Lift-Off: Getting Car-sharing, Bike-sharing & Ride-sharing Off the Ground in SoCal Moderator: Timothy Papandreou, #LiveRideShare Director, Strategic Planning & Policy, @tpap_ San Francisco Municipal Transportation Agency Government/NGOs Mike Bonin, LA City Councilmember & LA Metro Board Member @mikebonin @metrolosangeles Diego Cardoso, EO Countywide Plng & Development, LA Metro @LADOTofficial Seleta Reynolds, GM LA Department of Transportation Jacki Bacharach, ED South Bay Cities Council of Governments Tamika Butler, ED, LA County Bicycle Coalition @lacbc Shared Use Businesses @emilycastor Emily Castor, Director Community Engagement at Lyft @car2goLA Mike Mikos, Director Strategic Development at Car2Go @zipcarLA Justin Holmes, Director Corporate Communications, Zipcar Casey Barnes, Group Rideshare Manager, Enterprise Rideshare @carshare Timothy Papandreou @tpap_ 2 Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Policy & Governance: Multiple partnerships, data sharing, performance driven policy, integrated land use/modes & streets Customer Focused: Integrated modes, routes, insurance, booking & payment in one system for all users Scaling Up: Market Analysis, ubiquitous dedicated spaces, new funding & transit partnerships, fleets mgmt Opportunity: Traffic safety, access & public health, economic competitiveness, energy/mobility independence Shared Mobility Success: 4 key focus areas to get it right Timothy Papandreou @tpap_ Policy & Governance: Multiple partnerships, data sharing, performance driven policy, integrated land use/modes & streets Policy & Cities/Regions are in a “push and pull” on policy Governance Traditional Trending Future I own my I own and use I access a menu my own transportation and/or access of mobility transportation options to meet shared mobility options my needs Urban Urban Core Urban Core Suburban Suburban Rural Rural Transportation Shifting of transportation norms 8 Policy Timothy Papandreou @tpap_ Integrated land-use transportation policy is key Local & Walkable Highway/ Bicycle Shared Use Regional Streets & Safe Freight Network & Network Transit Intersections, Network Facilities Car/Bike/Taxi Network Public Spaces Policy Fundamental to support economic, community 9 Integration environment outcomes Timothy Papandreou @tpap_ Policy & Cities can get into modal policy “tug of wars” Governance Timothy Papandreou @tpap_ Shared Mobility Sometimes we get into a policy conundrum Innovations Timothy Papandreou @tpap_ Safety, Reliability and Customer Choice are key Timothy Papandreou @tpap_ Customer Focused: Integrated modes, routes, insurance, booking & payment in one system for all users Driving + Public Transit + Shared Use@NACTO Mobility #NACTO14 Choices @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Timothy Papandreou @tpap_ Mobility Minutes for a Mobility Menu A complete customer focused experience Timothy Papandreou @tpap_ Integration Key steps towards integration are already Partners underway Timothy Papandreou @tpap_ Scaling Up: Market Analysis, ubiquitous dedicated spaces, new funding & transit partnerships, fleets mgmt @tpap_19 Timothy Papandreou @tpap_ Estimated LA County Private Auto Fleet Market Analysis Example Est. Annual Operating costs of private cars 7.2 million vehicles X $7,000 average = $50 Billion Est. Annual operating costs of assets 20k street miles, signals, garage spaces etc. = $5 Billion Annual Trips average 30 million X 365 days = 10.9 Billion Average cost per trip = $5.00 10% Market Share for Shared Mobility is approx $5B annually Economic Market of LA Shared Mobility is >$5 B annually Opportunity Timothy Papandreou @tpap_ Estimated CA Private Auto Fleet Market Analysis Example Est. Annual Private Operating costs of private vehicles 28 million vehicles X $7,000 average = $195 Billion Est. Annual public operating costs of assets street miles, signals, garage spaces etc. = $15 Billion Est. Annual Trips average 110 million X 365 days = 40 Billion Est. Average cost per trip = $5.00 10% Market Share for Shared Mobility is approx $20B annually Economic Market of Shared Mobility in CA is >$20 B annually Opportunity Timothy Papandreou @tpap_ Is LA Ready for Shared Use Mobility? Compare the 50 sq. miles of SF with LA Both more than 10% car free households Timothy Papandreou @tpap_ 50 sq. miles of SF & LA Bicycle Commute Mode Share Source: SFMTA Bike Strategy Bicycle Commute Mode Share from 2010 ACS Survey Timothy Papandreou @tpap_ Shared Fleets move more people with less vehicles 2014 SFMTA Survey All Trips to, From & Within San Francisco 1,500 Vehicles 350,000 Vehicles 150,000 Vehicles 0 Vehicles 3,000 Vehicles Timothy Papandreou @tpap_ Shared Mobility is used by more people more often 2014 SFMTA Survey All Trips to, From & Within San Francisco Scaling up and across is essential to reduce auto trips Timothy Papandreou @tpap_ Local Network Stop Rapid Network Stop Rapid Network Stop Local Network Stop Concept: Timothy Papandreou Illustration: Kathleen Phu Monica Munowitch, Leslie Bienenfeld, Audrey Koh @tpap_ Timothy Papandreou @tpap_ Compact Local Bus & Shuttle Mixed Use Boarding Compact Mixed Use Shared Use Shared Use Pods Pods Rapid & Shuttle Boarding Rapid Network & Shuttle Boarding Compact Compact Mixed Use Mixed Use @tpap_ Concept: Timothy Papandreou Illustration: Kathleen Phu and Audrey Koh @tpap_28 LA Integrated Transportation Network Vision Express Lanes/Truck Toll Lanes Transit Fixed Guideway/ Streetcar/ Automated People Mover Transit Station Shared mobility (car share, bike share, taxi/TNC, parking) hub Produced by Timothy Papandreou 1/7/15 using Metro base map 2011 Potential Car Sharing Markets Car Sharing Demographic Transit Hub Transit Oriented = Cascading Communities + Mode Shift Effect Demand management and vehicle sharing Car/bike/scooter programs sharing, taxi demand grows Transit reliability and frequency programs More comfortable bicycle facilities = more transit Bicycling capacity infrastructure, facilities & programs More transit and bicycle trips = more walking and Walking more economic infrastructure, development facilities & programs Policy Virtuous Cycle of Integrated Investments Integration creates balanced mode share Timothy Papandreou @tpap_ Opportunity: Traffic safety, access & public health, economic competitiveness, energy/mobility independence 65 55 21 1 1 1 1 265 2004: Market Street 3 Cars for every 1 Bicycle 2014: Market Street 1 Car for every 3 BicyclesTimothy Papandreou @tpap_ Timothy Papandreou @tpap_ Future Vision? Timothy Papandreou @tpap_ 1.0 1.2 Diversification 2.0 Consolidation of Public Private Operators & Providers, Operators & Operators & Info providers Data Aggregators Information $500 My Travel Plan 3.0 Mobility $150 My City Plan 1000 city minutes 300 Flying minutes Minutes for 700 City minutes local, regional, 100 Rideshare min international 100 Carshare min Concept: Timothy Papandreou travel 400 Transit min 400 Bikeshare min Walking Credits Share Minutes Are Mobility Anytime Minutes the next big trend…. Rapid Network Boarding Island Concept: Timothy Papandreou Illustration: Kathleen Phu and Audrey Koh Mobility 36 Integrated for the customer experience On-Demand Timothy Papandreou @tpap_ .