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ANNEXE 3. Tableaux

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ANNEXE 3. Tableaux ANNEXE 3. Tableaux Tableau 1. Durée d’écoute moyenne par individu (2003) Classement par durée Durée d’écoute moyenne par adulte, Lundi-Dimanche (minutes par jour) Serbie et Monténégro 278 Hongrie 274 Macédoine 259 Croatie 254 Pologne 250 Italie 245 Estonie 239 Royaum-Uni 239 Slovaquie 235 Roumanie 235 Turquie 224 Allemagne 217 République tchèque 214 France 213 Lituanie 210 Lettonie 207 Bulgarie 185 Slovénie 178 Albanie NA Bosnie Herzégovine NA Moyenne (18 pays) 219 Source: Comité International de marketing, IP176 EU MONITORING AND ADVOCACY PROGRAM ( EUMAP) – RAPPORT GÉNÉRAL 139 NETWORK MEDIA PROGRAM ( NMP) Tableau 2. L’équipement des ménages Classé par population Ménages équipés de télévision (MET) (avec au moins un poste de télévision) Nombre de chaînes Population Ménages Part du total des terrestres reçues par 70% (milliers) (milliers) Total ménages de la population (milliers) (%) Allemagne 82,537 38,720 34,370177 91.1 25 Turquie 71,271 16,460 10,789 97.9 15 France 61,684 24,870 23,750 95.0178 7 Royaume-Uni 59,232 25,043 24,482 97.8 5 Italie 55,696 21,645 21,320 98.5 9 Pologne 38,195 13,337 12,982 97.3 6 Roumanie179 21,698 7,392 6,763 91.5 3 République tchèque 10,230 3,738 3,735 97.6 4 Hongrie 10,117 3,863 3,785 98.0 3 Serbie et Monténégro180 8,120 2,700 2,300181 98.0 6 Bulgarie 7,845 2,905 2,754 94.8 2 Slovaquie 5,379 1,645 1,628 99.0 4 Croatie 4,438 1,477 1,448 97.5 4 Bosnie Herzégovine182 3,832 NA NA 97.0 6 Lituanie 3,463 1,357 1,331 98.1 4 Albanie183 3,144 726 500 68.8 1 Lettonie 2,331 803 780 97.2 4 Macédoine 2,023 564 467 83.0 7 Slovénie 1,964 685 673 98.0 5 Estonie 1,356 582 565 97.1 3 Source: Comité international de Marketing IP,184 Rapports nationaux EUMAP; Recherche EUMAP EU MONITORING AND ADVOCACY PROGRAM ( EUMAP) – RAPPORT GÉNÉRAL 140 NETWORK MEDIA PROGRAM ( NMP) Tableau 3. Le marché audiovisuel de l’Union européenne par type d’opérateur (1998–2002) Part des Ressources totales nettes Evolution ressources nettes (en millions d’euros) 2002/2001 2002 1998 1999 2000 2001 2002 (%) (%) Total 50,213 56,961 63,269 66,259 65,387 -1.3 100 Opérateurs publics (radio et télévision) 23,353 25,689 26,896 28,549 27,769 -2.7 42.5 Opérateurs commerciaux (télévision) 14,548 16,640 18,713 18,187 17,349 -4.6 26.5 Opérateurs commerciaux (radio) 3,302 3,302 3,893 3,898 3,935 1.0 6.0 Sociétés de télé-achat 727 1,034 1,297 1,518 1,730 13.9 2.1 Télé-banques 2,989 3,320 3,569 3,784 3,915 3.5 6.0 Bouquets de télévision 3,671 4, 956 6,485 7,410 7,722 4.2 11.8 Chaînes thématiques 1,623 2,019 2,416 2,912 2,967 1.9 4.5 Source: Observatoire européen de l’audiovisuel185 EU MONITORING AND ADVOCACY PROGRAM ( EUMAP) – RAPPORT GÉNÉRAL 141 NETWORK MEDIA PROGRAM ( NMP) Tableau 4. Les 10 premières chaînes de télévision européennes (2003) Classées par ressources d’exploitation non consolidées Ressources Principales d’exploitation non Rang Société Pays Type (public/privé) activités consolidées (en millions d’euros) 1 British Sky Broadcasting Royaume-Uni TV privé 4,242.1 2 BBC Home Service Royaume-Uni TV+Radio public 4,214.1 3 RAI Italie TV+Radio public 2,736.7 4 RTI Italie TV privé 2,008.2186 5 ZDF Allemagne TV public 1,778.4187 6 TF1 France TV privé 1,596.2 7 RTL Television Allemagne TV privé 1,589.0 8 Canal+ France TV privé 1,585.0 9 France 2 France TV public 1,573.5 10 France 3 France TV public 1,416.0 Total – – – 22,739.2 Source: Observatoire européen de l’audiovisuel188 EU MONITORING AND ADVOCACY PROGRAM ( EUMAP) – RAPPORT GÉNÉRAL 142 NETWORK MEDIA PROGRAM ( NMP) Tableau 5. Concentration des audiences nationales (2003) Classement par part d’audience Trois premières chaînes Part d’audience agrégée des (en termes de part d’audience) 3 premières chaînes (%) Allemagne RTL, ARD, ARD 3 43.4 Bulgarie bTV, Kanal 1, Nova TV 84.2 Croatie189 RTL Televizija, HTV 1, Nova TV 83.8 Estonie TV3, Kanal 2, ETV 59.9 France TF 1, France 2, France 3 66.9 Hongrie RTL Klub, TV2, MTV 1 75.7 Italie RAI 1, Canale 5, RAI 2 59.4 Lettonie LNT, TV 3, LTV 1 52.2 Lituanie LNK, TV 3, LRT 63.4 Macédoine A1 TV, MTV 1, Sitel 60.0 Pologne TVP 1, TVP 2, Polsat 62.6 République tchèque TV Nova, ČT 1, Prima TV 86.1 Roumanie Roumanie 1, Pro TV, Antena 1 57.5 Royaume-Uni BBC 1, ITV 1, BBC 2 61.7 Serbie et Monténégro Pink, RTS 1, BK 51.8 Slovaquie Markíza TV, STV 1, Joj 72.9 Slovénie Pop TV, SLO 1, SLO 2 64.2 Turquie Kanal D, Show TV, ATV 43.0 Source: Calculé par l’EUMAP, à partir des données du Comité international de marketing IP190 EU MONITORING AND ADVOCACY PROGRAM ( EUMAP) – RAPPORT GÉNÉRAL 143 NETWORK MEDIA PROGRAM ( NMP) Tableau 6. Part d’audience des chaînes leaders (2003) Part d’audience Part d’audience Type de Pays Chaîne (adultes) Type de chaîne Pays Chaîne (adultes) chaîne (%) (%) Klan TV 21.5 Privé LNK 27.0 Privé Albanie191 Lituanie TVSH 17.1 Public TV3 23.9 Privé RTL 15.0 Privé A1 28.9 Privé Allemagne Macédoine ARD 14.5 Public MTV1 16.9 Public Bosnie FTV 23.8 Public République TV Nova 43.4 Privé Herzégovine192 HRT Zagreb 10.5 Public (Croatie) tchèque ČT 1 22.1 Public RTL Televizija 39.5 Privé Roumanie 1 28.4 Public Croatie193 Roumanie HTV1 31.8 Public Pro TV 15.6 Privé TV3 22.1 Privé BBC 1 26.3 Public Estonie Royaume-Uni Kanal 2 19.8 Privé ITV 1 24.3 Privé TF1 31.8 Privé Serbie et Pink TV 21.2 Privé France194 France 2 20.5 Public Monténégro RTS 1 20.4 Public RTL Klub 29.5 Privé Markíza 45.9 Privé Hongrie Slovaquie TV2 29.4 Privé STV 1 15.7 Public RAI 1 24.2 Public Pop TV 29.0 Privé Italie Slovénie Canale 5 23.2 Privé SLO 1 24.9 Public LNT 22.2 Privé Kanal D 15.0 Privé Lettonie Turquie TV3 15.1 Privé Show 14.4 Privé Source: Etude EUMAP, fondée sur des données du Comité de marketing international IP et de l’Observatoire européen de l’Audiovisuel195 EU MONITORING AND ADVOCACY PROGRAM ( EUMAP) – RAPPORT GÉNÉRAL 144 NETWORK MEDIA PROGRAM ( NMP) Tableau 7. Panorama des instances de régulation de l’audiovisuel Source: Rapports nationaux EUMAP Nbre de membres Qui peut les Mandat Nbre de Pays Nom Statut officiel Qui les nomme Financement dans le démettre (années) mandats conseil • Part de la redevance • Revenus des candidatures aux Conseil national de la Parlement – sur la proposition autorisations radio et la télévision Organe de du: Max. 2 d’émission (Këshilli Kombëtar i régulation 7 • Président de la république (1) Parlement 5 consécutifs • 5% de la l’impôt sur Radios dhe indépendant • Comité parlementaire des (échelonnés) les bénéfices annuel Televizioni, – KKRT) média (6) payé par les Albanie opérateurs • Budget de l’Etat • dons Entité de régulation des télécommunications Organe de • Président de la république (1) Institution qui • Budget de l’Etat (Enti Rregullator i régulation 5 • Conseil des Ministres (2) 5 Max. 2 les nomme • Revenus propres Telekomunika- indépendant • Parlement (2) cioneve – ERT) 15 autorités Président ou • Par l’Assemblée (Président) • Assemblée régionales • Directeur + • Par les représentants des (Président) Généralement (Landesmedienanstalt) renouvelable Assemblée groupes sociaux concerés • Groupes pour chaque Land, Organisation de (Président) Allemagne (le nb de ses (Assemblée) sociaux 4-8 % de la redevance excepté pour Berlin et service public • Renouvelable membres • La répartition des sièges des concernés Brandebourg qui ont (membres de varie de 11 à différents groupes est spécifiée (membres de un régulateur l’Assemblée) 50) dans le droit des Länder l’Assemblée) commun EU MONITORING AND ADVOCACY PROGRAM ( EUMAP) – RAPPORT GÉNÉRAL 145 NETWORK MEDIA PROGRAM ( NMP) Nbre de membres Qui peut les Mandat Nbre de Pays Nom Statut officiel Qui les nomme Financement dans le démettre (années) mandats conseil • Parlement – sur propositions • Redevances Autorité de régulation Agence du Conseil des ministres techniques payées des communications indépendante 7 (membres du conseil) Bosnie Institution qui par les opérateurs de (Regulatorna agencija d’Etat, (+ Directeur • Le Conseil des ministres 4 Max. 2 Herzégovine les nomme télécom. et za komunikacije – Institution à but général) nomme le Directeur général, audiovisuels RAK) non lucratif sur proposition du conseil • Subventions et dons RAK Conseil pour les média Institution Conseil pour les Max. 2 • Assemblée nationale (5) électroniques(Svet za indépendante 9 média 6 consécutifs Budget de l’Etat • Président de la république (4) elektroni medii – spécialisée électroniques (échelonnés) CEM) Bulgarie Commission de • Parlement (3) – élus régulation des • Président (1) Institution qui Max. 2 communications Entité légale 5 5 Budget de l’Etat • Conseil des ministres les nomme consécutifs (Komisia za regulirane (Président) na sobsceniata – KRS) Conseil pour les Organe de Parlement – sur média électroniques Parlement – sur proposition Max. 2 Taxe sur les régulation 7 proposition 5 (Vijeće za elektroničke du Gouvernement (échelonnés) opérateurs indépendant Gouvernement medije – CEM) • 5% de la redevance audiovisuelle Croatie Agence des • Taxe sur l’utilisation Télécommunications des adresses postales Autorité de Parlement – sur crate Parlement – sur proposition et numéros de régulation 5 proposition 5 Non spécifié (Hrvatska agencija za du Gouvernement téléphone.
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