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Universitas Indonesia Perlindungan Hukum Merek Asing Terkenal UNIVERSITAS INDONESIA PERLINDUNGAN HUKUM MEREK ASING TERKENAL TERHADAP PENIRUAN MEREK YANG MENYEBABKAN PERSAINGAN CURANG SKRIPSI HERSINTA SETIARINI 08063422264 FAKULTAS HUKUM PROGRAM REGULER DEPOK JANUARI 2012 Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 UNIVERSITAS INDONESIA PERLINDUNGAN HUKUM MEREK ASING TERKENAL TERHADAP PENIRUAN MEREK YANG MENYEBABKAN PERSAINGAN CURANG SKRIPSI Diajukan sebagai salah satu syarat memperoleh gelar Sarjana Hukum HERSINTA SETIARINI 0806342264 FAKULTAS HUKUM PROGRAM REGULER DEPOK JANUARI 2012 Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 HALAMAN PERNYATAAN ORISINALITAS Skripsi ini adalah hasil karya sendiri, dan semua sumber yang dikutip maupun dirujuk telah saya nyatakan dengan benar Nama : Hersinta Seiarini NPM : 0806342264 Tanda Tangan : ……………………………………………. Tanggal : 17 Januari 2012 ii Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 HALAMAN PENGESAHAN Skripsi ini diajukan oleh : Nama : Hersinta Setiarini NPM : 0806342264 Program Studi : Hukum Ekonomi Judul Skripsi : PERLINDUNGAN HUKUM MEREK ASING TERKENAL TERHADAP PENIRUAN MEREK YANG MENYEBABKAN PERSAINGAN CURANG Telah berhasil dipertahankan di hadapan Dewan Penguji dan diterima sebagai persyaratan yang diperlukan untuk memperoleh gelar Sarjana Hukum pada Program Studi Ilmu Hukum, Fakultas Hukum, Universitas Indonesia. DEWAN PENGUJI Pembimbing : Prof. Dr. Agus Sardjono, S.H., M.H. ( ) Penguji : Dr. Freddy Haris, S.H., LL.M ( ) Penguji : Dr. Edmon Makarim, S.Kom., S.H., LL.M ( ) Penguji : Ibu Henny Marlyna, S.H., M.H., MLI. ( ) Penguji : Bapak Brian Amy Prasetyo, S.H., MLI. ( ) Ditetapkan di : ……………………………. Tanggal : ……………………………. iii Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 KATA PENGANTAR Alhamdulillah, puji dan syukur Penulis panjatkan kepada Allah SWT karena berkat rahmat dan karunia-Nya Penulis dapat menyelesaikan penulisan skripsi yang berjudul “Pelindungan Hukum Merek Asing Terkenal Terhadap Peniruan Merek yang Mengakibatkan Persaingan Curang” untuk memenuhi persyaratan guna meraih gelar Sarjana Hukum. Dalam kesempatan ini penulis ingin mengucapkan terima kasih kepada pihak-pihak yang telah banyak membantu dengan doa, tenaga, dan waktu, baik secara langsung maupun tidak langsung selama masa kuliah dan penyelesaian skripsi ini kepada: 1. Prof. Dr. Drs. Gumilar R Soemantri, selaku Rektor Universitas Indonesia. 2. Alm. Prof.Safri Nugraha, S.H., LL,M., Ph.D., selaku Dekan Fakultas Hukum Universitas Indonesia. 3. Prof. Dr. Agus Sardjono, S.H., M.H. terima kasih karena bersedia menjadi pembimbing skripsi penulis, mengarahkan penulis sehingga penulis dapat lebih memahami materi skripsi ini dan dapat menyelesaikan skripsi ini dengan maksimal. 4. Ibu Flora Dianti, pembimbing akademis penulis, terima kasih karena Ibu selalu bersedia menyediakan waktu untuk membimbing Penulis selama masa studinya di Fakultas Hukum Universitas Indonesia. 5. Terima kasih atas pengajaran yang telah diberikan oleh seluruh Dosen Fakultas Hukum Universitas Indonesia. 6. Seluruh Staf perpustakaan Universitas Indonesia. 7. Seluruh Staf Birpen yang telah sangat membantu Penulis mengurus segala administratif selama berkuliah di FH UI. 8. Seluruh keluarga besar FH UI yang tidak bisa saya sebutkan satu persatu disini. 9. Chamdani dan Nani Rohmanijah, orangtua penulis tercinta, yang menjadi motivator terbesar bagi Penulis, terima kasih karena selalu mendukung apa yang Penulis lakukan selama ini, juga atas disiplin iv Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 dan kasih sayang yang telah diberikan sehingga Penulis bisa menjadi seperti sekarang. Skripsi ini Penulis persembahkan khusus untuk kalian. I’ll do everything to make you proud of me. I always Love You. 10. Terima kasih juga diberikan kepada Kakak dan Adik penulis, Wira Hutomo dan Ilham Fermansyah, atas doa, kasih sayang, perhatian, dan dukungan yang telah diberikan kepada penulis. 11. Kepada teman-teman dekat penulis di kampus, Monica Kusumadevi, Devina Sagita Ratnaningtyas, Jesi karina, Karina Novria, Belinda Alvia Edison, Genio Finasisca, Aurora Meliala dan Fendi Sanjaya, terima kasih karena telah menjadi teman yang selalu ada dalam suka maupun duka, dan terima kasih atas dukungan yang telah diberikan selama ini. 12. Kepada Lalitya Putri, Fithry Amalia, Grace Rossalina, Ida Ayu Diani, AA. Kinanti PP, terima kasih karena kalian telah menjadi sahabat terbaik Penulis. 13. Keluarga Tim UI4MCCUDAYANA (kak Lulu, bang Eki, bang Alex, adam, rea, pipit, arief, andreas, darma, bang nardo, bang roni, azhe, ramesh, agata, hanper, bang boyan, kak alide), Tim UI4MCCUII (Lala, gaby, hanmon, sasi, icha, andreas, azhe. Nabila, frans, lia, hendrik, imam, pps, yohan, hesky, diyana, domas, anggra) serta seluruh keluarga besar Lasale FHUI yang tidak bisa saya sebutkan satu persatu disini, terima kasih karena kalian telah memberikan banyak pelajaran dalam hidup saya, dan terima kasih karena kalian telah menjadi keluarga kedua bagi saya. Semua kenangan saat-saat mooting bersama kalian adalah kenangan yang indah dan tidak akan pernah saya lupakan. Tidak lupa saya ucapkan terima kasih kepada pelatih Lasale, Bang Dodik, yang telah memberikan bimbingannya selama ini. 14. Terima kasih penulis ucapkan kepada Arief Rachman Hakim atas segala support yang diberikan selama ini. Terima kasih atas waktu yang telah diluangkan untuk mendengarkan cerita dan keluhan dari v Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 Penulis, dan juga telah menjadi teman diskusi yang sangat baik, walaupun hanya melalui telepon dan sangat jarang untuk bertemu langsung, tapi itu sudah sangat bermakna. 15. Dan tidak lupa kepada seluruh teman-teman FHUI 2008, terima kasih atas segalanya. Saya bangga menjadi keluarga kalian, dan semoga ke depannya kita semua bisa menjadi orang-orang sukses yang berguna bagi bangsa dan negara kita. Dan seluruh senior FHUI 2006, 2007, dan junior 2009, 2010 yang Penulis kenal, terima kasih untuk semuanya. vi Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI TUGAS AKHIR UNTUK KEPENTINGAN AKADEMIS Sebagai civitas akademik Universitas Indonesia, saya yang bertanda tangan dibawah ini: Nama : Hersinta Setiarini NPM : 0806342264 Program Studi : Hukum Ekonomi Fakultas : Hukum Jenis Karya : Skripsi demi pengembangan ilmu pengetahuan, menyetujui untuk memberikan kepada Universitas Indonesia Hak Bebas Royalti Non-ekslusif (Non-exclusive Royalty- Free Right) atas karya ilmiah saya yang berjudul: “PERLINDUNGAN HUKUM MEREK ASING TERKENAL TERHADAP PENIRUAN MEREK YANG MENYEBABKAN PERSAINGAN CURANG” beserta perangkat yang ada (jika diperlukan). Dengan Hak Bebas Royalti Non- eksklusif ini Universitas Indonesia berhak menyimpan, mengalihmedia atau memformatkan, mengelola dalam bentuk pangkalan data (database), merawat, dan mempublikasikan tugas akhir saya selama tetap mencantumkan nama saya sebagai penulis/pencipta dan sebagai pemilik Hak Cipta. Demikian pernyataan ini saya buat dengan sebenarnya. Dibuat di: Depok Pada Tanggal: 17 Januari 2012 Yang Menyatakan, (Hersinta Setiarini) vii Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 ABSTRAK Nama : Hersinta Setiarini Program Studi : Hukum Ekonomi Judul : PERLINDUNGAN HUKUM MEREK ASING TERKENAL TERHADAP PENIRUAN MEREK YANG MENYEBABKAN PERSAINGAN CURANG Tidak adanya pengaturan mengenai tindakan-tindakan apa saja yang disebut sebagai tindakan persaingan curang yang terdapat dalam penjelasan pasal 4 dan masih belum memadainya kriteria merek terkenal dalam pasal 6 Undang-Undang No. 15 Tahun 2001 Tentang Merek mengakibatkan munculnya masalah peniruan merek asing terkenal yang menyebabkan kerugian pada pemilik merek asing terkenal tersebut. Bangsa Indonesia tunduk kepada instrumen internasional seperti (The Paris Convention for the Protection of Industrial Property/Konvensi Paris) dan (Agreement on Trade Related Aspects of Intellectual Property Rights, Including Trade in Counterfeit Good/TRIPs). Akan tetapi ketentuan ini memberikan kebebasan kepada setiap negara anggota untuk menetapkan dan mengatur keterkenalan suatu merek di negaranya masing-masing. Oleh sebab itu, penentuan keterkenalan suatu merek pada akhirnya tetap diserahkan kepada majelis hakim. Pada dasarnya perlindungan terhadap merek terkenal bisa menerapkan asas itikad tidak baik kepada pemohon yang mendaftarkan mereknya secara tidak jujur karena membonceng, meniru, atau menjiplak ketenaran suatu merek sehingga merugikan pihak lain atau menimbulkan kondisi persaingan curang, mengecoh, atau menyesatkan konsumen. Namun, pembuktian adanya itikad tidak baik juga merupakan pekerjaan yang sangat sulit karena harus dikaitkan dengan pembuktian adanya persamaan pada pokoknya atau keseluruhannya yang dalam undang- undang merek juga belum diatur secara lengkap dan jelas. Selanjutnya pembuktian adanya asas itikad tidak baik juga harus didahului dengan pembuktian keterkenalan merek tersebut. Oleh karena itu, harus ada peraturan yang mengatur secara jelas mengenai keterkenalan suatu merek dan mengenai peniruan merek yang mengakibatkan persaingan curang. Sehingga sengketa yang berkaitan dengan peniruan merek terkenal dapat diselesaikan atau sedapat mungkin dihindari. Kata kunci: Merek terkenal, itikad baik, persaingan curang viii Universitas Indonesia Perlindungan hukum ..., Hersinta Setiarini, FH UI, 2012 ABSTRAC Nama : Hersinta Setiarini Program Studi : Economic Law Title : LEGAL PROTECTION OF FOREIGN
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