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1 Publisher “Anonymous said:”, Belgrade For Publisher Sandra Marković Milisavljević Anica Tucakov Editor Prof. Gojko Rikalović, PhD CIP - Каталогизација у публикацији Reviewers Народна библиотека Србије, Београд Prof. Stevan Devetaković, PhD 339.13:7(497-15)(082) Prof. Čedomir Ljubojević, PhD Prof. Slobodan Kotlica, PhD WESTERN Balkans : regional art market, and not a fiction? / [editor Gojko Proofreading Rikalović]. - Belgrade : Anonymous said, 2012 LARUS PREVODI Implementation of the project and book (Novi Sad : Artprint media). - 126 str. : publishing is financially supported by graf. prikazi, tabele ; 30 cm Translation the European Cultural Foundation, LARUS PREVODI Amsterdam. The opinions and views Prevod dela: Zapadni Balkan. - “...the result expressed in this collection are opinions of a work by participants on the project ‘Towards the art market in the Western Layout and design of the authors and do not necessarily Balkans’...” --> [predgovor]. - Tiraž 1.000. Dušan Zarić reflect the views of the European - Napomene i bibliografske reference uz Cultural Foundation. Copyrights tekst. - Bibliografija uz svaki rad. reserved to the authors. Transmission Number of copies: 1000 of texts from this collection is prohibited ISBN 978-86-87913-08-0 without the permission of authors. 1. Rikalović, Gojko [уредник] Print: Art Print Media Without the permission of authors is not a) Уметност - Тржиште - Балкан, западни - allowed to transfer, print and reproduct Зборници this publication. COBISS.SR-ID 193559052 2 Western Balkans: regional art market, and not a fiction? 3 4 Content Professor Gojko Rikalović, PhD FOREWORD: A PLAIDOYER FOR REGIONAL ART MARKET ...................... 7 Mikić Hristina, MSc, SFBC-Group for Creative Economy, Belgrade ECONOMIC PROFILE OF THE ART MARKET AND ITS CONTEMPORARY DEVELOPMENT TRENDS ....................1 0 Hazim Begagić, MA, Academy of Drama Arts, University of Tuzla Hristina Mikić, MSc, SFBC Group for Creative Economy, Belgrade Mirjana Rikalo, MA, Higher School of Professional Business Studies, Novi Sad ART MARKET IN BOSNIA AND HERZEGOVINA: STATUS, PROBLEMS AND PERSPECTIVES ....................27 Daniela Jelinčić, PhD, Ana Žuvela, MA, Institute for international relations, Zagreb ART MARKET IN CROATIA ....................53 Anica Tucakov, MA, “Anonymous said:” Belgrade ....................70 PRICE OF ARTS IN SERBIA Ljuban Brković, SFBCounsultants, Belgrade Predrag Dikic, FBCounsultants, Belgrade LEGAL REGULATIONS OF ART WORKS SALES IN WESTERN BALKANS ....................98 Dragan Demirović, PhD, Deloitte doo Serbia TAX POLICY OF WESTERN BALKANS COUNTRIES IN FUNCTION OF ART MARKET DEVELOPMENT AND THEIR EU ACCESSION ..................106 Prof. Gojko Rikalović, PhD University of Belgrade, Faculty of Economics Hristina Mikić, MSc, SFBC-Group for Creative Economy, Belgrade Dejan Molnar, MSc, University of Belgrade, Faculty of Economics ECONOMIC DIMENSIONS OF ART MARKET IN WESTERN BALKANS AND .................116 RECOMMENDATIONS FOR IMPROVEMENT OF ITS DEVELOPMENT GLOSSARY OF TERMS AND CONCEPTS .................126 5 6 Prof. Gojko Rikalović, PhD University of Belgrade, Faculty of Economics PLAIDOYER FOR REGIONAL ART MARKET Themed Book Western Balkans: regional The establishment of this common uncertain categories.2 Establishment developed art market, often under the art market, and not a fiction?, presents base would take place in accordance of economical value of art also concept of “art market” understand a the result of a work by participants on with European standards, but without experienced transformation, trying to primary reliance on market institutions the project “Towards the art market political influence on its formation and confirm art as a legitimate economic and those involved in economic in the Western Balkans” (financed by functioning mechanisms. The existence activity like any other, followed by dimensioning of art, with the state the European Cultural Foundation in of the regional art market could have non-economic effects of significant acting in the direction of market Amsterdam). It includes analysis of a positive impact on the stability of importance for society and individuals. failures replacement and construction options and potential effects of the the national cultural systems and In the economics of culture, scientific of efficient market structure. creation of a regional art market in the artistic development of more efficient debate about the economic valuation Western Balkans. The idea of a joint art financing, in all the Western Balkan of art, started at the end of 1970s and This understanding of the market market on the territory of the Western countries. the first works of art market economists unfortunately does not feature a public Balkans is based on the assumption such as Andersen, RC (“ Paintings as an discourse of the Western Balkans, that this regional art market would In fact, in all times and societies, Investment “, 1974), Stain, J.P. (“The where the art market is approached include existing art markets in the works of art were the bearers of values Monetary Appreciation of Paintings,” in a laic and superficial manner, and area of the region (Albania, Bosnia and recognized by a group that defined the 1977) and Baumol (“Unnatural Value:or reflection on the relationship between Herzegovina, Montenegro, Croatia, values for the whole society, and same Art Investment as Floating Crap Game,” the artistic and economic values is Macedonia, Serbia), providing the works of art were also located at the 1986), questioned the economics rejected without solid arguments. possibility of inclusion (or expansion) highest level of economic valuation.1 of art market and made a significant Economics of culture on the other of the art market on other countries in Determination of the artistic and contribution to better understanding of hand, which is supposed to examine the wider environment of the region. economic value and the process of the relationship between the arts and this relationship from the scientific This joint art market could function evaluation are in some ways similar the market and its major determinants. perspective and to establish a basis as a supranational art market, with for cultural theorists and economists, for effective management of cultural basis on the current art markets of except that evaluation roots differ Specific features that characterize politics, has never been developed and each Member State, which will further between them. Until the cultural the art market speak of the fact that in established in the Western Balkans. operate independently of each other modernism the basis for determination practice it is never the sole mechanism with the adoption and application of of artistic value was seen in the internal, of decisions’ coordination, but that Themed Book Western Balkans: regional specific and unique binding standards. often universal qualities of aesthetic market economies are often combined art market, and not a fiction? fills an Creation of this regional art market and cultural significance, while instead in a greater or lesser extent with state essential gap in the research activities is a component of the integrational of the traditional ideals postmodernism interventionism. In the discourse of in this area so far, and provides a new process of the Western Balkans into brought interpretation of values in cultural policy, in particular those perspective, in the understading of the the EU (full membership in the EU). relativistic and often subjective and countries that have a long tradition and art market development, shifting it from 1Mulen, R. (1972) Umetnost i ekonomika u savremenim društvima, Kultura, br. 19/1972, p. 10. 2Connor, S. (1982) Theory and Cultural Value, Oxford: Blackwell, p. 14; Regan, S. Ed (1992) The Politics of Pleasure: Aestetics and Cultural Theory, Buckingham: Open University Press, p. 147. 7 the national onto regional net-working Works Art market in Bosnia and analysis and further improvement of D. Demirović, PhD, in his work Tax policy and the creation of common space not Herzegovina: state, problems and the instruments of cultural policies in of the Western Balkans countries in a only in terms of trade, but also in terms perspectives (Mr. Hazim Begačić, MA diverse areas of artistic creativity, but function of art market development of cooperation among artists, launching Hristina Mikić, Mirjana Rikalo, ma), Art also concrete recommendations in order and their accession to the EU offers a these research themes, strengthening market in Croatia (Daniela Jelinčić, to correct the current situation. Since comparative review and analysis of cultural public policies, etc. PhD, and Ana Žuvela, MA) and Price the majority of works created through policies’ tax instruments, trying to point of Arts in Serbia (Anica Tucakov, MA) a participatory process including the out to the possibilites that harmonization Economic profile of the art market in a systematic and comparable way opinions and views of as many relevant with EU legislation provides, and which and its contemporary development give an overview of strategic issues, artists (in consultation with artists’ many countries have not used in modeling trends by Hristina Mikić, MA, ana- but also of dilemmas in cultural policies associations or individuals), their prac- of their own art market. Approaching the lyzes relevant questions about the of the Western Balkans in three tical importance for understanding of concept of art from a tax perspective, the relationship

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