STATION TO STATION: MAKING WEST NORWOOD & TULSE HILL BETTER FOR BUSINESS

OUR PLANS TO CREATE A BUSINESS IMPROVEMENT DISTRICT

www.stationtostation.london 1 STATION TO STATION IS FOR INTRODUCTION ALL BUSINESSES WHO WANT Dear Friends, TO PROSPER IN A GROWING, I hope you feel as privileged as I do to work in one of the most up-and-coming parts of this great city of ours – West Norwood VIBRANT PLACE & Tulse Hill. I am always finding new ‘hidden gems’ here. “I’m really pleased Since I arrived as manager of Parkhall in 2014, the that the businesses in neighbourhood has seen massive improvements, with a new West Norwood & Tulse Hill are Leisure Centre, upgraded pavements and street furniture, the getting an opportunity to come together. BIDs elsewhere in Lambeth have always-improving Feast and an array of exciting new shops, proven very successful and have brought in bars, cafés and restaurants. extra police officers and new apprenticeships, as well as making their neighbourhoods cleaner I am proud to chair Station to Station – the proposed new and greener. Station to Station BID will help Business Improvement District (BID) for West Norwood & create a thriving business community in West Tulse Hill. By bringing local businesses together, it aims to Norwood & Tulse Hill” take the area to another level. We believe it will make owners, Cllr Jack Hopkins, Cabinet Member customers, staff and clients happier and attract new ones. for Regeneration, Business and Culture, London Borough In the pages that follow you will read about all the exciting of Lambeth. things that Station to Station BID plans to do. But they won’t happen unless you support us. You can do this by voting positively in our BID ballot in July 2016.

Do contact me if you would like to be involved in our efforts, or have ideas as to how they could be improved.

Nick Bright Email: [email protected]

2 3 SPRING 2017 STATION - A spring clean for the area. We start our regular cleaning and TO STATION: area improvement activities. WHAT WE WILL - We will deploy our new branded deckchairs in the area’s open spaces. DO IN OUR JULY 2016 - We will launch a design competition - Station to Station BID goes to ballot. for cool new planting, street art, street FIRST YEAR! Vote ‘Yes’ for a better business district! furniture and signage. - Our monthly networking meetings begin. A business community is AUTUMN 2016 strong when people know and trust - Our BID starts work. each other. Get ready for change! - The call goes out for volunteer ‘Station Assistants’. We aim to have SUMMER 2017 them trained and out on the streets - We will support Feast to offer by the end of the year. ‘Food Week’ twice a year. - We start working for improvements to - We will launch our programme of visitor parking in the area, making the improvements to our two stations – most of the space we have. small but noticeable things like planting - Our new website and social media and an attractive new local map. channels go live. We will use them both to communicate to our members AUTUMN 2017 and to tell the wider world about our great place! - We will launch a major marketing campaign aimed at local residents, - Our subsidised waste recycling encouraging them to shop and eat programme is launched. on their own high street. - We will publish our lighting strategy CHRISTMAS 2016 for the area. - West Norwood & Tulse Hill has the best - We will launch our first business Christmas ever! The BID makes its mark ‘incubator’ premises, partnering with its tree, its lights and a fantastic with others to encourage new programme of activities. creative businesses.

4 5 “Businesses, together with the community, are the real engine power on the road to positive change, growth and evolution. The Station to Station BID is our very well-timed opportunity to ignite our engine, roar and start reaching significant, bright and valuable milestones for our area.” Gianluca, Creative Aroma

Gianluca, Creative Aroma 6 7 1 WE WANT TO BRING PLATFORM 1 – MARKETING MORE CUSTOMERS & THE BID WILL WORK WITH OTHER ORGANISATIONS TO PROMOTE WEST CLIENTS TO THE AREA NORWOOD & TULSE HILL AS A GREAT PLACE TO SHOP AND WORK WE WILL: - Build the Profile of West Norwood & Tulse Hill – The area’s strong and diverse community is one of its key assets. We will “We hope the soon have our own new cinema. The BID will Station To Station BID work with others to create a brand that unifies will encourage a better the two areas. It will take pride in the area’s environment throughout West history and its emerging character as one of Norwood & Tulse Hill so that more London’s most liveable places. We will also use people come to see the variety artists to create a striking map of the area. of shops and in particular the diverse range of goodies we - A Programme of Events – The BID will build on have at Otter Trading” the success of Feast and other recent initiatives Domani, Otter Trading Domani, such as Twist on Station Rise market to organise Otter Trading events – from a festival of evening and night-time entertainment, to a series of smaller, more regular activities that create a buzz in the Town Centre. - Marketing Campaigns – The BID will focus this campaign specifically at residents, encouraging them to shop and relax on their own high

street, particularly in the evenings. But it will rabouts Wea ir, also promote the area to wider London as a sh Ba destination for foodies and a place of hidden treasures, such as the Cemetery and the Clock Museum. We will drive a lot of the activity through our social media channels.

8 9 2 WE WANT PLATFORM 2 – MANAGING TO MAKE THE BID WILL MAKE SURE THAT WEST NORWOOD & TULSE HILL IS ALWAYS THE AREA WELCOMING AND INVITING TO YOUR STAFF, CUSTOMERS AND CLIENTS. WE WILL: GREENER, - Co-ordinate a Volunteer Ambassadors Programme – local employees and residents will CLEANER be trained and equipped to support businesses, identify environmental ‘grot spots’, put out our & SAFER deckchairs and report anti-social behaviour. - Install New Urban Greening and Public Realm Initiatives – we will brighten the area by putting in new planting, street art and signage. The BID will work on shop fronts and signage, involving local artists in the design, so we don’t just look like ‘any other high street’. The BID will also work towards lighting the area’s iconic buildings as well as making all parts of the area feel secure. - Undertake Extra Street Cleaning – we were told that the area was not clean enough. We will supplement the Council’s cleaning services by installing new bins, employing extra cleaners, and making sure that environmental problems are tackled as soon as they occur. - Work for a ‘Smarter’ Approach to Parking – we will work with others to sort out the allocation of parking for businesses, particularly within the industrial business area. - Create the Smartest Stations on the Rail Network - with Network Rail and South-Eastern trains, we will try to make the start and finish of every journey a pleasure.

10 11 “Rosebery’s is excited about the work the BID 3 will do to draw in new PLATFORM 3 – GROWING clientele and customers as well as raising the THE BID WILL WORK TO MAKE WEST NORWOOD & TULSE HILL profile of the two areas. A MORE SUCCESSFUL AND ECONOMICAL PLACE TO DO BUSINESS. We’ll be voting YES!” Ian, Rosebery’s WE WILL

- Offer Subsidised Waste Services – The BID will set up the joint procurement of waste and recycling services so businesses will immediately save money. In the future the BID may also offer other services such as window cleaning and electricity.

- Encourage inter-Trading between our Members – The BID will link businesses across the Town Centre, helping the town to work better together. It will offer regular networking and training events, a business directory, and an easy route to employ local people and apprentices.

- Improve the Retail Mix – The BID will work with landlords and others to bring a wider selection of businesses to the area. We want to have a high street to rival Lordship Lane in East Dulwich.

- Affordable Workspace – The BID will work with McGlue ish & am others to create and/or release accessible, affordable Be y, se workspace for existing and new businesses. Ca

- West Norwood Industrial Business Area – The BID will partner with the Council to bring more businesses and jobs to the largest industrial business area in the borough.

Ian, Rosebery’s 12 13 Aytekin, ODAK

WE WILL ACT AS A COLLECTIVE WHAT ELSE WILL WE DO? VOICE FOR LOCAL BUSINESS AS WELL AS DELIVERING OUR THREE-FOLD PROGRAMME, WE WILL: ON IMPORTANT LOCAL ISSUES - Secure additional external funding to boost revenue. - Make sure that West Norwood & Tulse Hill gets its fair share from public agencies such as the Council, TfL, Network Rail and the Train Operating Companies. “The Station - Make sure that the business voice is heard – loud To Station BID will and clear – when these and other organisations are be an excellent vehicle consulting on major schemes. to promote local shopping - Work with other partners in the area to ensure & entertainment. We will be that all our efforts are ‘joined up’. a stronger voice with a greater say in - Act as a collective voice for local business on local affairs.” important local issues such as parking and the Aytekin, ODAK use of empty shops on the High Street.

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14 15 WE WILL DO WHAT IT STATION TO STATION BID: TAKES TO MAKE SURE YOUR QUESTIONS ANSWERED A DETAILED STATEMENT OF OUR BUSINESS IMPROVEMENT DISTRICT ARRANGEMENTS OUR BUSINESSES IS AVAILABLE AT www.stationtostation.london/bidarrangements2016. PROSPER AND THRIVE “The Station HERE ARE SOME OF THE KEY POINTS: To Station BID will

ociation energise us and provide Ass WHAT IS STATION TO STATION BID? value of £6,000 or more, it is likely that you will tion ita us with a great opportunity bil be eligible to vote in the BID ballot. The following ha to build partnerships to Station to Station Business Improvement Re e types of business premises are excluded: id District (BID) will be a new non-for-profit s enhance our local area for the th u • Business units with a rateable value o benefit of our community.” company limited by guarantee, established S , ie Stephanie, Southside in the event of a successful BID ballot. It has of less than £6,000 n a h p Rehabilitation been set up to increase the attractiveness • ‘Central List’ properties that are e t S Association and appeal of West Norwood & Tulse Hill as a not contained in the local rating list. commercial destination. If its BID ballot (see • Advertising rights, telephone masts, below) is successful, it will exist for five years cashpoints, car parks & car parking before seeking renewal through a further ballot places, kiosks in 2021. All the BID’s services have to be extra to • Residential estate offices those funded through business rates. • Schools WHY IS STATION TO STATION RUNNING HOW WILL THE BID BE FUNDED? A BALLOT IN JULY? If the ballot is successful the BID will be funded Station to Station is to become a BID, we need by an annual levy of 1.5% of rateable value on all to run a postal ballot of eligible businesses. eligible businesses. So if the rateable value on The ballot will ask a simple question: ‘Are you your premises is £20,000, you will pay £300 p/a. in favour of the proposals for the Station to The levy will be amended on an annual basis in Station Business Improvement District (BID)?’. line with inflation at a rate to be agreed by the In order for the BID to come into existence, a Station to Station Board. simple majority of those voting must vote in favour. But their votes must also represent a HOW CAN I BE REPRESENTED? majority of the rateable value of the rateable If our July 2016 ballot is successful Station properties that vote. to Station BID will be reconstituted as a new In advance of the ballot you will receive a letter not-for-profit company limited by guarantee. inviting you to nominate who should vote on The first Annual General Meeting will take place behalf of your organisation. within the first 12 months of incorporation of the new company. All levy-paying businesses WHICH BUSINESSES ARE ELIGIBLE in the BID area will be invited to join the new TO VOTE IN THE BID BALLOT? company as members, and may elect BID board If your business premises falls within the members. The BID board will recruit and manage proposed BID area (see map on page 18), is not the executive team to deliver on the goals specifically excluded and has a current rateable identified in this plan.

16 17 BID AREA MAP OUR FIRST-YEAR BUDGET

Norwood Road STATION TO STATION BID WILL INVEST MORE THAN £0.5M BETWEEN 2016 TULSE AND 2021 ON ITS PROGRAMME OF IMPROVEMENTS. WE WILL AIM TO HILL DRAW IN A MINIMUM 25% EXTRA FUNDING FROM OTHER SOURCES OVER S Circular Rd THE LIFE OF THE BID. S Circular Rd

INCOME % Levy Budget at 1.5% of rateable value 100% £150,000 Year 1 external funding EXPENDITURE Core (max 20%) Year one collection cost 43% £64,500

Norwood Road BID Manager Admin support Office costs Corporate communications Robson Rd Contingency Platform 1: Marketing Town centre events 19% £28,000 TULSE HILL Developing the brand Marketing campaigns HIGH STREET Norwood High St A cracking Christmas Platform 2: WEST NORWOOD Managing the Area Volunteer ambassadors 24% £35,500

PARKHALL Greening & public realm BUSINESS CENTRE Branded deckchairs Improving our local stations Knights Hill WEST NORWOOD Extra cleaning Consultancy support for smarter parking Improving the look of empty shops Platform 3: Growing our Businesses Business networking events 14% £22,000 Subsidised waste services Consultancy support for improving retail mix

A214 TOTAL 100% £150,000

A214

18 19 WHEN IS IT ALL HAPPENING?

MAY 2016 Launch of BID Proposal. All eligible businesses receive a letter asking confirmation of voters’ details. OUR BID JUNE 2016 STEERING GROUP: Lambeth Council to give Notice of Ballot Nick Bright (Chair) to eligible businesses. Bashir Khamboo Brett Mayer 28th JUNE 2016 Brian Foxley Casey McGlue Ballot papers go out to eligible businesses. It is a postal ballot. Fred Cowell Georgina Wilson 27th JULY 2016 Guy Bridger Ian Cadzow Ballot Day! This is the deadline of receipt Jenny Duck of your ballot paper. John Price Nick Willoughby For further information please email [email protected] Owen Dallison Paul Cooper Pawan Raygmajue Stephanie Corrica Tania Jackson Tarka Cowlam ry’s osebe ki, R Vic