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Anuario ACE De Cultura Digital 2017

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Anuario ACE De Cultura Digital 2017 Acción Cultural Española www.accioncultural.es Acción Cultural Española publica su cuarta participado en una experiencia de realidad virtual edición del Anuario AC/E de Cultura Digital para la exposición Carlos III y la difusión de la siguiendo una línea editorial que se propone Antigüedad. Una inmersión de seis minutos de difundir, entre los profesionales del sector duración en las excavaciones arqueológicas en cultural, las principales tendencias digitales a las antiguas ciudades de Herculano y Pompeya tener en cuenta en los próximos años. Desde producida por la empresa española Future Ligh- 2015, un comité nos asesora en la selección de thouse que estuvo expuesta en Madrid, Nápoles temas y autores para la primera parte del Anua- y México con gran éxito de público durante tres rio. En esta edición, este grupo de expertos ha meses y ahora está disponible, de forma gratuita, analizado temas como la curación de contenidos en la plataforma de juegos virtuales Steam. para hacer frente a la sobreinformación digital; la neurociencia aplicada a la tecnología; los últimos Para la presentación de los resultados del Anua- avances en inteligencia artificial, el Internet de rio contamos con la complicidad y el apoyo del las cosas y el Big Data aplicados a la cultura; o el Espacio Fundación Telefonica, que nos ayuda uso de la tecnología digital en la música. enormemente en su difusión. A lo largo del año lo presentaremos en distintos centros y foros En cada edición se realiza un estudio de campo, internacionales de cultura digital. Se trata de una el Focus, que recoge, tanto a nivel nacional como importante actividad para difundir este trabajo internacional, las buenas prácticas en materia que el año pasado nos llevó al Encuentro Mun- de tecnología digital en una disciplina concreta. dial de la Federación Internacional de Consejos Nuestra primera edición centró su atención de Arte y Agencias Culturales celebrado en en el impacto de lo digital en el mundo de las Malta, al Grupo de Trabajo para la promoción artes escénicas, la segunda, en el ámbito de los del acceso a la cultura por medios digitales de la museos, mientras la tercera recogía el empleo de Comisión Europea, el Encuentro sobre Redes en recursos digitales en cincuenta festivales cultu- Museos y Centros de Arte del Musac en León y o rales nacionales e internacionales. Esta cuarta el foro Meteoriti Breaking Culture en Siena. edición profundiza en la utilización de tecnología digital para conservar, analizar y difundir nuestro Nuestro Anuario es el resultado de la reflexión patrimonio cultural. Un sector que se encuentra interna emprendida hace cuatro años sobre la en un momento de gran crecimiento, lo que está manera de incorporar la dimensión digital a los llevando a una radical transformación de me- objetivos de AC/E y a nuestra labor de apoyo al todologías y formatos que su autor, David Ruiz sector cultural. Queremos que refleje el impacto Torres, ha recogido en un exhaustivo análisis. que los avances en tecnología están teniendo en nuestra sociedad con el fin de profundizar en la Cultura inteligente: Análisis de tendencias digitales Cultura En los pocos años transcurridos desde la primera transformación del sector cultural y ayudar a sus edición del Anuario, hemos visto como los entidades y profesionales a crear experiencias avances del sector digital se han convertido en en línea con las expectativas de los usuarios del realidad cotidiana y ya están presentes en la pro- siglo xxi. pia actividad expositiva de AC/E, donde hemos apostado por la tecnología digital para elaborar Elvira Marco recursos educativos. Así, junto con la Real Aca- Directora general demia de Bellas Artes de San Fernando hemos Acción Cultural Española (AC/E) ANUARIO AC/E DE CULTURA DIGITAL 2017 3 ÍNDICE LA CURACIÓN DE CONTENIDOS EN LA ERA DIGITAL. CURACIÓN PARA EL PATRIMONIO DIGITAL Robin Good 6 EL MERCADO DE LA MÚSICA EN DIGITAL.NO SE TRATA DE TRANSFORMACIÓN DIGITAL, SINO DE TRANSFORMACIÓN CULTURAL Roberto Carreras 28 STORYTELLING Y DIFUSIÓN CULTURAL Eva Snijders 47 BIG DATA EN LAS HUMANIDADES DIGITALES. NUEVAS CONVERSACIONES EN EL CONTEXTO ACADÉMICO GLOBAL Antonio Rojas Castro 68 INTERNET OF THINGS: LA REVOLUCIÓN DEFINITIVA DEL ARTE, EL OCIO Y LA CULTURA EN EL SIGLO XXI Pedro Diezma 79 LA INTERSECCIÓN ENTRE ARTE Y NEUROCIENCIA Ximo Lizana 96 EL DISEÑO DE JUEGOS COMO DIFUSOR DE LA CULTURA Clara Fernández Vara 115 Cultura inteligente: Análisis de tendencias digitales Cultura 4 CRÉDITOS EL USO DE TECNOLOGÍAS DIGITALES EN LA CONSERVACIÓN, ANÁLISIS Y DIFUSIÓN DEL PATRIMONIO CULTURAL David Ruiz Torres 130 1. DOCUMENTACIÓN, DIAGNÓSTICO Y CONSERVACIÓN 133 1.1 REDES DE SENSORES INALÁMBRICOS (WSN) 134 1.2 BIM (BUILDING INFORMATION MODELLING) 136 1.3 SISTEMAS DE GESTIÓN DE METADATOS 138 1.4 FOTOGRAMETRÍA DIGITAL/ESCANEADO LÁSER 3D 140 1.5 RTI (REFLECTANCE TRANSFORMATION IMAGING) 144 1.6 ROBÓTICA Y DRONES/UAV 145 1.7 MODELOS DIGITALES 3D 148 1.8 APPS DE REALIDAD AUMENTADA 150 1.9 VIDEO MAPPING 151 1.10 IMPRESIÓN 3D 151 2. DIFUSIÓN, PUESTA EN VALOR Y EDUCACIÓN 154 2.1 PATRIMONIO EN EL MEDIO DIGITAL 155 2.2 EL MEDIO DIGITAL EN ENTORNOS PATRIMONIALES 168 2.3 UNIVERSO APP: PATRIMONIO MÓVIL PARA LA DIFUSIÓN Y PUESTA EN VALOR 176 2.4. WEARABLES: GAFAS INTELIGENTES DE RV Y RA 185 2.5 MATERIALIZANDO EL PATRIMONIO DIGITAL 189 3. INVESTIGACIÓN 194 3.1 ADQUISICIÓN DE DATOS Y DIGITALIZACIÓN 3D 195 3.2 ANÁLISIS E INTERPRETACIÓN 199 3.3 GRÁFICOS POR COMPUTADOR Y ENTORNOS 3D 205 3.4 CASOS DE ESTUDIOS DE PÚBLICO 208 CONCLUSIONES 212 inteligente: Análisis de tendencias digitales Cultura BIBLIOGRAFÍA 214 ANUARIO AC/E DE CULTURA DIGITAL 2017 5 LA CURACIÓN DE CONTENIDOS EN LA ERA DIGITAL. CURACIÓN PARA EL PATRIMONIO DIGITAL Robin Good @RobinGood Robin Good es un autor independiente, editor y orador centrado en las tendencias clave que conectan las tecnologías con la comunicación, el márketing, el diseño y el aprendizaje. Robin vive en la isla de Terceira, Azores (Portugal), y ha publicado desde 2001 más de tres mil artículos sobre comunicación con nuevas tecnologías e Internet. Su obra ha sido leída por más de treinta millones de personas y ha sido mencionado en más de cien libros. También ha sido el primer editor independiente con sede en la Unión Europea que facturó más de un millón de dólares a Google en 2008 en comisiones publicitarias. Sus mejores trabajos sobre la curación de contenidos se pueden encontrar aquí: http://curation.masternewmedia.org https://flipboard.com/@robingood/content-curation-world-9pgk3c6gy http://contentcuration.zeef.com/robin.good https://medium.com/content-curation-official-guide http://pinterest.com/robingood/content-curation-visualized https://it.pinterest.com/robingood/great-examples-of-content-curation/ Cultura inteligente: Análisis de tendencias digitales Cultura https://it.pinterest.com/robingood/what-is-content-curation-best-definitions/ 6 LA CURACIÓN DE CONTENIDOS EN LA ERA DIGITAL · ROBIN GOOD Introducción mapas personalizados, cronogramas, guías y noticias en profundidad. Cuando vives en una época en la que estás Desde el punto de vista cultural, estos recursos rodeado de información, puntos de vista dife- curados no son solo atajos a la «esencia» de rentes, fuentes difíciles de investigar y verificar, algo, sino que también forman y definen nuestro falsas noticias y propaganda, la curación de con- carácter, nuestro perfil, lo que nos interesa, nos tenidos1 pasa rápidamente de ser una tendencia gusta, a lo que damos valor y lo que buscamos. de moda entre los vendedores de contenido a convertirse en una demanda necesaria para Por estas razones, la curación de contenidos cualquier ser humano que esté interesado en actúa como un portal cultural para descubrir aprender activamente, en comprender y querer quiénes somos, y como un faro multifacético hacer actividades que den sentido a su realidad que apunta a lo que nuestra cultura considera actual. relevante y digno de atención y escrutinio. Los curadores de contenido actúan como «guías La curación de contenidos da forma y de confianza» expertos que nos ayudan a mane- moldea nuestra cultura al filtrar y destacar jar la abrumadora cantidad de información dispo- lo que es identificado como de mayor valor e nible, a la vez que nos facilitan su comprensión interés. Actúa como un portal cultural para y el acceso a los temas, eventos y personas que descubrir quiénes somos. más nos interesan. A su vez, la curación de contenidos da forma y Cuando curamos contenidos en línea, nos mejora- moldea nuestra propia cultura al filtrar y destacar mos a nosotros mismos [...] —aprendemos cosas y lo que es identificado como de mayor valor e nos definimos a través de nuestros intereses— y, interés por los académicos experimentados, los de cara al exterior, permitimos a otras personas investigadores y los apasionados exploradores de comprender mejor quiénes somos. información, los curadores de contenido. Se convierte en parte de nuestro ethos, parte de nuestra marca personal. (Fuente: http://sco.lt/7cPrPd) El filtrado y el curador de contenido El doctor Gideon Burton, de la Universidad Bri- gham Young, ofrece una interesante visión2 sobre Aunque uno puede no darse cuenta de ello, por qué la curación es una actividad tan valiosa la mayor parte de nuestras vidas la pasamos para la humanidad, al señalar que nuestros inteligente: Análisis de tendencias digitales Cultura filtrando señales irrelevantes, sin importancia o esfuerzos para recopilar, coleccionar y ordenar sin interés, mientras prestamos atención y nos el caos de información que nos rodea son una centramos en lo que sentimos que es importante actividad crítica para entendernos a nosotros y pertinente en cada momento. mismos, para profundizar en el aprendizaje de cualquier cosa y para dar sentido al mundo en Pasamos nuestras vidas haciendo elecciones. que vivimos. Somos el único animal que puede consciente- mente detenerse y decidir qué elegir, escuchar, Hay ejemplos reales de este tipo de curación ver, leer y responder.
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