Successful Launch for World's First Slovak Kid's TV Channel “Rik”
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Press release Successful Launch for World's first Slovak kid’s TV Channel “RiK” Munich, Germany/Bratislava, Slovakia – January 15, 2015 – JOJ Group, Bratislava-based media house, operating four channels and Munich-based kids television specialist Your Family Entertainment AG joined forces to launch the world's first Slovak language family entertainment channel RiK in January. RiK was launched with 40% coverage at the beginning of 2015, a successful start for Slovakia´s first Slovak kids channel. The sister channel of German kid’s channel RiC, reaches the target group of kids and family and is already receiving strong interest within the media, the social media community and the advertising industry. RiK broadcasts European animation classics such as “Altair v Hviezdnom kráľovstve” (Altair) and live- action TV series such as “Enid Blyton”, “Novodobí Robinsoni” (Swiss Family Robinson), movies of the week like William Shatner „Twist in the Tale“ and many more. Lars Lehmanski Marcel Grega Logo of RiK RiK the Raven SVP Sales YFE AG CEO JOJ Group „RiK is our fifth channel in Slovakia and the only channel dedicated to children and youth audiences. It is also the only channel in Slovakia for the youngest audience completely in the Slovak language. Because of its violence-free nature and high quality of content we have experienced extraordinary interest in RiK from providers from the start of the channel,“ says Marcel Grega, CEO, JOJ Group. „We are very pleased about the successful start of the innovative partnership of JOJ and Your Family Entertainment AG. The new channel RiK shows that children and families in Slovakia are fascinated by our high-quality programme“ says Lars Lehmanski, SVP Sales of YFE AG. About RiK RiK is historically the first TV station for children in the Slovak language. As the fifth TV channel it complements the portfolio of JOJ Group stations from the beginning of 2015. RiK is a premium channel that targets children aged 4-12 years with attractive content and significant educational added value. The principal programs of RiK are formats of European productions that are entertaining, instructive and free of first planned violence. RiK is based on license from Your Family Entertainment AG, a German giant in children’s programs, which airs RiC in german for German-speaking countries. Together with this strong partner JOJ Group offers Slovak audience the world’s most successful acquisitions in their native language, fairy tales and highest quality child drama and animated films, having regards to the educational program formats. Another great benefit balance of RiK is its musicality in broadcasting, as well as musical character of other activities and events. RiK broadcasts its program in HD resolution in format 16: 9 and will be distributed via DVB-S and DVB-C. Coverage of RiK Skylink, Slovanet, Orange, Antik, e-Net, DSiData. About RiC RiC TV is the third private Free-TV children’s channel in the German-speaking world. The new broadcaster commenced operations in 2012 and can be received on Astra Satellite 19.2°, Live Stream: rictv.de, .at, .ch, various cable networks in Germany, Austria and Switzerland as well as Mobile TV. The target groups are children between the ages of 3 and 13 years old and persons managing the household. RiC TV shows high-quality programmes with European and international co-productions which are developed in collaboration with pedagogues and are nonviolent as well as educational. RiC the Raven is not only an animated series but is also the broadcaster’s mascot and connects with the young audience. The calming content as well as the image format, specially tailored to children’s needs, and broadcast design are unique in Europe. The “red curtain” accompanies all of RiC TV programmes: it curbs sensory overload and creates a new TV experience for children and the whole family, creating a campfire atmosphere of community and safety. Coverage RiC Astra-Satellit, Deutsche Telekom, H3G, A1 Telekom Austria, AWE, CableLink/Salzburg AG, kabelplus, LIWEST, LKG, Magine Neu.SW, Ost Tel Com, Pircher GmbH, R-KOM, S+K Halle, Stadtwerke Judenburg, Swisscom, UPC Austria, Vodafone MobileTV, Willy.tel, Wilhelm.tel, Zattoo. About Your Family Entertainment AG Your Family Entertainment AG (WKN [German security code number]: 540891, ISIN: DE0005408918, Abbreviation: RTV) with its headquarters in Munich, was one founder of the first German private broadcaster, Sat.1, in 1984, contributed to the development of children's morning programming on Super RTL and is one of the founding members of Association of Private Broadcasters and Telemedia (VPRT). In addition, YFE is the producer and license distributor for high-quality programs for children and the whole family and has one of the largest broadcaster-independent program libraries in Europe. Its stock of programs includes well-known and beloved series such as "Enid Blyton", "Fix & Foxi" and "Altair". Since 2007, YFE operates the award-winning yourfamily Pay TV children's channel. RiC commenced broadcasting operations as a Free TV channel in September 2012. In addition, YFE operates 20 mobile TV broadcasters on the Hutchison 3 TV platform. YFE is headed by Dr. Stefan Piëch. About JOJ Group Since its launch in 2002 TV JOJ has always brought quality to her audience and new original formats that became popular. Professional news, spectacular shows and excellent series are characteristic for the TV. Thanks to its professional start on the Slovak media scene twelve years ago TV JOJ sped up the introduction of television audience measurement that led to more realistic positions of TV stations on the Slovak market today. TV JOJ has always wanted to offer the best television production to its viewers. From its very beginning it has been based on news and its own mostly entertaining formats. TV JOJ has received excellent audience responses and has been awarded many prizes in contests of popularity. In 2008 the second station of JOJ Group - JOJ PLUS started its broadcasting and in 2013 the third channel WAU was formed. JOJ channels have become a successful TV group with its stable No.2 Slovak market position. In the recent years JOJ Group has influenced media awareness and many times it reached a value of a market leader with its ratings. This year JOJ made a number of systematic steps which stabilized the airtime structure and strengthened JOJ, PLUS and WAU ratings. As a priority all stations´ profiles were defined. JOJ has been set up to be more of a family station, PLUS and WAU are aimed for their target groups – PLUS mainly for men, WAU for women. JOJ has focused on details in the airtime structure, widened the acquisition catalogue and new license purchases based on which new formats will be prepared in the near future. It has been 12 years TV JOJ is already in the market. It has always considered the latest television trends, successful individual formats from abroad and its own creative and production options so the character it has managed to form is optimal in terms of the TV market and all the variables that influence it. The best producers and creative teams Slovakia has to offer work for JOJ Group. It has the widest range of newscasts on the market and the longest broadcast daily series in the history of Slovak commercial television. JOJ is known for its own production and the most successful comedy series and reality shows. The most successful talent shows were The Czech Republic - Slovakia Got Talent and X Factor. Contact JOJ Group: JOJ Group Press: Lucia Kulihová [email protected] JOJ Group Sales Director: Martin Heržo [email protected] JOJ Group Brečtanová 1 831 01 Bratislava Tel: +421 2 0900 112 612 Website: www.joj.sk Contact Your Family Entertainment AG YFE Press: Anja Pohl [email protected] YFE Investor Relations: Claus W. Küster [email protected] Your Family Entertainment AG Nordendstr. 64 80801 Munich Tel.: +49 (0) 89 99 72 71-0 Fax: +49 (0) 89 99 72 71 91 Website: www.yf-e.com .