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VYSOKÁ ŠKOLA POLYTECHNICKÁ JIHLAVA Poznávací Zájezdy KUBA

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VYSOKÁ ŠKOLA POLYTECHNICKÁ JIHLAVA Poznávací Zájezdy KUBA VYSOKÁ ŠKOLA POLYTECHNICKÁ JIHLAVA Poznávací zájezdy KUBA – srovnání nabídky cestovní kanceláře s vlastním projektem bakalářská práce Autor: Petra Kutíková Vedoucí práce: Prof. PhDr. Petr Chalupa, CSc. Jihlava 2018 © 2018 Petra Kutíková Prohlašuji, že předložená bakalářská práce je původní a zpracoval/a jsem ji samostatně. Prohlašuji, že citace použitých pramenů je úplná, že jsem v práci neporušil/a autorská práva (ve smyslu zákona č. 121/2000 Sb., o právu autorském, o právech souvisejících s právem autorským a o změně některých zákonů, v platném znění, dále též ,,AZ‘‘). Souhlasím s umístěním bakalářské práce v knihovně VŠPJ a s jejím užitím k výuce nebo k vlastí vnitřní potřebě VŠPJ. Byl/a jsem seznámen/a s tím, že na mou bakalářskou práci se plně vztahuje AZ, zejména § 60 (školní dílo). Beru na vědomí, že VŠPJ má právo na uzavření licenční smlouvy o užití mé bakalářské práce a prohlašuji, že s o u h l a s í m s případným užitím mé bakalářské práce (prodej, zapůjčení atd.). Jsem si vědom/a toho, že užít své bakalářské práce či poskytnout licenci k jejímu využití mohu jen se souhlasem VŠPJ, která má právo ode mne požadovat přiměřený příspěvek na úhradu nákladů, vynaložených vysokou školou na vytvoření díla (až do jejich skutečné výše), z výdělku dosaženého v souvislosti s užitím díla či poskytnutím licence. V Jihlavě dne ……………… Podpis Mé poděkování patří především panu Prof. PhDr. Petru Chalupovi, CSc. za odborné vedení, trpělivost a ochotu, kterou mi poskytl v průběhu zpracování mé bakalářské práce. A dále velké poděkování patří také panu Prof. Fernandovi Rodríguez Molinovi za jeho průvodcovskou činnost během expedice na Kubě a poskytnutí detailních informací, jak o Kubě, tak o kubánském stylu života, díky kterým tato bakalářská práce mohla vzniknout. V neposlední řadě bych chtěla poděkovat rodičům, za podporu během mých studií a za možnost se zúčastnit expedice na Kubě. Anotace KUTÍKOVÁ, Petra: Poznávací zájezdy Kuba – srovnání nabídky cestovní kanceláře s vlastním projektem. Bakalářská práce. Vysoká škola polytechnická Jihlava. Katedra cestovního ruchu. Vedoucí práce Prof. PhDr. Petr Chalupa, CSc. Stupeň odborné kvalifikace: bakalář. Jihlava 2018. Počet stran: 103. Cílem této bakalářské práce je charakteristika lokalizačních, selektivních a realizační předpokladů pro rozvoj cestovního ruchu ostrova Kuba. Práce rovněž zahrnuje mnou vytvořený poznávací zájezd s detailními informacemi o jeho průběhu a finální kalkulaci zájezdu. Dále se v praktické části budu věnovat porovnání nabídek mnou vybraných cestovních kanceláří, které nabízejí poznávací zájezdy s tématikou Kuby. Klíčová slova: Kuba. Předpoklady. Cestovní ruch. Kalkulace. Poznávací zájezdy. Annotation KUTÍKOVÁ, Petra: Cuba tours – comparing of offers travel agencies with own project. College of Polytechnic Jihlava. Department of tourism. The work supervisor Prof. PhDr. Petr Chalupa, CSc. Degrese of professional qualification: bachelor. Jihlava 2018. Number of pages: 103. The objective of this Bachelor thesis is to describe localization prerequisites, selective prerequisites and realization prerequisites needed for development of tourism. The Bachelor thesis also contains my own project with detail information about the tour and the final calculation of the tour. In the practical part I will also comparing the offers of chosen tour agencies, which have in their catalogues tours with the theme of island Cuba. Keywords: Cuba. Prerequisites. Tourism. Calculation. Tour. Obsah Úvod ................................................................................................................................ 10 1. Cíl práce ...................................................................................................................... 11 2. Analýza současného stavu řešené problematiky ......................................................... 11 3. Užité metody a jejich zdůvodnění .............................................................................. 12 4. Diskuse literatury a dalších pramenů .......................................................................... 12 5. Komplexní charakteristika modelové země ................................................................ 13 6. Předpoklady rozvoje cestovního ruchu ....................................................................... 17 6.1 Lokalizační předpoklady přírodní ......................................................................... 18 6.1.1 Poloha a rozloha a jejich význam pro CR ................................................... 18 6.1.2 Klimatické podmínky a jejich význam pro CR .......................................... 19 6.1.3 Terénní morfologie a její význam pro CR .................................................. 20 6.1.4 Cayos .......................................................................................................... 23 6.1.5 Hydrologie a její význam pro CR ............................................................... 24 6.1.6 Fauna ........................................................................................................... 24 6.1.7 Flóra ............................................................................................................ 25 6.1.8 Národní parky a jejich význam pro CR ...................................................... 27 6.2 Lokalizační předpoklady kulturně – historické ..................................................... 31 6.2.1 Stará Havana ............................................................................................... 31 6.2.2 Trinidad a údolí Valle de los Ingenios ........................................................ 32 6.2.3 El Castillo del Morro San Pedro de la Roca ............................................... 32 6.2.4 Údolí Viňales .............................................................................................. 33 6.2.5 Archeologická krajina prvních kávových plantáží ..................................... 33 6.2.6 Historické jádro města Cienfuegos ............................................................. 34 6.2.7 Historické jádro města Camagüey .............................................................. 34 6.3 Selektivní předpoklady objektivní ........................................................................ 35 6.3.1 Historický vývoj ......................................................................................... 35 6.3.2 Demografie ................................................................................................. 43 6.3.3 Náboženství ................................................................................................ 43 6.3.4 Vzdělání ...................................................................................................... 44 6.3.5 Zdravotnictví ............................................................................................... 46 6.3.6 Ekonomika .................................................................................................. 46 6.4 Selektivní předpoklady subjektivní ....................................................................... 50 6.4.1 Turisté na Kubě ........................................................................................... 50 6.5 Realizační předpoklady ......................................................................................... 52 6.5.1 Doprava ....................................................................................................... 52 6.5.2 Ubytování .................................................................................................... 56 6.5.3 Stravování ................................................................................................... 59 7. Zpracování vlastního zájezdu ..................................................................................... 61 7.1 Velký okruh krásami karibské Kuby ..................................................................... 61 7.2 Skupina účastníků ................................................................................................. 61 7.3 Letenky .................................................................................................................. 62 7.4 Program zájezdu .................................................................................................... 62 7.5 Ubytování .............................................................................................................. 70 7.6 Stravování ............................................................................................................. 70 8. Předběžná kalkulace ................................................................................................... 71 8.1 Nepřímé náklady ................................................................................................... 71 8.1.1 Doprava ....................................................................................................... 71 8.1.2 Parkovné a mýtné ........................................................................................ 72 8.1.3 Náklady na řidiče ........................................................................................ 73 8.1.4 Náklady na průvodce .................................................................................. 74 8.1.5 Kurzové riziko nepřímých nákladů ............................................................. 75 8.2 Přímé náklady ........................................................................................................ 76 9. Finální cena ................................................................................................................
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