the piece ty and substantially higher combined furor erupted in San Antonio in the with the warning: "Most likely the video we're cash flow." In giving up ABC affiliate second week of the November about to show you will shock you." But in his WZZM in Grand Rapids (market No. sweeps when Harte-Hanks' KENS- impromptu apology to viewers at the end of the 38) and NBC affiliate WGRZ in Buffalo TV broadcast incompletely edited, newscast, the anchorman railed against the (39) to Gannett, Argyle surrenders its sexually explicit footage obtained by a hidden shock -value of the bathroom footage, which he presence in two markets of similar rank- camera. The film aired on the 10 o'clock news-blasted as "the result of a continued attempt to ing, both somewhat lower -ranked than cast on Nov. 14 as part of an investigative series shock people and get ratings. I think we've the Cincinnati market. To make up the entitled "Perverts in the Park." The report gone too damned far." difference, Argyle is paying $20 million focused on problems of sexual misconduct in Marrou was in belated agreement with the in "considerations" to Gannett; Marbut rest rooms in San Antonio's Olmos Park. approximately 100 viewers who quickly called declined to elaborate if the amount would The controversial footage showed two men the station to protest. Twenty-four hours later, be purely on a cash or stock basis or a engaging in oral sex in one of the bathroom that number ballooned to around 250 com- combination of both. Argyle officials esti- stalls. According to KENS' news director Jerry plaints. San Antonio Express -News television mated that the company's pro forma rev- Ridling, airing the incompletely digitally columnist Jeanne Jakle says she received about enue for the nine months ended Sept. 30 masked footage was an accident, "occurring 200 complaint calls after the incident. would have been $60.2 million with the because the edits made were not saved into the "The shadow of this thing is going to be cast swap, instead of the actual return of digital editing cube." over all of us," said an $53.1 million. Gannett's temporary The station, a CBS executive of another TV waivers from the cross -ownership rules affiliate, received some station in San Antonio. were due to expire in December. Gannett 300 complaints, about KENS vp and chief E also said that it will sell the Niagara 100 of which came in financial officer Susan (N.Y.) Gazette (26,371 daily circ) as part during the newscast. Lynch said she does not of its deal to take over WZZM in Buffalo, Several viewers com- 0 0 T> believe the story will get which is considered to be in the same cov- plained to the FCC in KENS in trouble with erage area as the newspaper. By doing a Washington via e-mail, the FCC. "I don't think swap rather than a sale, Gannett and the agency said. we have any concerns," Argyle are largely unaffected by capital - Minutes afterthe CHRIS MARROU Lynch said. gains tax provisions. The addition of the incident, KENS-TV EYEWITNESS NEA- FCC officials have Cincinnati market will sweeten Argyle's anchor Chris Marrou not rushed to judge- station portfolio in seven markets. Since appeared on the screen, Marrou decried KENS' use of sex video ment. "It happened retaining Merrill Lynch last August to decrying the use of the after the 6 a.m. to 10 solicit inquiries about either a group sale video and taking the reporter to task. "We werep.m. 'safe harbor' from indecency," said Nor- or other "strategic alternatives," Marbut running late on the story and I looked at the first man Goldstein, FCC chief of complaints and says that the "continuing objective is to [properly digitized] part and said...1 don't want political programming. News of the incident maximize the value of the group for our to see any more than that,'" Marrou explained spread quickly among news directors around shareholders and positively reconfigure to viewers. "And at that point I'm sitting [on the the country. "I'm appalled at the level of crap our station mix to make us more attrac- news set] next to [reporter] Al Zimmerman and on TV [newscasts] these days," said Marselis tive to investors." -By Michael Freeman I see the second, uh, video that everyone is call- Parsons, news director of WCAX, a CBS affil-

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CABLE TV TV, Print Coming Up Roses The 20th anniversaryof TBS Supersta- Report says cable margins are falling, old media is on upswing tion next month is something of a mile- stone in the history of ad -supported cable. THE INDUSTRY / By Michael Shain The network will tweak its on -air look to Traditional media-radio, broadcast 1995. The rate of deal making is slowing tout its status as the original superstation, TV, magazines and newspapers-is down (675 in 1995 vs. 498 so far in 1996), the according to president Bill Burke. Behind king again, according to the annual report said. But the deals are getting richer the scenes, TBS actually is preparing to Veronis, Suhler Communications and bigger ($77.5 billion in 1995 vs. $118 bil- become more of a standard cable net- Industry Report released last week. lion so far this year). All in all, industry con- work, directly collecting affiliate fees and Despite the colossal growth of newsolidation made it possible for 50 media com- allowing cable operators to insert local media and the enviable profit margins of cable panies to report more than $1 billion in advertising. TBS is leaning on the super - TV, broadcast stations and print had higher revenue in 1995. Last year, there were 43 bil- station tag because its research showed earnings and faster -growing margins in 1995 lion -dollar -plus firms. that people associate the term more with compared to their new rivals, officials at the If media companies are not being gobbled TBS than any other superstation, includ- investment banking firm said. up by one another, they going public at a heavy ing Tribune -owned WGN andChris- The profit margins for TV and radio based rate. The report, the 14th annual by Veronis, Craft-owned WWOR. The research also on cash flow, which media companies say is a Suhler, surveyed the revenues of 443 public found that TBS is one of most -recognized more reliable indicator of financial perfor-reporting companies last year-up from 268 taglines in television after ABC's "TGIF" mance, show why traditional media are such companies the year before. That means nearly and NBC's "Must See TV" A marketing hot properties. TV and radio's margins rose 2 180 new companies went public or sold debt effort will kick off across all Turner- full points in the last year, to 33.2 per cent. publicly for the first time last year. owned networks after the Dec. 17 Cable TV continues to enjoy the industry's Among individual communications com- anniversary. Other changes include the highestmargins,39.4 panies, Westinghouse addition of movie franchises like the percent in 1995-down exhibitedthehighest "Dinner and a Movie" grouping on Friday more than31/2points Handsome Profits annual growth in the last night, said Burke. The new franchises over the year before. Cash flowis the lingua franca of the five years. Veronis esti- include "Big Shots" and "Movies to Die Meanwhile, margins in media business. Here's how each mates that the addition For." New theatrical acquisitions for TBS the magazine publishing segment performed in 1995: of CBS increased West- will be announced in coming weeks, rose last year to their Industry Cash Flow Margin inghouse's annual Burke added. Some of those new films highestlevelinfive growth by more than 50 will be added to the network's Sunday Cable Operators$7.56B 39.4% years, at 14.4 per cent. percent. Viacom's annu- night franchise, "Destination Sunday," Newspapers $4.17B 18.9% The healthy econom- al growth rate was No. 3 which to date has only incorporated non- TV Networks $2.99B 18.9% ics of broadcasting and in the last five years (26.8 fiction original programming but will TV Stations $2.92B 33.2% print, coupled with low percent)duetothe expand into dramatic fare. One uncer- Pay -Per -View $1.658 19.3% interest rates, means that acquisitionsofPara- tainty: Will TBS be able to retain rights to Magazines $1.49B 14.4% the rash of media merg- mountandSpellling air Atlanta Braves baseball games? "Con- New Media $0.34B 10.0% ers is not likely to end Entertainment, the versations are ongoing, but we hope to any time soon, said John Source: Veronis, Suhler and Associates report said. Turner keep the Braves," said Burke. Suhler, president of the firm. "ForeignBroadcasting was ranked No. 4 in revenue investors especially are showing a lot interest growth, up 24.8 percent. SeaChange Internationalis venturing in new acquisitions," he said. "They were The financial performance of magazine into the video -on -demand business with looking at Eastern Europe [for investment publishing was relatively flat last year after a partner IPC Interactive. The two com- opportunities] in the last few years. But nowbad 1994. Sky-high paper prices hobbled pub- panies are targeting the hotel business they are ready to turn their attention back the lishing's bottom line two years ago. Last year, a via cable operators first. They have U.S." Leverage buyout funds also are expect- big boost in ad revenue helped magazines to a signed a deal with Time Warner Cable ed to continue to pay a big role in acquisitions five-year high in operating income. of New York City to offer the service to because so much money is pouring into the "Newspapers stopped writing their own 140 hotels reaching 40,000 rooms in equities market. obituaries last year," said Veronis Suhler's New York. The economies of scale for bigger firmsindusrty expert Kevin Lavalla. Increases in promise to hit the print media, Suhler predict- classified ad lineage (the highest -profit type of USA Networks last weekacquired the ed. Bigger print companies should the first to newspaper advertising) have offset weakness in off -net rights to 91 episodes of Saved by feel a profit boost from the saving they should retail advertising, the report said. Meanwhile, the Bell: The New Class and also picked see quickly on inventory costs-lower paper the fall in newsprint prices should mean high- up 75 episodes of the original series prices, cheaper warehousing and transportation er margins in the years ahead. USA High, both produced by Peter costs and the elimination of redundancies . Revenue in the new media field increased Engel Productions and NBC Pro- The rosy report says that acquisitions50 percent from 1994 to '95. But margins ductions in association with Rysher accounted for the lion's share of revenue slipped, as online services re-evaluated how Entertainment. -By Michael Biagi growth in the communications industry in they accounted for the high cost of content. Lowestcostpergeel( and othermisconceptions about advertising onItic Wpb.

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PAGE 12 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

FORUM Will George Clooney's boycott of 'Entertainment Tonight' have have any long-term effects on TV tab and newsmag shows? NIEDIMEEK

Editor -in -Chief: Craig Reiss Ron Martzolf Jansen Bjork Editorial Director: I ; irland Director of Programming, Petry Television VII Director of Programming, SelTel Editor AA I Cdoede "There won't be any long-term effects. "There's obviously strength in num- Executive Editor: Brian Moran This is the way these shows make their bers, and it really appears that George News Editor: Michael Shain Managing Editor\ nne Torpey-Kemph living. Hard Copy has been on the air a got people to rally behind him. If that's Washington Bureau Chid: Alicia Mundy long, long time, and every now and the case, there will be a long-term Editors -At -Large : Betsy Sharkey, Cheryl Heuton then they do a little tweaking and effect. The "stalkerazzi" and their Senior Editors: Michael Biirgi, Scotty Dupree, changing, but I don't think we're going N I ! I .1-, cinan, Cathy Taylor ambushing of celebrities-I think [the Senior Writer: T.L. Stanley to see any radical overhauls, because shows] will curtail that. Absolutely. Do Reporters: Claude Brodesser, Jeff Gremillion then it becomes a different show. It you want to have the hip names, the Nlark I hulk. Anya Sacharow becomes an Extra or an Entertainment biggest tickets and the big draws, par- Media Person: Lewis Grossberger Design Director: Blake Taylor Tonight. Watching Jenny Jones [in the ticipating in your show? If you don't, Managing Art Director Trish Gogarty wake of the recent lawsuit involving the you're dead. So if the stars maintain Art Director: .loseph Toscano talk show], I haven't seen any real their posture and stick together, there'll Photo Editor: Kim Sullivan effect on the way they Assistant Photo Editor: Francine Romeo definitely be long-term Circulation Mgr: Christopher Wessel do business over there, changes in the way Mediaweek Online: Sales Customer Support Mgr: Bryan Gottlieb

and that was certainly a "None. Short-term, these shows conduct Publisher: more severe case. She themselves." Michael I Parker

probably won't do any maybe. But news- DISPLAY SALES: NEW YORK: more 'ambush' seg- Bill Carroll Advertising Director: Wright Ferguson, Jr. ments, but she hasn't makers in politics, VPDirector of Account Managers: Linda D'Adamo, Stephen T. Connolly, Bryan Hackmyei. K I 'Nona K. Santafemia, Jody Siano, Jeftrcv S. backed away from sen- Programming, Whitmore; SOUTHWEST: Peter Lachapelle, Blair Hecht CHICAGO: sational topics." sports and Holly- Katz Television Group Peter Lachapelle, Chris Moore; BOSTON: Ron Kolgraf; LOS ANGELES: "If [Clooney] and the Ami Brophy, Nancy Gerloff; CLASSIFIED: Publisher: Harold Garnett Losak ltzkowitz; Sales Mgrs: Julie Azous, Wendy Brandariz, M. Morris, wood have been others who have made Jonathan Neschis, Karen Sharkey; Reps: Robert Cohen, Sarah II; Director of an issue of this keep a Coldish: Sales Asst: Michele Golden Programming, trying to control the close eye on it and then Marketing Services Manure: Whitney Rertwick Blair Television someone [or some Special Events Manager: Alexandra Scott -Hansen Promotion Coordinator Matt Pollock "It might have a minor slant on their publicity show] strays from their Promotion Art Director: Katherine M. Schirmer long-term effect. It's a [standards], then it will Junior Designer: Gracelyn Benitez Dir of Manufacturing Operations: Jim Contessa whole big -picture thing, for a long time. I have a long-term effect. Production DirectorI .ouis Seeger though-a combination If [Clooney and stars Pre -Press Production Mgr: Adeline Cippoletti

of the Jenny Jones trial, doubt ultimately if who have joined his Production Mgr: I IN: Echevarrieta the Geraldo trial, and E.T. boycott] aren't as Production Assistant Matthew J. Karl George Clooney's Clooney will he any vigilant, than it will Pre -Press Assistant ltd Reynolds Scanner Operators:I kick Cope actions. Plus, the ratings change. I take [Clooney] Deputy Editor/Business Affairs: for all those shows- more successful than at his word that he's 01in J. O'Connor Vice Presideirt/Exeative Elite,: including Hard Copy- going to tape [Hard Andrew Jaffe are down, and all that his predecessors." Copy] every night and Vice President/Creative Director: coming together at one point out if they go Wa I Iv Laurence time will have an effect. Vice President/Marketing: Peter Brennan astray. He has, either by Mark' Beth Johnston You might see the shows Executive Producer design or by default, Senior Vice PresidentIMarketing: trying to be more polite, Judge Judy' become the crusader Kenneth Mulls or at least trying to be Senior Vice President/Sales and Marketing: on this issue. As for Michael F. Porker

perceived as more polite. Paramount, it's not in Executive V.P./Editor-in-Chief: It think next year will be the real test, their best interest to essentially cut off ( laic Reiss President: because it's not going to be the hot its nose to spite its face. Hard Copy is Mark A. Dace \ year, in terms of spot TV, that this year an important part of their operation, was. And advertisers always tend to be but Entertainment Tonight is the most John C. Thomas, Jr.: Chninnanines Craw W Pendleton Tudor

more cautious about buying when spot important part, and you have to pro- 11P1COMIAUNKAINNIS

sales are softer. They're going to put tect your bigger franchise." rea,rmant .erakl S. Hobbs

more pressure on the shows to be Presidents Duel EXPCIAIVG anises: John Babcock, friendly, and there's going to be more Mediaweek welcomes letters to the editor. Address [leonine Vice Presidents: Ruben 1 Dowling, call for them to watch their Ps and Qs. all correspondence to Editor, Mediaweek, 1515 Martin R. Feely, Howard Lander Broadway, New York, NY 10036 or fax to 212-536- Sr nice Presidents Olgina Challis. Paul Curran, Anne Haire, Rosales Lovett 6594 or e-mail to [email protected]. All letters But this isn't just because of George Site Presidents: Glenn Heffernan, Kenneth Fadner (ASM) Clooney. It's more of a groundswell." are subject to editing. When CMR clients needed Olympic media data overnight...

Dianne Cosella, Network Coordinator Jeff Berendt, Production Administrator Elayne Burrill, Product Assurance Analyst Combined 64 years experience

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©1996 Competitive Media Reporting PAGE 14 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

HOLLYWOOD Eretsy Sharky Second Chanceat Romance A few days before the Nov. 17 strate that we have some staying power." Fox's quirky marriage premiere of the second sea- Ned & Stacey has returned as a sharper, funnier and a son of the Fox comedy Ned & smidge softer comedy. Everyone connected with the show Stacey, star Thomas Haden seems more at home with its complicated premise of a '90s comedy 'Ned 5 Church was on the Sony lot marriage of convenience-Ned needed a wife to get a pro- riding a bicycle built for two motion at his ad agency, Stacey was desperate to get out of with a Barbara Bush look - her parents' house. Stacey' is back, trying alike as the cameras rolled. For the premiere, which followed several weeks of There were many takes. Church never lost his balance. extensive promotion, Ned & Stacey earned a 6.1 national The scene, which will fold into an upcoming episode, rating/9 share in the Nielsens, 2 share points below The for more laughs and is yet another attempt by the high-octane advertising exec- Simpsons. Yet the premiere was up 33 percent in rating utive that Church plays to make sure Stacey knows he couldn't care less about having a rela- fewer plot twists tionship with her. It's a good thing that Church, like Ned (whom Time has called "TV's most original yup- pie jerk"), is used to high-pressure situations-in fact, he seems to thrive on them. It is also good that Church has that unerring sense of balance. Both of these qualities should serve the actor well in the television world that Ned & Stacey finds itself trying to survive in this year. The series is the only one of Fox's 1995 fresh- man comedy class to earn a shot at a second year. It was picked up late-as Church describes it, at the 59th minute of the 11th hour. But it was given the best time slot on the network-Sunday nights at 8:30 p.m., hammocked between Fox's highest -rated comedy, The Simpsons, and the network's highest -rated drama, The X -Files. There is, however, new management at the network following the depature last summer of Entertainment chief Jon Matoian.It was Matoian's team who initially courted Church, worked to get him to do a show for Fox and made the decision, just prior to the upfront schedule announcements last spring, to give Ned & Stacey a second year. Now running the show at Fox is Peter Roth, who left the helm of Twentieth Tele- vision to move into the network's top program- ming post. Roth and Church have talked over breakfast and there is the prospect of a strong working relationship, but there is also no long history between them. Church, though, is pleased that Roth decided to stick by Matoian's decision to give Ned & Stacey another shot. "We've got Emmy-winners on both sides of us and they're Fox's two highest -rated shows," says Church during a break in the middle of a recent 12 -hour day. "Peter Roth, who I don't know very well, has shown consistent support for the show, but it's a numbers game. If we don't hold [the ratings], they'll pull us. I'd say we've got about four to six weeks to demon- MEDIAWEEK November 25, 1996 http://www.mediaweek.com PAGE 15

and 12.5 percent in share over Fox's averages in the 8:30 Church had a stack of scripts that he was considering, Sunday slot last season. If the show holds to last year's pat- but the quirkiness of Ned & Stacey, and the writing, caught tern, the numbers should build over time-the first sea- his eye. Yet Church was not who Ned & Stacey creator son's finale last spring was Ned's highest -rated episode. Michael Weithorn thought he was looking for. "The way "It was such a high -concept show that it was a true yeo- Michael tells the story, Fox was pressing him to meet with man's task to get the audience not to constantly slam their me, but all they had to show him were episodes of Wings," heads into the premise," says Church. "This season, we Church remembers. "And he looked at them and told Fox, don't have to spend so much time in exposition. People `This is the last guy I would ever have as a smart -ass adver- know who Stacey [Debra Messing] is and who Ned is.... and tising executive.' Then he and I met and he said that I lit- everybody's relationship to the other people in the show." erally rocketed from the last guy to the only guy. The day That base of understanding might not seem terribly after I met Michael, they offered it to me." critical, but it shapes the way the show It took a while to work out the deal with Church. He is written and acted. It forms the basis wanted, and got, a piece of the show. He carries an execu- for the dialogue between comedy and tive consultant title and takes that role seriously. He has the viewer, according to Church. "On any final say on all of his dialogue. However, Church has found good television comedy, in the early that he often defers to Weithorn; the two have an easy rela- going the audience doesn't know the characters, so you have to paint the character in very broad strokes and the I "we've got about four to six weeks to demonstrate that we have comedy is more obvious," he says. "As you get farther down the road, the audience learns the characters. That is some staying power," says Church, who has a piece of the show. some of the best and smartest comedy you can have, when the audience can start to anticipate things and you can tionship. When a scene finishes shooting, it is Weithorn play off of that anticipation. You can that Church spends the most time talking to. get a lot smarter comedy and much "Michael's a wonderful writer," says Church, noting subtler comedy out of that relationship that Weithorn has blended Church's personality with Ned's with the audience, and that's what to create a well-defined character. "We live in a society that we're approaching." feeds on micro -bursts of information and entertainment It was because Church believed and human emotion and interaction. I have a remarkably that Ned & Stacey had that kind of short attention span, and that is something Michael picked comic potential that he ultimately up on immediately and has written the character to. signed on to do the show after a six - "Ned's a guy who's extremely ambitious and quick - season run playing Lowell, the Dada- minded," adds Church. "That doesn't mean he's smarter esque mechanic on the NBC comedy than everybody, but he's just quick -minded and that's the Wings. Ned offered a chance to play a way I am. Anytime I'm having a conversation or processing complete opposite in character type. information, I'm coming up with 10 other scenarios of how And it also offered Church a shot at I can deal with this, or 10 other solutions to the problem. playing a leading man. What it really does is create a helluva lot of white noise in "I had already experienced a kind my brain. But that's the kind of guy that Ned is. He gets of pigeonholing in the industry with tripped up by his own progressive -mindedness, his own the character of Lowell from Wings," aggressions, his assertion." Church says. "It was hard for people to Ned is always in a rush to get what he's after, whether consider me for more serious roles, it's love or a promotion. And he does it all with a great whether comic or dramatic. I wanted degree of style. In fact, Church has become quite a favorite to get into another series because I of designers since he traded in his grease -covered overalls thought it would be the quickest way to at Wings for his Madison Avenue existence on Ned. broaden the industry's opinion and "[Church] wears a lot of Ermenegildo Zegna, an Italian assessment of me." designer that creates all of his own fabrics, and then he wears other designers, Donna Karan, Calvin Klein and Dedicated follower of fashion: Ralph Lauren," says Diana Eden, Ned & Stacey costume As Ned, Church has become a designer. Church nearly always wears a vest on the show, magnet for big -name designers usually a nine -button created by Los Angeles designer PAGE 16 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

HOLLYWOOD

David Hawkins. The ties are conservative, but bright. "On ance. In the meantime, Church will try to keep his, nav- television, when it's not a large screen, subtlety isn't that igating the tricky world of sitcom star and a growing film helpful," Eden says. With Church, Eden says she's going career. He just finished the Mike Figgis-directed One for an overall look of Old World elegance. Night Stand, for New Line, and he was the executive pro- When Fox tested the pilot for Ned & Stacey, Church ducer of the independent Scotch & Milk, which will soon came away as the highest -testing comic male star in thehit the festival circuit. Most of the time that he is not on network's history. That is something of an achievement at the Ned & Stacey set these days, Church is working on a network that has been home to such comics as Jim Car- Disney's live -action version of George of the Jungle (he's rey and the Wayans brothers. "If it's true, it's a product of playing the bad guy). The movie is due out next summer. me the actor matching the sensibilities of the character in "I don't have a day off until the Christmas break," says a very well -written show," says Church. "It's such a deli- Church. "I'll have two weeks. I can't wait." cate balance to find critical and commercial success." But for now, Church is back on the bike built for two In another six weeks, Church will know if Ned & with his Barbara Bush look -alike, pedaling for all that

Stacey has found that bal- he's worth.

How obsessed with O.J. are we? The First, you pitch your ideato a Los Angeles Times recently ran a network. If you're lucky, they buy it. front-page story on E!'s daily reen- You go on the air, get decent actment of the civil trial proceedings, reviews and a dismal audience and with analysis from many of the legal the show gets canned. That used to pundits who made a name for them- be it, but not anymore. Network - selves during Simpson's criminal trial. hopping, once unthinkable, is becoming an accepted piece of the prime -time equation. The latest beneficiary is JAG, the expensive action drama that anchored NBC's The Backlot... Saturday nights last season, moved Fresh Juice: Stephen Wayne to Wednesday and then was can- "It's not O.J. It's Faux J," wrote the Eskridge (right) plays O.J. on E! celled. JAG will resurface on CBS in Times' Greg Braxton. E!'s nightly January. The Paramount-produced show updates, which are not a spoof but after the day's testimony has wrapped will return with all its key stars-David attempt a serious mirror of the proceed- up) and is repeated at 10 p.m. E! says it James Elliott, Catherine Bell, Patrick ings, generally were praised by attor- plans to stay with the reenactments Labyorteaux and John M. Jackson. neys quoted in the article. University of show until the trial concludes. Southern California law professor As if...Hollywood will be totally net- Erwin Chemerinsky deemed the reen- Grace under fire:In another ripple worked in late '97, when the first Apple actments "absolutely ethical. I don't effect of the Simpson trial, it will be Cafe is set to open in L.A. The cyber- blame E! for doing them, I blame Judge interesting to see how many viewers themed coffeehouses will play off the Fujisaki for not allowing the public to show up to watch criminal -trial lead computer -maker's user-friendly theme, see for themselves what's going on." defense attorney Johnnie Cochran on "a cyber cafe for the rest of us," and will Laurie Levenson, a dean at Loyola Law his new Court TV talk show. On the feature lots of the latest Apple technolo- School and an O.J. commentator for program, styled after CNN's group gy. You'll be able to sip cappuccino, fire CBS News, characterized the reenact- scream, Crossfire, Cochran will sit up the ol' Powerbook and plug into the ments as "very very well done." (A CBS across a table from Atlanta prosecutor Net at any table. The Apple Cafes are representative said that the network Nancy Grace. The show, Cochran & being built by Mega Bytes International does not consider reenactments news. Grace, will launch on Jan. 13. and are being designed by Landmark But then, neither does E!) For E!, the Meanwhile, agents for Christopher Entertainment Group, creator of attrac- civil trial coverage has helped the net- Darden, who is repped by the William tions including Universal Studios' work double viewership in the time peri- Morris Agency, are reportedly in talks Jurrassic Park: The Ride. After Los ods versus a year ago (E!, which reaches with an unnamed network for the O.J. Angeles, Apple Cafes are planned for 41 million homes, does not release actu- prosecuter to host a reality -based series London, Paris, New York, Tokyo and al viewership numbers). The O.J. Civil that will look at court cases. A feature Sydney. A percentage of the restaurants' Trial airs live weekdays at 5 p.m. PST film on Darden's book, In Contempt, is proceeds will be donated to the Artists (that airtime often is less than an hour already in the works. Rights Foundation. Check please. MEDIAWEEK November 25, 1996 http://www.mediaweek.com PAGE 17 New Media By Cathy Taylor

of setbacks, most related to flat subscription growth for its flagship No longer walking Up for Renewal CompuServe Information Manager service. These days, any good news Even if there is a lot at stake in leading the design of the new at CompuServe tends to be quickly the line between overshadowed by bad. Last week, CompuServe interface, it isn't nearly as risky as vp/tech- the company announced thatit nology development Bob Horton's last job. Before comingwould shutter Wow, a family -ori- beginners and the ented service which, when it was to CompuServe, Horton's business was designing user launched eight months ago. was supposedtobe CompuServe's interfaces for "process control systems." In other words, his job was techno-savvy, answer to AOL. to make it really easy for a plant worker to figure out which button

CompuServe goes to push to prevent the chemical factory from suddenly blowing up. 'Pathfinder' Gets Personal "In that case, a user interface has to be very simple, very intuitive,"Giving the People for the first -timers he says. So it's not surprising that Horton appears quite calm about What They Want his current job leading the crew prised in one way or another." The Bashing Pathfinder seems to be the that created the new CompuServe testing emphasis was clearly oncurrent participation sport in new 3.0 interface. Available to Windows newcomers to online services. media circles. With that in mind, 95 users only (though the Colum- For example, Horton and his it's time to look at the Time Warn- bus, Ohio-based company has also design team thought that giving er fiber new media property's latest upgraded its former interface for users both a "main menu" buttonwrinkle. That's the launch of Path- those using Windows 3.1), the newand a "table of contents" button finder Personal Edition, a cus- interface is a vast improvement would help them better navigate the tomizable version of the pathfind- over its predecessor, a static, dark- service. Instead, users couldn't fig- er.com Web site that points in the ly colored affair that was so con-ure out what the difference be- direction of where new media con- fusing that using e-mail for the first tween the two buttons was. Thetent looks likely to go. time required a call to customer"main menu" button survived on For one, it's a positive step be- service. the navigation bar and the "table of yond the logo looniness that has The new CompuServe looks contents'' idea died. given an Excedrin headache to much more user-friendly, em- some information -over- loaded Pathfinder visitors. ploying a navigation bar of six 1.11-tlit 141,11 items along the left side of For a relatively inexpensive Way to so the screen and such other Frank. lIcYcurszc $4.95 per month, Pathfind- useful features as folders that Catby, Bditioe er visitors can now get rid of can be clicked upon to bring Iwo* toodcole., all that, or most of itat

them to the top of the desk- ---- sports least. (Personal Edition is top. For Horton, the chal- UMW.. free to CompuServe sub- lenge has been to reconcile Now York M.. scribers.) Sattigabi. .." CompuServe's old-line tech - .tr,r1.411..?.714"rti Personal Edition allows =1=70:1% NMI...MOO?=IVOtr..ZVV'M " no -savvycustomerswith sruelrh:/16t @MUM. 110,1/IGUI, visitors to restructure Path- rsrb ad la ha Os p mole. struggling newbies who have recAls finder tosuittheir own never used an online service needs. Subscribers can go and tended in the past toFinding yourself on Pathfinder's new through lists of content by choose AOL over Compu-Personal Edition just got a lot easier topic and decide what sort of Serve. "It's very difficult to stuff they want-articles on meet the needs of all those kinds of Such Fine-tuning is important, Madonna or articles on Matisse. users and maintain simplicity,"but it's unlikely that it will be theThe service also immediately pro- Horton says. sole savior of CompuServe, which vides a five-day weather forecast for During the testing phase, the once upon a time was the world's the user's zip code. company lethundreds of con- leading online service (it currently It will be interesting to see how sumers fool around with the new has about 3.3 million subscribers). Pathfinder uses the data it collects interface, Horton estimates. Of the Eclipsed in the past two years byon each subscriber. Personalized experience, he says:"I should America Online (7 million subs), content is supposed to be aligned- always learn to expect to be sur- the company has suffered a variety using the vast resources of Time PAGE 18 http://www.mediaweek.com November 25, 1996 MEDIAWEEK New Media

Warner-to user preferences each and certainly enhances the overall fledgling attempt to get the mass- time a subscriber signs on. The idea feeling that the new Pathfinder is es online. is not exactly new-companies such there to serve visitors (rather than @Home, which TCI owns with as The Wall Street Journal Interac- being a forum for a bunch of feud- Cox, Comcast and others, does nott tive Edition have customized ver- ing Time Warner editors). It wasyet have any online services signed sions already up and running. But just confusing, that's all. to its list of 60 or so media affiliates the depth and breadth of Time Further, the first service thatthat receive special billing and, in Warner's content makes Pathfinder can provide intelligent sorting ofsome cases, are developing high - a more comprehensive service. information is still anxiously await- bandwidth versions of their sites. A special piece of software, ed. A specific request in Pathfind-An @Home representative con- called OM Express, permits sub- er's sports section for information firmed last week that MSN is in scribers to have their edition deliv- on the New York Mets (hope talks with @Home about striking a ered to them. Unlike other offer- springs eternal) secured nothingrelationship. Though @Home is ings, which deliver a text screen of but off-season updates of the dis- also said to be talking to other highlights to the e -mailboxes of pute between baseball players andonline services about similar ar- their subscribers, this service deliv- owners. rangements, the possibility of MSN ers full HTML pages-actual col- being distributed through @Home or Web pages, right to desktops. raises some intriguing possibilities. A few quibbles after a firsthand TCI and Microsoft MSN is outspending other ser- sampling of the personalized ver- vices for content, and at this stage sion of Pathfinder: It was a little dif- Still Something looks to have the best opportunity ficult to understand the positioning at cracking the code for creating andultimatepurposeofthe To Talk About successfulinteractivecontent. "options/styles" button that runs Despite TCI's decision to pull out of @Home has the potential to deliv- along the left side of the home page the Microsoft Network, it looks as er 45 percent of American homes, next to buttons such as "read" and though TCI chief John Malone may makingitthe most ambitious "edit." The option allows people to still have Microsoft founder Bill cable -modem effort in the country. pick from different categories, such Gates on his speed -dial. Speculation But there's more. Other problems as "Athletics," "Newsroom" and about what Microsoft and TCI are aside, MSN has been limited "Hollywood." Given those names, talking about run the info -autobahn because the service runs only on this Personal Edition subscribergamut from set -top boxes to Inter- Microsoft's Windows 95 operating thought she was picking categories net services and programming. system, which has far from total of content. In fact, the customiza- By pulling out of its 20 percent acceptanceinthe PC market. tion that was at work involvedshare of the revamped Microsoft However, being a Web -based ser- adorning one's Web pages with Hol- Network earlier this month, TCI vice, perhaps a deal with @Home lywood-style stars or digital -look-got its $125 million investmentwould finally make it worthwhile ing graphics. back. TCI would seem to be plac- for MSN to break out of its Win-

The feature itself is kind of fun ing its hopes on @Home, anotherdows 95 box. Just a thought.

Site Aisles tenegeriratirriVATATIWITM15444.14i Nett ope Losmopoliten Online .0611YEINS ,o5 A er llem cosmomag.com Yo.. ws14,y bctsid We recently made a quick stop at cosmomag.com, astrologer the new online version of Cosmopolitan, and(aswith the print version) it was difficult to tell whether the week's site is a better destination for women or men. One asks isn't likely to see Cindy Crawford in such a come - Bachelor hither pose in Glamour. Either way, the site, which is ofthe month infused with the Cosmo spirit and doles out beauty advice and horoscopes, is sure to become a hot destination. Women will like its, um, cheeky content. AN Men will no doubt have their own reasons for visiting. COSMO As one male coworker remarked after viewing a

leggy model superimposed over the horoscope Iloa..&ucc section's Cancer symbol, "I've never been envious of 4ttopy.,m44. la, Thy 1.11 2,04111 Dawn. [oasis a one-dimensional cartoon crab before." THE EDITORS OF MEDIAWEEK CORDIALLY INVITE YOU TO THE Tuesday, December io, 1996 1996 ALL-STARS AWARDS LUNCHEON New York Marriott Marquis 1535 Broadway at 46th Street New York City Mediaweek's 1996 Media MI -Star Awards Luncheon Tuesday, December io, 1996 Guest Presenter: Brian Williams NBC Chief White House Correspondant and anchor of "The News With Name Title Brian Williams" on MSNBC

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LUNCHEON SPONSOR RECEPTION SPONSOR qk Signature NBC Card No. Expiration Date For additional names, please photocopy coupon and enclose with payment: Presented by RSVP By Wednesday, November 27, 1996. Send to Alexandra Scott -Hansen, Mediaweek, 1515 Broadway, izth Floor, New York, NY 10036 MEDINiEEK For more information call 212-536-6446 or Fax Reply to 536-5353. PAGE 20 http://www.mediaweek.com November 25, 1996 MEDIAWEEK Magazines By Jeff Gremillion

as young families and entrepreneurs); a fourth magazine will launch next Major publishers like Have It Your Way year. Editorialinthe magazines, which will be published several times To paraphrase Mark Twain (sort of), reports of the demise of per year, consists of articles that have Time Inc. are joining previously appeared in Time Inc. custom publishing appear to have been greatly exaggerated. books, whose logos run along with the Some magazine executives have predicted that custom pub- reprinted stories. up with advertisers Hildebrande says that Time Inc. lishing will soon fade away, or at least level off. They reason Custom Publishing plans to announce that with production costs so high, publishers will be less willing to com- at least five new projects in the next 30 to produce special- days. "We will work with a limited mit resources to someone else's brand. Yet a spate of new projects-number of companies," says Hilde- brande. "We will give them access to order custom and the activities of Time Inc., a powerful recent convert-indicate that our brands, all this content and all our custom publishing is still very much alive. Custom and contract pub-database information." Graham has said that custom pub- publishing titles lishing activities generate $1.3 billion in revenue per year for publishers, lishing is projected to generate $30 million in annual profit for Time Inc. according to the MPA. Some ambi- by 2001. "Given the power of our tious projects can cost up to $2 mil- brands, the quality of our journalism, lion to produce. plus our marketing experience and Hachette Filipacchi Magazines, expertise, the potential is certainly one of the most active custom pub- there for a key new revenue source," lishers, this month launched Unlimit- said Don Logan, president/ceo of ed, a manly lifestyle quarterly from Time Inc. Philip Morris that was mailed to about Time Inc.'s Sports Illustrated is Hangin' with the Homeboy, 2 million smokers. G+J recently pub- making custom deals of its own, as is in the High Sierras. lished a country lifestyle magazine for Sports Illustrated for Kids. "We're Gaylord Entertainment Co. that isdefinitely open for business in the beingdistributedtotouristsin world of custom publishing," says Nashville. Conde Nast reportedly may Matt Barr, publishing director of soon jump into custom publishing Sports Illustrated Presents, the two- with a new division, possibly headed year -old custom and commemora- by Vogue publisher Ron Galotti. tives unit. Perhaps the most interesting news The division's edit staff of about in custom publishing comes from 25 produces national and regionally Time Inc. While the country's largest targeted one-shot preview issues and magazine publisher has dabbled in commemoratives, such as the recent small custom projects for years, it is newsstand special devoted to the New only now hitting its stride with a string York Yankees. of projects involving several titles. "We "Custom publishing is a priority just started this division 15 months for us right now, because we recognize Presents ago," says Timothy Hildebrande, pres- its huge potential," says Barr. "It's a ident of Time Inc. Custom Publishing. great opportunity for manufacturers "Everybody kept saying we should be to leverage the SI brand." Clients so in the custom publishing business. far have included Ford, Jim Beam and Then Jim [Graham, senior vp of cor- GeneralMills'Wheaties, which porate sales and marketing] took over shrink-wrapped SIP's "Future Leg- a year ago and this became a priority." ends" issue to its cereal boxes. Some Time Inc. Custom Publishing inof the editorial content, as in the - September launched its first project, a Wheaties case, is produced especially Reach rewards: Custom contract with KeyCorp, the large for the issue; in other projects, the edit books like Unlimited (Philip Cleveland-based bank. KeyCorp has is repurposed. Barr says that to avoid Brightest loung Morris, above) and Future replaced its branch -office brochures "diluting" the effectiveness of the SI Stars In Sports Legends (General Mills) with three Time-produced finance/ brand, the division plans only three or deliver targeted readership lifestyle titles aimed at different sub- four custom projects per year. sets of the bank's customer base (such Cleary Simpson, publisher of MEDIAWEEK November 25, 1996 http://www.mediaweek.com PAGE 21

Sports Illustrated for Kids, recently 60 SECONDS WITH... agreed to take over publishing the Must -Reads NBAs four -year -old Inside Stuff, a bimonthly aimed at teenagers. The Graydon Carter A compendium of second Kids-produced issue of Stuff Editor in Chief, Vanity Fair praiseworthy articles from recent issues: is in production now. Stuff is a little Q.What are you doing in London?A.We're different than most other Time Inc. doing a huge portfolio of "Swinging London." "The Killer Cadets," custom books in that it does not It'll be a big portion of the March issue. It's Skip Hollandsworth's include the S/ logo. "You can lever- design; it's literature. Football, food, art, music. blood -curdling tale of two age your expertise, not just your I'm working with a team of writers and photographers. We're shooting Texas teenagers and the name," Simpson says. "We're not about 40 people. David Kamp [formerly of Spy and GO has been young woman they only looking for ways to extend the working on this story for about two months.G.The December issue is murdered, inTexas franchise, but also for ways to make getting lots of reaction in L.A. You have pieces on Ovitz, Murdoch, Monthly,December more money." Tommy Mottola. And you couldn't have timed your George Clooney Ted Williams' eloquent cover any better.A.It's the ultimate New Establishment issue. [Bryan defense of swamps, Burrough and Kim Masters'] piece on Michael Ovitz is the most in- "What Good Is a Wetland?" 'Index on Censorship' depth profile ever of the man. There's not a dinner party or a cocktail in the November/December party out there that does not begin with, "Have you read the Ovitz Audobon Free -Press Magazine piece?" It had total saturation out there.G.So London's swinging and Courts U.S. Readers L.A. is red-hot. Does anybody care about New York anymore?A.New Life senior editor Robert York is always the top of the heap, no matter what. London has its ups Sullivan traces the history The small band of U.S. readers of and downs. Berlin is a city kids are flocking to right now. Nothing much and significance of the the London-based Index on Censor- is happening in Paris. But New York is always the place to be.Q.Some- Virgin Mother in ship is a devoted crew. Many of one said I should ask you about your kids and your cars. You've got "The Mystery of Mary," them recently crowded into a down- great collections of both. Will you be adding to either any time soon? December town Manhattan bookstore to hear A.I've got a first-rate collection of kids. And I've got the automobile selections from the small -format fleet of a third-rate Hollywood producer. The interest is there-the bimonthly's current "banned fic- bank account is not-to have the sort of fleet I'd like. O. Of kids or tion" issue. Editor Ursula Owen was cars?A.Cars. No more kids; four is enough. But if my wife will allow in town for the reading, and to try to me to start parking on the lawn, then definitely more cars. drum up more U.S. readership for the nearly 25 -year -old title. "We're trying to break into America in a big The New 'Vibe' Cover potentially inflammatory cover. As way," Owen says. of last week, the magazine had not No flag waver-ing: The magazine-which carriesAmerica Burns for "gotten any particular reaction"Light says higher- minimal advertising, usually trade - Tha Doggfather from the public about the image, ups did not oppose outs with other high-minded journals Light added. the December cover such as the New York Review ofFor an example of just how evolved Books-has a total circulation of on- we are in this country when it comes SPECIAL YEAR-END DOUBLE ISSUELATIFAH SETS THE RECORD STRAIGHT ly 12,500, one-third of which is in the to free expression, look no further U.S. Owen wants to add at leastthan the December issue of the another 1,000 readers in the States in urban -youth monthly Vibe, with a short order. Direct mail and promo- burning U.S. flag on its cover. Vibe trip: FASTMAN tional efforts aimed mostly at acade- editor Alan Light said that the deci- mics and journalists are under way. sion to use the provocative image- Index has been a chronicle of a hole burning through Old Glory's the fight for a free press around the center, framing cover subject Snoop world, providing a forum for many Doggy Dog-just seemed right. dissidents to publish their work. "Death Row [the rapper's record The magazine has contributors label] is certainly steeped in contro- around the globe, filing dispatches versy," said Light. "And Snoop him- that keep readers aware that some self is no stranger to gestures of writers still face death sentences for defiance and controversy." WITHOUT TUPAC the stories they would print. Under Light said that nobody "up the AND ORE, IS Owen, Index has expanded intochain of command" at Vibe (which I DEATH ROW STILL AMERICA'S opinion and debate, publishing is owned by Quincy Jones and for- MOST essays on the downside of freemer Time Inc. executive Robert WANTED? expression. Miller) had any problems with the PAGE 22 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

MOVERS

NETWORK TV The Media Elite Larry Hancock has been named director of prime - BY MARK HUDIS AND ANYA SACHAROW time series programs for NBC Studios. Prior to join- ing NBC Studios, Hancock entertainment industry. Also he's was director of creative ser- From Tabs to TV very well wired. Dunleavy [for- vicesandmarketingfor mer reporter for A Current Affair] MCA/Universal Pictures. /sit our imagination,or are [have] news and reenactments, is a marvelous TV man and has the Aussies taking over be very story -driven, and we'll an incredibly high Q rating." CABLE American media? New York have celebrity hosts for each The Three Eagles expect to InternationalFamilyEnter- Post-ers Steve Dunleavy and one." Travis says the format is put together four two-hour shows tainmentpromoted Diane Neal Travis must've taken a cue easily ripped off, which is why initially and air them during Linen Powell to senior vp of from their boss, Australian the partners hope to link each prime time. And, of course, they corporate communications, media don Rupert Murdoch: installment with a big -name hope to find a broadcast home the first woman at the com- the two columnists are branch- celebrity host to give the show at-where else?-Fox. pany to serve as an execu- ing out, with the help of high - an inimitable cachet. "We're all family," Travis tiveofficer.Powellmost profile New York attorney "From our own experience adds conspiratorially. -MAH recently was vp of corpo- Barry Slotnick, to launch their with the tabloids, what our show rate communications...Dis- own reality -based TV show will do is what the tabloids have coveryNetworksInterna- under the company banner tried to do, only much better," tional promoted Rex Recka Three Eagles. Travis says."Butit's easy to take RS' Travers Trips to be its vp of program- "We see a gap," explains a our idea, so we want to link tal- ming, up from director of fairly tight-lipped Travis, who ent with each show. For instance, Down Movie Lane programming;also,Rick essentially invented the Post's if we were doing the history of /f you want a professional Rodriguez was named vp of gossipy Page Six and is a long- suntanning, we'd want to get film critique,you have many programming for Discovery time friend of Slotnick's. Travis George Hamilton." Sounds like a choices: Kael, Ebert, Maltin. Communications-Latin is keeping the new show's for- barn -burner. But if you want to know which America, moving up from mat, topics and name a mystery, The trio's first show, due out star said, "If you have a vagina director of program- though he will share some of the next spring, features Slotnick and a point of view, that's a ming...American Sky Broad- thoughts behind its conception. client Anthony Quinn as its host. deadly combination," you need casting, the DBS joint ven- "It's sort of hard to explain Of the founding triumvirate's Peter Travers. ture between MCI and without giving away too much," credentials, Travis says: "Barry The film critic and senior fea- News Corp.,hiredEllen Travis says, "but it will be very knows everybody. He makes good tures editor for Rolling Stone is Agress to be its senior vp old-fashioned television. It'll deals, he's fascinated by the the proud papa of a new book, and general counsel, com- The Rolling Stone Film ing over from NBC, where Reader-The Best Film Writing she was vp of legal policy From Rolling Stone Magazine and planning. ASkyB also From 1967-1996 (Pocket named Tom French, the for- Books), featuring essays, inter- mer vp of consumer mar- views and, of course, reviews. ketingat United States The essays are a trip down Satellite Broadcasting, its vp movie memory lane, with titles of marketing...National Ca- like "Demi Moore and Other bleCommunicationspro- Brat Packers in Crisis" and moted three: Andrew Ward "Surviving Heaven's Gate." was bumped up from vp The book finishes with a and general sales manager list of 50 movies dubbed by to senior vp and director of Travers as "The Fifty salesfor all NCC's 13 Essential Maverick Movies of offices; Susan Nolan, most the Rolling Stone Era," and recently vp of the Eastern includes unlikely picks such as region, was upped to senior Night of the Living Dead, The vp of sales planning and Brood and Batman. strate develo ment for For therecord, Esquire NCC nationwide; and Pat Spinning tab stories into scripts: NY Post columnists Travis scribe Bill Zehme's interview (continuedon page24) (top right) and Dunleavy (bottom right), along with Bernie with Sharon Stone (p. 54) is a Goetz's lawyer, Barry Slotnick (above), are Three Eagles thing of beauty. -MAH MEDIAWEEK November 25, 1996 http://www.mediaweek.com PAGE 23

MEDIA DISH

Brack Keynotes 4/Color Conference

9 Elite Coffee Break

youknow him as the seductive sipper in those brewing -affair Taster's Choice commercials. But all that caffeine has had Anthony Head up nights filming episodes of The WB's upcomingBully the Vampire Slayer.Head plays "The Watcher" to (formerAll My Pt the first "4/Color: State oftheIndustry" event to address issues concerning Childrentemptress) Sarah Michelle people of color within the magazine industry, held earlier this month in New Yo't Cellar's Buffy, guiding her vampire - (from left): Vaughn Benjamin, t p of Media Credit Association for MPA; Reginald eradicating strategies on The WB's Crack, chairman of Time Inc.; and Krista Martin, publisher of 'NSBE' magazine midseason entry. Winter should be hot for Head: in addition toBully,he's booked 'Cooking Light' Celebrates 10 in Low Style for more Choice interludes. Head and Geller inBuffy

Past Doesn't Keep Nader From 'Future' alph Nader apparently Techno-Future" section. doesn't hold a grudge. Karlgaard seems to have espite a thrashing from quite the people -person touch. Forbes in the early '90s, Nader Not only did he manage to wan- turns up as a contributor in the gle a piece by Nader, who latest issue of Forbes ASAP. stresses the need for consumer "The [articles about Nader and civic responsibility in the in Forbes] still tarnish his repu- information age, but he also tation a bit. There's still a bit of coaxed a 7,300 -word feature for a black mark against him," says the same issue from the word C n hand for low -fat fare and wine -tasting at the magazine's 10th anniversary Rich Karlgaard, editor of ASAP. processor of Tom Wolfe, who bash at New York's f.stop were (from left) Steve Bohlinger, associate publisher, The articles detailed Nader's had not penned a major maga- 'Cooking Light'; Sharon Daw, media supervisor, Wunderman Cato Johnson; and unholy alliance with lawyers zine feature in more than five Christopher Allen, publisher, 'Cooking Light' seeking to profit from lawsuits years. -MAH filed by Nader and his con- sumer -watchdog cronies against negligent companies, manufac- 'Audits & Surveys 1996 turers of faulty products, and other assoited scoundrels. DISCOVER THIS: Needless to say, the series riled A magnifying glass bends light rays, making close objects many in the Nader camp. larger and sharper - two words t rfectly describe But in the Dec. 2 "Big Issue" of Forbes ASAP, usually a our viewing audience in tin ' rica.* Forbes -subscriber exclusive but available on newsstands this month for the first time, Nader lets bygones be bygones and contributes an essay entitled LATIN AMERICA IBERIA "Digital Democracy in Action" to the "Seers & Sages on the Call Cathleen Pratt -Kerrigan in New York at 212-751-2220, x5I21 or Fernando Barbosa in Miami at 305-461-4710, x4211 PAGE 24

MOVERS

Discovery Net TNT pockets WKQILi wakes up ups Recka Pool to Bubala Fox News has a lot of company on the "Wall"

(continuedfrom page22) Cleveland State University... Rupert Gets His Wish-Sort Of Byrne, national sales manag- Shira Astra has been named er in the Chicago office, was assistantmedia plannerat /t 's probably not what Rupert displays provide running head- upped to regional vp for the The WeightmanGroup in Murdoch had in mind, but lines from Dow Jones and Midwest...Country Music Tel- Philadelphia. She comes over the fledgling Fox News chan- Reuters News Services and stock evision promoted Camille from LevLane Advertising in nel is now available to every resi- quotes from the New York Stock Rojas to programming man- Bala Cynwyd, Pa. dent in New York City. It's one Exchange. The monitors are ager for CMT Latin America, of several business -news services silent, but several have "Sound- up from programming coordi- RADIO rotating on 21 video monitors in stiks," phone -like devices that nator...Primestar by TCI hired WKQI-FM Detroit has hired a new "Business Information transmit audio, and four others John Craine as director of MattBubalaasexecutive Wall" at the New York Public display closed -captioning. In a support operations. He comes producer of the Danny Bona - Library's high-tech Science, final piece of good news for from MCI Communications, duce and the Q -Crew Morn- Industry and Business Library at Rupert, the video wall is fed not where he was senior support ing Show. He had been an 34th Street and Madison Ave. by Time Warner Cable but by manager for the Mass Mar- executive producer at KMPC The wall, donated by Paine- upstart Liberty Cable Co. Andy kets Sales Er Service center; in Los Angeles. Webber Group, also shows CNN, Feldman, the consultant who the company also hired Diane MSNBC, Bloomberg Television, organized the information, says, Keeton as manager of mar- STATIONS CNBC and C -Span; the video "Liberty had the most extensive keting, bringing her over from Yuma,Ariz., NBC affiliate feeds (complete with ads) rotate array of business programming at Echostar Communications, KYMA-TVhasaddedPaul throughout the day. Three L.E.D. the time."-John Flinn whereshe was marketing Heebink as its general sales manager...Fox News Channel manager. He had held the hired Jim Mills as senior edi- samepostat WTVW in Easthouse, ITC Executive, Dies at 35 tor of Capitol Hill, overseeing Evansville, Ind....Tribune's coverage from there for the KHTV-TV in Houston has hired Richard Easthouse, a TV WOLF -TV in Wilkes-Barre, Pa. news network. Mills had been Deborah Cline, formerly man- syndication sales veteran Easthouse's family requests a producer for C-SPAN...TNT ager of financial planning for and top-ranking sales that donations in his name be has hired two new vps of Tribune Broadcasting, as con- executive for Los Angeles-based made to Miracle House, P.O. Box development and original troller...AndTribuneTelevi- ITC Entertainment, died on 30931, New York, NY 10011; and programming, based inLos sion Network Sales has pro- Oct. 27 of complications from the Aris Foundation, 1550 The Angeles:Marci Pooland moted two: Christopher AIDS. First joining ITC as man- Alameda, Suite 100, San Jose, Michael "Spike" Seldin. Pool Schultze, from senior ager of Northeast sales in 1990, CA 95126.-Michael Freeman comesoverfromWarner research analyst to director of Easthouse moved up in 1995 to Bros., where she was vp of research, and RichardTre- vp of domestic TV for the development for TV and the- anor, from research analyst to Northeast region. atrical films for The Wolper senior research analyst. Rich Colbert, a former Organization. Seldin had been senior executive vp of ITC head of development and fea- PRINT Domestic Television who now ture acquisitions at Morgan Missy Chase has been named serves as president/ceo of Los Creek Productions. publisher of EatingWell, a Angeles-based IntelliVentures Woman's Day Grouptitle. Inc., described Easthouse as AGENCIES Chase had been home fur- "one of those rare colleagues Melissa O'Donnell has joined nishings director for Gourmet and friends whose unique quali- Ohio -based Stern Advertising since January. Prior to that, ties provide lasting inspiration." as a junior media buyer. Stern she had been with Elle Decor Prior to joining ITC, recently graduated from for four years. Easthouse was national sales manager for Fox affiliate Richard Easthouse Disruption in the bookstore

lru offers not just a convincing context, but a successful

methodology for breaking out of creative ruts. There's

nothing like stirring up a little turbulence

to get new thoughts flying:

-Aldo Papone Senior Rduisor Rmerican Express Company

-Dru offers a trulg absorbing compendium of the what,

how, and why of creating aduertising that

takes consumers bg surprise-aduertising that

is different but effectiue7 -Stephen A. Greper Professor of Marketing/Communications Haruard Business School

-I enjoyed reading Jean-Marie Dru's book and

found myself nodding mg head

rather than nodding off.

It's a timely and well argued

reminder of the need

to be different: :\sito\.4\\QW" -Dauid Abbott \\ \*\% Chairman Rbbott Mead Dickers 0000 Ltd. 0\\

S Disruption by Jean-Marie Dru

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2 New 2 1 Mo Thugs Family Family Scriptures Artist/Group:Tool 3 5 1 35 Celin Deion Falling into You Song/Video:"Track #1" Director:Adam Jones 4 7 4 45 No Doubt Tragic Kingdom Ask almost anyone what Tool's image is, and 5 1 1 2 The Beatles Anthology 3 they wont be able to give a direct answer. Actually, the band takes pride in the fact that they haven't had 6 3 1 3 Van Haien Best of Volume 1 to play any "lame fashion games." They've always 7 8 2 6 Kenny G The Moment been able to put art first. As The New York Daily 8 16 4 7 Soundtrack Set It Off .News put it "...Can metal achieve beauty without selling out? Ask Tool. This L.A. quartet marries the 9 6 6 2 Babyface The Day gorgeously melodic vocals of Maynard James Keenan 10 2 2 2 Ghostface Killah Ironman (vocals) with riffs as grotesquely brutal as a plane crash..." 11 11 2 21 Toni Braxton Secrets 12 9 2 3 Westside Connection Bow Down Artist/Group:Fiona Apple Song/Video:Shadowboxer 13 12 12 2 Alan Jackson Everything I Love Director:Jim Gable 14 13 1 74 Alanis Morissette Jagged Little Pill This 19 -year -old smoky -voiced chanteuse writes and sings with depth and insight beyond her years; 15 New 15 1 Reba McEntire What If It's You she also presents her talents with a self-assured 16 4 4 2 E-40 Tha Hall of Game charisma befitting her big -city New York roots. This 17 10 3 3 Journey Trial by Fire first single is from her debut LI1 Tidal. Beware of the undertow. 18 15 5 20 Keith Sweat Keith Sweat Artist/Group:Marilyn Manson 19 14 1 4 Counting Crows Recovering the Satellites Song/Video:The Beautiful People 20 18 3 9 Blackstreet Another Level Director:Flora Sigismondi Marilyn Manson continues its assault on the morals, ideologies and nightmares of American cul- © 1996 Billboard/Soundscan, Inc./Broadcast Data Systems ture with their second release, Smells Like Chil- dren. This South Florida band was the first to be signed to Trent Reznor's Nothing record label -- in fact, Trent Reznor produced and mixed the album.

Artist/Group:Cake Nielsen's Top 15 NetworkPrograms Song/Video:The Distance These are the top 15 Network programs for the weekending November 10 , 1996. Director:Mark Kohr Rather than ignore contradiction, Cake revels in NetworkRating Share it. Testifying to the broad scope of their audience, 1 E.R. NBC 24.9 41 9 Touched by an Angel CBS 15.223 the band has already appeared on concert bills with artist ranging from the Meat Puppets and the 2 NFL Football FOX 22.33610 60 Minutes CBS 13.822 Ramones to Al Green, the Meters, Jonathan Richman 3 World Series, Game 4 FOX 21.63311 Cosby CBS 13.221 and the Monks of Doom. With their self -produced 4 Seinfeld NBC 19.23012 CBS Sun. Movie CBS 12.619 second album Fashion Nt _net. Cake delves deep- 5 Friends NBC 18.02913 20/20 ABC 12.423 er into the maelstromsearching for an elusive place where romance and rejection can tango 6 NBC Sun. Movie NBC 16.12413 Drew Cary Show ABC 12.219 together, where humor and tragedy can share a few 6 The Single Guy NBC 16.12515 Grace Under Fire ABC 11.718 beers.

8 Mon. Night Football ABC 15.927 Source: Nielsen Media Research R=Repeat S=Special Culture November 25, 1996 CULTURE TRENDS

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* * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * * CLASSIFIED ADVERTISING/November 25, 1996 Page C6 EMPLOYMENT

Rock Solid enriching our clients' lives while expanding Opportunities. our network of targeted products and services. PrudentialisAmerica's largest insurance company and a world leader in finan- Marketing As Connecticut's largest Health Plan, Physicians Health Ser- cial services. Currently, the vices(PHS),has established a cornerstone of advanced Inten- Prudential Ad Agency is Writers & sive Caring that has led us to unprecedented corporate growth. seeking experienced writers Designers Share in that expansion and tradition inthe following position: anddesignersfor its NEWARK, NJ studio. To qualify, you must be a direct response oriented DIRECT i1 i writer or designer (Mac -based) with the versatility to create print advertising, direct mail kits, collateral, web sites Reporting to to the Director of Marketing and Communications, you material, TV and radio. Speed and energy are a must. will be responsible for all direct marketing activities supporting cor- Financial services or healthcare experience is a plus. porate and sales goals including databases, inbound and outbound telemarketing, direct mail; and direct response. You will work with Prudential offers a competitive salary commensurate internal customers to define business requirements and develop with experience, a comprehensive benefits package, and strategies and programs. You will also be responsible for managing opportunities for advancement. For immediate considera- the marketing databases to maintain data integrity and technologi- tion, please send a scannable (clean, clear, no graphics cal compatibility. Managing telemarketing staff; directing lead and unfolded) copy of your resume, including salary generation and appointment setting for sales representatives; requirements, to: Box BHA5810, 437 Madison Avenue, 3rd researching and analyzing prospect data sources; and overseeing Floor, New York, NY 10022; Fax (201) 367-8024. direct marketing copy and telemarketing activity will also be among your responsibilities. To qualify, you must have 3-5 years' direct marketing experience, preferably in a business to business environment. Supervisory experi- ence is highly desirable. Prior experience working with external ven- Prudential dorspreferred.College degreeinmarketing or businessis recommended. Experience developing and using databases, and work- We are an Equal Opportunity/Affirmative Action Employer and are Committed to Diversity in our Work Force. ing in health insurance or managed care a plus. Asa valued member of our company, you will enjoy a competitive salary and excellent benefits and share in a progressive, smoke -free environment. For immediate consideration,sendyour resume with salary require- ments to: Physicians Health Services, Human Resources MEDIA MANAGEMENT Department, 120 Hawley We're one of the top consumer products companies in the world. What better Lane, Trumbull, CT 06611. place to display your media talent managing all media buying (including AOR's) for We are an equal INTENSIVE CARING our North American businesses! You'll develop and implement buying strategies opportunity employer. for all types of media (National TV, Sports, Kids, Print, etc.) in a fast paced, results oriented organization using your: Solid knowledge of media buying/planning. Minimum 3 years experience In national television media buying/planning. Excellent managerial, analytical and project management skills. Strong negotiating skills. NATIONAL BROADCAST BUYER Progressive accomplishments in challenging situations. BS/BA in business, marketing or advertising. We are a fast growing international media trading company locatedin Rockland County. Seeking individuals with strong Join one of America's largest advertisers, located In scenic Northwest New Jersey. Develop your career In a high visibility position while enjoying an excellent com- Broadcast negotiatingskills,detailoriented, aggressive and pensation package, fully paid benefits and an unique, open work environment. highly motivated. Enormous growth potentialin a fast paced Compensation ranges from $80,000 to $120,000. Relocation package available. environment. Trade experience preferred but not necessary. We will be in NYC on Thursday, December 12,1996 at the Renaissance Salary commensurate with experience. Please fax resume to: Hotel located at 714 7th Ave (between 47th and 48th) from 9:30 a.m. to 6:00 p.m. Feel free to stop by, phone us at 212-765-7676 or fax us at John Viserto 212-765-1962. meitimorlow An Affirmative Acton/Equal Opportunity Employer M/F/D/V (914) 735-0633

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $158.00, 1/2 inch increments: $79.00 week. The Identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $20.00. Deadline for all ads in ADWEEK EAST Is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified Is corn- for ADWEEK box number: $30.00/week. Replies mailed daily to advertisers. Readersmissionable when ad agencies place ads for clients. No proofs can be shown. Charge responding to any ads with box numbers are advised not to send samples unless they are your ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- duplicates or need not be returned. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800-723-9335 Fax: 212-536-5315. Page C7 CLASSIFIED ADVERTISING/November 25, 1996

HELP WANTED

"MI MAGAZINE GRAPHIC MEDIA BUYER/ EXPERIENCED AD SALES DESIGNER ASSISTANT AE ACCOUNT PLANNER Areyou curious?Doesdoing Trademagazinepublisherseeks If you've been working in advertis- You're a dynamic, inventive sales graphic designer in marketing and research inevitably inspire you to do rep with 1-2 years of sales experi- promotion department. Will be re- ing, and want a more diversified more research? Does workingin ence in advertising, marketing/ sponsible for concept and design of job which includes media buying, advertising provide you with insights promotions, orpublishing/media. allcollateralmaterials, media kits, planning & research, and you're onbusiness,theeconomy,pop You're attentive to detail, fantastic at advertisements,directmail, and also interestedintraining as an culture, and the twisted recesses of follow-up, and a persuasive writer advertisingsupplements.Alsoin- Assistant AE, we'dliketohear the human mind? Do you respect and presenter. We're a major trade volved in vendor selection and traf- from you. We're an expanding mid- goodcreativeandthethinking magazinepublisher (you'll re- town direct response agency with behind it? Do you enjoy a good argu- ficking projects through all phases ment? Did you put the anal in ana- cognize the name).If you can in- blue-chipclientslookingfor a of approval and production. Must be lytical?You soundjustlikethe crease current accounts and win proficient in Quark, Photoshop and Il- college grad with 1-2 yrs. experi- account planner we're looking for.If new ones, let's talk. lustrator.Minimum of three years ence. MS Word & Excel required. you have a minimum of 2 years' ex- Send resume and salary experience.Please send resume, Send resume with cover letter and perience, send your resume to: history (a must) to: coverletterandthree non- sal. req. to AbramsonEhrlichManes ADWEEK Classified, Box 3921 returnable xerox samples to: Box 178 1515 Broadway, 12th fl. 1275 K. Street, N.W. #300 ADWEEK Classified, Box 3919 847A 2nd Ave. Washington, D.C., 20005 New York, NY 10036 1515 Broadway, 12th fl. New York, NY 10017 Or fax: 202-789-2596 We're an equal opportunity employer. New York, NY 10036 Att: Media/Adweek Attention: David Nellis

CREATIVE DIRECTOR Qb NEW MEDIA SALES ADVERTISING If you are a creative pro looking ACCOUNT EXECUTIVE SALES DIRECTOR to make a mark on the Mid At- Rapidly expanding new Growing $7MM+ Agency has an lantic region, this may be your Visionaryleadersought. Ahighly media company seeks aggressive, immediate opening for an Account exp'd. & competitive indiv who has golden opportunity. We are a entrepreneurial reps to build a growing, mid -sized consumer - Executive. If you have at least 3 years mastered the advertising sales pro- premier national account base. agency account management experi- cess & has the proven ability to build, based agency in Philadelphia Knowledge of advertising or new an ence, would like to work on major train& lead exceptionalsales who is looking for a leader who media required. Positions team. We are a rapidly growing pub- canmotivate,inspireand national accounts, and are looking lication with a staff of 20 & committed manage creativepeople and available in NYC, LA, NE, Chicago. Salary based on experience. Send for a great opportunity, mail or FAX to bringing excellent results for our direct and produce great work. your resume to: clients & a rewarding work environ- Art or copy background. Send resume to: mentforourpeople.Candidates resumeandnon -returnable KB&A Advertising, Inc. should send, instrictest confidence, samples to: Creative Director, V.P Advertising Sales Director of Client Services resume & sal. history: Attn Publisher, ADWEEK-Box00 364, 151 5 2d Interactive, Inc. 300 North Main Street, Suite 401 The Improper Bostonian, 45 Newbury Broadway, 12th fl., New York, 186 South St., Boston, MA 02111 Greenville, SC 29601 FAX (864) 242-5159 St., Ste. 509, Boston, MA 02116. Fax NY 10036. Fax: 617.574.7326 617-859-1446.

ADVERTISING/ ART DIRECTOR Advertising Opportunities IMMEDIATE EXECUTIVE Consortiumof regional recruiters PUBLISHING SALES YOUR INVITATION TO seeks Account Management, Media SECRETARY OPENING SPECIALIST Planning & MediaBuying pro- For executive of downtown Manhat- THE ONE SHOW fessionals for active, exciting agency tan consumer start-upco.Highly CapitalAccessInternational, a 8 -person Bergen Cty. Ad Agency, searchesthroughoutthe U.S. organized & fully experienced with leading dataresearch company Dynamic,careeroriented,strategic dictaphone, P.C., voice mail, travel, dealing in the fixed income arena, needs Designer/Art Director to do award -winning work. 3-5 yrs.exp. thinkers in all disciplines, including re- etc.Collegehelpful.Overtimere- has immediate opening for creative tail/franchiseand directresponse. Great Photoshop & Quarkskills. quired. Competitive salary.Please professional who will be responsible AEs,Supervisors, Directors,Mgmt fax resume with salary history to: for all advertising sales for our fast- Freelance.Permanentposition Supervisors $35-130K.Excellent,re- 718-438-0094 growing publishing business. Must poss. Only 15 min. from Midtown spected agencies,fullbenefits and have 2-4 years ad sales experience. NYC. relo. Send resume In confidence to EOE Upbeat, casual company offering com- Send resume w/min. 3 samples to: JH & Associates, 7704 Random Run petitive compensation and benefits. CD Lane #102, Falls Church, VA 22042. Fax your resume to: POB 822 Fax: 703-641-9461 NATIONAL HR Manager 908-771-0330 Hasbrouck Heights, NJ 07604 or email: [email protected]. SALES MANAGER WVNY-TV, the ABC AffiliateinBurl- ACCOUNTING TRAFFIC MANAGER ington, VT is currently seeking a Nation- MAGAZINE DESIGNER alSalesManager.Prior management Smallfastpaced M withgood NYC Design/Promo Agy experience preferred. Additionally with WANTED benefits,looking for a production our proximity to the Canadian border, Flatiron DistrictDesignAgency biller with a minimum 3 years expe- Salary: to Mid $40's knowledgeof Montreal market and seeks...Hot, New, Techy, Designer rience working on the IBM System Seek professional with 5+ years' BBM book a definite plus. Columbine to work on Fortune 500 In -House 36. Must be a self starter, motivated, art/design agcy exp in all phases of experience helpful. Forward resumes to and able to follow through without Paul Rossi, GSM, WVNY-TV, 100 Market Magazine. Please contact: creative project mgmt incl budget supervision. estimating,creative & prodn time Square, Burlington, VT 05401. EOE. President Fax resume & mgmt thru billing. Mac spread sheet ImageNet Inc. salary requirements to: & job tracking knowledge required. Resume & sal hist to: 35 E. 21st St., NYC, 10010 212-477-5642 Traffic Dept HEAD OF (No Phone Calls Please). Tom Smith 175 5th Ave, Ste 2112, NYC 10010 CLIENT ACCOUNTING Mid -sizeagency needsenergetic Director of 15 person department. CAREER ROVING REPORTER MAKE THE SWITCH! SURFING? Would be responsible for data entry, Ground floor opportunity at Advertis- Are you atraffic coordinator who billing, AP and AR. Candidate must www.rga-joblink.com ing Trade Newspaper.Interestin would like a shot at an AE position? have strong DDS experience. Send fashion, health, computer, and An AE in direct mktg who would like resume and salary requirements to: to go gen'I? Strong direct mail bkgd automotive a plus. FT/PT. Fax re- ADWEEK Classified, Box 3911 sume with salary requirements to: can land you these optys! Agency Roz Goldfarb Associates exp a must. Please fax resume. 1515 Broadway, 12th fl. (212) 475-0099 (212) 421-0921 attn: KIM TANNU at 212-818-0216. New York, NY 10036 CLASSIFIED ADVERTISING/November 25, 1996 Page CS

HELP WANTED

OPPORTUNITY IS KNOCKING...

Poppe.com (http://www.poppe.com), a leader in the Interactive media industry, is looking for you to bring your talent to our door... Account Services Account Executives Highly motivated & strategic individuals with strong project management, presentation & com- munication skills.Client services experience and knowledge of the production process. The Arrow InterneVWWW experience a must. Production Production Manager Opportunity Individual with solid technical background & digital production experience in Web site development to exercise hands-on management of new media production teams. Responsibilities include resource allocation & production process creation. Extensive contacts in new media & Your connection to a bright future. freelance resources a must. Arrow/Schweber Electronics, a division of Arrow Project Managers Electronics, Inc., the world's largest electronics Resourceful individuals with excellent communication and organizational skills to liaison between distribution company has immediate openings for creative development and account services teams. Need to have a minimal understanding of the the following positions: Web development production process. Creative Art Directors Senior Advertising Coordinator - Direct Mail: The Candidates with strong design skills & creativity, expert level of digital production skills & qualified Indiv will work on a variety of mktg projects, incl WWW design will be responsible for concept, creation & direction of client Web sites. Interactive direct mailers, brochures, collateral materials, etc. Must media & traditional advertising experience, proven project & people management skills, and be able to handle a project from the creative phase effective resourcefulness required. through print production. Indiv will act as a liaison with Designers Arrows worldwide companies, suppliers, external ad agencies, vendors & all levels of corp mgmt. Indiv will Candidates must have traditional design experience and an understanding of the Internet. Must be able to use digital production & illustration skills to create production -quality digital graphics. supervise direct mail staff.Prefer Bachelor's Degree in Technical Marketing, Advertising or Communications with 5-7 yrs Senior Applications Developer advertising & supervisory exper at an agency or corp Qualified programming individual with C, C++, SQL, Java, CGI, Perl, ODBC to be responsible for Marcom group. Excellent copywriting, editing, & proof- the design and coding of applications. Management skills necessary. Duties include application reading skills req'd, plus print production expertise. specification & technical implementation strategy. Must have at least 2-3 years application design Prefer indiv with Mac exper in Word &/or Quark. & production development experience. Strong Database experience a plus. Web Developers Sales Promotions Coordinator: The high-tech in-house Candidates with strong HTML, CGI and UNIX to assist with production of client Web sites. Must agency of Arrow Electronics, Inc. seeks a promotions have previous Web programming experience and excellent development, management, and com- coordinator with exper in corp meeting & event munication skills. planning.Indiv must possess strong organizational & Candidates for creative positions, please submit non -returnable samples of your work. communication skills, Mac skills & be highly motivated Forward resume with salary requirements, indicating position applied for, to: self-starter.Responsibilities will incl coordinating promotional activities, incentive programs, meetings, POPPE 'TYSON special events, & seminars. 3+ yrs experience in Meeting Human Resources & Event Coordination, Mktg & Promotions. EEO/AA 28 West 23rd Street, 4th Floor, New York, NY 10010 FM: (212) 727-5602 M/F/DP/ Arrow offers a comprehensive benefits pkg including tuition reimbursement, employee stock ownership plan, health & dental benefits, & 401(k). For immediate DIRECTOR, ADVERTISING & COMMUNICATIONS consideration please forward your resume to: Arrow/Schweber Electronics, Inc., ATTN.: JM, P.O. The partnering of Community Health Plan and Kaiser-Permanente has formed the Box 8901, Melville, NY 11747-8901. premierHMOorganization inthe Northeast. Together, these organizations serve over 500,000 members located in New York, Vermont, Mass, and Conn. with VISIT ARROW AT WWW.CAREERMOSIAC.COM their 53 health center network, nearly 6,000 participating providers and 80 af- filiated hospitals. Equal Opportunity Employer Located at the Division Headquarters in Latham, New York, the Director of Advertising & Communications will be responsible for the development and im- plementation of all advertising and communication directed at both external and in- ternal audiences including media and direct maiVresponse advertising, communi- ty relations, media relations, public relations, internal relations, sales and market- ing collateral and database management. Qualified candidates will possess a bachelors degree in a related field, advanced Amazing Media Opportunity degree in marketing or business desirable. Ave or more years of senior level cor- porate communications experience at a major advertising/public relations firm America's leading independent software company is establishing an and/or a major health care company. Experience should include all aspects of in- temaVexternal communication strategies, as a company spokesperson before the in-house, world-wide media department at their corporate headquarters media and community groups, qualitative and quantitative market research, and on Long Island. a demonstrated track record of incorporating market research into campaign plan- This is an excellent opportunity for ambitious media professionals ning and measurement. Proven leadership skills coupled with strategic thinking to get in on the ground floor of fast-growing, multi -billion dollar high and the ability to translate complex concepts and ideas into practical, tactical ac- tech company. Rated by Computerworld as one of the best places to tion required. work in the high tech industry, this company offers generous compen- Interested candidates should forward a cover letter and resume including the title sation packages and benefits ad agencies cannot match. of the position for which you are applying and salary history/requirements to: This department will plan and place media in 40 countries. We're COMMUNITY HEALTH PLAN looking for media professionals with a minimum of 4+years experience 1 CHP PLAZA, LATHAM, NY 12110 in print planning. Must have business to business or technology back- Att:Human Resources ground. Knowledge of the computer/software industry a plus, in addition to familiarity with international media. Should have excellent negotiating EOE M/F/D/V skills, be detail -oriented, work well with people and excel in a team - orientedenvironment. REACH YOUR AD COMMUNITY Send resume with salary requirements to L. Scher at: S/M 641 Avenue ADWEEK MAGAZINES of the Americas, 6th floor, NYC 10011 or fax 212-366-6933. Page C9 CLASSIFIED ADVERTISING/November 25, 1996

HELP WANTED

BOZELL WORLDWIDE One of the largest and most suc- cessful advertising agencies seeks talentthatthrives under pressure and ever changing challenges with Do You our Philadelphia field office... ACCOUNT SUPERVISOR Successful candidate should have a min. of 5 yrs. exp. at a traditional agency. Ideal position for an outstan- ding communicator w/the ability to build and nurture productive busi- Y111-100! nessrelationships.Provenpres- Yahoo/ is the leading Internet media company, producing one of the world's most recognized and trusted entationskillsand teambuilding work style are required. QSR/Fast guides to the Internet. We are looking for a few good folks: self starters, leaders, and evangelists. People food exp. a must. with an infectious enthusiasm about the Internet, a sense of humor, and who want to help create our future. ACCOUNT COORDINATOR Join our dynamic team responsible for marketing the hottest Internet media properties. Development opportunity for entry ADVERTISING SALES MANAGERS levelAccount Management.Ideal position for a recent college grad. (Positions available in Chicago, Los Angeles, New York, and the San Francisco Area) that is detail -oriented,organized You will manage business development, evangelize interactive advertising and promotions to major advertisers, roll -out and one that possesses strong in- terpersonal communication skills. new Yahoo! properties and be an expert resource for agencies and reps in your area. These positions require a successful Pleasefaxormailresume with track record in media, publishing or advertising sales, established local media contacts, a working knowledge of in- salary history to: teractive services, excellent presentation and communication skills, and a tireless sense of urgency. We are looking for Bezel! Worldwide Attn: Jim Bogard bright, energetic, professional, self-starters that can represent the popular Yahoo! Internet properties and apply creative 535 S. Anton Blvd., Suite #700 thinking to exceed our aggressive sales goals. BS degree or equivalent degree preferred. Costa Mesa, CA 92626 SENIOR MARKETING MANAGERS - (SANTA CLARA, CA) Fax # 714-708-9299 EOEIMIMIF/D/V Working with the Yahoo! producer team, creative services, research, public relations and advertising agency, you will be No phone calls, please. responsible for developing marketing plans for product launches. Requires a BS or equivalent degree and 5+ years of marketing experience in driving marketing programs and identifying marketing opportunities and solid understanding of the Internet. Ideal industry backgrounds include packaged goods, media and technology. Classic brand or product man- Wanted: agement experience is desired. One Very Long PUBLIC RELATIONS - (SANTA CLARA, CA) MarketingArm Working with the PR agency, you will develop corporate communication plans, produce executive presentations and serve as the primary media contact for analysts. This senior level position requires a BS or equivalent degree, and 8+ years of Studio Seireeni is a design firm corporate communications experience including executive communications management, investor relations and media re- specializing in brand development. We provide naming, trademark lations. Requires a solid understanding of the Internet and PR experience in the packaged goods, media or technology in- design,packaging, websites and dustries. trade introduction campaigns to companies interested in launching So, if you Yahoo!, send your resume via email to [email protected] or by fax or mail to (408) 731-3301; 3400 Cen- or re -positioning their products tral Expressway, Suite 201, Santa Clara, CA 95051. We offer an exciting, flexible work environment with great benefits and services. and an attractive compensation package that includes stock options. EOE We're looking for a plugged -in marketing specialist to collaborate in our New York expansion. You STRATEGIC will provide the client network, BROADCAST BUSINESS perform marketing functions and PRODUCT DEVELOPMENT shareinaccount management. Nationally renowned new product Studio Seireeni will provide four- TALENT MANAGER development andqualitative re- teen years of brand development searchfirmseeksanextremely experience along with design and smart/creativestrategicmarketing thinker interested in a career as a production capability. focus group moderator. Must have Foote, Cone & Belding's excellentthinking,writing, pres- entation, and interpersonal skills as Studio Seireeni well as the ability to deal effectively/ Brand Development Services San Francisco office efficiently with creative and strategic marketing issues. Must be a highly www.studioseireeni.com motivatedself-starterwith a mini- Fax letters of intent and resumes to has an immediate opportunity mum of ten years in a corporate or 213-937-8981 or E -Mail: agency environment. Must bein- [email protected]. ternet savvy. Excellent salary, bene- for a Broadcast Business Talent Manager. fits, profit sharing, and bonus. Send or fax resume to: Nicole Russitano FILM &TV JOBS For consideration, The Greenfield Consulting Group Entry level to senior level professional 274 Riverside Avenue jobs in entertainment nationwide please fax your resume and salary history to Westport, CT 06880 (cable & TV networks, film/TV studios, 203-221-0791 TV stations, etc.). 2x/mo. For Info., En- (415) 677-3456. (No calls please.) tertainment EmploymentJournal: (800) 335-4335 (818) 901-6330

* * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * CLASSIFIED ADVERTISING/November 25, 1996 Page C10

HELP WANTED

DIRECT RESPONSE AGENCY PROFESSIONALS Chinnici Direct is a young, dynamic direct response agency growing rapidly. We are looking for seasoned DR agency pros for our account and creative You'll teams to work with a great client --a major financial services company. If you have strong strategic experience with financial accounts...and if you want to play a visible role in a great agency's growth, tell us about yourself! (DR agency experience required for senior positions.) Need: MANAGEMENT SUPERVISOR Lead our major financial account! The focus is on strategic development and planning. 10+ years DR financial experience required. To Be ACCOUNT SUPERVISORS 7+ years agency experience in financial category. ACCOUNT EXECUTIVES An 3+ years agency experience preferred. SENIOR ART DIRECTORS & WRITERS 5+ years DR agency experience on financial or similar accounts. Lots ofclient Expert Juggler. contact. Supervisory responsibilities, too.

JUNIOR ART DIRECTORS & WRITERS At GTE, we set high standards for advanced telecommunications We offer great benefits and Flatiron location. Send your resume in confidence and information systems. And we set them for our people, along with a letter stating desired position and salary to: Personnel, Chinnlci too...including those in Marketing Communications. Direct, 49 W. 27th St., 5th Floor, New York, NY 10001. Or fax to: (212) You have to know how to write precisely and creatively without 685-0592 being dull or cute. You have to be able to juggle up to 20 jobs at once - many with seemingly impossible deadlines - without get- CHINNICIDIRECT ting frazzled. And you have to know how to keep a wide variety of DiraiMarketing&SirmegicCommuriications internal clients happy and coming back for more. Right now we need the following professional for our Needham, MA, location: Advertising/Graphics Manager Trade Show Support:You'll write and supervise the produc- SALES AND MARKETING tion of hundreds of graphics for a demanding schedule of national and international trade shows. Working with our in- Are You Right For Us? house design and production group, you'll do it all - from field- ing requests to meeting shipping dates for all parts of the PostFax Inc., for over three decades an innovative manufacturer of world. A critical eye and near -flawless proofreading skills are office stationery products, is searching for the right individual to essential. lead the aggressive growth and development of its sales and Literature: You'll producea variety of brochures, data sheets marketing initiatives. and information kits for a host of GTE business and consumer products. As a key member of its entrepreneurial, results -driven senior Print Advertising:You'll write and coordinate production and management team, you will have primary responsibility for the placement of print ads - from black -and -white small -space ads to 4 -color periodical pages - for a host of national and vertical direction of the business, development of strategies and the enthusiast magazines. preparation and execution of business plans. Client Interface: You'll provideproduct managers from many GTE product categories with your expertise in media selection You are a tireless, ambitious and take charge professional with and placement and help them choose the most effective exceptional communications skills. You are as comfortable means to convey their message. developing strategies and writing business plans as calling on key Add to this tracking media schedules and invoices, maintaining accounts. updated media kit files and being our resident advertising guru, and it's easy to understand why being a good juggler is a prereq- uisite for the successful candidate. And one other thing - the You have 10+ years of successful sales and marketing management rewards can be as great as the demands. experience, extensive knowledge of the retail industry and a desire We offer attractive salaries and benefits. Please send or fax you' to be part of a rapidly expanding, progressive organization. resume, indicating position of interest to: GTE, ATTN: Mary Lou Regan, 77 "A" Street, Needham, MA 02194-2892; FAX: (617) If you are right for us, send letter and resume to: 455-4858. No Phone Calls, Please. An equal opportunity employer. PostFax Inc., Attn: Search Committee 850 Boylston Street, Suite 112, Chestnut Hill, MA 02167 Looking Good by Design"

For Classified Advertising Rates Call M. Morris at 212-536-6493 Looking for the perfect job? or 1-800-7-ADWEEK ADWEEK CLASSIFIED Page C11 CLASSIFIED ADVERTISING/November 25, 1996

HELP WANTED

Director, Graphic Design & Production West Marine is the nation's largest specialty retailer of boating supplies & ac- You can put the ME in media. cessories. Located near beautiful Santa Cruz, CA, West Marine operates over 150 stores nationwide, along with catalog & wholesales supply divisions. There may be no I inteam, but we need individuals. Tall ones, short ones,

Rapid & sustained growth has provided an excellent opportunity for a motivated with or without tasty sprinkles. But most importantly, individuals who can professional who can help us enhance our brand image as we create & flawless- ly produce print media advertising, catalogs, flyers, direct mail, in-store signage, function asmedia supervisorsandmedia planners to help out with internet sites & more.

The qualified candidate will possess: everything from Nike to Microsoft to hanging dry -wall. Supervisors must 10+ yrs ofexp as agraphic designer in large or fast growing companies in-depth exp creating direct response advertising have 4-6 years experience and planners need 2-4 years. So fax your skills for managing a complex production process, including multiple versions of catalog/mailings resume and a brief -10 word- manifesto outlining how television can be the skill to lead & motivate a large design & production staff proficiency in a fast -paced Mac environment used as a tool of mass manipulation but in a good way to: strong verbal & written communication skills

West Marine offers an excellent compensation & benefits package in a healthy, Romney Wyatt, Wieden & Kennedy at 503-228-8741 smoke & drug -free work place. Mail, fax or email resume w/salary history to: WEST MARINE, Ad #RC750AW, 500 Westridge Dr, Watsonville, CA 95076 Fax (408) 763-4969. wnihrglx.netcorn.corn. EOE Art Director '.. West Marine Large Out -of -Home Media Company We make boating more fun!" seeks an "idea person" who is Mac -savvy. Agency background a plus. Must be a team player and be able / willing to work under pressure. VICE PRESIDENT, NEW MEDIA MEDIAMARK RESEARCH INC. Mediamark Research Inc. is looking for a person who knows New Media, Send resume & salary history to: Human Resources understands the media buying/selling process and can link MRI's leading edge research capabilities with user needs. TDI,275 Madison Ave., New York, NY 10016 Responsibilities include developing new services as well as opening new NO !-AXES! NO TELEPHONECALLS! marketsfor current services. Qualifications include 7+ years industry experience and Internet profi- ciency. Management experience and knowledge of MR1services helpful. Please send or fax cover letter, resume to SPOT TELEVISION BUYER Renata Ranges We are a fast growing international media trading company Mediamark Research Inc. located in Rockland County. Seeking individuals with strong TV 708 Third Avenue, 8 Fl., New York, N.Y. 10017 negotiatingskills,detailoriented,aggressiveandhighly Fax: (212) 682-6284 motivated. Enormous growth potential in a fast paced environ- ment. Trade experience preferred but not necessary. Salary com- mensurate with experience. Please fax resume to: CAREER OPPORTUNITY ADWEEK ONLINE: Lissette Vilato IN PRODUCTION Current Adweek (6 regions), (914) 735-0505 You should havesuccessfully managed afullservice magazine Brandweek, Mediaweek by production department. You have a Monday 9 a.m. solid knowledge of publication pre - Help Wanted ads - all regions press and printing as well as budget- Fully searchable Archive back ing, estimating, scheduling and staff management.Qualifiedcandidate to 1992, Accounts in Review, THREE AUDIENCES thrives in a fast -paced growth com- Adweek's Client / Brand pany with multiple products and is Directory, and much more current on new technologies. Mini- Daily World news updates FOR THE PRICE mum three years magazine pub- lishing experience a must. Send or One hour free online time fax resumes to: Jill Davis, Boston OF ONE Magazine, 300Massachusetts Visit our Website at http://vnvvi.adweek.com Avenue, Boston, MA 02115 Fax: Call 800-641-2030 or 212-536-5319 For one low price, your Classified ad appears in three different 617- 262-5670. Fax: 212-536-5310 or magazines: ADWEEK Classified, BRANDWEEK Classified and e-mail: [email protected] MEDIAWEEK Classified. First with news that lasts. Catch a Creative Genius THREE FOR ONE ... , nota bad idea. 1515 Broadway, NY, NY 10036 ADWEEK Call M. Morris 1-800-7-ADWEEK CLASSIFIED or just Fax it to: (212) 536-5315 CALL 1-800-7-ADWEEK

USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE MEDIAWEEK November 25, 1996 http://www.mediaweek.com PAGE 25

CALENDAR

The 5th annual Interna-tion- Media Notes al Children's Television Fes- tival is running through Dec. NEWS OF THE MARKET 15 at the Museum of Televi- sion & Radio in New York. Contact: 212-621-6600. Argyle Socks DISCUS Decision 2000. The 2,000 members of employ a number of different San Antonio-based eight -station Motion Picture Screen Cartoon- online distribution channels to The 2nd annual Worldwide group Argyle Television has tak- ists Local 839 will now vote on deliver the daily column to com- Television Summit Confer- en a strong stand following the the contract, which was accepted puter users. The distribution ence, with featured speaker Distilled Spirits Council's deci- by the union's negotiators last partners include Netscape In -box David Stern, commissioner sion to end its voluntary ban on week. The tentative pact pro- Direct, the PointCast Network, of the NBA, will be held Nov. broadcast advertising. In a state- vides increases in scale wages- the @Home Network, 25 at the New York Hilton ment issued last week, Argyle three separate 3 percent increas- GeoWorks and others. Hotel.Contact:212-489- president Blake Byrne said: "We es over four years-and health 6969. do not wish to be a party to possi- and pension benefits. It also New Line's New Signs bly persuading underage people tries to spell out the relationship New Line Television has been The 4th annual Fall Internet to use hard liquor." Argyle has between the union and comput- on a talent -signing spree of late, World conference and exhi- prohibited any of its stations er animation artists. most recently making a script bition will be held Dec. 9-13 from accepting liquor ads. deal with the writing team of at the Jacob Javits Conven- Wired News to Desktop David Weisberg and Douglas tion Center, New York. Con- 'Breakfast' Without Hibberd The Hot Wired Network last Cook (The Rock). The two will tact: 1-800-MECKLER. After just four months and lack- week launched a new product, develop dramatic series for net- luster ratings, Fox After Break- "Wired News," which will work TV. New Line currently California Cable Television fast has broken up the host team Association presents The of Tom Bergeron and Laurie Western Show, Dec. 11-13 Hibberd, who were so successful at the Anaheim Convention on the show's two-year cable Center, Anaheim, Calif. Con- run. Hibberd left the show as of tact: 510-428-2225. Nov. 15, declining the produc- ers' offer of a rotating guest - The National Association of host position. For now, the show Television Programming has rotating cohosts, starting Executives will hold its 34th last week with Gladys Knight. annual program conference This week Florence Henderson and exhibition Jan. 13-16 at has the gig. the Ernest Morial Conven- tion Center in New Orleans. HBO Leads Cable ACE Winners Contact: 310-453-4440. Theusual suspects were the big winners of the 1996 Cable ACE The 19th annual Interna- Awards (the cable industry's tional Sport Summit will be Emmys), held Nov. 16 in Los Moviegoers will see Cartoon Network fare such as held Jan. 15-16 at the Mar- Angeles and carried onTNT. Swamp and Ted via a new MaTOONays program riott Marquis in New York. HBOled the cable networks David Downs, vp program- with 28 wins, including several ming, ABC Sports, will be for The Lany Sanders Show and Movie Houses 'Toon In among the featured speak- its original movie Truman. The Cartoon Network plans a brand -strengthening move ers. Contact: 301-986-7800. ESPN and A&E each picked up through a partnership with General Cinema Theaters and six awards and Lifetime hauled Kraft Foods that will bring Saturday -morning 'toons and The Cabletelevision Adver- in five. The nascent Indepen- kid -friendly films to 50 movie houses. The program, tising Bureau's 10th annual dent Film Channel also won its dubbed MaTOONays, kicks off Jan. 11 with 20 minutes of Sales Management School, first award. new World Premiere Toons followed by a feature film. focusing on building win- Among the family fare planned for the events are Univer- ning sales teams, will be Pact Drawn for Cartoonists sal's Babe and MGM's All Dogs Go To Heaven 2. Kraft, held Jan. 16-18 at the Del After a short stint without a which has such brands as Kool-Aid and Jell-O, will show Lago ConferenceCenter contract, Hollywood's unionized 30 -second promotional spots on screen before the enter- in Houston. Contact: 212- cartoonists and producers have tainment and may hand out product samples. Response to 508-1235. reached a tentative pact that will test -marketing earlier this year spurred the '97 plans. be effective throughthe year PAGE 26 http://www.mediaweek.com November 25, 1996 MEDIAWEEK Media Notes CONTINUED

has pilots in development based including Fox's Kids Network, Saturday morning to Friday Michael Espinoza, who left the on the feature films The Player sports and Saturday prime -time afternoon for a new block post after the Nov. 5 election to and Mortal Kombat. The studio and late -night. WYDC will add called Freakout Fridays. Freaka- join KFSN, the ABC affiliate in also recently signed writer Ed Fox's Sunday prime -time sched- zoid leads the hour block, which Fresno, Calif., will be replaced Redlich (The Practice), produc- ule in January and will carry the will consist of a rotating half- by Paul Brandt, formerly of er Jacob Epstein (Sliders, Hill complete Fox lineup in pattern hour show and an episode of NBC affiliate KHNL-TV in Street Blues) and Emmy-win- in January 1998, when its UPN Freakazoid. Honolulu. Wright's successor on ning producer Richard Kramer contract expires. the morning and noon news- (thirtysomething) to develop dra- Staff Shuffle at KXLY, Spokane casts is expected to be an- matic series. New Line has Pet 'Duck' Debuts on WB Mark Wright, early and noon nounced when Brandt takes pilots in the works for ABC, The Daffy Duck Show launched news anchor at the Spokane, over in December. CBS, Fox and The WB. last weekend (Nov. 23) as the Wash., ABC affiliate KXLY- lead-off show in the Kids WB TV, has been promoted to coan- Nat'l Wildlife Airs Pair Fox Gains NY Affiliate lineup. The show, a pet project chor for the station's main ear- National Wildlife Productions Elmira, N.Y., station WYDC has of WB chief Jamie Kellner, will ly- and late -evening newscasts. plans an all-out cable assault, begun its affiliation switch from be paired with Steven Spielberg Wright replaces anchor Barry with two of its projects airing on UPN to Fox. Standfast Broad- Presents Animaniacs in the 8-9 Judge, who is leaving the sta- the same night, Dec. 1. Wildlife casting-owned WYDC will take a.m. block. To make room for tion. KXLY also has named a Encounters in Alaska, hosted by a smattering of Fox offerings, Daffy, Freakazoid moves from new executive news director. Ali MacGraw, debuts on The

Think Visual

NEW YORK - LONDON - DUBLIN - 60 MARKETS THROUGHOUT THE U.S. AND U.K. MEDIAWEEK November 25, 1996 http://www.mediaweek.com PAGE 27

`Garden' Gets Gregory

Meigher Communications' Travel Channel at 8 p.m. The for a Thanksgiving All -Star Car- Garden Design has a new program highlights ways to expe- toon Comedy Special. Four ani- publisher, Rob Gregory, for- rience native wildlife without mated series will run back-to- Gregory has left merly of Gourmet. Gregory having a negative impact on the back from 9 to 11 a.m., with Gourmet for the top had been ad director and environment. Then at 9 p.m., The interstitial segments giving a uni- post at Garden Design second in command at the Last Great American Gold Heist, fied theme to the morning. Stars Conde Nast epicurean title hosted by actor/director Mario from The WB's prime -time for three years. Gregory, who has also been ad director for Van Peebles, premieres on TBS. shows will be featured in the Scientific American, replaces Susan Rerat, who is moving The show documents the impact interstitials talking about how to to Europe. Meigher publishing director Joe Armstrong has of mining in remote areas of the make the most of the holiday. also named Cara David ad director ofSaveur;David had American West. National Mattel will sponsor the special been publisher of Cahners' Modern Bride. Wildlife Productions is the pro- programming block, which duction arm of the nonprofit includes Animaniacs, Wayne - conservation group National head, Road Rovers and Superman. series, has signed an exclusive 20th Century With Bill Moyers, Wildlife Federation. production and programming will develop and produce non- All American Signs Grinker alliance with Charles Grinker fiction programming for the Mattel at WB's Holiday Table All American Television, the Productions. Grinker, who cre- broadcast networks, cable and Kids WB and leading toy manu- Los Angeles-based syndicator ated and produced such PBS syndication, to be distributed facturer Mattel are teaming up of Baywatch and other weekly series as A Walk Through the worldwide by All American.

TDI Welcome to Primetime. PRIMETIME MEDIA 1 -8 0 0 -WAN T- TDI AN INFINITY BROADCASTING COMPANY -,11.1.1111.111.1.1..

PAGE 28 http://www.mediaweek.com November 25, 1996 MEDIAWEEK

BIG DEAL

CHEVROLET Real Money Agency: Campbell -Ewald, Warren, Mich. ADVERTISING ACTIVITY IN THE MEDIA MARKETPLACE Begins: December Budget: Undisclosed Media: TV, print BLOCKBUSTER ENTERTAINMENT Additionally, Petco becomes the first pet Agency: Bernstein -ReinAdvertising, retailer to team with Visa on a credit card. General Motors' Chevrolet divi- Kansas City, Mo. A Petco-Visa card, issued by MBNA, will sion next month will reintro- Begins: Nov. 25 be available next month, said Brian K. duce the Malibu to its lineup Budget: Undisclosed Devine, chairman, ceo and president of the after a 14 -year absence through TV Media: TV,print,radio, newspaper inserts San Diego-based chain. Card benefits will and print ads. Chevy executives would Blockbuster Entertainment's holiday cam- include a year-end rebate on 3 percent of not discuss the launch budget, but paign from Bernstein -Rein Advertising Petco purchases and 1 percent of what insiders suggest it could be comparable breaks today. Additionally, a new brand cardholders charge elsewhere. In-store reg- to the $93 million the automaker spent campaign from Bernstein, replacing "Make istration, signage and a direct mail drop to last year-according to Competitive It a Blockbuster Night," is expected to break 675,000 Petco Pet Club members will sup- Media Reporting-in introducing the in January. The 1997 branding assignment port the card. redesigned Lumina sedan. follows a competition with Blockbuster's Petco, which opened two stores in New other national agency, Young & Rubicam in York City last week, will soon add a half - New York. Details of the brand cam- dozen in Midwest and Rocky Mountain paign were not disclosed. states with the acquisition of Pet Food The holiday campaign airs through Warehouse of Minneapolis and Denver - Dec. 24. Themed "We Can Help," it based Pet USA later this year, bringing the includes network and spot TV, radio number of stores to 325 in 21 states. As Pet - and print. TV spots show Blockbuster co hits 30 states in the next two years, it will store employees helping customers pick consider a national marketing initiative, out holiday gifts, set to the 1980s tune Devine said. Media spending will double "I Can Help" by Billy Swann. next year, he added.-Bernhard Warner Fort Lauderdale, Fla.-based Blockbuster plans additional market- CLOS DU BOIS WINE ing to support the campaign, including Agency: Zuckerman Fernandes point -of -purchase merchandising pro- MacDaniels Sproul, San Francisco The Chevy Malibu makes an moting such videos as Toy Story and Begins: Now estimated $90 million comeback Independence Day. Two eight -page free- Budget: $4-5 million standing inserts for video and music prod- Media: Outdoor, radio The new Malibu sedan, which ucts will be distributed through newspapers A French accent is used for humorous replaces the Corsica in the Chevrolet on Thanksgiving and are expected to reach effect in the San Francisco agency's first portfolio, is just now arriving at dealers 55 million people. Wine Alliancecampaign. The agency won and already has been named Car of the Spending for this year's campaign was the estimated $4-5 million account after a Year by Peterson Publishing's Motor not disclosed. Blockbuster spent $27.2 mil- review in September. The first ads are Trend magazine. Print ads in national lion during the 4th quarter of 1995, accord- designed to build the brand of the Wine newspapers will tout that award, said ing to Competitive Media Reporting. Alliance's Sonoma County winery Clos Du Jeff Hurlbert, the division's category -Ellen Rooney Martin Bois, in Geyserville, Calif. director of car brands. TV support is Priced at $7-12 per bottle, Clos Du Bois not expected until after the New Year, PETCO is popular among knowledgeable wine when inventories will be higher. Agency: Cohen/Johnson, Los Angeles drinkers, "but [most] general wine con- The theme of the Malibu campaign Begins: Late November sumers don't know how to pronounce the is "The car you knew America could Budget: $10 million French name, so they don't buy it," said Ira build," which is intended to emphasize Media: Spot TV, direct mail, newspaper Zuckerman, agency chief executive officer. the car's ability to compete with imports inserts "Our goal is to make them more comfort- in its midsize segment, Hurlbert said. As the $15 billion specialty pet retail mar- able with the brand." Research showed that consumers ket shakes out to two dominant players, The campaign consists of three outdoor want features, but not at too high a No. 2 Petco (Phoenix -based PetsMart is ads breaking this week and four radio spots price, Hurlbert said. As a result, adver- No. 1) is gunning for a wider retail pres- that started airing earlier this month in the tising will position the Malibu, with a ence, opening some 50 new stores in 1997 Miami and San Francisco markets. The $15,995 base price, as a smart buy. supported by $10 million in spot TV, direct outdoor work is appearing in the San Fran- -Tanya Gazdik mail and newspaper inserts in the compa- cisco Bay Area until the end of the year. ny's expansion markets. The tagline in the radio and outdoor ads: MEDIAWEEK November 25, 1996 http://www.mediaweek.com PAGE 29

CMR TOP 50

A Weekly Ranking of the Top 50 Brands' Advertising in Network Prime Time

Week of Nov. 4-10, 1996 Prime -Time Ad Activity Rank Brand Class Spots Index

1 BURGER KING V234 2,284 "From Sonoma County. Not France." 2 MCDONALD'S RESTAURANT V234 979 The radio ads use a narrator with a 3 DODGE TRUCKS (DAKOTA) T117 678 French accent who dismisses his French 4 PONTIAC AUTOS (GRAND AM) T111 552 connection. In one ad he says, "I have a 5 SATURN CORP. T111 477 French name-but so what? I am a normal 6 SPRINT LONG DISTANCE (RES.) B142 452 American person, just like you." He then 7 ACE HARDWARE STORES V345 427 explains the pronunciation of the brand EVEREADY ENERGIZER BATTERIES H220 427 name and tells about the winery's awards. 9 LITTLE CAESAR'S V234 402 -Joan Voight 10 1 -800 -COLLECT B142 376 LINCOLN AUTOS (TOWN CAR) T111 376 ALBERTO-CULVER SEARS DEPT. (MULTI-PDTS.) V321 376 Agency:To be determined 13 DURACELL ALKALINE BATTERIES H220 351 Begins:April HBO HOME BOX OFFICE V423 351 Budget:$10 million TARGET DISCOUNT STORES V324 351 Media:TV 16 BUENA VISTA (RANSOM) V233 326 Alberto-Culver will pump $17 million in RED LOBSTER RESTAURANT V234 326 total marketing support next year to TYLENOL EXTRA -STRENGTH GLTB. D211 326 Cortexx with Gelatin, an ambitious line 19 DISCOVER CARD B150 301 extension for perhaps the company's most JC PENNEY DEPT. V321 301 obscure haircare brand. MERRILL LYNCH STOCKBROKERS V213 301 Cortexx ships to mass retail channels SEARS DEPT. (BUS. TECHNOLOGY) V321 301 Jan. 13, with advertising breaking in April. U.S. ARMY 8160 301 Of the total budget, $10 million will be ear- 24 OLIVE GARDEN RESTAURANT V234 276 marked for a TV campaign that runs inter- WARNER BROS. (SPACE JAM) V233 276 mittently through October 1997. The com- 26 MAYBELLINE GREAT FINISH NAIL POL. D115 251 pany will drop three FSIs, in May, July and POP SECRET(JUMBO POP POPCORN)F212 251 November. 28 CANON (COPIERS) B313 226 An agency assignment hasn't been EXCEDRIN (EXTRA -STRENGTH TAB.) D211 226 made, although Lois, Chicago, the shop that HEALTHY CHOICE (PASTA SAUCES) F117 226 handles Culver's other brands, is vying for JERZEES SPORTSWEAR A117 226 the account along with a pair of other NINTENDO N64 (GAME SYSTEM) G450 226 unidentified agencies. The company has STARBURST FRUIT TWIST F211 226 invested no advertising into the Cortexx TOY STORY (VIDEO) H330 226 brand this year, according to Competitive TRISTAR (MIRROR HAS TWO FACES) V233 226 Media Reporting. TYLENOL CHILDREN'S (LIQUID) D211 226 The new line features a shampoo and WAL-MART (MASTERCARD) B150 226 conditioner for normal hair and a matching 38 AT&T LONG DISTANCE (RESIDENTIAL) 8142 201 set for those with dry, color treated or BURLINGTON COAT FACTORY V311 201 permed hair. It claims to reduce hair loss CALVIN KLEIN CK BE (FRAGRANCE) D113 201 from breakage and splitting by 60 percent. GENERAL FOODS INT'L. (COFFEE) F171 201 Culver will use that therapeutic edge to put HONDA AUTOS (ACCORD) T112 201 Cortexx with Gelatin up against some of JELL-O (INSTANT PUDDING) F115 201 the best-known brands in the "repair" LEXUS AUTOS (ES) T112 201 shampoo niche, including Infusium, Aussie L'OREAL PREFERENCE D141 201 and Neutrogena. It will also hype the prod- MAXWELL HOUSE ITLN. EX RS F171 201 uct's gelatin ingredient, which it calls METROPOLITAN LIFE INS. 8220 201 "unique in haircare." NEW LINE (SET IT OFF) V233 201 Through August of this year, advertising NISSAN MOTOR CORP. T112 201 spending by competitors went like this: J&J PLAYSTATION G450 201 spent $12 million on Neutrogena, per Com- petitive Media Reporting; Clairol spent Ranked in order of total spots. Includes ABC, CBS, NBC, FOX, UPN and WB. Regional feeds are counted as whole spots. $7.3 million on Infusium; and Redmond Spots indexed to average spots for all brands advertising in prime time, i.e., if McDonald's Index=1308, McDonald's ran doled out $2.9 million on Aussie. 1208 percent more spots than the average. Source: Competitive Media Reporting PAGE 30 http://www.mediaweek.com November 25, 1996 MEDIAWEEK Media Person BY LEWIS GROSSBERGER

whether they would have enough gallows, stocks and ducking stools for the coming holiday sea- White Man's Birdin' son, Governor Clinton only talked about his visionary scheme to build a bridge to the 18th century. Eventually, the Pilgrims decided he YOU CAN RUN, YOU CAN SCREAM, YOU CAN SQUEEZE would better serve them in Washington as Pres- off a warning burst from your automatic weapon, but ident, especially since there would be no Wash- ington or President for another 160 years. to no avail. When the fourth week of November rolls around, it's time The Pilgrims' biggest problem, however, was for Media Person's retelling of the beloved Holiday Classic, and no food, especially after they polished off their last helping of shoeleather a la molasses. Swallow- force in the universe can stop it. Stand back, everyone, because once ing his pride, even though it carried no nutri- tional value, Governor Clinton appealed for aid again, here comes the guaranteed 87 percent historically accurate and to Chief Massasoit, the great sachem of the family values-oriented story of the First Thanksgiving, In the yearWampanoags. But Chief Massasoit turned Clinton down, finding him unacceptable on the 1620, as you would know if you watched Jeopardy! more often, the Pil- character issue. In desperation, the governor appealed to Chief Wampanoag, the great mas- grims sailed on the Mayflower, bumped into Plymouth Rock and sasoit of the Sachems. began the daunting task of learning to spell Amsterdam came NAPD Blue Law, a racy Wampanoag immediately went on CNN Massachusetts. show about a squad of stern Dutch uncles who (the Corn Niblet Network) where he ordered Food was scarce and the winter cruel but rode around town giving no-nonsense lectures his tribesmen to teach the struggling (original- the stalwart Pilgrims quickly adapted to local to brazen hussies showing too much ankle. ly an Indian word meaning "dense") Pilgrims customs such as catching fatal diseases and On the Florida-based SIN (Spanish Inqui- the ancient lore of the woods. The Indians wearing expensive furs, first making sure the sition Network) the eternally youthful Ponce de imparted such indispensable survival tricks as original owner was no longer inside. It seems Leon, host of the daily talk show Ponce, got in burying fish in the furrows for fertilizer and their governor, William Bradford Clinton (whotrouble when one of his guests, an Indian, keeping an eye on the Weather Channel for seemed suspiciously merry for a Pilgrim) had insulted another guest, a conquistador, and the clues on when to come in out of the rain. neglected to tell his people to sow their seeds conquistador wiped out the Indian's entire tribe Using their new knowledge, the Pilgrims as he was too busy run- eagerlygottowork. ning for reelection and After toiling and sweat- sowing his own seeds,The Indians imparted such indispensable survival tricks as watching inginthe woods for though not, unfortunate- nearly a half hour, they ly, in the fields. the Weather Channel for clues on when to come in out of the rain. needed arestand But despite the fact declaredathree-day that most of the Pilgrims dropped dead that plus the studio audience while Ponce was still feast of Thanksgiving. The Indians brought

first harsh winter, even the deceased ones felt in the opening credits. venison, duck, trout, sweet potatoes and buffa- they were better off than they'd been back in From the little-known Northwest territory lo hump on rye. The Pilgrims brought a turkey, England with its blasphemous tabloids and its came tales of a wondrous tinkerer named Gates which the Indians dumped under the table one sensationalistic TV channel, which con- and his amazing invention, Windows I. It was when their hosts weren't looking as they con- stantly broadcast tips on how to catch and said that with his magical new hardware, you sidered it dried -out crud. torture Pilgrims. could actually stand inside your home and see After the feasting came the entertainment, The New World was a far better place for it what was going on outside. featuring Chief Michael of the Jackson Tribe, had not only cable but also church multiplexes, There was also The Hex Files on the hereti- a weird holy man who sang like a bird, danced offering a variety of sermons from six differ- cal Foxtail Network, a marvelous entertain- like a bear and looked like a girl. ent pulpits, plus all the popcorn you could eat. ment featuring a pair of sexy young investiga- It all went down in history as the First Also, the Pilgrims realized they could stay tors who ride from town to town, checkingThanksgiving, the beginning of a 376 -year warm by working themselves into a frothing reports of weird occurrences and hanging the tradition of magnificent gluttony whose spir- rage against all the sex, violence and commer- witches responsible for the trouble. it never dies. And that's why, even today, cials in America's young but spirited enter- But there was more to life than show busi- whenever someone crams himself so full on tainment industry. ness, as the Pilgrims quickly learned. While his Turkey Day that he has to hurl, somewhere From the naughty, bawdy colony of Newpeople worried about the practical matter ofan Indian smiles. you re walkinga

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One mistake and your media objectives can slip. Choose a winner and you're a hero. Go with the magazine that will make you a hero. The magazine that's read by hard -to -reach corporate executives who make buying Salfss111a,King decisions for their departments and companies...

S&MMPresentation Materials ....88.6 % readershipTelecommun. Equip. 67.7% is involvedComputers 80.6% in majorSoftware Packages 80.5% corporateLuggage \ Briefcases 60.5% purchasingJewelry & Watches decisions: 60.0 % Reaching the people you want to reach. Incentive Travel 75.2 % BPA Audited, 100% Paid Awards/Plaques 79.6% For more Offsite Meetings 84.4% information- Tom Larranaga Source: 1996 Subscriber Study conducted by Simmons Research (212) 592-6326 Source: Barron's Primary Reader Survey, Beta Research Corporation, 1995. C1996 Dow Jones 6. Company, Inc. All Rights Reserved.

Read by Americans who spend like institutions.

In fact,manyof themare institutions.

Barron's. How money becomes wealth-:

Forty percent of the professional or business people who read Barron's are members of top management. One in five wields the power of a CEO. So what does it take to sway these pillars of corporate America? An ad in Barron's. Every week, for 2 1/2 hours on average, our readers bury themselves in our pages. And when they emerge, they take action. Mailing in coupons (25.8%). And calling toll -free numbers (52.7%). All of which makes Barron's a great way to influence important people, especially those with last names like "Incorporated."