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18 PS Agenda.Pdf SEMINAR AGENDA MONDAY, SEPT. 24 EVENT LOCATION 8 a.m. – 4 p.m. Registration Level 3 Foyer Ticketing Summit, 9 a.m. – 3:30 p.m. Seminar Room (Grand Ballroom) presented by Tickets.com 10 a.m. – 3:30 p.m. Summits Meeting Rooms 317, 318, 319 12:45 – 1:45 p.m. Lunch Level 4 Foyer 4 – 5 p.m. MiLB OPEN Session Seminar Room Happy Hour, 5:30 – 6:30 p.m. Cloud Ballroom Foyer (Hilton) presented by Hustle After Party, 7 – 8 p.m. The Riverwalk Hub hosted by the Iowa Cubs TUESDAY, SEPT. 25 EVENT LOCATION MiLB CommUNITY Hilton Des Moines 7:30 a.m. Service Project Registration Downtown 2nd Floor Buses Depart for MiLB Hilton Des Moines 8 a.m. CommUNITY Service Project Downtown 2nd Floor 8 a.m. – 4 p.m. Registration Level 3 Foyer MiLB CommUNITY Service Project, 8:20 – 11:30 a.m. presented by Meals from the Heartland Musco Sports Lighting 12:30 – 1:30 p.m. Welcome Luncheon Level 4 Foyer 1:40 – 4 p.m. Seminar Presentations Seminar Room 4:30 – 6 p.m. Off-Site Tour Wells Fargo Arena 6 – 8 p.m. MiLB Mixer Wells Fargo Arena Casual attire is suggested for all social events. | Schedule subject to change. The Executive Summit is open only to those who RSVP’d in advance. 2 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS SEMINAR AGENDA WEDNESDAY, SEPT. 26 EVENT LOCATION Women in Baseball: 7:30 – 9:30 a.m. Meeting Room 312/313 Coffee & Connections Trade Show Breakfast, 8 – 9:30 a.m. Trade Show Floor (Grand Ballroom) presented by Jostens 8 a.m. – 4 p.m. Registration Level 3 Foyer 9:30 – 10:30 a.m. Around the Horn Seminar Room Meeting Rooms 312/313, 9:30 a.m. – 12:30 p.m. Executive Summit 314, 315 and 321 10:30 a.m. – 12:30 p.m. Seminar Presentations Seminar Room Snack Break, 11 – 11:15 a.m. Level 4 Foyer presented by Quantcast Trade Show Lunch, 12:30 – 2 p.m. Trade Show Floor presented by BDA Sports 2:15 – 3:15 p.m. Predictive Index Workshop Seminar Room Meeting Rooms 306/307, 308/309, 3:30 – 5 p.m. Group Therapy Sessions 316/317 and 318/319 5:30 – 7:30 p.m. MiLB Charities Social Trade Show Floor THURSDAY, SEPT. 27 EVENT LOCATION Trade Show Breakfast, 8 – 9 a.m. Trade Show Floor presented by Jostens 8 a.m. – 2 p.m. Registration Level 3 Foyer Golden Bobblehead Awards 9 – 11:45 a.m. Seminar Room Finalist Presentations 11:45 a.m. – 12:15 p.m. Keynote Seminar Room Trade Show Lunch, 12:15 – 1:15 p.m. Trade Show Floor presented by BDA Sports 1 – 4 p.m. Executive Summit Meeting Rooms 314, 315 and 321 1:15 – 2:15 p.m. Seminar Presentations Seminar Room Meeting Rooms 306/307, 308/309, 2:30 – 4:30 p.m. OPEN Sessions 316/317, 318/319 and 402 5:15 p.m. Buses Depart for Ballpark Outing Hilton Des Moines Downtown Lobby 5:30 – 8:30 p.m. Ballpark Outing Principal Park 3 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS MONDAY, SEPTEMBER 24 monday, sept. 24 sept. monday, SCHEDULE TIME EVENT LOCATION Seminar Room 9 a.m. – 3:30 p.m. Ticketing Summit, presented by Tickets.com (Grand Ballroom) Meeting Rooms 317, 318 10 a.m. – 3:30 p.m. Summits and 319 12:45 – 1:45 p.m. Lunch Level 4 Foyer Seminar Room 4 – 5 p.m. MiLB Open Session (Grand Ballroom) Cloud Ballroom Foyer 5:30 – 6:30 p.m. Happy Hour (Hilton) 7 – 8 p.m. After Party, hosted by the Iowa Cubs The Riverwalk Hub community relations summit emcee COURTNEY NEHLS Assistant Director of Community Engagement, Minor League Baseball Community Relations Summit Meeting Room 317 Courtney coordinates the MiLB Charities program, while also providing event support for the MiLB Promotional Seminar and Baseball Winter Meetings. Nehls works closely with members of the Special Events department, as well as Minor League Baseball’s Charity Partners and MiLB club personnel to grow program participation and reach department goals. 14 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS presentations and panels 10:05 a.m. | MiLB Charities Overview & Discussion Courtney Nehls, Assistant Director of Community Engagement, Minor League Baseball Courtney will briefly review what took place for MiLB Charities in 2018, discuss plans for 2019 and then open it up to the group to discuss industry best practices and how MiLB as a whole can better serve our communities. Attendees are encouraged to use this time to ask Courtney questions, brainstorm with each other and network with fellow community-minded executives. 10:45 a.m. | Start ‘Em Young: Engaging Your Community’s Youth Hunter Horenstein, Director of Fan Engagement, Myrtle Beach Pelicans In a tourist driven market, tapping into the local fan base is critical. The Myrtle Beach Pelicans have used programs such as the Playground Takeover and Little League Takeover as opportunities to bring the team’s entertainment directly to the community. In doing so, the team has used its most basic marketing tool – fun – to increase the size of the local fan base. 11:15 a.m. | Creating Lifelong Fans through Community Goodwill Rachel Whitley, Director of Community Relations, New Orleans Baby Cakes We all issue donations to support non-profits in our communities. Why not put your donations to work for your organization? Rachel will discuss the dual power that experiences have on increasing the overall value of your donation to a non-profit and how those experiences can generate revenue for your team. 15 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS presentations and panels 12 p.m. | Charities Partnership Panel Rachel Mark, Campaign Director, Vs. Cancer (Moderator) Jennifer Ashbaugh, Director of National Events, Big Brothers Big Sisters Michael Branda, Manager of National Signature Events, The ALS Association J.W. Cannon, Senior Director of Sports Alliances, American Cancer Society Melissa Harkavy, VP of Community Relations & Customer Experience, Las Vegas 51s The Charities Partnership Panel will be an open discussion among both sides of an MiLB community-based relationship. Moderated by Rachel Mark, former MiLB executive and current campaign director of Vs. Cancer, the discussion will include best practices of building a relationship with community organizations, how to choose the right organizations and a Q&A session. Panelists will include representatives from the American Cancer Society, the ALS Association, Big Brothers Big Sisters and the Las Vegas 51s. 16 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS presentations and panels 2 p.m. | Oklahoma City Dodgers Rookie League Michael Byrnes, President and General Manager, Oklahoma City Dodgers Michael will discuss how the Oklahoma City Dodgers developed a youth sports program in their community, which has had a far greater impact than they even imagined. 2:30 p.m. | 50/50 Fundraising: Building Excitement and Communities Brittany Adamic, Customer Success Manager, 5050 Central Brittany will explore the tools and tactics required to maximize revenue and the fan excitement generated from your 50/50 program based on industry best practices. Brittany currently works for 5050 Central and is the former raffle supervisor for the Toronto Blue Jays, who were recognized as the number one 50/50 program in major league sports. 3 p.m. | Outside the Office Breon Dennis, Vice President of Community Development, Frisco RoughRiders Breon will discuss ways to get the front office involved to be great commUNITY leaders, in and out of the office. This will ensure that your impact on the commUNITY takes place year-round and not just during the season. 17 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS operations summit emcee ANDY SHULTZ Assistant Director of Baseball & Business Operations, Minor League Baseball Operations Summit Meeting Room 318 Andy manages a number of facets of baseball operations within Minor League Baseball, including Professional Baseball Agreement (PBA) compliance, day-to-day operations of the Gulf Coast League, facility standards and the on-field uniform program. Shultz assists with the administration of the Dominican Summer League and serves as the administrator for the MiLB Umpire Training Academy. In addition, he manages the day-to-day building operations and facilities of the Minor League Baseball offices. 18 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS presentations and panels 10:05 a.m. | Building Your Brand for Non-Baseball Events to Generate Revenue All Year Long Andrew Chesser, General Manager, Quad Cities River Bandits The Quad Cities River Bandits once were just another baseball team, putting on baseball games. But over time, they evolved into a year-round operation that generated revenue through various non-baseball events. Andrew will discuss how they got to where they are today, and the mentality Quad Cities has when it comes to creating separate branding for your team and your events. 10:35 a.m. | Iowa Wild Fan Experience Brad Allen, Director of Fan Engagement, Iowa Wild This presentation will cover all aspects of what fans can expect at an Iowa Wild game, from the moment they arrive at the arena, to what they see and experience on the concourse and at the conecssion stands, to the in-arena entertainment. Brad will also cover the logistics of how the Wild staff manages all of these tasks. 19 MiLBPromoSeminar.com @PromoSeminar | #MiLBPS presentations and panels 11:15 a.m. | PBA Compliance and Facility Standards Andy Shultz, Assistant Director of Baseball & Business Operations, Minor League Baseball Jim Jarecki, Vice President, West Michigan Whitecaps As part of the Professional Baseball Agreement, Major League Rule 58 (MLR 58) sets the standards for Minor League Baseball playing facilities. Gould Evans is an architectural firm contracted by Major League Baseball to inspect Minor League playing facilities. This discussion will review the Gould Evans facility visit process along with discussing capital improvements, LED lighting and other items.
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