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The CBS Writers Mentoring Program

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The CBS Writers Mentoring Program APEX Award for Publishing Excellence Vol. 15, No. 748, Wednesday, February 6, 2013 Dick Wien, Editor / 212-975-5607 / [email protected] SB XLVII SMASHES VIEWING RECORDS ... KEY RENEWALS ANNOUNCED... MORE CBS RENEWS “NCIS” “HOW I MET YOUR CBS COVERAGE OF SUPER BOWL XLVII MOTHER” AND THE ENTIRE SCORES MAJOR MEDIA WIN DAYTIME SCHEDULE CBS's Super Bowl Sunday CBS has announced key renewals for the 2013-14 package from 7:00-11:00 season: the renewal of NCIS along with a new con- PM -- featuring SUPER tract extension for star and executive producer Mark BOWL XLVII and SUPER Harmon, the return of HOW I MET YOUR MOTHER BOWL XLVII POST GAME for its final season, plus the pick-up of the Network’s SHOW -- dominated entire daytime schedule. Sunday night in HHs (46.2/68), viewers (108.48m) and all Adult and “As we receive the news about our his- Male demos. This was the toric Super Bowl largest viewers delivery for Sunday, I want to take a moment to recognize any network on any night and thank the remark- able people of CBS since the advent of people who did such a superb meters. (Source: NTI). job planning and cover- ing the biggest event of the year not only in The CBSSports.com television, but in America. I am proud of live stream of Super Bowl the people in this Company every day, XLVII on Sunday set multi- but that pride is at an ple viewership records for a all-time high today marveling at the job Currently in its 10th season, NCIS continues to single game sporting event we did on this mas- hit ratings milestones. This season, for the first time in the United States and sively complicated and important event. “ ever, it ranks as television's #1 program (ahead of also made history as the -- CBS President and Sunday Night Football). NCIS is averaging 21.48 most social telecast ever. CEO, Leslie Moonves million viewers, up +7% over last year and is the The live stream attracted a highest-rated drama among A 25-54 (5.9/15), record three million unique viewers to the Super Bowl (Continued on page 2) XLVII video player Viewers generated nearly 10 million (Continued on page 2) CBS TEAMS UP WITH THE NFL FOR A SUPER BOWL PSA Capitalizing on the Super Bowl’s huge viewing audience, CBS teamed up with the NFL to honor America’s military men and women and their families in a CBS Cares public service announcement that aired before and during Super Bowl XLVII. The PSA encouraged the more than 100 million viewers watching the game to show their appreciation by making a monetary contribution of $10 by texting Wounded Warrior Project via their cell phones (Text “WWP” to 50555). http://tinyurl.com/bk9tdfa (CBS RENEWALS, continued from page 1) (SUPER BOWL, continued from page 1) while averaging 4.2/12 in A18-49. The Jan. 15 episode, live video streams, up more than 100 percent from factoring in L+3 day lift, delivered 25.36 million viewers, last year, resulting in a record 114.4 million minutes marking the first NCIS broadcast to deliver more than 25 streamed. Sunday also marked the largest recorded million viewers with live plus 3-day lift or live plus 7-day audience in CBSSports.com's history and smashed lift. NCIS is also an international hit, licensed in more the record for the most-social event in the history of than 200 markets. It is the #1 series on M6 in France, television (Source: Omniture, BlueFin, SocialGuide the #1 U.S. series on Rai2 in Italy and the #2 U.S. series and Trendrr). overall, the #1 U.S. series on TV3 in Sweden, the #2 U.S. series on LaSexta in Spain, the #2 U.S. drama And... Despite the latest start time ever for a post- on Network Ten in Australia and the #3 U.S. Super Bowl broadcast, ELEMENTARY delivered series on Sat1 in Germany. In domestic syndication, 20.8m viewers, 7.8 rating A18-49 and 8.3 rating in NCIS is broadcast on USA Network and ranks as A 25-54. ELEMENTARY ranks as television’s highest cable's #1 off-network drama. rated entertainment broadcast of the year in these demos. ... THE LATE LATE SHOW WITH CRAIG (Conitnued on page 3) FERGUSON SUPER BOWL SPECIAL posted its second-largest audience ever and its second-highest deliveries in key demographics. (Source: NTI) 2 (CBS RENEWALS, continued from page 2) CBS CONTINUES TO FORGE NEW CONTENT CARRIAGE AGREEMENTS HOW I MET YOUR MOTH- On January 29, Charter ER will return Communications and CBS for its final sea- Corporation announced the son in 2013- renewal of their content carriage 2014 with all agreements covering retransmission consent for CBS series regulars Owned Stations as well as continued carriage of -- Josh Radnor, Showtime Networks, CBS Sports Network and Jason Segel, Smithsonian Channel on Charter's cable television plat- Cobie form. Smulders, Neil Patrick Harris and Alyson Hannigan, as well as series creators Carter Bays and Craig In the past year CBS has continued to sign content Thomas. In the final season audiences will finally learn carriage agreements covering retransmission consent the identity of the Mother. Since premiering in for CBS Owned Stations and ongoing carriage of September 2005, HOW I MET YOUR MOTHER has SHOWTIME, the Smithsonian Channel and CBS been a signature part of CBS's top-rated Monday come- Sports Network. Among the agreements were those dy block, ranking among television's top programs in with AT&T U-verse TV, Cablevision and DIRECTV A18-49 and A18-34. Last year, in its seventh season, (See UPDATE 1/3/13). HOW I MET YOUR MOTHER delivered its highest rat- ings ever in viewers and key demographics. affairs and non-fiction programming, across TV and dig- ital platforms. MLK: THE ASSASSINATION TAPES, which premiered during Black History Month in 2012, won for Best Historical Production and Best Use of Archive in a Historical Production. The documentyary is the story of the last days of Dr. Martin Luther King Jr., And... CBS, the top-rated network in Daytime, has told through rare television and radio news accounts, renewed its entire daytime schedule for the 2013-2014 much of which had not been seen or heard since 1968. season. Renewed for next season are THE BOLD AND THE BEAUTIFUL, the most-watched dramatic serial in KNX 1070 NEWSRADIO veteran sports anchor Joe the world which will celebrate its 26th anniversary on Cala has been inducted into the Southern California March 23; THE TALK, the fastest-growing daytime talk Sports Broadcasters Hall of Fame. Cala has spent the show; THE PRICE IS RIGHT, daytime television's most- past six years of his nearly four decade sportscasting watched program; and LET'S MAKE A DEAL, which is career at KNX 1070. He spent 32 years doing sports growing double-digit percentages in key demos. THE atKFWB prior to that. For the second straight year the YOUNG AND THE RESTLESS, the #1 daytime drama KNX 1070 sports team (Cala, Randy Kerdoon, Steve for more than 24 years, celebrating 40 years on the air Grad, Joe McDonnell, Chris Madsen and Geoff on Tuesday, March 26, previously received a pickup as Witcher) received the 2012 award for Best Anchor part of a multi-year deal. Staff. Northern California RTNDA Awards have gone out to KPIX-TV, CBS 5 San Francisco (Investigative AWARDS Reporting, Multi-Part Series, Feature Reporting-Serious and Weather -Segment/Story) and KCBS All News The Smithsonian Channel’s documentary MLK: Radio 740 AM/106.9 FM (Breaking News, Special THE ASSASSINATION TAPES has recently been recog- News Program, and Use of Sound). nized with two out of six 2012 Impact Media Summit Awards whch recognize the leaders in history, current (More Award news in upcoming editions) 3 CBS 401(K) PLAN – COMPANY MATCH FOR 2013 In recognition of the remarkable and continuing streak of excellent perfor- mance by CBS Corporation, for the third straight year the Company Match for 2013 will be paid at an “above target” level for all active plan participants. Specifically, effective February 1, 2013, all eligible participants in the CBS 401(k) Plan will receive a match of $0.70 for each $1.00 contributed to the plan on a before-tax and/or Roth 401(k) basis – up to 5% of eligible pay. This is nearly 17% higher than the $0.60 for each CBS Entertainment President Nina Tassler, (center) $1.00 Match that represents the plan’s long-established “tar- with members of the 10th Annual CBS Writers Mentoring Program. get” level. All matches will be made to the CBS Stock Fund. The CBS Writers Mentoring Program, a component of the The continuation of the level of the Match this year is one CBS Diversity Institute, held a reception for the tenth group important way the Company recognizes the dedication of of emerging writers of color on January 15 in the Executive employees to keeping CBS at the forefront of our industry. It Dining Room at CBS Broadcast Center in Studio City. “Year is a well-earned reward that further contributes toward after year, this program never ceases to amaze me. The employee saving and investment for retirement. For questions attention and support that our mentees receive is unparal- about the Company Match and the CBS 401(k) Plan, please leled and the reason why this program remains the gold stan- call the CBS & YOU Benefits Center at 1-800-581-4222. dard in this industry,” said CBS Entertainment President Nina Customer Service Representatives are available, Monday to Tassler.
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