Alameda: Island of Innovation

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ADVERTISING SUPPLEMENT MAY 1, 2020 Alameda ISLAND OF INNOVATION

LIFE SCIENCES: For Novela Neurotech's COMMUNITY EVENTS: Alameda's ARTISAN FOODS: Alameda Fruit Co.'s jams founders, Alameda is the ’perfect Mini Maker Faire is a draw for curious and jellies are among the many specialty location’ for their company. Page 6 kids — and adults. Page 22 foods and spirits made in Alameda. Page 18 2 ADVERTISING SUPPLEMENT SAN FRANCISCO BUSINESS TIMES Our solution for Bay Area Gridlock:

Just add water. We all need more calm and comfort in our lives. San Francisco Bay Ferry provides just that for millions of local residents with plans to offer even more convenient transit throughout the region. Whether you’re a commuter or want to take your family on a pleasant trip into the city, the ferry is the best way to cross the Bay. We’re investing in expanding service, including in Alameda, home of our Central Bay Operations Facility and our future terminal at Seaplane Lagoon. Get on board with San Francisco Bay Ferry. It’s the way to go.

sanfranciscobayferry.com To learn about Alameda ferry service changes coming in August 2020, visit seaplaneshift.com

SFBF_SFBT_ALAMEDA_FP_AD.PDF CLIENT: WETA TRIM: 10.25”W X 15”H BLEED: .25” SAFETY: 9.25”W X 13.5”H REV(S): 3 COLOR: CMYK INSERTION: SAN FRANCISCO BUSINESS TIMES IMAGES: HI-RES PRODUCTION/DESIGN: D. HEINTZ ALAMEDA — ISLAND OF INNOVATION MAY 1, 2020 ALAMEDA ADVERTISING SUPPLEMENT 3

s FROM THE CITY MANAGER The Island of Alameda: Where Normal is Exceptional

he last month has been unprecedented. But as we start to think about our collective recovery, Alameda’s resolve and resilience is what will heal not only our community, T but our local economy. Over the last decade, many businesses expanded and relocat- ed to Alameda. The strong community that grew as a result is the fabric of Alameda today. As people sheltered in place, meals were donated to our first responders, everyday residents were sewing masks and making face shields, and people across the island were volunteering to deliver meals and groceries. We are Alameda Strong. What we have come to realize is that Alameda’s normal is exceptional. We love our thriving shopping and dining destinations, top tier schools, tree-lined streets, and being the go-to place for start-ups and businesses looking to grow. And while we can’t wait to get back to normal, we also have a new appreciation of normal. While we Unique to Alameda is the significant new development and redevelopment we are seeing in several areas, including Alameda Point (the former Naval Air Station Alameda). Over time the can’t wait west side of the island will feature 5 million square feet of planned commercial development and to get back new housing, ranging from affordable apartments to luxury townhomes, and expansive views. Alameda is also proud to be a hub of innovation, with life sciences companies such as Pen- to normal, umbra and Exelixis, clean tech companies Natel Energy and Sila Nanotechnologies, and high we also tech company Velodyne LiDAR. Our blue tech and maritime industries are also growing, including Saildrone and Bay Ship & Yacht, and specialty food manufacturers such as Semifreddi’s and have a new Peet’s continue to base their operations here. And, we have a state-of-the-art maker community, including the College of Alameda’s innovative Fablab. Alameda is an island community in the appreciation San Francisco Bay just minutes from Oakland International Airport and BART, with two ferry of normal. terminals and a third opening in August 2020. When we are back to normal, please come visit our exceptional island. Eric Levitt, City Manager

Contents

4 An Island of Innovation Alameda has a rising profile as an incubator of life sciences innovation, drawing from the same diverse and talented workforce as San Francisco and Silicon Valley.

8 Building the Bay Construction is big business in Alameda right now. Take a look at some of the key players.

10 From Dream to Reality Alameda Point is taking shape, two years after its groundbreaking ceremony. The first phase of

redevelopment of the former MAURICE RAMIREZ U.S. Navy base will welcome new residents—and weekday ferry service—this fall.

12 Development map Projects opening, under 16 Boats, Buses, and Bikes 20 Community Connection 23 At Your Service construction, and in the pipeline. As traffic congestion worsens in Neighbors helping neighbors Our Economic Development and the Bay Area, Alameda is using its is the Alameda way. Local Community Services Division is 14 Green All the Way defining asset—all that water—to businesses understand the a one-stop shop for personalized Alameda Municipal Power help solve the problem. importance of giving back to the assistance to launch, expand, and (AMP) is leading the nation in its community that supports them: revitalize your business. commitment to clean energy, and 18 Eat, Drink Alameda four examples of the giving spirit all of its 35,000 customers receieve Alameda has 125 restaurants and that Alamedans prize. 100% zero-carbon energy. bars in its downtown district alone. But beyond the table, there’s 22 Upcoming Events 15 By the Numbers even more: food events and There’s always something exciting Facts and figures offer a snapshot tastings, farmers markets, charity to do in Alameda. A look at what’s of Alameda. fundraisers and artisan makers. on the horizon.

On the cover: Alameda Main St. ferry terminal. Photo by Maurice Ramirez. | Stories by LeeAnne Jones. ALAMEDA — ISLAND OF INNOVATION 4 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES

s LIFE SCIENCES An Island of Innovation Life sciences companies find a welcoming location attractive to the Bay Area’s highly qualified workforce

lameda is known for many things—among them, the monthly antiques A fair, the former Naval Air Station and the U.S.S. Hornet, spirits distilleries, a vintage pinball museum, and as the birthplace of popsicles and creamy peanut butter. But something that should be getting more buzz is Alameda’s rising profile as an incubator of life-sciences innovation. Dozens of drug developers, test labs, medical device makers, and food ingredient analyzers call this island home, just across the Bay from San Francisco and Sili- con Valley but drawing from the same diverse and talented workforce. Here’s what they make and why Alameda is good for business.

Exelixis date up to 900 employees when it opens in Fall When cancer-drug developer Exelixis outgrew its 2021. Treadway says that to keep pace, they’ve longtime South San Francisco headquarters, the been hiring four to five new employees a week, benefits of leaving the peninsula to expand in recruiting heavily from the East Bay—good news Alameda were clear. “Financially it made a lot of for local job-seekers. sense,” says Lindsay Treadway, the company’s Se- Last January, Exelixis was presented with Ala- nior Director of Public Affairs. “The cost savings meda Chamber of Commerce’s President’s Award, Above: Alameda’s would allow us to invest back into the company.” recognizing the company’s role in creating jobs Research Park at The success of its lead compound, cabozan- as well as its work in the community, partnering Marina Village. The tinib, has fueled Exelixis’ growth; since it first won with organizations like the Alameda Little League 200-acre campus FDA approval in 2012 as Cometriq to treat a type and the Boys and Girls Club. offers office and of thyroid cancer—and has since been approved research facilities for life sciences as Cabometyx to treat forms of kidney and liv- Penumbra Inc. companies. Medical device–maker Penumbra Inc.’s un- “The cost savings allow der-construction building, at approximately 127,000-square feet, signals a major expansion us to invest back into the for the company. With a global workforce of company.” 2,700, the majority employed locally, Penumbra is one of Alameda’s largest employers. The com- Lindsay Treadway, Senior Director of Public pany already leases seven buildings in the City Affairs, Exelixis that total 305,000 square feet. The space at 1310 Harbor Bay Parkway—di- er cancer—the drug has generated $2 billion in rectly across from the company’s current head- earnings. And it is under testing for other treat- quarters—offers Penumbra room to grow at its ments, as well. “We have really big years, this year existing location. The new building will feature and next, in terms of the number of long-term an outdoor courtyard, conference center, and a clinical trials under way,” says Treadway. “There’s cafe. potential for up to four new indications for our Penumbra—which makes and develops prod- flagship drug (Cabometyx) by the end of 2021, so ucts used for treating clots in arteries and veins it’s an exciting time from a data perspective.” as well as vascular events like strokes and aneu- Not even two years after moving, Exelixis is risms—also recently earned FDA approval for significantly expanding its footprint. The com- expanded use of its Indigo Aspiration System. It pany already occupies three buildings in the Wa- has been used since 2014 to treat blood clots in terfront complex on Harbor Bay Parkway, and is peripheral veins and arteries, and is now cleared in the process of constructing tenant improve- to treat pulmonary embolisms. ments on two additional buildings. And late last When Penumbra began to outgrow its of- year, the 600-employee company was given the fices in San Leandro, the company considered go-ahead to break ground on a new four-story, a number of East Bay locations before moving 220,000-square-foot facility that will accommo- to Alameda in 2008. In addition to its relatively MAY 1, 2020 ADVERTISING SUPPLEMENT 5 MAURICE RAMIREZ

Novela Neurotech When Ray Iskander and Novela Neurotech co-founder, Salam Gabran, decided to form their med-tech company in 2018, locating in Alameda had a trio of advantages. Says Iskander, the company’s CEO, “We thought it was the perfect location for collaborating with Stanford, UCSF, and U.C. Berkeley. Also, it has a very close-by airport, which is very important to me. And third, it already had a vibrant biotech community that offers the potential for collabora- tions in the future.” Novela is working on several fronts to develop cures for neurological and psychiatric conditions such as opioid addiction, chronic pain, epilepsy, Parkinson’s disease, severe depression, and paralysis. Rather than relying on medica- tions, Novela’s platform is based on AI-powered implants that read the brain’s electrical signals and can act to block aberrant activity using neurostimulation. “We believe that drugs have failed miserably to treat brain NOVELA NEUROTECH disorders,” says Iskander. “The pharmaceutical companies have been pouring money into developing drugs, but they haven’t proved effective.” In addition, Novela Neurotech recently announced a col- laboration with UCSF professor Loren Frank and Howard Novela Neurotech co-founders Ray Iskander (left) and Peter Carlen. Hughes Medical Institute to standardize the way research- With its vibrant biotech community and proximity to top universities, ers format their data on brain-function research. Sharing Alameda is the ’perfect location’ for their company, says Iskander. standardized, open-sourced data could potentially accel- erate research and understanding into how the brain func- affordable real-estate prices and potential for expansion, tions. Alameda was appealing because of its central location The company is also working with a hospital in Madrid, in the Bay Area, making it easily accessible for employees. Spain, in tests that could lead to treating opioid addiction. Since then, Penumbra has engaged with the Alameda community on a number of levels. LIFE SCIENCES continued on next page ALAMEDA — ISLAND OF INNOVATION 6 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES

s LIFE SCIENCES Life Sciences innovators at home in Alameda

Continued from previous page

Abbott Diabetes Care across the country. In addition to using whole- Alameda is home to When behemoth health-care company Abbott genome sequencing to verify fish labeling, the lab FDA’s San Francisco Laboratories bought glucose-monitor company has specialized staff that tests for food additives and District Office, which TheraSense in 2004, it spun off the acquisition into the safety of foods imported from East Asia. Last year, uses whole-genome Abbott Diabetes Care, with its global headquarters in the lab cut the ribbon on a nearly 70,000-square-foot sequencing to verify Alameda on South Loop Road, as well as offices in 80 redeveloped facility on Harbor Bay Parkway that fish labeling, as well countries worldwide. Since then, ADC has become includes state-of-the art equipment for analyzing as testing for food additives and the safety a major player in diabetes care, manufacturing food for bacteria, viruses and parasites, as well as of foods imported from several glucose-monitoring systems—most notably unlabeled additives and unapproved coloring. East Asia. the FreeStyle Libre, which measures glucose levels using a small sensor placed on the upper arm. With Magnetic Insight more than 100 million diabetic or pre-diabetic adults In December 2018, Magnetic Insight, a life-science in the U.S., the line is the fastest growing at Abbott, start-up that develops magnetic particle-imaging posting 37 percent growth, to $1.9 billion, in 2018. equipment, won $18 million in venture capital—an infusion that enabled the company to move from Alveo Technologies a UC Berkeley lab into a 22,000-square-foot facility As the recent coronavirus outbreak demonstrates, in the Research Park at Marina Village. The imaging rapid detection of infectious diseases is crucial in technique uses small amounts of iron oxide (rust) containment. Alveo Technologies, in the 200-acre that is easily eliminated by the body to produce Dozens of drug Research Park at Marina Village, is developing an images with target-tissue contrast that is 22 million all-in-one diagnostic device that can screen one times stronger than an MRI. And unlike X-rays, developers, small sample and perform up to 100 real-time tests there’s no radiation involved. Magnetic Insight, test labs, simultaneously. Not only can the device determine which works closely with Stanford University, has if someone is infected with a particular disease, it scanners in research in labs in China and Canada, medical device adds the information to a huge database to help track as well as in the U.S. makers, and infectious diseases across the globe. As important, the screening can be performed just about anywhere and InSite Vision food ingredient doesn’t have to be sent to a lab, ensuring quick, cheap, Founded in 1987 Alameda-based InSite Vision and dependable results. develops ophthalmic pharmaceutical products analyzers call for a range of common eye conditions, including Alameda home, FDA Lab and District Office ocular infection, glaucoma, and retinal disease. Ever wonder if the “wild” salmon you bought is the Its known for its game-changing DuraSite drug- just across the real deal or a farm-raised imposter? The Food and delivery technology, a synthetic polymer that Bay from Drug Administration’s lab in Alameda is there to allows for targeted and sustained release of drugs take out the guesswork. Alameda is home to FDA’s on the surface of the eye. It’s more effective than San Francisco San Francisco District Office, one of 13 such offices traditional eye drops, which can be impeded by tears or blinking. DuraSite and DuraSite2 are used and Silicon in products such as AzaSite and Besivance, which Valley but treat bacterial infections like pink eye; BromSite, which eases pain and inflammation following drawing cataract surgery; and DexaSite, for treatment of blepharitis, or chronic eyelid inflammation. from the In 2015, the company merged with India-based same diverse Sun Pharmaceutical Industries, the world’s fifth largest generic pharmaceutical company. and talented

AllCells workforce. From its 30,000-square foot headquarters on Harbor Bay Parkway, AllCells is one of the world’s leading providers of human blood cells and bone- marrow cells used by scientists and companies for research and testing. The firm, which moved from ABBOTT Emeryville to Alameda in 2013, provides purified cells that are collected and then immediately Abbott’s FreeStyle Libre glucose monitor processed by its onsite labs—at its Alameda measures blood sugar levels using a small location as well as one in Quincy, Mass., which sensor worn on the upper arm. extends the company’s reach on the East Coast. MAY 1, 2020 ADVERTISING SUPPLEMENT 7 Scientist Patient Volunteer Mother Leader Chef Singer Global Traveler Citizen Lifelong Learner

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The new Seaplane Lagoon Ferry Terminal under construction.

s PROJECT UPDATE

Alameda Point: EMMA MARIE CHIANG From Dream to Reality New homes ready for occupancy, ferry terminal getting finishing touches

wo years after its groundbreaking and a new ferry terminal at Seaplane Lagoon. While “It’s been a T ceremony, the first phase of a rede- old buildings at Alameda Point have long been re- purposed by tech companies and the brewers and labor of love veloped Alameda Point is taking shape. distillers of Spirits Alley, this is the first new non-gov- not only for ermental ground-up development at the site. The former U.S. Navy base—occupying 1,560 acres The housing options are all multifamily dwellings, the city but on the Western end of the island—closed in 1997, and including the first market-rate apartments the island for the entire the majority of the land was transferred to Alameda has seen in 30 years. Among the apartment rentals and in 2013. Several challenges, from environmental con- for-sale townhomes are below-market units designat- community.” cerns to aging underground infrastructure, resulted ed for low-income residents, seniors, and veterans. Stephanie Hill, in years of redevelopment attempts and delays—but Trumark Homes is in the midst of construction on Vice President the site is finally welcoming its first new residents, and Leeward at Alameda Point, a neighborhood develop- of Development, weekday trans-Bay ferry services, this fall. ment of two- and three-story townhomes, ranging Trammell Crow “It’s been a labor of love not only for the city but for from two to four bedrooms, some with rooftop decks. Residential’s Northern the entire community,” says Stephanie Hill, Vice Pres- A second development across the street, Crest, will be California division ident of Development at Trammell Crow Residential’s breaking ground in the coming months. They total 124 Northern California division. TCR, along with Los An- new homes combined. geles developer Cypress Equity Investments and San “Trumark Homes is excited to have sold out our Francisco Bay Area commercial developer srmERNST first release in only a few days,” says Sandy Richert, Development Partners have joined together as Ala- Director of Sales. “People see the vision for Alameda meda Point Partners, the developers of this ultimate- Point as it continues to evolve, and they want to be a ly $1 billion mixed-use, transit-oriented waterfront part of the growth at these early stages. Our location property. will enable homebuyers and other Site A residents Phase One of the 68-acre parcel, called Site A, in- easy walking access to the new ferry terminal, with cludes 674 residential units, 80,000 square feet of service to San Francisco in only 20–25 minutes. Plus, commercial space, five acres of new public parks, the future parks along with the burgeoning dining and ALAMEDA — ISLAND OF INNOVATION MAY 1, 2020 ALAMEDA ADVERTISING SUPPLEMENT 9 ALAMEDA POINT PARTNERS

nightlife scenes, create an incredi- FEATURES ble opportunity for people looking OF SITE A for a vibrant place to live.” The emphasis on residential DEVELOPMENT projects in the first phase helps PHASE ONE cover the large infrastructure upgrade costs, including new water, 674

sewer, electrical, and gas lines as EMMA MARIE CHIANG Residential units, well as establishing a street grid. including below-market Bringing people in also paves the -rate residences. way for future retail development. “It creates a neighborhood over- 80,000 night,” says Hill, “which in turn will Square feet of support commercial uses.” commercial space. The five acres of public parks in this first phase -in where freeways and bridges are gridlocked with car traf- cludes the start (roughly three acres) of a planned sev- fic. New ferry service at Alameda Point will offer a direct en-acre waterfront park along the shoreline of Seaplane commuter route from Alameda to San Francisco, and 5 acres Lagoon, which when built out will offer sweeping views the terminal’s surface parking lot will accommodate Of new public parks. of the San Francisco skyline, bicycle and pedestrian 400 cars—with plans to add a parking structure in the paths, and access to the water for activities such as kay- future. “Not only is it great for residents and businesses, aking. A flexible plaza will become an event venue and but it helps address congestion in the region,” says Hill. gathering space. The phase one build-out is expected to be completed With Alameda Point, city planners envision a true by 2023. A 23-acre phase two will follow, adding addi- live-work-play community, where both employers and tional residential complexes and an even greater em- employees are local. They are hopeful it will draw new phasis on commercial development. Phase three will Top: A rendering businesses both large and small to Alameda—especial- have more commercial space and a hotel. The entire of the vision for ly more creative makers, retailers, and entrepreneurs, project will take around a decade to complete. In all, the development which already have a robust presence on the old base— Site A will bring 800 residential units and 500,000 square by Alameda Point and also improve transportation for commuters on and feet of new commercial and mixed use space to the city Partners. off the island with the addition of more ferry service. of Alameda—not to mention thousands of jobs—and The new Seaplane Lagoon Ferry Terminal will be Al- that is just the beginning. Says Hill, “Construction of Center: Phase One ameda’s third terminal and meets increased demand Site A will be a catalyst for the redevelopment of the of the Alameda Point for water-based transportation options in the Bay Area, entire base.” project is underway.

Left: The Alameda Point project has been in the works since the city was given the land—site of a former Navy base—in 2013. EMMA MARIE CHIANG ALAMEDA — ISLAND OF INNOVATION 10 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES

s PROJECT UPDATE Building the Bay Alameda is a Bay Area hub for Buestad Construction Bay Ship & Yacht Family-owned Buestad Construc- Maritime industry mainstay Bay construction enterprises tion was founded in Alameda and Ship & Yacht maintains its major Al- has been headquartered here ever ameda shipyard for dry docking and since. “It’s very centrally located, so ship repair, with some 250 employ- onstruction is big business in Alameda right historically it has been easy to get ees serving clients that include the C now. With the Bay Area’s tech boom in full everywhere in the Bay Area,” says U.S. Coast Guard and the National bloom, and many people moving in for top jobs, Chief Estimator Ken Carvalho. Park Service. The company’s 14 craft The “new dot-commers,” as departments build, repair, and con- the city’s builders and fixers are busy working. Carvalho calls employees of behe- vert 300 ships per year, including Here are some key players: moths like Salesforce, are buying commercial boats, military vessels, older homes in Alameda, fixing superyachts, and historic schoo- them up, and commuting into San ners. Francisco for work. Buestad keeps Bay Ship operates one of the busy with local residential projects, safest, cleanest, and most techno- especially upgrading late-1800s logically advanced facilities on the Victorians with all-new kitchens, West Coast. Those facilities include roofs, foundations, and plumb- a 20,000-square-foot building that ing, a process that takes about 10 houses Bay Ship’s machine, fabri- months per house. The company cation, joiner, pipe, and propeller is also creating new office space on shops—as well as the West Coast’s Alameda Point, renovating a WWII- only covered dry dock. Currently,

SPENCER BROWN era military hangar into a modern the company is working on the and sleek open-floor office (with a world’s first zero-emission commer- 1940s shell) for the architecture firm cial vessel powered by hydrogen Bay Ship & Yacht Loisos + Ubbelohde. fuel cells.

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“We couldn’t be more excited about the growth of Alameda and all the new stores, restaurants, and housing developments,” Wendy Fisher, Business Development Manager, Power Engineering Construction

McGuire and Hester Power Engineering Stacy and Witbeck Webcor Builders Construction Though it’s based in Alameda, From its Harbor Bay Parkway Although Webcor, the company McGuire and Hester is working on This Alameda-based marine and headquarters, Stacy and Witbeck that built the Salesforce Transit projects throughout the region. heavy civil contractor is almost is an employee-owned company Center, is headquartered in San “Alameda is a great location because always tackling terminal projects: that offers construction and man- Francisco, its Alameda office hous- it’s central to the entire Bay Area,” one for downtown San Francisco’s agement services on complicated es its operational support depart- says Brock Grunt, Executive Vice ferry terminal, another for Ala- transit projects around the Unit- ments, including human resources, President of Operations. “This is a meda’s Seaplane Lagoon ferry ter- ed States, as well as rail systems, IT, safety, and accounting. “It is really important factor for a business minal (which will help passengers streetcars, and other forms of easy to access from East Bay loca- like ours that benefits from being as get from the island to downtown transportation infrastructure. tions, which is desirable for many close as possible to our work. Plus, San Francisco in just 20 minutes), Since its inception, Stacy and employees,” says Tom Soohoo, Vice our headquarters are on the Bay and yet another for the Treasure Witbeck has laid more than 650 President, “and it serves as a ho- with incredible views.” Island Breakwater and Ferry Ter- miles of track throughout the West- teling hub for employees working The Bay Area construction boom minal, a key element of the trans- ern United States, and has been or living on this side of the bay. We hats bolstered McGuire and Hester portation plan for Treasure Island’s responsible for related projects, view Alameda as an ideal location.” significantly, to double-digit growth new developments. including San Francisco’s $141 mil- Webcor’s island office provides over the past five years. The compa- “We couldn’t be more excited lion Muni Metro East Maintenance key support for major projects, in- ny is responsible for Salesforce Park’s about the growth of Alameda and Facility to support San Francisco cluding a new $2 billion biosolids new gardens atop the Transbay all the new stores, restaurants, and Muni’s light rail vehicles. It recently digester facility in San Francisco’s Terminal. Currently, it is putting final housing developments,” says Wen- completed a $206 million segment Bayview neighborhood, the $72 touches on the Cross Alameda Trail dy Fisher, Business Development of the SMART Commuter Rail million Newark Civic Center (a new project along Alameda’s Atlantic Manager. “Alameda is a charming system between Marin and Sono- city hall, library, and police station), Avenue—the second phase of a oasis in the Bay Area that offers ma—including 41 miles of track, 26 and Transbay Parcel F, an 800-foot- pedestrian and cycling trail system our employees fantastic weather, new and refurbished bridges, and high mixed-use tower in downtown along an abandoned railroad—and parking, easy access from all over, 100 culverts—and is tapped to lead San Francisco featuring office and improving the pedestrian experi- and great places to grab a bite or a an extension to Windsor. retail space, residential units, and a ence around Oakland’s Lake Merritt. drink.” luxury hotel.

NICE TO MEET YOU, ALAMEDA

We thank the entire Penumbra team, including our employees, our suppliers, and our distribution Creating New Experiences at South Shore Center We’re proud to be the new owners of South Shore Center. As we work to partners for their incredible support create a variety of connected and purposeful experiences at the center, we want to express how proud we are to be a part of this community. and dedication to each other and their communities and to our customers and their patients during this challenging time.

And to our customers working on the front lines during the pandemic, we thank you. FOR LEASING INQUIRIES, CONTACT Brett Christopoulos 415.675.7742 Copyright ©2020 Penumbra, Inc. All rights reserved. The Penumbra P logo is a registered trademark or trademark of Penumbra, Inc. in the USA and other countries. merlonegeier.com alamedasouthshorecenter.com

MG - SSC - P - 03 March 27 San Francisco Business Times_FINAL-.indd 1 3/31/20 5:08 PM ALAMEDA — ISLAND OF INNOVATION 12 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES

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a North of Mitchell Avenue fronting the water Bay Farm M d H Description: Mixed-use project incorporating R a Island r it Developer: Pulte Homes 270,000 existing square feet and new build of up to e la n g Description: 357 residential homes, including 310,000 square feet. Floor plans include 88 work/ d r e ve D b h A single-family homes, townhomes, and condos, live lofts r n 8t 6 e 9 plus 5,000 square feet of commercial space. g 8 e Community amenities include picnic areas, a 12. Alameda Marina H playground, a public dock, and walking paths 1815 Clement Avenue 7 along the estuary. Walking or biking distance from Developer: Baywest Development D Alameda Main Street Ferry Terminal. Alameda Marina o Description: Master plan includes up to 760 o Oakland Int'l l residential units including itt Airport le D 104 affordable housing units, 13. Alameda Wellness Center r plus 125,000 square feet of 620 Clement Avenue & McKay Avenue maritime commercial space and Developer: Alameda Point Collaborative Metropolitan a 529-slip marina renovation. Golf Links Description: 90 units of permanent supportive 540 yards of shoreline views housing for fragile homeless elders. 50-bed will open up along Clement medical respite center for homeless individuals Avenue where there are currently recently discharged from hospital. Resource center San buildings. A major restoration Leandro and housing referrals for at-risk Alameda residents. effort will upgrade a portion of the shoreline including a new water-life park and access to the estuary. Bay37

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15. Rosefield Village Metropolitan 727 Buena Vista Avenue Golf Links Developer: Housing Authority of Alameda. Residence Inn By Marriott Description: Redevelopment of existing property plus new construction to increase affordable units by 39, to San a total of 92, ranging from studios to three-bedroom Leandro apartments. Serves eligible households from 20% to 80% of area median Income.

16. Residence Inn by Marriott, Harbor Bay MAPS4NEWS 2900 Harbor Bay

s ALAMEDA MUNICIPAL POWER The Future’s Bright— and Green With carbon-zero power, community incentives, Alameda leads in clean energy

hen Alameda Municipal Power AMP's DC fast chargers are W (AMP) was founded in 1887— free for public use. the oldest public power utility west of the Mississippi—its primary function was to illuminate the city’s street lamps. The effort was so successful that Alameda became known as the best-lit city in the Bay Area, and it became the template for urban street- light systems around the country.

Today, AMP is leading the nation in another way: clean energy. As of January 1, 2020, all of its 35,000 customers began receiving 100% zero-carbon energy—one of only a handful of cities in the United States to reach this milestone. “California has mandated 50% renewable electrici- ty by 2030, so we’re far ahead of the pack,” says Rebec- ca Irwin, AMP Assistant General Manager, Customer Resources. “And we are very proud of that.” Alameda’s journey began in the 1980s, when residents decided they wanted their utility to go green—a SPENCER BROWN key benefit of a municipal electric utility that is in the service of its customers, not shareholders. AMP’s first investment was in geothermal power, followed over the years by investments in hydro, wind and landfill gas. Last January, the Public Utilities Board, which over- the first “EV Alley”, to showcase EV cars. Additionally, ALAMEDA sees AMP, OK’d a five-year strategic plan that reflects the DC fast charging station on the AMP property at MUNICIPAL the community’s environmental and business goals. Grand Street and Clement Avenue is free for public use. POWER Carbon-zero power was one of the goals, but business AMP also provides incentives to encourage custom- AT A GLANCE goals are provided as well, ers to make energy efficient improvements to their AMP delivers such as maintaining com- homes or businesses. Residents can get up to $1,500 petitive rates. The plan cash back for heat pump water heaters, electric wash- 1887 power at a also includes programs ers and dryers, energy-efficient refrigerators and freez- Date founded. price roughly to encourage residents ers, and LED bulbs and fixtures. Qualified low-income to save energy and drive residents are eligible for free upgrades such as whole- 35,000 16 percent electric vehicles, and house weatherization, efficient LED lighting, and re- Number of less than measures to ensure that frigerator replacement. And residents can also request customers today. AMP will be able to attract a free home visit by an AMP energy specialist who will PG&E—and a talented workforce. help identify ways to maximize energy efficiency and As part of its efforts to savings. Local businesses can take advantage of AMP’s 100% with greater Percent of energy encourage emission-less Energy Plus program which offers substantial rebates from zero-carbon reliability. vehicles, AMP offers a for lighting and refrigeration upgrades. sources. number of rebates and Even with all of these plans and programs, AMP incentives for electric vehicles. In July 2019, it increased delivers power at a price roughly 16 percent less the rebate for a residential level 2 charger from $500 to than PG&E—and with greater reliability. When PG&E 16% Lower monthly $800. Non-residential customers who purchase level 2 launched its controversial Public Safety Power Shut- cost to customers chargers for their workplace, multifamily dwellings, or offs in fall 2019, communities all over California were compared to PG&E. public agencies can qualify for rebates up to $5,000 per without power for days, while the lights stayed on in charger, for up to six chargers. New rebate programs Alameda. The two utilities use the same large region- are currently being developed, which cover used elec- al transmission lines, but AMP owns and operates tric vehicles as well as electric forklifts. its own distribution system within the city limits. In “We’re doing as much as we can to incentivize EVs the event that transmission lines in a specific area of and lower greenhouse gases in Alameda,” says Irwin. Northern California are de-energized, AMP has de- That also includes hosting free public workshops veloped contingency plans to “switch” to a different throughout the year, including one called “EV 101,” set of transmission lines, thereby reducing the likeli- which covers how electric vehicles work and are main- hood of power shut-offs in Alameda. tained, and gives details on federal, state, and AMP Alameda is among the top-performing utilities incentive programs. Last October, at the city’s annual in the U.S., according to customer-satisfaction rat- Downtown Alameda Classic Car Show, AMP sponsored ings—and that’s good for business, too. MAY 1, 2020 ADVERTISING SUPPLEMENT 15

s FACTS AND FIGURES Alameda by the Numbers An exceptional community with unmatched views of San Francisco Bay, Alameda has created an innovator’s paradise from its rich maritime roots. Unique commercial space at Alameda Point, a former U.S. Naval Air Station, attracts pioneering entrepreneurs and artisans. Modern business parks offer offices within easy reach of San Francisco, the surrounding East Bay, Oakland International Airport, and the Port of Oakland. The Bay Area’s island city has family-friendly, small-town charm with well-preserved historic districts and a growing hospitality industry. Stellar waterfront and beach access, along with 580 acres of open space and 23 neighborhood parks, offer a variety of recreational activities amid world-renowned natural beauty.

DEMOGRAPHICS INCOME

Asian $114,750 27.8% Median household income

White Hispanic 42.9% 12.9% $133,811 Average household income 7.5% Black

Two or more 7.6% races HOUSING 49,487 79,316 41 Registered voters Total population Median age 33,120 BUSINESS BASE Number of households 28,210 $11.7 million Local jobs provided Annual sales tax revenue $1.32 million Median single-family home value 49.5% 50.5% COMMERCIAL SPACE rent own $2,565 Office Average monthly rent 4.2 million sq. ft. (2-bedroom unit) of space $2.86/ sq. ft. OUTDOOR RECREATION average office rent

Industrial/flex 6.6 million sq. ft. of space

$1.69/sq. ft. Crown Beach average rent

Retail 580 Acres of open space and parks 3.7 million sq. ft. of space 17.5 Miles of class 1 hiking/biking trails

$2.84/sq. ft. Neighborhood parks average rent 29 ALAMEDA — ISLAND OF INNOVATION 16 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES Passengers embark at the ferry terminal at Alameda Point. CLAYTON MITCHELL

s TRANSPORTATION Boats, Buses, and Bikes Innovating solutions to increase transportation, reduce congestion

slands, by definition, are isolat- I ed—separate from the mainland, surrounded by water. But in the Bay Area, where freeways are gridlocked and train cars are stuffed to capacity, the island of Alameda has a very dis- tinct advantage for its residents and commuters: all of that water.

“New road construction is something of the past; we don’t have the space, and there are environmental concerns,” says Andrew Thomas, Alameda’s Director of Planning, Building, and Transportation. “But the water is an incredible opportunity. It’s actually easier to think about expanding transportation on the water, so we have been focusing on how to use the water to connect to the region instead of “As fast as we can put isolate us from the region.” boats on the water, Ferry service, once the main method of travel between the East Bay and San they fill up.” Francisco, experienced a renaissance fol- Andrew Thomas, Director of Planning, lowing the 1989 Loma Prieta earthquake, Building, and Transportation, City of Alameda when damage to the Bay Bridge forced a month-long closure for repairs. Increased traffic on Bay Area freeways has kept demand for water transportation growing: Ferry ridership has doubled since 2012 to 3 million pas- CLAYTON MITCHELL sengers per year on the San Francisco Bay Ferry service operated by the Water Emergency Transit Authority (WETA). Alameda currently has two bustling terminals where WETA operates its commuter ferries. The Andrew Thomas works to sustainably expand access to Alameda. ALAMEDA — ISLAND OF INNOVATION MAY 1, 2020 ALAMEDA ADVERTISING SUPPLEMENT 17

Alameda has ongoing plans to “The city of Alameda build and improve bike lanes. should be the modern template for how to make transit work in a growing city.” Michael Hursh, General manager, AC Transit

Main Street terminal offers weekday and weekend service between Alameda and Oakland’s Jack London Square and San Francisco’s Ferry Building and Pier 41. The Harbor Bay terminal on Bay Farm Island offers weekday-only service to the Ferry Building. During baseball season, direct service from the East Bay to Oracle Park is also available for Giants games. A third, the Seaplane Lagoon Ferry Terminal, is scheduled to open in August at Alameda Point in the heart of the city’s redevelopment area. It’s

near WETA’s new headquarters and will become CLAYTON MITCHELL the primary ferry commuter hub in Alameda with direct weekday routes to San Francisco. Its parking lot will accommodate 400 vehicles. “As fast as we can put boats on the water, they fill up,” says Thomas, citing studies that report bicyclists and ferry riders as the happiest of all ALAMEDA commuters. And in the case of the San Francis- TRANSPORTATION co Bay Ferry boats, an onboard bar certainly FACTS helps take the edge off after that long day at the office, too! In addition to transbay movement, there 8,000 is increased interest in services traversing the Public bus riders on an Oakland Estuary. Alameda and Oakland are just average weekday. 500–1,000 feet away, and the bridges and tubes that connect them can get congested. Entrepre- 14 AC Transit bus lines neur Jessica Schiller has pitched and is testing serving Alameda. a fleet of electrically assisted water bikes, to be rented by commuters via a mobile app. Crossing MAURICE RAMIREZ 3 the estuary from Alameda to Oakland on Jessi- Ferry terminals (with ca’s bikes takes 90 seconds! construction of new Alameda is also supporting creation of a fu- Seaplane Lagoon ture water shuttle system by requiring all new terminal). waterfront developments to include public Opening day of the Cross-Alameda Trail. docks. While its focus has been on expanding water-based transport, Alameda continues to sup- with AC Transit to create a variety of incen- mits the city to grow without increasing port efforts to move more people on land. There tives that will yield passes for residents and congestion,” says Hursh. “Unquestionably, are already seven lanes of traffic leaving the is- employees of major businesses. from elected officials to city staff, Alameda land each morning—more than are on the Bay “The city of Alameda should be the mod- is committed to ensuring public transit is Bridge. “How do you move more people more ern template for how to make transit work its first option on this island oasis.” quickly through our tubes and over our bridg- in a growing city,” says AC Transit Gen- Lastly, Alameda supports walking and es?” asks Thomas. “The answer is simple: You get eral Manager Michael Hursh. “Alameda biking, and has taken on several projects more people into each vehicle.” created the Transportation Management and initiatives to make them safer in the To that end, AC Transit operates 14 bus lines Association (TMA), an inventive initiative city. “We’re a flat island—we’re perfect for within city limits: seven local, three trans-Bay, among East Bay communities, where de- biking and walking,” says Thomas. Main three school supplemental, and one late-night. velopers and employers not only fund in- Street, from the ferry terminal to Ralph Ap- On a typical weekday, an average of 8,000 Al- creased transit services on the island but pezzato Memorial Parkway, was recently amedans hop on a bus. Approximately 1,700 provide city residents and employees with reduced to three lanes to add a center turn of those riders use the trans-Bay service lines AC Transit passes.” lane and bike lanes to reduce traffic speed to commute to downtown San Francisco, and This developer-driven funding is bear- and make the street safer for bicyclists and around 1,200 disembark at BART stops. Starting ing fruit: In addition to launching the pedestrians. A protected two-way bikeway in mid-June, Line 96 will be re-routed to serve new express line serving Alameda Point, and trees are planned for Clement and Site A in Alameda Point, a quarter mile from the AC Transit has increased service of Line Central Avenues. And the city and the Ala- future Seaplane Lagoon Ferry terminal. When 19 along Buena Vista Avenue. It has also meda County Transportation Commission ferry service begins, estimated in August, an- improved bus stops and infrastructure are currently working on a feasibility study other new line will be added providing service throughout the island. “These are the tan- for a new bicycle and pedestrian bridge between the ferry terminal and downtown Oak- gible incentives that encourage residents from Alameda’s West End to Jack London land. To encourage ridership, the city is working to leave cars behind and ultimately per- Square in Oakland. ALAMEDA — ISLAND OF INNOVATION 18 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES

s RESTAURANTS AND DINING Eat, Drink, Alameda New offerings, familiar favorites beckon culinary explorers

othing brings N people together like food—and Alameda boasts 125 restaurants and bars Dave Smith, head distiller in its downtown at Alameda- district alone. That’s based St. a lot of opportunities George Spirits, shows some of to share a meal! But the distillery's go beyond the ta- products at Craft Beer, Wine ble, and there’s even & Spirits store more on offer, in the in Alameda. form of food events The store is a sponsor of and tastings, farm- the Alameda ers markets, charity Whiskey Stroll, which features fundraisers, and arti- products from san makers. What are St. George and other premium you craving? KRISTIN RINCK Bay Area and Northern California distillers.

Food Events & Tastings entered to win more than $1,000 in the cocktail map alongside Oakland prizes. and San Francisco,” says Moehring. Coming off the holiday hullabaloo, Kicking off Alameda Restaurant The event raised over $4,800 for January is a historically slow month Week last January was the inaugural Alameda Food Bank and will return for restaurants. To help liven things Master Mixologist event. Bites from in 2021. up, cities all over the U.S. host restaurants offered a peek at the The annual Whiskey Stroll, held “restaurant weeks,” offering prix fixe week ahead while representatives each March in Alameda’s historic menus and specials. More than 35 from seven bars competed for the downtown, is all about handcrafted, restaurants participate in the annual title of Alameda’s Master Mixologist. small-batch whiskeys from premi- Alameda Restaurant Week in mid- Cody Moehring of Angela’s Kitchen um Bay Area and Northern Califor- January, with cuisine ranging from won with “Somehow Some Whey,” nia distillers. Guests stroll between The Alameda Korean barbecue to chicken gumbo which used Broken Shed vodka, more than 10 participating loca- Farmers’ Market to Tiki volcano bowls. To encourage clarified milk, sugar, and vanilla for tions, from gift shops to restaurants is held twice weekly year- repeat visits, guests who acquire a vodka cream soda–flavored drink. to real estate offices, where they round. six stamps on their raffle card are “I’m excited for Alameda getting on enjoy tastes served neat or paired GETTY IMAGESGETTY MAY 1, 2020 ADVERTISING SUPPLEMENT 19 CLAYTON MITCHELL

with bites. A commemorative glass enjoy bites from 15 local restaurants common humanity—our common A sunny day at is included, and bottle sales along and pours from 15 Bay Area winer- dreams, disappointments, and Spirits Alley, a strip with a mystery tasting are available ies, while listening to live music and hopes,” says Sister Pat Nagle, the of craft breweries, at sponsor Craft Beer, Wine & Spirits participating in an auction. Proceeds program’s co-coordinator. “And it wineries, and distilleries with San store. Extending the conviviality, benefit meal delivery for Alameda can be a step towards creating a just Francisco skyline many local restaurants offer “stroll residents in need. and inclusive community.” views at Alameda specials” before or after the event. Three days each month, Dine & A nonprofit social enterprise, Point. “The Whiskey Stroll is a unique Connect offers a free hot dinner for Ploughshares Nursery trains and opportunity to attract downtown vis- homeless individuals and families. employs residents of the Alameda itors who may not already be familiar Staffed by volunteers and co-spon- Point Collaborative—with 100% of with our diverse range of businesses,” sored by several community groups, its sales supporting housing and says Aviva Kellman, Membership and the events also connect attendees services for formerly homeless fam- Events Coordinator of the Downtown with local providers of housing, ilies and individuals. It also hosts a Alameda Business Association. “It health, and other needs. At Imman- plethora of free food-related work- also gives our businesses a chance to uel Lutheran Church every first shops, from “how to grow awesome partner with another business with Monday, there’s also a mobile health tomatoes” to vegetable propaga- whom they don’t usually work.” clinic for outpatient care as well as tion—to equip anyone to start their There’s something for all ages at showers and laundry service. own edible garden. the annual Blues, Brews, and Barbe- “Dine & Connect provides an cue Festival. Held each September opportunity to experience our continued on next page on Webster Street, the fest features a rousing live soundtrack from per- Andrea Leal (left) forming local blues bands, while and Jennifer Crane of dozens of food and drink vendors Alameda Fruit Co. serve up beer and barbeque favorites, from rotisserie chicken to vegan brisket. Arts and crafts booths and a kids’ zone with games and a climbing wall round out the fun. The whole community, it seems, gathers twice weekly at the Alameda Farmers’ Market. Operating Tuesday and Saturday mornings year-round at Haight Avenue and Webster Street, the market brings fresh bounty from local farms, from a rainbow-hued variety of organic peppers harvested by Ground Stew Farms to honey made by Alameda bees courtesy of Sager Family Farm. Plus, it’s been an incubator for emerging food entrepreneurs on the island such as frozen meal service Alameda Homemade. Dining for a Cause The 24th annual Community Faire and Wine Tasting fundraiser for ALAMEDA FRUIT CO. Alameda Meals on Wheels takes place at Rock Wall Wine Company, right next to the original hangar with San Francisco skyline views. Guests ALAMEDA — ISLAND OF INNOVATION 20 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES

EAT, DRINK, continued from previous page Pann, Event Marketing Specialist. “Off the Grid is all about changing where and how food is consumed and Food Truck Fare created by transforming underutilized Popular Bay Area food truck organizer and temporary spaces into gathering Off the Grid visits Alameda’s South spaces, and the Alameda location is Shore Center for pop-up lunch fun the epitome of this, being located in every Saturday, just across the street the parking lot of a large mall.” from Crown Memorial State Beach. If you spend time in “Spirits Al- About 10 trucks attend each gather- ley”—a strip of craft breweries, winer- ing, from a rotating roster, with cui- ies, and distilleries on or near Mon- sine offerings from Southern comfort arch Street at Alameda Point—you’ll food to Filipino burritos to Persian want some eats with your drinks. kabobs. Take your selection to the Some businesses have onsite kitchens while others bring in food trucks, OFF THE GRID small onsite seating area, and enjoy live music, or head for the beach a including Faction Brewing, which has block away. partnered with Haley McNicolls Celt- “Our Alameda location has been a ic-American Eats and Grilled Cheez Food trucks offer a variety of choices at Alameda locations including fan favorite for years,” says Samantha Guy, among others. Spirits Alley and South Shore Center, across from the beach.

s COMMUNITY CONNECTION Serving the Community Local businesses turn spirit of sharing into food on the table for those in need

eighbors helping neighbors is the Alameda way. Local The Local When Otto Wright opened his coffee shop, The N businesses understand the importance of giving back to the Local, in September 2017, he envisioned it as community that supports them, and these four are examples of more than just a spot to get a quick caffeine the giving spirit that Alamedans prize. fix and a sandwich. Wright wanted locals and visitors alike to feel welcome to gather and lin- ger—a coffee shop rooted in a strong sense of Grocery Outlet community, even down to the building it oc- On the day its Alameda store opened in Rita and Elie Zgheib of Grocery cupies: the ground floor of Alameda’s original Outlet in Alameda. September 2018, Grocery Outlet demon- 1891 Masonic Lodge. strated its commitment to supporting the Only a month after opening, Wright’s com- community: Owner-operators Elie and Rita munity spirit was in full view when the Sono- Zgheib presented a check for $2,487.13 ma wildfires devastated Santa Rosa and the to the Alameda Food Bank, reflecting the surrounding region. The Local became the

equivalent amount that shoppers saved COURTESY OF ELIE ZGHEIB drop-off point for goods donated by Alameda on their groceries within the first hour the residents to help victims, where they were store was open for business. sorted, put on trucks, and shipped north. Since then, the “extreme-value” grocery But that was just the beginning: Since then, store—one of the 350 or so independently Wright has spearheaded food and supply owned Grocery Outlets across the country— drives for local Coast Guard families affected continues its community involvement on an by the 2019 federal shutdown, as well as res- ongoing basis. During the month of July, each idents of the city’s Midway homeless shelter. Grocery Outlet participates in the company’s “Nothing feels better “I take pride in my city and community,” Independence from Hunger food drive by than giving back to says Wright. “I want this to be a place where collecting in-store cash and food donations. my kids feel rooted and know that they are The initiative is timed to coincide with the your community . part of something real—and in the here summer months, when many families lose Elie Zgheib, Co-owner and operator, and now.” access to school-sponsored food programs. Grocery Outlet, Alameda Last summer, Alameda Grocery Outlet col- Pappo Restaurant lected $4,100, and the store matched $1,000, to connect with the community by setting This past December, as part of their “We Love bringing the total to $5,100, which was split up a booth and gathering donations. Our Town!” community service project, 75 equally between Meals on Wheels and the Al- “This is our community, where we live and second-graders from Bay Farm Elementary ameda Food Bank. send our kids to school,” says Elie Zgheib. set about collecting hundreds of warm socks, Each month of 2020, Alameda Grocery “Nothing feels better than giving back to your hats, coats, and toiletries—all to be donated Outlet will provide sandwich ingredients to community by empowering the sports teams, to the annual Christmas Eve Soup Kitchen at the Second Sunday Homeless event, spon- churches, schools, or any local nonprofit orga- Pappo Restaurant. sored by Superhero Desserts. Additionally, nizations. Our customers support a hardwork- This was the 12th such event for Pappo, the store hosts weekly “Sunday Fun Day,” ing mom and dad providing for their family, the top Zagat-rated restaurant in Alameda. providing non-profits such as churches, and in return, this is the least we can do to Owner-chef John Thiel’s popular bistro, across sports teams, and school groups a platform show appreciation for this great community!” from the Alameda Theater on Central Avenue,

MAY 1, 2020 ADVERTISING SUPPLEMENT 21

Artisan Food Makers “We chose Alameda the same recipes and hands-on techniques it began in 1984. Its fresh baguettes, braided chal- Jennifer Crane and Andrea Leal met looking because we needed a lah bread, and rustic sourdough loaves are sold for ways to use the abundant citrus and fruit in large space that could in markets and cafes all over the San Francisco their backyards and ended up starting Alameda Bay Area, including its own retail shop in nearby Fruit Co. They make small-batch preserves and accommodate our growth Kensington. marmalades using seasonal produce grown in Coming soon to the island is Firebrand Alameda, and the unique flavors include orange — and a great landlord.” Artisan Breads, the wood-fired bakery that cardamom bourbon, and persimmon with saf- Matt Kreutz, CEO Firebrand Bakery launched a decade ago in Oakland. It plans to fron and vanilla bean. open a large production space and small retail “People in Alameda have a lot of pride in their ny. Her chocolates are delicate and painterly— café on Tower Avenue at Alameda Point. The community and enjoy supporting businesses gold-dusted shells, rose buds, and hearts—filled business goes beyond selling German rye loaves that help contribute to make the island the great with chocolate ganache, often made with local and soft pretzels; it’s committed to the commu- place it is,” Crane explains. “We are easily acces- flavors such as Hangar 1 vodka, Wright & Brown nity. “We chose Alameda because we needed sible to the community; we do local deliveries— rye whiskey, or nuts from the Alameda Farmers’ a large space that could accommodate our or people literally pick up their orders from our Market. “I love getting inspiration from the fla- growth—and a great landlord,” says CEO Matt porch.” vors and smells around me,” says Petersen. Kreutz. “We are also opening a Family Resource Craft Chocolate combines three of choco- At its Alameda headquarters, Semifreddi’s Center and partnering with local organizations latier Bente Voxtrup Petersen’s favorite things: bakes upwards of 200,000 loaves of bread and to boost our social mission of creating great jobs, creativity, good food and wine, and good compa- 40,000 pastries and cookies each week—using shared value, and thriving communities.”

John Thiel is chef and owner of Pappo Restaurant, which hosts an annual Christmas Eve meal for Alameda's homeless and others in need. focuses on sourcing local and seasonal produce, fish, and meats, and whenever possible, supporting local producers. Each year, he and his staff serve lunch to the island’s homeless and others in need. In 2019, they served 130 people pasta with grilled chicken and cream sauce, plus holiday cookies and chocolates. Each attendee also received a takeaway bag with produce, gra- nola bars, and soup. “When I was young, my father took me along with him to help deliver meals on Thanksgiving morning,” says Thiel. “The people who answered the doors lit up with excitement, and it made me feel really good inside to help the less fortunate. I have kept this spirit alive in honor of my dad.”

Superhero Desserts Married couple Edwina and Mike Phillips had been active in the community for years when they hit on an idea to help fund their work. Leveraging Edwina’s lifelong love of baking, the Phillipses began making and selling desserts at pop-up events before opening their storefront, Superhero Desserts, on Webster Street in November. The name comes from Real Life Superhe- roes, a grass-roots movement the Phillipses’ are involved with whose members wear superhero costumes while feeding the homeless, teaching free self-defense seminars, and much more. Since opening, treats like Guin- ness Stout bundt cake, lemon poppyseed drizzle cake, and chocolate caramel salted cupcakes help support community efforts such as needle cleanup, street patrols, and self-defense and CPR classes that are open and free to everyone. In addition, Superhero Desserts organizes SPENCER BROWN Second Sunday, where volunteers spend the morning packing lunches before distributing them to nearby homeless encampments. ALAMEDA — ISLAND OF INNOVATION 22 ADVERTISING SUPPLEMENT ALAMEDA SAN FRANCISCO BUSINESS TIMES

s EVENTS There’s always something DOWNTOWN ALAMEDA BUSINESS ASSOCIATION exciting to do in Alameda The city puts a major emphasis on events that are festive, entertaining,

delicious—and frequent. Alameda Classic Car Show Here’s what’s on the horizon.

Alameda Point Antiques Faire ers come together to show off—and to equestrians), 2,500 participants, and (Year-Round) teach—what they can do. One of more 60,000 spectators. Arrive early to partic- Sift through any treasure imaginable at than 150 events of its kind around the ipate in a 5K run/walk benefitting the the largest antiques show west of the world, this year’s Faire will take place at Midway Shelter for Women and Children. Mississippi—taking place on Alameda Alameda Point. Point the first Sunday of every month. Downtown Alameda Art & Wine Faire With enviable bay views and a 12-year Downtown Alameda Spring Festival (July) history, this eclectic flea market draws (May) This midsummer spectacle is always upwards of 10,000 shoppers and more Downtown Alameda’s Historic Park slated for the last weekend in July in than 800 vendors. Most items here are Street District comes alive for this annual Alameda’s historic downtown Park Street at least two decades old—think vintage Mother’s Day tradition. The free-admis- district. The main attraction at this free silverware, antique timepieces, hard-to- sion street fair sets up more than 150 street festival are the 300 arts, crafts, and find collectibles, as well as instruments, artisan booths alongside downtown’s 400 food vendors. Two kids’ zones offer car- posters, and sewing machines. There’s shops, restaurants, and services. Food nival rides, games, bounce houses, and also plenty of food and drink, and free and beverage offerings abound. Bands an engaging lineup of children’s enter- parking with shuttle ride. perform on three stages, while a kids’ tainment. All this is served alongside de- zone keeps little ones occupied with face lectable festival food and washed down Alameda Mini Maker Faire (Spring) painting and puppet shows. Best of all? with beers crafted by Alameda Island The Alameda Mini Maker Faire is packed Proceeds help keep Downtown Alameda Brewing and wines from Rock Wall. Mu- with interactive exhibits, educational safe and clean. sicians rock three stages with the sounds workshops, hands-on activities, and of classic rock, bluegrass, and funk. musical buskers. This event is for anyone City of Alameda 4th of July Parade interested in making things—including One of the largest and longest in the Blues, Brews, and Barbecue Festival low-tech crafters, high-tech engineers, nation, Alameda’s Independence Day (September) scientists, homesteaders, hobbyists, parade spans 3.3 miles from Park Street Held on Webster Street, this fest features experimenters, artists, and everyone to Webster Street and includes more a rousing live soundtrack from per- in between. Forward-thinking dream- than 170 entries (floats, marching bands, forming local blues bands, while dozens of food and drink vendors serve up beer and BBQ favorites, from rotisserie chicken to vegan brisket. Arts and crafts booths and a kids’ zone with games and a climbing wall round out the fun.

Downtown Alameda Classic Car Show (October) Car aficionados flock to the Crankers Car Club’s annual free event in downtown Alameda. More than 400 classic vehicles—all pre-1987—line Park Street and Alameda Avenue, while dozens of contemporary electric vehicles grace the “EV Alley” along Central Avenue. Deejays

CLAYTON MITCHELL spin oldies while passionate owners chat about their antique roadsters, coupes, hot rods, muscle cars, and trucks. The show is preceded by a colorful parade of Alameda Mini Maker Faire vintage rides.

☛ Due to the evolving situation with Covid-19, events are subject to postponement or cancellation. Please check with organizers before making plans. MAY 1, 2020 ADVERTISING SUPPLEMENT 23

s RESOURCES Your Business is Our Business Alameda is home to “As veterans of the East Bay, we vibrant retail centers and purchased the Research Park at hotels, top-tier business parks, and unparalleled Marina Village with ambitions to opportunity sites for update and convert most of the development and lease. Our Economic Development campus to life science. Capital and Community Services intensive to say the least! Our Division is a one-stop shop MAURICE RAMIREZ team at Local Capital Group for personalized assistance to launch, expand, and has been extremely impressed revitalize your business. with Alameda’s At Your Service Alameda supports business and development projects. program. Whether it’s economic development, building and At Your Service supports businesses The Green Business Program helps planning, the mayor’s presence, and development projects moving to or Alameda businesses earn the eco-seal of expanding in Alameda. By providing eligible approval by meeting higher standards of or Alameda Municipal Power we businesses with a single point of contact, environmental performance. As part of truly value the City’s proactive applications for new construction and tenant a county-wide program, Alameda Public improvements move more quickly through Works Department inspectors make free site mindset and steadfast support as the city’s approval process. Smaller projects assessments, helping private businesses they help us execute our vision.” qualify for 10-day express service turnaround, learn how to conserve water, energy, and

and business licenses and sign permits can resources. For more information, call Daniel McGill, Vice President, Commercial be handled same-day via the city’s website: Alameda’s Public Works Administration: Construction, Local Capital Group www.alamedaca.gov 510-747-7900.

Web site: alamedaca.gov | Contact Us: [email protected] | Economic Development: Tel (510) 747-6890 YoUr LiFe NoW pOwErEd bY 100% cLeAn eNeRgY

FiNd OuT hOw: aLaMeDaMp.cOm/cLeAn 24 MAY 1, 2020 SAN FRANCISCO BUSINESS TIMES

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