<<

The Millennium Whole Catalog: 1996 update, , HarperSanFrancisco, 1996, , . .

Mondo 2000 a user's guide to the new edge, Rudy von Bitter Rucker, R. U. Sirius, Queen Mu, 1992, Computers, 317 pages. Essays discuss topics dealing with the interaction of people and computers and the impact of technology on art, literature, and music.

Before the Beginning Our Universe and Others, Martin J. Rees, Jan 1, 1997, Science, 291 pages. Explores the repercussions of recent advances in astrophysics on the understanding of the universe and the possibility of life outside the Milky Way.

Out of the inner circle a hacker's guide to computer security, Bill Landreth, Jan 1, 1985, Computers, 230 pages. .

Compost College Life on a Counter-Culture , Richard B. Seymour, May 1, 1997, , 167 pages. With the encouragement of his aging neighbor, "the Madman," Manuel, half-Anglo and half-Hispanic, faces the challenges of entering junior high school and comes to value his ....

Careers for environmental types and others who respect the earth , Jane Kinney, Michael Fasulo, 1993, Business & Economics, 152 pages. If you are ecologically minded and wish you had a job that allowed you to work on environmental issues, then this book is for you. Careers for Environmental Types describes ....

Gravity's Fatal Attraction Black Holes in the Universe, Mitchell Begelman, Martin Rees, Jan 15, 1998, Science, 256 pages. As the universe evolves, could it be the ultimate fate of all matter to be "swallowed" by black holes? This text explores this theory, amongst others, tracking the observations ....

The Last Access to Tools, , 1974, Crafts & Hobbies, 768 pages. .

Catalogue of the Ueno Library, the general division , Ueno Nunko (KyЕЌto Daigaku. Keizai Gakubu), KyЕЌto Daigaku. Ueno Bunko HenshЕ« Iinkai, 1978, , . .

The Last Whole Earth Catalog Access to Tools, , 1971, Technology & Engineering, 447 pages. .

Situated Learning Legitimate Peripheral Participation, Jean Lave, Etienne Wenger, Sep 27, 1991, Education, 138 pages. In this important theoretical treatist, the authors push forward the notion of situated learning - that learning is fundamentally a social process..

Whole earth software catalog , , 1984, , 208 pages. .

Virtual reality , , 1991, Computers, 415 pages. .

The Virtual Community Homesteading on the Electronic Frontier, Howard Rheingold, 1993, Computers, 325 pages. Looks at online communities in the , Japan, England, and France, describes the types of interaction possible through computer networks, and looks at the threats ....

The Whole Earth Catalog was an American counterculture catalog published by Stewart Brand between 1968 and 1972, and occasionally thereafter, until 1998. Although the WECs listed all sorts of products for sale (clothing, books, tools, machines, seeds—things useful for a creative or self-sustainable lifestyle) the Whole Earth Catalogs themselves did not sell any of the products. Instead the vendors and their prices were listed right alongside with the items. This led to a need for the Catalogs to be frequently updated.

The title Whole Earth Catalog came from a previous project of Stewart Brand. In 1966, he initiated a public campaign to have NASA release the then-rumored satellite photo of the sphere of Earth as seen from space, the first image of the "Whole Earth." He thought the image might be a powerful symbol, evoking a sense of shared destiny and adaptive strategies from people. The Stanford-educated Brand, a biologist with strong artistic and social interests, believed that there was a groundswell of commitment to thoroughly renovating American industrial society along ecologically and socially just lines, whatever they might prove to be.

Andrew Kirk in Counterculture Green notes that the Whole Earth Catalog was preceded by the "Whole Earth Truck Store". The WETS was a 1963 Dodge truck—in 1968, Brand and his wife Lois embarked "on a commune road trip" with the truck hoping to tour the country doing educational fairs. The truck was not only a store, but also an alternative lending library and a mobile microeducation service.[1] The "Truck Store" finally settled into its permanent location in Menlo Park, .[2] Instead of bringing the store to the people, Brand decided to create a catalog so the people could contact the vendors directly.

Using the most basic of typesetting and page-layout tools, Brand and his colleagues created the first issue of The Whole Earth Catalog in 1968. In subsequent issues, its production values gradually improved. Its outsize pages measured 11×14 inches (28×36 cm). Later editions were more than an inch thick. The early editions were published by the , headed by Richard Raymond. The so-called Last Whole Earth Catalogue (June 1971) won the first U.S. National Book Award in category Contemporary Affairs.[3] It was the first time a catalog had ever won such an award.[citation needed] Brand's intent with the catalog was to provide education and "access to tools" so a reader could "find his own inspiration, shape his own environment, and share his adventure with whoever is interested."[4]

J. Baldwin was a young designer and instructor of design at colleges around the San Francisco Bay (San Francisco State University [then San Francisco State College], the San Francisco Art Institute, and the California College of the Arts [then California College of Arts and Crafts]). As he recalled in the film Ecological Design (1994), "Stewart Brand came to me because he heard that I read catalogs. He said, 'I want to make this thing called a "whole Earth" catalog so that anyone on Earth can pick up a telephone and find out the complete information on anything. ...That’s my goal.'" Baldwin served as the chief editor of subjects in the areas of technology and design, both in the catalog itself and in other publications which arose from it.

We are as gods and might as well get good at it. So far, remotely done power and glory—as via government, big business, formal education, church—has succeeded to the point where gross defects obscure actual gains. In response to this dilemma and to these gains a realm of intimate, personal power is developing—power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested. Tools that aid this process are sought and promoted by the WHOLE EARTH CATALOG.

The Catalog used a broad definition of "tools." There were informative tools, such as books, maps, professional journals, courses, and classes. There were well-designed special-purpose utensils, including garden tools, carpenters' and masons' tools, welding equipment, chainsaws, fiberglass materials, tents, hiking shoes, and potters' wheels. There were even early synthesizers and personal computers.

The Catalog's publication coincided with a great wave of convention-challenging experimentalism and a do-it-yourself attitude associated with "the counterculture," and tended to appeal not only to the intelligentsia of the movement, but to creative, hands-on, and outdoorsy people of many stripes. Some of the ideas in the Catalog were developed during Brand's visits to .

With the Catalog opened flat, the reader might find the large page on the left full of text and intriguing illustrations from a volume of Joseph Needham’s Science and Civilization in China, showing and explaining an astronomical clock tower or a chain-pump windmill, while on the right-hand page are an excellent review of a beginners' guide to modern technology (The Way Things Work) and a review of The Engineers’ Illustrated Thesaurus. On another spread, the verso reviews books on accounting and moonlighting jobs, while the recto bears an article in which people tell the story of a community credit union they founded. Another pair of pages depict and discuss different kayaks, inflatable dinghies, and houseboats.

Steve Jobs compared The Whole Earth Catalog to Internet search engine in his June 2005 commencement speech. "When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.... It was sort of like Google in paperback form, 35 years before Google came along. It was idealistic and overflowing with neat tools and great notions." During the commencement speech, Jobs also quoted the farewell message placed on the back cover of the 1974 edition of the catalog: "Stay hungry. Stay foolish."[5][6][7]

For this new countercultural movement, information was a precious commodity. In the ’60s, there was no Internet; no 500 cable channels. [... The WEC] was a great example of user-generated content, without advertising, before the Internet. Basically, Brand invented the blogosphere long before there was any such thing as a blog. [...] No topic was too esoteric, no degree of enthusiasm too ardent, no amateur expertise too uncertified to be included. [...] This I am sure about: it is no coincidence that the Whole Earth Catalogs disappeared as soon as the web and blogs arrived. Everything the Whole Earth Catalogs did, the web does better.[8]

The broad interpretation of "tool" coincided with that given by the designer, philosopher, and engineer , though another thinker admired by Brand and some of his cohorts was , who had written about words as tools. Early editions reflected the considerable influence of Fuller, particularly his teachings about "whole systems," "synergetics," and efficiency or reducing waste. By 1971, Brand and his co-workers were already questioning whether Fuller’s sense of direction might be too anthropocentric. New information arising in fields like and biospherics was persuasive.

By the mid-1970s, much of the Buddhist economics viewpoint of E. F. Schumacher, as well as the activist interests of the biological species preservationists, had tempered the overall enthusiasm for Fuller's ideas in the catalog.[citation needed] Still later, the amiable-architecture ideas of people like Christopher Alexander and similar community-planning ideas of people like Peter Calthorpe further tempered the engineering-efficiency tone of Fuller's ideas.[citation needed]

An important shift in philosophy in the Catalogs occurred in the early 1970s, when Brand decided that the early stance of emphasizing individualism should be replaced with one favoring community. He had originally written that "a realm of intimate, personal power is developing"; regarding this as important in some respects (to wit, the soon-emerging potentials of personal computing), Brand felt that the overarching project of humankind had more to do with living within natural systems, and this is something we do in common, interactively.[citation needed]

As an early indicator of the general Zeitgeist, the catalog's first edition preceded the original Earth Day by nearly two years. The idea of Earth Day occurred to Senator Gaylord Nelson, its instigator, "in the summer of 1969 while on a conservation speaking tour out west," where the Sierra Club was active, and where young minds had been broadened and stimulated by such influences as the catalog.

Despite this popular and critical success, particularly among a generation of young hippies and survivalists, the catalog was not intended to continue in publication for long, just long enough for the editors to complete a good overview of the available tools and resources, and for the word, and copies, to get out to everyone who needed them.[citation needed]

After 1972 the catalog was published sporadically. Updated editions of The Last Whole Earth Catalog appeared periodically from 1971 to 1975, but only a few fully new catalogs appeared. In 1974 the Whole Earth Epilog was published, which was intended as a "volume 2" to the Last Whole Earth Catalog. In 1980, The Next Whole Earth Catalog (ISBN 0-394-70776-1) was published; it was so well received that an updated second edition was published in 1981.

In 1986, The Essential Whole Earth Catalog (ISBN 0-385-23641-7) was published, and in 1988 the WEC was published on CD-ROM using an early version of hypertext.[11] In 1988, there was a WEC dedicated to Communications Tools. A Whole Earth Ecolog was published in 1990, devoted exclusively to environmental topics. Around this time there were special WECs on other topics (e.g., The Fringes of Reason in 1989).

A slender, but still "A3"-sized, 30th Anniversary Celebration WEC was published in 1998 as part of Issue 95 of the Whole Earth magazine (ISSN 0749-5056); it reprinted the original WEC along with new material. An important aspect of this copy of the first WEC was a limitation placed on it by book publishers: because "Publishers begged [Whole Earth] not to reprint... their names anywhere near books they no longer carry", all such information was placed at the back of the catalog. This placement hampered a valuable function of the WEC: nudging publishers to keep featured seminal works in print.

From 1974 to 2003, the Whole Earth principals published a magazine, known originally as CoEvolution Quarterly. When the short-lived Whole Earth Software Review (a supplement to The Whole Earth Software Catalog) failed, it was merged in 1985 with CoEvolution Quarterly to form the (edited at different points by , , and Howard Rheingold), later called Whole Earth Magazine and finally just Whole Earth. The last issue, number 111 (edited by Alex Steffen), was meant to be published in Spring 2003, but funds ran out. The Point Foundation, which owned Whole Earth, closed its doors later that year.[citation needed]

Recognizing the 'developed country' focus of the original WEC, groups in several developing countries have created 'catalogs' of their own to be more relevant to their countries. One such effort was an adaptation of the WEC (called the "Liklik Buk") written and published in the late 1970s in Papua New Guinea; by 1982 this had been enlarged, updated, and translated (as "Save Na Mekem") into the Pidgin language used throughout , and updates of the English "Liklik Buk" were published in 1986 and 2003.

In the United States, the book Domebook One was a direct spin-off of the WEC. , Shelter editor of the WEC, borrowed WEC production equipment for a week in 1970 and produced the first book on building geodesic domes. A year later, in 1971, Kahn again borrowed WEC equipment (an IBM Selectric Composer typesetting machine and a Polaroid MP-5 camera on an easel), and spent a month in the Santa Barbara Mountains producing Domebook 2, which went on to sell 165,000 copies. With production of DB 2, Kahn and his company Shelter Publications followed Stewart Brand's move to nation-wide distribution by Random House.[13]

In late 2006, Worldchanging released their 600-page compendium of solutions, Worldchanging: A User's Guide to the 21st Century, which Bill McKibben, in an article in the New York Review of Books called "The Whole Earth Catalog retooled for the iPod generation."[14] The editor of Worldchanging has since acknowledged the Catalog as a prime inspiration.[15][16]

In 1969, a store which was inspired by (but not financially connected with) The Whole Earth Catalog, called the Whole Earth Access opened in Berkeley, California. It closed in 1998. In 1970 a store called the "Whole Earth Provision Co.", inspired by the catalogue, opened in Austin, Texas.[17] It now has nine stores in Austin, Houston, Dallas, Southlake, and San Antonio.

Stewart Brand and The Whole Earth Catalog are both subjects of interest to scholars. Notable examples include works by Theodore Roszak, Howard Rheingold, Fred Turner, , Andrew Kirk, and Sam Binkley. The Stanford University Library System has a Whole Earth archive in their Department of Special Collections.[18]

"If you want to maintain independence in the era of large institutions, you are going to need good tools." So begins Rheingold's introduction to The Millenium Whole Earth Catalog, a compendium of reviews of books, magazines, tools, software, video- and audiotapes, organizations, and services plus ideas on whole systems, sustainability, community, health, sex, household, family, technology, politics, communications, travel, livelihood, and learning. Items are listed in the catalog if they are deemed: "useful as a tool, relevant to independent education, high-quality or low-cost, and easily available--preferably by mail order." Highly recommended. --This text refers to the Paperback edition.

The Whole Earth Catalog and its progeny have been part of American life since the countercultural movements of the sixties. First published in 1968, supplements came out until March 1971's "last supplement." Later in 1971, there was The Last Whole Earth Catalog, and 1974 ushered in The Updated Last Whole Earth Catalog and The Whole Earth Epilog. The 1980s brought several editions of The Next Whole Earth Catalog and The Whole Earth Software Catalog. The Essential Whole Earth Catalog gleaned some of the best of its "tools and ideas" and seemed to end it all. But then 1990 brought Whole Earth Ecolog: The Best of Environmental Tools and Ideas. All along, Whole Earth Review, Coevolution Quarterly, or Whole Earth Software Review have kept the alternative vision in print.

And now, The Millennium Whole Earth Catalog, "committed to helping people think and act independently." While earlier versions promoted practical information for those going "back to the land," this newest edition includes information for dealing with the world of computers and the virtual community. Editor Rheingold wrote Virtual Reality (Simon & Schuster, 1992) and The Virtual Community (Addison-Wesley, 1993).

In this catalog reviewers evaluate "books, magazines, tools, software, video and audiotapes, organizations, services, and wild ideas." The work's contents are arranged in "domains," such as biodiversity, community, health, sex, political tools, and learning. Each domain covers from a few to 50 or so topics. The communications domain, for example, has pages on writing, language, "zines" (both printed and electronic), desktop audio and video, bulletin board systems, the Internet, and investigative reporting. The Internet section's five pages include a helpful introduction, descriptions of features from E-mail to the World Wide Web, access nodes, and recommended background resources.

The Millennium Whole Earth Catalog is formatted in the same effective style as its forebears. It provides meaty excerpts and commentaries, phone and fax numbers, E-mail and "snail mail" addresses, photos of book covers and computer screens, diagrams, and drawings on its oversize pages. Book reviews, which make up a good bit of the work, usually include an annotation, three or four paragraph-length excerpts, and a picture. Often "other great resources" are noted. While this work includes an eight-page index, many users will browse and follow the frequent cross-references.