Lift-Off: Getting Car-sharing, Bike-sharing & Ride-sharing Off the Ground in SoCal
Moderator: Timothy Papandreou, #LiveRideShare Director, Strategic Planning & Policy, @tpap_ San Francisco Municipal Transportation Agency
Government/NGOs
Mike Bonin, LA City Councilmember & LA Metro Board Member @mikebonin @metrolosangeles Diego Cardoso, EO Countywide Plng & Development, LA Metro @LADOTofficial Seleta Reynolds, GM LA Department of Transportation
Jacki Bacharach, ED South Bay Cities Council of Governments Tamika Butler, ED, LA County Bicycle Coalition @lacbc
Shared Use Businesses @emilycastor
Emily Castor, Director Community Engagement at Lyft @car2goLA
Mike Mikos, Director Strategic Development at Car2Go @zipcarLA
Justin Holmes, Director Corporate Communications, Zipcar Casey Barnes, Group Rideshare Manager, Enterprise Rideshare @carshare Timothy Papandreou @tpap_
2 Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Policy & Governance: Multiple partnerships, data sharing, performance driven policy, integrated land use/modes & streets
Customer Focused: Integrated modes, routes, insurance, booking & payment in one system for all users
Scaling Up: Market Analysis, ubiquitous dedicated spaces, new funding & transit partnerships, fleets mgmt
Opportunity: Traffic safety, access & public health, economic competitiveness, energy/mobility independence
Shared Mobility Success: 4 key focus areas to get it right Timothy Papandreou @tpap_ Policy & Governance: Multiple partnerships, data sharing, performance driven policy, integrated land use/modes & streets
Policy & Cities/Regions are in a “push and pull” on policy Governance Traditional Trending Future
I own my I own and use I access a menu my own transportation and/or access of mobility transportation options to meet shared mobility options my needs
Urban Urban Core Urban Core Suburban Suburban Rural Rural
Transportation Shifting of transportation norms 8 Policy Timothy Papandreou @tpap_ Integrated land-use transportation policy is key
Local & Walkable Highway/ Bicycle Shared Use Regional Streets & Safe Freight Network & Network Transit Intersections, Network Facilities Car/Bike/Taxi Network Public Spaces
Policy Fundamental to support economic, community 9 Integration environment outcomes Timothy Papandreou @tpap_ Policy & Cities can get into modal policy “tug of wars” Governance Timothy Papandreou @tpap_ Shared Mobility Sometimes we get into a policy conundrum Innovations Timothy Papandreou @tpap_ Safety, Reliability and Customer Choice are key Timothy Papandreou @tpap_ Customer Focused: Integrated modes, routes, insurance, booking & payment in one system for all users
Driving + Public Transit + Shared Use@NACTO Mobility #NACTO14 Choices @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Mobility Minutes for a Mobility Menu A complete customer focused experience Timothy Papandreou @tpap_ Integration Key steps towards integration are already Partners underway Timothy Papandreou @tpap_ Scaling Up: Market Analysis, ubiquitous dedicated spaces, new funding & transit partnerships, fleets mgmt
@tpap_19 Timothy Papandreou @tpap_ Estimated LA County Private Auto Fleet Market Analysis Example
Est. Annual Operating costs of private cars 7.2 million vehicles X $7,000 average = $50 Billion
Est. Annual operating costs of assets 20k street miles, signals, garage spaces etc. = $5 Billion
Annual Trips average 30 million X 365 days = 10.9 Billion
Average cost per trip = $5.00
10% Market Share for Shared Mobility is approx $5B annually
Economic Market of LA Shared Mobility is >$5 B annually Opportunity Timothy Papandreou @tpap_ Estimated CA Private Auto Fleet Market Analysis Example
Est. Annual Private Operating costs of private vehicles 28 million vehicles X $7,000 average = $195 Billion
Est. Annual public operating costs of assets street miles, signals, garage spaces etc. = $15 Billion
Est. Annual Trips average 110 million X 365 days = 40 Billion
Est. Average cost per trip = $5.00
10% Market Share for Shared Mobility is approx $20B annually
Economic Market of Shared Mobility in CA is >$20 B annually Opportunity Timothy Papandreou @tpap_ Is LA Ready for Shared Use Mobility? Compare the 50 sq. miles of SF with LA
Both more than 10% car free households Timothy Papandreou @tpap_ 50 sq. miles of SF & LA Bicycle Commute Mode Share
Source: SFMTA Bike Strategy
Bicycle Commute Mode Share from 2010 ACS Survey
Timothy Papandreou @tpap_ Shared Fleets move more people with less vehicles 2014 SFMTA Survey All Trips to, From & Within San Francisco
1,500 Vehicles 350,000 Vehicles
150,000 Vehicles
0 Vehicles 3,000 Vehicles Timothy Papandreou @tpap_ Shared Mobility is used by more people more often 2014 SFMTA Survey All Trips to, From & Within San Francisco
Scaling up and across is essential to reduce auto trips
Timothy Papandreou @tpap_ Local Network Stop
Rapid Network Stop
Rapid Network Stop
Local Network Stop
Concept: Timothy Papandreou Illustration: Kathleen Phu Monica Munowitch, Leslie Bienenfeld, Audrey Koh
@tpap_ Timothy Papandreou @tpap_ Compact Local Bus & Shuttle Mixed Use Boarding Compact Mixed Use
Shared Use Shared Use Pods Pods
Rapid & Shuttle Boarding
Rapid Network & Shuttle Boarding
Compact Compact Mixed Use Mixed Use @tpap_
Concept: Timothy Papandreou Illustration: Kathleen Phu and Audrey Koh
@tpap_28 LA Integrated Transportation Network Vision
Express Lanes/Truck Toll Lanes Transit Fixed Guideway/ Streetcar/ Automated People Mover Transit Station Shared mobility (car share, bike share, taxi/TNC, parking) hub
Produced by Timothy Papandreou 1/7/15 using Metro base map 2011 Potential Car Sharing Markets
Car Sharing Demographic
Transit Hub Transit Oriented = Cascading Communities + Mode Shift Effect Demand management and vehicle sharing Car/bike/scooter programs sharing, taxi demand grows Transit reliability and frequency programs More comfortable bicycle facilities = more transit Bicycling capacity infrastructure, facilities & programs More transit and bicycle trips = more walking and Walking more economic infrastructure, development facilities & programs
Policy Virtuous Cycle of Integrated Investments Integration creates balanced mode share Timothy Papandreou @tpap_ Opportunity: Traffic safety, access & public health, economic competitiveness, energy/mobility independence
65 55
21 1 1 1 1
265
2004: Market Street 3 Cars for every 1 Bicycle
2014: Market Street 1 Car for every 3 BicyclesTimothy Papandreou @tpap_ Timothy Papandreou @tpap_ Future Vision?
Timothy Papandreou @tpap_ 1.0 1.2 Diversification 2.0 Consolidation of Public Private Operators & Providers, Operators & Operators & Info providers Data Aggregators Information
$500 My Travel Plan 3.0 Mobility $150 My City Plan 1000 city minutes 300 Flying minutes Minutes for 700 City minutes local, regional, 100 Rideshare min international 100 Carshare min Concept: Timothy Papandreou travel 400 Transit min 400 Bikeshare min Walking Credits Share Minutes
Are Mobility Anytime Minutes the next big trend…. Rapid Network Boarding Island
Concept: Timothy Papandreou Illustration: Kathleen Phu and Audrey Koh
Mobility 36 Integrated for the customer experience On-Demand Timothy Papandreou @tpap_