Sri Jayarama Automotives Private Limited
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Sri Jayarama Automotives Private Limited February 16, 2018 Summary of rated instruments Previous Rated Amount Current Rated Amount Instrument Rating Action (Rs. crore) (Rs. crore) [ICRA]BB (Stable); reaffirmed and removed from Fund Based 6.00 13.00 ‘Issuer Not Cooperating’ category [ICRA] A4; reaffirmed and removed from ‘Issuer Non Fund Based 4.00 4.00 Not Cooperating’ category Total 10.00 17.00 Rating action ICRA has reaffirmed the long-term rating of [ICRA]BB (pronounced ICRA double B) assigned to the Rs. 13.00 crore fund based limits of Sri Jayarama Automotives Private Limited (SJAPL or the company). ICRA has also reaffirmed the short term rating of [ICRA]A4 (pronounced as ICRA A four) assigned to the Rs. 4.00 crore non-fund based limits of the company. The outlook on the long-term rating is ‘Stable’. The ratings have been removed from ‘ISSUER NOT COOPERATING’ category as the firm has now submitted its ‘No Default Statement’ (“NDS”) which validates that the firm is regular in meeting its debt servicing obligations. Rationale The ratings reaffirmation positively factors in increase in revenues to Rs 111.24 crore in FY2017 from Rs 68.88 crore in FY2016 aided by addition of eight showrooms and strong response for the new products launched under YUVO and NUVO brands by Mahindra & Mahindra (M&M); three decades of promoter’s experience in tractor dealership industry and SJAPL’s established position as authorized dealer of Mahindra & Mahindra tractors in Mahabubnagar, Rangareddy, and Wanaparthy districts of Telangana. However, the ratings are constrained by moderate financial risk profile with gearing of 2.66 times as on March 31, 2017, total debt/OPBDIT of 5.02 times and interest coverage ratio of 1.50 times in FY2017; tight liquidity position with 99% of average utilisation of working capital limits in the past one year owing to large receivables with 32% debtors greater than six months as on March 31, 2017 and inherently low operating margins in the auto dealership business with pressure to pass on commission or price discounts to the retail customers. Going forward, the company’s ability to sustain the sales volumes and improve margins and timely recovery of payments from debtors would be critical from the credit rating perspective. Outlook: Stable The stable outlook reflects ICRA belief that experience of promoter in auto dealership business and sole distributorship in Mahabubnagar district will help the company to increase the scale of operations. The outlook may be revised to 'Positive' if the company reports improved capital structure and timely recovers payments from debtors. The outlook may be revised to 'Negative' in case of further decline in capital structure, decline in profitability margins or delay in recovery of payments from debtors. 1 Key rating drivers Credit strengths Experienced promoters in tractor dealership business – SJAPL is an authorised dealer of Mahindra & Mahindra (M&M) tractors and spare parts. The company is promoted by Mr. Ramreddy Bekkari and his wife who have more than three decades of experience in tractor dealership business. SJAPL’s group company Sri Rama Engineering is an authorized dealer of TVS motor cycles, mopeds and spare parts. Another group company Sri Jayarama Motors Private Limited is an authorized dealer of Maruti Suzuki India Limited in Mahabubnagar district of Telangana. Authorised dealer of Mahindra & Mahindra tractors – The company is an authorised dealer for M&M tractors. It is the sole dealer in Mahabubnagar district and has presence in Rangareddy district, Wanaparthy district and other areas around Hyderabad in Telangana. The company has eighteen showrooms as on January 2018. Market leader position of Mahindra & Mahindra in tractors segment - M&M continues to be the market leader in the domestic tractor industry with a market share of 42.80% in FY2017 as against 41.30% in FY2016. M&M has strengthened its market leadership position on the back of a healthy response received for its new products launched under YUVO and NUVO brands. Credit challenges Low profitability margins – Being in tractor dealership business, the operating profit margins are thin with pressure to pass on commissions and price discounts to retail customers. Also, operating profit margin in auto dealership business remain under pressure as the price margins are decided by Original Equipment Manufacturer (OEMs i.e., M&M). Although M&M is the market leader, profitability of the company is exposed to pricing pressure from other OEMS. Moderate capital structure and coverage indicators – High dependence on working capital borrowings resulted in gearing of 2.66 times as on March 31, 2017 and modest coverage indicators with interest coverage of 1.50 times for FY2017. High competition from other OEMS - Although M&M is the market leader, profitability of the company is exposed to pricing pressure from other OEMS. Vulnerability to agro climatic and political risk – The tractor dealership business is be exposed to agro climatic risk, political risk, cyclical and competitive pressure. Tight liquidity position – The working capital utilization of the company remained high at an average utilization of 99% over the past one year owing to large receivables with 32% debtors greater than six months as on March 31, 2017. Analytical approach: For arriving at the ratings, ICRA has applied its rating methodologies as indicated below. Links to applicable criteria: Corporate Credit Rating Methodology Rating Methodology for Automobile Dealerships 2 About the company: Sri Jayaram Automotives Private Limited (SJAPL) was incorporated in the year 1984 as a proprietorship firm. Eventually in the year 2005, the firm was reconstituted as a private limited company. SJAPL is an authorised dealer of Mahindra & Mahindra tractors and spare parts in Mahabubnagar district of Telangana. The company has presence in Rangareddy district, Wanaparthy districts of Telangana. It is also an authorised dealer for Exide batteries, Ceat tyres and ELF lubricants in Mahabubnagar district. SJAPL serves as a distributor for tractor trailers and agricultural implements manufactured by its group concern ‘Sri Rama Engineering Company’. The company has 18 showrooms located within the Mahabubnagar district and Ranga Reddy Districts. In 8MFY2018 on provisional basis, the company reported a net profit of Rs. 0.60 crore on an operating income of Rs. 117.64 crore, as compared to a net profit of Rs. 0.67 crore on an operating income of Rs. 111.24 crore in FY2017. Key financial indicators FY2016 FY2017 8MFY2018 (provisional) Operating Income (Rs. crore) 68.88 111.24 117.64 PAT (Rs. crore) 0.44 0.67 0.60 OPBDIT/ OI (%) 3.36% 2.97% 2.31% RoCE (%) 14.15% 15.80% 12.74% Total Debt/ TNW (times) 2.51 2.66 4.58 Total Debt/ OPBDIT (times) 6.04 5.02 7.71 Interest coverage (times) 1.37 1.50 1.70 NWC/ OI (%) 24% 17% 20% Source: Company Status of non-cooperation with previous CRA: Not applicable Any other information: None 3 Rating history for last three years: Chronology of Rating History for the past Current Rating (FY2018) 3 years Date & Date & Date & Instrument Amount Date &Rating Rating in Rating in Rating in Type Rated FY2017 FY2016 FY2015 (Rs. crore) Feb 2018 Nov 2017 Dec 2016 Sep 2015 April 2014 [ICRA]BB (Stable); [ICRA]BB Long [ICRA]BB [ICRA]BB [ICRA]BB 1 Cash Credit 13.00 ISSUER NOT (Stable) Term (Stable) (Stable) (Stable) COOPERATING (Suspended) [ICRA]A4; Bank Short [ICRA]A4 2 4.00 [ICRA]A4 ISSUER NOT [ICRA]A4 [ICRA]A4 Guarantee Term (Suspended) COOPERATING Complexity level of the rated instrument: ICRA has classified various instruments based on their complexity as "Simple", "Complex" and "Highly Complex". The classification of instruments according to their complexity levels is available on the website www.icra.in 4 Annexure-1 Instrument Details Date of Amount Coupon Maturity Current Rating and ISIN No Instrument Name Issuance / Rated Rate Date Outlook Sanction (Rs. crore) Inventory NA NA 10.50% NA 9.00 Funding (EDFS) [ICRA] BB (Stable) NA Cash Credit NA 10.50% NA 4.00 NA Bank Guarantee NA NA NA 4.00 [ICRA]A4 Source: Sri Jayarama Automotives Private Limited 5 ANALYST CONTACTS K. Ravichandran Srinivasan R +91 44 4596 4301 +91 44 4596 4315 [email protected] [email protected] Vinay Kumar G Tejal Shree +91 40 4067 6533 +91 40 40676523 [email protected] [email protected] RELATIONSHIP CONTACT Jayanta Chatterjee +91 80 4332 6401 [email protected] MEDIA AND PUBLIC RELATIONS CONTACT Ms. Naznin Prodhani Tel: +91 124 4545 860 [email protected] Helpline for business queries: +91-124-2866928 (open Monday to Friday, from 9:30 am to 6 pm) [email protected] About ICRA Limited: ICRA Limited was set up in 1991 by leading financial/investment institutions, commercial banks and financial services companies as an independent and professional investment Information and Credit Rating Agency. Today, ICRA and its subsidiaries together form the ICRA Group of Companies (Group ICRA). ICRA is a Public Limited Company, with its shares listed on the Bombay Stock Exchange and the National Stock Exchange. 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