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Supreme Court of the State of New York Appellate Division: Second Judicial Department
Supreme Court of the State of New York Appellate Division: Second Judicial Department A GLOSSARY OF TERMS FOR FORMATTING COMPUTER-GENERATED BRIEFS, WITH EXAMPLES The rules concerning the formatting of briefs are contained in CPLR 5529 and in § 1250.8 of the Practice Rules of the Appellate Division. Those rules cover technical matters and therefore use certain technical terms which may be unfamiliar to attorneys and litigants. The following glossary is offered as an aid to the understanding of the rules. Typeface: A typeface is a complete set of characters of a particular and consistent design for the composition of text, and is also called a font. Typefaces often come in sets which usually include a bold and an italic version in addition to the basic design. Proportionally Spaced Typeface: Proportionally spaced type is designed so that the amount of horizontal space each letter occupies on a line of text is proportional to the design of each letter, the letter i, for example, being narrower than the letter w. More text of the same type size fits on a horizontal line of proportionally spaced type than a horizontal line of the same length of monospaced type. This sentence is set in Times New Roman, which is a proportionally spaced typeface. Monospaced Typeface: In a monospaced typeface, each letter occupies the same amount of space on a horizontal line of text. This sentence is set in Courier, which is a monospaced typeface. Point Size: A point is a unit of measurement used by printers equal to approximately 1/72 of an inch. -
Typography One Typeface Classification Why Classify?
Typography One typeface classification Why classify? Classification helps us describe and navigate type choices Typeface classification helps to: 1. sort type (scholars, historians, type manufacturers), 2. reference type (educators, students, designers, scholars) Approximately 250,000 digital typefaces are available today— Even with excellent search engines, a common system of description is a big help! classification systems Many systems have been proposed Francis Thibaudeau, 1921 Maximillian Vox, 1952 Vox-ATypI, 1962 Aldo Novarese, 1964 Alexander Lawson, 1966 Blackletter Venetian French Dutch-English Transitional Modern Sans Serif Square Serif Script-Cursive Decorative J. Ben Lieberman, 1967 Marcel Janco, 1978 Ellen Lupton, 2004 The classification system you will learn is a combination of Lawson’s and Lupton’s systems Black Letter Old Style serif Transitional serif Modern Style serif Script Cursive Slab Serif Geometric Sans Grotesque Sans Humanist Sans Display & Decorative basic characteristics + stress + serifs (or lack thereof) + shape stress: where the thinnest parts of a letter fall diagonal stress vertical stress no stress horizontal stress Old Style serif Transitional serif or Slab Serif or or reverse stress (Centaur) Modern Style serif Sans Serif Display & Decorative (Baskerville) (Helvetica) (Edmunds) serif types bracketed serifs unbracketed serifs slab serifs no serif Old Style Serif and Modern Style Serif Slab Serif or Square Serif Sans Serif Transitional Serif (Bodoni) or Egyptian (Helvetica) (Baskerville) (Rockwell/Clarendon) shape Geometric Sans Serif Grotesk Sans Serif Humanist Sans Serif (Futura) (Helvetica) (Gill Sans) Geometric sans are based on basic Grotesk sans look precisely drawn. Humanist sans are based on shapes like circles, triangles, and They have have uniform, human writing. -
Choosing Fonts – Quick Tips
Choosing Fonts – Quick Tips 1. Choose complementary fonts – choose a font that matches the mood of your design. For business cards, it is probably best to choose a classic font. *Note: These fonts are not available in Canva, but are in the Microsoft Office Suite. For some good Canva options, go to this link – https://www.canva.com/learn/canva-for-work-brand-fonts/ Examples: Serif Fonts: Sans Serif Fonts: Times New Roman Helvetica Cambria Arial Georgia Verdana Courier New Calibri Century Schoolbook 2. Establish a visual hierarchy – Use fonts to separate different types of information and guide the reader - Use different fonts, sizes, weights (boldness), and even color - Example: Heading (Helvetica, SZ 22, Bold) Sub-heading (Helvetica, SZ 16, Italics) Body Text (Garamond, SZ 12, Regular) Captions (Garamond, SZ 10, Regular 3. Mix Serifs and Sans Serifs – This is one of the best ways to add visual interest to type. See in the above example how I combined Helvetica, a sans serif font, with Garamond, a serif font. 4. Create Contrast, Not Conflict: Fonts that are too dissimilar may not pair well together. Contrast is good, but fonts need a connecting element. Conflict Contrast 5. Use Fonts from the Same Family: These fonts were created to work together. For example, the fonts in the Arial or Courier families. 6. Limit Your Number of Fonts: No more than 2 or 3 is a good rule – for business cards, choose 2. 7. Trust Your Eye: These are not concrete rules – you will know if a design element works or not! . -
Vision Performance Institute
Vision Performance Institute Technical Report Individual character legibility James E. Sheedy, OD, PhD Yu-Chi Tai, PhD John Hayes, PhD The purpose of this study was to investigate the factors that influence the legibility of individual characters. Previous work in our lab [2], including the first study in this sequence, has studied the relative legibility of fonts with different anti- aliasing techniques or other presentation medias, such as paper. These studies have tested the relative legibility of a set of characters configured with the tested conditions. However the relative legibility of individual characters within the character set has not been studied. While many factors seem to affect the legibility of a character (e.g., character typeface, character size, image contrast, character rendering, the type of presentation media, the amount of text presented, viewing distance, etc.), it is not clear what makes a character more legible when presenting in one way than in another. In addition, the importance of those different factors to the legibility of one character may not be held when the same set of factors was presented in another character. Some characters may be more legible in one typeface and others more legible in another typeface. What are the character features that affect legibility? For example, some characters have wider openings (e.g., the opening of “c” in Calibri is wider than the character “c” in Helvetica); some letter g’s have double bowls while some have single (e.g., “g” in Batang vs. “g” in Verdana); some have longer ascenders or descenders (e.g., “b” in Constantia vs. -
A Collection of Mildly Interesting Facts About the Little Symbols We Communicate With
Ty p o g raph i c Factettes A collection of mildly interesting facts about the little symbols we communicate with. Helvetica The horizontal bars of a letter are almost always thinner than the vertical bars. Minion The font size is approximately the measurement from the lowest appearance of any letter to the highest. Most of the time. Seventy-two points equals one inch. Fridge256 point Cochin most of 50the point Zaphino time Letters with rounded bottoms don’t sit on the baseline, but slightly below it. Visually, they would appear too high if they rested on the same base as the squared letters. liceAdobe Caslon Bold UNITED KINGDOM UNITED STATES LOLITA LOLITA In Ancient Rome, scribes would abbreviate et (the latin word for and) into one letter. We still use that abbreviation, called the ampersand. The et is still very visible in some italic ampersands. The word ampersand comes from and-per-se-and. Strange. Adobe Garamond Regular Adobe Garamond Italic Trump Mediaval Italic Helvetica Light hat two letters ss w it cam gue e f can rom u . I Yo t h d. as n b ha e rt en ho a s ro n u e n t d it r fo w r s h a u n w ) d r e e m d a s n o r f e y t e t a e r b s , a b s u d t e d e e n m t i a ( n l d o b s o m a y r S e - d t w A i e t h h t t , h d e n a a s d r v e e p n t m a o f e e h m t e a k i i l . -
Brand Manual the NEW BRAND DESIGN GUIDELINES for “LIPSUS”, a PRODUCT by SHAHAK-TEC LTD
AppleBay Media [email protected] Uziya Street 15/10 www.applebaymedia.com Jerusalem 9314315 Company Representative +972 50 990 2285 David Metzler Brand Manual THE NEW BRAND DESIGN GUIDELINES FOR “LIPSUS”, A PRODUCT BY SHAHAK-TEC LTD. March 2019 BRAND DESIGN MANUAL V1 PREPARED FOR LIPSUS Address Phone & Fax Online Shahak-Tec Ltd. Email 1: [email protected] 1 Avshalom Road, P.O. Box 166 Phone: +972 4 624 4444 Email 2: [email protected] Zikhron Yaaqov 3095101 Israel Fax: +972 4 635 0999 Website: www.shahaktec.com Brand Identity? Have a Look when Image meets Design. Lipsus Corporate Brand Guidelines Version: v1 // 2019 Table of content Brand Design Manual SECTION 1 | INTRODUCTION .........................................................................PAGE 04 SECTION 2 | BRAND LOGO ............................................................................PAGE 06 SECTION 3 | BRAND TYPOGRAPHY ..................................................................PAGE 10 SECTION 4 | BRAND COLOR SYSTEM ...............................................................PAGE 14 These guidelines describe the visual and verbal elements that represent Lipsus´ brand identity. welcome4 // 16 1. INTRODUCTION // Introduction THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent the corporate identity of Lipsus. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who you are is essential to presenting a strong, unified image of your company. These guidelines should reflect Lipsus’ commitment to quality, consitency and style. The Lipsus brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of you is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Lipsus name and marks. DAVID METZLER AppleBay Media welcome5 // 16 The Logo • Introduction • Elements • Versions • Dimensions • Applications 6 // 16 2. -
Underscore: Musical Underlays for Audio Stories
UnderScore: Musical Underlays for Audio Stories Steve Rubin∗ Floraine Berthouzoz∗ Gautham J. Mysorey Wilmot Liy Maneesh Agrawala∗ ∗University of California, Berkeley yAdvanced Technology Labs, Adobe fsrubin,floraine,[email protected] fgmysore,[email protected] ABSTRACT volume Audio producers often use musical underlays to emphasize emphasis point key moments in spoken content and give listeners time to re- speech ...they were nice grand words to say. Presently she began again: ‘I wonder... flect on what was said. Yet, creating such underlays is time- change point consuming as producers must carefully (1) mark an emphasis point in the speech (2) select music with the appropriate style, (3) align the music with the emphasis point, and (4) adjust music dynamics to produce a harmonious composition. We present music pre-solo music solo music post-solo UnderScore, a set of semi-automated tools designed to fa- Figure 1. A musical underlay highlights an emphasis point in an audio cilitate the creation of such underlays. The producer simply story. The music track contains three segments; (1) a music pre-solo marks an emphasis point in the speech and selects a music that fades in before the emphasis point, (2) a music solo that starts at track. UnderScore automatically refines, aligns and adjusts the emphasis point and plays at full volume while the speech is paused, the speech and music to generate a high-quality underlay. Un- and (3) a music post-solo that fades down as the speech resumes. At the beginning of the solo, the music often changes in some significant way derScore allows producers to focus on the high-level design (e.g. -
Vademecum Logo+Font
Vademecum per l’uso di logotipo e font Logotipo Il logo Mosaico+ è disponibile in due versioni: logotipo completo e pittogramma con o senza payoff 1. logotipo completo (MOSAICO+) da utilizzare in ogni contesto istituzionale come: · lettere · documenti legali · firme email · presentazioni · cataloghi · progetti · listini · offerte · ... 2. pittogramma (M+) da utilizzare all’interno di: · sito e canali social di Mosaico+ in cui il profilo stesso si chiami Mosaico+ · presentazioni o strumenti che già riportino il logo completo · su immagini fotografiche e realizzazioni da ricondurre al brand · laddove lo spazio sia estremamente piccolo da rendere il logo completo illeggibile · ... 3. Il pittogramma può essere accompagnato dal payoff (Shaping mosaics) solo se leggibile. Logotipo e pittogramma sono disponibili esclusivamente in: · nero per tutte le comunicazioni istituzionali · bianco per cover o per brandizzare immagini Non si modificano il colore, le proporzioni e la direzione del logo. Nelle immagini il logo viene posizionato in basso a destra. Le immagini di collezione sono parte integrande della comunicazione del brand, pertanto non è possibile apporvi loghi diversi da quello ufficiale. Font ufficiali 4. Per tutte le comunicazioni istituzionali o commerciali: · Helvetica light 45 o Helvetica heavy 85 per i grassetti (in alternativa Helvetica regular o Helvetica bold per i grassetti) Per testi tecnici o lunghi testi contrattuali o legali · Trade gothic condensed 18 o Trade gothic condensed 20 per i grassetti. Per ogni chiarimento o specifica esigenza, vi preghiamo di contattare preventivamente l’ufficio marketing: [email protected] 1. logotipo completo lettera catalogo Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. -
Typestyle Chart.Pub
TYPESTYLE CHART This is an abbreviated list of the typestyles available from 2/90. ADA fonts are designated with either one or two asterisks. Those with two asterisks comply with ANSI A.117.1 standards for enhanced readability of tactile signage elements. Use typestyle abbreviations in parentheses when placing an order. For additional fonts not on this list, contact Customer Service at 800.777.4310. Albertus (ALC) Commercial Script Connected (CSC) Americana Bold (ABC) *Compacta Bold®2 (CBL) Anglaise Fine Point (AFP) Engineering Standard (ESC) *Antique Olive Nord (AON) *ITC Eras Medium®2 (EMC) *Avant Extra Bold (AXB) *Eurostile Bold (EBC) **Avant Garde (AGM) *Eurostile Bold Extended (EBE) *BemboTM1 (BEC) **Folio Light (FLC) Berling Italic (BIC) *Franklin Gothic (FGC) Bodoni Bold (BBC) *Franklin Gothic Extra Condensed (FGE) Breeze Script Connecting (BSC) ITC Friz Quadrata®2 (FQC) Caslon Adbold (CAC) **Frutiger 55 (F55) Caslon Bold Condensed (CBO) Full Block (FBC) Century Bold (CBC) *Futura Medium (FMC) Charter Oak (COC) ITC Garamond Bold®2 (GBC) City Medium (CME) Garth GraphicTM3 (GGC) Clarendon Medium (CMC) **Gill SansTM1 (GSC) TYPESTYLE CHART (CON’T) Goudy Bold (GBO) *Optima Semi Bold (OSB) Goudy Extra Bold (GEB) Palatino (PAC) *Helvetica Bold (HBO) Palatino Italic (PAI) *Helvetica Bold Condensed (HBC) Radiant Bold Condensed (RBC) *Helvetica Medium (HMC) Rockwell BoldTM1 (RBO) **Helvetica Regular (HRC) Rockwell MediumTM1 (RMC) Highway Gothic B (HGC) Sabon Bold (SBC) ITC Isbell Bold®2 (IBC) *Standard Extended Medium (SEM) Jenson Medium (JMC) Stencil Gothic (SGC) Kestral Connected (KCC) Times Bold (TBC) Koloss (KOC) Time New Roman (TNR) Lectura Bold (LBC) *Transport Heavy (THC) Marker (MAC) Univers 57 (UN5) Melior Semi Bold (MSB) *Univers 65 (UNC) *Monument Block (MBC) *Univers 67 (UN6) Narrow Full Block (NFB) *V.A.G. -
Style Guide: Best Practices in Formatting
Style Guide: Best Practices in Formatting According to Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes, it’s possible that 75% of your readers attempting to access your content (whether online, in print, or via email) will disregard what you’re saying based solely on the type of font you choose. That’s right—75%! That’s why it’s critically important to choose fonts that are clean and accessible and to choose a layout that is visual but not busy. Don’t try to pack too much into your layout, or else you may run the risk of your message being lost. First, let’s look at the differences between a “serif” and “sans serif” font. Serif fonts are more embellished, with small lines attached to the end of a stroke in a letter or symbol. Popular serif fonts include Times New Roman, Georgia, and Garamond. Many books, newspaper, and magazines use a serif font. In print mediums, serif fonts are often easier to read. Sans serif fonts don’t have the added embellishments. These fonts are often used in advertisements, and are generally easier to read. In print, sans serif fonts are often used as a headline, whereas serif fonts are used for the body text. Popular sans serif fonts include Helvetica, Arial, and Calibri. There are some simple best practices in formatting print, online, and email communications for your organization. These best practices will make your information easier to understand and more accessible to the average reader. When do I use a serif font like Times New Roman or Garamond? For print items, it’s suggested to utilize serif fonts for brochures, donation letters in the mail, etc. -
Wlatioia AUG 12195 7 a STUDY of the TYPOGRAPHIC
,.., WLAtiOIA Ali!Ctll. VUIAL &. MECHANICAL ctll.1111 LIBRARY AUG 12195 7 A STUDY OF THE TYPOGRAPHIC AND PRODUCTION DEVELOPMENTS .IN THE. GRAPHIC ARTS AS THEY ARE.APPLICABLE TO STUDENTS IN A BEGINNING COURSE FOR A MAGAZINE AND.NEWSPAPER CURRICULUM By JOHN BEECHER THOMAS Bachelor of Science University of Missouri Columbia, Missouri 1955 Submitted to the faculty of the Graduate School of the Oklahoma Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE May 9 1957 383191 A STUDY OF THE TYPOGRAPHIC AND PRODUCTION DEVELOPMENTS IN THE GRAPHIC ARTS AS THEY ARE APPLICABLE TO STUDENTS IN A BEGINNING COURSE FOR A MAGAZINE AND NEWSPAPER CURRICULUM Thesis Approvedg ~e~Ae.r L ' Dean of the Graduate School TABLE OF CONTENTS Chapter Page Io HISTORY OF PRINTING l Words and the Alphabet 0 0 l Paper • • • O O 0 4 Type 7 Press 10 IIo PRINTER'S SYSTEM OF MEASUREMENT 14 Point. o· 14 Agate • o. 15 Ems and Ens 15 IIIc. PRINTING TYPES • 17 Anatomy of Foundry Type • 0 17 Classification 0 17 Type Fonts 0 0 0 24 Series 0 0 24 Family 0 24 IVo COMPOSING AND TYPE MACHINES 0 0 26 Linotype and Intertype Machines 0 26 Mono type • • 27 Ludlow and All=Purpose Linotype • 28 Fotosetter • 0 28 Photon 29 Linof'ilm 0 0 30 Filmotype • 0 30 Typewriters • 31 Ar type Go O O 0 32 Vo REPRODUCTION OF ILLUSTRATIONS 33 Techniques 0 34 Color Separation 0 .. 35 Methods of' Producing Plates 0 0 0 36 Duplicate Pr~nting Plates 37 VI. -
History of Moveable Type
History of Moveable Type Johannes Gutenberg invented Moveable Type and the Printing Press in Germany in 1440. Moveable Type was first made of wood and replaced by metal. Example of moveable type being set. Fonts were Type set on a printing press. organized in wooden “job cases” by Typeface, Caps and Lower Case, and Point Size. Typography Terms Glyphs – letters (A,a,B,b,C,c) Typeface – The aesthetic design of an alphabet. Helvetica, Didot, Times New Roman Type Family – The range of variations and point size available within one Typeface. Font (Font Face) – The traditional term for the complete set of a typeface as it relates to one point size (Font Face: Helvetica, 10 pt). This would include upper and lower case glyphs, small capitals, bold and italic. After the introduction of the computer, the word Font is now used synonymously with the word Typeface, i.e. “What font are you using? Helvetica!” Weight – the weight of a typeface is determined by the thickness of the character outlines relative to their height (Hairline, Thin, Ultra-light, Extra-light, Light, Book, Regular, Roman, Medium, Demi-bold, Semi-bold, Bold, Extra-bold, Heavy, Black, Extra-black, Ultra-black). Point Size – the size of the typeface (12pt, 14pt, 18pt). Points are the standard until of typographic measurement. 12 points = 1 pica, 6 picas = 72 points = 1 inch. (Example right) A general rule is that body copy should never go below 10pt and captions should never be less than 8pt. Leading – or line spacing is the spacing between lines of type. In metal type composition, actual pieces of lead were inserted between lines of type on the printing press to create line spacing.