HR INFLUENCER REPORT 2019 HR Influencer Report 2019

Table of Contents

Introduction Research Methodology

Methodology for Identifying and Prioritizing Influencers Power & Interest Map Top HR Influencers About SHRM India About The PRactice Disclaimer

2 3 Introduction Influence has been a key aspect of This accounts for the softer, quantified Communication in 2018. And yet what it aspects we have considered, in order to means for marketers, opinion leaders, recognize Influencers in cohorts that reflect relationships and sales varies with their audience. This year’s HR Influencer context. Today, individuals straddle roles Report takes its perspective from The of information transmitter, sharer, and PRactice who, as a Public Relations agency, receiver. adopts more nuanced considerations for reach and influence when managing There is knowledge to be shared, stakeholder relations. announcements to be made, conversations to be started, promotions As influencer engagement finds its way in to be amplified - all while we consume our daily vocabulary, this report will throw communications. These aspects have light on the top 50 HR influencers of 2018 given new dimensions to how we in a more targeted manner. This report approach social media, both as individuals serves not only as recognition of influencer and as organizations. More critically, popularity, but also as a semantic map to Measurement is now associated with decide the ‘Who’ and ‘How’ of your brand every word we speak online; our visibility, engagement strategy. persuasiveness, relevance, and credibility So, in the world of digital, where every are collated as Metrics. individual is their own brand; happy We believe Influence needs a more branding! granular articulation. It is not a linear metric, and so a two-dimensional approach has been crafted for this year’s SHRM Top HR influencer report.

4 5 Roadmap detailing Methodology

Identification of Plotting on the Influencers power interest grid 11. Keyword based Listening on 5 Plotting each Normalizing metrices Talkwalker influencer on the 2. Secondary Research of HR for standardization panels and publications power interest grid 3 Normalizing all metrices on a 5 point scale for comparison

Determining Power & Quantifying their digital Interest weightage performance Cohort identification 4 Weightage of Power basis on power interest grid 2 Basis their 1. Reach of Twitter followers Listing according to performance on 2. Reach of LinkedIn followers 6 1. Twitter 3. Self published blog cohorts identified 2. LinkedIn 1. Experts 3. Kred & Weightage of Interest basis 2. Generalists 4. Phlanx 1. Kred Score: Community visibility & 3. Specialists Mentions 2. Appreciation on Tweets (Phlanx) 4. Newcomers 3. Activity on Twitter & LinkedIn posts

6 7 High Methodology for Identifying Generalist Expert and Prioritizing Influencers (high power, low interest) (high power, high interest) Power

Influence is a function of an individual’s power Influencers are plotted on our power-interest quadrant to affect opinions and the interest shown by the to arrive at relevant cohorts community in them.

Metric Weightage Notes

Power Reach (Quantum Twitter Followers 50% Total following of the influencer of your LinkedIn Followers 40% reach in the community)

An independant blog and Initiative active writing in 2018 Self Published Blog 10%

Interest Activity (How 10% Authored content engaged your Twitter tweets community is LinkedIn articles (in 2018) 15% with you ) Appreciation If an influencer with 1000 followers, 25% gets an average of 20 likes/retweets/ Probability of receiving an comments on each post, then their Newcomers Specialist Engagement on your tweet engagement rate is 2% (Source: Phlanx) (low power, low interest) (low power, high interest)

Kred score is an estimation of Community visibility community engagement based on the Mentions and affiliations 50% mentions given and received. (Source: Kred Score) Low Interest 8 9 Power & Interest Map

High 1. Aadil Bandukwala 18. Vipul Agarwal 35. Jashan Joshi 2. Sharad Verma 19. Ester Martinez 36. Runa Maitra 3. Harlina Sodhi 20. Gurprriet Siingh 37. Sunder Ramachandran 4. Vineet Nayar 21. Kunjal Kamdar 38. Rajlakshmi Saikia Power 5. Anand Pillai 22. Yashwant Mahadik 39. Ankita Poddar 6. Ruchi Bhatia 23. Sarang Brahme 40. Anil Dagia 7. Gautam Ghosh 24. Vivek Paranjpe 41. Vijay Bankar 8. Dr. NS Rajan 25. Sahana Chattopadhyay 42. Saikat Saha 9. Kavi Arasu 26. Muralidharan Dhanapalan 43. Jonas Prasanna 10. Abhijit Bhaduri 27. Yu Yu Din 44. Yugesh Goutam 11. Dr. Tanvi Gautam 28. Rajesh Kamath 45. Joseph George A 12. Paromita Deb Areng 29. Himanshu Kapadia 46. Nidhi Sand 13. Prabir Jha 30. The Sathish 47. Ashish Gakrey 14. Nabomita Mazumdar 31. S V Raghunandan 48. Shruti Bopaiah 15. Achyut Menon 32. Zenobia Madon 49. Amit Sharma 16. Tanmay Vora 33. Anish Aravind 50. Sumit Neogi 17. Shweta Pathak 34. Keerthi Kariappa

Low Interest

10 11 Aadil Bandukwala Gautam Ghosh Abhijit Bhaduri Chief Evangelist & Head of PR, Belong.co Consultant - Digital and Social HR Founder, Abhijit Bhaduri & Associates Bengaluru Experts Lucknow Bengaluru 2019

@ aadil @ GautamGhosh @ AbhijitBhaduri #OutboundHiring Evangelist & Head of PR @BelongCo. @LinkedIn & @ Consultant - Digital and Social Talent. Interested in #employerbranding#so- Digital Transformation coach, keynote speaker & author of The #DigitalTsu- DellAlum. #PodcastHost @AcceleratePcast. #Raconteur #SerialHolidayer#- cialmedia #HR #HRTech@XLRIJamshedpur alumnus. Blogger since 2002 nami. Wrote: Don’t Hire The Best & the M-B-A series. Email: AbhijitBhaduri@ FrequentFlyer #Foodie Live.Com

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.43% 17,968 30,310 0.10% 1,53,709 23,414 0.11% 15,990 20,744 Score Score Score Followers Posts # (2018) 860 Followers Posts # (2018) 968 Followers Posts # (2018) 873 13,948 6 28,455 0 8,28,886 0

Tanmay Vora Ester Martinez Dr. Tanvi Gautam Country Head, Director (R&D), Basware India CEO & Editor-in-Chief at People Matters Founder, Leadership Inc Chandigarh & Ahmedabad India Singapore, India, USA

@ tnvora @ Ester_Matters @ tanvi_gautam Creator. Learner. Coach. Author. Consultant • Senior Leader (Steward) @Bas- Founder & Editor of People Matters @peoplematters2 Game changer awardee, Top 10 Social media HR influencer, TEDx speaker, ware • Polymath and Autodidact •’s #Sketchnotes • On Learning, Leadership Host @ihr_chat Asia’s 1st HR tweetchat. Biz school faculty. #storytelling and Change! coach #mom

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.49% 27,362 15,111 0.11% 15,227 13,459 0.17% 31,740 11,221 Score Score Score Followers Posts # (2018) 871 Followers Posts # (2018) 854 Followers Posts # (2018) 899 5,722 0 4,64,050 13 3,987 1 12 13 Nabomita Mazumdar Shweta Pathak Harlina Sodhi Ruchi Bhatia Ambassador to Ministry of Women and Child Development at Assistant Vice President - Change & Engagement, EdCast Co Founder, Believeinyourself Recruitment Branding Lead, WNS Ministry of Women & Child Development Mumbai New Delhi Global Services Mumbai New Delhi

@ nabomita_smiles @ shweta_hr @ HarlinaSodhi @ rucsb #100Women Achiever by @ministryWCD,Founder http://nabomita.com @ Millennial. #WebWonderWomen HR40Under40. Interested in #Employer- #Entrepreneur #CoFounder #Board#Advisor & #Culture Architect #Learn- Top 10 SHRM #HR. 40 under 40 HR Leader, Mentor, Feminist, Speaker, Trav- TEDx Speaker @Forbes US @xlrijamshedpur #influencer, Top 10 #Thought- Branding #TalentAttraction #Learning #HR #coffee holic.Tweets/RT personal ingStrategist #Diversity Evangelist #TEDxSpeaker #ICF #Coach - GE/Xerox/ eller, LGBTQ,KarmYogi, IIM-C, IBM,GSK. #FutureofWork #Digital . Founder @ Leader to #FutureOfWork views RIL/IDFC #BIY2019 empbrandindia

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.40% 63,271 10,526 0.31% 20,000 10,500 0.29% 9,816 9,731 1.29% 72,265 9,466 Score Score Score Score Followers Posts # (2018) 878 Followers Posts # (2018) 785 Followers Posts # (2018) 792 Followers Posts # (2018) 861 7,053 1 18,029 3 12,921 8 4,209 10

Gurprriet Siingh Sarang Brahme Paromita Deb Areng Achyut Menon Senior Client Partner - Leadership and Talent Practice at Korn Senior Manager - Global Social Recruiting & Talent Branding, Senior Human Resources Manager, Roche Managing Director, Options Executive Search Pvt Ltd Ferry Hay Group Capgemini Mumbai Hyderabad Mumbai Pune

@ JoyAndLife @ Sarangbrahme @ suddentwilight @ achyutmenon I’m starting with the man in the mirror. CxO Coach.Leadership consultant. #SocialRecruiting. Loves everything about #recruiting, #talentbranding and {Photographer } {HR} {Blogger} { Fashion } { Yoga } { Travel } { Handmade } #Career Architect. #Hiring returning Indians for #CXO roles. https://in.linke- Beer/SciFi/SingleMalt/Books/TaiChi. MistakeMaker.Soulmate.RiskTaker. WIP- #SocialMedia. Food lover. Singing and travelling. Personal views! #HR#Re- Above all I am awesome! views are my own din.com/in/achyutmenon Talent Advisor. Insights http://blog.optionsindia. Till I Die cruitment com/

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.28% 85,665 10,273 0.41% 25,495 9,944 1.19% 68,979 8,113 1.59% 16,501 8,018 Score Score Score Score Followers Posts # (2018) 962 Followers Posts # (2018) 796 Followers Posts # (2018) 897 Followers Posts # (2018) 762 7,376 5 21,087 3 2,362 0 21,766 6 14 15 Dr. NS Rajan Kunjal Kamdar Jonas Prasanna CEO - IDFC Foundation Senior HR Specialist - Global Employer Branding Lead, Tieto International HR Business Partner, Boeing Mumbai Pune Bengaluru With great power (and interest shown by readers), comes great responsibility (to lead the Industry) for these individuals. They comprise

Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate 2.49% 25,134 4,147 0.13% 21,285 11,694 0.22% 63,219 7,078 Score Score Score Followers Posts # (2018) Followers Posts # (2018) Followers Posts # (2018) 867 899 770 9,881 0 14,127 7 14,844 1

Vivek Paranjape Sunder Ramachandran Anish Aravind Anand Pillai Independent Cosultent Program Manager, Selling Excellence - Emerging Markets, GSK Co-Founder & Principal at SS Consulting Kochi Managing Director Leadership Matters Mumbai Mumbai Kochi New Delhi

@ vivekparanjpe @ sundertrg @ anisharavind @ anand__pillai #Strategic #HR #Consultant, #Independent #director on #Boards, Speaker, Here to learn & share. Tweets are personal views. In #HCM by choice, Co-founder @SS_Consult. #Nature, #Connections, #DesignThinking #Leadership #KeyNote #ExecutiveCoach #Transformation & #Executive #coach. #CitizenScience & #Culture Lover, #SHRMBlogger, Explorer #SocialMedia - #TEDx Speaker #PersonalBranding #HR #Strategy #Sales #StoryTelling #HRTech #Collaboration #Bible #Intrapreneurship

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.13% 16,700 6,922 3.85% 19,493 4,621 5.72% 18,688 2,226 1.95% 35,000 12,000 Score Score Score Score Followers Posts # (2018) 796 Followers Posts # (2018) 790 Followers Posts # (2018) 759 Followers Posts # (2018) 797 3,685 0 10,780 7 4,382 3 15,368 0 16 17 Prabir Jha Rajesh Kamath Sharad Verma Founder & CEO at PRABIR JHA PEOPLE ADVISORY Founder - Chanakya Consulting Insights; VP & CHRO, Iris Software Mumbai Co-Founder at MTHR Global New Delhi generalists Pune 2019

@ PrabirJha @ rajeshmthrg @ iSharad Chief People Officer-Cipla.Ex-CHRO at Reliance,Tata Motors,Dr Reddy’s Learning, Leadership, #HR, Music, people matter the most! #Leadership Blogger at http://iSharad.com , CHRO, Iris Software Top 20 social HR in- #StraightFromTheHeart #Transformation#LinkedinPowerProfile #TEDx Consultant & Cofounder @mthrglobal fluencer by @SHRMIndia #Talent #Innovation#Analytics #Digital #XLRI speaker #Columnist

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.39% 6,766 16,050 0.14% 28,141 5,111 0.84% 13,747 13,158 Score Score Score Followers Posts # (2018) 834 Followers Posts # (2018) 788 Followers Posts # (2018) 758 5,46,707 1 NA NA 30,624 0

Vineet Nayar Yashwant Mahadik Sahana Chattopadhyay Founder Chairman and CEO Sampark Foundation Global President - Global Human Resources & Co-Lead Busi- Alchemist & Consultant, Future of Work Collective New Delhi ness Transformation Office, Lupin Global Mumbai Mumbai

@ vineetnayar @ IndianYash @ sahana2802 Founder Chairman and CEO Sampark Foundation, Author of Employees First, HR Professional & Wildlife Photographer. Busy Transforming, Building and Speaker | Catalyst | Writer | Facilitator | Traveller | Trying to live Life with Customers Second, Ex VC & CEO HCL Technologies Living. I My Family/Work/Photography/Golf/Tech. Views are Personal. greater Awareness... Exploring Ways of Being...

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.12% 7,128 27,857 0.21% 12,893 13,200 0.10% 39,300 6,015 Score Score Score Followers Posts # (2018) 834 Followers Posts # (2018) Followers Posts # (2018) 803 31,925 0 36,675 0 3,064 0 18 19 Zenobia Madon Director HR - Philips India New Delhi

Engagement rate Twitter tweets Followers Individuals who have as much 2.52% 1,590 3,290 Score power as Experts, but the Followers Posts # (2018) 747 1,337 0 interest shown by their audience in their content is lower. They presumably speak on Muralidharan Rajlakshmi Saikia more varied topics than their Dhanapalan Assistant Vice President, Talent Development, GENPACT expert counterparts. New Delhi PR Specialist Chennai

@ _muraliwrites @ rajlakshmi_s Public Relations & Communications practition- Curious about #tech, #digital & what it means for #people & new #skills. er, Executive Search pro, Cyclist advocate of #diversity & a #scubadiver. currently with @genpact. Opinions are mine

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 1.57% 64,778 3,337 1.85% 11,514 3,097 Score Score Followers Posts # (2018) Followers Posts # (2018) - 0 7,373 1 20 21

Kavi Arasu Keerthi Kariappa Jashan Joshi Principal, Flyntrok Consulting Head - Customer Success, India, LinkedIn Lead - Talent Sourcing & Talent Intelligence - India , Mumbai Bengaluru APAC, North America & Europe, ZS Specialists New Delhi 2019

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.69% 40,196 8,121 3.04% 15,758 4,793 3.16% 12,700 3,169 Score Score Score Followers Posts # (2018) 863 Followers Posts # (2018) 778 Followers Posts # (2018) 743 5,909 1 3,488 0 29,706 2

Vipul Agarwal S V Raghunandan Nidhi Sand Director / Partner, Zend Consulting Services Chief Enabling Officer, Ess Vee Associates HR Business Partner - OYO WorkSpaces Mumbai Bengaluru New Delhi

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 2.30% 13,000 7,295 3.56% 47,126 4,919 6.01% 5,864 3,492 Score Score Score Followers Posts # (2018) 770 Followers Posts # (2018) 799 Followers Posts # (2018) 778 31,602 1 10,561 0 3,224 0 22 23 Himanshu Kapadia Vijay Bankar Yu Yu Din HR Business Partner, Media Networks Strategic Partner Manager, News Partnerships at Facebook Mumbai at The Walt Disney Company Myanmar and Singapore Mumbai

@ himanshukapadia @ VijayBankar @ yuyudin Top 30 Indian #HR Influencers! (SHRM) - Passionate about People, SHRM – Top 30 Indian HR Influencer | HR Professional-(Generalist) from Wordsmith. Marketing nerd. Super connector. TCK, expat turned re-pat. Perspectives & Possibilities! Views expressed are my own! JBIMS | Tweet-RT does not mean Endorsement | Blog : http://vijaybankar. Burmese, New Yorker. Yangon thu. blogspot.com

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Individuals with low power but 1.17% 20,242 3,332 4.13% 41,665 2,982 2.68% 19,980 2,870 Score Score Score relatively high interest expressed Followers Posts # (2018) 780 Followers Posts # (2018) 762 Followers Posts # (2018) 771 14,047 0 5,629 6 2,687 0 for their content by audiences. Their content is very domain focused but addresses a smaller Saikat Saha Yugesh Goutam community than Experts Manager- Global Leadership Development at Cognizant President- Global Human Resources, Lupin Limited Technology Solutions Mumbai Kolkata

@ saikatsaha @ yugeshgoutam Shirdi Sai Baba believer, Leadership Development @Cognizant , Coaching, (Note: Mr. Yogesh Goutam passed away in 2018) Design Thinking, Cricket...

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 2.62% 5,572 1,502 2.10% 7,451 2,960 Score Score Followers Posts # (2018) 690 Followers Posts # (2018) 746 6,827 0 0 0 24 25 Ashish Gakrey Joseph George A Sumit Neogi Senior Manager - HR, Capgemini Technology Services Ltd Designated Partner, Coach and OD consultant Vice President HR at Reliance Industries Ltd Newcomers Mumbai Bengaluru Mumbai 2019

@ ashishgakrey @ Jgblr @ sumit_neogi #HR @ Capgemini India, Founder @hr_shapers #HRShapers Founder @mthr_ Leadership and Organisation Development Consultant, HR Leader at RIL; XLRI Alumnus; TEDx Speaker; Are you in the list 2012; Jom- global @mthrchrocxo EC @nhrdmumbai PP @hriamumbai Not an alumni of Coach and Assessor bay 40Under40; MANIT Mechanical Engineer ; Life Long Learner XLRI TISS. TW = Own Views

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 0.97% 20,248 2,932 7.21% 16,570 1,320 3.11% 4,398 1,626 Score Score Score Followers Posts # (2018) 754 Followers Posts # (2018) 736 Followers Posts # (2018) 729 17,368 0 2,556 9 4,565 2

The Sathish Runa Maitra Ankita Poddar Strategic Leadership Hiring - India at Virtusa Founder and Director, People Talent International HR Business Partner at Amazon Chennai New Delhi Chennai

@ sathish_ganesh @ runamaitra @ ankitapoddar Talent #Sourcing - @VirtusaCorp | Ex @TCS | ‘s #socialrecruiting | ‘s As #HRnOD professional enjoy #startup#womenofsubstance#corporateed- Traveller. HR Pro. Blogger. Behavioural Economics Enthusiast. Dog Lover. #Blogger | Learning #Sketchnotes |#SHRM Top 30 India #HR Influencers on ucation#Businessconsortium #Directorleague#HRTech #GembaKaizen Experimenter. Free Spirit. https://about.me/ankitapoddar #SocialMedia #Socialselling#POSH #OD

Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers Engagement rate Twitter tweets Followers 1.13% 19105 2,667 0.41% 4321 2,079 0.22% 3,141 2,068 Score Score Score Followers Posts # (2018) 745 Followers Posts # (2018) 702 Followers Posts # (2018) 15,454 0 28,569 0 6,538 7 26 27 Shruti Bopaiah Associate Vice President & Head - Internal Communications & HR Consulting, Infosys

Bengaluru

@ shruthibopaiah Voices in the space Gamechanger awardee #extrovert, #traveller #socialmedia fan,doglover #In- fosys, #Music junkie,wannabe #tennispro,amazed with #Ai for #HR #comms who are still making their #viewsaremyown presence felt online. Engagement rate Twitter tweets Followers Their low power and low interest 4.86% 2,097 1,263 Score Followers Posts # (2018) reflects that they are new entrants 1,984 0 in online conversations or address a small group with varied content. Amit Sharma Organization Development Lead at Cipla Mumbai

@ hrguyamit Organization Development Lead at Cipla, #TISS Alum, Marathon enthusiast, Blogger, Cricket Maniac & an ardent follower of Politics.

Engagement rate Twitter tweets Followers 12.69% 2,211 743 Score Followers Posts # (2018) 673 569 0 28 29 About SHRM India SHRM India provides a platform for body of knowledge in HR. Supported by thought leadership, sharing of best a bank of over 50 subject matter experts practices and professional networking and internal expertise. the SHRM India within the Indian and global HR Knowledge Center offers cutting-edge communities in order to take the resources. across all the key and emerging profession higher through continuous and HR disciplines. These include thought collaborative learning. It is a one-stop shop leadership, advisory panels, tools and and the go-to resource for solutions and templates, virtual events, forum and services to handle all people-management research. challenges. As the leading advocate for HR With more than 302,000 members professionals’ worldwide and providing HR globally, membership is truly a unique research and education, SHRM launched offering that provides rich content through an unparalleled study to define not only comprehensive online resources on both the knowledge. but also the competencies www.shrm.org/india and www.shrm. required of today’s HR leaders. The result org. This huge repository of articles. of this rigorous research was the SHRM research papers. case studies and related HR Competency Model which forms an material on every aspect of HR within the important foundation for the new SHRM Indian and global contexts constitutes Certifications - SHRM-CP and SHRM-SCP. the most current and comprehensive

30 31 About The PRactice The PRactice is a full service Public extend the Public Relations gamut well Relations firm with offices in Delhi, beyond Media Engagement. Bengaluru and Mumbai, that designs At The PRactice, our approach leads us unique solutions to meet the challenging to view the entire stakeholder ecosystem market realities of the 21st Century. in a way that creates messaging with We help clients seize unforeseen coherence and relevance. In this way, opportunities and mitigate unexpected we sustain relationships of deeper challenges by speaking with total significance that inspire personal and authenticity and clarity, and engaging collective action of stakeholders. In a the most critical stakeholders, wherever hyper-connected, hyper-competitive global they are. Drawing on nearly 20 years marketplace with more diverse audiences of experience, our understanding of than at any other time in history, stakeholders, their influence, their specific success often rests in the power of true subject interest, and their power to bring collaborative communication, which we in change in public opinion, allows us to enable for clients . Disclaimer This report is by no means exhaustive, nor cohorts are to be used to understand which is the only way in which HR influencers influencer you would like to engage with, Some of are our current clients: can be measured on social media. In fact based on your brand’s needs. this year’s approach is a starting point to Social media metrics have been frozen as enhance the utility of such a list. on April 15th, 2019. The weightages given to We arrived at the results based on a strict various parameters are according to our best methodology and analysis. They do not judgement. There would be other opinions represent any bias towards any individual, about the same and we would be happy to or the personal views of SHRM India, or address them. You may write to The PRactice. [email protected] or [email protected] or DM us @SHRMIndia or @TPRIndia to The names of cohorts are a representation get in touch. of the nature of an influencer’s power and reach, and are not to be mistaken as an identifier for the individual. These

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