12 12 Prensario International Prensario International Prensario International Prensario International Commentary

From Budapest to Prague: the challenges of the main CEE trade show

NATPE Europe lot in a region that arrives this month we consider to Prague, Czech strategic for the Republic, after f u t u r e’. 23 years held On Tuesday Published by Editorial Prensario SRL in Budapest, morning, there is Lavalle 1569, Of. 405 Hungary. It is a big a co-production C1048 AAK move from NATPE panel Now, the Buenos Aires, Argentina organization —it Story Starts in Phone: (+54-11) 4924-7908 acquired Discop in Europe! with Rola Fax: (+54-11) 4925-2507 2011— that aims Bauer, president/ Rod Perth, CEO, NATPE to bring fresh air to partner of Tandem In the U.S.: a tradeshow that, Communications 12307 SW 133 Court - in comparison with the former ones, has now more and Thomas von Suite #1432 competition in the region. Hennet, V P Miami, Florida 33186-USA During the last day of Natpe Budapest 2013, international co-production & documentaries, Phone: (305) 890-1813 Prague appeared to be the next city for the show, ProSiebenSat.1, both from Germany. Barrandov after a research made by the organizer. And it finally Studios, Universal Production Partners and Stillking Email: [email protected] happened: Natpe Europe is being held in this city Films are the other sponsors of the Summit that covers Website: www.prensario.tv from June 23-26, with lots of expectations, as well the aspects of building a global narrative and moving as challenges to improve the market organization. the international production industry to re-think how Representatives: NATPE expects over 400 buyers and 150 exhibitors, the business is run. • Mexico: Angeles Pérez Aguirre: [email protected] transforming this market in the biggest of the region. ‘It features a line-up of network executives actively

The structure of the show is similar to the last year involved in international co-productions, European • Chile: Karina Cortés: with the first day, Monday June 23, dedicated to the show-runners whose narratives are going global, [email protected] US Studios Screenings (NBC, FOX and CBS), and US show-runners who are breaking the mold and the market starting on Tuesday June 23 at 10am, and European production companies who are developing • Peru: Miguel Angel Hurtado Lionsgate Screenings from 1pm to 6pm. Full market creative strategies’, remarks Perth. [email protected] days are Wednesday and Thursday. The main Czech broadcasters, NOVA (CME), • Colombia: Wilson Perez Velez In a previous research, important executives Prima TV (MTG), Česká televize and TV Barrandov [email protected] attending Prague highlighted to Prensario that organize on Tuesday 6pm a cocktail reception. they were happy and with ‘good expectations’ about ‘There is also a special highlight on Poland, for • Ecuador: Juan Carlos Arias the change. Rod Perth, CEO of NATPE, adds: ‘We which are organizing a launch on Wednesday with Rendon [email protected] received great feedback with the move, fortunately. It the participation of the main Polish players, as the represents a chance to refresh this market institution: broadcaster TVN and producers ATM and Monolith Editor: Nicolás Smirnoff Budapest has been a wonderful location, and after Films. And we have confirmed the assistance of the Editorial Director: Alejo Smirnoff careful consideration and many conversations with filmmaker Agnieszka Holland’, he says. News Director: Domingo Vassellati our customers, the consensus was that Prague provides The program is specific focused on the outstanding International Business Director: more flexibility to make NATPE Europe an even programming being produced in the region alongside Fabricio Ferrara better market’. Poland’s fast growing and competitive television Mailed by subscription - ‘We are holding a market under the same roof landscape. With 80% of homes accessing pay TV via One year, air mail: —Hilton Hotel— with the independent distributors cable or satellite, more than 20 DTT channels available Americas: USD 150 and the US Studios, which have confirmed their and the second largest advertising pie of CEE after Rest of the world:€ 150 participation and Screenings again. We are investing a Russia, Poland is one of Europe’s largest TV markets.

Schedule Events Day & Time Place Prensario CBS Studios Screenings Monday 23 – 8am-1pm hilton Prague Hotel NBCUniversal Screenings Monday 23 – 1pm-6pm hilton Prague Hotel International

20th Century Fox Screenings Monday 23 – 11am-6pm hilton Prague Hotel ©2012 Editorial Prensario SRL Lionsgate Screenings Tuesday 24 – 1pm-6pm hilton Prague Hotel Payments to the order of Co-production Panel Now, the Story Starts in Europe! tuesday 24, 8.30am hilton Prague Hotel Editorial Prensario SRL or by credit card. Cocktail Reception – Sponsored by broadcasters tuesday 24, 6pm Cloud 9 – Hilton Prague Hotel Registro Nacional de Derecho Celebration of Polish Programming (Launch) wednesday 25, 12.30pm cloud 9 – Sky Bar & Lounge – Hilton de Autor Nº 10878 Cocktail Reception Wednesday 25, 6pm atrium Hilton Prague Hotel

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4 Prensario International Prensario International SPECIAL REPORT | MARKETS By Fabricio Ferrara and Nicolás Smirnoff

Czech Republic: more channels & own production for a demanding audience

To publish this special report about the Czech some “classic” entertainment formats such TV market, Prensario has interviewed the top as The Voice in the recent months. Another broadcasters: the commercial networks NOVA, big blockbuster from the channel is the local owned by CME; Prima, by MTG; TV Barrandov retro hit Wonderful Times, of which Dramedy and the public group Ceska televise. Below, it can Productions has developed and produced four be found the latest productions and top-rated seasons. shows, content trends, and digital platforms evolution in Czech Republic. MTG Owned by GES Media Holding a.s., which The Czech TV market is dominated by Central is 50% controlled by Modern Times Group European Media Enterprises (CME) and its (MTG), the Prima group consists of four N OVA -branded networks, which totalized 41.3% commercial free-TV channels, Prima, Prima of audience share in the target sales group 15-54 COOL, Prima Love and Prima Zoom that during the first three month of the year, according currently attract 20.9% SOV A15+ (Jan-June to the data provided by ATO-Mediaresearch. Alex Ruzek, director of TV Channels Marek Singer, MTG EVP of the Milan Fridrich, programming Marcela Hrdá, general director, 3, 2014). Prima also operates wide portfolio State-owned Ceska televise is the second and Programming, TV Nova Group’s Central European broadcasting director, Ceska televise vicechairman of the Board of of websites. operations, and CEO of Prima Directors, TV Barrandov largest group accounting for 26.7% of market FTV Prima was launched under the name share, followed by Modern Time Group’s Prima- FTV Premiéra in 1993 as the first commercial branded channels with 20.2% and commercial Global entertainment and media outlook after digitalization has had a significant impact audience share in 15-54 twice a week in prime broadcaster in the Czech Republic, offering a channel TV Barrandov with 6% in the same 2014-2018, TV advertising revenues in the on viewer habits, and specifically on the ratings time. Also successful is our long running daily broad line-up of entertainment with a slight period of time, according to the same source. Czech Republic have struggled to return to Czech Republic: prime time audience generation potential of foreign content’. soap, The Street’. focus on female viewers (16-65) focused on own The main part of the digitalization process in pre-recession levels and declined by a further share 15-54, per groups (1Q 2014) ‘We have had to move a significant amount ‘We also had great results from a spin-off of produced drama. the Czech Republic took place between 2008- 2.6% in 2013 to USD 301 million. However, of our foreign product to our niche channels, Rose Garden Medical 2, which we launched in Prima COOL is 60/40 male skewed targeting 2011. The digitalization caused that number growth is expected from 2014 onwards and All Others and have bought new titles specifically for those the second half of 2013, and now is consistently primarily on 15-44 year old viewers. The of channels has grown significantly: instead of a CAGR of 5% will see the TV advertising TV Barrandov channels, which we wouldn’t have otherwise being watched by 1.5 million viewers in 4+ weekly. programming schedule of the male-skewed four nationwide channels, there are much more revenues reach USD 384 million in 2018. 5.8% considered for our main channel. Our viewers We also produce other drama and crime series channel includes blockbuster movies, as well channels to watch. Terrestrial TV will account for 83.4% of 6% now prefer significantly more local content on (Crime Unit Andel, Expozitura, Police Modrava), as a number of new shows and hit series never advertising revenues in 2018, down from our main channel than we have had in the past. sitcoms (Comeback, Helena), reality shows (Wife Advertising 91% in 2013, as multichannel services grow And the local content we produce has performed Swap) and entertainment formats (The Voice). MTG 20.2% 41.3% According to Pricewaterhouse Cooppers’s towards a 9.8% share. 20.2% CME well by satisfying these preferences’, she adds. In this context, CME is the dominant player The highest rated programs are news and Ceska televise in the Czech TV advertising market with Nova 26.7% local drama series. ‘Our main news this year The public group operates six TV networks channels accounting for about two-thirds regularly achieves over 40 % audience share in our ČT1, ČT2, ČT ČT24, ČT Sports, ČT:D, ČT of revenues. ‘The Czech market gives CME target group 15-54, while the prime time drama Art and two HD networks: CT1 HD and CT a higher advertising spend per capita (USD Ceska Televise series Rose Garden Medical 2 achieves over 40 % Sports HD. Currently, the flagship channel 69.90 in 2012) than its other markets in the of the group has on air the region, although this was down from USD Source: ATO - Mediaresearch Czech Republic: advertising spending prime time TV series The 83.60 in 2011’, says the report. evolution, per segments (2010-2014f) Manor House (produced Viewing for the three biggest FTA channels Cinema, Fanda, Smíchov, Telka, and N OVA by Dramedy Productions, (Nova, Prima and the public CT1) has been Sport. Together, they summed up 41.3% of 500 and distributed worldwide declining, although they still account for a audience share during the first quarter of by Imagina International MTG: the OP drama series Roads Home (A15+: 807,000, 2014, making it twice as powerful as the next combined 90% of primetime share. Commercial 400 Digital (1) Sales), a period family saga 19,55% SOV / A15-65: 442,000, 14.93% SOV) and one NOVA: the main news program regularly achieves over 40 commercial competitor, MTG. TV of the most recent game show I Love My Country (A15+ % audience share, while the prime time drama series Rose channels can broadcast up to 12 minutes of with murder mystery from the 654,000, 16.19% SOV / A15-65 454,000, 15.47% SOV) Garden Medical 2 achieves the same figure in the target advertising in any one hour (with a maximum of The group includes a broad portfolio of online 20’s. The series with great story 300 group 15-54 twice a week 15% of daily broadcast time). Public broadcaster portals and services (tn.cz, novaplus.cz, nova.cz, as well as high production CT received advertising revenues while it was doma.cz, krasna.cz and more). It also operates value is in its first season (22 funding DTT switchover but is now banned a SVOD service, VOYO, as well as N OVA Plus, 200 episodes) reaching an average from showing advertising on its CT1 and CT24 a seven-day catch-up online advertising video of 33-34% share every Friday channels. on-demand (AVOD) service. Magazine 100 on ČT1. ‘2014 has been a relatively stable year for Newspapper Out of Home Ceska Televize is currently programming, in comparison to the changes in Radio NOVA Cinema a quality production market th the market we experienced in the past few years’, 0 On its 20 Anniversary in 2014, the N OVA 2010 2011 2012 2013 2014f leader, while the commercial group is the leading media and entertainment explains to Prensario Alex Ruzek, director of networks NOVA and Prima’s (1) Includes Display & Search group operating in the Czech Republic, operating TV Channels and Programming, TV NOVA, new shows are rather locally it broadcasts six TV channels: N OVA , N OVA and continues: ‘The addition of new channels Source: Aegis Global Advertising Expenditure Report developed fiction series and

6 Prensario International Prensario International 7 SPECIAL REPORT | MARKETS

TV Barrandov: the most popular programs are the cooking show with famous Czech chief Zdeněk talk show Sejdeme se na Cibulce and the entertain- ment show Kurňa, co to je Pohlreich Rozpal to, šéfe! (A15+: 415,000, 18,63% SOV / A15-65: 299,000, 18.61% SOV). ‘The role of own produced local content has become even more important in recent years. In general during prime time all the flagship Ceska televise: the local retro hit, Wonderful Times, and channels for Prima, Nova and ČT1, consist the period drama The Manor House, both from Dramedy Production for the flagship network ČT1 mainly of own-produced programming, except the occasional movie. Own productions, mainly long-term running drama & crime series and big shows dominate the schedules – there is no real broadcast in the Czech Republic before. Prima counterweight on the acquired programming Love focuses on attracting a 15-44 year old side and the ratings for movies have started female audience with a fun, informative and t o d r o p’. romantic format, broadcasting international series, blockbuster romantic and comedy movies TV Barrandov as well as infotainment shows; and Prima ZOOM It was launched in 2009 as a full format TV is the first Czech free documentary channel. station, and now is the fourth channel and third Marek Singer, MTG EVP of the Group’s among commercial TV stations and has a stable Central European broadcasting operations and position on the TV market. It share (adults 15+) CEO of Prima, comments: ‘The share of the three grows steadily in wide target group and is now Internet at the same time. It is important to main TV groups (Prima, CME and ČT) remains between 5-6%. ‘Success of TV Barrandov is provide them with our content via multiple quite same. While both CME and ČT groups mainly based on its own production. We would platforms. We are using our rich online portfolio decreased, Prima Group grew significantly like to continue in this trend, we will extend including the SVOD service VOYO and our new (channel Prima is the only big channel that grew, the internal production of the entertainment AVOD service, NOVA Plus’. regardless of the digitization). formats and we will also, for the first time, launch ‘Our local formats work great in the market. ‘We launched some big entertainment shows the new drama series on our TV Barrandov. Therefore our strategy is to continue with these this spring such us X-Factor (A15+ 395,000, Parallel we plan to extend our activities to build well-proven products. We are investing into share 10.06 % / A15-65 324,000 11.14% SOV), a strong group’, describes Marcela Hrda, general content and producing an even higher number Farmer Wants a Wife (A15+ 482,000, 12.19% SOV director, vice chairman of the board of director, of series than we did last year. We also plan to / A15-65 348,000, 12.29 % SOV) and I Love My TV Barrandov: ‘The TV market in the Czech continue developing our online portfolio’, she Country (A15+ 654,000, 16.19% SOV / A15-65 republic is growing every year, but the market concludes. 454,000, 15.47% SOV)’. sales potential is growing slowly. We are expecting Marek, from Prima: ‘Traditional TV Prima’s key slots are Monday-Friday 6pm with the consolidation of TV Czech market in near consumption is still the most popular in terms Come Dine With Me (A15+: 651,000, 24,07% future. We reache 5 million viewers of Czech of viewership and ad-spend, but online, multi- SOV / A15-65: 421,000, 22.85% SOV); Monday population weekly in various target groups. The media and non-linear services are growing in + Wednesday 8.15pm with the OP drama series main viewers are women older than 35 years importance. Therefore, we have established a Roads Home (A15+: 807,000, 19,55% SOV / A15- from middle socio-economic classes’, she adds. dedicated online division, Prima Online, which 65: 442,000, 14.93% SOV); Saturdays 8.15pm with TV Barrandov programming is based on has created complementary websites to support I Love My Country; and Sunday 6pm with the in-house entertaining shows, talk shows and our TV channels, build its image and extend contests, which are currently 21% of the content, the effect of our programs. Our online VOD Czech Republic: TV advertising and acquisitions (German movies, series, Turkish service PrimaPlay is currently very popular spending, per groups (2013) telenovela, romantic movies, woman thrillers and increases the number of visits and reach etc.). ‘The most popular programs are the quite steadily’. talk shows Sejdeme se na Cibulce and Exkluziv ‘Currently we are producing three new TV Others Kateřiny Brožové, as well as the entertainment series that we are expecting to launch in the shows Kurňa, co to je and Vtip za stovku, as well coming twelve months. We are very happy with 44% as prime time movies and weekend afternoon the casting and selection of the production team, romantic series’, completes Hrda. and expect very positive viewing figures’. 66% ‘Our overall aim is to enhance the performance Digital & Future of the Prima group, to attract a younger audience, CME Ruzek from N OVA : ‘In this digital age, we have continuously develop our secondary channels, actually been seeing a steady rise in the average increase our share in online media and capitalize amount of time spent watching traditional TV on our brands in non-TV activities such as events, Source: Pricewaterhouse Coopers’s Global enter- over the last few years. People are using multiple merchandising and various publishing formats’, tainment and media outlook 2014-2018 devices, e.g. watching TV and browsing the finishesMarek .

8 Prensario International Prensario International Special Report | TV MARKETS By Eurodata TV Worldwide | By Victoire Capitaine

Inside the Czech Republic TV market

The Czech TV market is dominated by three which also launched Prima Zoom in free-to-air broadcast groups, the public group February of the past year. The channel Česká televise and the two private groups mainly focuses on providing documentaries Central European Media Enterprises (CME) for a male viewership. Finally, ČT launched and FTV Prima (owned by Modern Times two channels of its own, ČT:D for children Group). Both private channels have seen their and ČT art, which is culture-oriented. market shares decrease over the past year. Average viewing time in the Czech Republic primetime grids are composed of local CME’s channel N OVA has been slowly keeps increasing over the years, reaching 3 programs. losing market shares for the last couple hours and 28 minutes a day on average. With Local medical series Ordinace Vrùžové of years, registering a 1.2 point decrease an increase of 7 minutes for all individuals in Zahradĕ 2 (N OVA ) is one of the most watched in 2013. However, with half of the best a single year, Czech viewership confirms its series in the Czech Republic (and has been performing programs in 2013 being N OVA’s, TV consumption level is above the worldwide for more than 6 years), peaking at 2.2 million the channel remains the undisputable leader average (3 hours and 14 minutes). viewers for the best episode aired in 2013. In of the market. If 2013 recorded a strong growth in the terms of successful new series, its spin off Likewise, Prima channel’s ongoing growth Czech Republic’s viewing time, 2014 is also Doktoři z Počátků was launched by N OVA last was cut short in 2013. With a 3.4 point off to a good start. Sports being a usual June and rises to the first step of the podium, decrease in one year, the channel records great generator of ratings, the 2014 Sochi becoming the most watched series in 2013 the biggest loss and is deprived of its rank Olympic Games brought its share of viewers with a 54.7% market share for its best episode. of second most watched channel of the to TV channel ČT Sport, ensuring a good On Prima, long-running soap opera Cesty country. Replacing Prima on the second performance during the period and even Domu remains the channel’s flagship and step of the podium is public broadcaster reaching a peak, attracting almost 3 million celebrates its 250th episode this spring. On ČT1 who keeps gaining ground, with a 0.3 viewers for a Czech Republic vs. Slovakia CT1, new local project, Mattoni I is a period point increase in one year. It has the most hockey game. It is the most watched program drama about 19th century industrialist remarkable performance on the prime time of the first quarter of 2014. Heinrich Mattoni and is scheduled for 2015- slot, where it gained 0.6 points over the past 2016. The country also follows the trend of year. To consolidate their respective overall Programming scripted formats with a local adaptation of market share in this increasingly fragmented Fiction, and particularly local productions, British comedy The Office due to be aired in TV market, the leading groups have created is a key genre in the Czech Republic. TV movies several digital niche channels in recent years. are regularly voted in by the audience and CME launched Telka in February 2013 long-running —relying on NOVA’s archives— joining the series are a safe Audience Shares for 2013 – Best performing channels comedy channel Smichov and male-skewing bet. As a matter Total Day, individuals channel Fanda, which started broadcasting of fact, most of in 2012. The same strategy applies to Prima, the three leaders’ 18.8%18.8% Othethersrs 23.2%23. NovaN

PRIMA LOVE 2.1% CT SPORTS 3.1% PRIMA COOL 4.1% 16.2%1 CT2 4.2% CT1 NOVA CINEMA 4.3% TV BARRANDOV 4.7% CT24 5.2% 14.1%14.1% The medical series Doktoři z Počátků is the spin off Ordinace Vrùžové Zahradĕ 2, PRIMA and was launched by NOVA rising to the first position with a 54.7% market share for its best episode

10 Prensario International Prensario International Special Report | TV MARKETS By Eurodata TV Worldwide | By Victoire Capitaine

Inside the Czech Republic TV market

2014 on CT1. At the same time, Germany Average Daily Viewing time – Per Individual Czech productions also travel beyond the also brings both TV movies and in H:MM (2011-2013) country’s borders: Burning Bush, created long-running series. The most by Polish director Agnieszka Holland, is popular series are crime and Individuals a three-part mini-series created for HBO investigation drama, such as Europe and was sold to Germany, Italy Místo činu on the air on Prima, 4+ and France. The storyline is also very local, which attracted almost 500,000 depicting the personal sacrifice of a Prague viewers for its best episode in 3:28 history student, Jan Palach, who set himself over the first quarter of 2014. 3:17 3:21 on fire during a protest in Prague against the Other European productions, Soviet occupation of Czechoslovakia in 1969. from the UK to Eastern Europe, 2011 2012 2013 Finished series do not meet the same as well as France and Italy also fill success as local ones but they are not outdone. the grids. The latest French series USA is the main provider of foreign drama, in the Czech Republic is Julie mainly long-running series. CSI Las Vegas and Lescault, which first aired in the The Mentalist, which are both aired on N OVA , morning on Prima then moved were for instance the most successful foreign to primetime from May 2014. series aired over the first quarter of 2014. They On the entertainment side, respectively reached market shares of 30% national production is also and 26.2% for their best episode broadcast gaining ground, with local over this period and confirm the soft spot that adaptations of strong brands. the Czech audience seems to have for foreign Competition shows seem to be crime and investigation drama. a winning formula, with CT1’s The country also follows the trend of scripted formats launch of the 6th season of the local version with Kanclu, the local adaptation of British comedy The due to be aired in 2014 on CT1 of Dancing with the Stars gathering nearly 2 Office million viewers at its highest point in 2013 Czech Republic has not stopped growing for and earning the title of flagship program of the past year and seems to be an increasingly the channel, Pop Idol and the 5th season of important element of the main network’s local The Voice both airing on N OVA this year. strategy. N OVA launched Voyo.cz, an online The trend was recently confirmed with TV service offering a wide range of series, Prima’s new launches this spring: the local films, sports games and documentaries adaptation of X Factor and Souboj Národůt, on an on-demand basis. Meanwhile, the the local version of the quiz show format competition FTV Prima has been expanding Test the Nation. The channel also ordered its online strategy, launching a similar service, a second season of the Dutch format I Love PrimaPlay.cz, which provides viewers with my Country’s adaptation. clips from series, feature films and archive material, as well as a premium section On Prima, long-running soap opera Cesty Domu Digital platforms including sports content. remains the channel’s flagship and celebrates its 250th episode this spring The development of online TV in the

Top 5 Programs of 2013 – Best Episode of each program Want to find out more about and affiliate (All individuals) ratings and programming trends in more than 100 territories Rank Channel Program Genre Day/Date/Time Rat% ‘000 Shr% worldwide? 1 CT1 Duch Nad Zlato TV Movie 12/24/13-7pm 24.9 2448 53.2 Order Eurodata TV’s “One TV Year in the World” and 2 NOVA Televizní Noviny News 04/01/13-7.30pm 24.2 2378 51.5 “International TV Trends” reports: 3 NOVA Doktoři z Počátků Series 06/25/13-8.25pm 24 2357 54.7 www.eurodatatv.com 4 NOVA Ordinace Vrùžové Zahradĕ 2 Series 12/05/13-8.22pm 22.4 2201 50.4 Source: Eurodata TV Worldwide 5 CT1 Sněžný drak TV Movie 12/25/13-8.03pm 21.1 2066 40.9 / ATO / MediaResearch

12 Prensario International Prensario International SPECIAL INTERVIEW | CZECH REPUBLIC

Dramedy: a local producerexperience

represents the series worldwide, starting on NATPE Europe’, he adds. Regarding the local TV market, Bobiňski says: ‘Locally developed fiction is best received TV content at the moment. Audience is hungry for interesting shows both entertainment and fiction if created and produced in a high quality. Unfortunately, in many cases great international formats Filip Bobiňski, CEO are adapted in a tiresome way or under-budgeted, which Dramedy Productions, Prague-based destroys the original concept and Czech production company, is celebrating success formula resulting in very 10 years from the release of the first prime- average audience results. This time fiction series produced for TV NOVA creates sort of reluctance and at that time, based on the format Periodistas conservatism in programming from Globomedia. departments who than have the Filip Bobiňski, CEO: ‘We have been the tendency to fix only to proofed first who brought to Czech audience foreign style of shows’. scripted format. At that time, we have showed ‘Czech market how TV fiction can be produced efficiently, is lacking more which enabled commercial broadcasters to entrepreneurship produce local fiction, thus we have sort of and passion for started the boom of fiction series in our TV in channel TV market’. management as well ‘For public Ceska televize we have as new enthusiastic developed and produced four seasons of a and well-trained local retro hit Wonderful Times, for which creative talent such we have been awarded Golden Nymph in as scriptwriters, Monte Carlo TVF as “Outstanding European directors, show runners and producers. The first season of the period family saga series TV series Producers”. Currently, we have on Ceska Televize is currently the quality The Manor House has reached an average share of 33-34% every Friday on CT 1 air prime time TV series The Manor House production market leader, while N OVA (Prvni Republika), a period family saga with and Prima new shows are rather locally more and more an important alternative way murder mystery from the 20’s. The series with developed fiction series and some “classic” how the viewers follow their favorite shows’. great story as wºell as high production value entertainment formats such as The Voice in And he concludes about the future: ‘We is in its first season (22 episodes) reaching an the recent months’. develop our shows in a way that they can average of 33-34% share every Friday on CT1’. About the digital platforms, Bobiňski be partially financed from international ‘We have also worked with commercial comments: ‘We are not expecting fast markets, both through co-production and broadcaster before, both producing and co- massive increase on these, but we are trying from foreign sales. Dramedy is also working producing. We finance approximately 25% of to work with such means of distribution for as a minority co-producer on several projects our current series The Manor House, which additional financing of our primarily free developed by foreign producers, bringing enables us to achieve great production value TV shows. Free VOD distribution available financing (including production rebate) and look. IMAGINA International Sales on websites of the broadcasters represents from central European markets’.

14 Prensario International Prensario International MAIN REPORT By Nicolás Smirnoff and Fabricio Ferrara

From Natpe Europe to Kiev Media Week: Central & Eastern Europe on focus

This is our annual special edition for At the same time, live shows, Central & Eastern Europe, distributed both the digital boom merchandising), The CEE bowl at Natpe Europe, for the first time in Prague, arrived these years. Government and Kiev Media Week, in Ukraine. Which The CEE countries production plans, • Most countries not are the main TV and digital media trends are perfect to adopt etc. And especially, recovered from 2009 crisis on the region? Best options to take? it fast, because they to go international, As local players usually stress, the region are mainly small to sale own products • Many new channels is not still recovered from the global crisis countries with abroad. every territory started in 2009. There are already 5 years of good tech educated Within the last difficulties, with advertisement pies being population. There 5-7 years, many ay and igital boom flat or down. The Western European nations has been an international sales • P TV D and the United States, which were investing explosion of new TV divisions were wn production the last decade in CEE region to join their outputs, CEE is one launched, including • O countries to European Union, have slowed of the regions with CME buyers with actors of the series presented at Disney Upfronts in Los Angeles, USA: finished programs Silvia Porubska, head of TV, Markiza (Slovakia), Alex Ruzek, head of acquisitions, TV Nova, RTL Klub, Hungary: Peter Kolosi, programming director, Blanka Póth, format and co- • Strong cost risings or stopped their ventures, and nobody is more new channels Czech Republic; Sorina Big, acquisitions manager Pro TV (Romania); and Petra Bohuslavo- production manager, and Péter Herman, head of creative and formats. But sure when they will be back. of the world. This va, acquisitions executive at TV Nova (Czech Republic) below a neutral Of course, there are some territories better concerns not only overview, it can be The big cross country TV groups are a big tip of Central & Eastern Europe. This Hungary is scheduling access prime time programming inside the prime time, than others. Russia and Poland are very Internet or VOD with good ratings results. But the new multi-platform landscape urges free TV to said that till now must be used for better international ventures solutions strong, especially the first one that has been options; the pay think big CEE broadcasters CEE growing by 15 percent per year, including TV business grew are not so developed roup of channels about 300 TV channels all in all and now it dramatically within the last 5 years, with share. Big entertainment shows, event or so successful on • G is a huge pole of content production. The many channels launched or re-launched. programming, fictions to go international. programs that increase web traffic, catch up the matter as they can. There is good (free TV, pay TV, digital) small Baltic countries, Hungary and Greece, So, today there are in CEE a lot of more Including flat ad pies, extreme competence services, social network communities, etc. traffic between groups of countries inside on the other hand, have been suffering channels than in the past, but the same or less and higher costs, there are a big and serious are all good ideas. the region, but the CEE productions are • Digital developments economical and political problems. Hungary money to afford them, with majority of the crossroads to solve. To afford increasing costs, the CEE not going worldwide as for instance the changed three presidents in one week some countries still under economical problems. What are the CEE broadcasters doing broadcasters and main producers have good South East Asia ones, that though their no • Co-productions years ago, and just in this 2014, is taking a And the last condiment to put into the bowl about? Most of them are developing group options: co-production projects, production tradition in distribution, are investing with bit of recovery about advertising bills. Most is own production. The CEE broadcasters of channels. Instead of handling just one sharing ventures (locations, formats, etc.) progressive plans to cover every corner of • Production sharing of the territories, unfortunately, are closer have changed from side to side the last free TV channel, now they manage one or branded content, second screen deals with the world. to Greece than to Russia. decade: from full finished programming two free TV channels, 3-6 pay TV channels online titans, 360 developments (licensing, We have the Turkish boom, of course, • Branded content buyers, to strong and different digital options. DTT (digital one of the strongest own producers, terrestrial television) is already announced of the last 20 • Second screen both of fiction and in many countries, but in crisis times is years. Romania entertainment. difficult to imagine the analogue switch is doing a good • International sales Even in the smallest off seen in Spain (with catastrophic work, with first- countries, TV consequences for the financing health of level international channels have their the TV channels, also). productions. Russia own entertainment The concept is to invest for the future, to be and Poland are now CEE challenges shows, some times well positioned when the market grows again production titans. with costs so low in the new multiple-screen environment. If But we don’t have • To post better the as USD 2000 per you handle a group of channels, you keep a CEE push as a region internationally episode. more market share all in all and you control whole, we can’t The main better the dynamism of the market, you speak about a CEE • Win-win international problems of own compensate one media with the other. You style for the world. relationships Natasa Arbajter, program editor, ProPlus (Slovenia); Zrinka Jankov, editor in chief, Nova TV production are can also make unified advertisement deals, HBO Central Europe: Martin Havlicek, acquisitions manager, Ondrej Zach, SVP programming If you are in Africa (Croatia); Danica Knego, deputy programming director, ProPlus (Slovenia); and Nina Mikola, increasing costs. cross media synergies, and so on. & acquisitions, Dita Pavlickova-Krivská and Michaela Valta-Wood, acquisition managers or Latin America, it • Opening new markets head of acquisitions Nova TV (Croatia) It turns to more Investing on digital is key for the strategy. is easier to watch an and more expensive Many programming managers from the Asian product than Premium pay TV channels are leading original fiction production in CEE region. • Identity niches: Most of the CEE countries are not still recovered from the global crisis, but the with time, if you world have the opinion that as important a CEE material. broadcasters are betting on own production and launching new TV channels New bets on scripted are expected from more pay TV channels digital content, fresh genres want to lead as rating points, are web clicks. They are the The CEE ratings and market rating of the future, they say. To develop 360 broadcasters and

16 Prensario International Prensario International 17 MAIN REPORT

From Natpe Europe to Kiev Media Week: Central & Eastern Europe on focus

main producers must work on win- for finished TV win international relationships, on co- series and movies. production projects with overseas big And formats in case titans that include not only sharing costs, something fresh but also opening markets and to establish appears’. a brand for upcoming proposals. There In the new are Hollywood studios as Sony making multiscreen productions in Russia, but CEE players can era, there are push co-production or collaboration deals opportunities with Latin America or Asia, for instance. CEE for all kinds of has groups of TV channels through different programming, countries, this is a not frequent advantage to and CEE is not take in mind for co-productions or sharing the exception. The ventures. broadcasters are Viasat, UK, for Central & Eastern Europe: Katrina Ivanova, acquisitions manager, Free TV Concerning the advanced digital very well developed CEE, Girts Licis, acquisitions manager, formats licenses, and Ilze Korjusa, head of acquisi- landscape, CEE region can make a difference in own production tions Free TV CEE & Africa about developing multi-platform content. so they need big The U.S. and Western European investments are down now in CEE, but the This can be very demanded worldwide. Also, entertainment region is learning to survive on its own CEE region is good testing new genres, as formats to make a happened with scripted realities recently, difference against or now with fresh celebrity shows. The CEE pay TV and new players can head new genres for the world. platforms. Original fiction TV series are countries. Entertainment or fiction? Genres? the flag of premium pay TV channels and Hungary (see special interviews apart) is Prensario regularly interviews many online titans, to make their own way on usually on the front about new experiences acquisition executives per market, and both content. And finished products are the best in Central & Eastern Europe. The two at Discop Istanbul and MIPTV in Cannes, option to cover programming schedules in main broadcasters launched last year pay we’ve checked that CEE buyers are looking the many new channels appearing (at pay TV channels ‘free TV alike’, moving good for fiction and scripted formats more than TV, new media) apart from the free TV entertainment brands to them. Now they’ve usual, due to the lack of fresh entertainment ones that need lower and controlled costs been successful offering access prime formats. Daiva Andrade, head of acquisitions of programming. programming even inside the prime time. at LNK Lithuania, said at MIPTV: ‘I looked Even, finished programming is surprising Tibor Forizs, head of program acquisitions with huge ratings and scheduling at RTL Klub, thinks: ‘On successes in different one side, free TV must evolve in the new territories of the multi-screen stage. But on the other, to be world. Turkish TV similar to pay TV is dangerous. Free TV series has lastly must always make a difference with event entered Latin programming’. America (the land of So… there are many matters to deal with, telenovelas) with an nowadays. About the events, what? Natpe important success Europe promises to be reinforced with the of 1001 nights move to Prague. Czech TV market is more (Global Agency) at similar to Germany, different from the the prime time of Eastern territories that are more ‘Latins’, free TV broadcaster according to Czech opinions. We’ll be seeing Mega, in Chile. It many new companies and more German is marking flashing players this year vs. Budapest events. And TVP, Poland: Paulina Rzqzewska-Bednarczyk, head of film department (TVP1), 26 points rating, at Kiev Media Week is growing every year, due Malgorzata Czyz, programming editor (TVP2), Krzysztof Bartolomiej Jaworski, 10pm. Romanian sales to the potential development of CIS markets, Mediapro’ s where there are thousands of things to be telenovelas are done. If the Ukraine political situation is Russia and Poland are strong production poles now. Though, CEE region needs a twist to gain more international markets present with good calm, it will have another good experience. ratings in 6-7 Latin Nicolás Smirnoff

18 Prensario International Prensario International PREMIUM interview | Broadcasters

TV-3 Russia: ‘Mystery, puzzles, secrets…inexplicable’

CEETV’s Georgi R. Chakarov met in Moscow DF: TV-3 really brought the trend for with Daria Fialko, General Manager of TV-3 mystery to Russia, and became a mystery Russia, who highlights the evolution of the pioneer in our country. Now we are TV-3 brand focused around the inexplainable expanding the range of the themes: it’s not and mysterious, the channel’s latest projects for nothing the channel changed the slogan and trends on the market. to “All Dimension of Reality”. It means that it’s something more than reality, but not limited to ceetv: Two years ago you said that your main mystery. Many other channels took up this trend, The series 13 is the main premier of TV-3 season goal would be to make TV-3 a recognizable brand. but it’s only us who follow this positioning 24 Have you achieved this now? hours a day, 7 days a week, whereas the others DF: Building a TV brand is a very long-term just do it on a level of airing just a few projects. ceetv: Any other projects we need to look process. To say that we have achieved this in the forward to? last two years would be a lie, but we advanced ceetv: Can you tell us more about the new DF: We are trying to be very careful when greatly. We’ve prepared the ground. We have shows? What’s their idea? it comes to the production of TV series. The a clear understanding of our brand, of our DF: When I joined the channel two years ago, important thing here is to make them well instead mission, values and audience. And what is more we started trying to work in different genres. It of making many projects quickly. Now we are important, we have performed an image research is widely thought that mystery mainly means doing an adaptation of The 4400, a story about recently, because it’s one thing to fantasize on how TV series. We proved that it’s not like that. For people who disappeared from different times successful we are, and another one to understand example, The X-versions, a mystery news where and in various circumstances, and came back to how our viewers perceive us. We wanted to get a real team of journalists gathers information our time. It will be a huge premiere at the end of feedback directly from the audience, and we got from all the corners of Russia and the world the year. We also continue to air foreign movies it. Our vision on the perception of the channel about some strange events. There has never been and series. We are the only channel in Russia by our audience was confirmed. I can such program before. We also actively entered the that successfully broadcasts American series in clearly state that we are on the right genre of scripted reality and docudrama. And primetime. It is very important that we have the track, and we will stay on it; we will after such super successful projects as The Fortune audience that comes to watch those series only keep on developing our brand, Teller, The Ghost Hunters, The Mysterious Stories, to us, showing us this unique loyalty. making it broader. we are launching new ideas in the same genre. A big premiere of this spring is Psychosomatics: The ceetv: Do you think it is a good approach to ceetv: What would be the Other Medicine. The main characters are doctors, adapt formats for your channel? three key words describing two charismatic geniuses of the profession. And DF: What is good about a format? You buy it your channel? the main idea of the show is clear from its name and you know that you have a strong story, huge DF: Mystery, puzzles, secrets – all sickness comes from the head and the nerves. number of written episodes and the success And the fourth word: Also, the studio-based shows: given the history in the countries of original broadcast. inexplicable positioning of our channel it was very difficult to The disadvantages are also clear – the license come up with something and realize an adequate limitations. That’s why I can say that adapting ceetv: Your idea. But as a result we have the show An Invisible series is not our strategic initiative. It is just an channel created a Person. And of course the TV series: we put in approach that works well in the condition we trend for mystery great resources, both creative and financial, to are currently in. Parallel to this we are developing in Russia. Can you develop new series projects. The main premiere our own stories. It is a very long-term process, explain how you of the season is 13. It is a series where the action and haste can only hurt. However, the formats made a decision takes place at the editorial office of a mysterious are easier to produce. For example, we are now to switch to newspaper 13, and the main characters, working on the adaptation of The Mentalist. We mystic? journalists, investigate the strange cases. have high hopes for this project next year.

Russia: share, per niche channels – 25/59 (Jan-April 2014)

Daria Fialko, General Manager of TV-3 Russia Source: TNS Russia, cities 100,000+, 05:00-29:00

35 20 Prensario International Prensario International PREMIUM INTERVIEW | BROADCASTERS bTV Bulgaria: ‘We are the main driver for the market trends’

The bTV Media Group is the market leader Bulgaria’s Got Talent with 36.8% share points ‘The existence of both in Bulgaria, operating a large portfolio of among audience 18-49, the Turkish series mediums also enables better brands which consists of one main channel, Kyuzei Gyunei (39% audience share) and the interaction with the content five thematic channels and the first and only local dramedy series Capital Hillbillies (34% as both TV and the Internet VOD platform in the country. It totalized an audience share). complement one another. audience share of 39.6% on prime time in Continues Alexandrova: ‘The TV industry in One of the best examples for the target group 18-49 in the first quarter of Bulgaria faces many challenges nowadays as a this symbiosis was a successful 2014, according to GARB. result of the fading economic crisis in Western increase in the interaction ‘Even though rather small, the Bulgarian Europe. The market is still suffering from the with the online platform of market is highly competitive with more than 250 very cautious spending behavior of our clients, the current season of Bulgaria’s available channels in the country and all major as well as reduced marketing budgets, and we Got Talent during the live international players represented’, explains to are happy to say that our group manages to broadcasts. On a deeper level Prensario Margarita Alexandrova, Acting maintain relatively stable results’. it improves satisfaction with Program Director, bTV Media Group, who ‘We do not only follow the trends in audience our brand’. adds: ‘Our main channel, bTV (34% of behavior and preferences because we are often Lastly, the executive audience share 1Q14 in 18-49 prime time) is the main driver for these trends. During the last completes about the future: the market leader with a focus on news and decade, bTV produced the most successfully ‘We aim to keep our leadership entertainment since it was launched in 2000. performing reality programs in Bulgaria, position by creating high quality In the last few years we built a unique portfolio among which are Survivor, The Voice, and content which will provide a positive experience of thematic channels each designed to attract Bulgaria’s Got Talent. Another achievement is for our viewers and an effective environment specific target groups’. the development of high quality local series, to communicate the messages of our clients. ‘The right mix of high quality locally which a few years ago drastically changed the The key pillar in our programming schedule in produced and acquired programs are the key whole market. From acquired fiction there is Fall 2014 will be a fifth season of Survivor – the to successful audience performance. There are strong interest in Turkish titles and recently strongest reality format in Bulgaria’. several very attractive genres to the Bulgarian we are observing also interest in Indian series audience in the last few years: reality programs, primarily aired in daytime’, she remarks. Bulgaria: audience share, per groups – locally produced series and entertainment Regarding digital Alexandrova explains: ‘In programs, as well as the modern world with new ways to consume 18/49 prime time (1Q14) acquired series, content, both traditional and digital media and bTV i s are getting more and more close to each Others undisputable other. Maybe some day they will become one leader in all medium but until this happens we still observe 26.8% CME three’. differences in the preferences of one or the 39.6% The key other. It is hard to say though which one the programs in audience prefers, as both are giving something 6.7% Spring 2014 that the other one cannot give’. BNT are the third ‘While the Internet is getting more and more 26.9% season of popular and is associated with the freedom to access whatever and whenever, as well as to share opinions, TV holds its ground as a main source of information and entertainment. At MTG this point this seems to be the perfect symbiosis, Source: GARB as our observations show that the audience is not consuming one at the expense of the other, but the overall usage of content and hours spent increase’.

The key programs in Spring 2014 have been the third season of Bulgaria’s Got Talent with 36.8% share points Margarita Alexandrova, Acting Program among audience 18-49 and the local dramedy series Director, bTV Media Group Capital Hillbillies with 34% audience share

22 Prensario International Prensario International Premium interview | BROADCASTERS

TV Joj, Slovakia, betting on own produced fiction

TV JOJ has been airing for 12 years in Slo- Slovakia: Audiencie shares - vakia and it has got siblings from that time: average for week 22nd 2014 the networks Plus and Wau. JOJ has a share of 17-18%, being 21% on prime time, Plus 4-5% Other channels of share and Wau over 2%. Markíza The channel offers quality family entertain- 19,1% Group 33,9% Own produced fictions:Panelak, ment and drama projects, strong news blocks Hungarian 4,8% a prime time telenovela that has been on air for 7 years, and and primetime feature films and branded US channels Profesionali, a sitcom about a police department series. Plus has contents for younger male 10,7% Czech type of audience who knows what he likes channels 7,5% 24% and Wau focuses on young female viewer and her demands. RTVS Joj Group Erika Tothová, head of acquisitions, TV JOJ, channels explains to Prensario: ‘We are strong in daily Source: Analysis department, Joj prime time projects: we are airing an own- produced telenovela called Panelak (Block of and family movies/comedy genres ‘that works Flats), the news at 12am, 5pm and 7pm, crime the best’, says the executive. news, sport and weather at 8pm, the court show ‘We are continuing in all our own produced Sudna sien, a weekly lifestyle magazine Nove shows from Spring season in Autumn-Winter we air the content that brings something new byvanie (New Home), a sitcom about a police season as well and adding a new heart-warming and different on the market, something well department Profesionali’. format with emotional elements and a weekly and quality produced, content for the whole Regarding acquisitions, it emits US series drama series about relationships and solving family, entertained or emotional in the slots such us as Bones, the problems around them’. where the viewers expect to watch exactly this Castle, CSI, Vi- The shows JOJ produces by its own are the type of program or genre’, adds Tothová. kings, Suits, local daily soap and drama series. She continues: Hawaii 5-0 ‘Panelak has been on air for 7 years already and Digital and features another daily drama series is in pre-production. ‘Digital media has been changed a market in adven- The projects produced by our local teams are a lot in the last several years and we built up ture/ drawn from the local stories, habits, back- a new media strategy and content, trends and action ground and experience what viewers would like expectations of the young generation and to see. The format shows we aired recently changed behavior on how to get the content. were quiz shows as Think, talent show The website www.joj.sk is one of the most well- as Got Talent, constructed reality Day known media websites in Slovakia with strong and Night and had good viewership news and crime content, lifestyle topics and with Kitchen Nightmares’. issues, thematic websites with content wanted. Synergies with traditional media is supported The market by content offered through catch-up or giving ‘In comparison with the previous local content promptly and exclusively’, con- years, there are lots of options to cludes the executive.n watch and content is the most im- portant fact when choosing a TV channel. Local content, news, crime series, action/adventure/family movies works the best on the main channel, while the smaller channels give an alternative programs in the light of the wide offer from the competitors and strong website contents’. ‘The audience selects smartly what Erika Tothova, head of acquisitions to watch. We can keep our viewers if The weekly lifestyle magazine Nove byvanie

24 Prensario International Prensario International SPECIAL REPORT | MARKETS

Ukraine: growth, despite crisis

Ukraine is the second largest TV market in the CIS region after Russia. The territory of TV share in Ukraine, May 2014 (aud 18+, all Ukraine) the state is 603,628 km² and its population amounts 45.6 million people. There are a total of 16.4 million television households TV signal reception type in Ukraine and approximately 24 million television sets in use in Ukraine (according to the National ost roup he th Broadcasting Council of Ukraine). Ukraine is R G : T 7 a kind of unique country in Europe from the point of view of the national-wide analogue SENSE digital platform terrestrial TV nets quantity: there are 15 channels of that kind in the country. Ukrainian developer and producer Private TV broadcasters owned by RostGroup continues to promote in the Ukrainian tycoons play the leading role on international market the first TV format based the local market. There are four dominant on an original digital platform: The 7th SENSE, TV Groups in Ukraine: StarLight Media Source: Nielsen launched last MIPTV. Olena Sibiriakova, (belongs to Viktor Pinchuk, operates STB, managing partner, explains: ‘While developing ICTV, Novy Channel, M1, M2 and QTV PlusPlus, Bigudi and Unian TV channels), First National is not so popular, as private Source: National Broadcasting Council of Ukraine, E&C Consulting our new show, we have done the key focus on channels), Inter Media Group (belongs to and Media Group Ukraine (belongs to Rinat broadcasters. Nevertheless it belongs to TOP- its interactivity and innovative possibilities for Dmitry Firtash, runs Inter, NTN, K1, K2, Akhmetov, runs TRK Ukraine, Football, 10 most popular TV channels in Ukraine. National TV channel is currently underway. Totally there are 16 the audience that allows them playing together with the players in the studio’. Mega, Enter-film, MTV Ukraine, Pixel Football+, Kinotochka, Donbas, Sigma There is no public broadcasting company national-wide broadcasters, more than 200 local and regional TV Olena Sibiriakova, CEO, channels), 1+1 Media (owned by Igor TV, Sphere TV, 34 Channel and NLO TV in the country yet, although the process of stations (both private and government owned) and more than ‘TV audience can also influence the results of RostGroup Kolomoiskiy, operates 1+1, 2+2, TET, channels). Government-owned TV channel its launch on the basis of state-owned First 80 satellite private broadcasters. an interactive game show in the studio: Cable is the most widespread television platform in Ukraine the intuitive choice was placed as accounting by the end of 2013 for over 5.9 million subscribers the key drama of The 7th SENSE (36% of the total television households). The penetration of game show. This distinguishes the MK, Ukraine: ‘We know what to offer’ cable TV has risen near 6% comparing with the results of 2012. format from the traditional quiz The terrestrial platform yet remains the second most widespread and talent shows’, remarks the MK-Distribution is hion shows like Losing the weight, the television platform in Ukraine and is used by 5.4 million television executive, who highlights that the one of the top content reality Bachelor and single women, and households. Satellite TV coverage in 2013 grew more than 200 company will continue to search distributors from Ukrai- different social projects and talent thousand households and reached 4.7 million homes (near 29% new ideas for the digital platform- ne acquiring content for shows. ‘We licensed mostly factual and of the total television households). The majority of satellite oriented formats for the audience The 7th SENSE, interactive Ukrainian and Russian entertainment programs: Australian households prefer to receive FTA channels and not to pay DTH of 22+ and more. game show TV channels such us First Connect and Invent Flying; Polish Own productions from MK-Distribution operators for the service. However, the constant growth of the Due to SINCE TV technology, about 1,000 PR representatives worldwide Paintings of the World, The World in Pictures th Automotive, Business, Automaniak and Yes We Can; Italian and More than a Song cable and satellite platforms has eroded the terrestrial platform’s could remotely participate during The 5 World Communication Forum in Dobro TV, etc., but also Marry me and American Girl, and market share which has decreased from 75% in 2007 to 63% in Davos (Switzerland). RostGroup acted as a technical partner and presented working with the Inter- Colombian First Lady, etc.’ of them are developed specifically 2009 and to 33% in 2013. its technology of interactive communication to the speakers, participants net, VOD, OTT services Dmitrieva: ‘Because of the political situation for sales: for instance, we offer internationally of the global event as well as their remote viewers in the real time mode. Katerina Dmitrieva, CEO All services on the terrestrial platform are currently free-to-air and international produ- in Ukraine, the channels have reduced acqui- formats such us Calendar Live and The Fight including DTT service from Zeonbud, private operator of 4 out of It is an innovative cross media platform, which integrates Internet into cers and footage stocks. It has launched the new sition budgets, while many of them disappear of Managers’. 5 DTT multiplexes in Ukraine. The rest 2% of the households use television and new media with wide operativeness. At the Davos Awards media project Global Content Exchange (GCE), or change the owners. It is not a secret that a ‘This year we began active work in MENA, IPTV and OTT platforms (currently there is no update statistics ceremony Sibiriakova awarded a prize on “The Media of the Future” which creates alternative global market for dis- huge part of Ukrainian broadcasters are owned Asian and African markets and had positive of these two platforms users) to watch TV category to the PR expert Maxim Bekhar for his Nominate.com project. tribution through globalcontentexcahnge.net. by people involved in politics. Situation on experience. We plan to open our own mini From the advertising point of view Ukraine is the second largest RostGroup is currently working on the development of a new version that Katerina Dmitrieva, CEO: ‘We aggregate top channels is better’. Regarding trends, the production studio, where at the beginning we market in the CIS region after Russia. The total volume of its TV includes ability for simple integration with digital resources, multilingual quality content and formats, license it for diffe- audience has switched into informative and want to produce short series of different genres. ad market grew 14% in 2013 and amounted $555 million, plus and live analysis systems. This new version also easily integrates with rent markets and then build a strong portfolio. infotainment content, and many news channels Our team invented an exclusive way for channels $62.5 million of TV sponsorship (data provided by All-Ukrainian the other systems through AJAX/JSON, API, SSE, websockets, webRTC, We know what to offer here in Ukraine. We were launched to provide people with non-stop to gather these short series like a constructor, Advertising Coalition). For this year the market volume was iframes, multilingual. also work with digital platforms, even last year information. ‘Anyway, local adaptations of big which will make it individual and suitable for forecasted 10% growth but because of Ukrainian grivna 10-12% Technical feature of the original digital platform is a combination of they tend to purchase only premium content international formats (The X Factor, The Voice, any programming. We have already produced deflation in February-March the market volume will definitely a live broadcasting with the new possibilities of managing the screens of from the major world studios and high ratings MasterChef, etc.) continue to be the most re- Paintings of the World (100x’3), The World grow in the Ukrainian currency equivalent but is likely to remain the game participants mobile devices (PC, IPad, IPhone) in the remote Russian content’. levant content in Ukraine. Also, CIS countries in Pictures and More than a Song’, concludes flat in US dollars. (data provided by All-Ukrainian Advertising locations and gathering instant feedbacks from unlimited number of TV The most popular genres are beauty & fas- produce a lot of TV product & formats and some Dmitrieva. Coalition). viewers in a real time mode.

26 Prensario International Prensario International 27 Special Report | Digital TV in Eastern Europe

Digital pay TV soars in Eastern Europe Eastern Europe TV households by platform (2010-2020) In million The number of digital Pay TV subscribers platforms benefitted will increase from 26.1 million (21.5% of TV from the analog households) in 2010 to 45.0 million (36.6%) terrestrial homes in 2013 and onto 73.6 million (58.2%) by converting to digital. 2020, according to a new report from Digital However, 24.9 million TV Research. DTT homes will be As Eastern Europe crawls out of recession, the added between 2013 number of digital TV homes will triple between and 2020, with all of the 2010 and 2020: up from 41.0 million to 124.7 remaining 23.2 million million. From the 52.3 million digital TV homes analog terrestrial to be added between 2013 and 2020, DTT will homes lost, so pay TV supply 24.9 million, digital cable 15.3 million, operators will gain less IPTV 6.6 million and pay satellite TV 5.8 million. from terrestrial TV. The Digital TV Eastern Europe report states Murray added: that digital TV penetration crossed the halfway ‘With the proportion mark of TV households in 2012, up from a third of terrestrial homes at end-2010. Fast take- up will push digital TV settling, much of the penetration to two-thirds by end-2014 and emphasis from pay TV onto 98.5% by players has fallen on the 27.5 million remaining 2020. Thirteen of the 21 countries covered in analog cable subscribers. ManySource: ofDigital these TV Researchhomes Russia: CTC launched this report will be completely digital by 2020, will upgrade to digital cable, but some will CTC Love with Estonia the first to full conversion – in 2012. shift to IPTV and satellite TV. However, many Simon Murray, author of the report, clarified: of the remaining analog cable subscribers are CTC Love Channel, ‘For the purposes of this report, we have refuseniks, who don’t want to pay more for TV targeting the 11-34 assumed that the situation in the Ukraine will services. As time goes on, the proportion of the year-old audience, be resolved quickly, with Russia withdrawing remaining analog cable homes with this attitude was launched on April from the Crimea’. increases. Free- to-air DTT (or even pay DTT) 1 in cable and satellite, The number of analog terrestrial TV is an attractive option for these homes’. with penetration households halved between 2010 and 2013, From the 83.6 million digital TV homes to of approximately leaving 23.2 million. Only 11.9 million DTT be added across the region between 2010 and 20% and 13 million homes were added, therefore the digital pay TV 2020, Russia will contribute 40.7 million, with subscribers in 20 cities Yuliana Slashcheva, Chief Executive Officer of CTC the Ukraine increasing by 13.3 million Russia Media Eastern Europe: Pay TV revenues and Poland 6.7 million. Yuliana Slashcheva, CEO, CTC Media, (2010-2020) In million which also managed CTC, Domashny and Pay TV Revenues Peretz networks, comments on the company In Eastern Europe, Pay TV revenues 1Q 2014 results: 48% USD 7,305 will be 48% higher in 2020 (USD ‘Our Russian 7,305 million) than in 2010 (USD TV advertising 4,944 million). Digital cable and revenues grew 12% IPTV revenues will more than double year-on-year in ruble terms in first quarter, USD 4,944 between 2013 and 2020, but satellite and we therefore significantly outpacing the TV revenues (the main earner) will estimated 7-8% growth of the Russian TV only grow by 22% over the same period. advertising market. Russia will contribute $2.02 billion ‘We expect the growth in the Russian TV (28%) of the pay TV revenues in 2020 advertising market to slow in the remaining overtaking Poland in 2015. Russia will quarters of 2014 and to be at the lower be responsible for nearly half of the end of the previously indicated range of region’s $1.1 billion additional pay TV approximately 5-8% for the full year. We 2010 2020 revenues between 2013 and 2020. TV strive to outperform the overall market in ARPUs have traditionally been very low Russian TV advertising revenues for the year’, Source: Digital TV Research in Russia, but they are set to increase. she concludes.

28 Prensario International Prensario International SPECIAL interview | BROADCASTERS

TV2, Hungary, prepared for the new challenges

About the top shows on air, Bence explains: ‘The year started with the Big Duet, a celebrity singing contest show, which was a huge success and won every time it was aired. The second event show this season is the Big Duet is a successful celebrity singing contest show, second season of the Masterclass, performing which was a huge success and won every time it was aired, extremely well and winning every Sunday while the second season of Masterclass performs extremely well and wins every Sunday prime time on TV2 prime time on TV2’. ‘We have launched a new scripted reality small cable competition is extremely strong, Gyorgy Bence, news and programming director, format, Magánnyomozók (Private Detectives), with 100+ Hungarian speaking channels. TV2 Group a daily show that is doing very well in the Free TVs still dominating the market, but Prensario interviews for the first time 7.30pm slot every day. A big change in our the model is going to change. TV2 like RTL Gyorgy Bence, news and schedule is that from Klub is going to charge for content, thus the programming director of TV2 the beginning of May we distribution market faces a different situation Group, one of the leading have moved the local soap starting from January 2015’. Hungarian media groups opera Jóban Rosszban to The executive says that the Hungarian gathering 17,7% in all day the first part of the prime audience watches ‘extremely lot’ television, shares total individuals +4, and time, changing the trend, 240 minutes a day in average. ‘Most of them 20,8% in prime time (6pm-11pm) shares in which made it starting after 10pm. Yellow Press are subscribers of a cable or satellite service, the same target group. is also on air every day: it is one of our biggest 30 percent has digital cable. DVR usage and on He explains: ‘The biggest news in our inventions, keeping its good performance in demand does not really effect the viewership market is that we have become market leader the prime time in a really hard contest’, stands so far’, describes Bence. in Hungary in terms of all day average ratings the executive. Regarding the future, he finishes: ‘There are considering 18-59, starting a new phase in In Hungary, Bence comments, realities plans of new channels on the table, but they the history of the channel. The competition —especially docu and scripted realities— are not realistic this year. The cable market for the prime time has been also much more ‘remained successful’, and local production system will change in 2015 and it is going to tight than in the recent years. Cable channels ‘rules’ the prime time. He continues: ‘No big be a really important development in our life, also doing well’. announcements for new channels, but the so we are ready to act fast, if necessary’.

Hungary: Yearly shares of channels Hungary: Yearly share, per media groups – Total Individuals +4 (Jan. 1-May 25) Total Individuals +4 - All Day (Jan. 1-May 25)

All Day Prime Time (6pm-23pm) Other RTL 14,31 18,01 13,26 18,42 16,4% 7,42 7,05 Other 26,4% 4,13 4,25 Hungarian 7,3% 3,85 4,02 2,8% 3,28 3,74 DVD/Video 2,4% 2,90 3,45 Sanoma 3% 2,70 17,7% 2,57 Viacom 3,4% 2,52 2,25 4,6% 16% 2,49 2,22 Viasat Chello TV2 TV2 RTL Klub M1 M2 Viasat3 Cool F+ Duna TV ATV RTL II MTVA Source: Nielsen Audience Measurement / TV2 Research Source: Nielsen Audience Measurement / TV2 Research

30 Prensario International Prensario International SPECIAL INTERVIEW | BROADCASTERS

TVN Poland: high-end dramas, digital platforms The most authoritative television channels in Jan 1, 2004 – Dec 31, 2013 previously unaired TV programs: Medics by night (comedy episodes and night shift jokes from Medics) or bonus web extensions of consecutive Kuba Wojewódzki episodes. It also offers spans beyond TVN productions: Spartacus, Masters of Horror or Magic City, as well as the kids series Teletubbies, Maciej Maciejowski, member of the management Inspector Gadget board in charge of new business development, Source: TNS OBOP TVN, and Sebastian Podkościelny, deputy or Johnny Test, director of the news section, TVN Superman, Batman or Justice League. TVN24.pl came fifth among Internet websites, TVN Group is made up of nine Maciej Maciejowski, being quoted 4.6 thousand times in other media. channels: apart from the main TVN member of the management Sebastian Podkościelny, deputy director of the it operates two other channels on DTT, board in charge of new news section, TVN, comments: ‘The fact that TVN7 and TTV (now 51% owned by TVN), business development in these channels came top among the most as well as the thematic networks TVN24 (news), TVN, says: ‘Connected devices authoritative TV channels proves that it TVN Style (female), TVN Turbo (male), TVN are becoming increasingly significant is not only the audience that relies on us, CNBC (business), TVN Meteo (weather) and f o r T V. Player.pl is being introduced to but also other media. Our coverage gives ITVN (international). further platforms so as to be everywhere them the fastest, high-quality, reliable and The flagship network TVN reached the within reach of our fans. Given the access to verified news on which they can build their first position between March and May, getting Player.pl via PlayStation, they will benefit from own news stories’. 14.11% of audience share, followed by Polsat even more convenient and unconstrained The findings were based on press, radio and TV with 14.04% and the two State-Owned opportunity to stream highest-quality monitoring where over 900 press titles, Internet channels TVP1 (8.81%) and TVP2 videos on the big screen’. websites, radio stations and television channels (8.15%). TVN7 and TVN24 were also The application is available on or their programs were quoted as sources. The among the Top 10 channels of this period Android, iOS devices, TV sets of many analysis included any coverage containing reaching 2.35% and 2.42% audience manufacturers as well as decoders of quotes from or references to primary sources. shares, respectively. selected operators. In April 2014 a total The findings do not include quotes published The company is also betting strong on number of nearly 4.6 million unique users on the Internet. the digital platforms. It closed this month an visited the platform via all devices. According to agreement with Sony Computer Entertainment Megapanel, the average time spent on Player.pl by Poland: average audience Europe to launch its VOD service Player.pl on user was 7 hours and 13 minutes in February 2014. shares, 16-49 (March-May PlayStation3 and PlayStation4 systems. It is On the other hand, the company recently available on the first platform since th4 June 2014, announced that TVN24 and TVN have been but the date of launch on the second one was not acknowledged to be the most ‘authoritative’ TV TVN 14.11% channels in Poland in the period of January 1, announced yet. Polsat 14.04% PlayStation users have access to the most 2004 to December 31, 2013, a report by the Media popular TVN-produced content such us the TV Monitoring Institute from June 2014 has shown. TVP1 8.81% series Medics or True Law as well as exclusive, TVN24 is TVN’s 24-hour news channel and TVP2 8.15% was quoted by other media 31,500 times. TVN ranked second, being quoted a total of 15,200 TV Puls 3.6% times. TVN CNBC (replaced by TVN24 Biznes TVN7 3.25% i Świat as from January 2014) was quoted 2.500 TV4 times over the last decade and ranked fifth both 2.75% on the list of the most authoritative TV channels TVN24 2.42%

and the list of the most authoritative business TVP Seriale 1.57% media in 2004–2013. In the overall ranking of the most authoritative Polsat2 1.53% media TVN24 was the fourth most highly quoted 0 3 6 9 12 15 Medics, one of the channel and was the top television station, broadcaster top series, is available for PlayStation users, Source: TNS OBOP after the deal closed with Sony this month immediately behind three press publications.

32 Prensario International Prensario International Special Interview | Broadcasters

Pro TV, Romania: stronger and bigger

commercial audience, Pro TV had an average of 30.5% audience share, more than double than Antena 1, which had 12% share. On all day, Pro TV was the leader with an average of 21.8% audience share’. After Masterchef, the cooking shows produce high audience shares, so Pro TV is preparing the 4th season of the program Continues Cesnavicius: ‘Our focus is chiefly set on reality and entertainment shows because platforms. Bringing TV and second screen expe- both resonate better with the Romanian audien- rience closer is definitely a priority, as we have a ces. However, fiction will not be set aside. In 2014, unique set of tools to maintain and reinforce our Pro TV continues the series of top-rated shows leadership’, he says, and adds: ‘The TV brands that rule television entertainment in terms of have Internet extensions that are current leaders Aleksandras Cesnavicius, CEO, Pro TV ratings and popularity. Romania’s Got Talent, of segments in entertainment (protv.ro), news which drew the highest ratings in the history (stirileprotv.ro) and sport (sport.ro). ‘We have During the first quarter of 2014, Pro TV’s of the local TV, already beats its own audience already developed second screen apps for The portfolio of channels drew an average of 32.3% share record reaching 59.1%’. Voice of Romania and Romania’s Got Talent with audience share on the commercial urban au- Regarding fiction, Las Fierbinti is the ‘genuine’ more than 10 million page views for live events’. dience aged 18–49 during prime time, while Romanian series inspired by the life of the rural ‘VOYO is not just a catch-up service, but a on all day, CME’s stations had an average au- inhabitants in the country, reaching an audience standalone SVOD offering, which includes all dience share of 26.1%. The generalist Pro TV share of 29.3% for the first four episodes of this TV content in simulcast as well as catch-up, but was audience leader with an average of 25.9% spring’s 5th season; and O saptamana nebuna is the bulk of the content is comprised of foreign audience share in prime time and 20% all day the new comedy series based on the TV series series and movies, including House of Cards, on its target audience. The Worst Week. Pro TV will also broadcast the Breaking Bad, Salt and The Artist. Any user can Acasa, the female–oriented channel, had an football matches in Europe League and Romanian watch on almost any device’. average audience share of 4% in prime time and Cup in 2014 since in 2013 they were the most Cesnavicius concludes: ‘Our main focus in 3.4% on all day on the same target. Then, Pro watched competitions in free TV 2014 is strengthening and improving the quality Cinema (1.1% of audience share on prime time ‘The most loved, discussed and watched shows of existing brands. This will be reflected in the and 1.2% all day); Sport.ro (0.7% audience share in Romania are typically talent shows and those new shows we are preparing for the fall season in prime time and 0.8% all day); MTV (0.2% which bring ordinary people into the limelight, of 2014. We plan to leverage the advantages audience share in prime time and 0.4% share such as The Voice of Romania. After Masterchef, provided by CME production facilities as well as all day); and Acasa Gold (0.3% in both slots on the cooking shows produce high audience shares, our experienced teams of producers that stand its target audience). so we are preparing the 4th season of the program’, behind our most successful shows. As a market Aleksandras Cesnavicius, Pro TV’s CEO, comments the executive. leader we cannot stand still and will always aim stands: ‘Our overall position on the market About digital, Pro TV is highly active on TV at bringing new, innovative ideas on the market is primarily focused on prime time, as TV convergence with the Internet. ‘We are cons- and constantly focus on bringing execution audiences are most active during prime time tantly developing new ways of strengthening its standards to higher levels’. and when they expect to see the best products. position on new media Advertisers try to take advantage of Romania: audience share, per CME channels the high exposure that this slots offer 18-49 Urban – Prime Time & All Day (1Q14) since it delivers better effectiveness 25.9% for their campaigns’. Pro TV 20% ‘The trends of 2013 continue into 4% 2014: we continue to grow stronger Acasa 3.4% and bigger. Between March 3rd- Pro Cinema 1.1% March 9th, Pro TV drew the highest 1.2% ratings in the history of modern au- 0.7% Sport.ro 0.8% dience measurement in prime time, 0.3% Prime Time All Day on the commercial audience aged Acasa Gold 0.3% 18 – 49. On the national audience, 0.2% Las Fierbinti is the MTV Romania it had the highest weekly average in genuine Romanian series that reaches an 0.4% prime time and also in all day. On the audience share of 29.3% for the first four episodes of this spring’s 5th season Source: Kantar Media

34 Prensario International Prensario International NATPE BUDAPEST 2014 - more Attending buyers & Producers

TV9, Russia: Inna Neudachnaya, head of marketing department, and Anna Tleuzh, program director

TV2, Hungary: Fisher Gábor, head of program- RTL Klub, Hungary: Bernadett Hungary: Andrea Zaras, head of Maria Csenyi, scheduler, Zsuzsanna Farkas, marketing ming strategy, Bence Gyorgy, program and coordinator, Alice Nagy, senior scheduler, and Robert Kalas, Molnarne Ofalvi, junior acquisitions, MTVA; Edina Balogh, Sr Friday TV, Russia: Maxim Krivitskiy, Gonzalo Cilley, Resonant Malyatko TV, kids channel from news director, and Ökrös Gergely, chief creative acquisitions manager, and Anita Acquisitions manager, Sanoma Media/ Igor Fedorov, director of acquisitions at programme planning manager of Viasat Hungary, with Sven officer. The company is looking for talent and programming director, and Anasta- Argentina, with Alexandra But, Ukraine: Tetiana Kmetyk, acqui- Noth, SVP Liason, German Speaking territories & Hungary Kiss, programming coordinator Story 4 & 5; Bianka Balazs, programming Intra Communications (Russia) with his sia Korchagina, head of acquisitions head of international, Russian sitions, and Volodymyr Kmetyk, game shows at MIPTV director MTVA wife Maria World Studios managing director

Maxim Pogibelny, liaisons sales manager, and Daryna Pirogova, liaison director, NBCUniversal, with Ukraine buyers: Natalia Liavynets, senior manager, Direct Sight Acquisitions; Oleksandr Zhuravskiy, program director, and Oleksandr Melnychuck, CEO, both at NTN TV

New players: Efe Beserler, senior Ilcnur Omer, content production manager, Haluk content manager, and Esra Acar, Ceska televize, Czech Republic: The leading channel in Turkey, Kanal D: Kurcer, president and executive board member, Buyers from ProSiebenSat1 Media Antoanella Ungureanu, Ozlem Ozsumbul, head of Sales and consumer product manager, at and Fatih Salis, news and international production Jitka Bodlakova, import Star TV, Turkey: Pelin Dogru, telecommunication company AG, Germany: Kaspar Pfluger, ope- content manager VOYO executive, and Dana Seidlova, Acquisitions; Emrah Turna and Ezgi Ural, Kanalturk, Turkey: Merve Tufekci, senior director, from Kanal D (Romania), with Asli Serim, rating manager, and Nicolas Paalzow, (new media) Czech Repu- sales executives; and Amac Us, sales acquisitions director, and Can acquisitions executive, Baris Turanli, Turkcell, with Sibel Ozorhon, business sales director, and Ismail Dursunov, international Filip Bobinski, Dramedy, acquisitions executive Aycetin, acquisitions authority development director, Calinos managing director blic, from the CME Group Czech Republic and acquisitions specialist programme manager, and Gaye Arman sales director, Calinos Entertainment (Turkey) Bickacioglu Entertainment (Turkey)

Channel 31, Kazakhstan: Olga Bordeianu, programming director, Iuri Brodskyi, general producer, and Natalya Tsymbal, programming director

Kata Szalai, program planning & sche- Adam Urbanowski, acquisition Poland: Alicja Gancarz, acquisitions at executive, TVN Poland, and Renata Poland: Piotr Lenarczyk, head of duling manager, Viacom Central and Nicolas Smirnoff, director of Kino+, and Joanna Rathe, acquisitions Elza Strapkova, acquisitions manager, and TV Joj, Slovakia: Erika Tothova, Eastern Europe; Bob Verteeg, acquisitions Kis Balazs, acquisitions executive, and Kolomyjska, director of program- specialist, DOMO + Kuchnia +, at programming and acquisitions, Polcast Peter Chalupa, head of acquisitions, at head of acquisitions, Eva Dzuro- NTK, broadcaster of Kazakhstan: Talgat Prensario, with Arthur Yezekyan, ming TTV, new channel of the TVN TV, and Piotr Borys, acquisitions and manager, Viacom Netherlands; Magdalena Adam Horvath, acquisitions manager, president, and Laert Soghoyan, the new media player nc+, with Markiza TV Slovakia (borders) with Izzet vcinova, acquisitions manager Zdunikowska, Viacom; and Malgorzata SPT Networks Central Europe, with Dairbekov, advisor to GM, Saida Igenbek, media group Magdalena Garbacz program director of SPI International Pinto, CEO at Global Agency general director, and Gulnara Sazanbaeva, head of acquisitions of Shant TV, Lucniska, acquisitions specialist, Viacom Diego Piasek, sales director of Electus Armenia. Northern Europe International program director

Georgian Association of Regional National TV Romania: Diana Broadcasters: Khatuna Mamardashvilli, Fox International Channels, Jaanus Junita Bud- Eniko Harsányi, head of business Antenna Group, Romania: Stanciu, acquisitions executive, bTV, Bulgaria: Apostol Penchev, Aleksandre Khutiashvili, Natia Kuprashvili, Georgi Lominadze, head of Noormets, administration, and Dániel Spollar, head Pro TV, Romania: Oana Bulgaria: Mariana vytiene, head LNK TV, Lithuania: Daiva Eduard Darvariu, channel Larisa Mohut, acquisitions Grozdeva, acquisition Channel 7, Bulgaria: head of TV, Vicky Politova, general executive director, and Tamar Karkulia acquisitions, Rustavi2 (Georgia) acquisitions, of film channels at Chello Central Europe Barbulscu, acquisitions Niya Stateva, translator, of acquisi- Andrade Gonzalez, head of manager GSP TV, and Anne manager, and Sorina Big, coordinator, and Anamaria coordinator, and Vessela director and chairman of the Board and his wife Kanal 2, Estonia tions, LRT content, and Jolanta Jasiene, (borders) with Althia Plange and Pia-Maria Maria Dragomir, acquisitions Popa, acquisitions manager. Nadia Kostova, head of of directors, and Miro Yanev, head Haka, sales at NBCUniversal head of acquisitions Dimitrova, programming acquisition manager manager acquisitions of contents

Andreja Sertic, Media Acquisitions with Croatian main broadcasters: Nina Mikola, Delo Hadziselimovic and Ranka Horvat, head of acquisitions, and George Makris, Pink, Serbia: Dragan Jelicic, head Mega, Greece: Louis Buyers from Star, Greece: Gina Katarina Niketic and Ivana Zebic, Bosnia Hersegovina: Sa- ProPlus, Slovenia: Natasa editors-buyers from HRT, all them from board advisor, Nova TV; Marco Doslic, Filip Zunec, head of films and Xenopoulos, head of Dimitriadis, international acquisitions of film department, acquisitions and nela Junuzovic, program series, RTL Croatia, with Tatjana programming; Ivan Vlatkovic, VP; Barbaraacquisitions at DI&MA Vision Buyers from Serbia: Vladana Cirovic, Arbajter, program editor, Croatia; Johannes Stanek, Marion Camus- head of schedule and research, RTL; Greek programming, manager, Nathalie Woodfield, general director, Happy TV, with Dexin Film acquisition at Hayat, and Zrinka Jankov, editor in Chief, Nova TV; Gordan Bobinac, Pavlovic, director of acquisitions Sandic Stetic, head of administration & (Serbia) with Tatjana Saudet, from Dragan Petkovic, Visio- and Tomaz Krzicnik, head Oberdorfer, sales at ORF (Austria); Nidal CEO at Kip Croatia and Dionisis Kinigos, programming director, and Lena executives: Dana and Andejla Petrovic with Dzenan Priganica, program of acquisitions Garcia, from Lucha Distribution (Lebanon); and Dragana Kos, head of acquisitions, at Antenna Group (Greece) communications; and Zeljko Mitrovic, regional distributor Saudet Media nary Thinking, Serbia stock manager Papavasileiou, foreign program (France) Ljupka Triunovic manager, Plus and Armin Luttenberger, ORF RTL assistant president

36 PrensarioPrensario International InternaTional PrensarioPrensario International InternaTional 37 Special interview | PAY Tv

MTG Pay-TV: ‘CEE has always been a crucial driver for our business’

or factual channels’. ‘We are working with operators to enhance their TV Everywhere products and on-demand services. All of our showing more exclusive European premieres programmes have full VOD and catch-up rights across our factual channels than ever before’, so our viewers can engage with our content on remarks Gofman. a multi-screen basis. Six of our channels are ‘We also offer premium programming that available in HD, as well as two additional Nordic audiences expect to pay extra for. In Russia, sports channels that we offer in the region’. Ukraine and CIS our premium HD movie ‘There has been consistent growth in the channels have the first pay-TV window rights Pay TV market as a whole over recent years, for four of the big Hollywood studios, and in which should continue as more and more the Baltic our Viasat Sport Premium channel countries in the region digitalise. CEE has has unrivalled sports rights such as Barclays Irina Gofman, EVP/CEO of Russia & CIS and Pay-TV Emerging Markets always been a crucial driver for our business Premier League, UEFA Champions League, KHL since we entered the region back in the 1990s, and Formula1, and the Olympic Games’. Modern Times Group (MTG) CEE and remains so today. ‘We don’t so much compete with free-TV as we operations include some of the leading free- ‘Our channels are very well received with offer a differentiated entertainment experience TV media houses in the Baltic, Bulgaria, Czech the target audiences, and have become a must- that they can’t match. Viewers get programming Republic and Hungary as well as a majority stake carry for all operators in the region. Currently that is relevant to them: what sets us apart from in the leading production company Paprika there are over 95 million subscriptions to our most of our competitors is that we are also a Latino, with presence in nine countries in the channels and we expect to go beyond the 100 significant free-TV operator in the region’. region. It is also the largest shareholders in CTC million mark soon. Many of them are the Regarding the synergies with digital media, Media (Russia). most popular networks in their country. In the executive explains: ‘We operate the online ‘Our Pay-TV business in CEE consists of Russia, we are the largest group: our Russian pay-TV service Viaplay in Russia (stand the Viasat satellite platforms in the Baltic and language movie channel TV1000 Russian alone) and Ukraine (TV Everywhere). In Ukraine, and the joint venture satellite platform Kino has the country’s highest viewership Russia it offers movies from our premium Raduga in Russia. We offer 34 own produced followed by TV1000, which shows American movie channels, in addition to library content, pay-TV channels to other operators, which are and international movies’. factual and series. In Ukraine it complements available all across CEE, including Russia and ‘When we acquire content and plan the the satellite subscription’. the CIS. Some of the channels are also available schedules, the CEE region is always top of ‘If possible we clear all multi-screen and in the Nordics, USA and Africa in 36 countries’. our mind. We buy and pre-buy content that catch-up rights for our programming so that The company recently acquired 75% of is relevant for the region and localise feeds: in 3rd party operators also have a ready-available Trace, the France-based youth media brand Poland we have dedicated feeds allowing us to TV Everywhere product. As operators and and global Pay TV channel operator that focus exclusively on the needs of that territory’. platforms evolve their propositions to TV has distribution agreements with third party ‘Audiences in CEE like well-researched Everywhere and Multi-Screen services, MTG network operators in 180 countries, including factual programming. Viasat History is is ready, and there with them from the start’, CEE. ‘Our objective is to expand our content performing very well in its target group and concludes Gofman. offering, digital availability and geographical beyond. An example of the titles footprint. We have invested heavily in the overall it shows is Inquisition, which channel offering, the content we make available will premiere later this year. on those channels and the actual branding Even we don’t commission of the channels themselves. Over 60% of our original programming for our premieres are exclusive, seen for the first time Pay TV channels, we do invest in the local markets’. early in shows and have helped ‘We have rebranded all our factual channels finance several shows by pre- Viasat Nature, Viasat History, Viasat Explore buying rights, such as Black as well as several of our TV1000 movie channels. Ops and Myth Hunters for our We have also entered Turkey: we are also looking male-skewed Viasat Explore at other fast-growing markets where there could channel or the recent I Bought My Inquisition is one of the latest shows in Viasat History be a demand for our portfolio of entertainment Own Rainforest for Viasat Nature. We are (photo credit: TCB Media Rights)

38 Prensario International Prensario International Special Interview | Broadcasters | Mena

MBC Group: Saraya Abdeen, the biggest period drama ever done in Middle East

Prensario is pleased to publish a new MBC continues to offer its viewers the best interview with one of the main referent of the of Arabic content and mix of drama genres. ‘In TV market in Middle East, Fadi Ismail, Group addition, we were one of the few stations which Director of Drama Production, Middle continued airing Turkish dubbed dramas East Broadcasting Corporation (MBC). The while other channels boycotted that genre. company had a great 2013 with new channels, We also introduced Korean dubbed series and as well as groundbreaking original the response was very encouraging. In productions that will be released general, 2013 was a positive year’. in 2014. Regarding original/ local productions, and following ‘We have moved from strong the mega success of the series to stronger in 2013. It was Omar (coproduced with Qatar another year of growth and TV), there will be more this year. Fadi Ismail, Group Director of Drama Production, MBC achievement on all levels. A new ‘New Arab drama productions will Group/ O3 Production channel was born: MBC Bollywood, be released, such us Cactus Alliance and international talent formats (already on air), a high end Dubai future plans: ‘For the future, there will me such as Arab Idol, Arabs Got Talent, based thriller of 15 episodes. As more quality content and better production The Voice and recently Your Face for Saraya Abdeen (The Palace), values with stronger storytelling. We are open Sounds Familiar (currently on air) a period drama taking place in to adapt international scripted formats but that has been a phenomenal success. 19th Century Egypt in the Palace of also looking forward and working towards the There will be more announcements the ruler. It is sort of Downton Abbey day when our about new entertainment formats, to be meets the Magnificent Century, and will productions released by end of year’, resumes Fadi Ismail. be the biggest period drama ever done in the can travel region’, says Ismail. worldwide and The company is also well known for having be adapted adapted Latin titles from Brazil, México (Ruby) elsewhere’. and Argentina (Montecristo). In 2014 it will produce and broadcast Matrimonio/ Second Chance, an adapted telenovela of 120 episodes. ‘Latin America is the home of the genre and, therefore, it is a logical

On entertainment, Your Face Sounds Familiar (Endemol) is place to look for scripted formats and even currently on air and has been a phenomenal success co-production opportunities on content that makes sense in MENA as well as in Latin American markets’. Ismail continues: ‘We have even picked up a short-33 episode prime time series and adapted it: we hope to have an Arab version of The Chairwoman (Telefe/Endemol) on screen by next year’.

Future On drama, there will be more original production in both, Cactus Alliance is a high end Dubai-based thriller of 15 local and Latin titles with Saraya Abdeen, and the adaptation episodes The executive concludes about the of Matrimonio/Second Chance, respectively

40 Prensario International Prensario International Special INTERVIEWs | PRODUCERS

APKIT, Russia: towards BEEMAA: Branded the content industry Entertainment

Russian Association of Producers of Film and Television (APKIT) gathers major local By Mehmet Akif Ebiçlioğlu, production companies and serves the interests of founder of BEEMA the Russian film industry in political, economic and public spheres. Formed in 2009, it brings Can you envision a meeting point where together 25 members, which are oriented toward entertainment-marketing professionals from production of movies, TV films, TV series and Europe, MENA and Asia could exchange their programs for the Russian film, animation and projects, facilitate each other’s production TV markets. The members work with all the needs, and meet with brands? This meeting point has Michael Lesin, chairman of broadcasters in Russia and countries of CIS. the board, APKIT taken shape as Branded Entertainment EUROPE The Association includes companies such as MENA ASIA Association (BEEMAA), born with its Amedia, Art Pictures Group, Bazelevs, WeiT official launch at DISCOP Istanbul, last March. Media, Russian World Studios, Dixi Media, Film Direction, Co-founded by Turkish agency 3P Product Placement Comedy Club Production, LEAN-M, Mars Media, Production, Hollywood’s A-List Entertainment, Mostelefilm, Motor Film Studio, Non Stop Production, Munich’s Ma Media and DigitalOne from Poland, it aims Pimanov and Partners, PRIOR, Profit, Riki Group, Star to facilitate the necessary tools for global brands to meet suitable Media, Sreda, STV, 2V Studio, TeleAliance Media Group, productions, as well as for productions to benefit from the support Forum, Central Partnership, United Multimedia Projects. of global brands contributing to the making of higher-budget and In April, the entity appointed Michael Lesin, general director of higher-quality productions in Europe, the MENA region, and Asia. Gazprom-Media, as the new chairman of the board, while the two co- Product placement and branded entertainment agencies, production chairmen of the board are the president of AMEDIA, Alexander Akopov, companies, corporate members, motion picture studios, industry and director of STV, Sergey Selianov. Since 2013, annually awards APKIT leaders, TV network and other industry professionals are part of professional awards in the field of television movies. the entity. Last February, the Association announced the results of 2013: Why in Istanbul? Istanbul is located at the crossroads between ‘Members of APKIT released 17 films in the rental and collected only Europe and Asia, and a growing TV content production capital. Turkish in CIS countries USD 160 million, 60% of total annual fees of Russian productions are internationally distributed to over 58 countries. Being cinema. New records include: Stalingrad (Non-Stop, Art Pictures) was in Istanbul allow brands and branded entertainment agencies and the most successful Russian film (USD 52 million); Three heroes on the other industry stakeholders to be better communicated and linked distant shores (PTS) was the most successful Russian cartoon (USD 31 to each other; and also to contribute to the professional management million); Bitter! was the most profitable comedy (USD 25.5 million - of the branded entertainment sector. over budget by more than 16 times); and Metro was the most successful We provide the necessary tools for entertainment-marketing Russian film-catastrophe (USD 12 million)’. professionals to meet and be better informed about trends and In terms of TV product, companies potential collaborations. By becoming a member, the companies will at APKIT released on federal channels have a practical and easy way to access a comprehensive international over 2,500 premiere hours —1,776 database with contact information; a place where production hours serials (43% of the total film companies and studios can share their upcoming projects, and premiere broadcasts on TV)— and their production needs; a way to keep up-to-date with branded 750 hours of TV shows. Among the entertainment-related news, information and announcements highest-rated Russian programs, BEEMAA has engaged in talks with the European Association of according to TNS Gallup Media, were Commercial Television (ACT) for collaboration and joined efforts in the shows One to one! (WeiT Media, communicating the Association to potential members in Europe. TV Channel One) and HB (Comedy Club channels from Asia, Pakistan, China, Ukraine, and the MENA region Production, TNT); historical dramas will be joining the association within the next couple of months. Ashes (WeiT Media, Russia 1), Cossack It was presented and shared with potential member Turkish brands village (Profit, First Channel) and Kill at Yeditepe University in Istanbul during a conference on Product Stalin (Star Media, First Channel); and Placement given by 3P Product Placement Production in March Kill Stalin, from Star Media, was the dramedy sport U from Art Pictures 2014. The Association’s representatives attended this month iTVF broadcast on First Channel and was one of the top rated military drama Vision, through which slots share 9pm Istanbul Forum and Fair and will participate at DISCOP Africa series of 2013 on STS increased by 26%. (Johannesburg, November 5-7) and MIPTV 2015.

42 Prensario International Prensario International Special report | MARKETS

The TV markets in Caucasus & Baltic, by MRM TV Share Latvia, March 2014

By Artem Vakalyuk, Head of Publishing Projects Content Report and Media Business Reports, Media Resources Management

Media Resources Management continues the HHs equals 785,000 and the overall number of cycle of articles dedicated to the current situation TV Share Lithuania, April 2014 (4+) TV sets is approximately 840,000, of which 300- on TV markets of the Eastern and Central Europe. 400 television sets have a built-in DVB-T tuner. The region is developing rapidly both in terms of The analogue terrestrial television platform is the its TV market volume and the number of players most widespread television platform in Armenia, on it. This time it provides an analysis of the its penetration is about 96%. Caucasians’ Azerbaijan, Armenia and Georgia, It should be noted, however, that some TV HHs and the Baltic’s Lithuania, Latvia and Estonia rely on more than one TV platform. Cable services Source: TNS Latvia territories are one of the most rapidly developing markets, although they are provided only in the biggest cities largest of the three Baltic states. It has an estimated significant share in viewing in Latvia as well as Azerbaijan Yerevan, Gyumri, Vanadzor and Kapan. It’s share is population of 3 million people, and its territory public broadcasters LTV 1 and LTV7. Azerbaijan is the biggest Caucasian country. near 15% of Armenian households while satellite totals 65,300 km². The total number of TV HHs 63% of households in Latvia receive TV signals It has an area of 86,600 km² and its population TV penetration is about 5%; IPTV services also equals 1.35 million and the overall number of TV via cable (analogue, digital, IPTV), and 16% exceeds 9.4 million people. The overall number started to emerge in the biggest towns of Armenia, sets is approximately 1.8 million. use satellite services. Among the leading cable of television households is 1.8 million and the but their total penetration yet is not significant – The pay-TV market is dominated by the cable television operators in Latvia are Izzi, Baltkom overall number of television sets is approximately near 0.1% of Armenian TV households. operators, which still have a low digitization rate. and Lattelecom, while Viasat is the leading 2 million. The analogue terrestrial TV platform A total of 18 broadcasters are currently available Cable TV services are facing competition from provider of satellite services. Lattelecom (51% is available in all TV HHs, its coverage is about on the terrestrial platform in Yerevan (3 public owned by the Latvian state) is the country’s main Source: TNS LT other digital platforms. These include the Viasat 98.9% (1.78 million households). However, satellite channels - Armenia 1, Armenia TV and Shokhakat satellite package and various IPTV services. Digital IPTV platform and operates the only digital TV maintains a strong market share: 1.2 million DTT-multiplexes (DVB-T MPEG-4 standard): in the country. as well as 15 commercial broadcasters: Armenia GALA is the country’s main pay-DTT platform. The terrestrial television platform. DTT was launched households (66.7%) use this platform to receive AzTV, ITV, Idman Azerbaycan, Medeniyyet, ANS, A total of 7 broadcasters are available on the 2, Shant, Erkir Media, ATV, Armnews, Kentron, number of pay-TV subscribers to 414,400 in 2013 in Latvia in 2009 and, after a brief transition TV signal. Cable TV penetration is about 15% Lider, Space, ATV, Xazar, TRT1. It is planned that analogue terrestrial platform (Government-owned Lime, Dar 21, etc). In other Armenian towns viewers (according to the national telecommunications period, analogue terrestrial transmissions were (270,000 households). in nearest future 24 TV channels will be available Channel 1 Georgia and commercial TV channels can watch only 5-6 TV channels. Currently there regulator RRT). The figure included 128,000 switched off in June 2010. Currently over 20% A total of 9 broadcasters are available on the through DTT platform. Among the three Caucasian Rustavi 2, Sakartvelo, Adjara TV, Marneuli are more than 80 TV channels in Armenia (more digital cable TV and MDDS subscribers, 118,300 of Latvian households receive terrestrial TV. analogue terrestrial platform (public broadcaster countries, Azerbaijan is leading the DTT process. TV, MZE TV and Alani TV), although not all than 30 of them are the regional ones). IPTV subscribers, 67,800 DVB-T subscribers and Latvia is the second largest market in the region İTV Azərbaycanın, government-owned AzTV and The full transition from analogue broadcasting to broadcasters have full population coverage. Rustavi In accordance with Geneva 06 plan, Armenia will 100,400 satellite users. The majority of households after Lithuania with a total volume of its TV ad Idman TV and commercial TV channels ATV, DVB-T is scheduled to take place in 2015. 2 has the largest population coverage reaching near switch to digital TV transmission during year 2015. prefer watching free terrestrial television. Nine market of $50 million in 2013 and is forecasted Lider TV, ANS TV, Space TV, Xazar TV and data on TV ratings and share of the TV channels 85% of the population. Currently there are more The federal operator TRBNA has chosen DVB-T2 years after the introduction of free-to-air DTT to grow 6.5-7% in 2014. TRT1). It is estimated that approximately 97% of in Armenia is not available because of the absence than 60 TV channels and over 40 radio networks as the system standard for the country. channels, analogue terrestrial transmissions were the population have access three or more networks. of national-wide TV researches in this country. in Georgia. Unfortunately data on TV ratings and share of switched off in October 2012. Estonia Currently there are more than 30 TV channels in According to Star ZenithOptimedia the total TV ad Analogue terrestrial is the primary television the TV channels in Armenia is not available because Local TV broadcasting market is dominated The territory of Estonia covers 45,227 km² with Azerbaijan (20 of them are the regional ones). spend in the country exceeded $68 million in 2013. platform in the country. Cable and satellite of the absence of national-wide TV researches in by Modern Times Group (headquartered in a population of 1.3 million that make it one of Overall Azerbaijani viewers have access to more platforms are insignificant and used only in such this country. According to Starcom Media West, Sweden) that owns TV3, TV6 and TV8 channels. the least-populous member states of the European than 100 TV channels through satellite platforms. Georgia large cities as Tbilisi and Batumi (approximately Armenia the total TV ad spends in the country Commercial TV channels LNT, BTV, PBK as Union. The overall number of TV HHs is 550,000 The first DTT transmissions began as a pilot Georgia is the second largest territory with an 20-30% of HHs). There are less than 200,000 pay exceeded $50 million in 2013. well as public broadcaster LRT have also strong and the overall number of TV sets is approximately project in September 2004 in the capital city of area of 69,700 km² and a population of 4.5 million TV subscribers (less than 14% of the total number positions. The TV advertising market is growing 800,000. Of the approximately 550,000 TV HHs Baku. It is estimated that DTT coverage reaches people. The total number of TV HHs is slightly of households) in the country. Lithuania year on year with expectations of growth of 3.5% in Estonia, 50% rely on the terrestrial platform now 95% of the population. Now there are 10 more than 1.5 million and it is estimated that The country has begun a DTT trial which has Lithuania is a country in Northern Europe, the this year. In 2013 it accounted for $67.6 million. for their primary TV reception. While terrestrial TV channels available for the population through there are approximately 2.5 million television sets been running since the summer of 2009 in the city remains the most popular television platform, it of Tbilisi. For digital terrestrial TV implementation Advertising expenditure, by countries (2013) Latvia is closely followed by the cable platform which is Georgia will use DVB-T2 standard with MPEG4 Also from the Baltic region, Latvia the largest pay television platform and available in hare stonia pril TV S E , A 2014 compression. The analogue switch-off should be that has a population of more than 2 nearly two-fifths of television households. Satellite completed in the country till June 17, 2015, although Georgia 110 million and a territory of 64,589 km² and IPTV platforms count for less than 10% of there is yet no special DTT Deployment Programme with a total of 810,000 TV HHs and penetration each. The switch-off of analogue approved by the Georgian authorities. Azerbaijan 68 approximately 1.2 million TV sets in terrestrial transmissions took place on 1 July 2010. Unfortunately, data on TV ratings and share of use. There are more than 80 Latvian The public service broadcaster ERR runs two the TV channels in Georgia is not available because Lithuania 67.6 TV channels (about 20 of them are channels: ETV1 and ETV2. Estonian viewers can of the absence of national-wide TV researches in the regional ones). watch several private national TV channels, the this country. Nevertheless TV advertising is a rapidly Armenia 50 In total more than 300 channels are number of which has increased within the digital evolving industry: the total TV ad spends exceeded available on the territory of Latvia. switch. Still, Kanal 2 and TV3, which continue $110 million in 2013. Latvia 50 TV3 is the most popular television to broadcast also in analogue mode, dominate channel targeted at a Latvian language on the television market along with ETV1. TV Armenia Estonia 30 audience owned by Modern Times advertising spend reached last year a bit more than Armenia is the smallest country in the Caucasian Group. Russian language channels $30 million, which is a rather flat result comparing region with an area of 29,743 km² and a population 0 20 40 60 80 100 120 (PBK, NTV Mir Latvija, RTR Planeta with 2012. It is forecasted that the market size will Source: TNS Emor of 3.1 million people. The total number of TV Source: Star ZenithOptimedia, Starcom Media West Armenia, etc. Baltija and Ren Baltija) also have grow at least 2-3% this year.

44 Prensario International Prensario International 45 Exhibitors

Suite #1049

Televisa Europe: new products for new markets The European office of The company continues to push its format Televisa International catalogue, with the return of the #1 entertainment (USA/Mexico) continues show: Dancing for a Dream. ‘After a successful to build a strong presence new season in Canal 2 Mexico, it returns to CEE: in Central and Eastern Romania will have the 15th season, while Markiza The Stray Cat, the new telenovela with Maite Perroni Europe, by launching new (Slovakia) will produce the second one. The local has already been sold to TV2 Hungary, and Dancing for titles and reinforcing its versions in Serbia, Czech Republic and Bulgaria a Dream returns stronger to CEE with new seasons in position, or recovering have been a huge success in the past’. Romania and Slovakia territories that are betting From La Competencia (Spain), Televisa (Triumph of Love was sold to Viasat Pay TV, and Claudia Sahab, director, again on the distributor’s brings to Prague five outstanding titles: Dolphins Diema TV is airing Wild at Heart), Serbia (Pink Televisa Europe product. with the Stars, sold to Spain and Portugal, and is also airing Wild at Heart) and Slovenia (two Claudia Sahab, director, Televisa Europe: optioned in France, Italy and Netherlands; the new telenovelas on air)’. ‘Our businesses in CEE have been stable during game show The Wacky Old Game; Mad Mall; ‘We have big expectations in this region, as the last years, but we have also increase presence Project Adan & Eve; and the quiz show Push it! there are new channels being launched: Planet in more territories, such us Albania, where we According to Sahab, the region is doing better TV (Slovenia), Agon (Albania), CTC Love gained a new slot on Media Vizion, and we year to year: ‘We have increased our footprint in (Russia) and new small and medium-sized started working with Top Channel that will Poland, Hungary (working with RTL Klub, TV2 channels and TDT networks in Poland and premiere The Dark Widow (co-production with and Story 4), Croatia (HRT and Nova), Bulgaria other strategic territories’. Caracol TV Colombia). Our products are having ‘There is a growing demand of formats — the best audience results of the market’. entertainment is being produced all over the For Natpe Europe, the executive highlights two region—, but fiction product is still strong, new telenovelas: The Stray Cat and Malquerida as well. Great news from our division is that (Victoria Ruffo and Cristian Meier, premiered Rebelde Rio (the Portuguese-language version in June 2). ‘The first one is starred by Maite of successful Rebelde) was sold to Mediaset in Perroni, a very well-know actress in CEE from Italy, a market we are putting special emphasis this year. There, we have optioned three formats: Don’t Mess With an Angel, and has already been Ricardo Ehrsam, Manola Martin, Beatriz Rodriguez and Elsa sold to TV2 in Hungary. We will be probably Garcia, all from Televisa Europe, with Elza Strapkova, acqui- Sing it Sell it, Los Gonzalez and Dolphins with the sitions manager, and Peter Chalupa, head of acquisitions, stars’, concludes Sahab. closing more deals in the next weeks’. Markiza TV (Slovakia)

Viewing Box V55 TV3: co-productions in all senses

TV3, the leading contents, where apart from the miniseries we have broadcaster of Catalonia daily soaps of 30 minutes in original language (Spain), assists to Natpe (Catalonian) such us Family Fare, a 25% share Europe for the first time telenovela in its fifth season. Another genre we bringing its recent co- manage are documentaries about music, culture Barefoot on Red Soil production with Brazil and biographies’, explains Carrera. (TV Brasil) and Television Exaneta is a 3D documentary about the also have co-produced animation (with Imira, Espanola (TVE), Barefoot “human towers” in Catalonia, which have been BRB). Dynamiks, that makes science fun for Victor Carrera, sales executive on Red Soil that expects to named intangible World Cultural Heritage. ‘We 7-12 years old kids’, completes the executive. sale all across CEE, specially in Poland. Another great news of the company is that Victor Carrera, sales executive, is in Prague the format of the series The Red Band Society pushing strategic international alliances to (co-produced with Filmax International, who continue developing co-productions in the distributed internationally) has been picked up world. Among others, the distributor has in US by FOX, which confirmed the first season two powerful miniseries, Looming Affairs and that will have a younger target. The title has Worth your Salt. already been adapted in Italy, France, Finland, ‘We have a catalogue of over 300 hours of Poland, Peru, Argentina and Chile. Family Fare

46 Prensario International Prensario International Exhibitors Suite #1043

Telemundo: high quality, classic telenovelas

At Natpe Europe, Telemundo Internacional in her way to make her dreams come true, and We have an equal (USA) offers for the first time ever to European Part of Me (120x’60), based on the story of balance of new buyers the telenovela Queen of Hearts (120x’60), Second Chance which has been a favorite from telenovelas and premiering this summer in USA, and the series our catalog in Europe, broadcasted in most of those from The Lord of the Skies, Second Season (80x’60), the CEE countries’, explains Melissa Pillow, previous years co-produced with Argos (Méixco) which has sales director, Europe. on air at the already reached an outstanding audience, The distributor is also pushing two of the moment’. becoming the third most-watched premiere latest formats from TVN Chile The Carmona Trends? on Telemundo in its debut. Family and Come Back Soon. ‘We have recently ‘Not much has ‘We are also presenting Nora (120x’60), a co- closed sales for the format of our hit telenovela changed in production between Televen (Venezuela) and Missing for ex Yugoslavia; The Impostor has the CEE’, says Melissa Pillow, sales director, Cadenatres (México), about a young woman been our best-seller in the CEE this year, having the executive Europe of humble beginnings who overcomes obstacles been licensed in Romania, Bulgaria, Serbia, and concludes: Bosnia, Macedonia, Montenegro and Cyprus. ‘Buyers want high quality as always but still In Hungary we have licensed Broken Angel and wish to have classic, fairy-tale like telenovelas our classic title Beautiful But Unlucky, as well as for Free TV. The only difference between the rerun of our legendary hit, El Zorro. Part of now and previous years is that, naturally, we Me has recently been sold in Romania’, she adds. are discussing an ever increasing amount of Telemundo has a good presence in the region. digital rights in the form of VOD, streaming on Continues Pillow: ‘We currently have two dozen mobile devices and catch up rights. We must premieres on air in the CEE, and would double collaborate with the broadcasters in the region that number if we also consider rerun slots. Our as viewers watch their telenovelas on demand prime shows on air so far in 2014 are Broken instead of real time’. Angel and The Return, in addition to the 2011 Later in 2014, Telemundo Internacional hit Maid in Manhattan, which is the driving will be launching the new entertainment force of ratings on its channel in Romania and format I Am The Artist, which will be the first Bulgaria. Curiously, we also have the rerun of large-scale non-scripted format to be offered Queen of Hearts, brand-new for European broadcasters our 2006 telenovela The Woman in the Mirror on in Europe, and the company expects it will be and The Lord of the Skies, Second Season air with excellent results in Bulgaria and Poland. a hit in the CEE.

Entertain with TVN Chile

Apart from the reality shows have a lot to surprise international successful telenovelas, audiences… they are fresh, originals, with distributed as ready made rhythm and can work really well in the most or format worldwide by demanding TV markets’, they remark. Telemundo Internacional Is the case of Apuesto por ti, about people (USA), Television with extraordinary activities that surprise Nacional de Chile is visually, which has been optioned in Spain and pushing internationally Argentina, as well as TC Television in Ecuador its catalogue of with 18.8 rating points and 28.8% of share, Ernesto Lombardi, entertainment formats, being the #1 program in the 8pm slot with manager of international business which are not only very peaks of 39 rating points’. successful in the local Calle 7 is another big blockbuster from market, but also in some territories of South TVN with five years on air, which also has America, such us Ecuador, Bolivia and Peru, a tremendous success in TC with 18.3% Apuesto por ti, which had a great premier last January, and Calle 7, a big show at 5pm slot, are very successful on the among others. market share at 5pm with a impressive 360° Ecuadorian broadcaster TC Television Ernesto Lombardi, manager of international development through social media; Rojo – Fama business, and Alexis Piwonka, sales and Contrafama returned with incredible numbers: the great finale; and Peloton, where common marketing, explain: ‘We have long experience is a tournament of 12 dancers and 12 singers people received a hard military training and in realities, talent and game shows. Chilean that are being eliminated week-to-week up to only the stronger survive.

48 Prensario International Prensario International Exhibitors Suite #1019

ITV: from action to love stories

Among the main titles for Prague the company highlights the mini-series Butterfly’s Dream (5x’42) and Black Rose (27x’42), a series about two brothers who are at war: the oldest has always been jealous of his younger brother and all he wants is to be the sole heir of the inheritance and the sole leader of the family. Can Okan, president & CEO, and Ahmet Ziyalar, mana- 20 Minutes is a super production that ging director mixture drama and crime. It tells the story Being one of the top content distributors, of a man who takes four years to marry the From 20 Minutes, action, to Black Rose, love series ITV Inter Medya is a good example of Turkish woman he loves; nine to get the job he wanted, content diversification and expansion: its ca- 10 years to build his home, 12 years to raise her Black Rose, Red Scarf, The Tulip Age, Love is in talogue includes from action/drama series to two children, 35 years to build a happy family the air and 20 Minutes to local broadcasters. traditional, love story series with high quality and ... only 20 minutes to lose everything. ‘Both, traditional love stories and action series production values. In Between is the story of a traditional work well for us in the international market. Can Okan, president & CEO, and Ahmet woman who lost her mother as a little girl We aim to have this diversity to offer more Ziyalar, managing director: ‘We changed who lives with her father and her aunt in options and became more attractive to clients’. our distribution model in the MENA region, the suburbs. The Butterfly’s Dream (5x’42) Other top titles are Law of the Land, where by partnering with Dubai-based production follows two poets in their early twen- the law of love and the love of the land will face company Beelink, which already have four of ties and their dream to become famous. and The cost of Love, the drama of the young our titles to distribute. They will have our full In Central Asia the distributor is doing really heir of Haznedar Holding, one of the biggest catalogue available in the near future’. well with new deals in Georgia, where it sold companies in Turkey; and Red Scarf (88x’45).

Viewing Box V52 BRB, for young audiences BRB Internacional (Spain) introduces at Natpe Europe the series that will premiere in 2015 around the world. Talking Tom and Friends (52x’11) and Invizimals (26x’30). The company Invizimals, the series from the PlayStation also shows in Prague for the first time for CEE clients the first episodes of videogame saga, is preparing its premiere Filly Funtasia and Mica. this autumn after the welcome afforded its Based on the app phenomenon created by Out Fit 7, Talking Tom and two TV movies: Invizimals: The Alliance and Talking Tom and Friends Friends revolves around the real live of the “appstars”. Aimed at a target Invizimals: A Tale of Two Dimensions, which audience of between 6-11 year olds, it’s all about a new cartoon sitcom reached more than 8 million viewers around the world.

WMP, media machine of entertainment formats Juan Fernandez, a girls and three guys play the hottest, most very well known Latin sensual game ever, giving them no boundaries. telenovela distributor in Nothing is off limits as long as they are willing; Central & Eastern Europe, and I want Alex’s job, a reality show featuring is back attending Natpe the fascinating life of international recognized Europe but this time with a and award winner glamour photographer fully different proposal: he Alex Manfredini, with behind the scenes of has formed in Miami, USA, incredible and sensual photo shoots. Juan Fernandez, CEO a media machine of fresh Theme Park Mania is a dynamic show that Spin the Bottle entertainment formats, associated with David runs through the most incredible world theme Fernandez: ‘He have invested in trailers Barski, a successful format creator and producer. parks, exhibitions, conventions, museums and pilots of the products, we have a good He is in Prague offering five brand new and attractions. Customized branded content infrastructure of staff and tech equipment to entertainment formats for CEE: La Corte caliente, creation is available. Glamorosas is a variety keep business moving. And the media machine a court show where all the issues are exclusively show hosted by 4 beautiful hostesses from includes generating fully on demand, any couple problems and the arguments get hot. A Colombia, Venezuela, Ecuador and Argentina, program the customer decides. The market show where all the “dirty laundry” is exposed. where they review all the topics that interest today demands fresh ideas, end-to-end Spin the Bottle, the reality show where three men, and fascinate women. solutions… we are for the matter’.

50 Prensario International Prensario International Special report | TRADE SHOWS

Nicolás Smirnoff and Fabricio Ferrara, from Los Angeles, USA L.A. Screenings 2014: new programming roads are open

The L.A. Screenings 2014 for TV-oriented fare, following worldwide buyers took place last the Internet way of being. And May in Los Angeles, USA. Since they must develop new ways of Thursday 15, about 1,500 buyers monetizing business, some of from all the regions attended them through the products by Latin America, at the NBCUniversal screening: Belinda Menéndez, president, and María Malaysia, at the Disney Upfronts: Airin Zainul, ‎group general manager, the product display of major Sánchez-Munoz, SVP for Latin America, with Mexican Televisa Group: Elsa Vizcarra, VP pro- ntv7 & 8TV, Seelan Paul, CEO, Television Networks, Sherina Mohamed themselves. The three groups Hollywood studios, featuring gramación at Televisa, Karina and Ana Lidia Montoya, both acquisitions at Televisa Networks; Nordin, group general manager, TV3 & TV9, Media Prima Group; of content outputs face lots of up: Adrián Echegoyen, Jaime Aguilar, both acquisitions at Televisa, Carlos Sandoval, MD, VEO, Chen Khen On, content manager assistant, TM; and Cheng Imm, their 2014-2015 season of U.S. and Rubén Jácome, corporate image director, Televisa general manager, TV3, Media Prima Group homework ahead. TV series, feature films and other Prensario conducted a types of programming. survey among come 150 What can be said after the show? buyers from different regions, There was a good presence of Central & Eastern Europe buyers in Los Julian Geist, communications, Markus Freker, chief officer group The perception of Prensario Angeles. At the Disney Upfronts: Eva Dzurovcinova, acquisitions manager, content, Wolfang Link, SVP entertainment, and Ruediger Boess, SVP regarding what major is that, as never before, the TV Joj (Slovakia); Sorina Big, acquisitions manager Pro TV (Romania); Petra acquisitions, all from ProSiebenSat.1 Media AG Germany (borders), Hollywood studios product Bohuslavova, acquisitions executive at TV Nova (Czech Republic); and Silvia with Lars Wagner, VP and general manager, Disney Channels Germany. programming needs of free Porubska, head of TV, Markiza (Slovakia) they liked most. Chasing Life TV, pay TV and the new digital (comedy) was the preferred platforms are diverging. New identity, A huge amount of product was TV series at Lionsgate; Rush differentiation, monetization options are exhibited at the screenings; most of them (about a cynic doctor taking required. There are good opportunities for lasted from 9am to 7pm, or so… the care of millionaires) at Fox; providers on feeding and enriching these needs. buyers were not happy about this. About Jane, The Virgin (an adaptation attendace, in some regions less of a Venezuelan telenovela) was the top product in buyers per company attended. Buyers from Medialaan, Belgium: Nico Nulens, head of scheduling Australia & New Zeland broadcasters, at Fox Screenings: Len Though, most main broadcasters & planning TV; Luc Janssens, acquisitions manager TV; Tatjana Downs, acquisitions; Paul Anderson, COO, Beverly McGarvey, Chief CBS; Satisfaction, about Vucanvic, from Disney; and RicusJansegers, program director of TV Programming officer, Daniel Monoghan, programming associade, and around the world assisted the L.A. Azar Marashian, acquisitons, all from Network Ten (Australia), with Mark sexual twists, headed the Screenings. Caulton, programming at TV3 (Zew Zeland) NBCUniversal slate. Regarding genres, the global Gotham, about the offer included many political twists. This has resulted in unhappy comments retaining massive audiences but evolving beginning of the Batman city and its characters, dramas, lawyer and medical TV2 Hungary, at Fox screenings: Gyorgy Bence, news and program- from free TV buyers, who need simpler stories according to the new digital era and the new was the preferred at Warner; Battle Creek, a stories, while less comedies, less ming director; Simon Zsolt, CEO, Yvonne Dederick, deputy CEO; aiming at general big audiences. programming trends. Pay TV needs to make police countryside thriller, headed Sony; Secrets Gabor Fisher, head of acquisitions and strategy: and Katalin Joborun, super natural and dysfunctional head of programming and acquisitions This leads us to the major issue: as the pay a difference against the new digital platforms, & Lies, about a father accused of killing his son, stories. These latter two were the TV channels are becoming stronger buyers than with original, premium, possessive content. was the preferred Disney new product. trend at the show last year, but driver to the 2014-2015 crop. free TV and digital platforms keep growing, This sector is doing a good job nowadays It can be seen these best preferred titles are this time Hollywood returned to more the Hollywood production as a whole is about the matter, but many channels are just not following a single pattern; the TV series At CBS screenings: Beverley Shenken, VP Programming, ZoomerMe- Let’s check: according to Nielsen, after 10 dia (Canada) with ORF Austria: Wolfang Hoefer, programming, Claudia traditional issues. If Modern Family years, the U.S. TV season 2013-2014 was led in aiming more to a premium cable series appeal, starting on this. explore different concepts. After all, achieving Polak, editor, Andrea Bogad-Radatz, SVP Films & Series, and Mag. (Warner) influenced the 2013-2014 with strong production, hot levels of sex and The online players, lastly, must draw their a good product on its own remains the most Irene Heschl, head of films and series adult ratings 18-49 and 25-54 by NBC, with The season, The Black List (Sony) was the Black List, The Voice (Talpa) and sport events. violence. Free TV also needs to evolve, not to own way in content, different from the pay important goal, beyond any trend. It averaged 2.7 points and 8% be left behind. market share (+13%) followed If until now the distributors by Fox (2.5 and 7%), CBS (2.4 have provided general audiences and 7%), ABC (2.1 and 6%), product, appealing more to the Univision (1.2 and 3%) and mass media or cable but keeping The CW (0.8 and 2%). For elements of interest for anyone, the sixth year in a row, CBS from now on the differences can won in total spectators, with become larger; the industry may an average of 10,73 million start to produce specifically for people. each group, specializing the output. Beyond titles and genres, This is not fully new but may there’s a trend towards rolling result in a new environment from GMA The Philippines, at the Sony Screenings for Asia: Vicky Rivera, Nordic buyers at Disney: Tarmo Kivikallio, head of programme out event TV series, with fewer now, creating opportunities for There were a good number of European buyers at eOne party: Sergio Matthew Perry and Thomas Lennon, stars of The Odd Couple, with Asian acquisitions, and Johanna Salmela, acquisitions, both at YLE Calderón, Mónica Iturriaga, Angel López, all acquisitions executives at acquisitions; Roxanne Barcelona, international head; RJ Cuevas, writer, providers. The new multi-platform buyers at CBS screening: Lanny Huang, MD, Playboy TV Asia-Pacific (Hong and Lilybeth Rasonable, acquisitions (Finland); Fredik Luihn, head of acquisitions, Aira Planting, acqui- episodes (10-12) but a quest for Mediaset Spain, with Alix Goldschmidt, acquisitions director at Orange/ Kong); Kwan Lay Hoon, director of acquisitions, and Joy Olby-Tan, VP sitions, both at NRK (Norway); and Gudrun Jonasdóttir, head of impact. The plots tend to be market is being shaped. OCS France, Valerie Cabrera from eOne, and Leticia Pérez, acquisitoins acquisitions, MediaCorp (Singapore); Jeremy Kung, CEO, TM Net (Malaysia), acquisitions, RUV (Iceland) Mediaset Spain and Lim Pahm, Thaole Entertainment (Vietnam) more complex, featuring many Free TV needs a new entity,

52 Prensario International Prensario International 53 Exhibitors Suite #1037

Cisneros Media: Criminal MasterMind

Cisneros Venezuela starred by Irene Esser (Miss Venezuela Media Distri- Universe 2011). bution (USA), The company is also promoting reality series, formerly Ve- such as Latin Angels Special (52x’30) scripted nevision In- teen series like My Life In Sayulita (17x’30); as ternational, well as the series Hacienda Heights (26x’30 or presents at 13x’60), about a powerful figure in Hacienda César Díaz, VP, and Cristobal Ponte Natpe Europe Heights and his constant uphill battle to remain Exclusive Independent Representative its brand new in control of his community; the football Criminal MasterMind, based in the book Sangre en el for Europe, Africa & Middle East thriller series magazine Inside Football (34x’30) and the Divan with a working title Criminal MasterMind variety program Latin Angels Special (52x’30). Series (+20x’60), by several independent pro- (60x’45) starring Lorena Rojas and Sebastian There is an important focus on edutaiment ducers. Lastly, the telenovelas Rosario (107x’45), Ligarde. programs such us the wildlife documentaries the love story between a young brilliant law The series is currently in production at Anima Atlas (208x’30), produced by Bellum student and a prominent veteran attorney, and Cisneros Media’s studios in Miami; it is based Entertainment, and Platinum Documentary Passions of the Heart (111x’45). on Ibeyise Pacheco’s book Sangre en el Divan, which tells the story of the late Venezuelan Venevision Studios: Voltea Pa’ Que Te Enamores psychiatrist Edmundo Chirinos, who was Venevision Productions, the Cisneros Media production house based imprisoned for murder. in Miami, has announced that it is about to begin production of the Other top titles are Lucia’s Secrets (75x’45), telenovela Voltea Pa’ Que Te Enamores. ‘Is the first novela to be produced and two new enchanting telenovelas: Sweet under the CM brand: the project is very innovative and contemporary, Thing (150x’45), in production at Venev i- not only in terms of the storyline, but also with the scenic design, visual sion Studios in Miami, and Emerald Heart technique, photography and acting demeanour’, says Juan Carlos Sosa, Juan Carlos Sosa, EVP (120x’45), being produced by Venevision in EVP Venevision Studios. Venevision Studios.

Suite #8080 CBS Studios increases its presence in France CBS Global Distribution Group (USA) arrives to Prague after the As part of the extension, M6 will also announcement of an extension of the multi-year volume agreement broadcast the second season of Under the with France’s M6 to bring CBS’s hit network series to French audiences. Dome and the new series Extant, starring The agreement continues the long-standing programming partnership Halle Berry and produced by Steven between CBS Studios International and M6 that began in 2003 when M6 Spielberg’s Amblin Television. Besides Extant acquired the top-rated series NCIS. Other CBS series that have performed being acquired by M6, CBS confirmed the premiere of Extant on the well for M6 are Hawaii Five-0, Elementary and NCIS: Los Angeles. streaming service Amazon Prime Instant Video in the UK.

Construir TV: work and history

With three years on air, distributors and TV channels in Eastern Europe, Construir TV (Argentina) Latin America and Europe’. has become a quality alter- ‘Last year we launched our iPad app in native in which workers Spanish and English is already available on are the protagonists. The Apple Store. We have built a big and active channel reaches over 2.5 community on social networks that give us a million homes and the grid very important feedback about what they are Argentinean Industry includes non-linear for- interest, and help us when we have to produce Ralph Haiek, general mats that could be adapted and schedule our content’. manager in any worldwide market. After a successful first semester, the company Restorers, that embarks audience on a journey Ralph Haiek, general manager, and Alejan- highlights three new series at Natpe Europe: through the recovery of various works of art. dra Marano, executive director, say: ‘We have Argentinean industry, a series that goes through ‘For 2014, we are focused to continue selling short programs and docu-series about our all stages of the manufacturing process with our contents abroad, in the global distribution four axes: industry, workers, social content testimonies and explanations of each of the of our contents on digital platforms, and and education. Through strategic alliances, professionals involved in the production chain; to reinforce and extend our presence in the such us the one we have with ITV Inter Medya Work with History, about the origin and evo- independent digital platforms in Argentina’, (Turkey) wee are closing sales of our series to lution of the different professions, and History conclude Marano and Haiek.

54 Prensario International Prensario International Exhibitors Suite #1002

Azteca/Comarex: A Love to Remember

Generating over Destiny (105x’60) a woman is looking for his ries available 10,000 hours of con- biological mother, until she realized that is for Eastern tent per year, Azteca the woman with which she is fighting for the Europe, Africa (Mexico) is one of love o a man. Timeless Love (150x’60) is about and Asia: Alice the world’s largest a married couple that will have to overcome (13x’60), Hi- producers of Span- all manner of obstacles and intrigues in their jos del Carna- ish-language televi- search for happiness. val (12x’60), sion programming. The company also highlights the series The Mandrake Through the distri- Other Side Of The Soul (124x’60) and the reality (13x’60) and bution company Co- show La Academia Kids (17 weeks) that seeks to Mujer de Fase Marcel Vinay Jr., CEO marex, it launches discover the child artists of tomorrow. Lastly is (13x’30), pro- A Love to Remember at Natpe Europe its the telenovela The Kings (125x’60). duced in Bra- brand new telenovela A Love to Remember From Comarex independent catalogue, it is zil; Capadocia (39x’60), produced in Mexico; (130x’60), the love story of an architect who, highlighted from HBO Latin America four se- Epitafios(26x’60), produced in Argentina; and after an accident, blinds and the woman who Fugitives (26x’60), from Chile. took care of him. Finally are the BluePrint factual series PK Other top title from the company is Lucky Trazadores (15x’24), a journey to its limits in the Me (140x’60) with a very charismatic, noble amazing world of Parkour; Historias Infinitas and lucky taxi driver. Forbidden Love (90x’60) (12x’24), about the challenges that people with shows a love triangle in a textile emporium, disabilities face when practicing an extreme while in The Agency (105x’60) a woman is sport; Aire (6x’24), 4uatro Elementos (15x’24), willing to stand out in a man’s world and in and the drama Pinky Jimenez (13x’45). Mujer de Fase, from HBO

Suite #1099 Fox: Screenings in Prague Twentieth Century Fox Television Distribution (USA) is holding a marketing functions for Twentieth Century Fox Screening during Natpe Europe on June 23rd from 11am to 6pm at the Television, Fox 21, Fox Television Studios, FX Hilton Hotel. The company has recently announced the appointment Productions, and Fox Filmed Entertainment’s of Greg Drebin to SVP, Worldwide Marketing, who will report to Mark four feature film units. Kaner, President. Drebin joins Fox from Warner Bros. Most Drebin oversees the international marketing, publicity, creative services recently he was SVP of Marketing, International and corporate communications for the worldwide marketing group, TV, Canada, Asia and Latin America. Prior to that, which supports the global sales team and broadcast, Pay TV, SVOD and he was SVP of Programming and Marketing for Greg Drebin, SVP, World- AVOD partners around the world. He also manages TV Distribution’s International TV Branded Services. wide Marketing

Universal Cinergia: multilingual dubbing Liliam Hernandez, managing director at and debuting with major Turkish productions Universal Labs of America, and her partner for the Latin American market. We offer our Gema Lopez founded in 2012 Universal services to international producers, channels Cinergia, based in Miami, Florida, in a 10,000 and global distributors from Europe, Africa square foot building that provides services for and USA, as well multiple countries in Latin the worldwide TV industry. America’, says Hernandez. Since 2014, the company has been betting in ‘Our multilingual dubbing of native talents new markets, by attending the most important are based here in South Florida (French-Paris, Gema Lopez and Liliam Hernandez celebrated Universal Labs 20th Anniversary during Natpe Miami with a big party regional trade shows: after a successful Natpe Portuguese-Brazil & American -English) in a boat Miami in January, Hernandez and Lopez with our specialty in French. We worked for attended Discop Istanbul and visited the top films, series, animations, documentaries, ‘We attend to Natpe Europe to give welcome Turkish distributors. Then, MIPTV in April soap operas, corporate presentations, and to new programs. We will continue with our and LA Screenings in May, and now they are infomercials, etc.’, adds Lopez. tour to various European and Asian Countries in Prague to visit the most important CEE Universal Cinergia dubbed production with much energy and fighting tirelessly, and content providers. meets the quality required for all majors’ yet our goal has not been achieve’, complete ‘We are expanding five new studios in Mexico principal television stations in the entire world. the executive.

56 Prensario International Prensario International Exhibitors

Suite #1107 all3media: British dramas, constructed reality formats all3media reveals amazing events of neighborhood international (UK) dramas that change the lives of everyday Chrisley Knows Best arrives to Natpe people forever. Rich in detail and steeped in Europe with huge authenticity, ANZAC Girls (6x’60) is the true a global competition format goes under the expectation for its story of five Australian and New Zealand army covers to look at the houses, habits and tastes catalogue, where it nurses, young women who put their lives on the of guesthouse owners whose home is their highlights its brand line for King and Country during WWI. Love business– and business is highly personal. new productions, Child (8x’60) is a story that takes a poignant Other titles are the detective thriller especially its trip to the swinging 60s, led by the young Hinterland (4x’120), the children’s drama Stephen Driscoll, SVP high end British heroines, midwives and rock stars pulling the Rocket’s Island (13x’30) and the game formats International Sales drama series. The world through a cultural revolution. Are You Normal (’60) and Sexy Beast (8x’30). distributor brings a mix of factual programming In the unscripted factual shows Chrisley Lastly, the comedy drama format Step Dave and drama series, apart from its extensive Knows Best (8x’30), that follows a multi- (13x’60), the story of a man that finds out that entertainment formats catalogue. millionaire and his picture-perfect Southern the love of his life comes complete with three Heading the catalogue is Neighbours Secrets clan as they launch a new multi-million kids and a whole host of responsibility that he (80x’30), a constructed reality format that dollar fashion empire, and Be My Guest (’60), has spent his life successfully avoiding.

Globo: Brave Woman Suite #1033 Globo TV International (Brazil) introduces in Prague its catalogue of Among the top miniseries, Globo telenovelas, miniseries and films headed by Brave Woman (140x’60), the highlights Next in Line (5X’45). Nominated story of a beautiful woman with spontaneous sensuality and great inner for International Emmy; Siren’s Song strength. (4X’45), about a beautiful singer in a world It also brings Trail Of Lies (160x’60), the story of a persevering woman of envy and hatred, Suburbia (8x’45) and whose newborn baby is kidnapped by his own brother, and Side By Side the four episode series Xingu and Bald Caribbean Flower (105x’60), the International Emmy Award winning drama in the category Mountain. “Best Telenovela”. Lastly, Globo is introducing three co produced films: The company also recommends Caribbean Flower (120X’60), an exciting Time and the Wind (‘115 or 3 episode miniseries), Till Luck do us part (‘100) story of love and adventure, and the comedy Tangled Hearts (120X ‘60). and Till Luck do us part 2 (‘100), both co-produced with Paris Filmes.

Smilehood: focus in transmedia

Smilehood Media expanding worldwide. Lastly, (Argentina) highlights Broadcast on Disney Junior Latin America Smilehood for the CEE clients its TV and Discovery Family USA, the series has a announced shows focused on a 360° mass appeal that lies in its positive message during and transmedia proposal, for the little ones. ‘It is not just a series, but last L.A with the synergy of its also a multiplatform content (TV, theater, Screenings Plim Plim, multiplatform divisions as a hub for merchandising, music and apps)’. 2014 that the development of a Co-produced between Onceloop, Coca- the company started to shot the TV version of Silvana D’Angelo, director, Smilehood Media comprehensive proposal Cola TV, Warner Chapell and Framezero According Roxi. The series, originally designed that addresses all current with original idea and musical production of for Internet, has earned the preference of Latin emission displays and interaction. Sebastian Mellino, and executive produced American producers. ‘It is a family proposal that Silvana D’Angelo, director: ‘At Smilehood, by Sergio Pizzolante, EVP & GM at E! gives high doses of irony and that conquer all we continue generating multiplatform content Entertainment Television, the teen musical buyers who just see their trailer’, she describes. and now much more focused on transmedia series Wake-up premiered last November on And concludes: ‘We believe that the greatest era, that has certainly begun a while ago. We E! Latin America. ‘It had a great reception merit of the series is just being born as second keep closing agreements in each territory for from buyers from Brazil, Ecuador, Mexico, screen, with the challenging proposition of Plim Plim our 360° animation series, which is Spain, Italy and France. The first season has creating a community of fans from internet getting increasing recognition in Argentina and 13 episodes with 56 songs’, explains D’Angelo. to other emission displays’.

58 Prensario International Prensario International Exhibitors

Suite #1106 Viewing Box V23 Passion and mystery Get passionate with with Caracol TV ABS-CBN Heading Caracol TV International ABS-CBN is The Philippines’ largest (Colombia) slate at Natpe Europe are broadcaster that do not only growth in Shot of Grace (60x’60) that follows an the domestic TV market, but also abroad. actor who must embody a recognized and The company is attending the major powerful Capo and simulate its surrender. programming tradeshows in order to In Fugitives (40x’60), a renowned civil show and sale its top-rated drama series engineer should escape justice for a crime and soap operas. he never committed. Evelyn Leng Raymundo, VP, Integrated At Men cry too (40x’60) a man who Program Acquisitions and International thought he could have everything he ever Distribution, explains: ‘Our strength dreamed of in life: an important medical continues to be in drama and we shall title and a youth and a beautiful wife, his continue to push this in 2014. We have Lisette Osorio, VP International love for his wife will inspire him to aim Evelyn Leng Raymundo, VP, strong material such as The Legal Wife, Integrated Program Acquisitions and towards a more prestigious professional International Distribution which generated passionate reaction title in efforts to become financially stable enough to keep up with his among viewers and the online community through its main theme of flashy wife’s expensive lifestyle. infidelity’. Produced by RTI Television for Caracol Television and Televisa, ‘There is also the multi-generational romantic drama No Greater Love The Dark Widow (80x’60), is the story about a woman with an angelic that spans across three generations in time and is a current primetime hit. beauty but with very dark secrets, and The sweetest love (120x’60) is the Meanwhile, Got to Believe and Be Careful with My Heart —a phenomenon Colombian version of the Telefe/LCA format. hit in Media Prima Malaysia and Today TV Football Dreams 2 (60x’60) is a series about the lives of four of the Vietnam— are on the light and comic side, both most historical and emblematic Colombian National Football Team’s of which are presently enjoying successful runs players: Carlos Valderrama, Freddy Rincon, Rene Higuita and Faustino in Southeast Asia. Lastly, Mirabella, a fantasy Asprilla. Other top title is The Voice of Freedom (60x’60), the story drama about a young girl and her struggle with of Helena Vargas, a woman eager to become emancipated during an inner and outward beauty’. extremely chauvinist time. Other co-production is The Mother in Law ‘We consider CEE region as a big opportunity (120x’60) —with Sony—, a joyful comedy where a woman will have to for growth. There have been appealing find a way to reshape her life after an unfortunate experience in USA. development since we started attending; we On entertainment formats, The Dance Floor (60x’60) is a dance talent are offering something new and interesting competition where 16 dance groups led by 16 experienced Colombian even to non-Filipinos. Natpe Europe’s focus on singers will make the this region provides an excellent networking audience dance to well opportunity to introduce the best that we known choreographies and Filipinos can offer’, remarks Raymundo. The Challenge (80x’60), a And she conclude: ‘We have sold almost reality in which a number 1,000 hours of content to Romania and of participants should Poland. We intend to harness our strength survive, live together, and in drama and bring our content to other compete in 4 different CEE countries, as well as grow our format stages, for a big price in and new businesses’. The Legal Wife and No Greater money. Shot of Grace Love, brand new dramas

Mediaset España, good ratings and sales Viewing Box V52 Mediaset España (Spain) is a great option for fiction project about a dance academy’, explains to Prensario and entertainment products. The distributor brings to Silvia Cotino, international sales at Mediaset España. Natpe Europe two highlighted titles available on both, The company is also promoting the mystery ready made and format: the police-investigation series miniseries Stolen Kids, inspired in real cases during 1970, El Príncipe, with an average audience of 5.1 million of and sold to M6 (France), Mediaset Italia, Sony Pictures viewers on Telecinco’s prime time. (Russia), Direct TV (Latin America & USA) and Telefe And the entertainment format Dreamland. ‘It was (Argentina), as well as the new drama miniseries that Raquel Perez de la Campa y selected by The Wit during Fresh TV conference, is a big will be released at MIPCOM 2014: Hermanos (6x’70). Silvia Cotino, international sales department, Mediaset España

60 Prensario International Prensario International Exhibitors Exhibitors Viewing Box # 22 Suite #1064 / 1065 Dori Media, Red Bull: sports and entertainment adventure Booth: #VB-18 Telefe in CEE, reloaded

Telefe International (Argentina) returns to of May), it has consolidated as the top-rated and dramas Red Bull Media the CEE-based tradeshows by attending Natpe show on its slots in rating and share, building House (Austria) Europe 2014 with its brand new content, such a viewership of over 63% of affinity and 45% Dori Media Distribution (Switzerland) Elena Antonini, VP of Sales, Dori brings to Natpe us the recently premiered Love Road (150x’60). of share. The main target of this telenovela is brings to Natpe Europe a varied catalogue Media Group Europe its portfolio After the success of Candy Love, this is the new women-men under 50 years olds. It tells the of entertainment formats, a genre the company is specializing. Also, it composed by fresh production by Telefe & LCA Producciones’ story of a man that returns to the hands of the highlights its drama, police and teen series. new programming Enrique “Quique” Estevanez, starred by fiction’s only woman he has ever loved. Heading the catalogue is the reality show Power Couple that shows eight with a diverse range of most lovable couple: Sebastián Estevanez and The distributor also highlights Dear couples moving into a village for 6 weeks facing in each week extreme compelling subjects. Carina Zampini. Daddies (150x’60), a daily family comedy that challenges. AHA! Experience is an entertainment quiz show that wants to Alexander Koppel, X-Fighters World Tour 2014 During the first week of emission (end reaches 36% average share Daniel Otaola, Content Distribution Manager, and Maria Euge- find out not what you know but what you see and Taste of Love combines COO, explains: ‘We deliver since its debut in January. Four nia Costa, International Business Executive, in charge of two of the greatest human passions: the passion for good food and the fascinating, true-life stories modern and attractive fathers passion for love. Other entertainment top titles are the game show Mission not only from the category become friends by daily sharing has been sold to Italy and its format has been is possible and the talent show Win the Crowd. of sport & lifestyle –covering conversation at the door of sold to México. Regarding series, the slate is headed by The Surfers, a new tween daily more than 130 sporting the Kindergarten of their Lastly, the distributor highlights the drama about a group of adolescent surfers that set up a surfing club in a disciplines– but also from the kids. The original version has telenovela Taxxi, Crossed Hearts (66x’60), deserted and cursed beach. realms of nature & science and been sold to Panama and its coproduced with Endemol, the second season In each episode of the comedy So Where Were We? (8x’30) a cast of tradition & inspiration’. format to Chile. of the successful 360° teen telenovela Allies main characters find themselves in a different location or venue where ‘In all of our programming We Are Family (180x’) is another comedy (40x’60) produced with Cris Morena. Lastly, things don’t go as planned. The Docu-reality Selfies reveals the across the full range of today’s from LCA which has marked the return Candy Love (120x’60), with an average of 19 world of teenagers by following five platforms, we put a premium of renowned actor Gustavo Bermudez and rating points and a 45% share: its original teenagers in their last dramatic year on audience engagement, which successful international actress, Ana Maria version has been sold to Panama and Nicaragua in high school, as they get ready for results in exceptional value for Orozco (Uggly Betty) to TV. It is currently airing and its format was adapted in Colombia and the senior prom while the new street our partners’. In addition to Red daily at 9pm prime time on Telefe, reaching México; it has also been optioned in Middle game show Billy the Board enables Bull Global Series like Red Bull Love Road, brand new classic telenovela and Dear Daddies an average share of 32%; the original version East and Turkey. people to have fun and earn money Cliff Diving, Red Bull X-Fighters while waiting. and Red Bull Crashed Ice, this year Cliff Diving World Series 2014 Viewing Box V-60 Lastly is the second season of the the company presents the Red Bull Air Race World Championship, which Comercial TV: historical series + sport content teen series Galis (116x’30), where a assembles the planet’s best race pilots in the world’s fastest motorsport Power Couple, reality show, and The Comercial TV (Spain) attends for the fourth time Natpe also launches its brand-new reality entertainment sport mysterious donation sends three series. Another standout is Neymar, a portrait of the Brazilian soccer Surfers, teen series Europe with Santiago Gimeno, CEO, and Paloma Garcia, competition MMA Stars, of which they have exclusive lucky foster home kids to join superstar Neymar de Silva Santos Júnior. sales manager bringing a wide portfolio of different genres worldwide rights. “Galis”, an elite summer camp Also are All In with Laila Ali, the feature film Cerro Torre – A Snowball’s coming from well-known Spanish and Latin American Lastly, the telenovelas from RCTV (Venezuela) and other in a faraway forest. While at Chance in Hell, Ultimate Rush, and Break’n Reality. providers. Latin production companies which it is a genre well known first they struggle to find their More content exclusive includes eXplorers – Adventures of the Century, From Spanish broadcaster Atresmedia, it offers the in this territory. ‘Our objective is to reinforce the actual place amongst stuck-up kids which profiles a dozen of the world’s most extraordinary adventurers historical soap opera Bandolera already sold in various clients contacts and added new ones in CEE region’, remark and twisted love triangles, they as they brave unexplored challenges on land, sea and sky; Wings for Life CEE countries as well as Western Europe. The distributor Gimeno and Garcia. Bandolera soon discover it wasn’t luck World Run, a unique event that brought together around 45.000 runners; that brought them there, but a and the format Up Close – Inside the Extreme Sailing Series 2014. sophisticated scheme that leads ‘We’re looking forward to grow our industry relationships and forging them on a larger than life adventure. dynamic new ones in Prague’, concludes Koppel.

Suite # 1023B Meeting Table M13 Eccho Rights: new global sales Rive Gauche promotions Eccho Rights (Sweden) confirmed the sale of the Finnish entertainment Rive Gauche Television (USA) has promoted Marine format Comedy Combat to three new territories: Coyote in France, Imagic in Ksadzhikyan as SVP of International Distribution, the Middle East and Shine in Denmark. Also, the Korean hit show Ice Adonis covering France, Italy, Benelux, Scandinavia and Africa, (CJ E&M Corporation) has been acquired by Moby Media (Afganistan, Iran and Bryan Gabourie that has been named VP of and Iraq). Also, a local remake in Ukraine and an option by Endemol Italy. International Distribution, handling Central/Eastern Lastly, it sold the Turkish drama Kurt Seyit and Sura to Intra in Georgia, Europe, Asia and the Middle East. FARSI1 in Iran, TOLO TV in Afghanistan and URDU1 in Pakistan. In the The promotions come as the pair heads into their fifth Middle East, MBC will launch the series in its native Turkey. year at Rive Gauche. Gabourie is attending Natpe Prague. Bryan Gabourie, in Prague

62 Prensario International Prensario International 63 Exhibitors

Record: biblical series, a good way to make a difference

The example of registering 8.4% in rating King David was the first biblical miniseries at MundoFox and evolution of Rede and 20% share (Ibope - gave the chance to the signal to grow in a 724% R e c o r d is to be NTP TR MW: From 22/1 considered. The second to 16/4 - Composition broadcaster of the based participation: series’ success outside Brazilian market has Record, Globo, SBT, Band Brazil. With King David, The Miracles of Jesus is the big bet of Record in been found desirable and Rede TV 1 Scope 2014. The first episode of the second season got an MundoFox (fifth network in the production and Accumulated% (COV) audience of 8.1% and a share of 13.4% of the Hispanic market in distribution of Bible designed Atlas of Coverage the United States) found series a niche market Record 2014 – Nation Market. Individual a true ally to grow in audience, since it is the that allowed him to Universe 181,302,787). newest Hispanic market channel. ‘The series has Delmar Andrade, International expand into the U.S. And the first episode of the second series, given the channel a 724% growth, positioning Sales Director, Record TV Networks market. which narrated the beautiful love story between from fifth to second place while issuing’ he says. Prensario, which closely follows the trends of the young Gerson (Chay Suede) and Ada That success gave Record TV Network the content in Latin America, interviews Delmar (Rayana Carvalho) displayed an audience of chance to close some exclusiveness agreements Andrade, International Sales Director of 8.1% and a share of 13.4%. through Edna Orozco, director of scheduling Record TV Network (global distribution and acquisitions MundoFox. So far we have division of the broadcaster) about the focus on Biblical series issued 96 hours (4 series: King David, Queen the new business that the company is moving Following the trilogy of Queen Esther, Samson Esther, Samson and Delilah and Joseph of Egypt), ahead with epic series. Since the first production and Delilah and King David, the broadcaster and soon will debut The Miracles of Jesus. King David to the last The Miracles of Jesus, aired in January 2013 the miniseries Joseph ‘Never happened before this kind of success retailers found in this genre an opportunity of Egypt, a 30 episodes super production. with a local series at the U.S. market. The for expansion. Launched for MIPTV this year, the series is channel decided to go for this genre and for us it On its second season on air, The Miracles considered the most expensive production is a great honor, it makes us grow as producers of Jesus is ‘poetically narrated’ allowing the in the history of Record: had a budget of $36 and distributors’ highlights Andrade. audience to learn about the miracles, but with million and was shot in the Atacama Desert in a very polished audiovisual narrative. ‘There Chile, which offered us the sights we needed, Formats and more is a descriptive story that has allowed us to Brazil and Egypt. It was filmed with new HD The company is also making inroads in reach markets where we didn’t have before, cameras called Alexa (Arri) 35mm that give the the business of formats, exploring a market Honduras and some areas of Central America, series a different ball’, he explained. for some time, but which is now particularly in addition to Portuguese-speaking Africa and With this miniseries, the broadcaster doubled interested. All titles in its library are available, Mozambique, among others’, says Andrade. its score in that slot. Before the premiere were although the executive highlights especially During the first 13 episodes, the series between 5 and 7 points, but Joseph of Egypt Sunlight, Love Test, Wild, Those Women and reached 67.3 millions of viewers in Brazil; the doubled the measurement with peaks up to 14 Lives at Stake. 64% of homes were impacted by the production, points at 9.45pm, according to local sources. ‘We Other highlight is the brand new series consolidated as exclusive offer in this biblical Victory!, which debuted on Monday 3th June epic genre. We understood that there is a gap in Brazil with a gala party at Sao Paulo’s Jockey (hole) in the international market for this type Club and had the presence of big celebrities of production that makes a difference in our from Brazilian telenovelas. The plot, written catalog’, emphasizes Andrade. by Cristianne Fridman and directed by Edgar About The Miracles of Jesus, Andrade Miranda, tells the drama lived by Arthur (Bruno comments: ‘It was an amazing success in Ferrari), son of Clarice (Beth Goulart) and, Brazil; we invested 23 millions of dollars. We supposedly, of Gregorio (Antonio Grassi). had a total leadership positioning us every ‘The international market has begun to put Wednesday second in the ranking of channels’, the eye in Brazilian productions that are very says the Executive. successful in and outside Brazil. We noticed a significant increase in demand, and we The success in USA understood that it is time to also promote our Joseph of Egypt, Queen Esther and Samson and Delilah Is very interesting highlight the biblical valuable books’, concludes Andrade.

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Somos, from Artear: stories all origins to fall in love Francisco Villanueva, VP & COO, Somos Artear Internacional (Argentina) Distribution (USA), explains: ‘We have grown highlights from its catalogue series carefully and always trying to have the product mix produced by Pol-ka for El Trece that can support our expansion into new markets. Argentina headed by the telenovela The entry in a new territory must be accompanied Valientes (218x’60), the story of three by content that is appealing to the programmers in young brothers separated and who Francisco Villanueva, VP & COO that particular region, or there is the risk of passing find each others after thirty years and unnoticed, affecting the company’s long term positioning’. decided to take revenge from the man ‘We started in the Americas, where we already had the contacts and the content who robbed their land and their lives. to have the impact we wanted at launch. Our experience in the industry served In Compulsive Times (14x’60), a as a platform to sign relevant partnerships with attractive content providers therapeutic space that houses and the push towards globalization’. Luciana Egurrola, Executive patients with severe compulsions, The distribution agreement with US based companies gave Somos the Senior of Sales some with pathologies associated necessary content to enter global markets. ‘11-11 (Nickelodeon) gave us an with psychiatric settings. The experienced psychologist must manage attractive content backed up by a global brand in a genre with global appeal. a group consisting of a workaholic, a woman with a compulsion Our decision to participate in the business of telenovela scripts and Turkish of accumulation, a woman with a body full of self made wounds dramas also contributed to our global presence, as well as our affiliation to and scars and a psycho pathological liar. Sparks Networks, which gave us access to a format portfolio from all over Lobo (55x’60) tells the story of the seventh son of a seventh son, the world’, he says. Somos also signed agreements with companies such as who after his 30th birthday, during full moon becomes half man, Shoreline Entertainment, and more recently with Ecuavisa for the distribution half wolf, and Por amor a vos (250x’60), the love story between two of its series Secretos. concierges of a building where the daily but fascinating world of ‘TV drama is still the dominant presence in the market, especially the coexistence mixes tragedy and comedy, terror and passion, fight telenovelas, but genres like Mixed Martial Arts combats, Hollywood movies, and tenderness. which has diminished somehow and opened doors to independent cinema, Finally is Alguien que me and new formats have gained ground. We are looking to strengthen our quiera (185x’60), the store catalog in many of the genres we already manage, as well as expanding of two people separated for our participation in the selling of hundreds of miles who end formats’, adds Villanueva. up in the place where they ‘We are moving towards Asia, will live their love reactivating our relationship with story: a community key players such as CCTV (China). market. She just We look to the future with lots of escaped from her optimism, given our continuous tyrannical husband search for new products and new and he was in prison approaches to the marketplace’, for a crime he did not Secretos, the new series from Ecuavisa Lobo y Valientes he concludes. (Ecuador) for international distribution commit.

Migré: focus on the authors Founded in October 2013, Migré - Asociación de Autores (Argentina) work in key stages of the process of participates through its productive area Usina Migré in Natpe Europe production in the global market’. where it highlights a selection of 50 projects from 57 Argentine authors. The association presented for Under the artistic and commercial direction of Ana Montes and Mar- first time this year in Natpe Miami, Rio Content celo Carmaño, the productive area of Migré​​ unites nearly 200 authors of Market (Río de Janeiro), MicSur (Mar del Plata), TV series and film. Also, it provides advices, services and development of with con excellent results. audiovisual creation stories in different genres and formats, and tools for ‘In partnership with Ony Productions (USA), broadcasters and Pay TV channels, independent producers and distributors we started the pre-production of the teen drama Ana Montes, artistic and interested in optimizing their proposals. Candela, written by Patricia Maldonado, and we are Montes explains: ‘Our members are integral authors that optimize the closing deals for 360° products; also we received the visit of Sony and TV dynamic of team creations and enhance the outcome of each audiovisual Azteca in our headquarters in Buenos Aires’, concludes Montes.

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Recommendations! Exhibitors Lightscreen Quick Purchase Viewing Box L10

Viewing Box V44 Part of Me (120x’60) is based on the Mortal Sin (146x’45) happens during story of Second Chance which has the 70’s, when a new scenario has changed been a favorite title from the distributor the face of the city’s nightlife by combining catalogue in Europe, broadcasted in light, radiance and music: the disco clubs. most of the CEE countries. Distributor: Distributor: Record TV Network (Brazil) Mondo TV, plus in animation Telemundo Internacional (USA) With local adaptations in Mexico, Chile and Colombia, Sweet Love (150x’60) is Mondo TV (Italy), a referent in the market based on an original concept, about the ad- disappeared at Premiered in Mexico on June 2, Malque- rida (150x’60) is the brand-new tele- a traditional telenovela that has had an not only as one of the top animation produ- ventures of a very kind and précis cat and two the beginning novela from the giant Mexican company average rating of 28.1% and 43.1% of cers and distributors from Europe, but also in mischievous naughty mice. of their adven- starring the well-known actors Victoria share. Distributor: Telefe International the consumer products business, exhibits at Realized with Ferrari, The Drakers (26x’26) tures. Ruffo and Cristian Meier. Distributor: (Argentina) Natpe Europe a slate of series headed by the follows two young Formula X drivers who Finally Televisa Internacional (Mexico) Wake Up is a 26-episodes teen series pro- 3D CGI animation co-produced with RAI compete in the Kids championship for the is Playti- Treasure Island There is an empire, a very wealthy place duced by OnceLoops (Argentina), financed Fiction: Treasure Island (26x’26), about an Drakers team. Their mission is not only to be- me Buddies which everyone insiders or outsiders are by Coca Cola and that will be premiered on English preteen boy of the eighteenth-century. come champions; they will also have to rescue (26x’13), co-produced with Visual Picnic very interested in. It is a place ruled by E! Entertainment Television in Latin America The series was born from the masterpiece the official driver of the Drakers’ team, who and Licensing Works. Aimed to audiences a group who is equally loved and hated. in November. Distributed: Smilehood Media, of R.L. Stevenson, and from the beginning between 3 and 5 years old, each Playtime It is a kingdom of kings and it’s the land Argentina it blends the classic story with a wider and Buddies story encourages the development of The Kings (125x’60). Distributor: Azteca/Comarex (Mexico) Glamorosas is a variety show hosted by complex story. of positive social interaction and cognitive four beautiful hostesses from Colombia, Other top title from the catalogue are Sissi skills. The property features both real life role Men cry too (40x’60) is a brand new Venezuela, Ecuador and Argentina, where (26x’26), the story of the charming young models, such as bakers, cowboys, policemen, comedy from the Colombian distributor, they review all the topics that interest men, Empress of Austria, one of the historical figures fire-fighters, athletes and farmers, and the fan- about a man who thought he could have and fascinate women. Distributor: World Media Pictures (USA) who that impressed the popular imagination, tasy characters who inhabit the imaginations everything he ever dreamed of in life. Distributor: Caracol TV International especially among women and Cat Leopold of children; like pirates, mermaids, princesses (Colombia) Based on an original and successful con- (78x’5 or 26x’13), a co-production between and superheroes. cept, Cat Leopold (78x’5 or 26x’13) is Playtime Buddies Mondo TV and Russian Mobile Television Betting strongly on entertainment for- a comedy series co-produced with Russian mats, the reality show Power Couple Mobile Television that shows the adventures shows eight couples moving into a village of a very kind and précis cat. Distributor: for six weeks facing in each week extreme Mondo TV (Italy) Suite #1106 Viewing Box V62 challenges. Distributor: Dori Media Distribution (Switzerland) Be Careful with My Heart is a series that was a phenomenon hit in Media Prima Travel, adventure and cook- Secuoya: building alliances In Compulsive Times (14x’60), a (Malaysia) and Today TV (Vietnam) and therapeutic space that houses patients mix light drama and comedy, both of which are presently enjoying successful runs in Secuoya Content Distribution (Spain) with severe compulsions, some with pathologies associated with psychiatric Southeast Asia. Distributes: ABS-CBN ing on TVN presents at Natpe Europe a new format slate, settings. Distributor: Artear Interna- International (The Philippines) Polish broadcaster TVN brings to Natpe Europe a along with a larger catalogue for distribution cional (Argentina) varied slate including its drama series, travel, adventure, and a clearly defined goal: 2014 is the year Saraya Abdeen (The Palace) is a period cooking series and documentaries. Heading the slate is that the internationalization of its business Inside Football (34x’30) is a news drama taking place in 19th Century Egypt in the Palace of the ruler. It is sort of the travel & adventure series Woman at the End of the model sees the light. magazine focused on the world of in- ternational football, presenting in-depth Downton Abbey meets the Magnificent World (36x’30), where an open-minded traveller meets The musical talent show filled with humor coverage and featuring insightful stories Century, and will be the biggest period unique women from various parts of the globe to plunge is The Shower, a complete turnaround of the about players, teams, clubs, leagues and drama ever done in the region. Distributor: into their colourful cultures, religions and traditions. Carlos Benito, director of more traditional programs of this genre, stadiums from around the globe. Distribu- MBC (UAE) In Taste the World with Pascal (27 x 30’) a renowned international development thanks to its unique staging in which the less tor: Cisneros Media Distribution, USA The broadcaster is the most important chef discovers the world through different countries’ fortunate contestants will end up under the shower. The show has Dorota Kaminska, Inter- Co-produced with Nickelodeon, 11-11 co-producer in Catalonia, especially on tastes and flavours, and Following the Sixth Sense (38x’30) already reached agreements with Russia, Germany, USA, Thailand, national Sales Executive (75x’45) gave the company an attractive the animation genre (with top production is a documentary that explores Ukraine, Russia and the Denmark and five other countries. content backed up by a global brand in a companies such us Imira, BRB): Dynamiks Balkans you have never seen - filled with local healers and shamans resorting Secuoya is also offering Journey to the Past, Elcano, Adventure to genre with global appeal: teen telenovela. helps to make science fun for 7-12 years old to unusual methods of treatment. the Edge and Beautiful and Dangerous, which make up a catalogue of Distributor: Somos Distribution (USA) kids. Distributor: TV3 (Spain) On drama, the company highlights Recipe for Life (65x’60) where the main over 400 titles and approximately 3,000 hours of ready-to-use footage. Neighbours Secrets (80x’30) is a new Calle 7 is another big blockbuster from character doesn’t let the miseries In addition to working on the distribution of the group’s audio- constructed reality format that reveals the broadcaster with five years on air, of life pull her down; it is on air visual catalogue, the company makes the most of its presence at amazing events of neighborhood dramas which also has a tremendous success in in Asia, Middle East and Europe, Prague in order to strengthen that change the lives of everyday people many Latin markets such us TC Ecuador including China, Russia and its international position and forever. Distributor: all3media interna- (18.3% market share) and an impressive 360° development through social media. UAE. And Medics (52x’60) about continue building alliances for tional (UK) Distributes: TVN, Chile a group of bold and energetic its international network of 20 Minutes is a super production that surgeons that deals with serious contents production, which is mixture drama and crime: a man takes n the drama series Recipe for Life (65x’60) medical cases but also need to face one of the company’s strongest four years to marry; nine to get the job he the main character doesn’t let the miseries the challenges that life throws at commitments for 2014. wanted, 10 years to build... and only 20 of life pull her down: it is on air in Asia, minutes to lose everything. Distributor: Middle East and Europe, including China, each of them. Woman at the End of the World The Shower, new format ITV Inter Medya, Turkey Russia and UAE. Distributor: TVN (Poland)

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New channels in CEE... many

Sources: CEETV.net, other local sources

Russia: Paramount TV Russia and CIS: E! Entertainment Channel Uzbekistan: Uzreport Viacom International Media Networks is launching Universal Networks International launched Uzreport TV was launched in Paramount Channel in Russia following an exclusive deal with E! Entertainment in Russia and CIS on April April in test mode in Uzbekistan, Rostelecom, which operates the country’s largest cable TV 25. The channel airs shows like Keeping Up With and with the aim of becoming a network. The Russian version of the channel will be available the Kardashians, Gossip Girl and the premiere modern business news channel in SD and HD to its Interactive TV subscribers as part of the of Rich Kids of Beverly Hills. E! Entertainment directed towards the active Movie and Maximum TV packages. The channel was launched will replace the existing Diva Universal channel population. It will be broadcast in Hungary and Romania. on cable networks. in three languages with hourly updates on the hottest news and will inform about the political, economic, financial, social and Poland: Fokus TV Poland: Muzo.tv Russia: Russian Detective business events both in Uzbekistan ZPR’s new educational channel Polsat’s second music network Muzo.tv and abroad. Digital Television (part of was launched last month, and offers both local Fokus TV was launched on VGTRK) has launched the new and international music, mostly pop and rock. April 28 and it is offeredn on channel Russian Detective, which 34% of the programs will be in Polish, airing Azerbaijan: Multiplex 1. The new channel offers 1,000 premiered hours of 12 hours per day. Its target group is 12+ and Region TV shows programming divided into detective series and movies. thematic blocks; each of them has it will be available on Cyfrowy Polsat and Azerbaijan has launched a its own flavor and character, as other operators. new national channel called revealed by Ewa Lampart, head of Region TV, which will be the network, who expects to get 1% transmitted via cable networks Azerbaijan share in the commercial demo by : MIR 24 and the national satellite the end of this year, with the long- The Russian-speaking channel MIR 24 is available in Azerbaijan via the digital Azersat-1 and carried out in term goal being the 2% mark in package of KATV1 . It airs news, live broadcast from the scenes and comments of an analog format. It is planned three years. the experts 24/7, about science, culture, sports news, analysis of the political and to complete a gradual analog economic events, press review, film industry news and news of the social life and switch-off within two months and a full transition to digital Hungary: RTL+ others are part of the broadcast. In one year, more than 40 million people have access to the channel. in the various regions of RTL+, new channel from RTL Azerbaijan. Klub, launched last month in Hungary and replaced channel Slovakia: Televizia Z Prizma in the networks of the local CEE: C8 pay-TV providers. It offers repeats The new channel of Chello Central Europe Owned by Zoe Media and Petr Kominek, Slovakia’s newest TV of original RTL Klub productions C8 was launched on May on the Czech station Televizia Z was launched on May 7. It will be launched like Balazs Show and Monika Show, Republic, Slovakia, Romania and Hungary. in the regional DVB-T multiplexes and later on cable and IPTV as well as library series like The It will be available to all operators which networks, offering 27% news, 9.5% political current affairs, Benny Hill Show, Columbo, Married previously offered Animax that was stopped 34.5% current affairs, 22% documentaries, 2% music and 5% with Children, etc. in those countries. religious programming.

Estonia: Kanal 8 Greece: NERIT Bosnia and Herzegovina: Hayatovci Group OÜ has announced that it will launch Greece’s new state broadcaster New a new general education TV channel Kanal 8 Greek Radio, Internet and Television Hayat TV launched in May a new channel this month. Hans Ulmiste, head of the network, (NERIT) has begun transmissions in May, called Hayatovci targeting children, and will said that he is currently negotiating with the 11 months after its predecessor was shut focus on cartoons with no violence, but rather cable operators while it is already working on down and many of its journalists were laid on educational ones that would help them a number of programs and their first series off, Deutsche Welle reports. grow up. It will be distribute via the satellite production. Eutelsat 16A.

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