agriculture Article PDO as a Mechanism for Reterritorialisation and Agri-Food Governance: A Comparative Analysis of Cheese Products in the UK and Switzerland Damian Maye 1,*, James Kirwan 1, Emilia Schmitt 2,3, Daniel Keech 1 and Dominique Barjolle 3 1 Countryside and Community Research Institute (CCRI), University of Gloucestershire, Gloucester GL2 9HW, UK;
[email protected] (J.K.);
[email protected] (D.K.) 2 Research Institute for Organic Agriculture (FiBL), 5070 Frick, Switzerland; emilia.schmitt@fibl.org 3 Federal Institute of Technology (ETH), Zürich, Switzerland;
[email protected] * Correspondence:
[email protected]; Tel.: +44-124-271-4133 Academic Editors: Giaime Berti, Moya Kneafsey, Larry Lev, Irene Monasterolo and Sergio Schneider Received: 27 July 2016; Accepted: 10 October 2016; Published: 18 October 2016 Abstract: The protection of geographical indications (European regulation 1151/2012) is arguably the most significant initiative, certainly within Europe, that promotes foods with territorial associations and reorganises agri-food chain governance through a strategy of reterritorialisation. Research on Protected Designation of Origins (PDOs) and Protected Geographical Indications (PGIs) suggests that they generate significant economic value at an EU-level, especially in certain countries. They can also help to deliver territorial rural development policy and develop new food markets. In this paper we examine the way the PDO scheme has been developed and applied in one commodity sector (cheese) in two countries (Switzerland and the UK), where the uptake of PDOs is variable. We adopt a food chain approach and examine specific cheese product case studies (at micro and meso levels) in both countries to better understand how the PDO scheme (as a territorialisation and respacing strategy) is implemented.