Vade mecum for logotype and fonts use

Logotype Mosaico+ logo is available in two versions: full logotype or pictogram with or without payoff.

1. Full logotype (MOSAICO+) to be used in every institutional context such as: · Letters · Legal documents · Email signature · Presentations · Catalogs · Projects · Pricelists · Offers · ...

2. Pictogram (M+) to be used on: · Website and social platforms belonging to and assigned to Mosaico+ · Tools and presentations that already display the full logotype · Pictures and other visual creatives connected to the brand · Tools in which the full logotype would be illegible · ...

3. Pictogram can be followed by the payoff (shaping mosaics) only if readable.

Logotype and pictogram are available exclusively in: · Black for institutional communication · White for branded images and dark covers.

It is forbidden to edit colors, dimensions and direction of the logotype. Logotype must be placed in the bottom right corner of the images. Collection images are an essential part of Mosaico+ brand communication, therefore it is not permitted to add any other logotype except for Mosaico+ logotype.

Approved fonts 4. For institutional and brand communications: · Helvetica Light 45 or Helvetica Heavy 85 for bold texts (alternatively Helvetica Regular and Helvetica Bold for bold text

For technical documents, contracts and legal texts: · Trade Gothic Condensed 18 or Trade Gothic Condensed 20 for bold text

For any clarification or specific need please contact beforehand Mosaico+ marketing office: [email protected] 1. Full logotype

letter catalog

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Mosaico+ S.r.l. con socio unico [email protected] | [email protected] | www.mosaicopiu.it Sede Legale: I-20159 Milano, Viale Jenner 4 Sede Uffici: I-41049 Sassuolo (MO), Via Valle d’Aosta 46 | tel. +39 0536995811 | fax +39 0536995899 Sede Operativa: I-33030 Carpacco di Dignano (Ud), Via Maseris 20/A P.IVA / C.F. 03135630360 | Cap.Soc. ! 1.600.000,00 i.v. | R.E.A MI 1946334 | R.E.A MO 425036

ppt slides

MOSAICO+

Mosaico+ experiments a wider and more contemporary meaning of the word “mosaic”. Mosaic is transformed into a pattern, something we conventionally view as “small”, which is processed, subdivided, modified and What do we mean by small? finally multiplied until it is completely integrated with what were once the joints between pieces, in a seamless surface. IT’S UP TO US!

signature

Bianca Pedrazzini | Mosaico+ 2. Pictogram with no payoff

official collection photo

social

3. Pictogram with payoff

IT’S UP TO US! 2020 collections preview presentation

mist. quilt. design Kensaku Oshiro design Studio Irvine

p-saico. sticks. design Studio Irvine design Massimo Nadalini

VO L 2 4. Fonts

Helvetica

Trade Gothic

Helvetica

Trade Gothic