21/03/2015 Mahindra tractors eyes sales growth in FY15 with Arjun Novo ­ Business Today THE INDIA TODAY GROUP India Today Aaj Tak Headlines Today Business Today Men's Health Wonder Woman Cosmopolitan Oye! 104.8FM Travel Plus Bag it Today BIZ WRAP MARKETS FINANCES INDUSTRY TECH FEATURES VIDEOS OPINION PHOTOS B-SCHOOL DEBATE MORE GN Singh aims to change SENSEX 28261.08 NIFTY 8570.90 US$ R6s. 2.32 GOLD R2s. 5925 Type Stock Name drug regulatory structure ­208.59 ­0.73% ­63.75 ­0.74% 0 115 0.45% Mutual Funds Lookup Type Commodity Home SECTORS Auto Story Search Mahindra tractors eyes sales growth in FY15 with Arjun Novo PTI Kolkata Last Updated: October 15, 2014 | 17:10 IST LATEST MUST READ TECH NEWS Sebi slams firms for 'gender bias' in boardroom AAP govt hikes water charges by 10 per cent Coal auction: Govt rejects bids of JSPL, Balco Industries Delhihites may face water-shortage problem in summer (Photo: Reuters) Delhi HC bars Glenmark from selling two drugs RELATED Mahindra & Mahindra, which is gearing up to launch MORE airconditioned tractors, is optimistic about sales growth in the segment during the current financial year despite a 4 per cent DON'T MISS decline in the industry in the first half of the year. Arjun Novo may establish M&M as tech leader "Unseasonal and deficit rain caused degrowth in tractor industry in the first half. With launch of our new Arjun Novo we expect to register growth for the full year. Mahindra had seen a marginal growth of 0.6 per cent in tractor sales in H1," Mahindra Farm equipment VP marketing Ravindra Shahane M&M cuts growth forecast for tractor said. market Ads by ZINC http://businesstoday.intoday.in/story/mahindra­tractors­eyes­sales­growth­with­arjun­novo­in­fy15/1/211416.html 1/4 21/03/2015 Mahindra tractors eyes sales growth in FY15 with Arjun Novo ­ Business Today MORE FROM THE AUTHOR Coal auction: Govt rejects bids of JSPL, Balco Industries Rajya Sabha passes crucial Coal Mines Bill Did Finance Minister Arun Jaitley The company which claimed to be a leader in sub 60HP impress all with Budget 2015? tractors, said it invested Rs 300 crore in Arjun Novo with extensive field research to offer more value for farmers money. Arjun Novo is a 57HP product and replaces an existing product with higher features but is priced a little higher than the previous model, Shahane said. Mahindra said it seeks to garner a 42 per cent market share in the domestic tractors market. Mahindra will launch air­conditioned cabin tractors in January­March quarter following a demand from a segment of farmers. The airconditioned Novo will cost Rs 2.15 lakh more at Rs 9.95 lakh. DO YOU LIKE THIS STORY? 1 1 3 3 Like Share Tweet 8 Share 0 Share MAIL PRINT INSIGHT Tags: Mahindra | Mahindra Tractors | Mahindra And Mahindra | Arjun Novo | Airconditioned Why economy needs a mix of tax incentives Tractor | Tractor Sales DH Pai Panandiker Previous Story Next Story DCGI's autonomy is for govt to decide: GN Singh Bajaj Auto Q2 net profit dented by tax Toyota recalls 1.67 mn cars to address E Kumar Sharma charge defects I don't see the US hiking YOU MAY LIKE Sponsored Links by Taboola rates in 2015: Marc Faber Mahesh Nayak MORE http://businesstoday.intoday.in/story/mahindra­tractors­eyes­sales­growth­with­arjun­novo­in­fy15/1/211416.html 2/4 21/03/2015 Mahindra tractors eyes sales growth in FY15 with Arjun Novo ­ Business Today Unique Method Regrows Lost Tips for Long Distance Why Tax Saving Funds are the Hair (Do This Daily) Driving Best For You ? 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