2013 Annual Report

The World’s PreeminenT COLLECTION of LEADING LIFESTYLE BRANDS For every stage and every age, from first steps, to first date, to first job, to first marathon – Wolverine Worldwide is proud to be with you every step of the way. n We are a company of 16 diverse, global lifestyle brands with more than 1,000 years of authentic heritage and brand equity. n We remain focused on growing our brands in every region of the world. n We believe in building powerful, head-to-toe lifestyle brands and are continually extending our brands’ offerings in apparel and accessories. n We are focused on expanding our consumer-direct initiatives – both in our brick-and-mortar stores and across the digital marketplace. n We remain steadfastly committed to delivering impressive returns for our shareholders. WOLVERINE WORLDWIDE TO OUR SHAREHOLDERS Annual Report 2013 olverine Worldwide was founded in 1883 on the simple belief that through hard work great things are possible. Over W130 years later – through the dedication, commitment, and efforts of our associates – Wolverine Worldwide stands as one of the world’s largest footwear companies and a leader in our industry. While we have tremendous heritage and history at Wolverine, our team is energized by the belief that our best days are ahead of us. I am excited to highlight some of our many accomplishments over the past year and share with you the vision and strategic direction for the “new” Wolverine Worldwide. FISCAL 2013 I am pleased to report that 2013 was another record year for our Company. We reported record revenue, earnings, and cash flow for the year, allowing us to aggressively pay down the debt we assumed as part of the transformative acquisition of our newest brands – Sperry Top‑Sider, Saucony, Keds, and Stride Rite. Blake W. Krueger Highlights from the past year include: Chairman of the Board, Chief Executive Officer and President n All three of the Company’s branded operating groups contributed to the solid revenue performance, enabling the Company to generate record revenue of $2.691 billion, representing growth of 5.6% versus prior year pro forma revenue of $2.548 billion and growth of 64.0% over prior year reported revenue; n Adjusted fully diluted earnings per share grew to $1.43, representing excellent growth of 25.4% over the prior year’s adjusted earnings per share of $1.14, demonstrating the strength of our global business model and the true earnings power of our portfolio; n The Company generated record operating free cash flow of $157.6 million in 2013, helping us reduce our net debt by $237.5 million since the October 2012 closing of the acquisition; n We executed a two‑for‑one stock split on November 1, 2013, underscoring confidence in our strategy, our ability to execute in any economic environment, and the very significant growth opportunities that lie ahead. Today, we are a dynamic, industry‑leading portfolio of 16 lifestyle brands with a business model that both mitigates global risks and enables us to grow our brands in over 200 countries and territories around the world. THE NEW WOLVERINE WORLDWIDE I’ve had the privilege of being associated with the Wolverine team for over 20 years. We are certainly a different company today than when I joined, but the one constant over the years is the way we do business – we are focused on growth; we operate with integrity; we provide amazing career opportunities for our associates; we love to win; and last, but certainly not least, we have a fanatical focus on product creation and innovation – this is at the core of everything we do and has been one of the cornerstones of our global brand‑building success. Another key to our consistent performance has been I am pleased to share some of our more significant our ability to successfully acquire and integrate brands. integration achievements over the past year: One of the industry’s great stories is Merrell, which – when acquired in 1997 – had annual revenue of less n Established a new Operating Group structure than $30 million. Today, Merrell stands as a leader in that strategically organizes our brands around the outdoor industry with global revenue well over target consumers, distribution channels, and $500 million and its sights set on achieving the $1 billion retail customers; milestone. While we certainly have made a number of n Integrated key aspects of our supply chain, other meaningful acquisitions in our 130‑year history, the including sourcing, logistics, warehousing, and addition in 2012 of four new brands – Sperry Top‑Sider, customer/consumer services; Saucony, Keds, and Stride Rite – to our already strong portfolio effectively doubled the size of our Company n Consolidated key support functions, including and was a game‑changing event for Wolverine and human resources, information technology, the industry. corporate finance, and key aspects of consumer direct, in order to deliver a more effective and The integration of these four new brands into our efficient operating platform; portfolio has been a critical priority over the past year. Frankly, our team’s integration success exceeded my n Migrated to a common SAP platform putting all highest expectations. We set the goal, prior to closing operations on one system globally across both the acquisition in October 2012, of completing the our wholesale and consumer‑direct businesses; integration by the end of 2013 – something the team n Integrated all Company operations by sharing has now accomplished both ahead of schedule and and implementing best practices, and, most under budget. importantly, utilizing and deploying talent within the business across brands and locations. Today, we are a dynamic, industry‑leading portfolio of 16 lifestyle brands with a business model that both mitigates global risks and enables us to grow our brands in over 200 countries and territories around the world. We now manage a portfolio of brands with product offerings for men, women, and children across all age groups, lifestyles, and almost all product categories, including casual, dress, fashion, work, children’s, athletic, and street. We have a powerful global presence – last year alone we marketed over 100 million units of footwear and apparel around the world. MOVING FORWARD During 2013, we hosted an Investor Day in New York City where we introduced the new Wolverine Worldwide to the investment community and many of you, our shareholders. As part of the presentation, we provided our Company‑wide growth plans and updates on key brands and strategic initiatives. Our current long‑term goals for the business include IN CLOSING driving organic growth across our 16‑brand portfolio I believe our record performance in 2013 is a and achieving gains and improvements across our testament to the consumer appeal and earnings global operations. We continue to plan for growth power of our 16 brands, and, most importantly, and are confident we have the operational discipline the talent and dedication of our entire global to achieve our goal of delivering strong earnings per team. While our results during the year were very share performance of approximately $2.90 in 2018. strong, I am even more excited about our future We view our long‑term plan as a roadmap for the growth opportunities. Strategically, we continue Company’s future success. our fanatical focus on delivering innovative, cutting‑ edge product across our portfolio; capitalizing on To achieve our goals, we are committed to the our global growth opportunities, especially with successful execution of our three key strategic our four newest brands; expanding on the lifestyle initiatives, which underpin our global brand‑ opportunities of our largest brands; and growing building model: our global consumer‑direct footprint through best‑ 1. Extending Our Global Reach. We remain focused in‑class consumer experiences. on consistent growth for our footwear business I would like to thank our dedicated and talented around the world. We are committed to growing team of over 7,000 associates around the world our brands in every geography, and we see for their tremendous effort in bringing our vision meaningful growth in all regions over the next for the new Wolverine Worldwide to fruition. five years. The global opportunity for our four Today, our team remains motivated and focused newest brands is tremendous, and we have made on growth and, just as we have done throughout significant progress on this critical initiative in a our history, striving each day to achieve great short period of time. things through the delivery of world‑class products 2. Marketing Lifestyle Brands. We believe in and experiences to our consumers and superior building lifestyle brands by extending our brands’ financial results to you, our shareholders. reach to add key categories to our assortments, including apparel, packs, bags, and accessories. On behalf of our entire team, we thank you for Head‑to‑toe lifestyle brands have a competitive your continued support. advantage over single‑category brands, and we are dedicating resources to grow our brands in multiple new categories. 3. Growing Consumer Direct. We continue to successfully expand our consumer‑direct initiatives – both through addition and optimization Blake W. Krueger of our brick‑and‑mortar stores and growth in the Chairman of the Board, digital marketplace. We know that our brand Chief Executive Officer and President stories are best told through our own channels Wolverine Worldwide – there, our consumers can engage in the fullest and best expressions of our brands,

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