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Bialetti Industrie 3 Una storia italiana di creatività e passione dal 1919. An Italian story of creativity and passion since 1919. ANNI DI VALORI STORIA DI 100 UN SUCCESSO A STORY OF SUCCESS 100 YEARS OF VALUES Dal 1919 Bialetti costruisce intorno a questo credo una storia di successo internazionale. La storia di Bialetti è in ogni prodotto. Unione perfetta di eccellenza e quotidianità, design funzionale e una forte carica affettiva, capace di creare vere icone della tradizione italiana. Innovazione: una parola d'ordine per molti, realtà per Bialetti. In cento anni di storia Bialetti ha imparato a riconoscerla e a farne uno dei propri fattori di successo, così che in ogni prodotto Bialetti si trovi la creatività dei designer, la tecnica degli specialisti e un valore aggiunto unico, un 5 ingrediente segreto impossibile da imitare: LA PASSIONE. Since 1919 Bialetti has created an international success story around this creed. Bialetti's history can be found in every product: the perfect combination of quality and everyday use, functional design and high emotional impact, they have became real icons of the Italian tradition. Innovation: a chore for many, a reality for Bialetti. Over its 100 years' history Bialetti has learnt Crediamo nelle nostre risorse e nella tradizione di un paese unico quale l'Italia, ricco di valori, how to recognise this and make it a driving force behind its success, so that every Bialetti product di cultura e bellezze irripetibili. Da questi principi nascono tuti i nostri prodotti. reflects the creativity of the designers, the expertise of specialists and a unique added value, a secret We believe in our resource, in the tradition of the unique place like Italy with all its values, ingredient that is impossible to copy: culture and inimitable beauty. All our products are the result of these things. PASSION. Bialetti Industrie Storia, innovazione e passione. History, innovation and passion. È il 1933 quando Alfonso Bialetti inventa Moka italiano, Bialetti ha rivoluzionato il piacere It is 1933 when Alfonso Bialetti invents Moka of preparing coffee, and due to its expertise, it Express: da questa intuizione nasce la storia di di preparare il caffè, e forte della sua expertise Express: from this intuition originated the story of continues evolving and renewing its products in order Bialetti, un marchio che ha trasformato l’arte di continua ad evolversi e a rinnovare i propri prodotti Bialetti, a trademark that has transformed the art of to meet the desires of every Italian kitchen. Still today, it preparare il caffè in un gesto talmente semplice per esaudire i desideri di ogni singola cucina italiana. preparing coffee in a very simple and natural gesture is leader with regards to experience and will of adding e naturale da diventare un rito irrinunciabile in Ancora oggi è testimonial di esperienza e volontà that has become a must in every Italian home. For over value and beauty to everyday life in the kitchen with very 90 years, Bialetti has been transmitting the values of functional products, which boast great technique and ogni casa italiana. Da oltre 90 anni, Bialetti nell’aggiungere valore e bellezza alla quotidianità our tradition through a journey of aromas, colours reliability, with a modern design and excellent quality. racconta i valori della nostra tradizione in cucina con prodotti di rigorosa funzionalità, di and flavours that speak about home, daily habits and From the coffee makers to small appliances, from pots attraverso un percorso di aromi, colori e sapori grande tecnica e affidabilità, con un design moderno conviviality; it talks about attention towards the design, and pans to the world of espresso, the Bialetti signature che parlano di casa, riti quotidiani e convivialità; e una qualità di assoluta eccellenza. Dalle caffettiere care for the details, it simplifies every gesture in the continues to be synonym of authentic pleasure, parla dell’attenzione per il design, della cura per i ai piccoli elettrodomestici, dal pentolame al mondo kitchen; it transmits quality, passion, experience and competence and passion. dettagli, del saper rendere semplice ogni gesto in dell’espresso, la firma Bialetti continua ad essere reliability. Bialetti has been witness of an age and a cucina; trasmette qualità, passione, esperienza e sinonimo di piacere autentico, competenza e culture which have contributed to spread in the world affidabilità. Testimone di un’epoca e di una cultura passione. the originality and the innovative drive of the che hanno contribuito a diffondere nel mondo Italian design, it has revolutionised the pleasure l’originalità e la carica innovativa del design SUONO SOUND AROMA AROMA GUSTO TASTE ESPERIENZA EXPERIENCE INNOVAZIONE QUALITÀ BREVETTI MADE IN ITALY 9 INNOVATION QUALITY PATENTS MADE IN ITALY RITUALITÀ RITUALITY CONDIVISIONE SHARING NOSTALGIA NOSTALGIA RICORDI MEMORIES Bialetti Industrie La forza del gruppo The Group’s strenght “Crediamo nelle nostre risorse e nella professionalità saputo fondere la ricerca e la realtà produttiva alle delle persone che operano nel nostro Gruppo. reali esigenze dei consumatori, senza mai dimenticare Le tappe del successo Milestones Tradizione e riconoscibilità, qualità, alto grado la tradizione di alta qualità che li ha contraddistinti di innovazione e design, ricchezza delle gamme nel tempo. Il risultato di questo incontro sono i tanti È l’anno di nascita della Bialetti. 1919 The year Bialetti came into being. e responsabilità sociale: da questi principi nascono prodotti che negli anni sono entrati nella vita di milioni Alfonso Bialetti apre a Crusinallo (Verbania) Alfonso Bialetti opened a workshop in Crusinallo (Verbania) tutti i prodotti firmati Bialetti Industrie”. di persone, migliorandola ogni giorno. La storia di un’officina per semilavorati in alluminio. to make semi-finished aluminium products. Dal 1919 Bialetti continua a costruire intorno a Bialetti Industrie è in ognuno di questi prodotti, icone questo credo una storia di successo internazionale del design e dell’eccellenza italiani che veicolano Nasce la caffettiera Moka Express. 1933 The Moka Express coffee pot was launched. investendo giorno dopo giorno sui principi di una una forte carica affettiva.Una filosofia aziendale Francesco Ranzoni fonda Rondine a Coccaglio (Brescia). 1947 Francesco Ranzoni founded Rondine Italia in Coccaglio (BS). filosofia aziendale forte, che ancora oggi rappresenta di successo che ha saputo creare valore con Un valore imprescindibile dai il vero motore di una leadership indiscussa nel continuità nel tempo. L’“Omino con i baffi“ compare 1958 The “little man with the moustache“ appeared mondo. Da sempre, i marchi del Gruppo hanno principi cardine in cui da sempre Bialetti crede. per la prima volta sugli schermi televisivi. on television screens for the first time. Rondine acquisisce una partecipazione 1993 Rondine acquired a stake in the share del capitale sociale dell’Alfonso Bialetti & C.. capital of Alfonso Bialetti & C.. “We believe in our resources and in the professionalism of the people who work in our Group. Tradition and Le due realtà, Rondine e Alfonso Bialetti & C., si uniscono. 1998 The two companies Rondine and Alfonso Bialetti & C. merged. recognition, quality, high level of innovationand design, wide range of products and social Nasce Bialetti Industrie Spa. 2002 Bialetti Industrie Spa was incorporated. responsibility: all the products designed by Bialetti Industrie are born from these principles”. From 1919 Bialetti Avviene l’acquisizione di Girmi. 2005 Girmi was acquired. continues to build around this belief a story of international success, investing day after day on the principles of a strong Il Gruppo acquisisce Aeternum. 2006 The Group acquired Aeternum. corporate philosophy, which still today represents the real drive of a leadership that is recognized all over the world.The Lancio Mokona. 2006 Mokona launch. trademarks of the Group have always been able to blend Bialetti Industrie became a company research and production with the real needs of consumers, Bialetti Industrie diventa una 2007 società quotata sul MTA di Borsa Italiana. quoted on the Italian Stock Exchange. without ever forgetting the high quality tradition that has È inoltre l’anno dell’acquisizione di Cem. In the same year Cem was taken over. characterized them since the beginning. The result of this fusion is represented by the many products that have Rilancio Aeternum. 2009 Aeternum relaunched. entered the lives of millions of people throughout the years, improving them every day. The story of Bialetti Industrie lies Nascono "I Caffè d'Italia" per uno stile di vita moderno. 2010 “I caffè d’Italia“ are born for a modern lifestyle. in each one of these products, icons of the Italian design and excellence which transmit a strong emotional drive. A Nasce “Dolce Chef”. 2013 Born “Dolce Chef”. successful corporate philosophy which has been able to create value throughout time. A value that cannot be Nasce “Cuore”. 2014 Born “Cuore”. set aside from the main principles in which Bialetti believes. Nasce "Moka Induction". 2016 Born "Moka Induction". Bialetti festeggia 100 anni. 2019 Bialetti celebrates 100 years. OMINO LITTLE MAN PAUL CAMPANI PAUL CAMPANI DISEGNATORE DESIGNER ICONA ICON 13 ANNI ‘50 RICORDI INFANZIA ROUTINE ‘50s MEMORIES CHILDHOOD ROUTINE CAROSELLO CAROSELLO PUBLICITÀ COMMERCIAL TELEVISIONE TELEVISION ITALIA ITALY Bialetti Industrie Nasce Moka Elettrika, la prima moka Bialetti da viaggio. 1999 Moka Elettrika was born, the first Bialetti travel coffee pot. 2000 Le tappe del successo del Caffè Coffee Milestones Lancio di Mukka Express, la prima Alfonso Bialetti apre a Crusinallo caffettiera per preparare un vero un'officina per semilavorati in cappuccino. alluminio. 2004 1910 1919 Mukka Express. The first coffee pot for the 2005 Alfonso Bialetti opened in Crusinallo to homemade cappuccino. make semi-finishing allumined products. 1930 Lancio di Mokona. Il mito della moka si Bialetti inventa la caffettiera fa espresso. Bestseller nella categoria Moka Express. 2006 macchine espresso. 2010 1933 Bialetti invented the Moka Express Mokona. The icon of moka turns into espresso. coffee pot. Bestseller in the espresso coffee machines.
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