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HR INFLUENCER REPORT 2019 HR Influencer Report 2019

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HR INFLUENCER REPORT 2019 HR Influencer Report 2019 HR INFLUENCER REPORT 2019 HR Influencer Report 2019 Table of Contents Introduction Research Methodology Methodology for Identifying and Prioritizing Influencers Power & Interest Map Top HR Influencers About SHRM India About The PRactice Disclaimer 2 3 Introduction Influence has been a key aspect of This accounts for the softer, quantified Communication in 2018. And yet what it aspects we have considered, in order to means for marketers, opinion leaders, recognize Influencers in cohorts that reflect relationships and sales varies with their audience. This year’s HR Influencer context. Today, individuals straddle roles Report takes its perspective from The of information transmitter, sharer, and PRactice who, as a Public Relations agency, receiver. adopts more nuanced considerations for reach and influence when managing There is knowledge to be shared, stakeholder relations. announcements to be made, conversations to be started, promotions As influencer engagement finds its way in to be amplified - all while we consume our daily vocabulary, this report will throw communications. These aspects have light on the top 50 HR influencers of 2018 given new dimensions to how we in a more targeted manner. This report approach social media, both as individuals serves not only as recognition of influencer and as organizations. More critically, popularity, but also as a semantic map to Measurement is now associated with decide the ‘Who’ and ‘How’ of your brand every word we speak online; our visibility, engagement strategy. persuasiveness, relevance, and credibility So, in the world of digital, where every are collated as Metrics. individual is their own brand; happy We believe Influence needs a more branding! granular articulation. It is not a linear metric, and so a two-dimensional approach has been crafted for this year’s SHRM Top HR influencer report. 4 5 Roadmap detailing Methodology Identification of Plotting on the Influencers power interest grid 11. Keyword based Listening on 5 Plotting each Normalizing metrices Talkwalker influencer on the 2. Secondary Research of HR for standardization panels and publications power interest grid 3 Normalizing all metrices on a 5 point scale for comparison Determining Power & Quantifying their digital Interest weightage performance Cohort identification 4 Weightage of Power basis on power interest grid 2 Basis their 1. Reach of Twitter followers Listing according to performance on 2. Reach of LinkedIn followers 6 1. Twitter 3. Self published blog cohorts identified 2. LinkedIn 1. Experts 3. Kred & Weightage of Interest basis 2. Generalists 4. Phlanx 1. Kred Score: Community visibility & 3. Specialists Mentions 2. Appreciation on Tweets (Phlanx) 4. Newcomers 3. Activity on Twitter & LinkedIn posts 6 7 High Methodology for Identifying Generalist Expert and Prioritizing Influencers (high power, low interest) (high power, high interest) Power Influence is a function of an individual’s power Influencers are plotted on our power-interest quadrant to affect opinions and the interest shown by the to arrive at relevant cohorts community in them. Metric Weightage Notes Power Reach (Quantum Twitter Followers 50% Total following of the influencer of your LinkedIn Followers 40% reach in the community) An independant blog and Initiative active writing in 2018 Self Published Blog 10% Interest Activity (How 10% Authored content engaged your Twitter tweets community is LinkedIn articles (in 2018) 15% with you ) Appreciation If an influencer with 1000 followers, 25% gets an average of 20 likes/retweets/ Probability of receiving an comments on each post, then their Newcomers Specialist Engagement on your tweet engagement rate is 2% (Source: Phlanx) (low power, low interest) (low power, high interest) Kred score is an estimation of Community visibility community engagement based on the Mentions and affiliations 50% mentions given and received. (Source: Kred Score) Low Interest 8 9 Power & Interest Map High 1. Aadil Bandukwala 18. Vipul Agarwal 35. Jashan Joshi 2. Sharad Verma 19. Ester Martinez 36. Runa Maitra 3. Harlina Sodhi 20. Gurprriet Siingh 37. Sunder Ramachandran 4. Vineet Nayar 21. Kunjal Kamdar 38. Rajlakshmi Saikia Power 5. Anand Pillai 22. Yashwant Mahadik 39. Ankita Poddar 6. Ruchi Bhatia 23. Sarang Brahme 40. Anil Dagia 7. Gautam Ghosh 24. Vivek Paranjpe 41. Vijay Bankar 8. Dr. NS Rajan 25. Sahana Chattopadhyay 42. Saikat Saha 9. Kavi Arasu 26. Muralidharan Dhanapalan 43. Jonas Prasanna 10. Abhijit Bhaduri 27. Yu Yu Din 44. Yugesh Goutam 11. Dr. Tanvi Gautam 28. Rajesh Kamath 45. Joseph George A 12. Paromita Deb Areng 29. Himanshu Kapadia 46. Nidhi Sand 13. Prabir Jha 30. The Sathish 47. Ashish Gakrey 14. Nabomita Mazumdar 31. S V Raghunandan 48. Shruti Bopaiah 15. Achyut Menon 32. Zenobia Madon 49. Amit Sharma 16. Tanmay Vora 33. Anish Aravind 50. Sumit Neogi 17. Shweta Pathak 34. Keerthi Kariappa Low Interest 10 11 Aadil Bandukwala Gautam Ghosh Abhijit Bhaduri Chief Evangelist & Head of PR, Belong.co Consultant - Digital and Social HR Founder, Abhijit Bhaduri & Associates Bengaluru Experts Lucknow Bengaluru 2019 @ aadil @ GautamGhosh @ AbhijitBhaduri #OutboundHiring Evangelist & Head of PR @BelongCo. @LinkedIn & @ Consultant - Digital and Social Talent. Interested in #employerbranding#so- Digital Transformation coach, keynote speaker & author of The #DigitalTsu- DellAlum. #PodcastHost @AcceleratePcast. #Raconteur #SerialHolidayer#- cialmedia #HR #HRTech@XLRIJamshedpur alumnus. Blogger since 2002 nami. Wrote: Don’t Hire The Best & the M-B-A series. Email: AbhijitBhaduri@ FrequentFlyer #Foodie Live.Com Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.43% 17,968 30,310 0.10% 1,53,709 23,414 0.11% 15,990 20,744 Score Score Score Followers Posts # (2018) 860 Followers Posts # (2018) 968 Followers Posts # (2018) 873 13,948 6 28,455 0 8,28,886 0 Tanmay Vora Ester Martinez Dr. Tanvi Gautam Country Head, Director (R&D), Basware India CEO & Editor-in-Chief at People Matters Founder, Leadership Inc Chandigarh & Ahmedabad India Singapore, India, USA @ tnvora @ Ester_Matters @ tanvi_gautam Creator. Learner. Coach. Author. Consultant • Senior Leader (Steward) @Bas- Founder & Editor of People Matters @peoplematters2 Game changer awardee, Top 10 Social media HR influencer, TEDx speaker, ware • Polymath and Autodidact •’s #Sketchnotes • On Learning, Leadership Host @ihr_chat Asia’s 1st HR tweetchat. Biz school faculty. #storytelling and Change! coach #mom Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.49% 27,362 15,111 0.11% 15,227 13,459 0.17% 31,740 11,221 Score Score Score Followers Posts # (2018) 871 Followers Posts # (2018) 854 Followers Posts # (2018) 899 5,722 0 4,64,050 13 3,987 1 12 13 Nabomita Mazumdar Shweta Pathak Harlina Sodhi Ruchi Bhatia Ambassador to Ministry of Women and Child Development at Assistant Vice President - Change & Engagement, EdCast Co Founder, Believeinyourself Recruitment Branding Lead, WNS Ministry of Women & Child Development Mumbai New Delhi Global Services Mumbai New Delhi @ nabomita_smiles @ shweta_hr @ HarlinaSodhi @ rucsb #100Women Achiever by @ministryWCD,Founder http://nabomita.com @ Millennial. #WebWonderWomen HR40Under40. Interested in #Employer- #Entrepreneur #CoFounder #Board#Advisor & #Culture Architect #Learn- Top 10 SHRM #HR. 40 under 40 HR Leader, Mentor, Feminist, Speaker, Trav- TEDx Speaker @Forbes US @xlrijamshedpur #influencer, Top 10 #Thought- Branding #TalentAttraction #Learning #HR #coffee holic.Tweets/RT personal ingStrategist #Diversity Evangelist #TEDxSpeaker #ICF #Coach - GE/Xerox/ eller, LGBTQ,KarmYogi, IIM-C, IBM,GSK. #FutureofWork #Digital . Founder @ Leader to #FutureOfWork views RIL/IDFC #BIY2019 empbrandindia Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.40% 63,271 10,526 0.31% 20,000 10,500 0.29% 9,816 9,731 1.29% 72,265 9,466 Score Score Score Score Followers Posts # (2018) 878 Followers Posts # (2018) 785 Followers Posts # (2018) 792 Followers Posts # (2018) 861 7,053 1 18,029 3 12,921 8 4,209 10 Gurprriet Siingh Sarang Brahme Paromita Deb Areng Achyut Menon Senior Client Partner - Leadership and Talent Practice at Korn Senior Manager - Global Social Recruiting & Talent Branding, Senior Human Resources Manager, Roche Managing Director, Options Executive Search Pvt Ltd Ferry Hay Group Capgemini Mumbai Hyderabad Mumbai Pune @ JoyAndLife @ Sarangbrahme @ suddentwilight @ achyutmenon I’m starting with the man in the mirror. CxO Coach.Leadership consultant. #SocialRecruiting. Loves everything about #recruiting, #talentbranding and {Photographer } {HR} {Blogger} { Fashion } { Yoga } { Travel } { Handmade } #Career Architect. #Hiring returning Indians for #CXO roles. https://in.linke- Beer/SciFi/SingleMalt/Books/TaiChi. MistakeMaker.Soulmate.RiskTaker. WIP- #SocialMedia. Food lover. Singing and travelling. Personal views! #HR#Re- Above all I am awesome! views are my own din.com/in/achyutmenon Talent Advisor. Insights http://blog.optionsindia. Till I Die cruitment com/ Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.28% 85,665 10,273 0.41% 25,495 9,944 1.19% 68,979 8,113 1.59% 16,501 8,018 Score Score Score Score Followers Posts # (2018) 962 Followers Posts # (2018)
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