Seedlings' 2020 Annual Report
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2020 Annual Report Highlights & Financial Statement Page 3 Seedlings’ Free Programs Page 4 Donor Listing Page 6 Memorial Donations Page 14 Group & Special Donations Page 17 Special Events Page 20 Celebrating 36 Years of Bringing Braille Books to Children Around the World! From Our Director Like so many others, we at Seedlings found 2020 very challenging. The global pandemic drastically changed how we FOUNDED IN 1984 live and work, and many were faced with health concerns and the illness or loss of loved ones. Seedlings’ office was closed for almost two 2020 Board of months until our Shelter in Place order was lifted and we were allowed to slowly start Directors bringing back staff. That caused an 11 percent reduction in our book production in 2020. (Board Members serve 3-year terms as unpaid volunteers.) On the plus side, the experience taught or reminded us of three important things: Arthur Cole, CPA Terry Crouson, Consultant Children with vision loss need more books. When schools and libraries closed, we felt a tremendous responsibility to get more books into our Ann Devereux, President, kids' hands and homes. Parent of a Blind Child Our donors are amazing. They clearly value braille literacy and support Ben Gehle, Treasurer, Banker it even during tough economic times. Despite the pandemic, donations Patty Graff, Secretary, HR remained strong in 2020, for which we are tremendously grateful. Administrator Our volunteers are so valuable. We did Jim Jolly, Attorney, City not want to risk their health by asking Our Mission Council Member them to come in, and we truly missed Seedlings is a nonprofit, Katelyn Kelel, Consultant, them. Thankfully, our dedicated staff 501(c)3 tax-exempt Braille Reader stepped up and worked hard to get as organization dedicated to many books out the door as possible. increasing the opportunity Jessica Kusku, Vice for literacy by providing President, Teacher of So, Seedlings still managed to high-quality, free and low- Students with Visual achieve some exciting milestones in cost children’s literature Impairments 2020: in braille. Eric Ladwig, UPS Store, Livonia Lion For the first time ever, 60 percent of the books we distributed were given away for free! Sharon Marsh, Parent of a Blind Child We have now produced and distributed over 600,000 braille books since we started in 1984. Sarah Saltzman, Event Planning, Marketing And we now offer more than 600 titles in the new code, Unified Jared Stofflett, Software English Braille. That makes Seedlings a leader in UEB among braille Developer, Braille Reader publishers. Richard Swaine, CPA We look forward to a better year in 2021. We thank you, our supporters. Your loyalty and generosity over the past 36 years have helped us reach Joel Zatell, Teacher of Students with Visual goals we never would have thought possible, especially during a global Impairments pandemic. Along with our many young Seedlings readers, you are our inspiration to do great things going forward. Debra Bonde Our Volunteers Seedlings' Founder & Director Mike Antic Kathy Donagrandi Bill Joyner Marilyn Niemczak Janet Stechholz Linda & Jerry Bricker Cindy & Todd Katie Kelel Penny Norton Jared Stofflett Shirley Brown Fleming Jessica Kusku Dan Putman Lori Stofflett Janice Cherkasky Chris Garack Eric Ladwig Mark Ranta Erin & Rick Swaine Cathie Cheslak Ben Gehle Linda Lupescu Sandy Rogala Kathy Ventittelli Art Cole Patty Graff Bob Madley Ruth Rogowicz Sue Ward Sharon Coll Ken Heim Sharon Marsh Sarah Saltzman Joel Zatell Barb Collins Rita Howell Chris McCaffrey Patricia Sersen Thank you, Terry Crouson Carol & Bill Irvine Mary McCumber Pat Sheplow Volunteers! Ann Devereux Jim Jolly Joanne Mikosz Cheryl Shewach 3 Seedlings’ 2020 Highlights A 2020 milestone: Seedlings has now placed over 600,000 braille books into the hands of children with vision loss! These books are a blessing to children across the United States and around the world! 2020 Book Production In September, Seedlings founder 29,759 and director, The number of books Seedlings Debra Bonde, was distributed in 2020! inducted into the Esteemed Women of Michigan, 17,836: Class of 2020 The number of FREE books Seedlings along with other distributed in 2020—which was a record 60% of “inspiring women who the total! (See pages 4 & 5 for more information excel in the work they on our special book giveaway programs.) do professionally and personally.” 67/600: This special honor recognizes women of During 2020, 67 titles were converted to the new Braille Code (UEB), bringing our total to diverse backgrounds and professions that inspire a record 600 titles in UEB. Seedlings is a leader other women to tackle challenges and make a among U.S. braille publishers in the number of positive difference. braille books in UEB it offers for children. 2020 Expenses In October, Seedlings' Braille Book Production: Open House $654,301 = 90% became a virtual one General & Administration: due to the pandemic. $24,900 = 3% In lieu of in-person Fundraising: tours of our operation, we sent out the link to $46,629 = 7% the "Under the Radar Michigan" episode about Seedlings that had been previously taped at our Total: $725,830 facility, and it was viewed by supporters all across the country. 2020 Charitable Donations To view the Under the Radar Michigan video, go to www.seedlings.org. From Individuals, Groups & Corporations: Goals for 2021 $260,389 Produce and distribute over 30,000 Grants & Bequests: braille books. $155,695 Give away at least half of these books and keep the price of the rest to an Events: average of only $10 or less. $56,381 Increase the titles in the new braille code (UEB) to at least 650. Total: $472,465 4 Seedlings’ Free Book Programs Thanks to our generous donors and supporters, a record 60% of our braille materials (17,836 items) were provided at no cost to children with vision loss, their families and teachers in 2020! THE BOOK ANGEL PROJECT (BAP) THE ROSE PROJECT BAP enables every child with vision loss The Rose Project allows children access in the U.S. to pick out 3 free books per to World Book Encyclopedia articles in year from Seedlings. braille to help them with schoolwork and In 2020, a record 7,480 BAP books were to learn about topics of interest. sent out. In 2020, we transcribed into braille, Since BAP began in 2002, over 66,000 printed, and sent approximately 100 BAP books have been placed in articles. children's hands. Since 1994, nearly 11,000 braille encyclopedia articles have been sent "I just wanted to for free. take a moment and thank Seedlings for "Seedlings was the wonderful books the garden through sent to my grandson which I read my Adam through the first braille book. Book Angel program. It helped germinate He is enjoying my reading, exploring his new particularly through braille books. His its encyclopedia parents were so article service. happy and excited to Thank you for receive such a continuing to generous gift. He just cultivate young Longtime Seedlings’ turned one year old. readers." reader, Seif, is currently Thank you!" studying law. TEACHERS OF THE VISUALLY IMPAIRED PROGRAM (TVIP) This program is our gift to Teachers of the Visually Impaired who often have few braille books available to help their students learn to read. Through TVIP, each teacher can select 4 free braille books per year. In 2020, more than 3,500 free braille books were sent to teachers all across the U.S. Since 2019, over 9,000 free braille books have helped TVIs open the world of literacy for their students. "This program has been so helpful in introducing the families I serve to braille in a comfortable manner. I serve babies under age 3 and am the first person to work with families after their child's diagnosis. Having the braille labels on regular baby books is wonderful and family-friendly. Thank you!!!" Seedlings’ Free Book Programs 5 THE ADOPT-A-READER BRAILLE FOR BEGINNERS PROGRAM (AAR) PROGRAM (B4B) The AAR Program is now available in 4 The B4B Program was born out of our states: MI, OH, IL, and IN and gives donors concern that preschoolers with vision a chance to make an even bigger impact loss are not able to experience all of the on a child's life. For a $100 donation, a words and letters that sighted child receives a gift certificate for $100 to preschoolers see before they enter use for free books. school. Through the B4B Program, boxes In 2020, 401 free full of our Print-Braille-&-Picture Books books were sent for toddlers and preschoolers are mailed to the children to Early Intervention Programs across the who were U.S. so their specialists can give them to "adopted". the families they serve. Since 2011, over In 2020, over 600 free books were 4,000 free AAR delivered to families in 9 states. books have Unfortunately, COVID-19 curtailed this helped scores of program in 2020, but we hope to expand children to it in 2021! develop their "Thank you so much literacy skills and for inviting us to their love of participate in Seedlings’ reading. B4B early literacy initiative. We look forward to leaving these "This is an amazing books with our families gift!! Thank you so that need them the most. much for instilling Thank you!!! We love the love of books and Seedlings and Sofia reading for all appreciate all you do for kiddos." our young braille readers and their families." Shawn OTHER SPECIAL PROGRAMS Made Possible By Generous Grants & Donations We do as many give-away programs "I wanted to thank as we can each year, depending on everyone at Seedlings for available funding and possible the countless books you have production levels (which can be provided to our BELL impacted by staffing, equipment, and Academies over the years.