The Significance of CSF Among Enterprises in Latvia: an In-Depth Analysis
China-USA Business Review, ISSN 1537-1514 April 2014, Vol. 13, No. 4, 266-289 D DAVID PUBLISHING The Significance of CSF Among Enterprises in Latvia: An In-depth Analysis Aleksandrs Judins The Manchester Metropolitan University, Manchester, England SIA Esmeralda Immobilien, Riga, Latvia Irina Kuzmina-Merlino University of Latvia, Riga, Latvia Transport and Telecommunication Institute, Riga, Latvia The present research paper is dedicated to the in-depth analysis of the significance of critical-to-success factors (CSF) among enterprises in Latvia. The goal is to distinguish and find key success factors of Latvian companies who survived the economic crisis, which started in 2008, and executed the enabling objectives of the paper. Research methodology involves the analysis of the existing theoretical literature, in-depth interviews with the top management representatives of large Latvian business entities were interviewed by GFK (Custom Research Baltic agency) on behalf of the authors of the paper. It is found out that 10 largest industries for the big companies are: fuel retail and wholesale, energetics, food retail and wholesale, chemical products, logistics, metal processing, financial services, information technologies service and production, passenger transportation, and telecommunication services. For medium companies such industries are: food retail and wholesale, logistics, fuel retail and wholesale, wood processing, automotive industry, construction, financial services, pharmaceutical products, metal processing, and beverage wholesale and production. The authors also scrutinised 72 articles of 38 Forbes magazine archiving from the years 2010-2014. Thirty CSF were defined. The most significant CSF according to the Forbes interviews are specific market niche, export, technological innovations, and high quality of products and services.
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