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Finland 100 years. Together. Finland 100 Centenary Celebration Report Finland 100 celebration report The Prime Minister’s Office appointed a team to oversee the Finland 100 project from 14 August 2013 until 31 January 2018. The Finland 100 Secretariat was tasked with compiling a report on the centenary celebrations. This report is a summary of the events held in honour of the 100th anniversary of Finland’s independence and the outcomes of the pro- ject. The report is designed to provide more insight into the project and the huge amount of work that Finns and friends of Finland put into the celebrations. Prime Minister’s Office Publications 11/2018 Keywords: Finland 100, anniversary, centenary celebrations, report Publisher: Prime Minister’s Office PDF version: suomi100raportti.fi Layout: Oy SEK Ab Printing: Grano, Helsinki, 2018 ISBN 978-952-287-669-0 (print) ISBN 978-952-287-668-3 (PDF) Cover photo: Juha Metso Table of contents Introduction ............................................................................................................ 4 The blue-and-white message reached people .....................................................72 We did it together .................................................................................................. 6 A blue-and-white year on all channels .................................................................... 76 A mission for 100-year-old Finland ............................................................................8 Boost in tourism in Finland during the centenary year .......................................80 The Finland 100 programme ...................................................................................... 12 The legacy of the centenary year ........................................................................ 82 Spreading the anniversary message ..........................................................................18 Finland 100 – 100 Finlands, 100 stories and 100 interpretations ................. 84 Network-based organisation ..................................................................................... 24 The centenary year was important to the Finnish people ................................. 88 Finances ........................................................................................................................... 28 An impressive experience for the organisers ........................................................ 92 Finland’s jubilee year ............................................................................................30 A moment of madness or an accelerator of a new kind of society? ............. 102 The biggest ever centenary programme ..................................................................32 The Finland 100 team’s thoughts on the project .............................................108 A centenary for everyone............................................................................................ 42 Foreword by the leaders .................................................................................... 110 Finland celebrated on six continents.......................................................................46 Youth’s new declaration of independence 2017–2117 ..................................... 111 Shared moments throughout the centenary ..........................................................52 More information about the centenary year and a list of appendices ............112 Independence Day turned into 100th birthday celebrations ........................... 56 Moments of the Finland 100 centenary year ...................................................113 A national jubilee year ................................................................................................. 62 Appendices.......................................................................................................... 130 The power of the centenary took companies by surprise..................................68 The centenary of Finland’s independence 4 Finland became independent in 1917. The country was born The centenary of Finland’s independence was also widely cel- Responsibility for planning and coordinating the celebrations from the strong will and hard work of the Finnish people. A mo- ebrated abroad. Events relating to the anniversary were held was given to the Prime Minister’s Office, which set up a Finland ment came one hundred years ago that gave Finland an oppor- on all continents and in more than 100 countries. Finland also 100 Secretariat and a Finland 100 Board and Commission, in tunity – which it took with gusto. received a record number of congratulatory visits. One of the addition to which there was a network of central, regional, and aims of the Finland 100 programme was to strengthen Finland’s local governments that coordinated events in different parts of For one hundred years now, Finns have been building an inde- international profile, and, according to the follow-up study, the country. The Ministry for Foreign Affairs’ network of Finnish pendent country and making decisions about its future together. more than nine out of 10 Finns (94%) felt that this had been missions and expatriate organisations coordinated most of the Finland’s journey is a globally unique success story. In just one achieved. events abroad. hundred years, the small and poor country evolved into one of the most progressive and advanced in the world. Alongside the programme, which was based on a public call for The Government earmarked EUR 19 million for the Finland projects, communications became the other cornerstone of 100 project, to be spent during the years 2013–2018. The total The year 2017 marked the most important national anniversary the celebrations. Communications helped to unite the people amount of money spent on the celebrations was many times in our generation’s lifetime. The anniversary was celebrated involved in implementing the programme and showcase its higher, as all key non-governmental organisations contributed throughout the year, both in Finland and around the world. The diversity. “Finland 100” was the most popular online search to the events and used their own resources. The total budget Finland 100 celebrations also became the biggest and most di- topic in Finland in 2017, and #Finland100 was one of the most therefore amounted to at least several hundred million euros. verse public event in Finland’s history. used keywords on social media. The centenary celebrations also received an unusually high level of attention from traditional Finland’s centenary celebrations grew into an exceptionally All Finns and friends of Finland were invited to contribute to media both in Finland and around the world. prominent and inclusive event. Thanks to extensive public par- the programme. The most important goal was to strengthen the ticipation, the event provided a comprehensive representation sense of togetherness in Finnish society. Based on surveys, this The programme for the centenary celebrations was launched of what Finland was in 2017. The anniversary brought up emo- was achieved. The aim of the celebrations around the world was with the Finland 100 opening ceremony on New Year’s Eve, tions, inspired people to make tangible changes, and provoked to strengthen Finland’s international profile, and this objective 31 December 2016, and reached its climax on Finland’s 100th wide debate. It created new perspectives, traditions, networks was also reached. Independence Day, 6 December 2017. There were events – and friendships. throughout the year, and the summer of 2017 was the most The theme chosen for the Finland 100 celebrations was to- eventful summer in Finland’s history. The programme covered The celebrations gave Finland an excellent springboard for the gether. This was based on a desire to make the centenary of the entire country, and its scale was unprecedented in other next 100 years. They demonstrated the power of cooperation Finland’s independence a shared, empowering experience for ways as well. and the importance of the strengths of Finnish society. The an- everyone. As the year went on, the significance of the together niversary increased trust in society, broadened cultural diversity, theme grew deeper and broader, until it defined every aspect The year culminated in a week of anniversary celebrations inspired tangible actions, and created new approaches. of the celebrations. The programme focused on celebrating at the beginning of December. The traditional timescale of Finland’s strengths, such as equality and democracy, and show- Independence Day celebrations was extended, and several new This report is a summary of Finland’s centenary celebrations and casing Finland’s successes. It provided an opportunity to learn elements were added. The eve of the big day, 5 December, their legacy. Its aim is to explain to people the significance of about the past, take stock of the present, and set the course for turned into a national holiday in its own right. A large percentage the event and the huge amount of work that Finns and friends of Finland’s future. of Finns felt that the Independence Day celebrations of 2017 Finland put into the celebrations. were more cheerful than during other years and also that the The centenary celebrations exceeded all expectations. A total of event touched them more personally. 5,000 projects were incorporated into the programme in Finland and abroad. Approximately 800,000 people contribut- The Finland 100 project introduced new tones and approaches

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