The Inevitable – Page 1
THE INEVITABLE Understanding the 12 Technological Forces That Will Shape Our Future KEVIN KELLY
KEVIN KELLY is the founding executive editor of Wired magazine and a former editor and publisher of the Whole Earth Catalog. He started his career as a journalist contributing articles for CoEvolution Quarterly (Now called Whole Earth Review) and has now gone on to having articles published in The New York Times, The Economist, Time, Harper's Magazine, Science, GQ and Esquire. He is also an accomplished photographer and his photographs have been published in Life and other magazines. He is the author of several books including Out of Control, What Technology Wants and New Rules for the New Economy. Kevin Kelly is currently Senior Maverick at Wired magazine. The Web site for this book is at
ISBN 978-1-77544-879-2
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MAIN IDEA The Twelve Technological Forces of the Next Three Decades There are twelve technological forces already in play which will pretty much shape the global economy over the next 30 years. These forces are 1 Becoming 7 Filtering "inevitable" in that they have already been acting for the past few decades and they will only continue to Fixed products will move to becoming continuously Intense personalization technologies expand and amplify over the next thirty years as upgraded services and subscriptions will start to anticipate our desires they gain momentum. Page 2 Page 5 The twelve technological forces of the next three decades are: 2 Cognifying 8 Remixing 12 Everything will become smarter Existing products will be unbundled to using cloud delivered AI component parts and recombined
Pages2-3 Page 6
Technological Forces 3 Flowing 9 Interacting 1 Becoming 7 Filtering Everyone will come to depend on People will immerse themselves in real-time streams of data their computers for engagement 2 Cognifying 8 Remixing Page 3 Page 6 3 Flowing 9 Interacting 4 Screening 10 Tracking 4 Screening 10 Tracking Technology will be available which Total surveillance will be used to turns any surface into a screen benefit citizens and consumers 5 Accessing 11 Questioning Page 4 Page 7 6 Sharing 12 Beginning 5 Accessing 11 Questioning
Society will shift from owning assets to Asking better questions will be valued "Each of these 12 continuous actions is an ongoing providing 24/7access to services more than having good answers trend that shows all evidence of continuing for at least three more decades. I call these metatrends Page 4 Pages7-8 “inevitable” because they are rooted in the nature of technology, rather than in the nature of society. These forces are trajectories, not destinies. They 6 Sharing 12 Beginning offer no predictions of where we end up. They tell us simply that in the near future we are headed Using better tools, mass collaboration A global matrix will be built connecting inevitably in these directions." will become commonplace all humans and machines – Kevin Kelly Page 5 Page 8 Summaries.Com The Ultimate Business Library
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