Mahindra Tractors Eyes Sales Growth in FY15 with Arjun Novo Business Today

21/03/2015 Mahindra tractors eyes sales growth in FY15 with Arjun Novo Business Today

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Home SECTORS Auto Story Search Mahindra tractors eyes sales growth in FY15 with Arjun Novo

PTI Kolkata Last Updated: October 15, 2014 | 17:10 IST

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Delhihites may face water-shortage problem in summer (Photo: Reuters) Delhi HC bars Glenmark from selling two drugs RELATED Mahindra & Mahindra, which is gearing up to launch MORE airconditioned tractors, is optimistic about sales growth in the

segment during the current financial year despite a 4 per cent DON'T MISS decline in the industry in the first half of the year. Arjun Novo may establish M&M as tech leader "Unseasonal and deficit rain caused degrowth in tractor industry in the first half. With launch of our new Arjun Novo we expect to register growth for the full year. Mahindra had seen a marginal growth of 0.6 per cent in tractor sales in H1," Mahindra Farm equipment VP marketing Ravindra Shahane M&M cuts growth forecast for tractor said. market Ads by ZINC http://businesstoday.intoday.in/story/mahindratractorseyessalesgrowthwitharjunnovoinfy15/1/211416.html 1/4 21/03/2015 Mahindra tractors eyes sales growth in FY15 with Arjun Novo Business Today

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Rajya Sabha passes crucial Coal Mines Bill Did Finance Minister Arun Jaitley The company which claimed to be a leader in sub 60HP impress all with Budget 2015? tractors, said it invested Rs 300 crore in Arjun Novo with extensive field research to offer more value for farmers money.

Arjun Novo is a 57HP product and replaces an existing product with higher features but is priced a little higher than the previous model, Shahane said.

Mahindra said it seeks to garner a 42 per cent market share in the domestic tractors market.

Mahindra will launch airconditioned cabin tractors in JanuaryMarch quarter following a demand from a segment of farmers.

The airconditioned Novo will cost Rs 2.15 lakh more at Rs 9.95 lakh.

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Mahindra Tractors Eyes Sales Growth in FY15 with Arjun Novo ­ Business Today

Mahindra Tractors Eyes Sales Growth in FY15 with Arjun Novo Business Today