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20140827095550RBEUR V16 N1.Pdf ISSN 1517-4115 ISSN eletrônico 2317-1529 Disponível Online em: http://www.anpur.org.br/revista/rbeur/index.php/rbeur REVISTA BRASILEIRA DE ESTUDOS Cristina Nacif (UFF), Cristovão Duarte (UFRJ), URBANOS E REGIONAIS Daniel Kozak (CONICET, Argentina), Daniela Cota (UFSJ), Publicação semestral da Anpur Edna Furtado (UFRN), Eduardo Brito-Henriques (Universidade Volume 16, número 1, maio de 2014 de Lisboa, Portugal), Eduardo Marandola Jr. (UNICAMP), Eduardo Marques (USP), Eduardo Nobre (USP), Eliseu Sposito (UNESP), EDITOR RESPONSÁVEL Ester Limonad (UFF), Eustógio Dantas (UFC), Everaldo Melazzo Carlos Antônio Brandão (IPPUR-UFRJ) (UNESP), Fábio Duarte (PUC-PR), Fabio Molina (USP), Fabrício EDITORA ASSISTENTE Oliveira (UFRJ), Fernanda Cravidão (Universidade de Coimbra, Fernanda Sánchez (PPGAU-UFF) Portugal), Fernanda Furtado (UFF), Fernando Moreira (UFPE), EDITORES CONVIDADOS DESTE NÚMERO Flávio Carsalade (UFMG), Flávio Villaça (USP), Francisco dos Anjos (UNIVALI), Frederico Araújo (UFRJ), Frederico Burnett Fernanda Sánchez (PPGAU-UFF) (UEMA), George Dantas (UFRN), Gilene Cavalcante (IFRN), Gilmar e Márcio Moraes Valença (PPEUR-UFRN) Mascarenhas (UERJ), Gislene Pereira (UFPR), Giuseppe Cocco COMISSÃO EDITORIAL (UFRJ), Glauco Bienenstein (UFF), Heloisa Costa (UFMG), Jorge Ramón Montenegro Gómez (PPGeografia-UFPR), Hipólita Siqueira (UFRJ), James Freeman (Concordia University, Juliano Pamplona Ximenes Ponte (FAU-UFPA), Canadá), Jan Bitoun (UFPE), Javier Ghibaudi (UFF), Márcio Moraes Valença (PPEUR-UFRN), Maria Lucia Refinetti João Lima (UFPE), João Rio Fernandes (Universidade do Porto, Martins (FAU-USP), Saint-Clair Cordeiro da Trindade Júnior Portugal), João Sette Whitaker (USP), José Borzacchiello (UFC), (NAEA-UFPA) José Júlio Lima (UFPA), José Ricardo de Faria (UFPR), Juarez Duayer CONSELHO EDITORIAL (UFF), Jupira Mendonça (UFMG), Klaus Frey (UFABC), Ana Cristina Fernandes (PPGEO-UFPE), Ana Fani Alessandri Carlos Leonardo de Mesentier (UFF), Luiz Antonio Machado (UERJ), (PPGH-USP), Ananya Roy (University of California, Berkeley, EUA), Marcus Cruz (SMH), Margareth da Silva Pereira (UFRJ), Benny Schvarsberg (PPG-FAU-UnB), Bernardo Campolina Diniz Mariana Fix (UNICAMP), Nadia Somekh (UPM), (CEDEPLAR-UFMG), Bernardo Mançano Fernandes Nelma Gusmão de Oliveira (UESB), Nelson da Nobrega Fernandes (Geografia-UNESP/PP), Carlos de Mattos (IEUT-Pontificia Universidad (UFF), Norma Lacerda (UFPE), Olga Firkowski (UFPR), Orlando Católica de Chile), Clara Irazábal (GSAPP-Columbia University, EUA), Santos Junior (UFRJ), Paulo Cesar da Costa Gomes (UFRJ), Pedro Denise Elias (ProPGeo-UECE), Edna Castro (NAEA-UFPA), Emilio Jacobi (USP), Pedro Novais (UFRJ), Raquel Rolnik (USP), Regina Pradilla Cobos (Universidad Autónoma Metropolitana, Xochimilco, Lins (UFAL), Renato Cymbalista (USP), Renato Emerson dos Santos México), Geraldo Magela Costa (Geografia-UFMG), Henri Acselrad (UERJ), Ricardo Ojima (UFRN), Rita de Cássia Cruz (USP), Rita (IPPUR-UFRJ), Ivo Marcos Theis (PPGDR-FURB), José Aldemir de Cássia Gomes (UFRN), Roberto Monte-Mór (UFMG), Rodrigo de Oliveira (PPGSCA-UFAM), Marco Aurélio A. de F. Gomes Simões (UFMG), Rosa Moura (IPARDES), Sandra Lencioni (USP), (PPG-AU-UFBA), Mariana Fix (IE-UNICAMP), Martim Smolka Sarah Feldman (USP), Sérgio Martins (UFMG), Sônia Ferraz (UFF), (Lincoln Institute of Land Policy, Inglaterra), Norma Lacerda Suely Leal (UFPE), Vera Rezende (UFF), Zeca Brandão (UFPE) (MDU-UFPE), Paul Claval (Université Paris IV-Sorbonne, França), SECRETARIA EXECUTIVA Roberto Luiz do Carmo (NEPO-UNICAMP), Sarah Feldman Tiago Cargnin Gonçalves (IAU-USP), Tamara Benakouche (PPGSP-UFSC), Víctor Ramiro PROJETO GRÁFICO Fernández (IIETE, Universidad Nacional del Litoral, Argentina) João Baptista da Costa Aguiar COLABORADORES LAYOUT DA CAPA Adauto Cardoso (UFRJ), Adriana Bernardes (UNICAMP), Paula Laiber (UFF) Águeda Muniz (Faculdade 7 de Setembro), Aldomar Rückert (UFRGS), Alexandre Pereira (UFC), Alfredo Saad Filho (University COORDENAÇÃO E EDITORAÇÃO of London, Inglaterra), Ana Fani Carlos (USP), Ana Lucia Britto Rian Narcizo Mariano (UFRJ), Angela Lúcia Ferreira (UFRN), Angelo Serpa (UFBA), IMPRESSÃO E DISTRIBUIÇÃO Barbara Szaniecki (UERJ), Camila D’Ottaviano (USP), Carmen Letra Capital Editora (www.letracapital.com.br) Silveira (FIOCRUZ), Celia Ferraz (UFRGS), Christopher Gaffney (UFF), Cibele Rizek (USP), Clara Irazábal (Columbia University, Indexada na Library of Congress (EUA), EUA), Claudio Szlafsztein (UFPA), Clóvis Ultramari (PUC-PR), Latindex e Portal de Periódicos da CAPES Dados Internacionais de Catalogação na Publicação (CIP) (Câmara Brasileira do Livro, SP, Brasil) Revista Brasileira de Estudos Urbanos e Regionais – v.16, n.1, 2014. – Associação Nacional de Pós-Graduação e Pesquisa em Planejamento Urbano e Regional; editor responsável Carlos Antônio Brandão: A Associação, 2014. v. Semestral. ISSN 1517-4115 O nº 1 foi publicado em maio de 1999. 1. Estudos Urbanos e Regionais. I. ANPUR (Associação Nacional de Pós-Graduação e Pesquisa em Planejamento Urbano e Regional). II. Brandão, Carlos Antônio. 711.4(05) CDU (2.Ed.) UFRJ 711.405 CDD (21.Ed.) BC-2001-098 CIDADE, ESPETACULARIZAÇÃO ARTIGOS E OS GRANDES PROJETOS 141 Tipologia urbana: sobre a derivação de 11 Urbanismo na cidade desigual: o Rio de um conceito da arquitetura do edifício para o Janeiro e os megaeventos – Pedro Novais urbanismo – Helena Lucia Zagury Tourinho 35 Produção da paisagem e grandes projetos de 153 Uma nova pobreza urbana? A intervenção urbana: o caso do Porto Maravi- financeirização do consumo na periferia de lha no Rio de Janeiro Olímpico – Leonardo São Paulo – Kauê Lopes dos Santos Marques de Mesentier e Clarissa da Costa Moreira 169 Perímetro urbano flexível, urbanização 51 Da Providência à Cidade do Espelho: a sob demanda e incompleta: o papel do Estado arquitetura e urbanismo como máquina de frente ao desafio do planejamento da expansão desejo da cidade – Lutero Pröscholdt Almeida urbana – Paula Freire Santoro 67 Políticas de renovação e regeneração 189 Produção social da moradia: um olhar urbana em Liverpool, Inglaterra: a construção sobre o planejamento da Habitação de de uma distopia urbana através de parcerias Interesse Social no Brasil – Renato Balbim e público-privadas – André Fontan Köhler Cleandro Krause 85 O marketing urbano e a questão racial na 203 Direito alternativo: a juridicidade nas era dos megaempreendimentos e eventos no favelas – Tales Lobosco Rio de Janeiro – Denilson Araujo de Oliveira 107 O turismo e os ícones urbanos e RESENHAS arquitetônicos – Ricardo Alexandre Paiva 223 Cartografia social, terra e território– por 125 Grandes projetos, grandes eventos, tu- Carolina Ferreira da Fonseca ristificação do território: da produção cul- 227 Rebel Cities: from the Right to the City to the tural à mercantilização e espetacularização Urban Revolution – por Raul da Silva Ventura Neto da cidade e da cultura urbana – Milton Esteves Junior, Orlando Vinicius Rangel Nunes e Rafael de Melo Passos ASSOCIAÇÃO NACIONAL DE PÓS-GRADUAÇÃO E PESQUISA EM PLANEJAMENTO URBANO E REGIONAL – ANPUR Gestão 2013-2015 PRESIDENTE Virginia Pitta Pontual (MDU-UFPE) SECRETÁRIA EXECUTIVA Lúcia Leitão (MDU-UFPE) SECRETÁRIO ADJUNTO Fabiano Rocha Diniz (MDU-UFPE) DIRETORES Eduardo Alberto Cusce Nobre (FAU-USP) Ivo Marcos Theis (PPGDR-FURB) Pedro de Novais Lima Júnior (IPPUR-UFRJ) Rodrigo Ferreira Simões (CEDEPLAR-UFMG) CONSELHO FISCAL (TITULARES) Benny Schvasberg (PPG/FAU-UnB) Eneida Maria Souza Mendonça (PPGAU-UFES) Simaia do Socorro Sales das Mercês (NAEA-UFPA) CONSELHO FISCAL (SUPLENTES) Clarice Maraschin (PROPUR-UFRGS) Francisco de Assis da Costa (PPG-AU-UFBA) Geraldo Majela Gaudêncio Faria (PPGAU-UFAL) Apoio Editorial O presente número afirma o projeto editorial da RBEUR de reunir e divulgar conjuntos de artigos que sejam representativos da diversidade de abordagens e correspondam aos inte- resses de pesquisa daqueles que fazem a ANPUR. Os temas tratam de problemáticas e desafios da sociedade em seus territórios, interpretados sob múltiplas dimensões de análise e relações escalares. O sucesso da chamada temática “Cidade, Espetacularização e os Grandes Projetos” de- monstrou a atualidade e relevância desse tema em nosso campo de estudos. Os grandes projetos, com seu papel motor do desenvolvimento urbano, muitas vezes estão associados à realização de grandes eventos, como, recentemente no Brasil, a Copa do Mundo e as Olimpíadas. Estão também associados às renovações urbanas, em particular de sítios históricos, áreas portuárias e industriais degradadas, como também ao desenvolvimento de novas fronteiras imobiliárias. Nesses projetos, utilizam-se de repertórios de urbanismo e arquitetura de grife, no sentido de sua espetacularização, resultando na promoção da cidade e no desenvolvimento de novas marcas identitárias. Assim, o desenvolvimento urbano contemporâneo é marcado por símbolos associados à forma como a sociedade deve progredir. Aqui, a imagem que é produzida a partir da utilização de elementos culturais e da turistificação temática assume grande importância. Trata-se do (re)desenho de atributos urbanos por meio da realização de grandes projetos. Tal modelo tem se espalhado rapidamente e é agora amplamente adotado (e adaptado) em cidades de todo o mundo. O papel simbólico dos grandes projetos vem em suporte e em linha com princípios econômicos profundamente enraizados, relacionados à competição pela participação e acesso a investimentos globais, sejam estes no setor de produção ou de consumo de mercadorias e serviços, em particular voltados para investidores e
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