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PG MARKETING 2016 01.Cdr C M Y K Table of Content Page No. ABOUT US Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool) 03 From the Group Director's Desk 04 Bengaluru Deans Message 05 Welingkar Rankings 06 Mumbai Campus 07 Bengaluru Campus 08 ACADEMICS PGDM - 2 Year Full-Time, Recognized by AICTE 10 PGDM Rural Management (Emerging Economies) 14 PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE 21 PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE 30 PGDM Business Design - 2 Year Full-Time, Recognized by AICTE 37 PGDM E - Business - 2 Year Full-Time, Recognized by AICTE 44 PGDM Research & Business Analytics 55 PGDM Media and Entertainment 58 Global Citizen Leader (GCL) 62 Assessment Centre Process 63 Scholarships 64 BEYOND ACADEMICS Outbound Program 65 InnoWE - Mumbai & Bengaluru 66 WE EVENTS Events at Welingkar 67 We Café - Bengaluru 74 INDUSTRY INTERFACE Industry Round Tables 77 We Connect 80 Corporate Connect - Mumbai 81 Corporate Connect - Bengaluru 82 GLOBAL OUTREACH International Immersion 83 Student Exchange 84 International Partnerships 85 PLACEMENTS Career Management Center & Students Profile 86 Corporate Testimonials 88 List of Recruiters 89 ALUMNI Alumni 93 FEES Fees & Hostel Facilities 94 2 C M Y K C M Y K Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool) Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research, now known as WeSchool is a part of the prestigious S. P. Mandali, Pune with two sprawling campuses in Mumbai and Bengaluru. WeSchool is amongst the multiple educational Institutes governed and run by S. P. Mandali, prominent amongst them being S. P. College in Pune as well as Ruia College and Poddar College in Mumbai. At WeSchool, we design transformative programs based on a guiding philosophy of AAA which offers the Acquisition, Application and Assimilation of knowledge with a deep focus on Global Citizen Leadership program, which ultimately leads to holistic student development. Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds and has pioneered in programs like Media, Retail, Rural, Healthcare, legal to name a few, which are offered in Full-time, Part-time, Distance Learning and diploma formats. WeSchool has state-of-the-art facilities like complete Wi-Fi, innovation & Leadership Labs which forms an indispensable part of teaching methodology, along with other new-age learning tools. This makes WeSchool the B-School to be in, imparting education that lasts, and evolves over a lifetime. With cutting-edge pedagogy, multi-disciplinary, innovative programs, global exposure, robust industry interface and alumni networks coupled with mentoring from outstanding Faculty and Industry Experts at WeSchools thriving campus, YOU are poised to transform into competent future ready managers and Global Citizen Leaders with rewarding domestic and international placements. C M Y K C M Y K From the Group Director's Desk Market volatility, rapid innovations, and geopolitical strife are fuelling a demand for business professionals who can think globally and compete strategically. The latest case in point being the demonetisation by the Government. The competitive realities of global competition and technological change have dramatically raised the bar on what takes to create and maintain a competitive advantage. Navigating today's complex business world requires vision, confidence and strategies that give tangible business results. At WeSchool, our efforts have been towards nurturing our students not just as managers but as global citizen leaders; who look beyond themselves and contribute towards their organization & society as well. To this end, WeSchool has introduced the Global Citizen Leader program (GCL) in collaboration with Centre for Creative Leadership, USA. This has featured in the Stanford Social Innovation Review in February 2014 in the article titled “Educating a New Generation of Entrepreneurial Leaders”. Leadership, Innovation & Design thinking are part of WeSchool's philosophical framework. Advisory Boards help us continually improve our curriculum and spawn new programs meeting specific needs of emerging markets and businesses. WeSchool's Innovation Board comprises of stalwarts like Dr. R. A. Mashelkar (Chairman, National Innovation Foundation), Mr. Harsh Mariwala (Chairman & Managing Director, Marico), Mr. Kishore Biyani (Group CEO, Future Group), Mr. Rana Kapoor (Founder, Managing Director & CEO, Yes Bank), Mr. Dan Buchner (VP, Peter Lougheed Leadership Institute, The Banff Centre, Canada), Mr. Srini Srinivasan (CEO of LUMIUM and member of prestigious Executive Board of ICSID), and Prof. Dr. Ramesh Raskar (Associate Professor, MIT Media Lab), to name a few. Along with its partners, WeSchool has undertaken several path breaking initiatives like Med4Dev India-Israel Affordable Healthcare Hackathon with Pears Program for Global Innovation, MIT Media Lab-WeSchool Design Innovation Workshop, InterDesign Workshop with International Council of Societies of Industrial Design (ICSID), India Sweden Innovation Accelerator (ISIA) -a platform for Swedish companies to work with academia to develop business strategies relevant to Indian markets, ReDx 2015 - MIT Media Lab's Health Technology Camp took potential high impact ideas/solutions sourced from health researchers & doctors to address critical healthcare issues in India & Kumbhathon in Nashik with MIT and TCS which combines identification of challenges, discussions with stakeholders, prototyping and customer analysis for multiple corporate and entrepreneurial ventures. As part of WeSchool's core value of 'We Link and Care' and keeping in mind our responsibility towards our nation and to give back to the local ecosystem; WeSchool along with partner institutes of Ruia & Podar College have adopted the ' Matunga' railway station. Students' global & rural exposures and opportunity to engage in several projects and initiatives such as D-Magics, GRLI, SIFE, Udaan and Munijan have sensitized them to their role as an individual to make a difference to the organization they would be working for. WeSchool's association with several leading International Universities has ensured student & faculty exchange and internship programs. Over the course of the program, your fellow students become trusted colleagues and in many cases, lifelong friends. I invite you to embark on your path to academic and professional excellence with us at our sprawling campuses in Mumbai and Bengaluru which will truly enhance your intellectual and personal growth. We promise to equip you with inventive techniques and tools which will transform you into Global Citizen Leaders in organizations of today and tomorrow. Prof. Dr. Uday Salunkhe Group Director, WeSchool I Eisenhower Fellow I Coordinator, Boards of Management, Mumbai University 4 C M Y K C M Y K Bengaluru Dean's Message I am delighted to announce that WeSchool, Bengaluru under the able leadership of our Group Director Prof. Dr. Uday Salunkhe, had a humble start nine years ago, established its presence in the Silicon Valley of India. Being located in the Garden City, each corner of our sprawling campus captures and emphasizes the green color of our brand identity, to provide an ideal serene environment conducive for learning and absorbing new knowledge. WeSchool, Bengaluru received the AICTE-CII 2016 Award for the ‘Best Industry Linked Emerging Management Institute’ and also got accredited with South Asian Quality System (SAQS). The curricula of all our long term programs are industry-oriented and aligned with the best global corporate practices. Academic rigor is reflected in the course design and delivery of our flagship programs like PGDM, PGDM E-Business and PGDM Business Design. Various pedagogic tools help our students develop not only a holistic business perspective but an ability to seize opportunities in a competitive business environment. Last year's introduction of Global Citizen Leader (GCL) Program has also enhanced student's ability to immerse into corporate and social projects, developing student to become more aware of self, work in teams and also be socially-aware. As an Institute of Excellence, WeSchool, Bengaluru aims to provide high-quality management education as well as action-centric and value adding research. Our customized Management Development Programmes for few top corporates like Infosys, Robert Bosch, Dell, HP, Biocon, EY, Titan, SPAR, Continental Auto, Altimetrik and GE India are exclusively industry focused so as to equip the executives with latest management techniques in the ever-dynamic context of business environment. Faculty members are actively involved in their pursuit of creating and disseminating knowledge through teaching, research, training and consulting. Further adding on, our dynamic interactions with India Inc. has given us the impetus and encouragement to develop live case studies which have been published by Richard Ivey, Michigan University and Emerald Publications and many more in pipeline. Our vision is to create and nurture future leaders who manage and create powerful organizations in the emerging corporate landscape. This is executed through the Industry Round Tables, Seminars, Conferences, We-Café and several other student driven initiatives which help in bridging the gap between Industry and Academia. WeSchool also has a student body which drives CSR Initiatives through the Rotaract Club of Welingkar and CII-YI. As Knowledge Partners with NHRDN, we have
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