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    8/20/2020 Wolverine Worldwide Integrates Product Testing from First Insight – Sourcing Journal ACCOUNT SUBSCRIBE Home > Footwear > Retail A U G U S T 2 0 , 2 0 2 0 2 : 0 0 P M E T Wolverine’s Next Innovation Move: Customer- Driven Assortment Optimization By Glenn Taylor Seen here are Wolverine BLVD Cap Toe boots designed with rich, CREDIT: Wolverine Worldwide full-grain leather in a hand-burnished natural color. Learn how to get a handle on financials, inventory and consumer insights to create a nimble enough supply chain to react in these uncertain times. Join Tentree and Oracle NetSuite Aug. 19 at 2 pm ET. REGISTER NOW In an age when consumer demands shift at the drop of a hat, customer feedback has become vital in determining how to predict shopper desires, especially for businesses with a diverse set of brands and products. Wolverine Worldwide, which owns and operates 12 footwear brands including Merrell, Sperry, https://sourcingjournal.com/footwear/footwear-retail/wolverine-worldwide-first-insight-predictive-analytics-product-test-assortment-227087/ 1/3 8/20/2020 Wolverine Worldwide Integrates Product Testing from First Insight – Sourcing Journal Hush Puppies, Saucony, Wolverine and Keds, is taking this strategy to heart by partnering with First In- sight to unearth the consumer insights necessary to optimize its assortments, and product development and merchandising capabilities. RELATED ARTICLES Sean Wotherspoon Lends Sneakerhead Street Cred to Adidas for Vegan 'Superstar' Foot Locker Opens More Community-Driven Stores in Singapore, Macau The Michigan-based footwear maker integrated First Insight’s Voice of the Customer predictive analytics solution across its portfolio in a move designed to further leverage data in its product decision-making process to improve speed to market, sell-in and sell-through while reduce markdowns.