1 YOMIURI CHUKOSEI SHIMBUN Name: Yomiuri Chukosei Shimbun Category: World Young Reader News Publisher of the Year, BRAND, EDITORIAL, NEWS IN EDUCATION Sponsored by: The Yomiuri Shimbun Address: 1-7-1 Otemachi, Chiyoda-ku, Tokyo, Japan 100-8055 Project Director: Toshikazu Yamaguchi,
[email protected], President, The Yomiuri Shimbun, +81-3-3216-8661 Entry by: Mariko Horikawa,
[email protected], Deputy Editor Emeritus, Database Department, Digital Media Bureau, +81-3-3216-8513 The Yomiuri Shimbun is a daily newspaper with a circulation of 9,412,743. The Yomiuri Chukosei Shimbun is a weekly newspaper designed to attract junior and senior high school students (ages 13-18), as well as their parents and teachers, as a link in the chain of readership from young readers through adults. 2 Description of the Program • The Yomiuri Shimbun launched its latest print edition, Yomiuri Chukosei Shimbun, in November 2014. • The Yomiuri Chukosei Shimbun is a tabloid sized, full- color newspaper targeting children who attend junior high and senior high schools. • The newspaper is delivered to schools and households every Friday morning. • Each 24-page issue consists of: • Six pages of news for the readers to contemplate and discuss with their peers; • Four pages related to studies; • And an average of 30 topics each week (from a line-up of 40) including sports, fashion, cooking, science and technology, celebrity news, book reviews and career introductions. Description of the Program 3 Description of the Program • The primary goal of the Yomiuri Chukosei Shimbun was to fill the gap between The Yomiuri KODOMO Shimbun (Yomiuri Children’s Newspaper) and the flagship Yomiuri Shimbun.