UPPERAUSTRIA Industry ¦Culture ¦ Nature ¦ Science UPPERAUSTRIA THE STATE UPPERAUSTRIA AT AGLANCE

Population: 1.44 million inhabitants(third-largeststate in termsofinhabitants)

Area:1 1,982km2(14.3% of theAustrianterritory,fourth-largest state in termsofsurface area) State capital: (201,595 inhabitants) State governor:Mag.ThomasStelzer,ÖVP (since2017) UpperAustrianState Parliament:56members Most important industries:Steel,plastic,environmentaltechnology,mechatronics, Biggest cities: (60,382inhabitants), (38,344inhabitants) Main rivers:, , , , Steyr Biggest lakes: ,, , Wolfgangsee Highestmountain:Dachstein (2,995 m)

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FREISTADT SCHÄRDING URFAHR-UMGEBUNG

EFERDING LINZ-STADT RIED WELS-STADT LINZ-LAND

BRAUNAUAMINN WELS-LAND LowerAustria STEYR-STADT

VÖCKLABRUCK

STEYR-LAND

GMUNDEN KIRCHDORF

Styria

LandesdienstleistungszentrumamLinzerHauptbahnhof

2 UPPERAUSTRIA FOREWORD LIFE IN THE HEARTOF

Ourstate,which is situatedonthe banksofthe Danube betweenthe Bohemian Forest andthe , hasbeendemonstrably inhabitedsincethe StoneAge.The diversityofthe landscape, thefertile ground andthe waterbodies, alongwiththe abundanceoffloraand fauna, offeredideal conditions. To this day, fertilityaswellasnaturalbeautyand diversityare keycharacteristics of Upper . In addition,’sstrongstanding as adynamic andhighly successful economic area in theEuropeanUnion,aswellasits socialnetwork,makea significantcontributiontothe attractiveness of ourstate,and thehigh qualityoflife of itsinhabitants. Acomprehensive rangeofculturalattractions andleisure activities makesUpper Austriaanattractiveplace to live andtourist destination. Tradition, innovation andopennessare crucialcornerstonesofthe state.

Mag.ThomasStelzer State governor

Danube riverloopinSchlögen

3 UPPERAUSTRIA ASTATEWITHAHISTORY ASTATE WITH AN ILLUSTRIOUSPAST

UpperAustria washome to an ancient civilisation. Thefirst traces of humansettlements date back to theStone Age. At the endofthe Age(around 2000 BC), the“lake dwelling” civilisationdeveloped on theshoresofthe Attersee and Mondsee. Oneofthe first notable civilisations wasthe “Hallstattculture”(800–400 BC). Archaeologicalfinds from this period areofinternational importance. Around theyear15 BC,the state wasunder theruleofthe RomanEmpire. Afterthe collapseofthe empire andthe centries-longturmoilof migration, anew culture developed in the8th century–the first monasterieswerefounded by BavarianDukes in Mondsee (748)and Kremsmünster (777).

TheGothicperiod(14th –early 16th century) is characterised by theconstructionofnumerouscastles,beautiful townhouses, andreligiousartefacts (e.g.the Pacher AltarinSt. Wolfgang, andthe Winged AltarinKefermarkt).Conversely,key scientific knowledgewas broughtabout in theRenaissance, including TheGothicPacherAlter in St.Wolfgang thecalculations of theastronomer andmathematician Johannes Kepler,who also worked in theschooloflandscaping in Linz. During theBaroque period,the Turkisharmyposed themain Magnificent castlesand theLandhaus (regionalparliament) in threat,but wasdefeatedinViennain1683. Severalreligious Linz were also built in this period.However, thePeasant Wars and secularbuildings were constructedorrenovated in the brokeout during this period,which ledtoatemporary newBaroque style. In UpperAustria, theearly 19th century economic andculturaldecline. wascharacterised by theNapoleonic Wars,and thesubsequent Biedermeierperiod. In 1832,the horse-drawnrailway line (Linz –Budweis)was opened,and thespa andrecreationalareas in theSalzkammergutregionexperienced an upswing. At that time,music andliterature were characterised by artistssuchas AdalbertStifterand AntonBruckner.

With theend of theFirst WorldWar andthe abolitionofthe Austro-Hungarian monarchy, Austriabecamearepublic, and theArchduchy above theEnnsbecameUpper Austria, ourstate. In 1938, Austriawas annexedtoHitler’sGermany.The Second WorldWar caused unspeakable suffering. With thesigningof the1955treaty, UpperAustria regained itsfullfreedom.

Thepatronsaints of UpperAustria areSt. Florianand St.Leopold,who arecelebratedon4May and15November. „Hoamatgsang” hasbeenthe state anthem since29November 1952.Itwas writtenasapoemin1841byFranz Stelzhamer, and themusic wascomposedbyHansSchnopfhagen. Skull andcrossbonesart in

4 UPPERAUSTRIA ASTATEWITHAFUTURE ASTATE WITH AFUTURE

Throughout history,the Danube region,which also includes research andinnovation.Withits positionasa“Genussland” UpperAustria, hasbeenalink betweenEastand West as well (lit.aparadise forconnoisseurs), UpperAustria places great as Northand South.Upper Austriatherefore is still seen as a emphasis on local, naturallyproduced food of thehighest dialogue partnerand bridge builder in theEuropeanUnion. quality. With itsrichculturalprogramme, as well as natural UpperAustria combinesseveral geographic advantageswith resources,and recreationand leisure facilities, UpperAustria future-orientedinvestments andastrongexporteconomy. offers ahigh qualityoflifeand makesthe state apopular Companies, competencecentres,universitiesand research touristdestination. institutesmakethe state akey region in termsofscientific

RenaissanceportalamLandhausinLinz Photovoltaic plantinUpper Austria

Astudent in thelab Windmills in UpperAustria

5 UPPERAUSTRIA STATEPARLIAMENT ANDGOVERNMENT THE UPPERAUSTRIAN STATEPARLIAMENTAND STATEGOVERNMENT

1.44 million people currentlyliveinUpper Austria. In UpperAustria, theState Government consists of nine mem- Every six years,theyvote in localelections to determinethe bers.The head of theState Government is theState Governor. membersofthe Oö. (Upper Austrian State He externally represents thestate of UpperAustria. Parliament), which consists of atotal of 56 representatives from allparts of thestate andsocialstrata.

TheUpper Austrian State Parliament acts as alegislator, and provides therules forthe developmentofthe state. With the state budget, theState Parliament decidesonthe finances for STATE GOVERNMENT theactivities of theState Government andprovincial STATE PARLIAMENT administration, andsimultaneouslyensures thecompetent, independentmonitoring of theworkofthe State Government LEGISLATION ENFORCEMENT throughthe Regional CourtofAudit of UpperAustria. As a rule,representativesmeetonceamonth at theregional OFFICE OF THE UPPER in Linz forapublicparliamentary meeting. STATEGOVERNMENT

14 AUTHORITIES TheState Parliament electsthe UpperAustrianState Government.State Government executesthe lawsenforcedby 3STATUTORYCITIES theParliamentand focuses on thefinances of thestate.

State Parliament meetinginthe regional parliamentinLinz

6 UPPERAUSTRIA INDUSTRIAL HUB GLOBAL NETWORKS

As amodernand innovative state,withaneconomy which is present on theworld market,universitiesand research institutions which are networkedwithothersaroundthe world, andwithaboundless culture,Upper Austriahas an intrinsicinterestinsuccessfulinternational contacts.Because of this, theState of UpperAustria hasbeenworking intensively with neighbouring countriesand partnerregions around the worldfor decades. Theserelationshipsenable thedomesticeconomy to maintain ahigh export rate of around 60 percent.

UpperAustria also uses itsgeographicadvantages–e.g.interms of INNOVATIVE infrastructure, economy, innovations, research andeducation–inits ECONOMIC SECTORS internationalrelations,for example throughnetworkingwithpeople from UpperAustria around theworld,through thenetwork UpperAustria’s strengthsare in thefields “OÖInternational –Upper AustriansAbroad”. of technology,mechatronics,plasticsand Thestate is part of awell-functioningnetwork of partner tools, environmentaltechnology,renewable regionsand European umbrella organisations, andcan thereforestate energies, thecreativeindustries,tourism, itsinterests on both aEuropeanand an internationallevel.Active andculture.Morethan80per cent of developmentcooperation is also an aspectofUpper Austria‘sexternal foreign tradeiscurrently carried outwithin relations. Europe.

7 UPPERAUSTRIA INDUSTRIAL HUB COOPERATION BETWEEN SCIENCE AND INDUSTRY

In thesecondhalfofthe twentiethcentury,Upper Austriabecameknown worldwide forits metallurgicaldevelopments (LDsteel processes, continuingcasting technology,COREXprocesses). UpperAustria is also thebirthplaceofimportant technological innovationsinthe production andprocessingofplastics, railwayconstructiontechnology,firefightingtechnology,engine construction,and in theautomotive supplyindustry. In thefield of R&D in UpperAustria, thebridge betweenbasic research andindustrial applicationisespeciallyimportant –this leads to intensive knowledgetransferbetween scienceand business,fromwhich both sidescan benefit.

Themain institutions in thefieldsof researchand development:

•JohannesKepler University •Kepler UniversityClinic •UniversityofArt andDesign • Private University •Catholic-Theological Private University, Linz •UniversityofAppliedSciences Upper Austria •Upper Austrian Innovation Network •SoftwareParkHagenberg •EducationHighway–Pedagogical, technicaland economic interfaces •Upper Austrian Research Johannes Kepler University–SciencePark

Scientific studies Studentsinauniversitylab

8 UPPERAUSTRIA INDUSTRIAL HUB THEECONOMYONTHE WORLDMARKET

Thebasic structureofthe domesticeconomy is basedonthe synergiesofseveral largecompanies with many smalland medium-sizedenterprises.Thankstoits very good infrastructure, thewell-trained work forceand astable state budget, which allowscontinuousinvestmentinR&D,Upper Austriaisanattractivetargetfor foreign investors.

UpperAustria is astate which is associatedwithexports,industry,innovation,and technology.27% of Austria’sexports come from theregionof“Abovethe Enns”–the highestproportionout of allthe states. Thestate also benefits of afavourable geographic location at theheart of Europe.Itisinthe immediate vicinityofBavaria ()and South (), andalsohas practicaltransport connectionstothe hubofthe European north-south andeast-west axes.Itislikely that this is thereason forone of thelowestunemploymentrates in Austria.

UpperAustria hasaclose-knitinnovation Proportion contributed to the Austrian GDP (per state) in 2015* andresearchnetwork,with22technology centres, an educationnetwork with four universities, five universitiesofapplied sciences with atotal of 30 fieldsofstudy, twolarge adult educationcentres,and a comprehensive clusterand networking quota(tenclusters, four networks). Upper

Austriaisalsoakey location within the Upper Austria TyrolSalzburgCarinthia VorarlbergBurgenland culturaland creativeindustries. State of Upper Austria, Statistics Department; data: Statistik Austria, *provisional data

Industry in Linz

9 UPPERAUSTRIA SCIENCE ON THE PULSE: RESEARCH AND DEVELOPMENT

Research andinnovation arethe foundationsofasuccessfulfuture. This is also highlightedbythe European Commission in its“Europe 2020”strategy, with which to increase competitivenessand prosperity.The goal of theUpper Austrian research sector is to achievearesearch quotaofatleast four percent. In order to do this, research focuses are strengthened,and newareas areopenedupfor future development. In thepastfew years,R&D hasfocussedonthe areasofmechatronics,information andcommunicationtechnology,tools andlightweightconstruction, medicine &lifesciences, logisticsand renewable energies.

Hagenberg UniversityofAppliedSciences Campus

Astudent in thelab Robotic hand

10 UPPERAUSTRIA CULTURAL STATE CREATIVE ECONOMY

Culture shapes UpperAustria’s identity.Onthis basis, the in agrowingindustry,which in turn createsculturalimpulses. creativeeconomy is abooming economic area in UpperAustria. Theclose collaboration betweenuniversitiesofappliedsciences, It covers anumberofindustries including publishing,film,ar- universitiesand businesses,for example in thefield of industrial chitecture, design,and artistic-culturalservices. Around 19 per design,providesaverygood foundation forinnovation in the cent of allAustria’s creativeoutputcomesfromUpper Austria, creativeindustry.The State of UpperAustria supports this whereapproximately 6,000 businesses arebased.Not only are positivedevelopmentwithits “CreativeIndustry Strategy”. they gaining ever-increasing social significance,theyare also

Room installation in Stahlwelt Artproject at theUniversityofArt and Design,Linz

Shark in theOö.LandesmuseumLinz(ProvincialGallery) Interactiveofficeenvironment

11 UPPERAUSTRIA CULTURAL STATE CULTURAL DEVELOPMENT

UpperAustria choosesthe self-conscious double position theatre in Linz,the AntonBrucknerPrivate Universityand –bothasamodern, industrial state,and as an innovative thesouthernwingofLinzCastle, to name butthree), and cultural state. Thepromotion of creativity andeducationis hasrestoredthe culturalinfrastructureofthe state,therefore thearchthatconnectsthe twopillars.Inthe past fewyears, creatingafoundationonwhich artand culture cancontinue UpperAustria hasbeeninvolvedinamajor construction theirdevelopmentinthe necessary contemporary conditions. projectprogramme(thereconstructionofthe musical

Linz MusicTheatre:GreatHall Young violinist

JuAnngtoeGnBeigerruckneinrP inridervateLaUnivndesermusiksity schule

12 UPPERAUSTRIA CULTURAL STATE CULTURAL STATE TRADITION AND INNOVATION

Abreath-taking mixture of moving history andfuture-oriented progress characterises theculturalstate of UpperAustria. Historic highlights such as the“oldest minesinthe world” in Hallstatt,stand hand in hand with the“ArsElectronica Centre” –the museumofthe future –inLinz. In addition to thediverse museumsector, historiccitiesand living traditions which areconstantly interpretedinacontemporarymanner, thecontemporaryart sceneisveryactive–for example,inthe “Lentos”gallery in Linz. Countlessfestivalsand events,suchasthe Linz Brucknerfest,ensureavibrant culturalcalendarall yearround.These initiatives for abroad,qualitative andopenculturalprogrammewerehonouredwhenLinzreceivedthe titleof“European CapitalofCulture 2009”.

UNESCO WorldHeritageSiteHallstatt

Newsouth wing in theCastleMuseuminLinz

13 UPPERAUSTRIA CULTURAL STATE MUSEUMSAND FESTIVA LS

Adense networkoflarge public museums,numerous swarms with jugglers, acrobats,, mime artistsand regional exhibitions, themed exhibitionsand monuments – street musicians,asambaparade, as well as nightlyfirework most of which arerun voluntarily –offersacomprehensive shows. overviewofthe culturalheritage, currentculturalprojects, In justafew years,the ArsElectronica Festival hasbecome andfuturedevelopments of ourstate. Topexamplesofthese oneofthe most important internationalfestivalsofmedia arethe Oö.Landesmuseum(UpperAustria State Museum) art. It wasoriginallyapilot projectthatusedthe emerging with threesections– theSchlossmuseum(statehistory digitalrevolutionasanopportunitytoconsider the museum),the Landesgalerie (state artgallery)and the future,and basedthis research on theinterface between biology centre,furthermore theArs ElectronicaCentreand ART, TECHNOLOGYand SOCIETY. theLentosMuseumofModernArt in Linz,the Hallstatt The“Linzer Klangwolke”isamusical open-air event, which Museuminthe UNESCO WorldHeritageSite area, the takesplace everyautumn in theDanubeParkinLinz. The ArbeitsweltMuseuminSteyr,the AlpineuminHinterstoder, Klangwolke comprisesthree events:the visualcloud,the andmanyothers. classical cloud, andthe children’s cloud. CulturaleventsinUpper Austriaattract notonlyhome-grown Anotherannualinternational musicalhighlightisthe artistswho aresuccessfulonaninternational level, butalso Brucknerfest,which wasfounded in 1977,and hasbecome artistsand visitors from numerous countries. Afineexample afixed date in theAustrianculturalcalendar, alongside the of this is theannualPflasterspektakel,which attracts more Salzburgand Vienna Festivals. than 120streetperformersand over200,000 visitors.Linz

Lasershowatthe Linzer Klangwolke

ArsElectronica Center in Linz „Pflasterspektakel“ in Linz

14 UPPERAUSTRIA CULTURAL STATE FROM THE ZITHERTO THE ELECTRIC GUITAR

Thecornerstonesofmusical educationinUpper Austriaare the famousconcert hall in Linz,the Brucknerhaus, it is namedafter state’s156 musicschools with more than 50,000 students, and thestate’s“musicalpatron”,Anton Bruckner (1824–1896). over1,400 teachers. As musicaleducationcentres andregional In 2013 UpperAustria unveiled anew culturallandmark:the culturalcentres,theyare responsible foravariety of artistic MusiktheateramVolksgarten –possibly themostmodern impulses. operahouse in Europe.The striking building is nowa TheAnton Bruckner Private Universityisaninternationally showcasefor opera, operettas, ballets, thenewly-founded recognised institutionwhich specialises in music, dance, and musicaltheatre company, contemporary music, andthe acting.The Bruckner OrchestraLinzisnot only thecompany Bruckner Orchestra. Playsare still staged in thetraditional orchestraofthe State Theatre,but is an internationally building of theState Theatre.After thegeneral refurbishment, renowned andsought-after orchestra. As with themost newstandards arealsoset in this area.

Linz Musictheatre

15 UPPERAUSTRIA CULTURAL STATE FOLK CULTUREAND TRADITIONS

In UpperAustria, thereisanactiveand vibrantfolkculture.You ThereligiouscalendarincludesanAdventchoralconcert before cansee that by lookingatthe varioustypes of farms, with their Christmas, theFeast of St Nicholas on 6December, Christmas old,colourfully-paintedamenities,chapels,wayside shrines, itself with decoratedand lit Christmas trees, theFeast of Corpus andcrosses. Brassbands,regionalmusic groups wearing Christi (which is celebratedinthe Salzkammergutregionwith traditionaldress,folkmusic groups, folk dancegroups, amateur boatsonthe lakes),and Easter.There is also an abundanceof theatre groups andchoirsexemplify thediversity of theliving secularfestivals, such as Carnival,Midsummer,fire brigade traditions of UpperAustria. festivals, andmanymore.

Christkindl basilica Woodwindband from Obertaun, on theLakeHallstatt

Südtrakt desLinzerSchlossmuseums

People wearing goldbonnets in theCorpusChristi procession AdventinSt. Wolfgang

16 UPPERAUSTRIA NATURAL STATE WILD ANDROMANTIC ANDNATURAL RECREATION AREA

Around eightper cent of thelandinUpper Austria–approx. which is both aWorld Heritage Site andaWorld Cultural 84,000 hectares –isdesignatedasnature reserveland, and Heritage Site. is thereforewellprotected.945 animal speciesand 409plant The21,000 ha KalkalpenNationalParkissituatedinthe varieties areprotected. Pyhrn-Prielregion, in thesouth-eastofUpper Austria. It TheDachstein in theextremesouth of thestate is world roughlycoversthe Reichraminger Hintergebirge andthe famousfor itshigh plateau andglacial areas. At itsfootlies Sengsengebirge,ischaracterised by extensive mountain, Lake Hallstatt,onthe banksofwhich salt wasmined already forest andgorge landscapes,and boasts ahuge variety of flora during theBronzeAge.In1997, this blendofbreath-taking andfauna.Itwas establishedin1997, in ordertoprotect the nature andancient culturaltradition andhuman settlement integrityofthis uniqueecosystem,and to preserve it forfuture was namedbyUNESCOasone of just20regions in theworld generations.

Sunriseoverthe Sengsengebirgemountains

17 UPPERAUSTRIA NATURALSTATE UNSPOILEDNATURAL LANDSCAPES

UpperAustria‘s environmentand nature arecharacterised In thelandscape,which wasformedbyglaciers, thereare by avariety of speciesand habitats.The granite andgneiss severalclean andbeautiful lakes, thelargest of which arethe highlandsare separatedbythe Danube from thefoothills of Attersee,the Traunsee,and theWolfgangsee.Other natural theAlpsinthe north, andfromthe Kalkalpenmountainsin jewels arethe Almsee,the Lake Hallstatt,the Gosausee,the thesouth.Upper Austria‘sabundance of waterisevidentin Irrsee,the Langbathsee, theMondsee,and theOffensee. The itsnumerouslakes andrivers. UpperAustria is currentlyhome Danube is part of an internationalwaterwaythatconnectsthe to approximately 77 mammalian species, 370birdspecies, 19 NorthSea to theBlack Sea, viathe Rhine-Main-DanubeCanal. amphibian speciesand 12 reptilespecies. Thealpinemarmot, Othermajor rivers arethe Inn, theSteyr,the Enns, andthe theEurasiancurlew,the blue-wingeddemoiselle, thefire Traun. salamander andthe greenlizardare widespread.

View of theDachstein Lynx in theKalkalpen National Park

SonnenauIceCave fgang im Sengsengebirge Schiederweiher in

18 UPPERAUSTRIA STATEOFRECREATION UNDTOURISM RECREATION AND TOURISM

Tourismisanimportant industry in UpperAustria. Charming, cycling, mountaineering, horse riding, swimming/bathing, intense, welcoming, safe andunadulterated–visitors sailing,playing golf,skiingand otherwintersports), associate thesequalities with UpperAustria. Themost relaxation (health, wellness),dining, culture,and nature are popularholiday activities arealsoreflected in themain areas alltowards thetop of thelist. of focus of tourism-relatedmarketing.Being active (hiking,

Aski touristnearthe Dachstein Jumpingintothe Traunsee

Mountain bikersinMolln TreetopwalkinKopfing

19 UPPERAUSTRIA „GENUSSLAND” APARADISEFOR CONNOISSEURS– UPPERAUSTRIA

Enjoyatop-class culinary location with aclear conscience. network, providing mutual benefitsfor all. Synergiesincrease The“GenusslandOberösterreich” initiativeaimstomake theaddedvalue,and improvethe culinary location.Products diners awareofthe excellentquality of UpperAustrianfood. from UpperAustria aresynonymouswithgenuine, GenusslandOberösterreichconnectsagriculture,manufac- unmistakable pleasure. Each region anddistricthas typical turing companies, tourisminUpper Austria, gastronomy, culinary specialties, allofwhich meet thehighest quality touristaccommodationand thefood tradeinasingle requirements.

DelicaciesfromGenussland Oberösterreich

Cider and juicefromthe Cider apples

20 OBERÖSTERREICH AGRICULTURE AGRICULTURE ON FERTILE SOIL

In UpperAustria, farmingisanimportant economic factor, ecologicalfarming.For this reason,Upper Austriahas been andamajor sector in termsofemployment. When actively promotingGMO-freeagriculture forseveral years. comparedtothe rest of thecountry,Upper Austriahas the Organicfarming is also an UpperAustriansuccess story. second highestagriculturalproduction rate (25%), afterLower Currently, thereare around 3,900agriculturalfarms covering Austria(31%).Whenitcomestoanimalproduction,Upper an area of more than 71,000 ha, in accordancewiththe Austriatakes first placeinterms of milk,cattleand pigs. principlesoforganic farming. OrganicregionNo. 1isthe Thedomesticfarms producefood items which meet the “Mühlviertel”,which is home to more than 50%ofUpper highestquality requirements. TheagriculturallandofUpper Austria’sorganic farms Austriaischaracterised by sustainable production and

•Around33,300operationscover an area of approximately 530,000 ha of arable land.46% of theseare full-timeventures. •Eachfarmhas an average surfaceareaof17.4ha of arable land. •Intotal,the arable land in UpperAustria, including forest,covers1.06million ha. •Morethan71,000 hectares of arable land are cultivatedonaround3,900 farms, in accordance with theprinciplesoforganic farming. 60%of theorganic areasare grassland, and40% are organicfarmland(as of 2014). •29% of allcattleand 36%ofall pigsinAustria Crops in thesunlight arerearedinUpper Austria. •32% of allAustria’s milk is produced in Upper Austria.

Südtrakt desLinzerSchlossmuseums Rapeseed Youngcattleinapasture

21 UPPERAUSTRIA

„”, BadIschl Orth CastleonTraunsee

Kremsmünster Abbey Bummerlhaus in Steyr

Rock spring in theKalkalpen National Park Traunsee with aviewofthe

22 UPPERAUSTRIA UPPERAUSTRIAN STATEANTHEM

Hoamatlånd,Hoamatlånd, Dahoam is dahoam, di hånisogern! wånnst net fort muaßt, so bleib, Wiar aKinderlsein Muatter, denn die Hoamat is ehnta aHünderl sein Herrn. da zweit’ Muatterleib.

Duri’sTål binig’laffn, af’n Hügelbin iglegn, und deinSunn håtmitrückat, Lyrics: FranzStelzhamer wånn mi gnetzt håtdein Regn. Melody: Hans Schnopfhagen

23 © Photocredits: Titlepage: top-:OÖ. Tourismus Marketing/Himsl;top-right: Dr JosefKönig; middle-left: Sieghartsleitner;middle-centre:Austrian Views-Himsl; middle-right: KUK; bottom-left: Johann Steininger Foto 360.at;bottom-right: WGDDonau OberösterreichTourismus GmbH/Weissenbrunner; Page 3: top: State Government UpperAustria; bottom:WGD Donau OberösterreichTourismus GmbH/Weissenbrunner; Page 4: top: OÖ.Tourismus Marketing/EOS-Enzlmüller;bottom: Rachbauer; Page 5: allAdobeStock; Page 6: State Government UpperAustria; Page 7: allAdobeStock; Page 8: top: JKULinz, bottom-left: AdobeStock,bottom-right: AdobeStock; Page 9: Johann Steininger Foto 360.at; Page 10:top:UniversityofAppliedSciences Hagenberg,VolkerChristian;bottom-left: AdobeStock;, bottom-right: AdobeStock; Page 11:top-left: VoestLinz; top-right: UniversityofArt and Design Linz;bottom-left: State MuseumUpper Austria; Lamus;bottom-right: AdobeStock; Page 12:top-left: MusiktheaterLinz; top-right: Litzlbauer;bottom: AntonBrucknerPrivate University; Page 13:top:OÖ. Tourismus Marketing/Himsl;bottom: State MuseumUpper Austria; Page 14:top/bottom-right: Linz Tourismus;bottom-left: Riess; Page 15:DrJosef König; Page 16,top-left: OÖ Tourismus;bottom-right: Wolfgangsee Tourismus Gesellschaft;top-right: Obertrauner Weisenbläser-Fellner; bottom-left: Linecker; Page 17:Sieghartsleitner; Page 18,top-left: Oö.Tourismus Marketing/Himsl,top-right/bottom-right: Sieghartsleitner,bottom-left: Rachbauer; Page 19:top-left: Rachbauer;top-right: Österreich Werbung-Himsl;bottom-right: Sieghartsleitner;top-right: TreetopwalkKopfingUpper Austria; Page 20:top:Genussland Oberösterreich; bottom-left/bottom-right: Rachbauer; Page 21:all AdobeStock; Page 22:top-left: “Kaiservilla”;top-right: Österreich WerbungHimsl;middle-left:Kehrwasser Verlag;middle-right: OÖ Tourismus; bottom-left: Sieghartsleitner;bottom-right: Rachbauer; Page 23:State museumUpper Austria;

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