Imperial Sprinkler Supply
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QUARTERLY - AUGUST 2019 HANDLING business in LIVERMORE KEEP DRIVING BRANCH CONTESTS SERVING OUR FUTURE HIGHLIGHT PRIZES MAKING AN INDUSTRY NEW ISS DELIVERY MEET YOUR TEAM AT & MORE! IMPACT VEHICLES LIVERMORE PAGE 2 PAGE 3 PAGE 6 PAGE 9 PLUS MUCH MORE! Dear Team Members, We are in the midst of another record-setting year with our continued growth. Carlsbad location is now open and Sacramento to shortly follow. My confidence in our company and in all of you has never been greater. We are making a profound impact in the industry. “Our competition looks at us daily to try and tear us down, but as a team, we fight back even harder.“ We deliver what we say we deliver. The customer experience is the I love the Imperial spirit, to never lose. Remember, as we are in the heat of primary reason for the continued success which is because of all of YOU. our season and our customers are under project deadlines, our success is I believe in you and have never been prouder to be your team member. not an entitlement, but something we earn, every day with our ongoing commitment to high standards of service. Keep serving, Darlene What does high standard of service look like? When customers enter our branches, we remember to greet a customer. We say thank you with a Darlene Hunn smile, kindly. We have the product they need in a timely manner. Executive Vice President We quickly get back to our customers with answers. Imperial Sprinkler Supply Imperial Sprinkler Supply’s 4TH Annual rain or shine! Golf Tournament was a Huge Success! A special thanks to our marketing department that helped make this year’s tournament such a huge success! We found ourselves in some rather inclement weather and encountered a few hurdles but we were still able to pull off another fantastic event for our valued customers. I received many emails and calls thanking us for a wonderful event. We had the honor of presenting many fantastic raffle prizes and enjoyed a great day of golf with a full field of players from Landscape Contractors to Architects. We are continually proud to partner with our sponsors and are grateful for their contributions to both Imperial Sprinkler Supply and our customers. Additionally, we had the distinct Mike Perilman pleasure of benefitting CITY NET, a charity the Moriel’s chose through Vice President Sales, So-Cal donations of money and household goods. Imperial Sprinkler Supply We closed the day with a wonderful dinner and awards ceremony honoring some of the day’s incredible golf scores! EDITORIALS & CONTRIBUTIONS Darlene Hunn, Bill Payne, Mike Perilman, Jeff Deming, Melisa Peralez, Daniel Mercado, Michelle Bermudez, Giselle Moriel, Mandy Page, Ryan Johnson, Mark Pedicone, Henry Van Antwerp, Scott Powell Page 3 Capital City Here We Come…. We are very excited in NorCal that we have been given the opportunity to expand again. Veteran Matt Melendez will be moving to take over Look out Sacramento, here we come. Opening our the reins as the Branch Manager of this new branch 5th Branch in NorCal and the 2nd in the Greater and is already pounding nails, cutting wood and doing Sacramento Region. This market is currently growing at whatever it takes in preparation to get the new store a rapid pace, locally and throughout the area. This will open for business. Replacing Matt in Rancho Cordova definitely complement and add strength to our already is David Thiessen who started with Imperial in June emerging Rancho Cordova Branch, now in its 3rd year and has jumped right into the mix. Dave comes to us in business in the area. from local competition. Welcome, Dave! We have a solid and energetic team in the Sacramento market and With the addition of the new Sacramento Branch, are looking forward to this growth and kicking some which is a much larger facility including a good sized competition butt…and We Will. yard and customer access. It will definitely help us support and service a much larger footprint throughout We anticipate being open early to mid-fall this year… the region, as well as many more selling opportunities. with a little assistance and cooperation from the Capital This new location will also act as the NorCal Synthetic City. Branch 166 Welcome to the Imperial Family! Turf distribution hub, where we will be enhancing our inventory selection along with adding a turf cutting table in the facility. This will definitely give us a Jeff Deming boost to our already growing synthetic turf sales. We Vice President Sales and Operations, Nor-Cal are enthusiastic and eager about this, being able to Imperial Sprinkler Supply improve our overall sales because of this addition and change in NorCal. DRIVING OUR FUTURE Imperial is constantly investing back into itself. You might think that the cost of computers and other equipment are the biggest equipment expense we have, but the money that is spent on trucks and forklifts would really shock you. It takes a lot of trucks, fuel, oil, and propane to make this machine run. The investment we have made in our fleet to replace the older vehicles and add new equipment for the new branch locations is massive. Twenty-five plus trucks/forklifts and more than $1.5M dollars will have been invested in 2018 and 2019 to keep us moving. There is nothing better than taking delivery of 4 or 5 trucks and watching those Imperial door stickers get put on, it makes Bill Payne you smile. Vice President Operations / General Manager Imperial Sprinkler Supply A new truck shows the commitment we have to our company and our employees while reinforcing the dedication we have to excellence and the service we provide to our customers. We are very thrilled to What we have changed: IST has developed a backing that now has a let you know about a drainage rate that is 10 times greater than before! This, in turn, means major change in our the urine from pets has virtually no chance to ‘get stuck’ in the turf and Pet Turf products: will drain very quickly through the base which will greatly reduce pet related smells. A little background: As many of you might be aware, our Want proof? Our new pet turf drains at 505 gallons per hour per square contractors often ask about yard, up from 55 gallons per hour per square yard in the past. IST now reducing the smell of a pet area has the highest flow rate in the industry, beating out the next closest that is covered in synthetic turf. competitor K9 Turf from Forever Lawn and it’s 300 gallons per hour per The smell is caused by ammonia square yard drainage! getting ‘stuck’ in the turf and not flowing out and away (into the Henry Van Antwerp base) quickly. General Manager Imperial Synthetic Turf Marketing Events: The Brand Experience! In marketing, we are always reaching into our bag of tricks when it comes to promoting our company. As technology grows in prevalence and is more widely accepted, it seems that there is an ever-increasing number of marketing tactics that we can earmark for our budget. Online advertising, a new website, brochures, social media... With all that is out there, it can be an uphill battle on how to invest and what’s not worth our company’s effort and dollar. Marketing trends often come and go, but the effectiveness of well-produced events can have a huge impact on the bottom line. An event is not just a Keeping events as an integral part of our marketing promotions helps social time, effective event marketing is an excellent way to build sales build interest in the ISS brand and has a proven positive impact on brand momentum, customer loyalty, and brand recognition and for these reasons, experience, as people view a brand with higher esteem after participating why we include them in our marketing strategy. in an event according to a study published by the International Journal of Advertising. Additionally, events that offer opportunities for personal interaction with products help build an event’s effectiveness. More than that, investing in event marketing can show consumers that companies are truly involved within their community. Here are a few of the amazing events that ISS produces to help grow our brand and our company. The Lake Elsinore Storm - July 27th Carlsbad Branch Grand Opening Event - August 1st The LA Galaxy - August 17th The San Diego Padres - August 27th Alliance Winery Event - September 26th All-Vendor National Taco Day Anaheim Branch - October 4th FUTURE ISS EVENTS Sacramento Branch Grand Opening Event - TBD Mandy Page Marketing Director Imperial Sprinkler Supply Page 5 Did you know ISS often helps out in Sports the communtity? ISS often sponsors local Outreach sports teams. Read about one example below. In The Have you heard Imperial has a competitive soccer team that we sponsor? We do! New Talents, a local soccer team that boasts Anaheim Branch employee Arnulfo Espinoza’s son Uriel (pictured left), as a valued team member. Gabriel Moriel graciously donated to this hard-working team to help sponsor new soccer balls, cones, and other sporting equipment. At 10 years old, Uriel is a competitive athlete who plays with the older CHOC WALK 2019 We are so excited to be participating in the 2019 CHOC Walk in the 14-year-old age group. Our talented team took Park at the Disneyland Resort on August 11th to raise funds for second place in their league this year and next CHOC Children’s Hospital! Imperial Sprinkler Supply has become a year they plan to take home the first place spot.