QUARTERLY - AUGUST 2019

HANDLING business in LIVERMORE

KEEP DRIVING BRANCH CONTESTS SERVING OUR FUTURE HIGHLIGHT PRIZES MAKING AN INDUSTRY NEW ISS DELIVERY MEET YOUR TEAM AT & MORE! IMPACT VEHICLES LIVERMORE PAGE 2 PAGE 3 PAGE 6 PAGE 9 PLUS MUCH MORE! Dear Team Members,

We are in the midst of another record-setting year with our continued growth. Carlsbad location is now open and Sacramento to shortly follow. My confidence in our company and in all of you has never been greater. We are making a profound impact in the industry.

“Our competition looks at us daily to try and tear us down, but as a team, we fight back even harder.“ We deliver what we say we deliver. The customer experience is the I love the Imperial spirit, to never lose. Remember, as we are in the heat of primary reason for the continued success which is because of all of YOU. our season and our customers are under project deadlines, our success is I believe in you and have never been prouder to be your team member. not an entitlement, but something we earn, every day with our ongoing commitment to high standards of service. Keep serving, Darlene What does high standard of service look like? When customers enter our branches, we remember to greet a customer. We say thank you with a Darlene Hunn smile, kindly. We have the product they need in a timely manner. Executive Vice President We quickly get back to our customers with answers. Imperial Sprinkler Supply

Imperial Sprinkler Supply’s 4TH Annual rain or shine! Golf Tournament was a Huge Success!

A special thanks to our marketing department that helped make this year’s tournament such a huge success! We found ourselves in some rather inclement weather and encountered a few hurdles but we were still able to pull off another fantastic event for our valued customers. I received many emails and calls thanking us for a wonderful event.

We had the honor of presenting many fantastic raffle prizes and enjoyed a great day of golf with a full field of players from Landscape Contractors to Architects.

We are continually proud to partner with our sponsors and are grateful for their contributions to both Imperial Sprinkler Supply and our customers. Additionally, we had the distinct Mike Perilman pleasure of benefitting CITY NET, a charity the Moriel’s chose through Vice President Sales, So-Cal donations of money and household goods. Imperial Sprinkler Supply We closed the day with a wonderful dinner and awards ceremony honoring some of the day’s incredible golf scores!

EDITORIALS & CONTRIBUTIONS Darlene Hunn, Bill Payne, Mike Perilman, Jeff Deming, Melisa Peralez, Daniel Mercado, Michelle Bermudez, Giselle Moriel, Mandy Page, Ryan Johnson, Mark Pedicone, Henry Van Antwerp, Scott Powell Page 3 Capital City Here We Come…. We are very excited in NorCal that we have been given the opportunity to expand again. Veteran Matt Melendez will be moving to take over Look out Sacramento, here we come. Opening our the reins as the Branch Manager of this new branch 5th Branch in NorCal and the 2nd in the Greater and is already pounding nails, cutting wood and doing Sacramento Region. This market is currently growing at whatever it takes in preparation to get the new store a rapid pace, locally and throughout the area. This will open for business. Replacing Matt in Rancho Cordova definitely complement and add strength to our already is David Thiessen who started with Imperial in June emerging Rancho Cordova Branch, now in its 3rd year and has jumped right into the mix. Dave comes to us in business in the area. from local competition. Welcome, Dave! We have a solid and energetic team in the Sacramento market and With the addition of the new Sacramento Branch, are looking forward to this growth and kicking some which is a much larger facility including a good sized competition butt…and We Will. yard and customer access. It will definitely help us support and service a much larger footprint throughout We anticipate being open early to mid-fall this year… the region, as well as many more selling opportunities. with a little assistance and cooperation from the Capital This new location will also act as the NorCal Synthetic City. Branch 166 Welcome to the Imperial Family! Turf distribution hub, where we will be enhancing our inventory selection along with adding a turf cutting table in the facility. This will definitely give us a Jeff Deming boost to our already growing synthetic turf sales. We Vice President Sales and Operations, Nor-Cal are enthusiastic and eager about this, being able to Imperial Sprinkler Supply improve our overall sales because of this addition and change in NorCal.

DRIVING OUR FUTURE Imperial is constantly investing back into itself. You might think that the cost of computers and other equipment are the biggest equipment expense we have, but the money that is spent on trucks and forklifts would really shock you. It takes a lot of trucks, fuel, oil, and propane to make this machine run. The investment we have made in our fleet to replace the older vehicles and add new equipment for the new branch locations is massive. Twenty-five plus trucks/forklifts and more than $1.5M dollars will have been invested in 2018 and 2019 to keep us moving. There is nothing better than taking delivery of 4 or 5 trucks and watching those Imperial door stickers get put on, it makes Bill Payne you smile. Vice President Operations / General Manager Imperial Sprinkler Supply A new truck shows the commitment we have to our company and our employees while reinforcing the dedication we have to excellence and the service we provide to our customers. We are very thrilled to What we have changed: IST has developed a backing that now has a let you know about a drainage rate that is 10 times greater than before! This, in turn, means major change in our the urine from pets has virtually no chance to ‘get stuck’ in the turf and Pet Turf products: will drain very quickly through the base which will greatly reduce pet related smells. A little background: As many of you might be aware, our Want proof? Our new pet turf drains at 505 gallons per hour per square contractors often ask about yard, up from 55 gallons per hour per square yard in the past. IST now reducing the smell of a pet area has the highest flow rate in the industry, beating out the next closest that is covered in synthetic turf. competitor K9 Turf from Forever Lawn and it’s 300 gallons per hour per The smell is caused by ammonia square yard drainage! getting ‘stuck’ in the turf and not flowing out and away (into the Henry Van Antwerp base) quickly. General Manager Imperial Synthetic Turf

Marketing Events: The Brand Experience! In marketing, we are always reaching into our bag of tricks when it comes to promoting our company. As technology grows in prevalence and is more widely accepted, it seems that there is an ever-increasing number of marketing tactics that we can earmark for our budget. Online advertising, a new website, brochures, social media... With all that is out there, it can be an uphill battle on how to invest and what’s not worth our company’s effort and dollar.

Marketing trends often come and go, but the effectiveness of well-produced events can have a huge impact on the bottom line. An event is not just a Keeping events as an integral part of our marketing promotions helps social time, effective event marketing is an excellent way to build sales build interest in the ISS brand and has a proven positive impact on brand momentum, customer loyalty, and brand recognition and for these reasons, experience, as people view a brand with higher esteem after participating why we include them in our marketing strategy. in an event according to a study published by the International Journal of Advertising. Additionally, events that offer opportunities for personal interaction with products help build an event’s effectiveness. More than that, investing in event marketing can show consumers that companies are truly involved within their community. Here are a few of the amazing events that ISS produces to help grow our brand and our company.

The Lake Elsinore Storm - July 27th Carlsbad Branch Grand Opening Event - August 1st The LA Galaxy - August 17th The - August 27th Alliance Winery Event - September 26th All-Vendor National Taco Day Anaheim Branch - October 4th FUTURE ISS EVENTS Sacramento Branch Grand Opening Event - TBD

Mandy Page Marketing Director Imperial Sprinkler Supply Page 5 Did you know ISS often helps out in Sports the communtity? ISS often sponsors local Outreach sports teams. Read about one example below. In The Have you heard Imperial has a competitive soccer team that we sponsor? We do! New Talents, a local soccer team that boasts Anaheim Branch employee Arnulfo Espinoza’s son Uriel (pictured left), as a valued team member. Gabriel Moriel graciously donated to this hard-working team to help sponsor new soccer balls, cones, and other sporting equipment. At 10 years old, Uriel is a competitive athlete who plays with the older CHOC WALK 2019 We are so excited to be participating in the 2019 CHOC Walk in the 14-year-old age group. Our talented team took Park at the Disneyland Resort on August 11th to raise funds for second place in their league this year and next CHOC Children’s Hospital! Imperial Sprinkler Supply has become a year they plan to take home the first place spot. big part of our fundraising efforts! We even had some employees Help us cheer on Uriel and the entire walk with us last year! New Talents team! CHOC continues to help Abraham be as healthy as possible. Over the last year Abraham’s conditions have unfortunately progressed. He is now legally blind, lost almost all his hearing and is now at stage 4 kidney failure. But with all his struggles he continues to be a silly, fun, loving boy. CHOC continues to help Abraham by offering Cochlear implants for his hearing, Dialysis “New Talents” options and so much more! proudly captured second place and Please help us exceed our fundraising goal for the benefit of the have their eyes set children and families of Southern by: on being number • Joining Team Abraham or purchasing Tram Abraham bracelets one next year! All donations go directly to CHOC Hospital • Anyone who wishes to join our team and walk with us has to register *registered walkers have a donation amount due of $85. Please help us make this year bigger than last year. CONGRATULATIONS TO Every dollar counts for kids! ONTARIO Many Thanks, For helping collect the most items for Team Abraham this worthy cause! Thank you to all that participated, your donations will help the BRANCH GIFT DRIVE COLLECTION Venmo: Veronica-ChocWalk lives of many! Team Abraham Branch Highlight MEET THE LIVERMORE TEAM (FROM LEFT TO RIGHT FRONT) Carlos Romero- I enjoy relaxing when I go fishing with friends. Hector Marin- In my spare time I like working on my car and installing car stereos. Eliud Angeles- I really enjoy the outdoors, mountain biking, camping, snowboarding. Lucio Flores- I enjoy watching Netflix with the family. (FROM LEFT TO RIGHT REAR) John De Leon- I love working on my truck whenever I can. 151 Jaycob Garza- I enjoy raising Crawdads and Fishing. Livermore Branch Christian Barboza- I try to stay as healthy as possible, from gym sessions to jogging. The Livermore branch was the first Imperial store to open in Northern Horacio Argueta- In my free time, I take my nephews to the movies when possible. California in 2008. This amazing branch started with only four employees, Mario Armenta- Enjoy relaxing and trying out new restaurants. including Branch Manager Christian Barboza. The branch is described as always having a positive attitude, where both employees and customers are always smiling and having a great time. The Livermore branch is uniquely located, making it a main hub allowing transfers to flow easily between Northern and Southern California. Two words, according to Christian B, to define the Livermore team are dedicated and hard-working. Overall, Imperial Sprinkler Supply’s Livermore branch is proud of their great customer service and advanced product knowledge!

“I love working for ISS, the family mentality that bursts at the seams is wonderful and positive. I look forward to coming to work on a daily basis, knowing that I will be challenged to help others, while being a leader, a role model, and colleague. I work with the best people in the business.”

-Christian Barboza, Livermore Branch Manager

The Imperial Technical Service department It is common to see them in the field working a wealth of here at I.S.S. is very fortunate to have two of their closely alongside one of the other five field field technicians on staff with a combined technicians, demonstrating and training them on KNOWLEDGE 50+ years of experience dealing in the the workings of a Barrett booster pump or the ins irrigation market here in Southern California. and outs of a Rain Bird I.Q. control system. Ricky Delao and Eddie Perez are the two senior technicians working for the ITS department. Many of the irrigation manufacturers also reach out to these two for help answering questions, Ricky Delao is known to be the premier expert running scenario’s by them, or coming up with in the market on booster pump maintenance and ways around a problem that has them stymied servicing, and is also a Rain Bird Maxicom expert. on a project. ITS department head Luis Moriel comments “ ITS is very fortunate to have Ricky Eddie Perez knows every brand and model of and Eddie as a part of this team. Their experiance irrigation controller made in the market today and knowledge of the products that we sell are and is the go-to guy if the customer has unique key factors for the success of this team and out irrigation electrical needs outside of the irrigation in the field. Thank you Ricky and Eddie for your Ricky Delao Eddie Perez norms. Part of their responsibilities at ITS, beside continued support & dedication to ITS.” being field technicians, are to help train and mentor the less experienced field technicians. Page 7

Every quarter the Imperial Awards are awarded to team members that represent an exceedingly positive attitude, a team-centric spirit, and a reliable service oriented LET’S SHELLABRATE @ IMPERIAL! mindset that goes beyond expectations to accomplish goals. These individuals are 2019 QUARTER THREE IMPERIAL AWARD WINNERS: nominated by their peers, branch manager and area manager.

Robert Ancheta Jamie Carillo Julio Delgadillo Lucio Flores Robert Ochoa Emilio Reyes Martin R. Rodriguez ITS ANAHEIM SANTA CLARA ANAHEIM LIVERMORE SANTA CLARA ESCONDIO ANAHEIM

Scott Powell is the manager for our Coachella Branch. issues with employee concerns, customers or corporate See what a typical day for him is like. requests. Additionally, I monitor inventory levels and keep in touch with vendors regarding shipment dates and At what time do you arrive to work? I arrive between back orders. 5:30 and 5:45 in the morning to get the store up and running. What is your favorite lunch spot or meal? I usually bring leftovers from home each day as it is a healthier What is the first thing you do when you arrive? I scan choice. Like fish or chicken and some fruit and vegetables! paperwork, check the status of the computer system to be sure we are online, I then make coffee and go through At what time do you leave work? Usually around 3pm pending orders to see what we have coming for the day. I also log into Paycom and update the time clock. What after work activities do you enjoy? I walk my dogs; we have two Chihuahua mixes. I go to the workout What is your favorite part of being a Branch center in my community or the local golf course that is lit so Manager? I enjoy the daily interaction with both the I can play in the dark if it gets too late. We also have a small customers as well as the team members. group with our church that we host once a week for bible study. Additionally, I do some ministry work in Ensenada Scott Powell, Coachella Branch Manager What are some of the everyday tasks a Branch twice per year, where we provide small housing units to Manager does? Answer phones, direct employees, interact some of the outlying areas south of Ensenada. with customers, problem-solve, make sure the equipment -Thank you Scott for sharing with us! is running and is getting the proper service. I also resolve

Approximately 70% of the estimated 14.8 million Warning signs/symptoms of abuse: DRUGS AND ALCOHOL people who use illegal drugs are employed. There are There could be changes in behaviors and patterns, IN THE WORK PLACE many potential dangers when it comes to employees being increasingly deceptive behavior, increased absence or under the influence of drugs and/or alcohol in the workplace. tardiness, signs of fatigue, unexplained missing items, drastic Not only is there potential for violence and theft, but it can mood swings, increased accidents/injuries, and poor decision also affect company morale. making. The use of drugs and alcohol in the workplace hurts more than just the person using the substances. It hurts Imperial is a drug free workplace. co-workers and management as well.

Problems caused by drugs and alcohol: Help: If you are in need of help please contact HR at Liability to the company or department within the company, (714) 696-7509 for assistance or you can call the anonymous lack of productivity, increased workload on other employees, EAP hotline at (800) 999-7222. Another resource is the accidents or injuries to the employee, other employees, or insurance; Anthem has these resources, just call the number the public. on the back of your insurance card. CONGRATULATIONS ON THEIR NEW ROLES! Job Listings

Looking for a change of scenery? Maybe have a friend that Employee Name New Position would be a great fit with our company? Check out our current Stephany Bello Brand and Sales Development Representative job listings available below. Log into Paycom to apply or visit Abel Garcia Gonzalez Assistant Branch Manager our website. New openings are listed regularly. Michael Raul Peru Counter Customer Service Representative Anapatricia Gonzalez Credit Specialist Julio Delgadillo Order Checker/Quality Control Alejo Lucero General Operations David Adrian Gonzalez Counter Customer Service Representative German Serrano Trujillo Drivers Class C Francisco Vargas Order Services Customer Service Representative Log into Paycom or visit our website for more info. Daniel Mercado Associate Graphic Designer Larry Miller Sales Customer Service Representative Regional Yard And Forklift Operator - Ontario Miguel Osuna Branch Manager FO Sandra Sanchez Counter Customer Service Representative Supervisor Driver Class C - Sacramento Christian Pastrana-Lagunas Assistant Branch Manager D Driver Class C - Livermore Juan Cuellar Technical Services Warehouse Supervisor D Joseph Cole Clark Receiving Clerk Driver Class C - Santa Ana Javier Carrillo Warehouse Supervisor D General Operations - Santa Clara Stacey Nguyen Controller GO Eduardo Alejandro Ramirez Negrete Receiving Clerk Receiving Clerk - Santa Clara Yasmine Moriel Office Assistant RC Driver Class C - Mission Viejo D Welcome to these new Yard And Forklift Operator - Rancho Cordova ISS family additions! FO Counter Customer Service - Santa Clara CS Employee Name Branch Gender Date of Birth Outside Sales - Sacramento/Rancho Cordova Area Ivan Serrano Coachella Boy 5/1/2019 OS Andres Orendain Anaheim Girl 5/31/2019 Sales Customer Service Representative Regional - CS Alejandro Ibarra IST Boy 6/5/2019 Sacramento/Rancho Cordova Area

We Would Love To Hear From You! Do you have any comments or ideas you would like to share with us? We’d love to hear from you! We’re always looking for great new content to add to the next issue of the newsletter. Would you like to contribute? Have interesting topics you’d like to share? Please send ideas to: [email protected] “You’re off to great places! Today is your day! Your mountain is waiting, So get on your way!”

QUARTERLY - AUGUST 2019 – Dr Suess