BOWIE STATE UNIVERSITY BRAND GUIDELINES TYPOGRAPHY / PRINT

Typefaces for Print

HEADLINES GOTHAM BLACK (ALL CAPS) GOTHAM BOLD (ALL CAPS)

SUBHEADS Museo Sans 900 (Title Case) Museo Sans 700 (Title Case) Museo Sans 500 (Title Case)

BODY TEXT Museo 700 (Sentence Case) Museo 700 Italic Museo 500 (Sentence Case) Museo 500 Italic Museo 300 (Sentence Case) Museo 300 Italic Museo 100 (Sentence Case) Museo 100 Italic

Museo Sans 700 (Sentence Case) Museo Sans 700 Museo Sans 500 (Sentence Case) Museo Sans 500 Museo Sans 300 (Sentence Case) Museo Sans 300 Museo Sans 100 (Sentence Case) Museo Sans 100

TABLES AND INFOGRAPHICS

Museo Sans Condensed 900 Museo Sans Condensed 900 Italic Museo Sans Condensed 700 Museo Sans Condensed 700 Italic Museo Sans Condensed 500 Museo Sans Condensed 500 Italic Museo Sans Condensed 300 Museo Sans Condensed 300 Italic Museo Sans Condensed 100 Museo Sans Condensed 100 Italic

MARCH 2021 BOWIE STATE UNIVERSITY BRAND GUIDELINES SUBSTITUE

Substitute for Print

HEADLINES: SUBSITUTE FOR GOTHAM UI BLACK (ALL CAPS) SEGOE UI BOLD (ALL CAPS)

SUBHEADS: SUBSTITUE FOR MUSEO SANS Segoe UI Bold (Title Case) Segoe UI Semibold (Title Case)

BODY TEXT: SUBSTITUTE FOR MUSEO SANS

Segoe UI Bold (Sentence Case) Segoe UI Bold Italic Segoe UI Semibold (Sentence Case) Segoe UI Semibold Italic Segoe UI Bold (Sentence Case) Segoe UI Italic Segoe UI Bold (Sentence Case) Segoe UI Bold Italic

BODY TEXT: SUBSTITUTE FOR MUSEO

Sitka Text Bold (Sentence Case) Sitka Text Bold Italic Sitka Text (Sentence Case) Sitka Text Italic

TABLES AND INFOGRAPHICS: SUBSTITUTE FOR MUSEO SANS CONDENSED Narrow Bold Arial Narrow Bold Italic Arial Narrow Arial Narrow Italic

MARCH 2021 BOWIE STATE UNIVERSITY BRAND GUIDELINES TYPOGRAPHY / WEB

Typefaces for Web

HEADER (H1): -family: Rubik; font-size: 100 px; font-weight: medium: line-heig;ht: 72 Rubik Med HEADER (H2): font-family: Rubik; font-size: 40 px; font-weight: medium: line-height: 46; Rubik Medium

HEADER (H3): font-family: Rubik; font-size:30 px; font-weight: medium: line-height: 36; Rubik Medium

HEADER (H4): font-family: Rubik; font-size:21 px; font-weight: medium: line-height: 24; Rubik Medium

HEADER (H5): font-family: Rubik; font-size:18 px; font-weight: medium: line-height: 24; Rubik Medium

HEADER (H6): font-family: Museo Sans; font-size; 16 px; font-weight: 700: line-height: 21; color: #666665; Museo Sans 700

INTRO: font-family: Museo Sans; font-size; 28 px; font-weight: 300: line-height: ?; Museo Sans 300

BODY: font-family: Museo Sans; font-size; 16 px; font-weight: 300: line-height: ?; Museo Sans 300

NUMBERS FOR STATISTICS Frank Ruhl Libre Medium 123456

MARCH 2021 BOWIE STATE UNIVERSITY BRAND GUIDELINES TYPOGRAPHY / WAYFINDING

Typefaces for Wayfinding

INTERIOR WAYFINDING SIGNS

For details and specifications for the university’s Interior wayfinding Pro Regular signage,see BSU Interior Signage Location Plan-11-26-2019.

INTERIOR FAMILY—SIGN TYPE KEY NOTES

These drawings are intended to illustrate design intent only, and should only be used as a general reference guideline. The Contractor bears sole responsibility for A1 A2 A3 A4 B C the performance and quality of the sign products.

SUITE 200 SUITE 200 220B 220B 100A 100B 201 suite 200 suite 200 200b 200b 201 200b 200b The quality of fit and finish on the final product must

Classroom Classroom BSU Radio BSU Radio meet or exceed the requirements of the design intent Station & Lab Station & Lab documents, subsequently approved shop drawings, and other changes expressly authorized by Designer. Dr. Aminta H. Breaux President IN CASE OF FIRE WOMEN RESTROOM STAIR 3 USE STAIRS Dr. Aminta H. Breaux in case of fire All materials used are to be as specified and/or meet President women women stair3 use stairs or exceed all required local and national codes.

All locations shown are approximate. Final sign locations shall be determined during pre-installation walk-through with Owner. DR DS BL1 BL2 Messages and Locations shown in this document are for general reference only. Refer to message schedules 201–222 Records & Registration and sign location plans for actual messages. Student Services Division of Contractor to verify wall surfaces and ceiling 223–255 2 Counseling Center conditions to receive signage installation and To Foundry provide recommended mounting attachment per wall Financial Aid Center and Telecommunications Additional Text surface and ceiling condition. Suspended signs shall Student Services Building be mounted in such a way as to not have excessive Floor 2 movement due to wind or HVAC equipment.

201 Academic Advising Center 203 Admissions O ce Contractor is responsible for any and all existing 204 Student Government O ce signage removal and wall surface restoration 230 Career Development Services 232 Counseling Services coordination as described within the Technical 240 Disability Support Services Specifications. 243 Financial Aid O ce E BL3 CM 260 Records and Registration O ce 262 Testing Center Contractor shall obtain final electronic list of 263 Veterans Services STAIR 1 occupants for Name Panels from Owner. Contractor restroom shall coordinate required information fields, file type, Floor 1 FLOOR information style, and format directly with Owner. 101 Bookstore University Relations 106 Cafeteria 108 International Student Services 130 Multipurpose Meeting Room 2 & Marketing FLOORS 1–4 Women NO ROOF ACCESS EXIT ON FLOOR 1 restroom SIGN TYPES

ROOM ID (A1, A2, A3, A4, B, C)

BLADE-MOUNTED (BL1, BL2, BL3)

CEILING-MOUNTED (CM)

DIRECTORY / DIRECTIONAL (DR / DS)

EGRESS (E)

PROJECT NAME SECTION SHEET TITLE SHEET NO. BOWIE STATE UNIVERSITY S2.0—SIGN TYPE KEY SIGN TYPE KEY 2.01 Interior Signage and Wayfinding Program

SUBMISSION - NOVEMBER 26, 2019

MARCH 2021 BOWIE STATE UNIVERSITY BRAND GUIDELINES TYPOGRAPHY / WAYFINDING

Typefaces for Wayfinding

EXTERIOR WAYFINDING SIGNS 3.02 For details and specifications for the SECTION NAME Replica Pro Regular P1 Exterior Wayfinding standards, see SECTION 3 - Sign Families Bowie State Exterior Design Intent SHEET NAME Package 10-27-2017. Vehicular Signs

GENERAL SPECIFICATIONS AND NOTES

These drawings are intended to illustrate design intent only, and should only be used as a general reference guideline. The Contractor bears sole responsibility for the performance and quality of the sign products.

All aluminum plate to conform to ASTM B209, see specifi- cations for more information.

All aluminum extrusion to conform to ASTM B221, see specifications for more information.

All fasteners to be Grade 304 stainless steel, conforming to ASTM A167. Contractor to verify no galvanic corrosion between dissimilar metals.

All construction fastening or welding will not be visible on the finish surface of the signs.

Internal and/or external illumination, when used, will always be evenly distributed across the surface intended RESERVED Jericho Park Rd Director to receive illumination. Design and fabrication of signs Visitor Parking Maryland Center to prevent light leaks, hot and dark spots, and other Robinson Hall conditions excluded in the specifications. Refer to specifi- VISITOR PARKING PERMITS LOT A cations for design and performance requirements. PUBLIC SAFETY Center Student Center for Business All illumination techniques used must comply with Administration Bldg and Grad Studies applicable local illumination-electrical codes and Fine & Performing Arts BOWIE BIC Library requirements. The Contractor is solely responsible for Science Center the compliance with and performance to all codes and

COMMUTERS requirements. Computer Science Bldg Exit to FACULTY / STAFF Deliveries Laurel Bowie Rd Visitor Illuminated signs to be approved and certified as UL-list- Parking ed, by the Underwriters Label. 3.03 All work utilizing electrical current and/or charge to be SECTIONgrounded, NAME in accordance with State and Local codes. See specifications for more information. P1 SECTION 3 - Sign Families SHEET NAME Pedestrian Signs PROJECT NAME GENERALBowie State SPECIFICATIONS University AND NOTES VEHICULAR DIRECTIONAL VEHICULAR DIRECTIONAL VEHICULAR DIRECTIONAL PARKING LOT ID PARKING SPOT ID Exterior Signage & Wayfinding Program (LARGE)VDR.1 (MEDIUM)VDR.2 (SMALL)VDR.3 PRK.1 PRK.2 STR.1 These drawings are intended to illustrate design intent only, and should only be used as a general reference VEHICULAR DIRECTIONAL VEHICULAR DIRECTIONAL VEHICULAR DIRECTIONAL PARKING LOT ID PARKING SPACE ID STREET ID SIGN PROJECT NO.: (LARGE) (MEDIUM) (SMALL) guideline. The Contractor bears sole responsibility for the performance21486.00 and quality of the sign products.

AllDOCUMENT aluminum NAME plate to conform to ASTM B209, see specifi- cations for more information. Bidding Document - FINAL SUBMITTAL AYERS SAINT GROSS 1040 HULL STREET BALTIMORE, MD 21230 T: 410.347.8500 F: 410.347.8619 MD 21230 T: SAINT GROSS 1040 HULL STREET BALTIMORE, AYERS AllSUBMITTAL aluminum DATE extrusion to conform to ASTM B221, see specifications for more information.

© 2017 10.26.2017 All fasteners to be Grade 304 stainless steel, conforming Proctor Building Admin Bldg to ASTM A167. Contractor to verify no galvanic corrosion Library between dissimilar metals. Science Center Student Center Phys Ed Complex All construction fastening or welding will not be visible on Athletic Fields Public Safety the finish surface of the signs.

Internal and/or external illumination, when used, will always be evenly distributed across the surface intended to receive illumination. Design and fabrication of signs to prevent light leaks, hot and dark spots, and other conditions excluded in the specifications. Refer to specifi- cations for design and performance requirements. MAP Theodore McKeldin Gymnasium All illumination techniques used must comply with PUBLIC SAFETY PARKING PERMITS applicable local illumination-electrical codes and Center for 19 requirements. The Contractor is solely responsible for Business and Graduate Studies the compliance with and performance to all codes and requirements.

Accessible Route Christa BOWIE BIC McAuli e Illuminated signs to be approved and certified as UL-list- Administration Bldg 24 Residential Community ed, by the Underwriters Label.

WELLNESS CENTER All work utilizing electrical current and/or charge to be 17 grounded, in accordance with State and Local codes. See specifications for more information.

PROJECT NAME Bowie State University MARCH 2021 MAP KIOSK PED. DIRECTIONAL ADA TRAILBLAZER BUILDING ID BUILDING ID Exterior Signage & Wayfinding Program MAP.1 AND MAP.2 PDR.1 ADA.1 (PRIMARY)BLD.1 (SECONDARY)BLD.2 BLD.3 PEDESTRIAN MAP KIOSK PEDESTRIAN DIRECTIONAL ADA TRAILBLAZER BUILDING ID BUILDING ID BUILDING ID PROJECT NO.: (SINGLE / DOUBLE SIDED) (PRIMARY) (SECONDARY) (WALL-MOUNTED) 21486.00

DOCUMENT NAME

Bidding Document - FINAL SUBMITTAL AYERS SAINT GROSS 1040 HULL STREET BALTIMORE, MD 21230 T: 410.347.8500 F: 410.347.8619 MD 21230 T: SAINT GROSS 1040 HULL STREET BALTIMORE, AYERS SUBMITTAL DATE

© 2017 10.26.2017 BOWIE STATE UNIVERSITY BRAND GUIDELINES TYPOGRAPHY / WAYFINDING

Typefaces for Wayfinding

EXTERIOR FACADE LETTERING

The facade lettering has modified corners to facilitate fabrication in metals and plastic. For details and specifications for the Exterior Wayfinding standards, see Bowie State Exterior Design Intent Package 10-27-2017.

MARCH 2021