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South West Wines Launch Their 2011 PR Campaign

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South West Wines Launch Their 2011 PR Campaign SOUTH WEST FRANCE WINES Press Pack 2014 1 CONTENTS _Toc385941262 South-West France: Tradition and Modernity Entwined ..... 4 Unparalleled Diversity ..................................................................................... 4 Unique Character ............................................................................................... 5 Modern Outlook .................................................................................................. 5 Health benefits .................................................................................. 6 Facts and figures ............................................................................... 7 The Terroirs of the South-West .................................................... 8 A Treasure Trove of Grape Varieties and Terroirs ................................ 8 The main grape varieties of the South-West ..........................................10 Red Grapes: ................................................................................................................. 10 Cabernet Franc .................................................................................................. 10 Cabernet Sauvignon ......................................................................................... 10 Duras .................................................................................................................... 10 Fer Servadou ...................................................................................................... 11 Malbec (aka Cot or Auxerrois) ...................................................................... 11 Merlot ................................................................................................................... 11 Négrette ............................................................................................................... 11 Tannat .................................................................................................................. 12 White Grapes: ............................................................................................................. 12 Arrufiac ................................................................................................................ 12 Baroque ................................................................................................................ 12 Colombard ........................................................................................................... 13 Courbu .................................................................................................................. 13 Loin de l’Oeil ....................................................................................................... 13 Gros Manseng ..................................................................................................... 13 Petit Manseng .................................................................................................... 13 Mauzac ................................................................................................................. 14 Sauvignon Blanc ................................................................................................ 14 Sémillon ............................................................................................................... 14 Protected Designation of Origin .................................................................15 Brulhois ................................................................................................................ 15 2 Cahors ................................................................................................................... 15 Côtes de Millau ................................................................................................... 16 Coteaux du Quercy ............................................................................................ 17 Entraygues-Le Fel ............................................................................................. 18 Estaing .................................................................................................................. 18 Fronton ................................................................................................................. 19 Gaillac ................................................................................................................... 20 Irouléguy ............................................................................................................. 21 Jurançon .............................................................................................................. 22 Madiran ............................................................................................................... 23 Marcillac .............................................................................................................. 23 Pacherenc du Vic-Bilh ...................................................................................... 24 Saint Mont ........................................................................................................... 25 Saint-Sardos ....................................................................................................... 26 Tursan .................................................................................................................. 27 Protected Geographical Indications ..........................................................28 Agenais ................................................................................................................. 28 Ariege .................................................................................................................... 29 Aveyron ................................................................................................................ 29 Comté Tolosan ................................................................................................... 30 Côteaux de Glanes ............................................................................................. 31 Côtes de Gascogne ............................................................................................. 32 Côtes du Lot ......................................................................................................... 33 Côtes du Tarn ..................................................................................................... 33 Gers ........................................................................................................................ 34 Landes .................................................................................................................. 35 Lavilledieu ........................................................................................................... 36 Thézac-Perricard .............................................................................................. 36 Contacts ............................................................................................. 40 3 South-West France: Tradition and Modernity Entwined The wines of South-West France are the fruit of a uniquely rich viticultural tradition, wonderful sites and state of the art science - wines of the highest quality, to suit every palate. Interactive map on www.southwestfrancewines.com Unparalleled Diversity Because the South-West has so many fine indigenous grape varieties combined with such a wide range of soils and sites it offers an extraordinary diversity of wine styles and flavours. The region stretches from the Atlantic to the vibrant city of Toulouse – the capital of the region – and from the sunny foothills of the Pyrenees to the majestic grandeur of the Massif Central. In between, there are vineyards everywhere – on the plains of the Béarn, along the great river valleys of the Garonne, Lot and Tarn and on the gentle rolling hills of Gaillac and Gascony. 4 From the sensuously sweet wines of Pacherenc du Vic bilh and Jurançon to the monumental reds of Madiran, Irouleguy and Saint Mont and from the perfumed, easy-drinking wines of Fronton and Marcillac to the new black wine of Cahors, there is so much to choose from. Several places, like Fronton to name only one, offer deliciously delicate rosés. But there are also crisply fragrant dry whites with the likes of Gascogne and Saint Mont. You will also like the apple-like sparkling wines of Gaillac – natural partners for fine food - from aperitif to dessert and beyond. In addition to the wealth of wines, the region is also home to Armagnac, one of the world’s truly great spirits and to the delectably grapey delights of Floc de Gascogne. Unique Character The South-West has a unique treasure trove of grape varieties that its winemakers have played a key role in identifying, preserving and replanting. The region is also home to around 20 indigenous grape varieties. It is also the birthplace of international grape varieties such as Cabernets Franc and Sauvignon, Merlot and Malbec (Cot or Auxerrois), now cultivated worldwide. The South West of France is also unique for very rare varieties such as Négrette, Fer Servadou, Duras (unique to Gaillac) and Loin de l’Œil (also called l'En de l'El) which have almost disappeared elsewhere. The result is a portfolio of wines full of character and style. Modern Outlook The South-West is justly proud of its traditions and diversity, and its winemakers are united in their passion to provide quality wine at reasonable prices. The current generation of vignerons have
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