1.855.55MOTEK (66835)

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Motek Cultural Initiative (MOTEK) is an innovative non-profit charitable organization, established to showcase contemporary Israeli music to diverse audiences. MOTEK began with a vision and a dream for change! By showcasing and introducing talented Israeli musicians to the mainstream, we are fostering a new generation’s appreciation for across multicultural communities. MOTEK improves perceptions of Israel using music as a tool to transcend barriers, promote positive attitudes and unity.

WHY HOW WHAT

To reveal a POSITIVE IMAGE of Israel Through the Produce Concerts, Advocacy Events, while strengthening our next generation’s power of music! and unique programs to improve connection to Israel. Israel’s online reputation. 1.855.55MOTEK (66835)

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CASE FOR SUPPORT 2015

MOTEK 4th Annual Gala Who We Are What We Do Become a Supporter Sponsorship Programs About Us Produce Donor Wall Marketing & Media Machine Board & Members Develop MOTEK’s Fan Club Fan demographics Implement Brand exposure MOTEK’s Future Sponsorship Package 1.855.55MOTEK (66835)

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MOTEK 4 th ANNUAL GALA PRESENTS

The Soul of Israeli Sound

accompanied by a 12 piece ensemble

It is with great pride and excitement that Motek Cultural Initiative 4th Annual Gala presents the Soul of Israeli Sound; accompanied by a 12- piece ensemble on Thursday May 7, 2015 at the Queen Elizabeth Theatre. This date also marks Lag Ba’Omer, a festive day of celebration in the Jewish calendar. Shlomi Shabat is an Israeli singer and composer, known as the SOUL of Israeli music. Shlomi’s rise to fame began in the 1980’s, when he pioneered a new fusion of Mediterranean rock, blues, and Spanish music. With a loyal following spanning three generations of Israeli music lovers, Shabat has produced 18 hit albums in musical styles ranging from Mediterranean, Latin, Hebrew, Arabic, Spanish, Turkish, Ladino and good old-fashioned Rock n’ Roll. These days, Shlomi serves as primary mentor on TV’s “ Israel”. A genuine musical sensation, Shlomi Shabat has emerged as an Israeli musical icon.

THURSDAY MAY 7, 2015 @ THE QUEEN ELIZABETH THEATRE 1.855.55MOTEK (66835)

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MESSAGE FROM THE BOARD

Dear Motek, I would like to thank you for your interest in becoming a supporter of our innovative and unique non-profit charitable organization. My path to MOTEK started when I left my homeland, Israel, and arrived in one of the few countries in the world where multiculturalism is not just a word - it’s a way of life. This celebration of diversity, coupled with my passion for the arts, led me to establish MOTEK, a charity that uses music as a tool to promote unity and transcend the barriers of language Dear Friends, and religion. With the major success of last year’s Gala, MOTEK has Why Music? In the words of Jimi Hendrix: “Music doesn’t lie. If there is received overwhelming support from the community something to be changed in this world, then it can only happen through at large for its efforts in re-branding Israel and sharing music.” With a consistently negative portrayal of Israel in the media, an its unique culture withToronto’s Jewish, non-Jewish, active effort must be made. Using music as an agent of change, MOTEK and Israeli populations. As a father of an entrepreneur sheds new light on Israel. in Israel, my dedication to MOTEK derives from a love for Israeli culture and the country that has given so Please help make this year a memorable one. It’s people like you who will much to my family. keep our organization’s heart beating. It is my hope that you will support MOTEK transports its supporters to a place that MOTEK and become part of our vision and dream for change! has become so distorted by mainstream media. In an effort to curb the negative effects of the news, Yours Truly, MOTEK’s programming instills the future leaders of Ravid Dahan our country with pride, while promoting cross-cultural Founder, Motek Cultural Initiative understanding. We invite you to relax, unwind, and enjoy this year’s 4th Annual Gala with positive energy and an outlook for a brighter future. Yours Truly, Cary Green Honorary Board Member BOARD Motek would not be possible without the OF DIRECTORS enthusiasm of talented individuals who are ADVISORY passionate about Israel and it‘s culture. Dear Friends, & BOARD We are thrilled to be here for another year to celebrate Israel's vibrant culture. Knowing firsthand Our dedicated Advisory Board and Board of Directors are composed the caliber of art that comes from this beautiful of diverse community leaders, Israeli government delegates, community country, I am a firm believer in MOTEK's past and representatives, entrepreneurs, and the next generation of leading ongoing efforts to transform the public's perception philanthropists. Our board provides MOTEK with supportive and strategic of Israel through music. consultation, and we thank each one of them for their continued support. What Ravid and her team have accomplished since MOTEK's inaugural gala in 2012 is nothing short of amazing. The organization's dedication to "letting the Ms. Katrin Mazanowski Mr. Alan Greenberg sounds of Israel inspire the world" has permeated Ms. Ravid Dahan Mr. Howard Lichtman throughout our city, touching the lives of audiences Mr. Jacob Eylon Ms. Toby Rosner from every background. MOTEK is a movement. It's a Mr. Meir Gluzberg Mr. Jake Gold cause that is building relationships where they matter Mr. Saul Feldberg Ms. Sharon Azrieli most. Mr. Amir Gissin Mr. Leslie Klein Mr. Cary Green Ms. Lewis Mitz Toda Raba, Alan Greenberg Honorary Board Member 1.855.55MOTEK (66835)

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WHO WE ARE

Motek Cultural Initiative (MOTEK) is an innovative non-profit charitable organization, established to showcase contemporary Israeli music to diverse audiences. MOTEK began with a vision and a dream for change! By showcasing and introducing talented Israeli musicians to the mainstream, we foster a new generation’s appreciation for Israel across multicultural communities. MOTEK improves perceptions of Israel using music as a tool to transcend barriers, promote positive attitudes, and unity.

OUR VISION We strive to facilitate a global shift in the perception of Israel. Motek chooses music as an agent of change to re-brand Israel and highlight its unique cultural character.

OUR MISSION ESTABLISH the relevance of Israel amongst multicultural communities using music to enhance Israel’s reputation and promote unity amongst a variety of audiences.

ENGAGE our up and-coming generation of community leaders.

PROVIDE meaningful exposure to today’s Israeli cultural icons.

ENCOURAGE collaboration between North American and Israeli musicians. ESTABLISH

WHAT ENGAGE DOES MEAN? PROVIDE MOTEK, Hebrew slang for “SWEETHEART”, “MON CHÉRI”, “HABIBI” is a gender-neutral term of endearment used to compliment and create positive vibes. Our logo creatively redirects Hebrew characters to resemble English lettering; in ENCOURAGE the same spirit we use music as a tool to redirect public perception of Israel. 1.855.55MOTEK (66835)

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WHAT WE DO

PRODUCE Epic concerts featuring Israeli musical legends Since 2009, MOTEK has produced twelve unforgettable concerts featuring over fifty Israeli artists hosted at Toronto’s greatest venues. From the most intimate of settings in our Unplugged Concert Series to audiences in the thousands sharing in the spirit of our Annual Galas and ISROCK Festival, a Motek event is unlike any other. These concerts expose Israeli musicians to the general public, resulting in a strong fanbase repeatedly eager to attend MOTEK events. With every show, MOTEK is a step closer to creating a positive vibe and fostering a new generation’s appreciation for Israel across multicultural communities.

1ST ANNUAL GALA 2ND ANNUAL GALA 3RD ANNUAL GALA THE IDAN RAICHEL PROJECT ISROCK FESTIVAL THE IDAN RAICHEL PROJECT

There were a great many shows leading to Tel-Aviv was transported to Toronto On May 10, 2014, Motek’s 3rd annual Motek’s inaugural gala March 18, 2012, so for one unforgettable night on April 28, gala in partnership with Massey Hall, it seemed only fitting that the fusion music 2013 - Motek’s 2nd annual gala. The welcomed an audience of 2500 for a of The Idan Raichel Project would kick Israel Rock Festival commemorating truly unique Canadian/Israeli experience. off Motek’s newest initiative. A sold out Israel’s 65th Independence Day, featured The diverse audience was matched by crowd of 1500 was moved by the sounds epic live performances by legendary rock the varied influences of award winning of Israel’s greatest world music act. The band Mashina, iconic hip-hop band Hadag and internationally renowned The Idan Moroccan themed after-party featured Nahash, and the sensational “it girl” Yael Raichel Project. Known for a musical belly-dancers, DJ’s, authentic cuisine, and Dekelbaum. The celebration of glamorous fusion of Middle Eastern, West African, an atmosphere reminiscent of the joys and Israeli culture delighted audiences with Latin American, Indian, and Caribbean eclectic energy of modern Israeli life. electrifying music, authentic cuisine, and an sounds, the ensemble captivated the artisans marketplace. audience of all ages and backgrounds.

CELEBRATE TEL AVIV’S CELEBRATE MULTICULTURAL TORONTO’S BIGGEST NUIT BLANCE A NIGHT FOR GILAD SHALIT 100TH ANNIVERSARY WORLD MUSIC PURIM PARTY ART FESTIVAL

Mar 15, 2009 Jun 4, 2009 Nov 4, 2009 Feb 28, 2010 Oct 2, 2010

CELEBRATION OF ISRAELI LEGENDARY MUSICIAN INDEPENDENCE DAY MOTEK’s FAN MEMBER EVENT SHALOM HANOCH PURIM PARTY

Apr 20, 2010 Feb, 2010 Mar 3, 2011 Mar 12, 2011 1.855.55MOTEK (66835)

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EVENTS

DEVELOP unique cultural programs in collaboration with diverse communities

MOTEK Advocacy Events are unique cultural programs designed to provide firsthand interactions with Israeli musicians in an effort to curb the negative effects stemming from on-campus “Israel Apartheid Week”. MOTEK answers with cultural activities in collaboration with diverse student groups, hosting innovative programs, concerts, workshops, lectures, Q&A sessions, and much more. By providing the opportunity for artists to share live music, personal stories and experiences, we stress the message of tolerance and emphasize music’s ability to transcend the barriers of language, culture, and religion.

Unplugged WORKSHOPS night with MUSIC@NOON, CROSS CANADA, YORK UNIVERSITY’S AHARIT cultural exchange AGAIN COUNTER MUSIC@NOON, ARTIST CLASS “ISRAEL APARTHEID WEEK” OTTAWA MICHAEL HAYAMIM at York University an intimate session GREILSAMMER MUSIC@NOON, with HADAG NAHASH GEVA AVLON featuring IDAN RAICHEL collaboration with the Somali community Idan Raichel feb 29 feb jan mar19 mar 16 nov 16 nov jun 4 2009 2010 2011 2012 2013 mar 10-12 MUSIC@NOON, Celebrate JUMP A cultural workshop new center,with with THE IDAN RAICHEL CANADIAN MUSIC WEEK ASAF AVIDAN AND THE MOJOS

IMPLEMENT positive online content to promote Israel (Online Reputation Management)

MOTEK is unique in its approach to improving Israel’s online reputation by providing inspiring and encouraging content about Israel using an extensive range of New Media Tools. MOTEK’s ongoing commitment to the positive branding of Israel and our knowledge of New Media technology allow us to monitor and improve Israel’s reputation online through a non-stop stream of positive messages and uplifting buzzwords.

MOTEK in the Future

MOTEK aims to provide financial support (MOTEK Artist Programming Grant) for affiliated organizations that encourage collaboration between North American and Israeli musicians. MOTEK serves as an aid to these organizations, providing them with talented Israeli artists to perform at their events. In turn, MOTEK achieves its goals at a rapid pace through exposure and community engagement. 1.855.55MOTEK (66835)

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SUPPORT MOTEK TOGETHER WE CAN MAKE A DONATION MAKE A DIFFERENCE JOIN MOTEK FAN CLUB BECOME A SPONSOR

MOTEK is constantly searching for funding and tools to help us meet and exceed our goals. $50,000 SOPRANO Through your donation you actively participate in the re-branding of Israel within the Canadian SUPPORTER community. By supporting MOTEK, you help instill a deeper passion and commitment to Israel among our future generations.

Your donations help ensure our growth and success, allowing us to cover the costs required to $25,000 produce our innovative programming, which includes collaboration with other organizations, TEMPO ISROCK Festival, Unplugged Concerts Series, Music @ Noon Programs, Annual Galas, SUPPORTER Advocacy Events in response to Israel Apartheid Week, and much more.

While MOTEK’s focus on contemporary Israeli music is at its heart, it is people like you that make our organization’s heart beat! $10,000 MELODY SUPPORTER

MOTEK‘s FAN CLUB. MOTEK’s Fans are the heart of our organization. By becoming a member, you give us the $3,600 opportunity to ensure that even more concerts and events that bring Israeli culture into the CHORD spotlight are possible. SUPPORTER

Our fans receive tons of benefits, including: •Early purchase windows $1,800 •Invitations to all exclusive events and workshops SOLO •Advance information on special festivals and concert offers SUPPORTER •Early admission to concerts •The best seats in the house •Special discounts on merchandise

MOTEK is a Canadian non-profit charitable organization; as such the amount you donate is tax deductible. Charitable donation tax credit calculator 1.855.55MOTEK (66835)

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SPONSORSHIP PROGRAMS

Our sponsorship program is designed to help build your brand awareness, drive traffic to your business, launch new products or services on your behalf, and connect you with our fanbase. With a portfolio of extensive partnership opportunities, MOTEK offers our sponsors unique targeted audiences and relevant marketing platforms. The MOTEK Art and Design, PR and New Media departments, work closely with your team in order to determine how best to highlight your brand and meet your marketing objectives through our custom sponsorship program. Our mandate is to transfer your message to our crowd. We do this by engaging our audiences with more than your logo.

 Actively participating in the re-branding of Israel  Fostering a passion and commitment for our future generations towards Israel  Enhancing your corporate image  Demonstrating to your employees your commitment to the community  Gaining exposure for your product/service  Enjoying first hand interaction with Israeli musical icons MOTEK’s MARKETING & MEDIA MACHINE

MOTEK's robust advertising and promotion plan before, during, and after 12,000 the event, capitalizes on every opportunity to reach the Israeli and Jewish 47,000 TWITTER FOLLOWERS FACEBOOK FANS population living in the GTA. Both traditional and social media platforms MUSIC LOVERS are flooded with promotional offers for the event, driving heavy traffic to MOTEK and supporter websites.

MOTEK is the only charity that focuses on MUSIC — catering to our South- Western Ontario community and providing it with the opportunity to get in touch with its roots. MOTEK directly targets adults and young adults who see themselves as trendsetters and influencers, both from a traditional perspective and with respect to social and political action. MOTEK has a following of over 47,000 music lovers, including 12,500 Facebook fans — 83% of these people are Jewish/Israeli young professionals in the GTA. They are unique, forward-thinkers in the fields of medicine, science, commerce, technology and the arts.

By supporting Motek, sponsors receive numerous benefits such as frequent brand exposure throughonline shoutouts, as well as, in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with MOTEK’s well-educated, high-income audience.

 Teaser campaign visibility  Social media outlets, live artists’ videos for fans, daily updates, and special campaigns  Press releases and media advisories on radio, online, and TV outlets  Cross advertising collaboration with multiple organizations, sponsors, and local promoters  Distribution of flyers and posters within the Jewish community centres, synagogues and street posters  Giveaways  Paid advertising targeted at key Jewish and Israeli demographics throughout April and May  TV advertisements (ads and fillers)  Print ads and articles in various publications  Radio advertisements (ads, fillers and PSAs)  Online banners (2x2)

* Please note that a full marketing plan and budget breakdown is available upon request. 1.855.55MOTEK (66835)

WWW.MOTEK.CA CELEBRATION THE PACKAGE 2015 MOTEK’s customized packages for our 4th Annual Gala include a variety of promotional opportunities throughout the months of April and May. Please find below a sampling of available options.

 A full social media campaign for your brand PRESENTING  Mobile app exposure through the splash page or app functions SPONSOR  Sponsor banner ads on the MOTEK website  Interactive walls where attendees can electronically create messages or artwork as a giveaway +25,000  Wi-Fi connectivity covered by a sponsor  Featured Event blogs  Vendor booth/ Photo booth  Hosting a private Shabbat Dinner with the artist CHAI  Privet VIP pre-concert reception SPONSOR  Concert tickets and backstage passes +18,000  Thank-you announcements featured prominently both on and off-line  Category exclusivity within your specific business category  First right of refusal to be a Presenting Sponsor for 2016 Annual Gala.

ONLINE/OFFLINE ADVERTISING PATRON  Logo and hyperlink on the MOTEK website SPONSOR  Logo on all MOTEK print marketing material +10,000  Logo on all MOTEK web ads  Logo in TV ads  Mention in radio ads  Feature/profile in MOTEK follow-up newsletter  Prominent logo placement on Donor Wall at post-concert VIP Gala FRIENSHIP SPONSOR  Prominent logo placement on invitation to post-concert VIP Gala +5,000  Daily mentions on our social media channels  Logo on MOTEK e-blasts  Logo recognition as sponsor in thank-you ads  Logo on exclusive merchandise  Digital signage on screens  Logo on MOTEK Playbill IN-KIND SPONSOR * Please note that the packages detailed above are per-event. If you are interested in creating an ongoing sponsorship agreement with MOTEK, we would be happy to provide you with our longterm sponsorship package.

Thank You! To All Our Supporters To Date, You Have Made Our Mission Possible! 1.855.55MOTEK (66835)

WWW.MOTEK.CA A DREAM YOU DREAM ALONE IS ONLY A DREAM A DREAM YOU DREAM TOGETHER IS A REALITY - JOHN LENNON

“Raichel and his friends definitely left the audience wanting more.” – Shalom Life

“It’s important that people learn more about [Israeli] culture and other aspects of our reality. What Ravid [Dahan] is doing here is a blessing.” –Idan Raichel, Israeli singer-songwriter and musician, The Idan Raichel Project

“Nonprofit fosters love of Israel through music.” – The Jewish Tribune

"Ravid founded MOTEK upon the very strong belief that music and art should be shared by all. She is staunchly committed to bringing the best of Israeli culture into the mainstream with the hopes of changing perceptions, and her passion for the cause is limitless. That she has been able to achieve so much in such a short time is a testament to her ability and dedication. Long live the Initiative." – Mike Benhaim, Freelance writer and sales professional; music blogger and National columnist for Metro English Canada

“Just wanted to thank you again for an amazing concert and insane after party!” – Yana Averin

“Congratulations on a festive and enjoyable night had by all. You put forward a most credible event. The musicians engaged well with the audience and, in return, the audience seemingly enjoyed themselves immensely. Clearly, your festival is in its infancy and deserving of growing to the next level.” – Jeff Stober, attendee, MOTEK’s 2nd Annual Gala: ISROCK Festival

“It was absolutely amazing! Your entire production was WORLD CLASS - the greeters, bar staff, buffet and the recognition of sponsors. If this show was any indication of the future MOTEK, it will surely unite all peoples and demonstrate the beauty and spirit of Israel!” – Larry Frank

Inaugural Gala 2nd Annual Gala 3rd Annual Gala

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