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2017 Product Sneak Peek

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2017 Product Sneak Peek OUTDOORINSIGHTMAG.COM A FORMULA4MEDIA PUBLICATION • DECEMBER 2016 THE TREND TRAIL 2017 PRODUCT SNEAK PEEK DECEMBER 2016 OUTDOORINSIGHTMAG.COM Executive Editor Mark Sullivan [email protected] 646-319-7878 Editor Cara Griffin cgriffi[email protected] Managing Editor Lou Dzierzak [email protected] 612-618-2780 Creative Director Francis Klaess Art Director ANALYSIS / 4 Mary McGann Shaking up the retail climate. Bas Pro, Cabela’s, Backwoods, and more. Contributing Editors Jennifer Ernst Beaudry Bob McGee NEW PRODUCTS / 10 Michael Jacobsen From socks and packs to shoes and jackets, check out the latest and greatest. Publisher Jeff Nott [email protected] STATE OF DOWN / 22 516-305-4711 The classic down jacket has evolved, but it remains a true outdoor staple. Advertising Jeff Gruenhut [email protected] FOOTWEAR TRENDS / 26 404-467-9980 Three key trends that are moving the market heading into Fall 2017. Christina Henderson 516-305-4712 [email protected] GETTING REAL / 30 Baselayers straddle the line between consumers who want wool and those who prefer synthetics. Troy Leonard [email protected] 352-624-1561 LIGHT IT UP / 34 Sam Selvaggio Trends in headlamps have brands focusing in on utility and performance for the discerning outdoor consumer. [email protected] 212-398-5021 PACK RAT / 36 Katie O’Donohue [email protected] Midwest retail gem defies the odds and continues to grow thanks to strategy and service. 828-244-3043 Production END INSIGHT / 42 Brandon Christie 516-305-4710 How to generate interest among non-participants; these data points offer up some clues. [email protected] Business Manager Marianna Rukhvarger 516-305-4709 [email protected] Promotion Director Jenny Swan 516-305-4712 [email protected] Subscriptions store.formula4media.com PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710 Fax: 516-441-5692 www.formula4media.com Formula4 Media Publications Sports Insight Outdoor Insight Footwear Insight Inside Insight Team Insight Textile Insight Trend Insight Running Insight sportstyle ® Outdoor Insight is a trademark of Formula4 Media, LLC. 2016 all rights reserved. The opinions expressed by authors and contributors to Outdoor Insight are not necessarily those of the editors or publishers. Outdoor Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Outdoor Insight may not be reproduced in whole or in part without the express permission of the publisher. Outdoor Insight is published five times in 2017: January; May; July; August; December. Subscriptions: one year, $20.00 (U.S. Funds) in the United States. All other countries, $54.00 (U.S. Funds). Cover Photo: Postmaster: Send address changes Mountain Hardwear to Outdoor Insight, P.O. Box 23-1318, Great Neck, NY 11023 Outdoor Insight is a proud member of OIA ANALYSIS Bass Pro / Cabela’s Putting the Deal in Focus The retail deal, the fifth largest in the U.S., is projected to close during the first half of 2017. The combined company will have 182 storefronts. 70% of its mix is exclusive offerings. t press time, privately Based on its own presentation citing 2.2 unless it is taking legal action, does not have held Bass Pro was close percent annual sales growth for outdoor a standard time length for an investigation to finalizing a $2.97 bil- merchandise through 2024, a combined nor does it confirm an investigation. lion term loan with Bass Pro Shops-Cabela’s will not surpass Those not in financial or banking circles proceeds earmarked for $8 billion in annual revenues until the 12 got a peek under the hood at the Bass Pro- a $5.5 billion acquisition months ending September 30, 2019 and $9 Cabela’s marriage when details of a 67-page Aof Cabela’s and for the refinancing of debt billion in annual sales until five years later presentation to lenders were leaked to the Details on at both companies. in September 2024. But gross margins at the press earlier this month. Bass Pro annual Bass Pro and Cabela’s, two of the largest emerging entity are forecast to remain at revenues, at $3.4 billion, are about 19 per- what the outdoor retailers in the U.S., both boast or slightly above a current 50 percent rate. cent lower than Cabela’s at $4.2 billion. cult followings, with the typical shopper Earlier, Bass Pro secured $2.4 billion in Bass Pro-Cabela’s believes it will be in a future for driving more than 40 miles to shop at the preferred equity financing from Goldman unique position in the outdoor marketplace Bass Pro- chains. The combined company will have Sachs ($1.8 billion) and Pamplona ($600 that insulates it from other retail players, 182 storefronts, down from 184 when the million). The retail deal, the fifth largest in including e-commerce giant Amazon, given Cabela’s deal was announced in early October. The the U.S., according to S&P Global Market about 70 percent of its merchandise mix number of total employees at the emerging Intelligence, is projected to close during is exclusive via its own brands, categories might look entity is also likely to fall from the approxi- the first half of 2017. But it still must secure unable to be sold online (firearms), subject like are mate 39,000 currently working for either anti-trust approval from the Federal Trade to manufacturer pricing restrictions or a Bass Pro or Cabela’s as duplicate functions Commission. The FTC, which does not challenge to sell economically (fishing and unfolding. are eliminated. comment on specific mergers or companies boating). — Bob McGee 4 • Outdoor Insight • December 2016 outdoorinsightmag.com ULTRAFLY ANALYSIS Bankruptcy at Backwoods ll u M r e if n n e J O E C s d o o w k c a B Photo: Tyler Gross Photo: Tyler BACKWOODS’ h e parent of “Changing shopping which employs 150, has total assets of TOP FIVE Backwoods, which $1 to $10 million and a liability range of TRADE trends and consumer CREDITORS filed for Chap. 11 behavior, competitive $10-50 million. bankruptcy pro- In its bankruptcy filing, Backwoods cited pressures from both tection in early a tough retail climate amid pressures from Patagonia online and big-box November, will pay competitors and online sales. $338,330 23 critical vendors, retailers, and a number Currently, there is no intent to close owed more than of bankruptcies in the any locations, websites or to change Osprey Packs $1.5 million in aggregate, $275,000 to outdoor space have Backwoods Adventures, its adventure $112,654 Tensure deliveries of key holiday merchan- contributed to an travel division, Backwoods CEO Jennifer dise for its 10 stores spread across seven industry-wide weakness.” Mull said in a provided statement. Arc’teryx states and two websites in Backwoods. Mull said “changing shopping trends $105,467 com and Neptunemountaineering.com. and consumer behavior, competitive The regional outdoor specialty retailer, sock maker FITS Technologies are among pressures from both online and big-box struggling from competitive pressures, the retailer’s identified critical vendors. retailers, and a number of bankruptcies Toad&Co moved swiftly to ensure delivery of key Austin, TX-based Jo-Holdings, parent in the outdoor space have contributed to $93,514 merchandise for the holiday season, which of Backwoods, Neptune Mountaineering an industry-wide weakness,” but stated has typically accounted for about 30 per- and Dynamic Earth, had until December that Backwoods continues “to believe in Wolverine cent of its annual revenues, which were 16 to file necessary financial schedules. the industry and in our business. Worldwide pegged at $18 million in court documents. The 43-year old company, headed by “We believe with the financial restruc- $90,736 It secured $3 million in debtor-in-posses- Jennifer Mull, CEO and president, and turing of the company and several key sion financing from GemCap Solutions. Brad Jerome, VP–store operations, is changes in our overall corporate strat- Patagonia, Osprey Packs, sleeping bag slated to conduct its first meeting with egy, we will emerge a retailer capable of and tent maker Big Agnes, Black Diamond, creditors on January 6, 2017. First Chap. success in this new retail environment,” fly fishing company Howler Brothers and 11 documents suggested the company, she added. l 6 • Outdoor Insight • December 2016 outdoorinsightmag.com MT-2 ANALYSIS OR’s Shifting Show Dates Future Outdoor Retailer Trade Show Dates: 2017 Outdoor Retailer Winter Market January 10-12 All Mountain Demo January 9 Outdoor Retailer Summer Market July 26-29 Open Air Demo July 25 2018 Outdoor Retailer Winter Market January 9-11 Grassroots Outdoor Alliance Connect June 6-9 Specialty Retailer Education Day June 10 he Outdoor Retailer trade show, traditionally sive industry wide research.” Input came from key specialty Outdoor Retailer Summer Market held twice annually in Salt Lake City, has retailers, cornerstone brands and segment leaders who June 11-14 some major changes on its horizon. participated in advisory panels to discuss show cycles and Outdoor Retailer The show, together with the Outdoor best practices. The input from these discussions shaped the Expo @ Surf Expo Industry Association (OIA) and Grassroots new Outdoor Retailer strategy. September 6-8 Outdoor Alliance, recently announced new Marisa Nicholson, VP and Outdoor Retailer show direc- Grassroots Tshow dates that will go in effect in 2018. tor, noted that the show recognizes its “responsibility to Outdoor Outdoor Retailer Summer Market moves to June 11–14, produce a platform giving specialty retailers and exhibitors Alliance Connect November 7-10 2018, and Winter Market moves to November 12–15, 2018. the best opportunity to achieve their business objectives. Additionally, Grassroots Outdoor Alliance’s Connect co-locates This agreement gives credence to that goal and showcases Specialty Retailer Education Day with Outdoor Retailer Summer and Winter Markets in Utah, that we are all in this together.” November 11 and will be held June 6–9, 2018, and November 7–10, 2018.
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