Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

Home , Cooking show, KTCT, Mayberry, Taft Broadcasting, The Doodletown Pipers, WCKB

Oct. 21, 1968:Our 38th Year:5(X Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Spot TV sales up, may nudge $1 billion in '69. p23 Special report: The unanswered problems of TV. p36

It was a banner week in radio -TV station sales. p48 Round two in BMI rate increase battle to resume. p55

tAL s- K OBRAR Y, 5024.'-»

Sold Sight Unseen

this year Screen Gems released To date these specials have been sold New York, WBBM -TV Chicago, six hour -long color tape entertainment in more than 40 markets. KMOX -TV St. Louis, WCAU -TV Phila- specials-"SCREEN GEMS PRESENTS" This kind of performance calls for an delphia and KTLA Los Angeles, which -starring such great headliners encore ... and that's just what we plan: six were among the very first to license our as Ella Fitzgerald and Duke Ellington, more great specials with another outstanding initial group of specials, have already Julie London, Jane Morgan and group of star performers. bought our second group -sight unseen! the Doodletown Pipers, Gordon MacRae, As quick as you could say Jackie Obviously, one good turn deserves another. Shirley Bassey and Polly Bergen. Barnett -he's our producer- WCBS-TV Screen Gems Banker, broker, railroad man,

grocer, builder, librarian,

fireman, mayor, nurse, police,

doctor, lawyer,

No matter what your business, it involves moving information. Voice. Video. Or data. And nobody knows more about moving information than the people who run the largest information network in the world. The Bell System. That's why we keep a man on our payroll who specializes in your business. The Bell System Commu- nications Consultant. He knows how to help your company plug into the world's largest information network. AT&T Call him in soon. Let him show you how! and WxmN Co.,.,,m KTNT -TV SEATTLE -TACOMA THE 17th MARKET IN THE U.S. APPOINTS

ELE EP

AS THEIR TELEVISION STATION REPRESENTATIVE EFFECTIVE JANUARY 1,1969

JOINING KCOP -LOS ANGELES WTCN- MINNEAPOLIS KPTV- PORTLAND

TRE

BROADCASTING, Oct. 21, 1968 More children view KRLD -TV per average quarter -hour, Sun- day through Saturday, sign -on to sign -off, than any other station in the market. .and even more this Fall! The addition cf the ever -popu- lar Mr. Ed series to our morning line -up at 7:30 a.m, will help expand Channel 4's leadership among the children in the nation's 12th ranked television market.

Contact your H -R representative for choice availabilities to sell products appealing to children.

'February / March 1968 ARB Television Audience Estimates

represented nationally by KRLD-TV The Dallas Times Herald Station.

CLYDE W. REMBERT, President

BROADCASTING, Oct. 21, 1968 ClosedGircuit

Cloistered with CATV plenlent of seven radio stations, plus and British singer Tom Jones for ABC - one TV and minority in second. South- TV. Three things are working for in- FCC commissioners are said to be con- ern owns KTHT Houston; KOY Phoenix; crease in variety shows: They're ap- sidering something new in their effort WSGN Birmingham, Ala.; WKtx Raleigh proved program fare in prevailing at- to arrive at solutions to troublesome and WTOH Winston -Salem, both North mosphere of non -violence; they provide CATV problems-"retreat" for two Carolina; WGHP -TV High Point- Greens- effective counterprograming to movies days, during which they would be free boro-Winston -Salem and minority in- and they don't require heavy invest- of normal duties and distractions and terest in WBMG(TV) Birmingham. East- ment of filmed series. able to focus solely on CATV matters. man firm, which all of - Reportedly, they would take with them represents South ern's radio stations, itself owns KAFY outside experts in communications field Donovan's legacy Bakersfield, Calif., and WRTX Flint, with no ties to either broadcast or What may be most comprehensive interests. Presumably, they Mich. -and CATV almost certainly most dispassionate would take, also, staff members' re- - report yet made involving "middlemen," ports and recommendations on ways Seven at last barter and media -buying practices in present CATV policy might be revised. H. Rex Lee, FCC's new commissioner- general is due to be issued by American No decision has been reached on designate, reports for work today (Oct, Association of Advertising Agencies where proposed retreat (or think -tank 21). He'll probably be sworn in later early next month. It's called "Barter sessions) will be held. Commissioner this week, in FCC meeting room. Mr. and Brokerage of Media Time and Nicholas Johnson is said to be working Lee, 58, wound up his service as as- Space: a draws to on that and other details. And whole Status Report," and sistant administrator of Agency for In- great extent on material compiled by project could, presumably, be called ternational Development last Friday. are that commis- special AAAA committee headed by off. But indications His first order of FCC business will be thinking will be Mike Donovan while he was media sion's experiment in to select members of his staff, probably in shortly after vice president of Papert, Koenig, Lois held early November, from among legal, engineering and sec- return of Chairman Rosei H. Hyde and chairman of AAAA Committee on retarial eligibles at FCC. Broadcast Station Relations (BROAD- from his round -the -world trip ( "Closed Circuit," Oct. 7). He is due back in CASTING, Sept. 16; "Closed Circuit," Sept. 23) . office Nov. 4. Uneasy heads With Mr. Donovan now moving from Speculation is developing on what will agency to broadcast field (see Week's Movement in U's happen at top staff level at FCC if Headliners," page 10), Hope Martinez, -Agnew Price of $4.5 million for purchase of Nixon ticket wins. (It's general- VP and associate media director of ly thought Commissioner Robert E. WIBF -TV Philadelphia by Taft Broad- BBDO, has been named to succeed him Lee, staunch Republican, would suc- casting (see page 48) is record for as head of AAAA's station-relations 20.) UHF station anywhere, although it's ceed to chairmanship after Jan. committee. Miss Martinez has been vice There are four grade -18 ($28,000 per noted that Taft is paying only $1.4 chairman and is slated to be succeeded year) plums involved: chief of Broad- million for 100% of stock of Fox - in that post by Philip Branch, VP for family owned licensee. Remainder is cast Bureau, chief of Common Carrier media planning and administration at assumption of obligations. Bureau, general counsel and chief engi- Grey. And in another assignment Highest price for UHF television sta- neer, not protected by Civil Service. change, Bern Kanner, senior VP and tion sale approved by FCC up to now Thus GOP victory could mean re- director of media management at Ben- placement of Democrats Henry Geller, was Disney family's acquisition of ton & Bowles, has been designated vice and Bernard Strass- KJEO(TV) Fresno, Calif., earlier this general counsel, chairman of AAAA Broadcast Policy year for $3.65 million; same station was burg, common -carrier chief (who di- Committee to succeed Sam Northcross, rected AT&T rate -cut cases). William sold in 1961 for $3 million. KFRE -TV who has left Foote, Cone & Belding. engineer, Fresno was sold in 1959 to Triangle H. Watkins, chief probably Policy committee is headed by William because position is Stations for $3 million. In more recent wouldn't be affected Hylan, senior VP of J. Walter Thomp- UHF ownership changes, Storer Broad- based on professional merit. George S. son Co. casting bought what is now WSBK -TV Smith, chief of Broadcast Bureau, is 17 positions Boston in 1966 for over $2,250,000. old -line Republican. Grade of assistant chiefs, which likewise pay U.S. outspent also might be in political Everybody's doing it up to $28,000, What U.S.S.R. will do to woo and win jeopardy. Asians may be dis- Look for announcement shortly of ten- Japanese and other for tative merger agreement between South- cerned in $20- million budget its ern Broadcasting Co., group- station Variety is in pavilion at Expo '70 in Osaka, Japan, to run owner, and Robert E. Eastman & Co., With development period for 1969 -70 for six months beginning March national radio- station representative and season now moving into full swing, it 15, 1970. Budget for U.S.A. exhibit is owner of two radio stations. Subject to is apparent that much greater empha- flat $10 million. But Russians also plan customary conditions of government sis is being put on live -on -tape variety $12- million expenditure for studios and and stockholder approvals, new com- series. There's big splurge in this area equipment to transmit via its satellite pany would continue operations of both of programing. Among headliners for to eastern Europe during exposition. Eastman and Southern. Robert E. East- such projected programs are Jim Na- Whereas U. S. delegation will comprise man, president of rep firm, would be bors and Godfrey Cambridge for CBS - 26 Americans, plus equal number of president, and John G. Johnson, presi- TV, Flip Wilson, Roy Rogers and Dale Japanese, U.S.S.R. delegation will com- dent of Southern, would be chairman. Evans and the Cowsills for NBC -TV; prise 400 people, plus another 100 to New company would have full coln- and the Lennon sisters and Dean Jones operate restaurant.

BROADCASTING. Oct. 21. 1968: Vol. 75: No. 17 Postmaster: Send Form 3579 to BROADCASTING, 1735 DeSales Street, N.\l'.. Washington, D.C. 20036. Let Peg do some selling for you

Peg Rayborn is women's director for Charlotte's WSOC -TV. Nicest package that ever arrived on the Carolina scene. Her main stint is as hostess on our Today in the Carolinas morning show. Mail response, from as far away as Virginia and Tennessee. shows for sure that in this slot we've got a good thing going for advertisers. Do you have a product that women buy? Miss Rayborn will sell it for you. Call us or H -R for the complete story. NBC/Represented by H -R

Charlotte's wsoo:i

Trift COX BRDADCASTING CORPORATION stations: WSB Ant- FM -TV. Atlanta; WHIG A.'.t- FIA TV, Dayton; WSOC AM- FM -1V, Charlotte. W100 AM-F61, Warni; KWYU(tY), San Francisco- Oakland; WIR -IV, Piltsbur9E.

6 BROADCASTING, Oct. 21, 1968 IteldnIfle

Spot TV sales, continuing from last spring's build -up, de- Noncommercial broadcasters, Ford Foundation urge FCC velop into surge that's fast approaching magic 10- figure to hasten advent of free or reduced -rate interconnection level. Eighth annual fall business survey cites gains - service for ETV's. Commercial broadcasters, AT &T re- in small markets and large -of 10% and upwards. See ... spond with question: Who pays? See ... Nudging the billion mark ... 23 ETV's want harder interconnection rule ... 53

Speakers at ARF conference cross swords on value of Signs of activity in respective camps indicate new effort intensive advertising. Most companies spend too much underway to get BMI -All Industry committee off dead cen- on ads, American speaker says; U. S. economy depends ter in negotiations on rates for radio's use of BMI music. on heavy advertising, Briton responds. See ... Informed sources see resumption of talks ahead. See ...

Is too much spent on advertising? . .. 25 BMI, industry will try again ... 55

Broadcasters gather to assess problems at annual TVSI Can major TV forces set up independent, nonprofit corpo- management seminar on "challenges of change." Pres- ration to produce quality programing? That's question sures reflecting divided nation, escalating costs and need proposed for study by Xerox president C. Peter McColough for new material prompt question: what's next? See .. . in accepting Pulse "man of the year" award. See ... Tough times ahead ... 36 Xerox president wants quality programs ... 61

NAB regional conference zeros in on government relations Social scientists, broadcast executives put heads together problems, but despite long list of issues coming to head but minds didn't meet at hearing on media's responsi- in next Congress, ranging from violence to spectrum bilities held by Commission on Violence. TV effects were grabs, audience showed tendency to wander. See .. . questioned but changes were urged anyway. See .. . Broadcasters face obstacles ... 46 Violence problem probed in depth ... 62

Market for stations churns as Taft buys Philadelphia UHF, Conflicting testimony at FCC inquiry into filming of pot United Artists picks up U in Worcester, Mass., plus CP party raises question of witnesses' credibility, in addition in Pittsburgh and Cypress Communications buys radio to substantive issue of whether WBBM -TV Chicago outlets in Pittsburgh, Buffalo, Miami and Boston. See ... "staged" its film as alleged. See ... Station sales market explodes ... 48 Credibility gap at hearing ... 66

Departments Broadcasting

AT DEADLINE 9 PROGRAMING 55 Published every Monday by Broad- Publications Inc. Second -class BROADCAST ADVERTISING 23 SPECIAL REPORT 36 casting postage paid at Washington, D.C., and CHANGING HANDS 50 WEEK'S HEADLINERS 10 additional offices. CLOSED CIRCUIT 5 WEEK'S PROFILE 89 Subscription prices: Annual subscription for 52 weekly issues $10.00. Add DATEBOOK 12 $2.00 per year for Canada and $4.00 EDITORIALS 90 for all other countries. Subscriber's oc- EQUIPMENT & ENGINEERING 71 cupation required. Regular issues 50 cents per copy. BROADCASTING YEAR- FATES & FORTUNES 73 BOOK, published every January, $11.50 FOCUS ON FINANCE 69 per copy. FOR THE RECORD 75 111^jrif Subscription orders and address AMERICAN AMU PRESE, MG changes: Send to BROADCASTING Circula- LEAD STORY 23 `.,[C tion Department, 1735 DeSales Street, THE MEDIA 46 N.W., Washington, D.C., 20036. On MONDAY MEMO 20 changes, please include both old and new addresses plus address label from OPEN MIKE 18 cYlt:° front cover of the magazine.

BROADCASTING, Oct. 21, 1968 7 Fillsthedais )( for balancedY f'lei need pro TV featureea tore

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8 BROADCASTING, Oct. 21, 1968 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 23. Atßeadhifle

AFL -CIO has clearance ills Citizens for Debate is also soliciting expected to be released for comment contributions to help pay for similar ads ( "Closed Circuit," Oct. 7). Instead, it Station policies limiting or prohibiting in other cities. Surplus funds will be was taken up by commissioners acceptance of paid political advertising at used to help parties purchase air time meeting Wednesday which time are causing "major this -at problem" year, for debates, Mr. Brechner said. backers of proposal, Commissioners "worse and "black- than ever before," Robert E. Lee and Kenneth A. Cox, out" will be worse next year trend if failed to muster majority in support of is not reversed, FCC was told Friday Bartley asks NYC delay vote it. (Oct. 18) by S. Novik, M. broadcast New York, whose board of estimate Sources say commission decided consultant to AFL -CIO. will hold hearing Thursday (Oct. 24) question of commercial originations Mr. Novik sent telegram to Commis- on resolution to permit franchised should be considered in connection sioner Robert T. Bartley (in absence of CATV systems to originate programing, with over -all review of basic CATV Chairman Rosel H. Hyde) saying num- has been urged by FCC not to take policy. ber of NBC Radio affiliates refused any action that would complicate to carry series of four quarter -hour establishing federal policy for CATV. broadcasts sponsored on network by MNA's have NBC on top International Ladies Garment Workers Request was implicit in letter acting Chairman Union for speeches by President John- Robert T. Bartley sent Mayor NBC -TV moved up to take lead in John V. son and AFL -CIO President George Lindsay last week. Letter was Nielsen MNA 30-market report for released Meany on behalf of Humphrey /Muskie Friday (Oct. 18). week of Oct. 7 -13. Rating averages ticket. Mr. Bartley's letter served as re- were NBC 18.6, CBS 17.7 and ABC He said NBC Radio "has cooperated minder that commission has authority 15.9. Top show was NBC's Rowan & fully" in seeking clearances by "several" over CATV, and is considering basic Martin Laugh -In with 29.8 and num- affiliates that refused "for different sta- policy decisions in that field. ber 20 was Gunsmoke (CBS) with tion policy reasons" and "many" bonus It referred to Mayor's Task Force 19.9. First 20 ranked according to their affiliates that refused to carry without on CATV and Telecommunications, ratings positions: compensation "even though their con- which made number of recommenda- 1. Laugh -In (NBC) tracts with NBC require that they carry tions concerning city CATV policy 2. Julia (NBC) all commercial programs." (BROADCASTING, Sept. 23), then cited 3. Tuesday movie, "Gambit" (NBC) 3. Burnett "This blackout," Mr. Novik said, "is Supreme Court decision that affirmed Carol (CBS) 5. Dean Martin (NBC) in direct violation of the spirit of the FCC's authority over CATV's (BROAD- CASTING, 6. Thursday movie, "Glass Bottom Boat" Communications Act, which was de- June 17). (CBS) signed to encourage, not discourage, "We have undertaken studies which, 7. Smothers Brothers (CBS) political discussions on the air. Too when completed in appropriate proceed- 8. Mod Squad (ABC) many stations simply have no room for ings, will clarify the commission's poli- 9. Gomer Pyle (CBS) what they call talk programs." cies in a number of areas noted in the 10. Friday movie. "Distant Trumpets" [task force] (CBS) Wire said wcoP Boston and WENY report," Mr. Bartley said. 10. Mission : Impossible (CBS) He made no specific reference to is- Elmira, N. Y., will sell only one- and 12. movie, "Rare Breed" (NBC) sue before board of estimate. But he Monday five- minute spots; KING Seattle will sell 12. Family Affair (CBS) underlined commission's concern about only one -minute spots on weekdays 14. Ed Sullivan (CBS) it by noting that question and only ones and fives on weekends; of `origina- 15. Ironside (NBC) tions with or without commercials" WMAY Springfield, Ill., and WUNI Mo- has 15. Sunday movie, "Suddenly Last Sum- been subject of two mer" (ABC) bile, Ala., will accept no political FCC decisions. These decisions, he added, "point 15. Mayberry RFD (CBS) broadcasts and KCEE Tucson, Ariz., will up that this issue will be further consid- 18. Kraft Music Hall (NBC) sell only one -minute spots. ered in an appropriate rulemaking pro- 19. Wednesday movie, "Dr. Strangelove" Mr. Novik listed WJIM Lansing, (ABC) ceeding, and that CATV operations will Mich.; WNOG Naples, Fla.; KBMN Boze- 20. Gunsmoke (CBS) be subject to the outcome of that pro- man, Mont., and Kxo El Centro, Calif., ceeding." as being among "many" bonus affiliates National Association of Broadcasters, that NAB grapples with urban ills refused to clear without compen- in letter Thursday to Mayor Lindsay, sation. was more explicit in request that city Wind -up session Friday (Oct. 18) of take lead from FCC on program -orig- National Association of Broadcasters' first fall conference in New York con- Brechner pushes debates ination matter. Douglas A. Anello, NAB general counsel, asserting courts centrated on mechanics of two types of Full -page newspaper advertising cam- have reserved to commission authority coverage that have created many prob- paign urging grass -roots support for over CATV program origination, said lems for broadcasters on Capitol Hill televised presidential debates has been city should take no action on that sub- -urban riots and community- involve- kicked off by Joseph L. Brechner, pres- ject until after FCC establishes over -all ment programs (see page 46). Both ident and general manager, WFTV(TV) policy. types were explored in urban-problems Orlando, Fla., as national chairman of In related development last week, session before record conference regis- Citizens for Debate organization. effort within commission to issue notice tration of about 320 broadcasters. First advertisement appeared in of rulemaking aimed at prohibiting Herbert Cahan, WJZ-TV Baltimore, Washington Post Friday (Oct. 18) with CATV systems from originating com- recommended stations outline logistics coupon return for names of voters who mercials was abandoned, at least for of coverage beforehand, affirm general proclaim "right to hear" major candi- present. Proposal was circulating among manager's decision- making authority for dates discuss issues on same platform. commissioners three weeks ago and was coverage at riot scene, and judiciously

More "At Deadline" on page 10. said stations should establish rapport with black community, including mili- tants; broadcast their side of riot story Week'sNeadliners as well. and institute system of rumor control. Radio received ancillary benefits during riots. he suggested: "I think a lot of people rediscovered [it] who hadn't known radio in a long time" because medium is "more immediate."

CBS probe motive questioned Question of whether CBS conducted its own investigation of warm -TV Chicago pot -party film so as to support on -air denial of charges of "staging" appeared to be thrust of FCC counsel's question- Mr. Mitchell Mr. Gossett Mr. Fogarty Mr. Berger ing Friday (Oct. 18) of CBS Inc. Pres- ident Frank Stanton and other top company officials (see page 66). Commission questioned why CBS failed to interview pot -party participants and limited internal probe to its own employes. CBS witnesses, including Al- bert Dwyer, staff attorney heading CBS's probe, explained that for long time they didn't know identity of any of these individuals and wBBM -TV reporter Jack Missett had refused to dis- close identity because he had promised Mr. Vróa Mr. O'Grady Mr. Jeneson them anonymity. Mr. Dwyer questioned value of information even if party- C. Stuart Mitchell, president of Comp- 1950; VP in 1959; executive film pro- goers could have been quizzed since it ton Advertising Inc., New York, named ducer in 1962, and senior executive pro- was asking them to confess to crime of deputy chairman of agency and chief ducer of TV production and art in smoking marijuana. operating officer. Milton Gossett, senior 1965. Mr. Fischer joined BBDO in Dr. Stanton said CBS has no VP and cocreative director, succeeds 1950 as a TV producer. He became written policy about whether to stand Mr. Mitchell as president. Mr. Gossett executive TV producer in 1964 and VP behind newsman who seeks to protect was also elected to board and has been in 1965. his source even though FCC demands in services. placed charge of creative James F. O'Grady Jr., VP and general to know, but in this case CBS did so Mr. Mitchell joined Compton in 1946 manager, National Radio Sales Division, since reporter had promised protection as executive and was elected research RKO General, New York, appointed in order to get story on grave social president in December 1966. Mr. Gos- VP and general manager, RKO Radio problem. He claimed broadcast journal- sett joined Compton in 1949 in print Representatives Inc., new division of ism responsibility in this area is traffic department, moved into copy in sanie company. Mr. O'Grady joined RKO as print media. 1951 and was promoted to VP in 1963 General in April 1968, as VP and gen- and senior VP in January 1966. eral manager of division. He was previ- Frank P. Fogarty, head of Broadcasting ously with Adam Young -VTM, New ABC has new entry inked in Division, Meredith Corp., Des Moines. York, as executive VP. George R. Jene- Replacement show -first to be an- Iowa, has been elected corporate VP. son, National Radio Sales, has been ap- nounced in current season -was re- Mr. Fogarty has headed Meredith's pointed VP, RKO Radio. He will con- ported Friday (Oct. 18) by ABC -TV. Broadcasting Division since 1965. He tinue to be based in Chicago. One -hour contemporary- variety series. joined company in 1950 and served as John R. Vrba, director of television starring Tom Jones, British pop singer. general manager of Meredith's wow - sales, Avco Broadcasting Corp., Cincin- goes into schedule Friday, 10 -11 p.m. AM -FM -TV Omaha until 1960. nati, has been elected VP -TV sales. He EST, effective Feb. 7, 1969. ABC hasn't Lawrence Berger, VP and head of TV had previously been manager of sales decided which show to drop. Jones production, BBDO, New York, appoint- for KBTV(TV) Denver and VP for sales vehicle moves into period now occupied ed director of commercial design. Karl for KTTV(TV) Los Angeles. He was also by Judd for the Defense but plan is to M. Fischer, VP and executive producer associated with Fourth Network Inc., work Judd elsewhere into schedule. succeeds Mr. Berger. Mr. Berger joined which produced live and syndicated BBDO in 1947 as assistant art director. programs in sports field. He joined He was named head of television art in Avco Broadcasting in June. American Home, M -E split American Home Products Corp., Boyle - Midway Division announced Friday For other personnel changes of the week see "Fates & Fortunes." (Oct. 18) termination of three -year relationship with McCann -Erickson cov- edit tapes before broadcast. Significance ment practices. "You have to make an ering Aerowax, Old English waxes and of those turbulent events, he suggested, effort to hire Negro staffers," he said, polishes and Easy-Off household clean- should be explained through editorials. "when a vacancy conies up you may er. Products bill estimated $1.5 million, Stations can improve racial understand- simply have to say you are going to fill of which about $1.2 million is in broad- ing by airing related programs in prime it with a Negro." cast. New agency assignment was not time, and setting example in employ- John Burgreen, wAVA Arlington, Va.. disclosed.

10 BROADCASTING, Oct. 21, 1968 We don't carry everything!

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BROADCASTING, Oct. 21, 1968 11 KATZ Datobook SERVES ALL A calendar of important meetings and events ST. LOUIS in the field of communications

BY Indicates first or revised listing. Delaware Broadcasters Association. Annap- SERVING oils Hilton, Annapolis, Md.. October Oct. 25-27- Mideast area conference, Amer- ican in Radio and Television. Pitts- ITS SPECIAL Oct. 21- Deadline for filing reply comments Women on FCC's proposed rulemaking to codify burgh Hilton, Pittsburgh. policy on trafficking In station construction Oct. 28- Deadline for reply comments on AUDIENCE BEST permits and to require hearings in question- FCC's proposed rulemaking that would re- able cases. quire common carriers providing free or reduced service for Oct. 21- Meeting of Montana AP Broad- -rate Interconnection hotel, noncommercial educational stations to file casters Association. Rainbow Great reports with the commission every six Falls. months. Kentucky Oct. 21-23 - Annual convention, sOct. 26- Southern college radio conference, Broadcasters Association. Sheraton-Louis- Intercollegiate Broadcasting System. Speak- viIle, Louisville. ers include Rod Collins. director of radio- Oct. 22- Deadline for filing reply comments TV center, University of Virginia, and Will IN on FCC's proposed rulemaking that would Lewis, director of noncommercial WBUR- provide simplified procedure for class IV AM (FM) Boston. Sparks Auditorium, Georgia power increases and promote for those sta- State College, Atlanta. Information : IBS -7, tions stricter compliance with minimum Box 691. Georgia State College, Atlanta St. Louis separation rules. 30303. Oct. 22- 23- Meeting of State Broadcasting Oct. 28- Chicago chapter luncheon, The Associations of Kentucky and Tennessee. National Academy of Television Arts and YOU NEED Speaker : Jack W. Lee. vice president. WSAZ- Sciences. Speaker: Steve Allen. Continental TV Huntington. W. Va. and president. West Plaza hotel, Chicago. Virginia Broadcasters Association. Sheraton - Oct. 29 -30 - Annual meeting, Mississippi Louisville hotel, Louisville, Ky. CATV Association, Heidelberg hotel, Jack- Oct. 22 -23 -First state conference on tele- son. communications sponsored by Michigan Oct. 31-Nov. 1 Fall convention, Ohio As- double State Board of Education. Lansing civic - sociation of Broadcasters. Neil House, Co- center, Lansing. lumbus. Oct. 22- 23- Eastern annual conference Amer- ican Association of Advertising Agen- November cies. Speakers include Archibald McG. Fos- exposure ter, president and chief executive officer, Ted Nov. 1 -Fifth annual FM Day of Georgia Bates & Co., and Jack I. Strauss. chairman, Association of Broadcasters. Regency Hyatt R. H. Macy & Co. Plaza hotel, New York. House, Atlanta. Oct. 22-23- Broadcast executive sales con- Nov. 5-6 - Annual fall meeting Alabama the general advertising ference sponsored by Tennessee Association Cable Television Association. Guest House - of Broadcasters and University of Tennes- motor inn, Birmingham. see School of Journalism. University Center, of your choice and Knoxville. sNov. 7 -New deadline for comments on FCC's proposal to permit the use of field Oct. 23 -25 - Fifteenth annual conference, strength measurements for determining cov- ALWAYS Advertising Media Credit Executives Asso- erage of FM and TV stations, and to estab- ciation. Stougger's Louisville Inn, Louisville, lish a standard method of making such Ky. measurements. Previous deadline was Oct. 7. Oct. 23-14th Wisconsin FM Station Clinic. Nov. 7- 10- Meeting, board of directors. University of Wisconsin, Madison. American Women in Radio and Television. Oct. 23-25 -Fall convention, Illinois Broad- Shamrock Hilton, Houston. casters Association. Pheasant Run, St. Nov. 8- 9- Fall meeting. Wisconsin AP Radio - Charles. TV Association. Ramada Inn. Madison. Oct. 24- Newsmaker luncheon, International Nov. 6-8 - Northeast electronics research only full -time Negro Radio Radio and Television Society. Waldorf - and engineering meeting, sponsored by In- Astoria hotel, New York. stitute of Electrical and Electronics Engi- in the Central Middle West Oct. 24- Fall meeting, technical committee, neers Inc. Sheraton- Boston hotel and War Association of Maximum Service Telecasters. Memorial Auditorium, Boston. AMST headquarters, Washington. Nov. 6-8-West Coast conference on broad- Oct. 24-25--Fall meeting, Mid-America CATV casting of Institute of Electrical and Elec- KATZ blankets the market Association, Prom -Sheraton motor inn. Kan- tronics Engineers. Ambassador hotel, Los sas City, Mo. Angeles. within the market over - Oct. 24-25- Annual meeting, NBC Radio Nov. 8- Deadline for filing comments on Network Affiliates. 1/3 million consumers Speakers: Walter D. FCC's proposed rulemaking to permit pub- Scott, board chairman: Julian Goodman, lic inspection of network affiliation con- president, both NBC, and Stephen B. La- tracts. bunski, president NBC Radio Division. Plaza hotel, New York Nov. 8- Deadline for filing reply comments on FCC's proposed rulemaking concerning Oct. 24- 27- Western region conference, television programs produced by nonnetwork SPECIAL RADIO American Advertising Federation. Speakers: suppliers and not made available to certain John P. Cunningham, honorary chairman of television stations. board, Cunningham & Walsh Inc. ; Ted H. FOR ST. LOUIS Factor, senior vice president, West Coast Nov. 8- Annual meeting, Colorado CATV operations, Doyle Dane Bernbach Inc.; Association, Antlers hotel, Colorado Springs. Howard H. Bell, president AAF, and Walter Nov. 8 -10 - Second district convention, 24 HOURS A DAY E. Terry, senior vice president and manag- American Advertising Federation. Speakers ing director, D'Arcy Advertising, and na- include Howard H. Bell, president of AAF and tional chairman, AAF. El Mirador hotel, William P. Represented Nationally by Palm Grayson, executive vice presi- Springs, Calif. dent of Johnson Publishing Co. and pub- BERNARD HOWARD & CO., INC. Oct. 25-26 - Fall meeting Maryland-D.C.- lisher of Ebony and Jet. Pocono Manor,

12 BROADCASTING, Oct. 21, 1968 Comes the Evolution

Audimax and Volumax Television Mobile Vans Image Enhancer

...and now the Minicam VI

The new Minicam VI is just one more innovation from CBS Laboratories -the organization which has researched, developed, produced and marketed such remarkable advances in the science of sight and sound as the Audimax and Volumax, Mobile Television Vans, and the Image Enhancer. The organization with vision on the move. Now the new Minicam is free to go anywhere: land, sea or air- riding easily on the shoul-

der of a single cameraman. And brings you studio -quality t I color pictures live right from the scene of action! Look to = = LABORATORIES Stamford, Connecticut. A Division of CBS Laboratories for tomorrows electronics today. Columbia Broadcasting System, Inc.

BROADCASTING, Oct. 21, 1968 13 Pocono Manor, Pa. Nov. 10- 13-California CATV Association NAB fall conferences fall meeting. Del Coronado hotel, Coronado Oct. 21 -22-Ambassador hotel, Los Angeles. Island. Oct. 24-25- Denver Hilton, Denver. Nov. 10-15 -104th technical conference, So- ciety of Motion Picture and Television Engi- Nov. 11- 12- Sheraton Gibson, Cincinnati. neers. L'Enfant Plaza Communications Nov. 14-15- Dallas Hilton, Dallas. Washington. Centre, Nov. 18-19- Atlanta Marriott, Atlanta. Nov. 11-15- Fourteenth annual Holm seminar on electric contact phenomena, sponsored by Illinois Institute of Technology in syndica- and IIT Research Institute. Sherman House, and to limit their participation Chicago. tion activities. Nov. 12 - Radio commercials workshop International Radio and Television Society. January 1969 Waldorf- Astoria, New York. Jan. 9-New deadline for filing reply corn - Nov. 16-Deadline for filing comments on ments on FCC's proposed rulemaking con- FCC's proposed rulemaking to prohibit net- cerning television programs produced by works from owning or controlling more nonnetwork suppliers and not made avail- than 50% of their nonnews prime -time pro- able to certain television stations. Previous graming. and to limit their participation in deadline was Nov. 8. syndication activities. Jan. 10 - Network newsmen newsmaker Nov. 17-20- Annual convention of Broad- luncheon, International Radio and Television casters Promotion Association. Deauville Society. Waldorf- Astoria hotel, New York. hotel, Miami Beach, Fla. Jan. 10-12- Midwinter conference, Florida Nov. 18-Oral argument before FCC on its Association of Broadcasters. Orlando. proposed rulemaking to permit public in- Jan. 16- 18-Florida CATV Association meet- spection of network contracts. ing. Marco Island. Nov. 19 Special stockholders meeting, - Jan. 17 -Cable Television Association of Corinthian Broadcasting Corp. Bankers Trust New England meeting. New Hampshire Co., New York. Highway motel, Concord, N. H. Nov. 19- Deadline for filing reply comments on FCC's proposed rulemaking that would Jan. 24-25-First annual convention, Geor- permit stations licensed In the community gia Cable Television Association. Macon. antenna relay service to transmit program Jan. 27-Annual midwinter meeting, Idaho material originated by CATV systems. State Broadcasters Association. Downtowner Nov. 19-21 - Annual meeting, Television motel, Boise. Bureau of Advertising. Continental Plaza Jan. 28-New deadline for filing reply com- hotel, Chicago. ments on FCC's proposed rulemaking to one Nov. 19- 22- Forty- fourth annual National limit station acquisitions to full -time Association of Educational Broadcasters con- outlet per market. Previous deadline was vention. Speaker: Frank Pace Jr., chair- Sept. 30. man. Corp. for Public Broadcasting. Shera- ton -Park, Washington. February Nov. 19- 23-National convention, Radio and Television News Directors Association. Bev- Feb. 5- Newsmaker luncheon, International erly- Hilton, Beverly Hills, Calif. Radio and Television Society. Waldorf - Astoria hotel, New York. Nov. 20-23- Fifty -ninth anniversary meeting, Sigma Delta CM. Speakers include Dr. Feb. 6-9- Meeting, board of directors. Frank Stanton, president CBS; Roger Ta- American Women in Radio and Television, tit I tarian, UPI editor; Lou Harris, pollster, and Las Vegas. Donald Shanor, Chicago Daily News Euro- Feb. 12 -14 - Annual convention, National pean correspondent. Atlanta Marriott, At- Association of Television Program Execu- lanta. tives. Los Angeles. Nov. 21-New deadline for reply comments Feb. 14- 15- Meeting, board of trustees. on FCC's proposal to permit the use of educational foundation, American Women field strength measurements for determining in Radio and Television. Executive House. coverage of FM and TV stations, and to Scottsdale, Ariz. establish a standard method of making such measurements. Previous deadline was Feb. 25 -28 -1968 Conference. Western Radio Super TV spots have to operate Oct. 21. and Television Association and West Coast Instructional Television. Olympic hotel, Se- in a super-sales environment. Nov. 21 -23 - Sixth annual National Broad- attle. cast Editorial Conference sponsored by the W]XT dominates 100% of the Radio-Television News Directors Associa- top 25 shows ranked by homes tion. Beverly Hilton hotel, Beverly Hills, March Calif. reached,` in the 44- county, March 13 - Annual anniversary banquet, Nov. 22-Autumn managers seminar, Kan- International Radio and Television 52 billion North Florida / South sas Association of Radio Broadcasters. Ra- Society. Inn, Ed Sullivan will receive 10th annual Gold Georgia market. mada Manhattan. Medal Award. Waldorf- Astoria hotel, New Nov. 26-Newsmaker luncheon, Internation- York. al Radio and Television Society. Waldorf - So send us your spots; we'll Astoria hotel, New York. March 21 -IBA winners newsmaker luncheon, International Radio and Television So- make 'em super. Food, soap, ciety. Waldorf -Astoria hotel, New York. cigarettes, automobiles or December March 23- 25- Southern CATV Association meeting. Monteleone hotel, New Orleans. whatever product ... move it 6-8 annual radio programing Dec. -Third March 23-26- Annual convention, -fast, conference, Radio Program Conference ad- National on- visory committee. The Riviera hotel, Las Association of Broadcasters. Shoreham and JACKSONVILLE Vegas. Sheraton -Park hotels, Washington. FLORIDA Dec. 9 -New deadline for filing comments on FCC's proposed rulemaking concerning April television programs produced by nonnetwork suppliers and not made available to April 11 -Radio day newsmaker luncheon. certain television stations. Previous deadline International Radio and Television Society. was Oct. 8. Waldorf- Astoria hotel, New York. AC1BSAffiliate Dec. 16 -Oral argument before FCC on its April 13-14 - Spring board meeting and wJxT O proposed rulemaking to prohibit networks broadcasting day, Florida Association of 'Source: Feb-Mar 1968 ARB from owning or controlling more than 5O9 Broadcasters. University of Florida, Gaines- Subject to qualifications therein. of their nonnews prime -time programing. ville.

14 BROADCASTING, Oct. 21, 1968 arQUetta O Netuna0 Ashland Ishpeming 00Nao e DOUGLAS BAYFIELD Hurley° MARQUETTE Munising tit ALGER Newberrv SCH00LCRAFT PINE ASHLAND Iran F i Ó Crystal Fade EC °Mulcktey DICKINSON Ohtayward DELTA Manistique

WASHBURN O Reme FwrenceO I ark, II Lake SAWYER PRI ORENCE 'IDA Rr lderO aeuwli Ca

LINCOLN LANGLADE Goodd ales ldadand Medford() Q emu SA Anligo ST. CROIX CHI PPEWA DUNN °M;Mudaon Chippewa Falls IOODOWad O Waueau[g River Fana Menomon SHAWDmn -{¡ OEUnd LEELANAJ ElIeworlh IO ,THON 0 aíre AR I ° passion nn Brae ;ity0 LAI RE PIERCEi! ()our Franking Weh GR rchdd i^i OB Marshfield iSlevena KEWAoUNEE BENDE TRAY Mon. ° pl¡n Pó n awne W000 O M BUFFA Ireen Bay t Kewaunee MANISTEE 3IEXF ou, - I ;abasna . PORTAGE ` L ON ISCOnsin R ' p on Codil WABASHA A. p J. iun Manistee tal. -r r: Q IRocheshr tsorwy WAUSnRWemeO Oia:n°ew r r.,Er O ADAMS I MASON LAKE DODGE j WinonaQ ° ()Chilton Sparts wyenus011uNEAU w,ula,.. Oahkosh0 OLMSTEO Ludington i WINONA tw caosae O w,nn,twP, O tlald -n o i(ï Damp Doupas O -iaetaace Green Uke MONROE 1 I Maun()on 1 O ()Chatfield *La °Ripon Pentwat Crosse 8 MOWER O Fond du O Sheboygan O MontNlo cati. teal Lac ()Had IPreatonO Choy FOND DU LAC SNE9OYGAN NEWAYGO AwHn -FYL.MORE VERNON O:EANA Viroqua° OUFxre s- g Portage While Cord .n DODGE puuuE Dag west Eland RICHLAND Baraboo* Nevoid COLUMBIA O 1 ° MITCHELL Crasco° wINNESNIEK Pon1 W Richland Center SAUK Juneau asa- HOWARD e Wasik. e OHarqor Oosaue airs du Sac O Decorah CRAWFORD . i lkaroh ALLAMAKEE Waleßown Nighttime Dominance Top 25 Programs in Green Bay Television - Feb., March '68... ARB" Station Program Total Homes Station Program Total Homes Station Y Dean Martin 111,700 WBAY -TV Jackie Gleason 70.500 WBAY-TV Family Affair 97,400 WBAY -TV Gunsmoke 69,100 WBAY-TV Andy Griffith 92,000 WBAY -TV Tues. - News Weather, Sports (6 -6:30 PM) 69,000 WBAY-TV Red Skelton 91,800 WBAY -TV Daktari 68,100 WBAY-TV Carol Burnett 83,900 WBAY -TV Mon. - News /Weather, Sports (6 -6:30 PM) 67,100 WBAY-TV The Lucy Show 82,900 WBAY -TV Wed. - Weather, News, Sports (10 -10:30 PM) 66,700 WBAY-TV Smothers Brothers 82,100 WBAY -TV Petticoat Junction 66,500 WBAY-TV Beverly Hillbillies 81,200 WBAY -TV Jonathan Winters 66,200 WBAY-TV Mon. - Weather, News, Sports (10 -10:30 PM) 79,100 WBAY -TV Wed. - News/Weather/Sports (6 -6:30 PM) 65,800 WBAY-TV Green Acres 78,700 WBAY -TV Thurs. - News /Weather,:'Sports (6-6:30 PM) 65,400 WBAY-TV Gilligans Island (Mon. - Fri.) 72,100 WBAY -TV Gomer Pyle 65,200 WBAY-TV Gentle Ben 71,900 WBAY -TV My Three Sons 65,100 WBAY-TV Lassie 71,000 WBAY -TV 24 Station Y I Station Z 0 News Dominance

6:00 - 6:30 PM Feb. - March '68 ARB` WBAY -TV 66,400 Homes 56 Share 93,200 Adults The Resultstation STATION Y 25,700 Homes 22 Share 38,700 Adults

STATION Z No Local News Show

10:00 - 10:30 PM Feb. - March '68 ARB"

WBAY -TV 67,100 Homes 56 Share 96,200 Adults STATION Y 42,800 Homes 36 Share 62.800 Adults STATION Z 9,800 Homes 8 Share 13,800 Adults

.:j BLAIR TELEVISION - Subject to lirnilations of survey Kaiser Broadcasting: DOING THINGS IN A BI G Big Audiences. WKBS TV reaches more Average TV Households than the VHF independents in St. Louis and Minneapolis (9 AM -Mid, F/M 68 ARB). Big Reach. Larger net weekly circulation than the NBC affiliate in St. Louis, the 11th TV market, or the CBS affiliate in Hartford -New Haven, the 13th TV market (Total Net Weekly Circulation, F/M 68 NSI). WKBS TV is the most viewed independent in Philadelphia and the most viewed UHF station in the nation (Avg TV HH, 9 AM -Mid, F/M 68 ARB). Big Programming. 85% First Run Color programming, prime time weeknights. 100% by January! THE DONALD O'CONNOR SHOW Philadelphia's only Mon -Fri Prime Time Variety Show. WAY IN PHILADELPHIA TRUTH OR CONSEQUENCES in its third big season. sr THE TEN O'CLOCK NEWS Philadelphia's only 10 PM news ... 23-man staff... largest in Philadelphia for a single news program.

Plus THE JOHN GARY SHOW, NHL FLYERS, HY LIT, DIALING FOR DOLLARS, Big Advertisers. 21 of the top 25 spot advertisers. PERRY MASON. Coming this Big Facilities. 41/2 acre plant houses full color facilities, January: hi -band Color VTR, latest special effects equipment. PAY CARDS, Big Coverage. Optimum power from 1200' tower at Phila- first run color! delphia antenna farm puts Grade B signal into four states. Big with the Big Staff. 114 people...doing things in a big way. kids too ... FLINTSTONES, SUPERMAN CAPTAI N PHILADELPHIA WKBS TV KAISER FOR PHILADELPHIA Represented by AVCO TV: Los Angeles Philadelphia Boston Detroit San Francisco Cleveland Radio: Boston San Francisco Cambridge

(Audience data are estimates only, subject to qualifications of the source report) Everyone in South Florida is talking BROADCASTING PUBLICATIONS INC. Sol Taishoff, president; Lawrence B. about the Taishoff, executive vice president and weather... secretary; Maury Long, vice president; Edwin H. James, vice president; B. T. Taishoff, treasurer; Irving C. Miller, on MIAMI'S comptroller; Joanne T. Cowan, assistant WLBW ®TV treasurer. Broadcasting INE NUS INE SSW EENLY OF TELEVISION ANO RAO10 TELEVISION

Executive and publication headquarters: BROADCASTING -TELECASTING building, 1735 DeSales Street, N.W., Washington. D.C. 20036. Phone : 202 -638 -1022. Sol Taishoff, editor and publisher, Lawrence B. Taishoff, executive VP.

EDITORIAL Edwin H. James, vice president and executive editor; Rufus Crater, editorial director (New York) ; Art King, managing editor; Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Leonard Zeldenberg, David Berlyn (New York), Rocco Famighetti (New York), Morris Gelman (Holly- wood), Sherm Brodey, senior editors; Joseph A. Esser, F. Martin Kuhn, Robert A. Malone, associate editors; Alan Steele Jarvis, James C. Learnard, Steve Millard, Sue M. Tropin, staff writers; Timothy M. McLean, Jeffrey Olson, Mehrl Martin, Marcia Sanford, editorial assistants; Gladys L. Hall, secretary to the publisher. Jack Lefkowitz, art director. Erwin Ephron (vice president, director of media, Papert, Koenig. Lois), research adviser.

BUSINESS Maury Long, vice president and general manager; Warren W. Middleton (New York), national sales manager; Ed Sellers, advertising director; Eleanor Manning (New York), institutional sales manager; George L. Dant, production manager; Harry Stevens, traffic manager; Bob Sandor, assistant production- traffic manager; Margaret E. Montague, classified advertising; Dorothy Coll, advertising assistant. Irving C. Miller, comptroller; Eunice Weston, assistant auditor; Sheila Now -RADAR Weather Thacker. CIRCULATION David N. Whitcombe, circulation direc- reported by tor; Richard B. Kinsey, subscription South Florida's only manager; Michael Carrig, William Criger, Kwentin Keenan, Jean Powers. Suzanne Schmidt, Katherine Tucker, meteorologist Walter Cronise Arbenia Williams.

BUREAUS ONLY Miami station with its own meteorologist New York: 444 Madison Avenue, 10022. Phone : 212-755-0610. ONLY Miami station with its own complete radar installation Rufus Crater, editorial director; David Berlyn, Rocco Famighetti, senior editors; ONLY Miami station with direct communication Walter Troy Spencer, associate editor; Hazel Hardy, Caroline H. Meyer, Linda to National Meteorological Center Miller, staff writers. Warren W. Middleton, national sales ONLY Miami station with its own corps manager; Eleanor R. Manning, institu- of "Weather Watchers" tional sales manager; Greg Masefleld, Eastern sales manager; Laura D. Grupinski, advertising assistant. Chicago: 360 North Michigan Avenue, 60601. Phone: 312 - 236 -4115. Lawrence Christopher, senior editor; David J. Bailey, Midwest sales manager; Rose Adragna, assistant. Hollywood: 1680 North Vine Street, 90028. Phone: 213 -463-3148. Morris Gelman, senior editor; Bill Merritt, Western sales manager.

BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Baos»cAsazNo -The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired In 1932, Broadcast Reporter in 1933, Telecast* in 1953 and Television* in WLBW= 1961. Broadcasting-Telecasting* was Introduced in 1946. MIAMI .FLORIDA AFFILIATED WITH WCKY *Reg. U.S. Patent Office. 50 KW CINCINNATI. OHIO (Contents copyrighted 1968.) 16 BROADCASTING, Oct. 21, 1968 OpenMike DIVORCE COURT lands with Applause on new appearance that your publication not only is performing a considerable service to our in- IMPACT EDITOR: Congratulations on the "new" dustry, but is also maintaining the high- magazine. design and new graphics in market The est standards of journalism. -Seymour along with added in features the -depth Amlen, associate director of research, after market as, television, leader such "Spot industry ABC -TV, New York. in 1968," [BROADCASTING, Oct. 7] all make for even better must reading - Loss of a friend Fred E. Walker, vice president and gen- In Cleveland eral manager, wLWT(TV) Cincinnati. EDITOR: 1 noted the announcement of the untimely death of Arthur Schatzow, EDITOR: Three cheers for the new DIVORCE COURT chief of the FCC Broadcast Bureau's typographical touches and features that division of research and education sent made their debut in the Oct. 7 issue. [BROADCASTING, Oct. 71. Art Schatzow They add a nice note of freshness to the share up 22% was a devoted public servant. His pre- look of the book. Keep it up. -Clayt un- adults up 49% Kaufman, director, mature departure should not go sales promotion and noticed. Aside from the fact that he research, wcco Minneapolis. was a nice guy, he was certainly repre- women up 34% EDITOR: I like the new layout and type. sentative of the broad group of unsung over the program previously It gives the book a fresh modern look: heroes in Washington who work hard in the time slot even classified advertising is easy on the and silently and ultimately for the bene- on WJWTV, eyes that takes a bit of doing. -and fit of the public, and in this case, the Monday through Friday, Congratulations. -Lou Frankel, Selvage broadcasters as well. Melvin A. Gold- and Lee, New York 1 -1:30 p.m. berg, vice president, John Blair & Co., ARI: OCT. 1967 VS. OCT. 196, EDITOR: As I fingered through the Oct. New York. 7 issue I noticed a completely new face - "Divorce Court" lifting. As a broadcaster for 14 years, Wants radio sales listed consistently delivers more homes, I have always felt that BROADCASTING EDITOR: I have been a subscriber to more women. was the media magazine. Thank you for BROADCASTING for many years. How- making a great magazine even greater, ever, this is the first year that I bought and so much easier to read. your YEARBOOK. I am just as pleased Especially enjoyed your article titled, 30 Rockefeller Plaza with the YEARBOOK as with the maga- FILMS New York, N.Y. See page 35 "Suddenly-it's an activist FCC." Keep zine. I was surprised at the wealth of up the great work. -Charles N. Doll, information in the YEARBOOK. However, general manager, WISZ -AM -FM Glen I have a suggestion. I noticed that you Burnie, Md. list all TV transfers since the inception of TV. I realize that you cannot list Grade A for accuracy all radio transfers, but I think it would ow do major companies if you did list all the world focus EDITOR: For the first time in my rec- be very helpful gain ollection, my remarks to a reporter radio transfers for a I 2-month period on their image and news? have neither been misquoted nor dis- preceding publication of your "Year- By reaching the newsmen Zimmerman, torted in an article concerning broad- book,"- Philip Gilbert who in turn reach the world - Paneth & Co., New York. casting and audience trends ( "The in- the newsmen of electronic [BROADCAST- (The 1969 YEARBOOK is going to press but dependents' bigger bite," the editors will consider Mr. Zimmerman's journalism. And how to reach ING, Oct. 14]). I am inclined to think suggestion in planning the 1970 issue). these newsmen? Through their most relied upon source, BROADCASTING. Universally recognized by advertiser and reader alike as the Businessweekly that keeps you abreast or ahead of the news in world broadcasting.

Mr. Raub Mr. Weinblatt Mr. Eplrrort NEED A QRK Goofed gallery TURNTABLE? EDITOR:... for Ben Raub's sake please "Week's Headliners" Oct. 14. The three men correct the picture captions.-Erwin with their proper identification are shown here. Benjamin D. Raub is VP and assistant CONTACT CCA THEM) Ephron, vice president, director of general attorney at NBC. Myron Weinblatt media, Papert, Koenig, Lois, New York. is VP. talent and program administration CCA ELECTRONICS CORP. GLOUCESTER CITY, N. J. (A printer with an extra quota of thumbs for NBC -TV, the job formerly held by Mr. CCA (609)456.1716 shuffled the names and the pictures in Raub.)

BROADCASTING, Oct. 21, 1968 19 MoiIayMenio from Jack Hughes of Kenyon & Eckhardt Inc., New York

Radio -key to moving package goods

I believe a lot of us in the business, structure, etc., could not be changed, advertising in radio. As part of our iu whether it be account management, and test -market operations had to con- troductory plan, we used radio along media or creative, have applauded the tinue (high inventories in warehouses, with print and television to tell our resurgence of radio during the past few sales commitments made). basic proposition. In other test markets years in package -goods communications. Our creative group developed a num- the same amount of money-and more We certainly have at Kenyon & Eck- ber of concepts, each considering peo- -was put behind TV and print. hardt. For we have developed a philos- ple, their needs and their wants. Our Now, anyone in the business less than ophy that is unique. It is a philosophy concept was selected. Copy was written. two days might be naive enough to sug- or discipline that is interested in dem- Our strategy was to convince active, gest that radio should be part of a toilet ographics, but more interested in what contemporary people, whether they soap market -media plan. But certainly the consumer is like and what the con- were active or they just thought they after two days, specialization takes over sumer wants from a product we sell. were active, whether they were 6 or and the feeling would be that for close And radio, on a number of occasions, 60, that this cereal was best for them beauty shots, you have just got to use has helped us turn out advertising that (and they would enjoy it too). television or print. Well, maybe that is strikes directly at the heart and mind The campaign was first introduced the general case: however, from my of the consumer we want to motivate. with radio alone in an old test market files, I can show charts that document The majority of sophisticated people where there had been television and a substantial accelerated intorductory in our business ftels there is a certain print, and was to be later introduced share and maintaining share for the demographic characteristic which they into additional test markets along with media plan which used a combination could attach to someone who listens to television and print. o radio with print and television versus rock 'n' roll music, news and classical Prior to complete introduction in the the one that excluded it. stations. Unfortunately, that is the way new test markets, we found that radio Radio helped us reach the specific radio used to be promoted and sold. not only stopped the declining share people we needed so that we could But it's a different story now. Mar- (according to Nielsen) in the old mar- present our selling proposition to a re- keting advertising men realize that to- ket, but started the share on a steep sponsive audience. day's listener of a rock 'n' roll station rise, which was a surprise to all of us. Now this obviously does not mean does not necessarily have to be blonde, The main reason for the brand's suc- that all an advertiser must do is spend green eytd and mini- skirted. She can be cess was the development of a proper all of his budget in radio. What it does gray haired, brown eyed and the mother concept that could be placed in a medi- mean is that an advertiser and his agency of five children. Both women, however, um (and specific stations within that must consider people. They must con- have one thing in common: They're medium) to guarantee reaching an sider who the people are and what the "swingers." audience that had a specific attitude re- people want from the product. They In short, a good station is able to quired to sell the product. must consider the person's attitude illustrate a personality, a point of view, In the case of toilet soap, the story more than his age, his interest more an appeal which will reach or be found is similar. In introducing a new toilet than his income. by a specific segment of the broadcast soap for a leading manufacturer, it was In many cases this makes radio an audience and listened to. This station necessary to reach a specific type of excellent medium due to station selec- then is extremely valuable because it woman, who would be interested in our tivity. I am sure, given a few minutes, has an audience with the same type of concept which could be paid off in our any of us can give a valid reason for attitude regardless of demographics. product formulation. At the time of in- print or for television. It is just that I For many years I have felt that radio troduction, approximately four years applaud the growth and importance of as a medium has been terribly under- ago, there was no soap manufacturer radio today. rated from a marketing standpoint. Over the past few years, there is evidence that the large manufacturer, especially the package -goods manu- Jack Hughes started in the facturer, has become aware of its via- advertising agency business in the bility. There are a number of examples mailroom of Lennen & Newell, New York. I could give which would illustrate how In 1954, he joined BBDO's research radio has helped me (either as client department, and later Colgate or as agent) to sell products. Here are -Palmolive, becoming manager of two: one concerning cereal; the other, marketing research in 1962 and in 1964, toilet soap. senior product manager on all toilet soaps. The cereal case history goes some- In 1965. Mr. Hughes went to Kenyon & thing like this: The test cereal had been Eckhardt, New York, in account manage- in test markets for about a year. It had ment. He is now vice president, account not done well. One of the major weak- superviso at K& E. He teaches at Brooklyn nesses uncovered was that consumers College and Fordham University. could not detect any produt uniqueness. Nevertheless the product formulation,

20 BROADCASTING, Oct. 21, 1968 ANOTHER GIANT STEP.

WBEN Radio Buffalo, The Giant of the North, is now being sold by Metro Radio Sales. Representing big stations in big markets. WBEN, SI METRO RADIO SALES

BROADCASTING, Oct. 21, 1968 21 WBAL -TV ANNOUNCES

Love thy neighbor but be discreet' CONTEST WINNERS "BEHIND EVERY SUCCESSFUL WOMAN MAN IS A WHO HAS NOTHING TO WEAR! $500 1 st Prize "Reality is a William M. Wood, Jr. crutch'/ McCann- Erickson, Houston "ARB is wrong! $200 2nd Prize A is B is correct." Virginia Russett "Salesman who cover Post -Keyes- Gardner, Chicago of territory chair instead - -always on bottom!" $100 3rd Prize Rick "ED SULLIVAN IS ALIVE!" Busciglio Cunningham & Walsh, New York "Dunk your doughnut in LSD - and take a round trip" $10 Special Merit Awards

Olgo Hutchins Joe McGowon have W. E. Wilhelm Advertising, Baltimore Leo Burnett, Chicogo "You don't Carol Sibenoc Richard L. Harrison Joey e tohetonlish BBD&O, Pittsburgh Lowell Advertising, Baltimore to like Tom Overman Pat Hoyt Barnes /Champ, San Diego United Advertising, Chicogo Joy Feldstein Joe Marcoe Richard K. Manoff, New York Grey Advertising, New York "Mickey Barbaro Ames Charles D. Kneffer, Jr. Rooney isn't as tall as he looks" Young 8 Rubicam, New York Lang, Fisher 8 Stashower, Cleveland F. S. McMahon Nancy Dockry Erwin Wosey, los Angeles Dancer-Fitzgerald- Sample, New York Charles Tracy Don Robinson city clean Charles Tracy, Baltimore Cose Advertising, Dallas "Keep your Valerie Kilkeory George Strokes MocManus, John & Adams, Chicago Strokes /Colossus, Baltimore eat a pigeon!" Michael C. Morontote Marvin Press Simons -Michelson, Detroit Dancer- Fitzgerald -Sample, New York

Jack L. Levin Avrillo Phillips Shecter A Levin, Baltimore tiller, Neal, Bottle 8 Lindsey, Atlanta

WBAL -TV's Year of the Look -In is WBALTTv full of "rewarding" surprises for Balti- more area viewers and advertisers. Look into it with your Petry man. BALTIMORE Nationally represented by Edward Petry and Company

22 BROADCASTING, Oct. 21, 1968 Oct .21,1968:Vo 1.75, N o.17 ß,oaücastiiiqjN`

Spot TV: nudging the billion mark Third quarter booms; fourth looks strong; minutes still in demand, but 30's are gaining

Spot television sales are moving with ents (81%) reporting current business from 5% to 25% and averaged about a momentum that is probably without up from year-ago levels and only one 15 %, while for the full year they parallel for the autumn season and in 10 (9% ) reporting spot sales down ranged from 6% to 35% and also av- seem sure to go on to a new record for from last year. A year ago, over half eraged about 15 %. the year. of the respondents said spot business Many stations in markets of all sizes The fall surge follows a bulid-up that was lagging and fewer than four out of volunteered that local business this year started last spring when it first became 10 said it was up (see trends chart this is up, no matter how national sales are clear that the sluggishness that had be- page). faring. These reports came from broad- set spot TV and other media for more In addition, 85% of those offering casters who said national spot is boom- than a year was finally breaking (BROAD- full -year estimates expected 1968 spot ing, as well as from broadcasters whose CASTING, June 3). sales to surpass 1967's-more often national is softer. A number of the lat- This assessment is drawn from results than not by sizeable percentages -and ter said local gains more than offset the of BROADCASTING'S eigth annual station another 9% expected to match last drop in national. survey of fall business, a supplementary year's total, leaving 6% bracing for a Several stations credited much of this spot-check of leading TV station repre- slippage this year. year's upturn to political business, but sentation firms and cross -checks with Bullish reports came with compara- a number also said it would have been others close to the spot- buying business. tive consistency from markets of all an upbeat year even without politicals, Estimates described as conservative sizes but in general tended to be some- referring to such other factors as "a put third -quarter gains in national and what more numerous in markets having great flow of money in the market' 'and regional spot sales at 10 % -15% above four or more stations than in markets "more advertisers spending more mon- last year's third quarter and predicted with three, and were slightly more fre- ey full -year advances on the order of 10% quent in three- station markets than in The virtually sold -out status of the -or more. One knowledgeable observ- those with fewer than three. This was networks for the fall season also was er put it this way: "Business is good - true as to both the status of current cited as contributing to spot gains, al- and I'm talking about small markets as business and projections of full -year though some stations also complained well as large." Many stations individual- totals. that network sale of participations had ly predicted their own gains would be The number of stations offering esti- weakened their spot sales. in the 15 % -20% range, but station mates of billings gains-both current The station survey also added further reps tended to be more conservative, business and for the year -was too small documentation for the 30- second com- with estimates generally in the 8 %- to have statistical significance, but for mercial's rise in popularity. Among 12% bracket. current spot sales they generally ranged lengths listed by stations as being in A 10% increase over last year would bring the national -spot total within striking distance-in 1969 -of its first All signs support spot autumn was the lowest since 1961; this billion -dollar year. year it is the highest. Complete FCC figures for 1967 have television sales gains Conversely, the percentage that re- not been released, but the Television ported autumn business currently run- Bureau of Advertising has put that The dramatic turnaround in spot tele- ning below year -ago levels is the small- year's spot -TV total at about $863 mil- vision sales this year is reflected in the est since 1963 and only a fraction lion, down 1% from 1966. On this table below, based on returns from of last year's total. And of those whose basis a 10% increase in 1968 would stations in fall surveys conducted by current business push the total to $949 million and a BROADCASTING for the past seven years. isn't up, more said it is about even with year -ago levels than 5 % -6% gain in 1969 would take it over Last fall, the percentage of stations the billion -dollar mark. Except for reporting sales up from the preceding said it is down. 1967, spot TV's annual growth rate has 1965 1964 1963 1962 not fallen below 10% since the reces- 1968 1967 1966 4.6 sion year of 1961, when it was %. Up: 81% 35% 64% 75% 73% 76% 80% Returns from stations in this fall's survey reflected a sharp reversal in the Down: 9 57 22 12.5 14 6 13 spot -TV state of affairs since the fall Same: 10 8 14 12.5 13 18 7 of 1967, with eight out of 10 respond-

BROADCASTING, Oct. 21, 1968 23 short supply, minutes remained number on the track to continue where it left sales for 1968 will be up 12% over last one with 52% of the mentions, but 30's off in '66." year. The first half of 1968 was up 8 %, moved into second place with 25 %, For another big company, the year but third- and fourth- quarter increases ahead of 20's with 10 %. Similarly, 30's so far has averaged a 15% increase, but are still under wraps. The reasons given were listed as being in second greatest an executive said projections from for the over -all increases were the fact demand, among agencies, getting 23% September and October could raise the that networks were sold out, greater of the mentions as against 66% for total to 20 %. He said there had been a use of 30-second spots, more spot ac- minutes and 10% for 20's. gradual build-up, with normal peaks of counts-more products on the market. Several reps also cited 30's, not only the broadcast year, and a good summer A spokesman for this firm said he as a still -growing trend but also as con- with about a 12% increase. had been "very pessimistic" about the tributing to the year's resurgence in The law of supply and demand is outlook for the next year until recently. billings. Here are some typical assess- acting in favor of the reps this year, The outlook for the economy, the sur- ments of the year to date and 1968 he noted as the reason for the increase. tax, the promise of additional taxes all prospects as a whole, as reported by He anticipated the continuation of this contributed to his pessimism. But now some of the reps checked last week: trend into 1969. he has "gone over to optimism" -based, One of the biggest reps, with a large The vice president and general man- he said, on instinct rather than real evi- number of major- market stations, ex- ager of a group -owned company re- ence. pects this to be a record year. It is ported that sales for the first six months Without offering percentages, a forecasting an average increase of 8 %- were substantially ahead of last year, spokesman for a long -list firm described 9% over last year and 4 % -5% over its and the third -quarter gain surpassed business in the first and second quarters previous record year of 1966. the first half's by a comfortable margin. as a slow upswing, followed by a "glo- A spokesman for the firm said that Going into the final quarter, he added, rious" third quarter and a lot of ac- after a slow first quarter, the summer October is continuing the brisk pace, tivity in the fourth so far. He was too was "exceptionally good," with sales up but November appears sluggish. cautious to predict a good outlook, but 20 % -25 %. He forecast a record fourth "We're bullish about the year as a saw no reason for a backslide. quarter for this year and a first quarter whole," he said. "Though business from A rep with a short but major-market of 1969 that "looks reasonably good." now on in is uncertain, we feel Novem- list foresaw an over -all gain for the year The spokesman saw the gains as "all ber and December will wind up well of 12 % -13 %. After a slow first- quarter relating back to last year, when every- since business is placed on such short gain of about 5 %, the company saw a one expected a business downturn and notice." leap of 21%-22% in the second quarter everything fell off. This year the econ- Another firm with a short list of and a drop back to about 11% gain in omy got over the '67 hump and back major- market stations estimated its total the third quarter. It is now forecasting

Network TV billings up over '67 mark Level rises despite September billing drop due to late introduction of new programs Network television billing for the first for new shows started later this year. cast Advertisers Reports placed the nine months of 1968 rose by 2.1% over TVB noted that network TV is in "an three -network total for the nine months levels for the same period of 1967, almost sold -out position." The bu- ended Sept. 30 at $1,050,500,000, up reaching $1,049,909,700, even though reau's figures are based on estimates from $1,025,200,000 in the comparable September billing dipped by 5.3 %, it provided by Leading National Adver- period of 1967. According to BAR esti- was announced last week by the Televi- tisers Inc. mates, NBC-TV's billing for the first sion Bureau of Advertising. Levels of viewing for the first nine nine months of this year rose by almost But TVB pointed out that advertiser months of 1968 increased slightly over 10% over the 1967 period, while CBS - billing gives a "misleading picture" for the 1967 period, TVB reported. The TV and ABC -TV both showed declines September because ABC and CBS in- hours of TV usage per TV home per of slightly more than 1 %. In September troduced their new programs two to day rose to five hours 40 minutes from NBC -TV edged out CBS -TV in billings three weeks later this year, while NBC five hours 35 minutes in the first nine for the second time this year (the first introduced its shows five days later than months of 1967. time was in July). Until 1968 CBS-TV in 1967. Thus the higher rates charged In a related announcement, Broad- had held the billings lead.

Network television net time and program billings by day parts and by network (add 000)

September January -September Hours of TV usage 1967 1968 % Chg. 1967 1968 % Chg. per TV home per day Daytime $ 42,135.4 5 41,119.4 -2.4 s 335,979.7 $ 343,443.6 +2.2 Mon. -Fri. 24,357.6 24,794.7 +1.8 244,130.5 248,130.1 +1.6 Levels to Date: Sat.-Sun. 17,777.8 16,324.7 -8.2 91,849.2 95,313.5 +3.8 Jan. -Sept. 1968: 5 hours, 40 minutes Night time 86,782.1 80,983.9 -6.7 692,174.4 706,466.1 +2.1 1967: 5 hours, 35 minutes Total $128,917.5 $122,103.3 -5.3 $1,028,154.1 $1,049,909.7 +2.1 Increase +5 minutes 1968 1967 ABC CBS NBC Total January 6:45 6:21 January $34,708.7 $55,896.5 $48,151.9 $138,757.1 February 6:33' 6:23 February 41,976.5 49, 911.3 47,051.6 138,929.4 March 6:18 6 :17 March 38,914.3 52,299.8 48,280.1 139,484.2 April 5:53 5:46 April 33,371.5 45, 797.6 43,707.2 122,876.3 May 5:22 5:28 May 29,6^6.5 43,014.1 42,779.2 115,399.8 June 5:02 4:58 June 25,l'91.5 35,416.4 32,577.3 93,085.2 July 4:36 4:50 July 24, 859.8 33,058.7 34,343.6 92,262.1 August 4:57 4:54 'August 24,306.0 31,842.3 30,864.0 87,012.3 September 5:26 5:22 September 31,316.2 43,711.1 47,076.0 122,103.3 All -time high for month Revised Source: LNA /TVB Source: A. C. Nielsen

24 (BROADCAST ADVERTISING) BROADCASTING, Oct. 21, 1968 .gut a 20% rise for the fourth quarter and 8 % -10% for the first quarter of Is too much spent on advertising? neat year based on audience increase for ce;tain stations. U.S. seems to be `yes', but opinion A spokesman commented: "The way View from I see it, although the business slump from Britain is that our advertising is right ended in the fourth quarter of last year, it carried over in advertising somewhat into the first quarter. But then there A spirited, international exchange over no connection between net profit and was almost an over -reaction of everyone standards for judging advertising ex- advertising." spending, to turn the second quarter penditures produced friendly contro- He added, "you should write some- into a sort of freak. Now things are versy at the 14th annual conference of thing in the profit- and -loss account to settling down to a comfortable level." the Advertising Research Foundation good will extending one, two, five or 10 He noted that there is difficulty in last week. years in the future because the value projecting sales because of a persisting Robert S. Weinberg, vice president. of advertising does not end in the year tendency by advertisers to buy spot corporate planning for Anheuser -Busch it runs." later and later. "Even though it's been Inc., St. Louis, touched off the mild Mr. Dutton also derided as already a very good year," he said, "it's almost debate Tuesday (Oct. 15) at the open- being outmoded Mr. Weinberg's predic- a pattern now for them to hold off ing session of the two-day meeting in tion that corporate management will buying until the last minute. We won't New York. begin to assert greater control over be seeing any first -quarter business until In a talk titled "Are We Spending advertising expenditures. at least November." Too Much for Advertising," Mr. Wein- He said it is a "laughable suggestion The vice president and sales manager berg answered that "most companies that corporate management is leaving of a large rep firm said the first quarter are indeed spending too much on ad- it to the advertising and marketing de- was about equal in sales volume to the vertising." He explained that "too partments to decide the size of their 1967 first quarter, but business perked much" could be either in waste by advertising budgets." He added that up considerably in the second and third spending more than is needed to sell men in top management at firms that quarters to bring the first nine months' the product, or in the sense of spending invest heavily in advertising, such as total to an estimated 9% over 1967. too little, in which case the small household products and proprietary He explained that major- market sta- amount expended also is wasted for all drugs, "must have experience in mar- tions on the firm's list registered average practical purposes. keting." gains of more than 12% while other Mr. Weinberg went on to offer three In less controversial sessions of the outlets scored gains of approximately predictions on the future of advertising: conference, the 900 delegates heard 6% to 7 %. "Advertising expenditure strategy Robert C. Grass, supervisor of adver- "I'm optimistic about the fourth is too important to leave in the hands of tising research at du Pont, detail a quarter," he said. "October and Novem- advertising and marketing managers, series of tests conducted by that firm ber look fine, but I must say that De- and corporate management will take to measure attention, interest, learning cember now is about the same as De- greater control of ad budgets." and attitude generation by repeated cember 1967. But I'm not panicky about "Ad research emphasis will shift viewing of television commercials. it since so many buys are made on short from micro -models to macro -models." Mr. Grass said that curves charted notice." "Experimentation in advertising of response to the commercials had, A company specializing in big- market will become the rule rather than the for the most part, resembled curves for stations indicated its sales increased exception." learning of general information, with gradually throughout the year with a The luncheon speaker at the opening the generation of information rising 21/2 % gain during the first quarter, session, R. D. L. Dutton, managing di- rapidly in the first few exposures then around 9% the second quarter and rector of the London Press Exchange, falling off on repeated showings. 15% the third, with projections for a discarded his prepared presentation on Generally, he said, maximum effec- 23% increase during the fourth quarter "Research in the Support of Multi-na- tiveness was reached with two to four of this year. tional Marketing" to challenge Mr. showings of a commercial. The sales manager attributed the in- Weinberg. Curves varied with the type of com- creases to a general uptrend in business Mr. Dutton said he found "some of mercial. Where saturation quickly set and network sellout by the third quar- those statements [in Mr. Weinberg's in with repeated exposure to product- ter. He predicted a good outlook for speech] are dangerous to the advertis- selling commercials, certain institution- next year, despite the tax surcharge, ing business." Finding "a dangerous al image -building commercials could which hasn't seemed to produce cut- half -truth in some of this that the do- hold near-level plateaus of interest and backs in advertising expenditures, he gooders are likely to seize upon," Mr. retention, he indicated. said. Dutton said he felt "Americans are Herbert E. Krugman, consultant on The turning point in spot -TV ac- ready to take some straight talk about public relations and affairs research at tivity came in March, resulting in a the ad business." the General Electric. Co., said that "it 10% increase in business during the He said "waste is part of the Amer - should be possible to say how many ex- first half of this year, according to the ican economy, and I would put my posures are required to learn an ad, and vice president and sales director of one money in American dollars if exchange that the number of required exposures of the largest rep firms. control would allow it. The strength of will vary greatly from ad to ad." The third quarter trailed off some- the American economy is because you He added that "if we are going to be what but still exceeded the comparable spend $85 per capita on advertising," able to specify exposure requirements 1967 period by about 6 %, he said. as opposed to much lower rates in other for different ads and for different types "The fourth quarter looks fine," he countries of the world. of ads, we will close somewhat the added, "and the year as a whole should Challenging .a complex formula put currently large gap existing between be from 8% to 10% over 1967. Based forth by Mr. Weinberg in which ad- the advertising agency creative depart- purely on conversations we've had with vertising expenditures would be meas- ment and the media planning depart- advertisers and agencies, we're encour- ured against a company's profits rather ment. aged by the prospects for 1969." than sales, Mr. Dutton said, "there is Mr. Krugman noted that "as it is

BROADCASTING, Oct. 21, 1968 25 now, the media people decide how to that the more conventional media - Diversity spend an advertising budget without radio, TV, billboards, newspapers - of topics great regard for the type of ad pro- don't really communicate with people on duced." in the ghettos and new methods are AAAA agenda Paul E. J. Gerhold, ARF president - needed." Two -day meeting includes elect, predicted that there will be a "de- Pollster Louis Harris said there has cline in research for selling and increase been "pitifully little done in basic re- minority -group employment for decision -making, with advertising search of ghettos through basic media" and sex in advertising research getting to be less rhetorical and that "black men and brown men and more mathematical." He also for - want their dignity, and media must face About 1,000 agency executives and ad- saw "a depersonalization . . . the twi- up to this. It isn't enough to show Aunt vertiser guests are expected to gather in light of a small and powerful research Jemimas and Mod Squad hippies." New York this week for two days of elite," with a change from "research He asked: "How much can white probing into business, creative and participation in top -level decision -mak- media take blacks as they really are? social responsibilities. The occasion is the ing to becoming more of a tool." White coverage of news. white adver- eastern annual conference of the Ameri- A symposium on "advertising, re- tising concerns are the next harriers can Association of Advertising Agen- search and the black ghetto" brought that must go." cies. forth little information on the subject, Among Wednesday sessions of the The sessions, Tuesday and Wednes- except general agreement that scant ad conference, Bill Simmons, president of day (Oct. 22 -23) at the Plaza hotel, research has been done in ghettos. W. R. Simmons & Associates Research will examine topics as diverse as re- Kelvin A. Wall, market development Inc., described a series of studies indi- search, minority -group employment and manager for Coca -Cola USA, who is cating that properly administered audi- sex in advertising. a Negro, said that "despite all we know ence -diary keeping is "the most desir- The conference will get down to the about the difficulty of communication able method at hand today" for meas- nitty -gritty without delay. The opening between whites and Negroes, we still uring television audiences. session tomorrow morning, for mem- have a tendency to believe that white Stanley T. Ahlers, account executive, bers only, will hear AAAA President interviewers can get valid research data C. E. Hooper Inc., and James C. Beck - John Crichton on "Costs of Profits in from 'Negroes on all but obvious nell, president of Becknell, Frank, Gross the Advertising Agency Business"; issues." He challenged that contention. & Hess Inc., described a system devised Donald B. Miller of Rumrill -Hoyt on Barry Gottehrer, assistant to New to measure advertising effectiveness in "Some Ideas on the Care and Preven- York City Mayor John Lindsay and which test groups are given a chance tc tion of Unprofitable Accounts"; Paul C. charged with maintaining liaison with buy the product advertised at a reduced Harper Jr. of Needham, Harper & Steers the ghetto areas, said he has `learned price. on "Money Isn't Everything -Or Is It? ... The Changing Pattern of Incentive Compensation," and Conrad Jones of More TV in department stores' future the management consulting firm of Booz, Allen & Hamilton on "Manpower TVB's Abrahams cites buying upswing; expects more Management." Archibald McG. commercial added Foster of Ted Bates production aids and closed- circuit displays & Co. will tell the Tuesday luncheon Department stores with regional branch- duce their own commercials. about advertising's contributions to es will allocate 50% of their advertising Buying offices for groups of inde- New York's economic well -being and budgets to television within the next pendent stores will create syndicated review major problems -such as rising five years, according to Howard P. commercials for them. taxes and rising rents -that need to be Abrahams. vice-president of the Tele- Manufacturers will provide store ac- answered if New York is to remain vision Bureau of Advertising. counts with television footage, similar the advertising capital. Jack I. Straus Speaking Oct. 12 at a convention of to current newspaper mat services. of R. H. Macy & Co. will respond the American Advertising Federation Department store window displays that New York is "Where the Action in Jackson, Miss., Mr. Abrahams said: will be replaced with closed- circuit tele- Is," contending that nowhere else can "We already see a number of stores ap- vision monitors hooked to department advertising prosper better. proaching the 50% figure, not for the store's central television studio to pro- The Tuesday afternoon session will be devoted to "Closing the smaller retailers . .. but for the depart- vide constantly changing shows of new Gap: Mi- ment stores which are regional with merchandise, both locally and from nority Groups in Advertising Agencies," branches throughout their area fashion and distribution centers in New with panelists and speakers reviewing these stores need the television signals York, Paris, and Rome. current equal- opportunity programs and which cover a market completely." efforts, suggesting new approaches and Mr. Abrahams cited an 81% increase reporting on how to find, hire, train Cabot, LF &S get more and in department -store advertising on tele- develop black and Puerto Rican people for advertising vision in first seven months of this of Black Label account careers. Participants under John year, compared to a 6.7% decrease in Elliott Jr. of Carling Brewing Co., Cleveland, has newspaper advertising by department ex- Ogilvy & Mather, who will preside, are panded the role of two of its stores during the same period. present slated to include Douglas Allgood, agencies, Harold Cabot & Co., Boston, BBDO; David B. McCall, LaRoche, He said that in 75 measured markets and Lang, Fisher & Stashower, Cleve- McCaffrey & McCall; Richard Clarke, during the first months seven of 1968, land, to handle all creative and produc- Richard Clarke Associates; Bernard department stores averaged 67 com- tion for the Black Label beer account Baskett, Grey Advertising; Arthur mercials per week per market, com- Both agencies have been Carling's Hayward, Ted Bates & Co.; Edward pared to 37 commercials per week per regional media and marketing super- W. Hopper Jr., Ziff-Davis Publishing market in the same 1967 period. vision agencies for three years. Effective Co.; Caroline R. Jones, J. Walter Among developments within the next Nov. 1, they will take over business re- Thompson Co.; and Harry Webber. few years, Mr. Abrahams predicted: linquished by Jack Tinker & Partners, Young & Rubicam. Many department stores will pro- New York. Reports on outstanding advertising

26 (BROADCAST ADVERTISING) BROADCASTING, Oct. 21, 1968 ABC SETS Y'O'U D YOUR OWN THINfi

(AND STILL BE A NETWORK AFFILIATE).

An independent station should take great pride in being networking that hadn't kept pace with the growth of an independent. You do your own thing, your own way what makes a network possible...stations like yours. and can point to the results with legitimate pride. Each of our networks has a limited inventory of pro- It used to be that one of the prices of being inde- gramming, because we're designed to offer only pendent was a more limited na- what a network can do best...and tional- international news and no more! sports operation. When you talk about network When ABC introduced its mod- radio with ABC, you'll find it's a American amerlcan AMI KIC AN AMERICAN ern concept of network radio, we information contemporary ENTERTAINMENT FM HAUIII whole new business. changed that forever...along with Redo Network radio network RADIO NI TWORK S ET1cI IH R Try it, ..you'll like the bottom

a lot of other old- fashioned ideas in DIVISIONS OF THE ABC RADIO NETWORK line. success stories will kick off the creative salesmen were able to obtain 138 leads, merciai was awarded first prize over 163 meeting Wednesday morning, and then from which they made 59 sales. This other entries in the international section attention will switch to "Sex in Adver- 43% "results" figure compares with of the All -Japan Radio and Television tising." the 10% level that is normally con- Commercial Council. In the first half, Richard W. Bow- sidered "good." In another use on the Concluding Mr. Auld said, "the U.S. man of the Marschalk Co. will report station, the firm found that 85% of television exposure has convinced us to on the introduction of Fresca, Richard those who made appointments with its use television again in 1969, and I have L. Gilbert of Gilbert Advertising on salesmen via the radio spots eventually therefore established the principle that the Renault campaign, David M. Mix- invested in the market. any additional budget will go into TV." ter of Ted Bates & Co. on Palmolive Karl Zitron, vice president of Hartz - Dishwashing Liquid, Constantine Karv- man, said WERE produéed the largest Ballantine gets Freberg, onides of Wunderman, Ricotta & Kline number of sales -per-leads the company on National Observer advertising and received from any medium. Hartzman SSCB quits Ballantine Frederick B. Hirsch of Doyle Dane Bern - from the start has been running 30- The parting of ways of P. Ballantine bach on Heinz ketchup's campaign. second spots, twice daily or 10 times & Sons and Sullivan, Stauffer, Colwell The sexual revolution's influence on per week, Monday -Friday. It has run & New York, was an- American Bayles, both advertising will be exnlored four campaigns since May, nounced by Alfred J. Seaman, SSC&B by media and agency panelists after its president, last week. He said SSC&B effects on European advertising have TV ads in U.S. promote resigned the account, effective in 90 been described by Armand de Malherbe days, because of "a major difference of of Agence Francais de Propagande, tourism in Ontario opinion between agency and client on Bates & Cie., S.A., Paris. "TV advertising in the their own fundamental roles and rela- Media panelists for the discussion United States has been greatly responsibile tionships." are Ernest Lee Jahncke Jr., vice for increased NBC tourism That major differences of opinion president, standards and practices: in Ontario this year and the medium may centered around the brewery's retain- Raymond J. Petersen, Good House- get even more Ontario money next year," ing Stan Freberg to create advertising keeping and Thomas R. Shepard Jr., James A. C. Auld, minister of tourism and that presumably would be placed by Look. Representing the agency creative information for Ontario, told the SSC &B. The agency decided it would viewpoint will be Stephen Baker, annual meeting of the Canadian Tourist Association at St. resign the account rather than resign Griswold- Eshleman Co.; Jerome F. creative control, but the split was de- Birn, Tatham John, N.B., Oct. 9. -Laird & Kudner, and scribed as amicable. Chester L. Posey, McCann -Erickson. From early April to late June, Ontario spent over $400,000 Ballantine's billings were estimated at From sex the program will turn to on U.S. TV advertising $5 million. "practically all" in broad- research and "The Future of the Adver- to attract tourists. Ontario ranked second, after Jamaica, cast, according to an agency source. tising Agency Research Function" in in purchase of television time SSC &B has had the beer account the wind -up session Wednesday after- in the U.S. for tourism purposes. since 1965, but Ballantine ale was noon. Thomas H. Dunkerton of Comp- "Despite the fact that' in 1967 only moved to Lennen & Newell in 1967. ton is slated to report on findings of a 4% of all tourism budgets While Ballantine has been able to hang new AAAA survey on research, fol- in North America was allocated for television," on to its position as the number -three lowed by discussion by a nanel com- Mr. Auld beer in the New York market, beer con- prising Alvin A. Achenbaum, Grey; said, "we viewed the sound and light of television as having tremen- sumption as a whole has fallen off in Stanley D. Canter, Ogilvy & Mather; recent years. Charles dous potential for tourism." Continuing, Overholser, Young & Rubicam. According to a Ballantine spokesman, and he explained that in planning the depart- Theodore F. Dunn, Kenyon & the decision to engage Freberg Ltd. is Eckhardt. ment's TV campaign, "we felt benefits would outweigh drawbacks. The tempo- part of an effort to revive lagging sales. ral nature of the medium was overcome Brokerage company uses by its impact. The anparent lack of DES emphasis in West spots to sell stocks selectivity was temnered by the fact that TV gave us more market flexibility put on S.F. office Hartzman & Co., Cleveland. had an without premium prices." Dancer-Fitzgerald -Sample Inc. is con- advertising mission: to teach people "In terms of our marketnlaces, we solidating virtually all of its Western that they don't have to have a hie bank- were not able to buy as much time as we operations in San Francisco. Account roll to invest, that Hartzman salesmen wanted, in as many metropolitan areas service. media, production and creative will visit prospective investors at home, as we wanted. Our coverage extended departments all will be based there. and that there's a variety of ways to roughly in a semi -circle from Minneap- The Los Angeles office, however, will invest. olis to New York," Mr. Auld told his continue to operate under supervision For this tvne of message Hartzman audience. of Vice President Betty O'Hara and a decided it wanted radio and an adult The tourism commercials went on staff of seven. It will serve the agency's audience. nerferably a radio nersonality U.S. television screens on April 1 and national TV and show department who could tell the story effectively. shortly afterwards the result began to needs exclusively, though. Key people The comnanv -an investment broker flow in, Mr. Auld renorted. More than in the other Los Angeles departments, -selected WERE Cleveland and used 4,000 inquiries, which can be keyed such as Vice President and Office Man- Bill= Randle, who would ad -lib the directly to the TV ads, were received ager Robert McMillin, will transfer to spots from a fact sheet. A schedule during the two -and -a -half month San Francisco. running May 1 -28 was purchased. campaign. In announcing the move, Philip S. On the first day, Mr. Randle ran As an example he cited a letter re- Boone, DFS senior vice president and two 30- second messages asking listen- ceived from Cincinnati, "we have heard general manager of Western operations, ers to write in for a booklet. These about your adventure vacations on the reaffirmed faith in the "importance and drew 207 letters the next day, and TV . . . your vacation land sounds vitality" of the Los Angeles market but another 173 requests were received wonderful." he explained that clients can be better later. Of those 380 requests, Hartzman Last month the Ontario tourism com- served from a consolidated base.

28 (BROADCAST ADVERTISING) BROADCASTING, Oct. 21, 1968 CONGR ATIONS

...to the winners of the BM11968 Country Music Achievement Awards

For the most performed Country songs April 1, 1967 to March 31, 1968

ALL THE TIME NERE COMES THE RAIN, BABY KING OF THE ROAD THERE GOES MY EVERYTHING Wayne P. Walker, Mel Tillis Mickey Newbury Roger Miller Dallas Frazier Cedarwood Publishing Co., Inc. Acuff.Rose Publications. Inc. Tree Publishing Co.. Inc. Blue Crest Music, Inc.

ALMOST PERSUADED HEY LITTLE ONE LAURA (WHAT'S HE GOT THAT I AIN'T GOT) Husky Music Co., Inc. Glenn Sutton, Billy Sherrill Dorsey Burnette. Barry DeVorzon Leon Ashley, Margie Singleton TURN THE WORLD AROUND Al Gallico Music Corp. Tamerlane Music. Inc. Al Gallico Music Corp. THE OTHER WAY Ben Peters AM I THAT EASY TO FORGET I CAN'T STOP LOVING YOU LAY SOME HAPPINESS ON ME Carl Belew, Shelby Singleton, Don Gibson Jean Chapel, Bob Jennings Shelby Singleton Music. Inc. W. S. Stevenson Acuff -Rose Publications, Inc. Four Star Music Co., Inc. WALK THROUGH THIS WORLD WITH ME Four Star Music Co., Inc. Sandra Seamons, Kay Jeanne Savage 1 DON'T WANNA PLAY HOUSE LITTLE OLEWINEORINKER ME BRANDED MAN Billy Sherrill, Glenn Sutton Hank Mills, Dick Jennings Glad Music Co. Merle Haggard Al Gallico Music Corp. Moss Rose Publications, Inc. WALKING IN THE SUNSHINE Roger Blue Book Music I WON'T COME IN WHILE SHE'S THERE LONELY AGAIN Miller BREAK MY MIND Gene Davis Jean Chapel Tree Publishing Co., Inc. John D. Loudermilk Metric Music Co. Four Star Music Co., Inc. WELCOME TO MY WORLD Windward Side Music Terran Music LOVE OF THE COMMON PEOPLE Ray Winkler, John Hathcock Neillrae Music BY THE TIME I GET TO PHOENIX IF I KISS YOU (WILL YOU GO AWAY) John Hurby, Ronnie Wilkins Johnny Rivers Music Liz Anderson Tree Publishing Co., Inc. Tuckahoe Music, Inc. CINCINNATI OHIO Greenback Music MISTY BLUE WHAT DOES IT TAKE Bill Anderson Yonah Music, Inc. Bob Montgomery ITO KEEP A WOMAN LIKE YOU SATISFIED) Moss Rose Publications, Inc. IF MY HEART HAD WINDOWS Talmont Music Co. James W. Glaser Glaser Publications DETROIT CITY Dallas Frazier MY ELUSIVE DREAMS Danny Dill, Mel Tillis Glad Music Co. Claude Putman Jr., Billy Sherrill WHAT LOCKS THE DOOR Vic Cedarwood Publishing Co., Inc. Blue Crest Music, Inc. Tree Publishing Co., Inc. McAlpin I'LL COME RUNNING Acclaim Music, Inc. FOR LOVING YOU POP A TOP Steve Karliski Connie Smith Nathan Stuckey WOMAN WOMAN Painted Desert Music Corp. Brush Arbors, Inc. Stuckey Publishing James W. Glaser, James Payne IN Glaser Publications Mad Hatter Music Corp. THE MISTY MOONLIGHT RELEASE ME Cindy Walker YOU ARE MY SUNSHINE FUNNY FAMILIAR FORGOTTEN FEELINGS Eddie Miller, W. S. Stevenson Four Star Music Inc. Jimmie Davis Mickey Newbury Co., Four Star Music Co., Inc. Peer International Corp. Acuff.Rose Publications, Inc. IT TAKES PEOPLE LIKE YOU SAM'S PLACE YOU DON'T KNOW ME GENTLE ON MY MIND Buck Owens Buck Owens. Joe C. Simpson John Hartford Blue Book Music Blue Book Music Cindy Walker, Eddy Arnold IT'S A PRETTY WORLD TODAY Brenner Music, Inc. Glaser Publications SUCH SKIP A ROPE Dale Noe YOU MEAN THE WORLD TO ME GREEN, GREEN GRASS OF HOME lack Moran, Glenn D. Tubb Freeway Billy Sherrill, Glenn Sutton Claude Putman Jr. Music Corp. Tree Publishing Co., Inc. Al Gallico Music Corp. Tree Publishing Co.. Inc. IT'S THE LITTLE THINGS SWEET MISERY YOUR GIRL'S GONNA GO BAD GUITAR MAN Arleigh Duff Ian Crutchfield. Wayne P. Walker GOOD Billy Sherrill, Glenn Sutton Jerry Hubbard Marlon. Inc. c,'darwood Publishing Co.. Inc. Al Gallico Music Corp. Vector Music Corp. YOUR TENDER LOVING CARE HERE COMES HEAVEN Buck Owens Joy Byers, Robert F. Tuber) Blue Book Music Hill and Range Songs, Inc.

All the worlds of music BMI for all of today's audience. BROADCAST MUSIC, INC.

BROADCASTING, Oct. 21, 1968 29 innovation is the ability to put the same agencies want from clients old facts together in a different order What and in so doing, draw a previously unseen conclusion. "Unfortunately," he Heads of major shops say changing world said, "even the most creative among us are hard pressed to re -order the facts complicates agency- advertiser relations when no facts are available to work with." Among the 40 suggestions Mr. Hee- A seemingly open -end array of recom- put special emphasis on still another kin presented was this one: mendations was offered "the client" recommendation: "I would never specify that I wanted a last week when five advertising agency If he were the client, Mr. Seymour particular style of advertisement or presidents were put on the same pro- said, he should ask the agency to "con- commercial. There is a great tempta- gram at a business conference in New tribute time and energy to help close tion, once a strategy is fixed, to ask for York and asked to talk to the topic, the `communications gap' in this world specific types of executions. A slice of "If I were the client ..." of 1968." Communications, he said, is life, a stand -up announcer, a visual The five are big names who represent the important thing in the world today demonstration. five of the biggest agencies in the adver- and he said it was not an "age of revo- "It all sounds reasonable enough, but tising business: Dan Seymour of J. lution" as many have called these times it leads to mediocrity." The only way, Walter Thompson Co., Edward H. but "more a time of evolution ... for he said, to get a "great idea" is to ask Meyer of Grey Advertising, Victor G. instance, in the world of communica- for it "without imposing a bunch of Bloede of Benton & Bowles, James R. tion, television was not a revolution but parameters." Heekin Jr. of Ogilvy & Mather and an evolution. It was radio that paved Mr. Heekin cited a recent poll of Tom Dillon of BBDO. Mr. Heekin the way -for radio enabled us to see members of the Ogilvy & Mather crea- came up with 40 (he numbered them) pictures in our mind, perhaps more tive department as to which accounts suggestions; the rest with still other imaginatively at times than television." they prefer to work on; the most com- recommendations. And, Mr. Seymour said, "If you will mon reasons for preferring an account, Most recommendations were the ex- grant me that television is an evolution he added, were "creative freedom and pected ones: the agency ought to be left of radio, understand when I say that reception to new ideas." alone in the creative area but brought our methods of communication have Mr. Bloede recommended that clients with the client as a "partner" in the far outdistanced the sense and sub- recognize that an agency is "an idea marketing strategy and in what the stance of what we communicate." factory" and thus ought to welcome client's company and product are all If a nation can "synchronize 200 the agency's ideas in every area of their about; the client ought to he aware million moving parts in one ship [and] business. "but nowhere with more en- not only that the country and the world send it off into space" as in the Apollo thusiasm than new products." are in the process of change, but realize space mission, he asked, "why can't A client needs all the help he can the client and his business are -or that same nation solve the neighbor- get in the new -product area, Mr. should be-part of the change. hood tensions of Cicero, Ill. ?" Bloede said, noting that the rate of new - There were also some insights into Mr. Seymour said he was convinced product introductions in food stores the world of advertising contained in that "we must hasten to close the 'com- alone has increased 300% in the past the round of speeches by the panel of munications gap,' nation to nation, peo- 10 years while the average store size four presidents and by Mr. Seymour. ple to people. to bring humanity in is up only 12 %. the fifth, who acted as the panel chair- sync with technology. For unless we Mr. Dillon pinpointed the need for man. The session was held Thursday can sell our world to our world, how clear identification by research of the afternoon (Oct. 17) during the 16th can we sell a product to a consumer ?" prime prospect for the advertising. annual Marketing Conference of the Grey's president Meyer took out "If there is any one point in the ad- National Industrial Conference Board. after the agency whose claim to strength vertising process that is the most waste- Mr. Seymour. in addition to noting lies in the diversified services it offers. ful of money, and the most likely to that if he were the client he would "Good agencies," he said, "don't offer produce a marketing disaster, I would "charge my agency to keep my prod- diversified services -they offer unified expect it to be in the identification of ucts young and contemporary and vi- services- unified by the fact that they the prime prospect." tal" and would "press my agency to all contribute to evolution of advertis- Most ad research, he said, gets the keep the rust off my image and the able points of view, the development of wrong emphasis by justifying what's al- dust off my products" for he "would advertising ideas, the creation of adver- ready been done rather than pointing want to grow strong with the next tising messages." out the true target. "Today, throughout generation, not grow old with this one," Mr. Meyer said a good definition of most of advertising," he said, "prob-

Mr. Seymour Mr. Heekin Mr. Dillon Mr. Bloede Mr. Meyer

30 (BROADCAST ADVERTISING) BROADCASTING, Oct. 21, 1968 We make you look good. exacting precision, to draw upon the finest creative talent available and to have superb You us look quality prints for easy shipping to local make good stations. And on and on down the list to include the expertise of our film engineers Madison Avenue is a two -way street. You depend onus who work with your laboratory to help for the latest and truest in color film. We depend on you make sure your commercials are for a few million home demonstrations of what our product delivered color perfect. can do for your product. The better you are with the best we have (and we EASTMAN KODAK COlOPANY haven't realize the advantages . any other), the more people Atlanta: 404/GL 7-5211 Chicago: 312 /654 -0200 of the film medium. Such as being able to shoot anywhere Dallas: 214 /FL 1 -3221 Hollywood: 213/464 -6131 in the world, to create any kind of visual effect, to edit with New York: 212 /N1 U 7 -7080 San Francisco: 415/776-6055 Send me my own copy of Broadcasting 1969 Yearbook 1969 Broadcasting Yearbook Please send me copies at $10 each. Prepublication Notice My check for $ is enclosed. Name: two initials and last name $1.50 a in the coupon 1 2 3 -16 Save copy-If you will fill enclosed and return it to us, along with your payment and before October31, you can deduct $1.50 from the $11.50 single copy price. And Company Name you may want to order several copies. If so, just indicate this 17.35 on the coupon. Bill me later lI at $11.50 a copy Up -to -date Guide -The 1969 Broadcasting Yearbook will be

.3A6ddress the most complete and comprehensive guide to television and radio facts and figures we've ever published. Right now our Home? Yes No editors are carefully checking and bringing up to date every H-II listing that appeared in the 1968 Yearbook. Extensive changes City State Zip Code 54.66 67 -71 have been made, of course, and newsections are being planned. Don't delay- Remember, to take advantage of the $1.50 discount a copy, your check must accompany your order and Title/Position both must be received prior to October 31, 1968.

Iilitailini 1735 DeSales St., N.W., Washington, D.C. 20036 ably at least 75% of money and effort ... even without their consent. They same time revealed that Reach, Mc- goes into providing that one ad or one see them because they would need to do Clinton, through a subsidiary, pur- commercial is better than another." something to avoid them." chased WALY Herkimer, N. Y., three - In calling for the nearest possible The book notes that "research studies and -a -half years ago and wcrr Water- glove -in -hand,working relationship at an have shown that newspapers ... are at town, N. Y., 18 months ago. agency between research and creative their best when presenting a logical, By -laws of the AAAA state that an people, Mr. Dillon said, "while I give fact -filled explanation of something . . . "agency shall not own any interest in grudging support to post -creative re- point by point or item by item. The an advertising medium." search, I would be most interested in same studies show that television is Executives of both agencies have having my agency apply its research where people go for an emotional ex- objected to the rule, and said they see skills to that part of the advertising perience: they expect to feel something. no difference between agency ownership process preceding the actual creation of TV is at its best, therefore in com- of media and agency employe owner- finished advertising." municating a feeling." ship of media stock, against which the The final section of the publication AAAA has no prohibition. TVB gives hints to stores details the practical techniques of TV Morris Hite, president of Tracy - advertising, from a glossary of fre- Locke, was once secretary- treasurer of on increasing TV ads quently used terms to an analysis of the the AAAA. Both he and Robert W. The Television Bureau of Advertising prevelent time -buys used by department Robb, president of Reach McClinton, has issued a thick, loose -leaf book on stores 60% of department store com- said their agencies had purchased the the "Why, What and How of Retail mercials are one minute, 28% are radio stations as experiments in diver- TV," aimed at initiating department 10- second IDs; 53% are bought in the sification and that there had never been stores into television advertising. daytime, 18% in early evening; 17% any bias in the agencies' dealings The book notes that between 1965 late night). with clients because of the ownerships. and 1967, in the 75 measured markets, Limited copies of the book are John Crichton, president of the department store advertising in an aver- available from TVB at $10 each. AAAA, said: "There was never any age week of television increased 20 %, question of the professional capability and the number of department store Fluoridation ad campaign of these agencies." commercials rose by 49 %. It lists a series of factors contributing dropped in Maine BAR to have quarterly the upswing in department store ad- to The Maine Department of Health and changes in the spot TV report in '69 vertising, including Welfare last week agreed to drop a of -city media (such as the decline big $75,000 advertising campaign in behalf Broadcast Advertisers Reports (BAR) papers and the rise of suburban papers; of a water fluoridation referendum will begin publishing a new quarterly rates; lessened TV pro- higher print ad following the refusal of the Maine spot TV report next year containing duction costs through video tape) and Broadcasting System (WCSH -AM -TV Port- monthly, quarterly and year -to -year retail selling itself (the shift changes in land, and other Maine stations) to ac- dollar estimates for all national prod- shopping center branches; standard- to cept the advertising on grounds that ucts and brands advertised locally in the ization of merchandise). taxpayer funds were being used to in- 75 U. S. television markets regularly The book, written by George Hunt- fluence vote. monitored by BAR. TVB executive vice president a ington, The Maine attorney general handed The service, to be called BARcume and general manager, stresses that at a down an opinion in agreement with the will be furnished to present BAR agen- time when department stores are finding stand taken by Maine Broadcasting cy subscribers at no extra cost. it difficult to establish their differences BAR said data for the new service from competing merchants, television Vice President and General Manager Jack Atwood. Mr. Atwood stressed that will be gathered from monitoring more advertising affords the opportunity to local hours. A he had no quarrel with the Health and than 400,000 TV "net" build an image for the store while also each com- Welfare Department or the issue of rate will be applied against selling specific products. It says, "a local Rates used will be based fluoridation, merely the propriety of mercial heard. retailer can isolate himself from his on agency expenditures as distinguished using taxpayers' money to promote it. chain competition ... or a chain store from present industry estimates on a can become a member of the com- "gross one -time" basis, BAR said. munity . .. through the TV sponsorship 4A's drops two agencies Expenditure estimates will be ar- of community TV programing." with radio holdings ranged by parent companies, brand/ The publication also weighs heavily products, day -parts, individual markets, on the ability of television buys to Attempts at diversification through ac- number of stations and percent of blanket the entire market served by a quisition of radio stations last week cost total U. S. television homes. department store with a number of two advertising agencies their member- BARcume presumably is intended to branches. ships in the American Association of compete with the LNA- Rorabaugh It warns against resistance to TV Advertising Agencies. Service, which compiles quarterly spot advertising from store buyers who are The AAAA board requested the res- TV estimates for the Television Bureau concerned only with selling items from ignations of Reach, McClinton & Co., of Advertising from reports submitted their individual departments. It says, "a New York, and Tracy -Locke Co., Dal- by stations. store's sales performance is more than las. briefly: the sum of the performance of the in- Last spring the AAAA had warned Business dividual buyers ... Rather than think - that Tracy -Locke's membership was in General Motors Corp., Detroit, has pur- ing-as a buyer must -of individual jeopardy pending the board meeting be- chased a 52 -week order on CBS Radio's items- management is thinking more of cause the agency through a subsidiary Weekend News for its General Motors the store which sells the items." had purchased KOME Tulsa (BROAD- Mark of Excellence (through Mac - Noting that "television is intrusive," CASTING, May 27, June 24). Manus, John & Adams Inc., Bloomfield the book argues that "when even bad Through another subsidiary, Tracy- Hills, Mich.), and for Oldsmobile and ads bring results, it must be the medium Locke also owns 10% of KJIM Fort Guardian Maintenance (both D. P. 70 %. Brother & Co., Detroit). Holiday Inns that's helping to do it .. . television Worth, with an option to acquire commercials reach and re -reach people A survey by AAAA at about the of America, through the Cosmopolitan 33 BROADCASTING, Oct. 21, 1968 (BROADCAST ADVERTISING) Agency, both Memphis, has purchased 16 Nixon -Agnew has bought 15 minutes a 26 -week order on CBS Radio's Ar- Klein describes of network radio a night. Mr. Klein thur Godfrey Time. Other CBS Radio said he favored radio because it gave purchases include Better Homes and Nixon air strategy the Republicans national coverage "at Gardens, Des Moines, Iowa (J. Walter a lower price than we can buy anything Thompson Co., Chicago), Kellogg Co., Election -eve telethon else." Battle Creek Mich. (Leo Burnett, Chi- will close campaign Mr. Klein also gave SPEA members cago), AT&T, Long Lines Division (N. after heavy radio usage a brief hint of Mr. Nixon's election - W. Ayer & Son, Philadelphia), and the eve plans. With the NBC prime -time Association of American Railroads, The New York chapter of the Sales movie slot to work with, the Republi- Washington (Geyer- Oswald, New Promotion Executives Association last cans will offer a two -hour telethon. The York), all on News-on- the -Hour and Wednesday (Oct. 16) learned how to paid political broadcast will originate Dimension; Union Carbide, New York promote a presidential candidate from from the West Coast, but switchboards (William Esty Co., New York) on The Herbert G. Klein, manager of commu- in other sections of the country will en- Reasoner Report and Dimension; the nications for the Richard Nixon -Spiro able viewers nationwide to call and Lincoln- Mercury Division, Ford Motor Agnew ticket. question the candidate. Co., Dearborn, Mich. (Kenyon & Eck- Mr. Klein, who was introduced as In discussing the Humphrey -Muskie hardt, Detroit) on News -on- the -Hour, "the future press secretary to the Pres- campaign, Mr. Klein accused one Dem- sports and Dimension; and Lear Jet In- ident of the United States," is the offi- ocratic spot of being "the worst dis- Kan. dustries, Stereo Division, Wichita, cial spokesman for the Republican can- tortion of the campaign." As Mr. Klein Lachiusa, Sohigian, Detroit) (Burton, didates and handles all media for the described it, "Nixon is in front with a Worldwide Sports. on campaign: television, radio, newspapers lot of bombs going off in the back that Reader's Digest Association, Pleasant- and other publications. implies 'if you want a nuclear war, ville, N. Y., through Schwab, Beatty & The broadcast media are important in vote for Nixon.'" Porter Inc., New York, has purchased this election year, Mr. Klein told SPEA sponsorship in NBC Radio's Emphasis, members, because there are more un- News of the World, and Monitor News decided voters now than at any time in Almost 113 of all homes on the Hour. recent history. Mr. Klein indicated that color equipped, NBC says the campaign's stress on regional impact was dictating the kind of television buys Approximately 5,050,000 color TV Radio ads boost farm sales the Repubicans were making. housesholds have been added in the past Sperry Rand Corp.'s New Holland Di- The "informal television" approach 12 months, raising the number of color - vision is hoisting the banner of local being used by Nixon -Agnew includes equipped homes in the U. S. to 17,450,- radio advertising as an effective sales- one -hour regional broadcasts with Mr. 000 as of Oct. 1, according to NBC's man for the farm equipment dealer. In Nixon answering the questions of mem- latest quarterly estimate, released Fri- a folder sent to U.S. and Canadian bers of the community-"a Town Hall day Oct. 18. As of Oct. 1, NBC esti- dealers on "Local Radio Advertising: of 1968," as Mr. Klein outlined it. He mated, 30.6% of all U. S. homes owned The Action Medium," the firm de- said he was pleased with the kind of one or more receivers. scribes farmers as avid radio listeners, ratings these broadcasts were getting Allen R. Cooper, NBC vice presi- and suggests formats and programs. and felt they were far more effective dent, planning, said there has been an Stations may obtain free copies of the than the "formal rally" approach to TV increase of 41% over the Oct. 1, 1967 folder by writing: Public Relations De- used by Mr. Nixon in 1960. total, the largest annual gain in TV partment, New Holland Division of "We will make massive use of radio," households. NBC's estimates are based Sperry Rand Corp., New Holland, Pa. he added. For the 10 nights from Oct. on a variety of industry sources.

Blonde versus brunette feature of Noreen spot A peroxide blonde competes with a Noreen brunette for the middle -aged women viewers who want to "cover up the gray" in a new 30- second commercial by Warwick & Legler and VPI. The two women are seen primping in a powder room -the blonde with a metallic dye on her damaged hair, the brunette with one of the 14 Noreen rinses that "won't harm a hair on your pretty little head." Noreen manufacturer Lehn & Fink, a division of Sterling Drug Inc., has already purchased minutes on daytime network television, and will insert the Noreen hair rinse spot adjacent to its other products. The commercial is scheduled to begin this week and run until the end of the year. Among the shows being used are NBC -TV's Concentration, Personality, Jeopardy, Snap Judgement, Eye Guess, Let's Make A Deal, and CBS - TV's Love Lucy, Dick Van Dyke, Beverly Hollywood Squares, You Don't Say and Love Is A Many Splendored Thing, I Hillbillies and Andy of Mayberry.

34 (BROADCAST ADVERTISING) BROADCASTING, Oct. 21, 1968 Gleam in Sears' Sears, and help the store get the results it must have, Mr. Quiram promised DIVORCE COURT eye is for radio that Sears would likely remain a major radio and TV user. lands with Regional ad manager cites skyrocketing use of medium, JWT forms new unit IMPACT J. Walter Thompson Co. last week an- in market but poses some questions nounced formation of a new division to Is Sears, Roebuck and Co., a traditional provide advertising, marketing and cor- after market major print advertiser-but in and out porate public relations services in the of broadcast media over the years - fields of science and medicine. now a confirmed radio and TV user? The advertising agency said the unit, In Milwaukee Will Quiram, advertising manager for to be called Ethikos, will be headed by Sears in the Los Angeles metropolitan Dr. H. James Barnum Jr. Dr. Barnum DIVORCE COURT area, last week gave indication that this is a practicing physician and teacher may be the trend. with experience as a marketing execu- sent "I think we can say that without a tive. He has been serving as a consult- share up 105% shadow of a doubt, the print barrier has ant to JWT on science and medicine for been broken," he told a luncheon meet- the past four years. homes up 116% ing of the Southern California Broad- women up 111% casters Association in Hollywood. "I Rep appointments: think we can also say that Sears, the KMST(TV) Monterey, over the program previously largest retailer in the world, is the one Calif.: Avery- Knodel Inc., New York. in the time slot that is and should be responsible," he on WITI -TV, WDCA -TV added. Washington: Harold H. Monday through Friday, Segal & Mr. Quiram, who has handled broad- Associates, Boston. 1:30 -2 p.m. cast advertising for 21 stores in Los KRAV -FM Tulsa, Okla.; KWLW -FM Ab..FEI./MAM. 19M1 VS. FEl.7MAl. 1947 Angeles and Orange counties for about San Angelo, Tex.; KVIL -AM -FM Dallas "Divorce Court" two years (the chain has 816 stores na- and KSYN -FM Joplin, Mo.: Gert Bun - delivers tionally), said that Sears is now the chez & Associates, St. Louis. consistently more homes, biggest radio advertiser in Southern WPIK Alexandria, Va.: Adam Young - more women. Cherchez California and possibly is the largest VTM Inc., New York. Les Femmes one nationally as well. He reported that the company will gross some $8 billion Agency appointment: F® 30 Rockefeller Plaza this year and spend about $140 million New York, N.Y. See page 19 in retail advertising, with a greater ad Woodbury Chemical Co., Denver, budget anticipated for next year. names Buchen Advertising there to in- Still, Mr. Quiram said, there are ques- troduce new lawn fertilizer to consumer tions for the retailer in the broadcast market. Heavy use of TV is planned. Whether you concentrate in media. He cited some of them: the printed media or in sky- How does the retail department Also in advertising: writing it's good business to store use radio to its best advantage? Pet food spokesman Bill Burrud, understand broadcasting - What type of item sells best whose Hollywood -based Bill Burrud its impact, its costs, through the spoken word? Productions has The Animal World its inherent value to you, How must the approach differ series on CBS-TV, has been named na- your client. BROADCASTING from the written word? Or the combi- tional broadcast spokesman for Kal is the one book that keeps nation of audio and video? Kan Foods, Los Angeles, snonsor of you on the inside of Should we attempt to be humorous the show. Mr. Burrud already partici- broadcasting. It tells you or cute? Or should we be fender bruis- pates in all the Animal World com- when, why, where it happens ers? mercials. Under the new deal, he'll also -as it happens. This The retail executive said that Sears make nonprogram TV commercials and coverage -accurate, has found a few answers since it has radio snots, which Kal Kan, through intensive, thorough gone back into broadcast advertising - Honig -Cooper & Harrington. Los An- gives you the facts you need over the last two years. He would not geles, will use to augment its current for your workday, be specific because, he pointed out. network schedule. money- making use. "some of our competition has started to copy our approach." Name channe Lane Advertising Inc., Subscribe now ... pay later! Mr. Quiram told the some 100 radio Kansas City, Mo., becomes Lane/ representatives attending the meeting Travis/Pollard Inc. Nov. 1 when C. that Sears has had some outstanding Alec Pollard, formerly president of Pol- results -also some unsatisfactory re- lard Advertising, joins firm as executive vice nresident, client services. Mr. sults. "Why ?" he asked. "You tell me," NEED AN AMPEX, he urged. "I really don't think that you Pollard also joins agency's board of directors. can." MAGNECDROorSCULLY? Instead, he maintained that radio and Firm formed Quadrant Productions, its proper use by and for the retailer is new firm in TV commercial field has the question -"a question that each and been formed in Chicago area by Red CONTACT CCA (WE STO K every one of you in the months and Brown and Scott Gibbs, both formerly years to come will find to your advan- with WGN -TV there. Address: 2234 CCA ELECTRONICS CORP. GLOUCESTER CITY. N. J. tage to help us answer." If the broad- Sherman Avenue, Evanston, Ill.; Phone CCA (609) 4561716 cast media can provide answers for (312) 869 -1785.

BROADCASTING, Oct. 21, 1968 35 SpecialReport

Tough times ahead, TV seers agree Two -day study at TV Stations seminar reveals a spate of unanswered problems for industry

Television today finds itself standing in a position somewhat akin to the subject of the old aphorism that describes a pessimist as "someone who thinks if winter is here, can next winter be far behind." With a new season well under way, it is time for the industry to worry about what comes next. And all indications are that there is plenty to worry about. This could be one of the longest, cold- est winters yet. Despite strong economic gains (see page 23), television finds itself under pressure from all sides- public opinion, 1t.11ü0.üF\t Nt 1111 ac the government, technology, changing programing considerations. 1968 Perhaps never before has television found itself so heavily under fire in the centers of power. With the full realization of TV's public impact, demands are being weighted on the media from every side; pressure groups that would recast the functions of television news; minority groups that demand control of public affairs programing; pop - sociologists who see such reflections of reality as violence in programing mold- ing the attitudes of future generations. Under this fire, in a nation deeply

(Top) Leonard Goldenson, ABC Inc. president, Monday keynote speaker. (Second) Herb Jacobs, Television Sta- tions Inc. president. (Third) Station Image panel (l-r): Jack Harris, KPRC-TV Houston; John T. Murphy, Avco Broad- casting; Mike Shapiro, WFAA-TV Dallas - Fort Worth; Thomas S. Murphy, Cap- ital Cities Broadcasting; David Sacks, KGO -TV San Francisco, and Robert W. Ferguson, president and general manager, WTRF -TV Wheeling, W. Va. (Bot- tom) Frank Reynolds, ABC News, New York, Monday luncheon speaker.

36 BROADCASTING, Oct. 21, 1968 (Below) Programing panel (l -r): Jackie Cooper, Screen Gems; Tad Reeves, Group W Productions; Lawrence Laurent, 'Washington Post'; Gene Accas, Leo Burnett Co., and Herman Rush, Creative Management Associates. (Lower left) Sol Taishoff, BROADCAST - ING Magazine, moderator of CATV panel. (Lower right) CATV panelists (l -r): Henry Geller, FCC; Bill Michaels, Storer Broadcasting; G. Richard Shafto, Cosmos Broadcasting, and Alfred R. Stern, Television Communications Corp., New York.

divided at the moment by serious schisms between age groups, cultures and political factions, the industry faces a year which will see a new President, Congress and FCC commissioner, At the same time it must cope with the unavoidable force of technological change, most immediately CATV. In product there are the continuing problems of cost, both in programing and advertising. There is the need to develop new material to appeal to changing, younger audience tastes. As the networks and major production studios are pushed deeper into the creation of million -dollar properties, there are the independent stations and syndicators in search of their own specialized programing. Under the weight of these pervasive pressures, some 300 industry representatives gathered in New York last week to seek some signs of where the television industry may be headed. The occasion was TV Stations Inc.'s third annual management seminar, and the theme was appropriate: "The Chal- lenges of Change." The opinions of industry experts heard by those attending the seminar Monday and Tuesday (Oct. 14 -15) : Changes and problems not so much in television as in society and in the world -and especially television's duty to reflect them accurately and responsibly- were the focus of Leonard H. Golden - son, ABC president, in the keynote address opening the seminar on Monday. Mr. Goldenson cited network news coverage of the civil-rights struggle and the dissent over Vietnam as examples of television's "accurate and sensitive reflection of problems facing our society." He attacked critics, who have claimed that by reporting the Vietnam war "like it is," TV has conditioned the American public to accept war and

BROADCASTING, Oct. 21, 1968 37 (Top) Broadcaster and Community pan- bloodshed, or that by presenting news elists (l -r): David L. Garth, consultant coverage of extremists of both sides, to New York mayor; Rev. John M. networks have encouraged racial strife. Culkin, S.J., Fordham University; Tony "We must reject such criticism which Schwartz, New Sounds Inc. (Second) insidiously attempts to abridge the free- Marketing and Sales Development pan- dom of our news departments to report elists (l -r): Paul W. Moseley, Pepsico all the news all the time," he said. Inc; Robert Kizer, Avery Knodel; J. "Actually, I am convinced that tele- Mel Goldberg, Blair TV; Bern Kanner, vision news departments, with their vis- Benton & Bowles; and Dana Redman, ual reporting of events, have contrib- & Pace Kenyon Eckhardt. (Third) Frank uted immeasurably to public under- Jr., (c), Corp. for Public Broadcasting, standing and knowledge of the great Tuesday luncheon speaker with Charles issues of our times. I am convinced, Batson (I), Cosmos Broadcasting, and A. for example, that television news reports Louis Read (r),wDsu -Tv New Orleans, have been directly the TVS! chairman. (Bottom) Govern- responsible for increasing public realization of the ment and Business panel (l-r): Fred moralties involved in the civil -rights Houwink, WMAL -TV Washington; John struggle in our country and the honest W. Wheelock, Federal Trade Commis- dissent against the conduct of the war sion; Frank C. Hale, FTC; Albert G. in Vietnam." Seidman, FTC; Edward F. Downs, FTC, and Lee Loevinger, former FCC He acknowledged that there was one area in which commissioner. television has failed to "tell it like it is," and added: "It is in our dramatic presentations where all too often we have overlooked the proper and normal portrayal of nonwhite roles in any given story line.... We have not fully presented the degradation of the ghetto, the resentment and bitterness resulting from the daily struggle of living of blacks and other minority -group representatives. I believe we all realize this omission. I believe we are moving to correct this imbalance. It is long overdue." In a not too -hidden allusion to Thom- as P. F. Hoving, chairman of the Na- tional Citizens Committee for Public Broadcasting, Mr. Goldenson took issue with "a certain gentleman who heads a citizens committee interested in advancing the course of public broadcasting and who has charged the networks and AT &T with collusion to thwart the growth of educational television" (BROADCASTING, Oct. 14, 7). "The gentleman in question," he felt, could assist educational television by joining those in both commercial and educational television in urging the appropriate authorities in Washington to stop delaying their decision on a domestic satellite. Changing the station image -for the better -was explored by a Monday - morning panel on "The Challenge of Leadership." It attacked the problem from the perspective of program innovation, news, community relations and budget limitation. John T. Murphy, president of Avco Broadcasting, discussed station image resulting from local, live programing. He cited three Avco examples of this type -the 50 -50 Club, with Bob Braun; the Paul Dixon Show and Viva! Vivi- enne, with Vivienne Della Chiese. He said all these programs are carried on the Avco TV stations in Cincinnati, Columbus, Dayton, all Ohio, and In- dianapolis. The programs originate at 38 (SPECIAL REPORT) BROADCASTING, Oct. 21, 1968 WLWT(TV) Cincinnati. reputation of a station that cares. I've the country with a false basis for the "Basically we do live programing be- been asked to serve on various civic election of a President. A debate may cause we know that this type of show, community projects and without trying prove who is a good talker and who well done, is good business," Mr. Mur- to be immodest, I can say I am more sounds decisive, but a President has to phy said. "But we also believe it is the sought after in San Francisco than a be thoughtful and considered in his best way to build a station's image in leading newspaper in town." judgment. This may not come through the community." He emphasized that the station care- on television." He noted the 50-50 Club has been fully screens all suggestions for edi- Changes in television programing- on the air for 22 years and the Paul torials that emanate from various orga- already underway and promised or pos- Dixon Show 13 years. He said the pro- nizations to "make certain that we are sible for the future -drew the most at- grams gain good ratings, but beyond supporting something worthwhile. We tention during the "Creative Challenge" that, have had solid advertiser support. also seek other points of view." panel session on programing Monday "Live programing gives a station firm Robert W. Ferguson, president of afternoon. control over a show," Mr. Murphy WTRF -TV Wheeling, W. Va., discussed The use of motion-picture production pointed out. "Syndicated filmed shows "image on a budget," and indicated his for TV as a way to reduce risk at the end and sometimes go to the network." station had gained acceptance in the expense of "creativity" drew the fire of In reply to a question from the au- market substantially through a major Herman Rush, executive vice president, dience, Mr. Murphy said that costs for emphasis on news. He reported that Creative Management Associates, talent live shows compare favorably with WTRF -TV has a news staff of six, sup- agency, who saw this as hurting the in- those for filmed syndicated shows in plemented by a large number of string- dependent producer specifically and the Avco markets. He acknowledged that ers. TV industry as a whole. an advantage Avco has is pro- rating the "We like to present news -in-depth Gene Accas, Leo Burnett Co. vice costs among its four stations. whenever we can and maintain a dia- president, suggested new thinking and Mike Shapiro, general manager, logue with citizens from every sector new modes in programing the television WFAA -TV Dallas -Fort Worth, stressed of the communnity," Mr. Ferguson schedule. that news "is the product by which said. "We feel this constant liaison is a Jackie Cooper, vice president, TV your station is recognized in the corn- necessity. On another level, our depart- programs and production, Screen Gems, munity" and said "your news image is ment heads belong to various trade or- spoke of program content, intimating your station image." The key to "true ganizations . . . and these alliances the Hollywood film colony is hand- success" in the news area, he indicated, keep us in touch with the thinking of cuffed in producing shows with content is total commitment to news by the en- management throughout the country. that has meaning in contemporary so- tire staff, including top management. "We also make capital of the fact ciety. "This commitment means you must that we have a public- affairs director, Jerome R. Reeves, president, Group spend money and it means pre- emptions whose primary but not exclusive duties W Productions, reminded broadcasters when necessary," Mr. Shapiro said. are in that area. We recently started a that "television more than any other "You must clear all network documen- monthly news bulletin which is sent to medium belongs to the young" but that taries; news must get priority on promo- the homes of employes, which includes the "young are walking away from us." tions. It may mean reducing commer- not only news of the station and the While panelists ignored syndication in cial time to sponsors." community but items of general indus- their formal talks, the topic was prom- Mr. Shapiro felt the most important try interest. As a former newspaperman, inent during questioning by the audi- factor in news is "to know your au- I have managed to maintain good rela- ence. dience." He suggested that a station tionships with the area newspapers." No one panel member struck the col- consider employing an outside research In the question- and -answer period, Mr. ors of syndication directly but several company to conduct an in -depth investi- Ferguson revealed that WTRF -TV'S an- cautious salutes were poised. Mr. Accas gation of the outlet's news and person- nual budget for news is about $150,- promised that advertisers would be plac- alities as a means of obtaining an ob- 000 while Mr. Shapiro and Mr. Sacks ing fully sponsored "syndicated" shows jective evaluation. He said WFAA -TV has placed their annual news costs at more in the "coming year" -four or five such used such studies to advantage. than $500,000 and $750,000 respective- programs, he said. Mr. Cooper said sta- David Sacks, vice president and gen- ly. Mr. Murphy gave a figure for Au- tions were showing more "showman- eral manager, KGO -TV San Francisco, gust 1968: $294,000 for WLW -AM and ship" in the programing area than were discussed community-involvement pro- WLWT(TV) Cincinnati. networks and said Screen Gems was graming and efforts as means of up- ABC News correspondent Frank Rey- hopeful that several stations would share grading a station's image. He dwelt at nolds, who was the Monday luncheon financing with it. This, he said, "can length on KGO-TV'S A.M. morning series speaker, talked about another kind happen faster among stations than by (6 -8 a.m.), which he called the "peo- of change -the upcoming change in the the networks." ple's press conference "; the daily "com- White House and the political cam- Mr. Rush said the practice of sched- munity 7" editorials and participation paign. uling more motion pictures on network by station executives in various commu- He also offered a change of pace of TV could not be faulted because the nity organizations and civic projects. his own, coming out against presidential public wants to see them and a "new He said the A.M. series spotlights candidate TV debates. kind of competition" has been created. two prominent individuals in the news He noted that the campaign is He noted, however, that one effect has who give their views on certain sub- being conducted in an atmosphere of been a "pro rata reduction in the jects and questions are relayed to them uncertainty and confusion in the minds amount of time available for other kinds via telephone to the program's host. of citizens. He said the general con- of programing." The station's editorials are carried clusion must be that unless former Vice But he found the use of advance 21 times a week and their subjects are President Richard M. Nixon makes a commitments by networks -as for ex- not only major issues but topics of per- mistake in the weeks ahead, his election ample with a major production compa- sonal concern to the area's inhabitants, is assured. ny for eight features for each of three Mr. Sacks reported, then added: "My personal view," he said, "is that years, with their use also as pilots for "Because of these two series and our debates on TV for presidential candi- future series -as "very negative and documentaries, KGO-TV has gained the dates are not a good thing. They provide highly destructive to the future of tele-

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RonBroadcast Equipment vision programing." He noted that in ing only; possibility of program black- G. Richard Shafto of Cosmos Broad- the practice, the network and produc- outs during schedules; and newly added casting, both of whose companies own tion company decide jointly "at a later categories in program types ( "Who says substantial CATV as well as broadcast date" what the properties will be. there isn't an audience for a simple interests, and Alfred R. Stern, president "Such a multiple, initially deficit - reading of poetry? "). of Television Communications Corp., a financed deal can only be made by a By his own terminology, Mr. Accas prominent CATV operator. Sol Taish- major studio," he said. And "the net- described some of his ideas, particular- off, editor and publisher of BROADCAST- works for the first time in their history ly programing to target audiences or ING, was moderator. are making deals for future programs minority groups, as "narrow- casting," Questions from the floor reflected without the slightest inkling of what the which, he said, "may be even more at- concern that CATV in time would com- future programs are going to be." tractive and effective as a marketing pete effectively with broadcast TV and In short, Mr. Rush added, "economic tool than broadcasting as we know it." "take away programs that viewers have necessity has pushed programing judg- Mr. Cooper's speech detailed the in- been getting free," but the panelists ment aside. Program decisions are be- terests of producers, which he noted minimized that prospect. ing made by economic judgment rather were not apart from the thinking and Mr. Shafto noted that pay -TV experi- than by creative judgment. Since inde- concern of most U.S. citizens, particu- ments to date have not proved out and pendent producers are unable to make larly the current social and political suggested, when asked what would hap- this type of agreement, they suffer. problems. The thrust of his approach pen if events like the World Series This blind, mass -buying of future was rephrased by himself and others moved to CATV, that at cable sub- programs motivated by purely econom- during the floor session. Its essence: scription rates of $5 a month "you ic reasons, is further reducing both the It's known that an entertainment can't pay what they want" for the rights. sources of program supply and program show reaches many more people than (World Series rights currently are diversity." do documentaries, but network officials about $6.7 million). The originations Mr. Rush reviewed the trend over the tell producers a show has to be a "com- a CATV can afford will not be harmful past year which relates mainly to the edy" or a "drama" or other known to broadcast TV, Mr. Shafto asserted. increase in the production of movies program form. These executives are not Mr. Michaels had argued earlier that for TV and the cost spiral of producing receptive to entertainment shows which CATV should not be denied the right pilots. Risk in pilot- making, he said, is defy program categories but have a to originate local programs not feasible at a peak. It now costs $600,000 to built -in social or moral message or for broadcast TV, such as local football $700,000 to make a one -hour -program perhaps portray the current scene as it games, even though such programing pilot. But, he said, the chances of get- is. might eventually become competitive ting on the air with a series are even "Television is a sales- oriented busi- with programs on TV stations. slimmer because of more movies reduc- ness," Mr. Cooper reflected, noting Mr. Stern contended that CATV of- ing available time on schedules. To get "motion pictures used to be that way, fers opportunities not only for local around this, and to narrow the gap be- but now have gone the other way. They programing not available on broadcast tween motion -picture supply and net- gave more autonomy to the producer. TV but also for advertisers who can't work programing demand, more and The television audience is ready for afford time on TV stations. He argued more deals are being made in which something different, for something to that "there's no such thing as local tele- production companies commit with net- hold their interest, but advertisers are vision in the country today-there's works for a pilot as a two -hour feature buying by what has gone on before." regional television, but not local." at a cost of $1 million to $1.2 million. Mr. Reeves cautioned that commu- In support of this argument he cited If the feature fails as a series or as a nications leaders, including broadcast- Pittsfield, Mass., where his company spin -off, it can still be run twice on the ers, were putting too much effort into operates a CATV system, as an area network feature -film schedule, the net- "narrowing the gap" between the young that can receive stations in Albany - work allocating $800,000 to its produc- and their elders rather than "putting Schenectady -Troy, N. Y., "but isn't tion cost and the studio making up the more into determining differences" - even mentioned in the news" on those balance through foreign distribution or "trying to understand the young as op- stations. His system provides Pittsfield by subsequent syndication. No inde- posed to imitating the young." He said with services the stations don't, he said, pendent can afford this type of "deficit it was important for the broadcaster mentioning football presented on the financing," he warned. "to take seriously what's said seriously day after the game. A talk that later generated some au- by youth." Moreover, he said, "there's not an dience discussion was presented by Mr. He recalled that motion pictures had advertiser in Pittsfield who could af- Accas, who blandly asked why televi- to relate to the current youth scene to ford" to buy time on Albany- Schenec- sion programing must come in "15 -min- survive and suggested TV re- examine its tady -Troy stations, but they could af- ute units or multiples thereof," and role in this area, pointing up the success ford time on CATV. then proceeded to suggest -in question in communicating with youth enjoyed Mr. Geller noted that the FCC had form -a series of possible alternatives by such programs as the Smothers put limits on CATV program origina- or different uses in scheduling. Brothers Show on CBS -TV. tions to protect broadcasters and said Among them: programs running as Community antenna television, which he thought it would be "pretty hard" long, or as short, as they need be. For once threatened to divide the broadcast- for cable systems to compete for broad- example, seven -minute comedies or 42- ing business as well as change it in cast programing. minute dramas, an 18- minute musical other ways, was examined in a Mon- Mr. Geller also observed, in answer or an eight -hour event, live, or as it day -night dinner session that produced to another question, that serious multi- happens; programing that's "spontane- little of the controversy that the sub- ple-ownership problems may be raised ous, unrehearsed, full of fluffs, blown ject once provoked. as systems get into program origination. lines and miscues" as opposed to reels The panelists, disagreeing on some He also felt there would be a strict limit of film and cores of tape; a place in the details as to how but not whether CATV on the number of CATV channels one communications spectrum for programs is here to stay and grow along with man could control, with the rest being that have only limited or minority ap- broadcast TV, were Henry Geller, FCC handled on a common -carrier basis. peal; programing that's integrated with general counsel; President Bill Michaels Mr. Stern felt that to reach full po- advertising so as to become advertis- of Storer Broadcasting and Chairman tential CATV must offer "many other

42 (SPECIAL REPORT) BROADCASTING, Oct. 21, 1968 services" than those currently available, and predicted that eventually about 25% Ford seeks hands off with the pillow of government control. of CATV revenues will come from He made clear to the some 200 broad- broadcast -type programing and 75% on cable TV growth casters and advertising executives that from other services. There was singular method to the words he's seeking a hands -off policy towards Mr. Michaels was asked whether Frederick W. Ford had for the Southern CATV growth. Storer's CATV revenues might some California media community last week. Asked five questions about cable tele- day equal or surpass its broadcast rev- Addressing the Hollywood Radio and vision by the Hollywood Radio and enues. He didn't think they'd approach Television Society at a luncheon meet- Television Society as a group, Mr. Ford the broadcast revenues "for many years ing in Beverly Hills, he gave a status re- gave qualified affirmation to suggestions to come," but said "this doesn't mean port of the cable television industry, that cable TV could become a huge new (CATV) is not an important and profit- told of the physical facilities of the en- outlet for Hollywood entertainment able operation." tire TV industry, answered some specifi- products, that it may lead to the start Mr. Shafto, also responding to ques- ic questions about Hollywood's rela- of pay TV and other home services, tions, estimated that 10 years from now tionship to community-antenna televi- could be a direct link to a worldwide about 50% of the country's urban sion. But the message the president of communications satellite system and is homes will be served by CATV. He the National Cable Television Associa- possibly a first step toward the wired said the urban half of the country can tion Inc. really was trying to get over city of the future. He unequivocably be served at a cost of $100 a home, as was that old standard of the free enter- agreed that cable TV will become a vast against $2,300 a home for the non - prise system: Let live and you'll be let new advertising medium. urban half. His own company's policy, to live. Throughout his talk, Mr. Ford ex- he said, is not to attempt to take cable Without identifying individual forces, plained repeatedly that cable television TV into areas where there are not more Mr. Ford said he viewed with "great aims to move ahead in competition than 100 homes per mile. misgiving" elements in television seek- with, 'but at the side of, broadcast tele- Much of the night's discussion turned ing to smother potential competitors vision. on copyright protection, with Mr. Stern reporting that CATV representatives Importation of distant signals is "the of communication, get children involved are continuing to meet with various lifeblood of CATV in the absence of as intelligent consumers of the media groups of copyright owners in an effort CATV originations," Mr. Stern con- and also as producers of films and tele- to reach an agreement that can be sub- tended, indicating that fear of whole- vision programs. A role for the universi- mitted to Congress in its revision of sale importations is unjustified because ty, he said, would be to develop a pro- the overall copyright law. He expressed "it's too costly to bring in distant sig- gram of study useful to future broad- hope that such a bill could be enacted nals from any and every place." casters. in 1969 but said other factors "could Mr. Michaels, while expecting an Mr. Schwartz, who is producing corn - slow it up." equitable copyright solution to answer mercials for Hubert Humphrey, de- Mr. Stern also felt, however, that many basic problems, maintained that scribed his approach to sound as one while a copyright solution would help, copyright owners ought to have the of interest in the effects of sounds on it wouldn't solve all CATV problems - right to refuse to grant pick -ups if they people. He noted that the increased Congress, he said, must give FCC some wish. "Technological capability is not speed of information can overburden guidelines for regulation in other areas. synonymous with legal right," he as- the listener, but it can also increase the CATV interests, he said, are prepared serted. ability to recognize patterns. Particular he to accept copyright regulation as well Mr. Shafto, who said he had "come areas of exploration, suggested, televi- as FCC regulation. CATV, he noted at to accept CATV as a way of life," ob- would be better presentation of community involve- another point, is dependent on broad- served that the number of CATV sub- sion editorials and a low through the ar- casting's remaining healthy. scribers had grown 81% in the last two ment on budget Mr. Geller felt that the full develop- years and that more and more broad- tistic use of tape recorders and slides. Mr. Garth, producer of the weekly ment of CATV, especially in big mar- casters are getting into the field. Mr. With Mayor Lindsay half -hour show on kets, must await a "fair and equitable" Stern estimated that 30% of the sys- WNEW -TV criticized televi- copyright solution. He, too, expressed tems built in the last few years were New York, sion for being "locked into one format" hope that this would come in the next built by broadcasters and said "the day and for providing subliminal expecta- Congress. of the big fight between CATV and the through situation comedies and The FCC, he said, is trying to pro- broadcaster is tions- pretty well over." fulfilled mote CATV and the benefits it offers, commercials -that cannot be Social changes which have been far - diversity of service as well for the poor. He also cited the riot com- especially reaching and often accompanied by vio- in many areas, and mission's report that stations know very as improved service lence, occupied the panel on "The to conserve and promote broadcast TV little of what goes on in the ghettos, and Broadcaster and the Community," also proposed that stations hire people from at the same time. on Tuesday morning. It featured the signals into those areas. Importation of distant Rev. John M. Culkin, S.J., director of markets is allowed only after a The biggest change in television and major the Center for Communications at Ford - kill sta- radio timebuying procedures in years showing that they won't UHF ham university; Tony Schwartz, presi- tions in those markets, he noted, and -the advent of media buying through dent of New Sounds Inc., and David L. up later by a "middlemen" -was the prime concern the point was picked Garth, special consultant for communi- in the audience who wanted of broadcasters attending the Tuesday challenger cations to New York Mayor John Lind- to know why FCC wasn't similarly con- morning session on marketing and sales say. cerned about the fate of VHF stations. development, subtitled "The Sales Mr. Geller noted that V's tend to get The Rev. Mr. Culkin credited televi- Challenge of the Future." the network affiliations in such cases sion and the total communications mix The topic was brought up by Bern and said network affiliations tend to with making everyone feel part of the Kanner, senior vice president and me- make for viable operations. "The non - society, no longer satisfied to play a dia director at Benton & Bowles, the duplication rule seems to be working," passive traditional role. He proposed final speaker in that panel. Then in the he said. that the media help explain the process question- and -answer session, despite all

BROADCASTING, Oct. 21, 1968 43 efforts of moderator Melvin Goldberg local factor-that sales vary and ad- in particular has responsibility to com- of Blair TV to suggest other subjects, vertisers are tending to focus advertis- municate the truth during today's con- the broadcasters kept the discussion ing in relation to sales opportunities stant change in America. He said the centered on the media -buying services. or problems -which will aid local FTC is aware of the contributions tele- Mr. Kanner said he had no objection media. vision has made to the economy but he to the media -buying organizations if they The change that is taking place in emphasized that TV advertising cannot delivered everything they promised, and noncommercial television was repre- resort to deception to prove its points. if stations offered agencies the rates sented by Frank Pace Jr., chairman of Edward Downs, senior attorney of rates. He later amplified his prepared the Corp. for Public Broadcasting, who the FTC's Bureau of Deceptive Prac- text by noting the agencies should be was the featured speaker at the Tuesday tices, focused on the commission's ac- able to give the advertiser the same bar- luncheon. Mr. Pace announced CPB will tivities in the area of TV rating meas- gains as the media services, and implied soon be setting up a plan of action, now urement services. At one point. Mr. the stations must be cutting rates if that a $5- million federal appropriation Hale said that the Broadcast Rating the services actually achieve a claimed has been signed by President Johnson. Council can study methodology but can- 20% saving. He told the broadcasters that CPB's not impose its standards on the rating In response to a station owner's sug- primary responsibility is educational services. He indicated this might run gestion that media -buying services ex- television, mostly preschool and adult, counter to antitrust laws in that such isted only because agencies used them, with secondary responsibilities includ- an activity might be construed as re- Mr. Kanner replied: "Broadcasters have ing fostering the indentity of the corn - straining competition. provided the 'potential' for media serv- munity with its citizen and bringing Former FCC Commissioner Loeving- ices' existence." "enriched entertainment" before the er, now a Washington attorney, dis- The station-representative executives general public. sented from Mr. Hale's position. He on the panel, Mr. Goldberg and Bob CPB needs the wholehearted support said it would be quite reasonable and Kizer of Avery- Knodel, said their firms of commercial broadcasters, he said in proper for broadcasters to agree on treated the services as extensions of asking the station owners to maintain certain standards, and pointed out this would agencies. "a sense of the importance of educa- not be different from other stand- The media -buying services had a tional television." Mr. Pace said he ards suggested by trade organizations in spokesman in Sam Wyman of RDR, doesn't regard commercial television as other fields. On another subject, Mr. who exonerated broadcasters from re- competitive with CPB, and that com- Loevinger predicted that the present sponsibility by saying there is "no such mercial broadcasters have done more trend toward "consumerism" would widen thing as double billing." He maintained for public service than they have been and he urged broadcasters and the media services obtained the pack- given credit for. advertisers to be more careful and re- ages at savings through fine timebuyers, sponsible in framing their commercials. people who have devoted their whole The wind -up panel, on "Government He praised the work of the National careers to the business. and Business," -a relationship that is in Association of Broadcasters Code Prior to the discussion, panelists out- constant change, was primarily a ques- Authority in this area -but renewed lined ways for broadcasters to improve tion- and -answer session, during which an earlier plea for improved standards sales. Paul W. Moseley, advertising four Federal Trade Commission officials of journalism fairness and accuracy by vice president for Pepsico Inc., de- and former FCC Commissioner Lee the broadcasting industry. Loevinger offered their views on present scribed the company's extensive spot In his closing remarks, Herb Jacobs, and future developments in the govern- television budget and suggested more president of TVSI, called ment regulatory sphere. upon broad- use of computer buying and pricing casters to change their tactics and 30- second spots competitively with John W. Wheelock, FTC executive launch an extensive and vigorous adver- piggy-back 60's. director, reported on the agency's tising campaign to reply in a positive Mr. Kizer offered ways to stave off proposal to Congress that cigarette ad- way to the growing number of TV de- the declining share of spot dollars, in- vertising be banned completely from tractors. cluding the development of a factually TV; that the warning on packages be "And I'm not suggesting anything sound media- market presentation and enlarged to include the statement that revolutionary or even new," Mr. Jacobs the need for a line of communication cigarette smoking "may cause death" declared. "It's all been done before - to both the agency and the advertiser and that cigarette advertising on TV and successfully. The best example was a at the right level. radio be limited to certain hours of the parallel one by the motion -picture in- Dana Redman, vice president, asso- day or be restricted to certain types of dustry, which mounted a national peo- ciate media director and director of programs. He indicated Congress would ples campaign against the same gang media research at Kenyon & Eckhardt, not take up its proposals until next sum- of cutthroats Everyone here remembers noted that agency media research has mer. 'Movies are Your Best Entertainment' changed drastically in the last 10 years, Franck C. Hale, director of the FTC's -it's still being used. The slogan with the emphasis now on the market- Bureau of Deceptive Practices, urged screamed out from every page of every ing responsibilities of the agency. He broadcasters to take advantage of the newspaper, magazine, billboard and cited a need for qualitative research on FTC's advisory council, which will give radio in the nation." markets because of rising media costs, them an opinion as to whether a pro- Mr. Jacobs said it worked for mo- and told the broadcasters that agencies posed course of action, including an tion pictures and can work for televi- would be looking for selective audiences advertising program, is likely to run sion. He insisted "it can be done be- through definition of target groups, afoul of FTC regulations. He acknowl- cause we have access to the greatest attitudinal research, more use of local edged that the FTC could not at this imaginative and inventive brains in the data and new types of information time give a definite answer on the "lead - world who spend billions cleverly sell- through new techniques of research. time" required to obtain an opinion ing their wares on your stations. Put Mr. Kanner felt the agency's most since this would depend on the complex- them to work for you and they'll get important function today was "the abili- ity of the proposal and the work sched- the monkey off your backs, providing ty to develop and execute superior crea- ule of the commission. you permit them to fight fire with fire. tive output" and that television is a dom- Albert G. Seidman, attorney in Especially since it would be the truth, inant and effective merchandising tool. charge of the FTC's New York Office, the whole truth and nothing but the He called for greater recognition of the said advertising in general and on TV truth."

44 (SPECIAL REPORT) BROADCASTING, Oct. 21, 1968 Your Next Disc Jockey

A disc jockey is a likable fellow. A Schafer Automation System He sits at his turn table -hours on end. is kind of like a disc jockey. Playing records and talking. In fact it does all of the things Sometimes he talks too much. Or forgets to. a whole stable of disc jockeys used to do. He may play only the music he likes. It plays exactly the music you choose. Instead of what your listeners like. Rock and Roll. Country -Western. If he gets a phone call -or nature beckons - Contemporary. Middle of the Road. the record may come to its end. Or any other kind you can think of. Then there is silence. There's never a pop. Or the record may stick. A click. A fade -out. And repeat- repeat- repeat- repeat- repeat. Or deadly silence. He may be your employee for weeks. It inserts commercials. For months. Occasionally even for years. IDs. Time signals. Personality tracks. But you're never sure if he'll get drafted. It switches to the network. And back. Go Hollywood. Win the Irish Sweepstakes. It's perfect for FM ... and for AM. Or go to work for your competitor. For big cities. For small towns. His salary may be $100 a week. It works 24 hours a day. Or $200. Or more. 7 days a week. 52 weeks a year. And don't forget those fringe benefits. It doesn't drink. Or smoke. Vacations. Unemployment insurance. Or swear. Or have hangovers. Sick leave. Coffee breaks. Expense accounts. It never needs a vacation. Sure can add up to a lot. Can't it? Never takes sick leave. A disc jockey may be right for your station. Never leaves you for another station. But if you have a really good man You don't have to pay overtime. A Schafer Automation System will make him even better. Or unemployment insurance. He'll have time to generate new ideas, Some station owners call it a magician create fresh programming. because it turns red ink into black. Sell more Advertising. Makes black ink even blacker. Sure beats sitting at that turn table. Never deals the same programming hand twice. Hours -on end. And makes all sorts of problems vanish.

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Broadcasters face obstacles in 91st Congress

NAB conference urges governmental participation by broadcasters to promote industry's potential

Broadcasting will have serious problems ignore the presentation when it came to TV violence. in the 91st Congress, particularly with questions and answers. The ranks broke "The important thing is that the the current investigative interest in vio- by two -thirds to form in the rear of the broadcaster self -regulatory effort, while lence on television (see page 62), ac- room where the coffee table was located recognizing the positive fare offered cording to staff members of the Nation- and to carry on conversation that easily the American public, directs itself even al Association of Broadcasters who ac- drowned out what the panel was say- to the possibility of misjudgments, seeks companied NAB's annual roadshow, ing-microphones notwithstanding. A a review procedure which brings them traveling this year to six major U.S. call for order sent many of them out to light, and seeks prevention of their cities, to New York last week. into a hallway to continue their con- recurrence. "The emphasis," he said, "Things are not rosy along the banks versations. "is on the intrinsic logic of a show of of the Potomac," said Paul Comstock, Television and violence, and a host of human conflict, on how it is handled vice -president for government affairs. other related topics presented during and, if it is there solely for shock A stormy congressional future for an afternoon TV assembly (see page value, on its excision." broadcasting with a host of miseries was 54) failed to keep a crowd as well. Mr. Helffrich termed that effort as predicted for a record turn -out of Heavy attrition was evident early in a "decent attempt to hold a reasonable broadcast executives. The miseries listed the afternoon despite a two -hour line." And he added that although were the so-called spectrum grab, the agenda yet to be completed. And un- some programing judgments may be high cost of TV campaigning, equal - like the morning session, no one chose argued as "having crossed the line into time suspension, the fairness doctrine, to ask a single question. gratuitous violence, it seems in order concentration of control, CATV copy- One aspect of government affairs to hail broadcasters' current cautions. right questions, pay-TV, with the and congressional concern -violence on They are correct in spirit and are ominous consequences of the portrayal television- continued to crop up likely to balance themselves out sen- of violence on television commanding throughout both morning and afternoon sibly as to the letter." center stage. sessions. Stockton Helffrich, NAB code Even Mr. Comstock, during the Despite the staff's obvious concern authority, specifically addressed him- government affairs panel, took note of with these problems one question lingers self to it as he noted broadcasting's increasing congressional criticism di- from that first day fall- conference ses- current efforts to scrutinize and excise rected toward TV violence. These alle- sion: Was the audience tuned in? Government affairs apparently was deemed so important this year that NAB President Vincent T. Wasilewski, in his opening remarks, dumped his standard format of past years of providing an overview of broadcasting's problems to concentrate on this one area. "It is the broadcaster himself who can make the best case" in Washington, he said. "He can speak directly from his own experience with knowledge and conviction as a concerned citizen and constituent." Considering broadcasting's "enormous potential strength," Mr. Wasilewski said, "we haven't measured up to our potential." The government relations process is a continuous one, he suggested, and one that broadcasters need to participate to a much greater degree than they have in the past. What NAB presented as its first panel was a "clinic" during which broadcasters were told how to increase their government public relations "effectiveness" as individual citizens, as stations and through state associations. But many in the audience chose to Mr. Comstock Mr. Hel jf rich

46 BROADCASTING, Oct. 21, 1968 gations, he said, "must be met and overcome. In today's atmosphere of discontent and unrest this is no small task." What broadcasters must do, he said, is to convince "our congressmen and our public that broadcasters can and will act responsibly to provide the best possible programing and -even more important -that the government must not control or influence programing. A 'small amount' of censorship is like a small case of murder." And Mr. Comstock warned against so- called passing the buck for violence onto the networks, because that "could lead to disaster." "If any new restric- tion is placed upon programing, it will fall equally upon stations large and small, radio and television, affiliates and independents." How broadcasters can effectively respond to local community and press reactions regarding TV violence was the primary presentation of Roy Dan- ish, director of the Television Informa- tion Office, who urged, in effect, that the best defense against criticism is a good offense. "As a trustee of his community's public attention, [a broad- Mr. Wasilewski Mr. Danish caster] can focus that attention on the real, substantive complex of causes of concludes that the stations are in a political time ensued during which both violent antisocial attitudes and acts. In strong position nevertheless if "they Messrs. Thurston and Lee said they this area lie your and the community's move with the requisite boldness and were against the practice. "If stations most important opportunities to move are prepared to fight for their rights" are aggressive in interview and public toward a less violent future." Mr. Dan- much as the networks are doing in the affairs programing, that is a reduced ish noted that individual stations have face of stiff public and congressional rate," Mr. Thurston said. "I don't touch created many programs clarifying and criticism over their coverage of the rate cards." Mr. Lee agreed, saying he dramatizing local problems and needs. Democratic convention in Chicago. didn't believe in reduced rates, that all "As you move to develop a frank The government affairs panel -com- candidates should be treated commer- dialogue with your area's opinion lead- posed of Jack W. Lee, WSAZ -TV Hunt- cially like any other advertiser. ers," Mr. Danish suggested that broad- ington, W. Va.; William R. Preston, Mr. Comstock added that "anything casters "point to the dangerous sim- LARVA-TV Richmond, Va., and Donald we [broadcasters] do through increased plicity of viewing television as a scape- A. Thurston, WMNB North Adams, exposure through public affairs or re- goat and point to television as the Mass. -provided a "how to" primer duced rates will help us [on Capitol constructive social force it actually is." for those broadcasters who choose to Hill]. But we're going to fight rules "The more the station is involved with become involved in politics. Accord- requiring us to sell our stock in trade its community," he said, "the healthier ing to Mr. Thurston, it's the policy or give away time. This issue is going will its position be." of his station "to make it the most to cause us trouble." But there is a dichotomy at work important stop a visiting politician can It was suggested that the NAB and when a station becomes involved with make when passing through his city." the Radio Advertising Bureau educate its community, according to Herman "We've had more political business political candidates on buying time Land, whose research firm conducted than we've ever had before because efficiently because it was alleged that a study for NAB last July (BROAD- politicians know they're getting results in several instances candidates were CASTING, July 22). As racial tensions because of the feedback from their "over- buying and wasting money on ensue, "you are beseeched by national constituents." our medium." It was also brought out and community leaders to bring the Mr. Lee noted that broadcasters usu- that reducing rates for candidates would unequaled power of your medium to ally confront a congressman "when not necessarily have the desired effect the rescue," he said. When the broad- we're in trouble, but it's important to of making the medium more readily caster does so, he is "attacked for in- do advanced work. A candidate needs available. An audience member sug- flaming the situation." In this view "the your support," he said, "but don't be gested that although the rates might be broadcaster who is determined to con- afraid to ask him where he stands in reduced, candidates would still continue tinue his community coverage, to in- regards to issues affecting broadcasting. to buy time in relation to the size of crease, to make it newly important, Tell him you want freedom to broad- their budgets. A candidate with more must be prepared to cope with the cast certain issues." And he added: money to spend than his opponent consequences," Mr. Land said. "Some politicians think broadcasting is would buy that much more time, it Yet his NAB study purportedly dem- their private playground." was theorized, and that -not the cost onstrates that "the only realistic way to Once a candidate is elected, "keep of commercial time -was probably the maintain the station structure in the in touch with him, let him know you're crux of the opponent's complaint. face of rapidly increasing social and around," Mr. Lee said. "We're in poli- The conference will be held today technological change" (implicitly, the tics; our station license is based on and tomorrow (Oct. 21 -22) in Los An- threat of the "wired city concept ") is politics. It's time to put our money geles and will move to Denver Oct. to get involved in the community, to and action where our mouth is." 24 -25. Next month they will be in Cin- become a "community institution." He A discussion about reduced rates for cinnati, Dallas and Atlanta.

BROADCASTING, Oct. 21, 1968 47 Station sales market explodes Taft, Jefferson, Kaiser, other corporations purchase radio and television stations throughout the nation

The sales of channel 29 WIBF -TV Phila- owner of TV stations in that city in Richmond to Jefferson Standard, the delphia to Taft Broadcasting Co. for an Massachusetts as well as Dayton, Ohio; commission ordered the buyer to change aggregate of $4.5 million; of channel Raleigh, N. C., and Keene, N. H. the call letters in order to distinguish 14 WJZB -TV Worcester, Mass., plus a Springfield Television bought the Wor- corporate ownership of the TV station construction permit for channel 22 cester station in 1958 in a stock deal. and the radio operations. LARVA -Tv WENS -TV Pittsburgh to United Artists Springfield Television also bought the was sold by Larus Investing Co., owner for $800,000, and of WAMO -AM -FM Pitts- Pittsburgh permit in a stock transaction of Larus Broadcasting Co., and of the burgh, WUFO Amherst -Buffalo, N. Y., in 1965 valued at $110,000. Larus and Bros. tobacco company. WOAH Miami and WILD Boston to Cy- United Artists already owns channel Larus Broadcasting also owns WRVA- press Communications Corp. for $2.5 43 wuAB(TV) in the Lorain- Cleveland, AM-FM, which is being retained. At million highlighted station sales last Ohio, area, and holds a construction the time of the sale announcement, week. permit for xuAB(TV) Houston. Larus also announced that it was re- At the same time, the FCC approved The United Artists announcement linquishing a grant it held for channel the sale of WRVA -TV Richmond, Va., to last week is considered likely to com- 54 WTRT -TV Columbus, Ga. WBT -AM- Jefferson Standard Broadcasting Co. plicate the $300 -million Metromedia - Jefferson Standard owns for $5 million; the sale of 40% of Transamerica merger by adding addi- FM and warv(TV) Charlotte, and WKBG -TV and WCAS Cambridge, Mass. tional TV stations to the already over - watt Greensboro, both North Caro- as well as wJxB(FM) Boston to Kaiser the -limit count of the two companies. lina. Earlier this year it sold wBTw- Broadcasting Co., to give it 90% owner- Under FCC regulations, no single (Tv) Florence, S.C., to the Bluefield ship for a total of $2.4 million, and the entity may own more than seven TV (W. Va.) Daily Telegraph for $4.5 transfer Of KTAR-AM -FM -TV Phoenix, stations, of which not more than five million. and KYCA Prescott, both Arizona, to may be VHF. Metromedia now has The action was opposed by Commis- Combined Communications Corp., in four VHF and one UHF and has an sioner Kenneth A. Cox. WRVA -TV the first part of what is estimated to be option to acquire the construction per- began operating in 1956 and is on channel 12 with an NBC affiliation. a $15- million deal. mit of another UHF station (NA/REP[TV] The Taft Broadcasting transaction Boston). Transamerica, through UA, The Cambridge- Boston sale of 40% interest in was announced last week after the Oct. has one operating and one permittee, Kaiser -Globe Broadcasting Corp., licensee of the three stations, 16 meeting of its board. The agreement both UHF.. With last week's announce- gives Kaiser Broadcasting calls for the acquisition of all the ment, it will have two operating and Corp., a 50% stock of WIBF Broadcasting Corp. from two CP's, all UHF. owner, all but 10% ownership. The Boston Globe will retain 10 %. William L. Fox and family of Jenkin- There was speculation, however, that The purchase calls for Kaiser to town, Pa., for $1.4 million. It will also before submitting the merger pay proposal $800,000 for the 40% assume obligations for $2.8 million in to the FCC, the two interest and to companies would assume $1.6 million long -term obligations and $300,000 in "adjust" their holdings in notes held by so that no ques- the Globe. This changes the financing short -term debt. tion of excess TV station ownership of the licensee firm to $5.4 million from WIBF Broadcasting also is the licensee would arise. of WIBF -FM in Jenkintown. This is be- Kaiser and $600,000 from the Globe. The Cypress deal involves payment Kaiser Broadcasting, a subsidiary of ing retained by the Fox family. in cash, notes and convertible deben- Kaiser Industries, is a multiple In addition to TV and radio stations UHF tures. Leonard E. Walk, president of television owner, with in Cincinnati and Columbus, Ohio; stations in De- Dynamic Broadcasting Co., licensee of troit, Corona -Los Angeles, San Birmingham, Buffalo, Kansas City and Francis- the five stations, will continue in that co, Burlington, N. J.- Philadelphia, and Scranton, Pa., Taft Broadcasting owns post; Dynamic will be operated as a a 50% interest in It Hanna Barbera Productions, and only subsidiary Cleveland. also of Cypress. Cypress, a pub- owns an FM station in San Francisco. last month announced agreement to lic firm which operates CATV systems This time Commissioner Nicholas purchase for a maximum of $5.1 mil- in five states with 44,000 subscribers, Johnson dissented to the grant. lion over a period of years, Fouad Said also holds a permit for UHF station WKBG -Tv was founded in 1953 and Productions Inc. (BROADCASTING, Sept. KTXL (TV) Sacramento- Stockton, Calif. 23). is on channel 56. WCAS began in 1967 In approving the sale of WRVA -TV and is a daytimer on 740 kc with 250 Broker in the Philadelphia sale was w. WJIB is 22 years old and operates R. C. Crisler & Co. on 96.9 me with 50 kw. The United Artists' acquisition, In the Phoenix- Prescott transaction, KMST(TV) joins CBS on Dec. 1 which involves the purchase of all the the stations are being transferred to stock of Capital Communication Corp., KMST(TV) Monterey -Salinas, Calif., a CCC, a Phoenix -based complex of licensee of the operating UHF in Wor- new UHF permittee, will become a broadcast and outdoor advertising, cester, Mass., and holder of a for grant CBS -TV affiliate around Dec. 1. It will which will, at the end of a series of came a after Pittsburgh, week an- replace KSBW -Tv, which carried both transactions, be owned 60% to 65% nouncement of the agreement for the CBS and NBC programs, as the CBS by John J. Louis Jr., and associates merger of Metromedia Inc. into United affiliate. KSBW-TV will continue with and 35% to 40% by Karl Eller and his Artists' parent company, Transamerica NBC -TV. KMST, operating on channel group. Mr. Louis and his associates Corp. (BROADCASTING, Oct. 14) 46, is owned by Monterey-Salinas Tele- now own the Phoenix and Prescott sta- Capital Communications is a wholly vision lnc. Stoddard J. Johnston is pres- tions. Mr. Eller owns KBLU-AM -TV owned subsidiary of Springfield Televi- ident and William Schuyler is vice pres- Yuma and Eller Outdoor Advertising. sion Broadcasting Corp., a multiple ident and general manager. Because of the FCC's duopoly rules 48 (THE MEDIA) BROADCASTING, Oct. 21, 1968 that forbid common ownership of sta- the tions that have overlapping service Democrats are harassed from "Mattoo," amplified by bull- areas, KBLU is being donated to Ari- horn, warned the candidates against izona Western Junior College in Yuma; on Hudson River tour turning the Hudson River over to fed- the TV station will become part of When Senator Edmund Muskie of eral control. CCC, following FCC approval of these Maine, the Democratic vice -presidential Willarm F. O'Shaughnessy, vice - two transactions. Both Mr. Louis and candidate, and Representative Richard president and general manager of wvox, Mr. Eller formerly were with Needham, Ottinger (N. Y.), a Democrat -Liberal said the "Mattoo" belonged to him, as off on an inspec- Louis & Brorby (now Needham, Harper seeking re-election, set does wvox, and the "sea battle," as he & Steers), Chicago advertising agency. tion cruise of the polluted Hudson Riv- referred to it, was an expression of that a KTAR -TV is 15 years old and is on er last week they were followed by 31- station's involvement in community channel 12 with an NBC affiliation. foot boat flying the flag of wvox New affairs. Although wvox endorsed Mr. KTAR, founded in 1922, is a full time Rochelle, N. Y. Ottinger in his last election bid, Mr. station on 620 kc with 5 kw and also The wvox boat, called the "Mattoo," O'Shaughnessy explained that this an NBC affiliation. KTAR -FM began was decked out with a Nixon and quarrel was not so much with Senator in 1960 and is on 98.7 me with 115 Rockefeller sign and banners. A voice Muskie as with Representative Ottinger. kw. KYCA was inaugurated in 1940 discriminatory employment practices As for broadcasting, he noted that is 1 and full time on 1490 kc with kw cases; cases on the constitutionality of complaints range from payola and plug - days and 250 w nights, and also is NBC the fairness doctrine, personal attack ola to too much sex in the "modern affiliated. and political editorializing as amici movies" being shown on the tube. curiae; and the John Banzhaf -cigarette The one charge that "greatly disturbs" Hoving requests list commercials proceedings. He has no him is that of "biased reporting or broadcast licensees as clients. slanted news." If there is substance to of contributions to ETV Mr. Hoving's stepped -up agitation the charge, he said, "then broadcasters brought more resignations last week. as well as the In reply to ABC President Leonard FCC should do every- Ralph Langley and Howard Cox, chair- thing in their power to correct the situ- Goldenson's remarks at the Television man and vice chairman respectively of Stations Inc. seminar (see page 36), ation promptly." He said that broad- noncommercial KLRN(TV) San Antonio, casters, in the straight reporting of Thomas P. F. Hoving, chairman of the L. Ryerson, president of non- Edward news, "should not permit personal bias National Citizens Committee for Pub- commercial wTTw(TV) Chicago, Mor- or the desire to attract a larger audience lic Broadcasting, has sent the network timer Fleishhacker, chairman of non- heads and commercial station owners to impair their journalistic integrity." commercial KQED(TV) San Francisco It was at the point a request for a list of their contribu- W. in his speech that and Lee A. Du Bridge and John he noted "a discernible, tions to educational television for an Luhring, chairman and president re- if not constant, excellence in broadcasting for "objective report" to be published by spectively of noncommercial KCET(TV) which the committee. you rarely get public credit" that he Los Angeles, bring the total of resigna- probably Mr. Goldenson maintained in his Josephs and caused some consternation in tions to eight. Devereux his speech that the commercial networks Minow previously announced audience. "The ability of broad- Newton casters "have already contributed a consid- they were dropping out of the commit- to give rapid on- the -spot coverage of news events erable amount of money to educational tee's activities (BROADCASTING, Oct. 7). is becoming legen- television. In addition ... all the net- dary. In fact," he went on, "some works have outlined in detail their will- critics suspect-and I am one of those -that broadcasters now get to the ingness to provide educational television FCC scene free of charge a television channel on a Wadsworth praises sooner than the news and actually cre- domestic communications satellite. Fur- and broadcasting media ate the events they cover." He did not ther, they have agreed to contribute a elaborate on his views regarding the FCC Commissioner James J. Wads- a portion of any savings which charge, which broadcast journalists de- worth ladled out some praise last week might accrue to them through the op- nounce as an unwarranted attack on to two institutions he feels have been eration of such a domestic satellite sys- their integrity. However, his office in getting more than their share of criti- tem to educational televisions ..." Washington said the word "suspect" in cism lately- broadcasting and the FCC. Mr. Hoving felt that "Mr. Goldenson the sentence means what it says; "it But in the process he suggested that to unanimity that I do not be- does not mean that he has made up his alludes one accusation broadcasters vehemently lieve he can support or even offer mind on the matter," said an aide. ..." deny may have some basis broad- on the satellite proposal, and called for -that report news but help the listing of contributions "as well as casters not only objective accounting of such generosity create it. Apple Valley Corp. wins target of a ... in light of commercial broadcast- "We have both been the decision over KIMA -TV ing's overall profits." lot of public criticism," said the com- to broadcasting and Meanwhile, the committee appointed missioner, referring Apple Valley Broadcasting Corp. has de- won Earle K. Moore of Moore, Berson, the FCC, in a speech prepared for the latest round in its battle for a livery at the National Association of Yakima, Wash., Hamburg & Bernstein, New York, as UHF, as FCC Hearing Examiner counsel. The committee announced it Broadcasters fall conference, in New Chester F. Naumowicz Jr. said was seeking a lawyer at the same time York (see page 46). "Moreover, our in an initial decision that veteran Hoving began his recent series of critics are often unjust and unfair." broadcaster Morgan Murphy, a prin- Mr. cipal criticisms of the commercial networks He called broadcasting "an art in the in the firm, "has not trafficked in broadcast (BROADCASTING, Oct. 7 et al). truest sense of the term [which] combines authorizations." Mr. Moore is currently acting as technological innovation and creative The trafficking charge was made by counsel in four broadcasting cases: the imagination to produce a medium of KIMA -TV Yakima against Mr. Murphy, challenge to the license renewal of expression from which has grown what who as principal in Apple Valley would wLBT(TV) Jackson, Miss.; objections might be termed a new literature." And own 30% of a merged group formed by the United Church of Christ to plac- he said the FCC, too, has virtues which from the original three applicants for ing burden of proof on the public in are not always recognized. the construction permit of KAPP(Tv) 49 BROADCASTING, Oct. 21, 1968 (ch. 35) Yakima. The commission re- Approved: fused to include the issue when the own- competing applications were set for ChangingHands The following transfers of station last hearing in 1966, and turned down ership were approved by the FCC week: (For other FCC activities see KIMA -TV'S petition for review of the de- Announced: "For the Record," page 75). cision approving the merger of the The following station sales were re- -TV KTAR- AM -FM -TV Phoenix and KYCA three firms. When KIMA then ap- ported last week, subject to FCC ap- Prescott, both Ariz.: John J. pealed to the U. S. Court of Appeals for proval: Sold by the District of Columbia, the commis- Louis Jr. and associates to Combined sion requested the court to remand the WIBF -TV Philadelphia: Sold by Wil- Communications Corp. in a stock trans- matter to it for further proceedings. It liam L. Fox and family to Taft Broad- action aggregating about $15 million, then vacated its order refusing to re- casting Co. for aggregate of $4.5 mil- with KBLU -TV Yuma and Eller Outdoor view the action, and designated the mat- lion (see page 48). Advertising Co., Myers -Leiber Sign Co. ter for hearing on trafficking charges. WJZB -TV Worcester, Mass., and con- and Phoenix Magazine. The FCC has In his initial decision, Mr. Naumo- struction permit for WENS -TV Pitts- not yet acted on KBLU -TV transfer ap- wicz reviewed the history of Morgan burgh: Sold by Springfield Television plication (see page 48). Murphy's 42 years in the broadcast in- Broadcasting Corp. to United Artists WRVA -TV Richmond, Va.: Sold by dustry, and noted that between 1926 Corp. for $800,000 (see page 48). Larus Investing Co. and others to Jef- and 1958 Mr. Murphy established 13 KLAN Lemoore, Calif.: Sold by Mel ferson Standard Broadcasting for broadcast stations without having Co. Parsons and Frederick $5 million subject to bought or sold any of them. Subsequent Vierra, Vincent adjustments (see William H. Sadler Jr. and page station sales, Mr. Naumowicz said, Volken to 48). for $100,000. Mr. were motivated by Mr. Murphy's desire Joseph P. Fischer WKBO -Tv and cacas, both Cambridge, manager of to get out of radio and concentrate on Sadler is former general Mass. and WJIB(FM) Boston: 40% Mr. Fischer is television, and by his desire to "accom- KELI Tulsa, Okla., and sold by Globe Newspaper Co. to Kaiser modate the wishes of his long -time sales manager of that station. KLAN is Broadcasting Corp. for $2.4 million broadcasting associates," and not by the a daytimer on 1320 kc with 1 kw. (see page 48). Broker: Edwin Tornberg & Co. quest for quick profits. Mr. Murphy's KCBC Des Moines, Iowa: Sold by actions have been "entirely inconsistent WSME Sanford, Me.: Sold by William Jonathan M. Fletcher and others to with the goals of a trafficker," the exam- R. Sweeney and associates to Richard Allied Construction Services and Rob- iner said. C. Dreyfuss for $80,000. Mr. Drey- ert D. Bunce for $320,000. Mr Bunce is The initial decision becomes effec- fuss is in charge of sales development commercial manager of KCBC. Kcsc is wPRO R. I. WSME is a tive in 50 days unless there is an appeal for Providence, full time on 1390 kc with 1 kw. or unless the commission reviews the daytimer on 1220 kc with 1 kw. Broker: action on its Blackburn & Co. own motion. FCC rebukes station on license renewal The FCC last week denied a petition asking reconsideration of short -term license renewals for KPIK -AM -FM Meet Roy li mrani Colorado Springs, Colo. The commission issued the shortened renewals because of promotional ma- now at your service in our terial sent to advertisers and said to contain claims of audience coverage Beverly hills office not supported by valid data. Western Broadcasting Co., licensee of the two stations, said two years ago in response A new face at Blackburn. But an old to commission inquiries that an out- hand at radio and television, with 28 dated Pulse survey was the sole basis for KPIK'S claim to years of experience. A former Executive have the second largest audience Vice President of Royal Bear Broadcast- in Colorado Springs. Its claim that the stations ers, Roy Rowan brings in -depth knowl- "pull at least 65% of the military audience," Western edge of communications media to help said, was based on a "survey" made by buyers and sellers avoid the hazards of a sergeant in the Public Information negotiating on their own. Office at ENT Air Force Base. These 68 -14 coverage claims, the commission told Western, were inconsistent with guide- BLACKBURN & Company, Inc. NEED A SPOTMASTER or RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS SPARTA TAPE CARTRIDGE?

WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS (WTHEM) K Jamas W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph CONTACT CCA Jack V. Harvey William B. Ryan Robert A. Marshall Roy Rowan Joseph M. Sitrick Hub Jackson Harold Walker Bank of America Bldg. RCA Building Eugene Carr MONT Building 9465 Wilshire Blvd. CCA ELECTRONICS CORP. 1725 K St. N.W. 333 N. Michigan Ave. 1625 Peachtree Rd. N.E. 274-8151 GLOUCESTER CITY N. J 333 -9270 346 -6460 873.5626 CCA (609)- 456 -1 716

50 (THE MEDIA) BROADCASTING, Oct. 21, 1968 lines set by the Federal Trade Com- covered in the test but that Telepromp- -that it permit the other companies mission and endorsed by the FCC. ter's chief concern is with reaching holding franchises to provide CATV In its petition for reconsideration, homes not now hooked into a system service in New York to participate in Western contended that it had been by cable and which would not be wired the test. Teleprompter wrote Manhat- given no opportunity to be heard con- up for several years, in the normal tan Cable Television, a division of Sterl- cerning the short-term renewals; that course of events. ing Information Services Ltd., which is the FTC had made no adverse decision; The Teleprompter applications pro- franchised to serve a section of Manhat- and that penalty would serve no purpose extensional service by AML to 414 tan not covered by Teleprompter, and pose since the stations stopped using homes in three communities in the im- CATV Enterprises Inc., which has be- the advertisements over a year ago. mediate vicinity of Farmington and to gun operations in the Bronx, inviting The commission countered by noting 6,000 homes in 17 communities near their participation. (A fourth CATV that Western failed to respond to an Eugene.. The feasibility of providing company in New York, Comtel Inc., is invitation to submit additional material AML service to 740 homes and two operating without a city franchise.) for consideration at renewal time; that motels in a town 27 miles from the pro- Teleprompter offered to make equip- the absence of FTC involvement does posed transmitter site in Farmington ment - transmitters and receivers - change the fact of the unvalidated will also be studied. available through Theta Communica- not up by promotional material; and that the The applications for providing AML tions Corp., the company set of evidence showing further use service in the New Mexico and Oregon Hughes and Teleprompter to manufac- absence How- of unvalidated surveys was considered communities are in line with a condition ture and market AML equipment. fully upon short -term renewals. the commission laid down in authoriz- ever, until the AML system is in deciding the It was also noted that the commission ing the commercial test of the system. authorized by the commission, built by Hughes has provided all licensees with FTC The commission wants to know whether equipment is being hand guidelines and a warning that it would AML can overcome the chief obstacle Aircraft Co. of the two enforce them. now faced by CATV in serving rural As of last week, officials areas-the high distribution cost in- companies were still considering the volved in wiring up the homes. offer. Charles F. Dolan, president of In metropolitan areas, AML would Sterling, said his company will par- Teleprompter seeks eliminate the inconvenience of installing ticipate if it considers the offer "fea- underground cable ducts. The system sible." He said Sterling is not closing its FCC extension would also eliminate CATV companies' mind "to alternatives to cable, whether present need of negotiating with tele- they be microwave, laser or other." CATV Wants to expand cableless phone companies for permission to Charles Woodard, president of string wires on their poles. Enterprises, said he would have to dis- CATV service to system Teleprompter also said it is meeting cuss the financial aspects of the matter decision in N. M. and Oregon another of the commission's conditions further before he could make a

Teleprompter Corp. has filed applications with the FCC requesting permission to provide virtually cableless CATV GOOD OPPORTUNITIES! service in New York City and in rural areas surrounding Farmington, N. M., EAST -Combination AM daytimer and FM stations assigned and Eugene, Ore. to suburban town of 7,500 population but 2 MV AM were in response to The applications contour covers area in which retail sales are in commission order last May giving a excess of $427,000,000. Deal includes 13 acres of qualified and limited approval to Tele- land plus studio and transmitter building valued at prompter's request to employ on a com- $50,000. Price $250,000. Both down payment and mercial basis in New York the revolu- balance are negotiable. sell readily. tionary Amplitude Modulated Link sys- Should tem. Contact C. L. "Lud" Richards in our Washington office. The system, which has been developed and is owned by Teleprompter and MIDWEST -Strong daytimer located in two -station market in Hughes Aircraft Co., employs the 18 gc which retail sales are in excess of $102,500,000, and (18,000 mc) band in place of cable population over 91,400 in metro area as defined by trunklines for short -haul CATV relay Standard Rate & Data. Billings $10,000 per month. service. An AML transmitter can send Good dial position, good equipment. Price $225,000 to a 12 or more signals simultaneously -29 per cent down- balance on terms to be nego- receiver four to 10 miles away; the sig- tiated. nals are then distributed by cable to subscribers. AML has been undergoing Contact Richard A. Shaheen in our Chicago office. tests in New York for more than two years. Teleprompter has CATV systems in WASHINGTON. D.C. each of the proposed test communities. 1100 Connecticut A NW. 202/393 -3ve., 456 owns 200 The New York system, which it CHICAGO jointly with Hughes, has 7,800 custom- AND ASSOCIATES, INC. 1507 Tribune Tower 60611 ers; the systems in Farmington and Eu- 312/337.2754 DALLAS gene, 4,000 and 12,000 respectively. Brokers of Radio,TV, CATV & Newspaper Properties 1234 Fidelity Union Life Bldg. senior Hubert Schlafly, Teleprompter Appraisals and Financing 75201 vice president, said last week the AML 214/748.0345 system would not be used to reach all SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 of the customers in those communities. 415/392.5671 He said "a portion" of them would be

BROADCASTING, Oct. 21, 1968 51 on participation. One of the risks Teleprompter is tak- ployed on the policy making, adminis- The Teleprompter offer contains no ing in proceeding with the test is that trative, executive or sales levels. The figures. It says the other companies the 18 gc band may not always be avail- black stations with their pious attitudes would be charged a "nominal monthly able for the AML system. In authorizing have maintained a strict segregated pat- rental" for use of the receivers, and be the commercial test, the commission tern behind the walls hidden from the required to share in the current operat- noted that the band may be utilized for community. Not only should the FCC ing costs of its AML transmitter, if they satellite communications service; it ask how many blacks are employed but chose to use its signals rather than ac- warned Teleprompter to be prepared in what capacity and are they receiving quire separate transmitters. The Tele- within two years to substitute a CATV equitable compensation." prompter transmitter is located near system that does not rely on the 18 gc On the subject of black representa- the George Washington Bridge, in upper band. Teleprompter said it is prepared tion on the FCC, the NATRA officers Manhattan. to initiate the test under that condition. said the organization "will submit to the President a list of qualified black men who we feel should be given consideration for appointment to the com- NATRA wants Negro on FCC mission." NATRA noted that of 7,200 stations in the U.S., only seven have black own- Also plans construction of communications center ership. Another NATRA goal is to "encourage black investments in broadcast- to train black broadcasters for industry jobs ing properties." On the subject of the disk jockey, "Sweeping and almost revolutionary ord industry jobs at all levels, including Mr. Shields commented, "The time has changes" for the National Association management. come when NATRA must go on record of Television and Radio Announcers The site for the school has not been to do away with, once and for all, the were announced by key officials of the determined but it is based on a pro- term 'disk jockey'. We are daily dealing organization last week. The aim is to posal submitted at the NATRA con- with communicating with people and reach to the very grass roots of Negro vention by Dr. Earl C. Jackson of Wilm- therefore we view our position as a broadcasting and upgrade it. ington, Del., an educational consultant. most responsible one as 'mass communi- One goal: to have a black representa- Cost would range $250,000 and up de- cation specialists'. We must assume a tive on the FCC. Another goal: use of pending on whether the school starts brand new posture in this industry." the term "disk jockey" is out; "mass from scratch or affiliates with a going Dr. Jackson's detailed exploration of communications specialist" is in. institution. Spanish -language broadcast- the need for the NATRA school and its The NATRA moves come in the ers also would be eligible to participate. economic requirements also outlined wake of the organization's summer con- Mr. Jones said the convention "posed advantages that he felt would benefit vention in Miami. Unofficially they are a serious question to the industry: what the broadcasting and record industries explained to be efforts to shake off any are you planning to do about the black as well as the students participating. negative influence from outside mili- men and women who contribute so The proposal listed suggestions whereby tants who appeared at the convention widely to the talent bank profit margin the broadcast media could help over- as the "fair play" group and who of this industry ?" come the problems of discrimination claimed they had obtained several hun- He and Mr. Shields said NATRA al- and listed ways stations themselves dred signed pledges from NATRA so "is extremely concerned that black could better serve the Negro and Span- members as well as many board mem- stations are not being more selective ish markets. bers (BROADCASTING, Aug. 26, 19). in the commercials being broadcast. Mr. Jones said that since the recent At that time a "fair play" leader ad- The memories of station owners have convention "NATRA no longer has to mitted the policy of his group included become very short in that they refuse qualify its existence." He explained the use of violence if necessary. Sub- to understand that many of the in- that for the past three years "since the sequently NATRA stated in full -page cendiary flames which sweep the ghettos emergence of the 'new breed,' we have trade advertisements it would not be are due to the frustration of blacks been too busy explaining and making "intimidated or coerced or threatened." fighting the unfair credit practices of more palatable our program to the E. Rodney Jones, NATRA president insensitive merchants, many of whom critics of NATRA [but they] have failed and personality on WVON Chicago, and use the local black station to broadcast to understand the broad . changes Del Shields, NATRA executive secre- their message." NATRA has brought about in this in- tary, outlined the broad administrative NATRA, they said, "will insist that dustry." and policy changes. Mr. Shields, host the industry apply itself to establishing NATRA accomplished this on a of the daily Night Call interview pro- a strong and stringent code of ethics in "minuscule" budget and with a smaller gram now on more than 70 stations the selectivity of the commercials being staff than any other trade group, he and originated at WLIB -FM New York, broadcast." NATRA also intends to ask noted. will continue as NATRA's executive the FCC at license renewal time to re- secretary. However a new field admin- view such commercials, they said. istrator also will be named as well as a The NATRA officials noted further NBC affiliates plan new executive committee and a new that the "full utilization of qualified executive advisory board, they said. black people in both the record and programing discussions A major project announced by broadcasting industries has moved A broadcaster panel will talk about radio NATRA will be the building of a com- along at a snail's pace. NATRA fully programing -specifically NBC Radio munications center and the establish- endorses the new FCC mandate in doc- programing -and a network news cor- ment of the NATRA Institute of Broad- ket 18244 which calls for the possible respondent panel will discuss current casting Science. Contributions from sta- revocation of licenses by stations who news events at the two -day NBC Radio tion owners and record industry com- discriminate." Network Affiliates Convention which panies are being sought. The purpose They continued, "NATRA feels that opens Thursday (Oct. 24) morning in of the school will be to train black this requirement could go a step further, New York. broadcasters for both station and rec- for in black stations few blacks are em- Dean L. Osmundson, station man-

52 (THE MEDIA) BROADCASTING, Oct. 21, 1968 ager of WMC Memphis; Earl Buncher, ment: a service that seeks to lead as typical: require reports quarterly rather station manager of WJAS Pittsburgh; well as to follow, that is free to experi- than semiannually on service granted; Bill Bengtson, vice president and gen- ment, that can appeal to the few as well impose as immediate reporting require eral manager of KOAM Pittsburg, Kan.; as to the many, and that is not tied to ment on service that carriers intend to Elliott Nevins, program director of advertising revenue." To implement deny, and require further reports on WIOD Miami, and Bruce Buchanan of that service, the foundation said, non- pending requests for service, to be sub- WFBC Greenville, S. C., will join Robert commercial broadcasters need both mitted promptly after the carrier has Wogan, vice president, programs, NBC financing for quality programs and "the had the request for 60 days without Radio, in a discussion Thursday morn- interconnections that permit these pro- taking action on it. ing of the network's programing. At- grams to be shown over state, regional In another filing, the Corp. for Pub- tention will be placed on how stations and national networks of public televi- lic Broadcasting pointed out that on- integrate their formats with network sion stations." going preliminary talks between non- programs (such as Monitor, News on The commission's rulemaking pro- commercial broadcasters and AT &T The Hour and Emphasis) and Mr. Wo- posal was intended to be a first step in representatives have produced both gan will present examples of jingles and the creation of such a service. The hopeful signs and marked difficulties. promotional announcements being made Public Broadcasting Act of 1967 wrote AT&T's most recent offer for providing available by the network. into the Communications Act a provi- "occasional" service during the two The news seminar on Friday morning sion for free or reduced -rate intercon- prime -time hours several days a week, features Reuven Frank, NBC News nection for noncommercial educational subject to preemption by commercial president, as chairman of a panel made stations, subject to appropriate com- networks when necessary, is problematic up of Chet Huntley, David Brinkley, mission rules, and the commission in in terms of dependability, quality of Edwin Newman and Bill Ryan, all top its notice of proposed rulemaking service and cost, according to CPB; in members of the NBC News on -air staff. (BROADCASTING, Sept. 16) said it ap- any case, the corporation said, whatever An evening reception Oct. 23 will peared that requests for such service emerges from the negotiations can only precede the two -day convention. Walter will be made and that it will be probe interim in nature. A vigorous non- D. Scott, Julian Goodman and Stephen vided by common carriers. As a first commercial broadcast service demands B. Labunski, respectively, board chair- step, it was proposed that common the free or reduced -rate interconnection division man, president and NBC Radio carriers serving ETV -radio stations re- provided for by the Public Broadcasting president, will welcome the delegates port to the commission every six months Act, CPB said; and, as an initial step in there. More than 200 affiliate repre- on stations served, type of service pro- that direction, the corporation presented sentatives are expected to attend the vided, amount and percentage of rate a version of the proposed rule that was meetings which include business ses- reduction, and service requests not essentially identical with that of the sions both mornings and remarks by furnished. The stated purpose was to Ford Foundation. Mr. Scott and Mr. Goodman on Thurs- keep the fully on day morning and by Mr. Labunski on commission informed Other educational broadcasters also Friday morning. A reception and ban- initial attempts to provide the service. offered variations on the themes of quet with Joe Garagiola serving as While the Ford Foundation and the public broadcasting as a social force, master of ceremonies are scheduled for 13 educational broadcasters filing last the need for better and less expensive Friday evening. week praised the spirit of the commis- interconnection service, and the need sion's proposal, they agreed that the for more strigent reporting requirements new rule should treat the new service than those proposed by the commission. with greater urgency -specifically, by Some said that reports should be made Ford, ETV's ask FCC requiring more frequent and more on a monthly or bimonthly basis. varied reports. Ford's proposals were A more businesslike note was sounded for harder rule Media reports: personnel, housing, transportation and mobile equipment, disbursements, and Want commission to be Office move 4 Avco Broadcasting Corp. has moved its Washington office to the complete array of production more demanding in material equipment. 1025 Connecticut Avenue N.W. Tele- Address is 12987 West supplied by common carriers phone (202) 296 -9153. Dixie Highway, North Miami, Fla. 33161. Phone (305) 754 -6792. The Ford Foundation joined with non- New unit at NBC 2 NBC has formed commercial broadcast organizations last NBC Educational Enterprises to pro- NAFMB move The National Asso- ciation of FM Broadcasters moved week in urging the FCC to strengthen duce and distribute educational films has to the Jensen Building, 665 Fifth Ave- its proposed rule requiring common and associated visual training material. nue, New York 10022. Phone: 755- carriers to report on interconnection Morris Rittenberg, director of NBC Do- 9330. service to educational TV and radio mestic Enterprises will head the new stations. operation. The unit will also offer con- ABC Radio adds ABC Radio has As justification and background to sultation and contract services to assist reported the signing of four stations their comments, the foundation and educators in the use of audio -visual ma- to its affiliation lists, bringing total educational broadcasters went well be- terials and to help them develop televi- for its four networks to 946 stations. yond the immediate question of the sion as a teaching medium. Added were WRCP Philadelphia and commission's proposed rule to offer Florida location service Sam Segal, wwoL Buffalo, N. Y., to the American paeans to the promise and reality of veteran Florida motion picture produc- Information Radio Network, giving noncommercial broadcasting, and to er, has announced the formation of that service a total of 336 stations; stress the crucial role of an inexpensive Producers Location Services Inc., North wwIN Baltimore to the American Con- and technically sound interconnection Miami Fla., which will provide motion temporary Radio Network, for a total service in its development. picture location services for out -of- of 202 stations, and WTVR -FM Rich- "There is a desperate need now," state producers of feature films and mond, Va., to American FM Radio the Ford Foundation said, "for a tele- TV commercials. The company's loca- Network, for a total of 172. The other vision service whose main objective is tion services will include location service, American Entertainment Radio something more than mass entertain- scouting, hiring of local production Network, has 236 stations.

BROADCASTING, Oct. 21, 1968 53 by those outside the noncommercial broadcasting field. The National As- sociation of Broadcasters said that any authorization of free or reduced -rate interconnection would be "somewhat premature and inadequate" without prior FCC study of the following factors: "The extent to which new facilities will have to be constructed, the nature of the proposed preferential rates, the extent to which preferential rates will result in failure by carriers to obtain their rates of return on such facilities, and the persons or classes of persons who will bear the costs of construction and use which may not be You're only borne by the noncommercial user." Ad- ditionally, NAB said, the commission HALF COVERED proposal fails to set forth standards for determining the extent to which prefer- in Nebraska... ential rates may be granted, or who shall bear the financial burden. if you don't use To authorize free or reduced -rate interconnection subject only to a report- KOLN- TV /KGIN -T V ing requirement, NAB contended, is to ignore "the basic factors which Con- You have to reach the right people if gress clearly intended the commission to consider...." to be in Nebraska. you want influential AT &T also questioned whether suf- Yóu need Lincoln- Hastings- Kearney, ficient attention had been given to the the state's other big market. It's served economics of the proposed service. best by KOLN -TV /KGIN -TV, the of- There's no such thing as "free" service, AT &T said, since someone has to ficial CBS outlet for most of Nebraska bear the cost. and Northern Kansas. Avery -Knodel can reserve it for you. Balance sought between cable and broadcast TV NRMABR Sol Schildhause, FCC CATV task force chief, waved half a loaf at broadcasters attending the National Association of Broadcasters' New York fall conference last week, by calling on them to break KANSAS bread with CATV interests and to work out their mutual problems. "Tomorrow is coming, ready or not," RADIO the WRZO KALAM.200.BATTLE CREEK he told broadcasters. "Cable and WILE GRANO RAP OS broadcast television are one big busi- WIEN GRANO RAP.DS.KAIAMAZOO KOLN-TV KGIN-TV WWAM/WWTVPM CADILLAC LINCOLN, NEBRASKA GRAND ISLAND, NEBRASKA ness. We have to figure out how to bal- TELEVISION 1500 FT. TOWER 1069 ET. TOWER WRZ0-TV GRANO RAPIDS- KALAMAZOO ance it out and make it work together." WWTV/CAOILLAC-TRAVERSE CI" WWUP.TV SAULT STE. MARIE Broadcasters, he said, "have got to EDEN-TV/ LINCOLN. NEBRASKA Avery- Knodel, Inc., Exclusive Notional Representative RBINTV' GRAND ISLAND. NEB. come to terms with it, join with their operators to find workable compromises, get into it yourself," because "like it or not, CATV stands ready to change the television scene beyond all recognition." He said that "goal -line stands against cable are not in [TV's] best interests." Mr. Schildhause's remarks were part of an afternoon TV assembly that also heard a conciliatory note from Robert D. Swezey, secretary- treasurer of the Corp. for Public Broadcasting, prompted by the current concern over violence on TV (see page 62). There is nothing in the projected pattern of public broadcasting that should give commercial broadcasters "the slightest uneasiness," he said. On the contrary both should CI E MU I I NC. 353 W. 57 ST., NEW YORK, N. Y. 10019 N S C work together because "broadcasting is COMPLETE PRODUCTION LIBRARIES IN SETS OF 20 L. P. s under attack."

54 (THE MEDIA) BROADCASTING, Oct. 21, 1968 Programing

BMI, radio committee will try again Negotiations on rate increase set to commence within two to three weeks, say officials

Prospects for resumption of nego- The all- industry committee, said to Members of the BMI board re- elected tiations on new rates for radio stations' represent upwards of 1,000 radio sta- at the stockholders meeting, in addi- use of the music in the Broadcast Music tions, met the following day and named tion to President Cramer, are John H. Inc. catalogue appeared to brighten three new members in a move obviously DeWitt, John Elmer, Rex G. Howell, last week. designed to broaden the committee base Sydney M. Kaye, Merrill Lindsay, Reports from unofficial but informed (CLOSED CIRCUIT, Oct. 14). Dwight W. Martin, Richard H. Mason, sources indicated that moves were afoot The new members, raising the total Paul Morency, John F. Patt, William aimed to get BMI officials and the All - from six to nine, are A. A. Church, M. Regan, J. Leonard Reinsch, G. Industry Radio Music License Corn - assistant secretary of Storer Broadcast- Richard Shafto, Robert B. Sour and E. mittee together again, probably within ing Co.; David H. Morris, president of R. Vadeboncoeur. the next two or three weeks. KNUZ Houston; and Michael P. Mal - Messrs. Martin (wnsu -Tv New Or- It would be their first session since lardi, vice president and general man- leans), Morency (retired head of wTIC talks broke off abruptly after the initial ager of the Straus Broadcast Group. Hartford, Conn.), Patt (former head full- fledged meeting on BMI's request Elliott M. Sanger, retired executive of WJR Detroit), Shafto (chairman of for a rate increase more than a month of WQXR New York but continuing as Cosmos Broadcasting) and Vadebon- ago (BROADCASTING, Sept. 23). Current a member of the station's board of di- coeur (president of Newhouse Broad- BMI licenses expired Sept. 30 but were rectors and executive committee, an- casting) are members of the executive extended by BMI to Dec. 1. nounced the expansion as chairman of committee. Mr. Kaye, chairman and The reports that talks may soon be the committee and also said the group chief architect in the formation of resumed became current last week as in its meeting "reviewed the situation BMI in 1940, is an ex- officio member both sides held meetings of their own regarding the current impasse in nego- of the committee. bearing at least indirectly on the music - tiations" for a new BMI contract. rate dispute. Committee members on hand for the MGM appoints committee BMI stockholders held their annual meeting were Mr. Sanger and John J. meeting in New York on Tuesday (Oct. Heywood, Avco Broadcasting; Robert to select new president 15) and re- elected the incumbent slate D. Enoch, wxLW Indianapolis; and Robert H. O'Brien last week lost his Mr. Church and Mr. Mallardi. Eman- of directors including BMI President long fight to retain control over Metro - uel Dannett and Bernard Buchholz of Edward M. Cramer. leader of the drive Goldwyn -Mayer Inc. The MGM board the York law firm representing for higher radio fees. New of directors Tuesday (Oct. 15) an- the committee also attended. Absent Announcing the results, BMI officials appointment of a committee committeemen were Mr. Morris, nounced said Mr. Cramer had enunciated the to seek a replacement for Mr. O'Brien George W. Armstrong of Storz Stations, organization's licensing policies in a as president and chief executive officer Evans of People's Broadcast- letter telling the stockholders last month Herbert of the movie -TV production company. ing, and J. Allen Jensen, KID Idaho that "it is essential to the continued Mr. O'Brien will be moved into the Falls, Idaho. successful operation of BMI that there job of chairman when the new chief is adequate recognition of our contribu- executive is named following the com- tion to programing" and that he was pany's annual meeting in December. confident that the rate negotiations AFM set to vote The shift is viewed as a major victory "will affirm BMI's present and ever- on 3 -year contract for industrialist and financier Edgar M. growing importance as a major supplier Bronfman, who last spring asked Mr. of music." The American Federation of Musicians O'Brien to relinquish the job he has had Against this background, BMI offi- is asking its members in New York and five years to a younger man. Mr. Bronf- cials took the re- election of Mr. Cramer Hollywood to ratify or reject a proposal man, president of Joseph E. Seagram & and his fellow directors as clear evi- made by the networks on a new three - Sons, became MGM's major stock- dence of stockholder approval of BMI's year contract, it was reported last week. holder slightly over a year ago when he present licensing policies, specifically More than 600 members are eligible purchased a large block of stock from including its bid for higher rates. And to vote by mail with ballots to be sub- Philip J. Levine, the New Jersey realtor since the stockholders are themselves mitted by Oct. 23. The present union who waged two unsuccessful proxy broadcasters. BMI management ob- minimum is $257 a week. And networks fights to wrest control of the film corn - viously considered the vote a significant have offered an additional $20 each pany from the O'Brien forces. boost for its cause. week for the first 18 months and $20 At issue is Mr. O'Brien's reluctance BMI's announcement said "almost more for the second 18 months. The to diversify from film production into 80% of outstanding stock voted in contract would replace one that expired other entertainment and educational favor of, and none against, BMI's pres- last July 31 but has been extended since areas, as favored by Mr. Bronfman. ent licensing policies." It called the vote that time. Mr. Bronfman is chairman of the "one of the largest BMI stockholder The terms are said to be substantially committee that will pick Mr. O'Brien's approvals of management and its the same as those rejected by the union successor. Other members are George policies." membership in a mail vote last August. L. Killion, present board chairman, who

BROADCASTING, Oct. 21, 1968 55 will become honorary chairman; Mr. fostering competition in the program coincide with the position taken by the Bronfman's brother-in -law, John L. production market, would prohibit net- networks." The Little report was critical Loeb Jr., who is a partner of Loeb, works from owning or controlling more of the conditions of the commission's Rhoades & Co.; Ira Guilden, president than 50% of their nonnews prime -time proposal as well as the assumptions on of Baldwin Securities Corp., and Bern- programing, and bar them from ac- which it is based (BROADCASTING, hard M. Auer, senior vice president of quiring subsidiary rights and interests March 7, 1966). Time Inc., which bought a large block in independently produced programs. The story also said the memorandum of Levin stock at the same time as Mr. It would also bar them from domestic concluded that the statistical data in Bronfman. syndication and permit them to syndi- the Little report, while accurate, "sup- It is believed that the committee will cate abroad only shows they produce ports the conclusions in the commis- go outside MGM to find Mr. O'Brien's themselves. sion's notice regarding the dominance successor. The move also revives Wall In requesting that the dates for com- of the networks ..." Street reports of a possible merger of ments and for the oral argument be CBS said that if the report is cor- MGM with Time Inc., although there postponed for four months, CBS and rect, the commission apparently in- have been no further indications of ac- NBC disclosed that arrangements are tends to consider the staff report in tion in this direction. being made to employ the Little research reaching its decision. Accordingly, CBS organization to update aspects of its said, "it would serve the public interest 1965 study to cover the years through for the commission to publish the net- CBS, NBC ask FCC 1967, and to assemble information per- work Study Staff's memorandum . tinent to the Westinghouse counterpro- so that it may be commented on by all for 4 -month extension posal. CBS said the Little company re- interested parties." ports that it will take at least four CBS noted that the commission pub- Want additional time months to conclude its study. lished the memorandum on jurisdiction to reply to ownership, (ABC, which did not petition for an with an invitation to the parties to extension of time to file comments, comment. However, there was some programing -control charges reportedly has not reached a decision doubt last week that the commission on whether an updating of the Little would comply with the request. The CBS Inc. and NBC Inc. have asked the report is necessary. Along with was drafted as an in- FCC for the memorandum an additional four months in other networks, it had contracted for ternal document of a kind not normally which to prepare comments in the re- the original study.) issued by the commission. opened rulemaking proceeding aimed at CBS also said that updating the Little limiting network ownership or control of programing. report would not provide sufficient They also asked the comment 90- minute special set commission to publish on the WBC proposal. CBS a staff analysis said information reportedly critical of the is needed on the avail- for Lincoln Center Arthur D. Lit- ability and cost tle Inc. research document of syndicated program- on which all ing and the extent A 90- minute live presentation on The three networks relied heavily to which network in pre- affiliates carry such material. Future Of Broadcasting is being pro- paring earlier comments opposing the for de- CBS and NBC also argued that the duced by the Triangle stations proposal. They said all interested parties New York television industry had changed con- livery at Lincoln Center, should have a chance to comment on on Nov. 13. the siderably since 1964, the last year on staff report. Speakers will include FCC Chairman The commission last which much of the material under re- month set Dec. view Rosei H. Hyde; Betty Furness, special 16 as the date for oral argument in connection with the commission in the proposal was assistant to the President for Consum- proceeding, and said those interested based. And the change, CBS said, is in the direction er Affairs: critic- columnist Cleveland in filing comments should submit them of "increased diversity of programing" Amory and William E. Robert, president by Nov. 16 (BROADCASTING, Sept. 23). and of a decrease in what "the commission's of the Ampex Corp. Actor -producer The proceeding was begun with the is- Dick Clark will serve as host for the suance notice categorizes as network `control'." of a notice of proposed rule - lecture- demonstration and filmed pro- making CBS pointed to the increase in net- in March 1965. graming excerpts from ABC-TV, CBS- work schedules of specials, in a Besides asking for updated comments large NBC -TV and independent pro- on majority of which CBS has secured TV, the proposal, the commission re- only ducers will be shown as part of the quested the network broadcast right, and of first - views on a counterproposal of- evening's program. fered by Westinghouse Broadcasting run motion pictures, in none of which Co. and on a commission memorandum has CBS secured anything more than setting forth the agency's views as to the right to broadcast. CBS also noted New 26- feature package its authority to adopt the proposed that there has been a further decline rules. in the number of advertisers buying full comes from Walter Reade CBS and NBC, in separate petitions or alternate sponsorship or offering A group of 26 first -run feature films filed with the commission last week, series, and that the significance of syn- from the Walter Reade Organization, also asked that the WBC proposal be dication interests secured by the net- Cinema 300 has been put into syndica- clarified, so that discussion of it will be works has decreased, since said con- tion. The package includes "McGuire, "fully responsive," as CBS put it. The tracts now routinely provide that pro- Go Home!" starring Dirk Bogarde and WBC proposal would prohibit stations duction coverages will be recovered Susan Strasberg; "The Trap" with Rita in the top 50 markets with three or from syndication income before profit Tushingham, "Gypsy Girl" with Hayley more stations from carrying more than sharing takes place. Mills, "Invasion Earth, 2150 A.D." and three hours of regular network pro- CBS's request for publication of the "The Magnificent Cuckold" with Clau- grams between 7 p.m. and 11 p.m. But commission's network study staff dia Cardinale. CBS and NBC said it is unclear whether memorandum on the Little report re- Prerelease sales of Cinema 300 have the limitation applies to aggregate net- sults from a story in BROADCASTING last been to wNBC -TV New York, KABC-TV work programing or the programing of month (BROADCASTING, Sept. 16). The Los Angeles, WFLD -TV Chicago, wECO- a network with which a station is pri- story said the memorandum character- TV Pittsburgh, KEMO -TV San Francisco, marily affiliated. izes the Little report's conclusion as xzAZ(TV) Nogales- Tucson and KvOS -TV The commission's proposal, aimed at " `forced and polemic' and designed to Bellingham, Wash.

56 (PROGRAMING) BROADCASTING, Oct. 21, 1968 ifc7óeFl S41f13"T 41..

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INTERNATIONAL VIDEO CORPORATION 67 East Evelyn Avenue Mountain View California 94040 Phone (415) 968 -7650 690 North Broadway White Plains New York 10603 Phone (914) 761 -7820 FCPC case scratched he had not responded. Aides said he would decide about crossing the line prior to arbitration when the time came. MAKE FOUR TIMES Even the issues of the walkout, which The first case that was to use the arbi- was to enter its fourth week last Satur- tration machinery set up this year by day, are a matter of dispute. The union MORE PROFIT WITH the Fair Campaign Practices Commit- says the strike is simply a matter of job tee all, won't go to arbitration after the security. Station management says the last week. The dis- THIS RADIO SERIES! committee reported issues are arbitrated economic. pute that was to have been Two groups are involved, it's noted: involves a broadcaster -candidate and the station's staff announcers, who had an -incumbent of the House of Repre- an AFTRA contract that expired during FACT: sentatives. negotiations, which were complicated The committee that Richard Listener Advice Shows are riding said by the entry of a new AFTRA group - Smiley, president of vat Bozeman, the news department, which midstream new highs in popularity ... and Mont., and Republican challenger of in the staff announcers' negotiations "It's Some of Your Business," Representative Arnold Olsen (D-Mont.), voted to organize and affiliate with featuring Steve Aduddell, is priced had technically refused arbitration of AFTRA. Negotiators must therefore far below competing syndicated -campaigning charges (made by unfair hammer out a renegotiated contract shows. Representative Olsen) by refusing to with the announcers and a new con- agree on the make-up of an arbitration tract, from scratch, with the newsmen. panel. AFTRA picketing has raised another FACT " Mr. Smiley held that naming the ar- major issue. The union twice halted The series, dealing with money, bitrators was pointless until agreement production at Hearst -owned Baltimore emotional and personal problems, could be reached on exactly what was News -American, once for a whole day. is the top quality talk show in its to be arbitrated. Members of the paper's other craft one Representative Olsen said that Mr. field. Produced by of unions honored the AFTRA picket America's best known broad- Smiley's charges that he had failed to lines around the newspaper plant. Tele- written by a lawyer with a represent his district on legislation im- vision labor picketing another nontele- casters, portant to his district was unfair. Mr. vision division of the same company has Journalism degree and marketed Smiley held that the arbitrators should attracted the attention of the National by the director of "The Bud be confined to an examination of the Labor Relations Board, which is seek- Wilkinson Show," this series finds incumbent's voting record and where- ing to clarify an aspect of union power ready favor with sponsors and abouts during floor and committee con- of considerable consequence in an in- listeners. sideration of key items. creasingly conglomeratized economy The arbitration machinery, being - picke'ing of unrelated firms on the basis Formatted for a five -minute tried for the first time this a year on of no -:ore than joint ownership. time segment national basis, was instituted by the The AFTRA pickets at the News- Fair Campaign Practices Committee in American are being held in suspension Offered five -times weekly cooperation with the American Arbitra- pending the outcome of a federal court Promos, opens and closes tion Association. action and an NLRB hearing, set for customed to your require- Nov. 6. ments by Steve Aduddell Meanwhile, the WBAL stations report Baltimore strike costs business as usual, despite the strike. Write today for free information to influence advertisers AFTRA efforts and audition transcriptions. But, candidates free time has not shown any effect on billings, and the politicians who hurry, at the prices for which the Maryland senatorial candidate Daniel it's reported, won't cross the picket line are con- series is selling, markets are Brewster (D -Md.) ran into an expen- tinuing to seek availabilities for their closing fast. sive picket line last week that de- -one paid messages. prived him of an hour of free TV time. The picket line, set up by the American Federation of Television and Radio Artists, which has been striking Broadcasters warned of Hearst-owned WBAL- AM -FM -TV Balti- late political pitfalls more, also last week was threatening to turn back Senator Brewster's op- Broadcasters have been urged by the ponent, Representative Charles McC. national Fair Campagin Practices Com- Mathias (R -Md.). mittee to avoid publicizing last-minute Senator Brewster refused to cross the political attacks either in newscasts or line on Oct. 13. Representative Mathias via sale of time. In a pamphlet given said he wouldn't cross it either, if it wide distribution to the media, entitled was still in effect on the date set for his "Beware the Witching Hour," the corn- hour's time (Sunday, Oct. 20). Despite mittee suggests that newsmen make a negotiating session set for last Satur- every effort to get answers to last- day (Oct. 19), most observers were minute charges before airing them. YOUR BUSINESS" betting that the strike-an unusually A survey by the committee has shown °IT'S SOME OF complicated one -would still be under- that most stations and newspapers have Steve Aduddell and Associates way. a policy of alerting news and advertis- 6416 East Central The third candidate for Senator ing staffs to the pitfalls of the late -late Wichita, Kansas 67206 P. charge, and that almost half have a Brewster's seat, George Mahoney, call collect cut-off date after which no Or, had been offered an hour on the sta- mandatory (316 - MU3 -6589) tion, but as of last Thursday (Oct. 17) new charges may be made.

BROADCASTING, Oct. 21, 1968 (PROGRAMING) 59 ord industry and begin a dialogue with system was practicable for a station Radio plays big officials from that field. He claimed that with a small staff. role in adult lives only "the low -end guys" from record Robert H. Alter, executive vice pres- companies visit his stations and see ident of the Radio Advertising Bureau, only the program director NAB survey shows most or the music and Carleton F. Loucks, RAB's direc- librarian. tor of regional sales, appeared on a prefer news and most James Arcara, vice president and panel devoted to the making of sales tune in specific program general manager of WPRO Providence, presentations. Mr. Alter stressed that R. I., agreed, saying he had not known it is the content and not the format of Results of a National Association of there was any problem with music pro- a presentation that is vital in achieving Broadcasters -commissioned study on the graming until he had a conversation the objective of making a sale. He de- "Role of Radio in Daily Life," which with his program director after he had scribed the wide array of sales material was conducted by Gallup earlier this been invited to appear on the NAB compiled by RAB for use by its mem- year, were revealed last week during the panel. He said he had learned there bership in both national- regional and Thursday (Oct. 17) radio session of are problems dealing with the current local sales. the NAB's New York regional fall con- trend toward long records (four, five, Mr. Loucks spoke as examples of ference. six and seven minutes) and the playing successful presentations by stations According to Charles M. Stone, NAB of stereo records on AM. He also rec- were given to the meeting. He but- vice president for radio, the primary ommended that management of both tressed Mr. Alter's point on format, program preference among the national industries make stronger efforts to be- noting that some presentations were in adult radio audience polled was news come acquainted with each other's the form of slides; some were simple reports, indicated by 87% of those problems. brochures and others were sound re- questioned. A spokesman for the record industry, cordings. Other program type preferences, in John Rosica, director of merchandising order, were music, sports, news discus- and promotion for A & M Records, claimed sions, interviews with well -known per- that the top echelons of broad- Fairness rules sonalities or interesting people, reli- casting for the most part have not gious programs and advice and infor- evinced any interest in arranging a still in effect mation shows. dialogue with officials of his industry. He said the recording field bas "Radio is generally tuned in for two its own But penalties will problems in servicing basic reasons," Mr. Stone stated. "Lis- broadcasters, including the increasing production costs be deferred until teners either have something specific of records; the difficulty of they want to hear, or they simply want effecting Supreme Court acts distribution and the to have the radio turned on." pressures produced by the transition from mono to stereo Broadcasters have been put on notice Mr. Stone listed these other findings recording. He agreed there should be that a U.S. Circuit Court of Appeals from the survey: Nearly two -thirds "togetherness." decision invalidating the FCC's person- generally prefer to with stay one sta- Henry Brief, executive director al- attack and editorializing rules is not tion; three -fourths in of tune for a specific the Record Industry Association of to be taken as a signal to ignore those program; approximately half listen to America, who served as moderator, rules. However, the commission said it radio with around, other sounds while felt that "record people would want would not impose forfeitures or attempt the other listens alone; thirds to half two- have contact with broadcasting execu- to strip licenses from broadcasters as a listen inside the home; 96% say they tives but too often they have been rele- result of violations until the validity of are satisfied with today's radio. gated to the service entrance." With the rules is determined by the U.S. "It is often argued that radio serves respect to the length of records, Mr. Supreme Court. exclusively as an accompaniment to Brief indicated that the general public The appeals court for the seventh other activities," Mr. Stone observed. decides which types of records should circuit, in Chicago, has granted a stay "In debunking this proposition, it is be produced and has given widespread of its Sept. 11 order, which held the important to note that two- thirds of the acceptance to the longer forms. rules to be unconstitutional, pending a adult listeners report they listen to ra- Larry Kenfield, music supervisor, review of that decision by the U. S. Su- dio without doing anything else at the WTIC Hartford, Conn., spoke on the preme Court. The commission, through same time. Obviously, the argument "Profile for Programing Music" and the Department of Justice, is expected that radio merely serves as background described his station's format, which he to request review shortly. for its listeners is an extravagant exag- called "middle -of -the -road with variety." The rules prescribe procedures broad- geration." The station maintains a complete li- casters are to follow in offering reply The need for a closer relationship be- brary with files on each record it con- time in cases where they have carried a tween the recording and broadcasting siders suitable for broadcasting. He personal attack as a part of a discussion fields' top managements was pointed up said wTlc requires 30 minutes of prep- of a controversial issue of public im- in a session titled "Record Roundtable." aration for each 15 minutes of music portance, or where they have editori- The consensus of the panelists was that programing. alized concerning a political election. only through personal contact at the Another panelist, David Naber, who The U.S. Court of Appeals in Wash- highest echelons can the two industries was general manager of wlíel Macomb, ington in a case decided before the begin to solve problems that are plag- Ill., until he recently joined Schafer rules were adopted, upheld the com- uing them. Electronics as north central manager, mission's authority to require that reply Erny Tannen, president of Medi- discussed a small station's music sched- time be given in case involving a per- america (wDMv Pocomoke City, WYRE uling operation. He said wical had de- sonal attack. That decision, involving Annapolis, both Maryland, and WEEZ vised what he called a "self- rotating" WOBC Red Lion, Pa., is also pending Chester, Pa.), raised the point, claiming system of setting up records for a week. before the high court. that music constitutes about 70% of Records in various categories are The commission, in a public notice the programing of most stations. He stacked into racks on Sunday in an last week, said that, in line with a pres- said radio executives at the top levels order that conforms to the station's entation made to the court in the seven- should pay more attention to the rec- middle -of -the -road policy. He said the th circuit, it will continue to entertain 60 (PROGRAMING) BROADCASTING, Oct. 21, 1968 and rule upon complaints of violations Xerox chief wants even a practical possibility," Mr. Mc- of the personal-attack and editorializing Colough asked consideration of "the rules. quality in programs possible impact of a nonprofit corpora- "Such rulings," it said, "will be sub- tion, funded by sponsors, independently ject to judicial review and judicial en- Urges advertisers to fund administered, with trustees that repre- forces that now forcement." It was understood this re- nonprofit corporation sent each of the major ferred to the cease -and- desist orders. influence television, and dedicated to "However," the notice continued, "no to produce great shows producing programing -not just of the highest order, but of an order that no fine or forfeiture will be imposed, no The president of Xerox Corp. proposed single sponsor can today afford." criminal penalty will be sought, and no last week that all of the major forces He noted that "it's interesting to spec- renewal or revocation proceeding will in television study the possibility of ulate that only three percent of the be instituted, based upon violations of jointly forming an independent, non- money currently spent on television by the rule occurring during the course of profit corporation to produce quality the top 25 sponsors represents enough further judicial review of the rules by programing of a type now unattainable. to produce a minimum of four prime - the Supreme Court." Without such action, C. Peter Mc- time hours of programing every week The notice also said that the com- president and chief executive Colough, for 26 weeks every year." mission does not intend to make final officer of Xerox, said "it's more logical As a second, if less spectacular, meth- determination of any pending renewal expect more stultifying programing to od of stimulating interest in "good" or revocation proceedings involving the than less." in the future programing, Mr. McColough suggested rules until the Supreme Court reaches Mr. McColough issued the proposal "that perhaps there is a method, agree- a decision. Although there are some (Oct. 16) in accepting the Wednesday able to the majority, through which hearing cases in which the fairness "Man -Of- The -Year" 27th annual Pulse would be able to pre- screen cer- doctrine policy underlying the rules are cited "enlightened critics award. Xerox was for and with one prominent involved, there are none in which of original and socially retain programs, sponsorship line at the start of their column, suggest violations of the rules, as such, are an television programing." sponsible on the day of broadcast that people issue. Mr. McColough acknowledged that a show." an almost unique position watch certain Xerox is in He added that "the following day the able to provide sponsorship of to be review would still appear." MSG Corp. expands; CBS's Of Black Amer- such programs as Also at the luncheon, Dr. Sydney enters new format ica series. Roslow, director of Pulse, who listed "the fallacy of arguing that He said, new data that he said will Madison Square Garden Corp., New emulate Xerox in a series of more companies can to the audience and market York, has established an entertainment excellence on television be added the search for research organization's regular reports subsidiary, Madison Square Garden Pro- that we are not a consumer- is simply next year. ductions, to develop properties for tele- company, and therefore are not goods They include: post-midnight audienc- vision, movie theaters and the stage. trapped by the normal economics of es; weekend cumes, Saturday and Sun- Heading the new organization is Al- television." day combined; drive -time cumes, morn- vin Cooperman, former vice president that "commercial television is, Noting and evening combined. for special programs at NBC-TV, and all, a generalized merchandising ing above He said Pulse also is working on a recently named executive vice president medium of enormous cost built to ... formula for providing reach and fre- and a director of Madison Square Gar- pander to the general taste, not to prod quency data and is planning wide -area den Center (BROADCASTING, Sept. 9). Mr. McColough defended the role it," radio surveys. Mr. Cooperman noted that he al- advertisers. of most He said a January target date has ready has a "development agreement" say "General Foods should To that been set for starting a market-by- market with NBC for special projects for the dollars on a production spend a million brand penetration study. 1969 -70 season, and will be talking of Rosenkrantz and Guildenstern that with other networks as well as consid- might reach eight million people, while ering syndication production, with an- one of its competitors is spending the Nabors will give up other company handling distribution. same amount with scattered commer- uniform for new series Also he plans to produce films for cials on Lucy and Gomer Pyle to reach theatrical release which would eventual- 17 million people, is not only asking Jim Nabors, star of CBS -TV's Gomer ly appear on television. Mr. Cooper- for a high order of social responsibility, Pyle, USMC series, has signed a con- man hopes to announce a definite proj- it's also asking for economic suicide." tract with the network for a one -hour ect within the next two weeks. At the same time, Mr. McColough comedy- variety series, Friends and Na- said there is a need for better television bors, planned for the 1969 -70 season. found "there are The program, to be produced by CBS makes changes in coverage programing, but he today in television no precedents that Naborly Productions with CBS -TV will CBS News last week switched as- will lead to a general and dramatic im- feature a permanent cast and guest each signments of correspondents covering provement in television programing." week. Richard O. Linke will be execu- the Democratic and Republican presi- He said "as strongly as I favor the tive producer. dential and vice presidential campaigns concept, no one can ignore that the Mr. Nabors starred in a Friends and for a change in pace and outlook. The track record of public television is thus Nabors special in October 1966 and will moves: John Hart and Bill Plante from far not a cause for optimism." appear in the Girl Friends and Nabors Nixon's to Humphrey's campaign; As an alternative, he asked, "how special Thursday, Oct. 24 (8 -9 p.m. David Schoumacher and Morton Dean many times has everyone connected EDT) . from Humphrey to Nixon coverage; with the medium -sponsors, packagers, As to the future of Gomer Pyle, CBS George Herman from Muskie's to networks, critics, broadcasters, founda- has no official comment, but two possi- Agnew's campaign; Bruce Morton from tions- gotten together in any systematic bilities are: going on without Mr. Na- Agnew's to Muskie's tour. Nelson Ben- or organized manner to study or even bors, with maybe an occasional visit as ton and David Dick on the Wallace to define what the public interest is ?" Andy Griffith is doing on Mayberry trail were joined by Ike Pappas who has While stressing that "I am not sug- R.F.D. or dropping the highly rated been primarily assigned to LeMay. gesting such an idea is an imminent or series altogether.

BROADCASTING, Oct. 21, 1968 61 TV violence problem probed in depth President's commission hears conflicting views on influence TV programs have on young viewers

Social scientists met network continui- mass media. lifetime of this commission." ty executives last week in Washington Professor Larson commented at one Professor Tannenbaum commented and there was little meeting of minds on point: "What we bring to the TV con- that "when Marshall Dillon kills the the effect of TV violence on the Ameri- sole is as important as what we take bad man, it carries the mantle of re- can viewer. from it," referring to his observation spectability, the NAB seal of approval." The social- relations experts urged that the personality of the viewer plays That is wrong, he said, for justified vio- that something be done immediately - a large part in his response to what he lence instigates more, rather than less, not only to minimize violence in TV sees on the TV screen. aggressive behavior. programs, but affirmatively to show He expressed agreement with the An observer of TV violence, he more socially desirable means in resolv- view that there is no hard evidence that added, doesn't seek to act out the ag- ing conflicts. mass media- depicted violence is a prime gressive feelings generated by the pro- Broadcast spokesmen, on the other mover in producing aggressive behavior. gram; if a convenient target exists, how- hand, emphasized that there has been But, he added, this is too narrow a ever, it will be taken advantage of. no research that relates violence on view: "We must enlarge our concern Professor Tannenbaum even ques- TV programs to aggressive behavior to take in the possible contribution of tioned the advisability of deleting grisly on the part of young or adult viewers. the media to the arena of social norms results of violence; the viewer then They recommended, however, that re- where all acts, including acts of vio- "fantasizes," he said, to greater degree search be continued and increased to lence, ultimately mature and take hold than the actual scene deleted, resulting, study this field. in society." he theorized, in more aggressive be- Both sides of the TV violence dis- The question of violence in society havior. pute appeared before the President's today is so urgent, he concluded, that Professor Leonard Berkowitz, also of Commission on the Causes and Preven- "we should move directly to measures the University of Pennsylvania, observed tion of Violence in Washington. The of regulation and control instead of that media violence "can lower the in- commission was established by Presi- merely waiting for confirmed evidence hibitions of the observer." On the other dent Johnson last June after Senator about media effects." He followed this hand, he commented, if the violence is Robert F. Kennedy was assassinated. with his suggestion that a surveillance out of proportion to the context of the Dr. Milton Eisenhower, president emeri- group be established to monitor TV and play or story "it has a dampening ef- tus of Johns Hopkins University, is other mass media and to bring pressure, fect." chairman of the commission whose re- informal or governmental, to bear. Perhaps one of the most interesting port is due the end of next month. Professor Percy Tannenbaum of the expositions presented to the commis- Among the ideas thrown out for University of Pennsylvania declared that sion came from Professor Bradley commission consideration was that some the networks must "come to grips" Greenberg of Michigan State Univer- sort of national commission or in- with the problem even though there sity who compared the media activities stitute be established for continuing may be a reasonable doubt that there is of the average middle -class American surveillance of TV programs. This sug- a causal relationship. with lower -income Americans. gestion was made by Professor Otto N. "The verdict you seek," he told com- "For the low-income American," he Larson of the University of Washing- mission members. "is not proven and said, "television is the preponderant, if ton and author of several books on the will not be in my lifetime or in the not quite the sole source of mass media

Mr. Kasinire Mr. Larson (1.) and Mr. Schneider

62 (PROGRAMING) BROADCASTING, Oct. 21, 1968 stimulation. It is his critical link to the He noted that other research has end." outside world of the 'haves'." demonstrated that mass media effects He urged also that TV networks go Adults in low- income homes watch cannot be determined by the contents farther than minimizing violence in pro- TV more than five hours each day, Pro- of a program or story alone; they can grams; they should, he said, "encourage fessor Greenberg stated, compared with be intensified, weakened or even nulli- the showing of nonviolent means of the two hours a day the average Ameri- fied by a host of other factors. resolving conflicts." can watches. Poor black people watch And in some studies, Dr. Klapper re- Several times during the two days, TV even more, six hours a day, he said. minded the commission, it was found various members of the commission, But what is most disturbing, the that seeing or reading about violence including Dr. Menninger, sought to Michigan State University communica- had a beneficial "cathartic" effect on a draw out discussion of the relationship tions professor said, is that lower -class child. of news showings of violence to an children, both black and white, are far Robert D. Kasmire of NBC stressed increase in disorders. Network spokes- more likely to believe life as por- that the heterogenity of TV audiences, with men, however, emphasized that news trayed on TV is reality than white mid- some praising, others criticizing the departments made their own judgments dle -class youngsters. He said his study same TV program. on how to play a story; this was out- showed that 40% of poor black chil- Public notions about conflict and vio- side their areas of responsibility. dren and 30% of poor white children lence in entertainment are far from uni- It was Dr. Bogart who told the com- believe that what they see on TV is form, he observed. And furthermore, mission that newsmen must not be the way it is. Among middle -class he said, a viewer's personality influences told what to do. But, he added, if youngsters, he noted only 15% felt this what he chooses to read or watch on research indicates that the presence of way. TV or the movies; not the other way newsmen or of TV cameramen pro- said he had Professor Tannenbaum around. vokes a mob, or if the reporting of riots also found that the poor put much Alfred R. Schneider, ABC and a attracts new participants to the scene, more credibility in news in TV than member of the NAB's TV Code Re- responsible newsmen will be guided in media they other informational because view Board, explained the steps that their handling of tense situations. see it, and also they identify with news- network has taken to win the adherence casters. of producers and directors to the net- Dr. Joseph Klapper, director of work's prohibition on the use of "un- CBS's Office stressed ABC defends of Social Research, motivated" violence in TV programs. that early surveys showed that aggres- The final witness in the two -day hear- sive like aggressive Chicago coverage children programs. ings on mass media was Dr. Leo Bo- But, he warned, a predisposition to vio- gart, executive vice president and gen- 'Unwarranted' Lower claims lence doesn't mean that children will eral manager of the Bureau of Adver- commit such an act. tising of the American Newspaper Pub- in response to complaints He also discussed a number of lab- lishers Association. Dr. Bogart, a soci- ABC emphasized experiments with pre -schoolers brutality oratory ologist, told the commission that in the to indicating that a child exposed an act final analysis it must appeal to top man- ABC has denied charges its coverage of aggression in a movie will act ag- agers of corporations that advertise and of the Democratic convention in Chi- actual gressively when put into a similar to their advertising agencies in order cago and the accompanying civil situation. to induce change in TV programing, disorders was biased or distorted. But But, he noted, these experiments had and other advertiser-supported media. it attributed part of the blame for its to do with the handling of dolls. They as well-rounded a "There is still among them," he said, failure to present were not real -life situations. And in "an overwhelming acceptance of the picture of events in Chicago as it would the experiments, he stressed, none of need to do what is right have liked to the city administration. violence against an- ..." did a child attempt Perhaps the most caustic questioning ABC's position on the hundreds of other person. of broadcast spokesmen came from Dr. complaints the FCC has received con- W. Walter Menninger, a psychiatrist of cerning network coverage of the events Topeka, Kan., where the famed Men- in Chicago in late August was expressed ninger clinic is located. by Elmer W. Lower, president of ABC Continually, Dr. Menninger referred News, special events and public af- to TV's claimed ability to sell goods fairs, in a letter to the commission that and services. To Dr. Klapper, he said: ABC made public last week. "The whole purpose of the medium . . . Mr. Lower described as "unwar- is to motivate people to action [to buy ranted" the charges made by some com- goods]. How can you reconcile this plainants that ABC emphasized police with your statement [that TV is only a brutality and ignored the provocations reinforcing medium]? on the part of some demonstrators. In a second sally, addressed this Mr. Lower said the network had pre- time to Mr. Schneider, who had just sented "reports and discussions em- told how a "young girl in Los Angeles, phasizing the provocative acts on the under parole on narcotics charges, had part of demonstrators and supporting begun to cooperate with the police after the police." seeing ABC's Mod Squad. Dr. Men - Some of the letters had criticized ninger queried whether this didn't ABC for not presenting visual accounts prove his point, that TV moved the girl of demonstrators' provocations. But, toward a good purpose; could it not Mr. Lower said, ABC News functioned then also move people toward bad "under extremely difficult circumstances ends? in Chicago." He noted that restrictions At another point, the Topeka psy- imposed by the city of Chicago as to chiatrist, said. "The important question where cameras could be set up, com- is its [violence's] subliminal effect, us- bined with limitations on coverage re- Dr. Klapper ing violence to justify a means to an sulting from the communications -work-

BROADCASTING, Oct. 21, 1968 63 ers strike, "necessarily precluded our tects dissenters but only as long as they coverage of events leading up to any are non-violent. disturbance." Raymond Simon, corporation coun- Mr. Lower also disputed allegations sel for the city of Chicago, criticized that the city of Chicago's side had not broadcasters for "mixing opinion with been told by ABC. He said that views what the public thinks is news." Mr. critical of Chicago Mayor Richard Daley Simon wrote much of the city's version that were expressed on the network's of the Democratic convention events, Dick Cavett Show had been balanced The Strategy of Confrontation. by the pro -Daley remarks of actor Citing how the camera "sees" only Hugh O'Brian on another program in what it sees, Mr. Simon called for a that series. In addition, Mr. Lower said, more mature journalism which would ABC News shows carried items featur- "see an incident in context." He thought ing Mayor Daley and the Chicago po- coverage "must be representative" as lice department's public information of- well as merely explicit. He also thought ficer giving their views on the dem- a longer delay in airing TV news might onstrations. enable the accomplishing of better per- Furthermore, Lower said, ABC's cov- spective. erage of the Vietnam war issue was Mr. Simon said the "staged confron- balanced -not biased in favor of those tation" is the media problem of today. opposing the administration position, as He asked: "Is violence necessary if a claimed in some letters to the commis- group wants publicity ?" He also indi- sion. He said extensive coverage was cated that media emphasis upon con- given to both sides of the convention Mr. Lower flict tends to encourage conflict if any- debate on the platform plank dealing one is to get a position before the pub- with the war. He also said the issue the integrity of broadcast journalism, lic. received balanced treatment in the not become another inquisitor. CBS al- Although admitting all journalists special coverage given the caucus of the so denied complaints its reporting was must exercise "prudence" in their work California delegation, on Aug. 27, at biased (BROADCASTING, Oct. 14). to assure they are not being "used" by which all three candidates spoke-Vice NBC's response is due in next week. either the establishment or the dissent- President Hubert Humphrey and Sena- ers, John Madigan, political editor at tors Eugene McCarthy (Minn.) and WBBM -AM -TV Chicago, pointed out that George McGovern (S. D.). TV, bias "objectivity in news reading and news Mr. Lower indicated he felt the con- viewing is an important element too." troversy surrounding coverage of the and the news He explained viewers bring their biases convention and the disorders has its and experiences into the process as do the reporters. roots in emotionalism, rather than the Chicago panel analyzes quality of the reporting. "We believe Since pure objectivity is so elusive, that the events in Chicago during the degree to which these he continued, the more important point becomes fairness. The newsman must convention were so inherently inflam- ingredients are mixed matory and people identified so passion- be willing to tell both sides of the story, ately with one side or the other," he Has television lost its perspective of the he said, and the story should be a said, "that no matter how these events news because conflict is more exciting "mirror." were treated by the news media, there to portray than that part of the story Mr. Madigan noted television has would inevitably have been criticism of without violence? brought the Vietnam war into the liv- the news coverage." The question was asked in varied ing room for the first time in history with result "we But, he concluded, "we feel that forms last week during a panel discus- the may never have ABC's total television presentation, sion on electronic journalism and urban another war." Yet TV has been criti- under difficult circumstances, fairly disorders held by the Broadcast Adver- cized, he said, because it shows war is ugly. presented the issues and events in Chi- tising Club of Chicago. A corollary cago during the Democratic national question raised at the Tuesday luncheon As for delaying the news, Mr. Madi- convention." meeting was whether the public is gan held that the delay itself would be reaching a saturation point in seeing distortion or a "lie" but he thought the CBS, in its response to a commission Chicago plan of voluntary reasonable request for comments on the complaints violence nightly on the news and might demand "repression" of alleged media delay in airing street disorders has some about allegedly biased network report- merit. ing in Chicago, said that when broad- abuses through law. cast journalism is under criticism by An event "tends to become distort- those seeking government control of the ed" just by a TV camera being there Grand jury hearings set medium, the commission should defend and by the limited amount of what the camera can show, it was noted by Al- on Chicago incidents bert Jenner Jr., formerly senior attorney Witnesses are to be called before a fed- NBC -TV answers FCC on the Warren Commission and cur- eral grand jury in Chicago this week to Responding briefly to the FCC charge rently a member of the President's testify about alleged wiretapping, police of "lax procedures" on NBC -TV's Hol- Commission on the Causes and Pre- brutality, civil disorders and other in- lywood Squares and PDQ Quiz pro- vention of Violence in the U.S. cidents attending the Democratic con- grams (see BROADCASTING, Oct. 14), an Urging reporters to view even strange- vention held there in August. NBC spokesman said that "it is impor- ly dressed dissenters with open mind Since it was impaneld by Chief U. S. tant to note that the commission's find- and heart to avoid distortion, Mr. Jen- District Court Judge William J. Camp- ing has nothing to do with whether the ner also felt the media over a period bell last month the grand jury report- two shows in question were honest. of time are "conditioning" the public by edly has been considering background They were and are, and the commis- the content and manner of news presen- information (BROADCASTING, Sept 16). sion acknowledges this." tation. He noted the Constitution pro- Normally the grand jury sits two days a

64 (PROGRAMING) BROADCASTING, Oct. 21, 1968 week but this week it will begin daily sessions. The September panel may sit for 18 months. United States Attorney Thomas A. Foran reported that his first assistant, Jack B. Schmetterer, will handle the charges of wiretapping, abuses of civil liberties and alleged cases of police brutality against newsmen. Another assistant, Richard G. Schultz, in charge of the criminal division, will head the probe into whether there was an organized effort to disrupt the convention. Loevinger suggests grievance committee Former FCC Commissioner Lee Loev- inger has sampled the harsh criticism leveled at broadcast journalism in the When you only represent ten outstanding stations in ten key markets you know more. wake of the Democratic convention in Chicago, and concluded that a "positive step is necessary to restore public When you only represent a limited list of outstand- confidence in the integrity of broadcast ing radio stations in ten key markets, you know more about journalism." each of them. His recommendation: the establish- That's why you can depend on us for the infinite de- ment by broadcasters themselves of tails needed to make the right media selection in our mar- some institution to hear grievances and kets. This total awareness is good for our customers and us. all ten, RAR pass judgment on claims of breach of Whether you use one of our markets or fairness and salesmen, sales service, research, marketing and promotion accuracy in reporting." It's the best way we know to help Such an institution combine for total service. he feels, would also agencies and advertisers, large or small, benefit from our "indicate the good faith" of broadcast sound thinking. journalists and "the social validity of their claim to a constitutionally privil- eged position." Mr. Loevinger, who retired from the commission on June 30 after five years of service and is now in private law practice in Washington, expressed his views in a speech to the Indiana Broad- casters Association in Indianapolis Oct. 11. He devoted some two- thirds of his 20 -page address to a review of the criticisms carried in the press of the broadcast coverage of the Democratic convention and of the associated disorders. RADIO ADVERTISING REPRESENTATIVES, /NC. Then he warned that if there is no NEW YORK . DETROIT LOS ANGELES SAN FRANCISCO professional or industry institution to CHICAGO Representing: WBZ, Boston WINS, New York hear grievances, complaints about KYW, Philadelphia KDKA, Pittsburgh WCAR, Detroit WOWO, Ft. Wayne broadcast journalism "will necessarily WIND, Chicago K %OK, St. Louis KNOW, Denver KFWB, Los Angeles be directed to government agencies- the most obvious one being the FCC." His proposed institution -he suggested "American Broadcasting Coun- r cil on Fairness and Accuracy in Report- Please send ing" as a name -would function in the SUBSCRIBER same manner as the grievance commit- SERVICE tee of any professional association. He THE BUSINESSMEN. OFTELEYISIONAND RADIO noted that all established professions 1 year $10 have such groups. 2 years $17 Broadcasting, he said, is "in greater Name Position 3 years $25 peril of attack and restraint, and in Canada Add $2 Per Year Foreign Add $4 Per Year greater need of such an institution, than Company 1969 Yearbook $11.50 the Business Address media of print journalism." Accord- January Publication ingly, he said the establishment of an Home Address institution other than the government Payment enclosed that can hear and pass on complaints City State Zip Bill me about broadcast journalism "is the most immediate task of American broadcast- BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036. ing in discharge of its journalistic re- 10 ADDRESS CHANGE: Print new address above and attach address label from a recent issue. or print old address, sponsibility." neluding zip code. Please allow two weeks for processing, mailing labels are addressed one to two issues in advanee.

BROADCASTING, Oct. 21, 1968 65 contact charged that the FCC "threat- Charges, counter charges at hearing ened" him if he refused to sign a statement. Mr. Missett testified the contact Conflicting testimony voiced during FCC inquiry earlier warned him "if I get into any into filming of Northwestern pot party trouble I'll see you get into trouble too. Ill see that CBS is dragged down with The credibility of witnesses became executive session of the probe. FCC me." as controversial an issue last week in called only four of the eight participants Mr. Minow lost a round with the ex- the FCC's inquiry into the filming of because it felt them "representative" aminer in seeking to introduce a series a Northwestern University student mari- and to call them all would be repeti- of newspaper articles showing marijuana party by CBS-owned WBBM-TV tious, it was explained. juana smoking has become a recognized Chicago as the basic question of whether The examiner later in the week, how- and serious campus problem at North- the 1967 film had been "staged" as ever, allowed Mr. Minow to recall fhe western and other colleges. Mr. Minow alleged. student contact for further cross -exam- complained the case could not be tried An authority on marijuana who was ination in another secret session. The in a vacuum and pointed out that dur- interviewed on the same waBM-TV pro- examiner noted the student's testimony ing the secret session "the boy in whose gram testified he thought the commotion had been "somewhat damaging, of room the program was filmed testified over the show was "a tempest in a tea- course," so he would grant Mr. Minow's no less than 25 parties were held in his pot" and said he had so told FCC in- request. house in the last year." vestigators. Another marijuana expert In making the request, Mr. Minow FCC's probe opened the week with described the program as "beneficial" explained that part of the matters to be Mr. Spector, now assistant professor of and a contribution to public education. cleared up were the student's protests sociology at McGill University, Mon- The second week of the commission's that everyone at some point sub- treal, who had been a student at North- probe in Chicago, held before its chief sequently "lied" to him, including western. Recalling a visit by the waBM- hearing examiner, James D. Cunning- Northwestern, CBS. the FCC, the TV reporter, Mr. Spector testified "my ham, saw frequent exchanges between Evanston police and the House sub- clear understanding was Mr. Missett the principal CBS counsel, Newton committee where he also appeared in wanted me to stage a pot party." His Minow, one -time FCC chairman, and secret. wife also testified being told by Mr. the counsel for the commission in the Mr. Missett. during testimony about Spector of these details immediately inquiry, Joseph Stirmer (BROADCASTING, unexpectedly running into the student afterwards. Oct. 14). contact in a professor's office at North- Under questioning by Mr. Minow, Their objections arose as each care- western about a month ago, said the Mr. Spector admitted using marijuana fully cross- examined the other's key "twice or three times a year under witnesses to test their memories of the CBS still has lead special circumstances" but he did not events surrounding the Nov. 1 -3, 1967, consider himself a regular user. Mr. program, Pot Party at a University, in fast Nielsens Spector said he thinks the marijuana which earlier this year also were ex- laws are excessive and wrote an article Ratings fluctuated a little but plored by the House Investigations Sub- network to that effect as recently as September standings remained the same in the committee (BROADCASTING, May 13). 30 in the Montreal Star. He related he "fast" Nielsens for the week of Sept. Examiner Cunningham at one a civil at point 30 -Oct. 6, as for the week had been liberties "activist" overruled Mr. Minow's protests and before. CBS - Northwestern and had marched with TV led with 20.0, NBC -TV lost held that Mr. Stirmer could conduct a point Martin Luther King at Selma, Ala. from the previous week for an 18.1 and "vigorous" cross- examination of Jack Dr. Jerome H. Jaffe, drug authority ABC-TV picked up 1.5 points for a Missett, 23 -year old WBBM-TV reporter 17.0 rating. now at the University of Chicago who who headed the pot party filming and took part in the WBBM -TV program in ABC's Wednesday movie, "Cat Bal- who categorically denied rigging the an interview, testified Mr. Missett came lou" captured first place in the top 10, event. The examiner said the vigor was to his home to film his part in the pro- but the movie format showed no sign in order since the proceeding was of an of overtaking the trend toward situation gram and told of the student pot party investigatory fact -finding nature. or comedy this year. Most of the other portion of the show. He didn't consider Missett repeatedly affirmed his this it Mr, top- ranking programs were in a lighter "unusual" because had been done quizzing films denials under the further and vein, with NBC's Julia the only new many times before in of actual use. said the pot party would have taken show to place in the top 10: Asked his impression of the broad- place whether the TV camera was there cast, Dr. Jaffe thought "it was a reason- or not. He also denied the charges by Rating Share ably balanced presentation. He said he a former student, Malcolm Spector, that 1. Movie, "Cat'Ballou" (ABC) 18.8 48 told FCC investigators they didn't he (Missett) asked Spector to arrange 2. Comer Pyle (CBS) 26.8 47 understand what it was all about that 3. Rowan & Marttn (NBC) 26.6 40 a party that could be filmed. Mr. Spec- 4. Here's Lucy (CBS) 25.7 37 there was "nothing unusual in any way tor, who testified before the House 5. Julia (NBC) 25.7 29 about this whole business." He said the 6. Mayberry RFD (CBS) 25.2 38 Subcommittee, also was a public witness 7. Smothers Brothers (CBS) 25.1 37 FCC never asked him to testify and he before the FCC hearing last week. The 8. Bonanza (NBC) 25.0 37 was there because CBS asked him. Spector the actual 9. Ed Sullivan (CBS) 24.7 38 Another expert, - incident came before 10. Dean Martin (NBC) 24.3 43 Dr. Thaddeus Kos filmed party and he was not involved trubala, thought the broadcast helpful in that event. The next programs, in order, were because it removed the "mystique" FCC Counsel Stirmer had his turn to Red Shelton (CBS), Ghost and Mrs. about marijuana smoking for young protest CBS cross -examination. He held Muir (NBC) . Mission: Impossible people, an approach he said has proved at one point that Mr. Minow was (CBS), Bewitched (ABC), Friday mo- more practical in high school education "brutal" in his cross -examination of the vie, "The Singing Nun" (CBS), Thurs- on the subject than former more tra- student who had been Mr. Missett's day movie, "Night of the Iguana" ditional "scare" techniques which tend contact in obtaining an invitation to at- (CBS), Family Affair (CBS), FBI to induce "behind the barn" experi- tend a party. The student, not identified, (ABC), Doris Day (CBS) and Petti- ments. was one of four pot party participants coat Junction (CBS) tied with Gun - This view differed from that of a who testified last week during a closed smoke (CBS). Federal narcotics agent, Charles Ward,

66 (PROGRAMING) BROADCASTING, Oct. 21, 1968 who appeared in the pot party program in an interview and who had testified Apollo revitalizes TV space coverage the previous Friday (Oct. 11). Mr. Ward said in his view the pro- Pictures from capsule capture public's gram's showing of the students smoking interest with daily network exposure was not typical. "They were not doing it the way the true marijuana smoker With the current Apollo 7 flight, space broadcast time. They were fed to ABC does it," he said. launch coverage, which has provided affiliates in various time zones at the Mr. Ward testified he thought the some of television news' more dramatic same hour they had been broadcast in program as aired was harmful and could moments, has made a comeback after a the East. encourage greater campus use of the long period of disinterest. An ABC spokesman said the network drug. He related he talked at the time Following 17 months without a man- decided to delay broadcast of the space of the broadcast with the then United ned U. S. space flight, and a much long- transmissions "to reach a wider audi- States Attorney Edward V. Hanrahan in er period preceding that in which public ence and give our people time to write Chicago, "who was outraged by it," and interest in flight broadcasts lagged be- informative material to wrap around indicated there would be an investiga- cause almost routine repetition of pro- the pictures." tion. cedures, viewing firsts have restored Thursday, ABC had no morning Dr. Frank Stanton, CBS Inc. Presi- some of the excitement of the pioneer broadcast, when quality of the live dent, and other top CBS officials were flight telecasts. space pictures was reduced consider- to appear as FCC witnesses Friday. Foremost among the innovations was ably by apparent difficulty with the the first live telecasts from space via a scan converter. NET affiliates hear specially constructed four- and -a -half- A 160- degree wide -angle lens on the pound RCA black- and -white vidicon camera allowed the astronauts to show programing challenge camera aboard the spaceship. working scenes inside the space capsule, and 100 -mm National Educational Television affili- Although it was acknowledged that a telephoto lens provided ates, gathered in Chicago last Friday the daily TV broadcast by the three outside shots. After some initial horsing and Saturday (Oct. 18 -19), were slated Apollo astronauts was primarily a pub- around - in which astronauts to hear John F. White, president of licity gimmick, experts maintained that Walter Schirra and NET, urge them to meet the "enormous the ability to transmit live television Don Eisele held up gag cards such as responsibility" of public broadcasters signals from a spacecraft does have im- "Greetings from the lovely Apollo room and put substance in local programing portant scientific and military potential. high atop everything," and ones indulg- with courage, vigor and public involve- Because of the significance of the ing in inside jokes with their ground ment. scheduled 11 -day flight, which could controllers -the astronauts in later broadcasts "When public television really dis- result in a journey of U. S. spacemen settled down to provide five turbs its viewers to the point where around the moon by the end of the displays of such phenomena as weight- lessness, they think for themselves and begin to year, both radio and television followed flight control of the cápsule and daily do something about what it is that dis- up extensive coverage of the Oct. 11 household chores, including mixing turbs them, then we will have suc- launch with plans for frequent progress of dehydrated meals and dis- ceeded," he said in a speech prepared reports throughout the duration of the posal of condensation in the cabin. for the meeting. space trip. If the Apollo flight concludes on "NET can never win the 'balance' But the high moments of the flight schedule, the three networks plan an- battle or the 'position' debate because belonged to television. Although the other broadcast first: live color cover- no small or large group of interested first scheduled live telecast from space age of the splashdown sometime be- parties can agree on where the fulcrum on Saturday (Oct. 12) was cancelled tween 6:30 and 9 a.m. EDT Tuesday spacemen said they were (Oct. 22) . is on a given issue. . . . We learned because the long ago that you cannot please all of too busy, the weekday schedule of Through Western Union Internation- al, the people all of the time and that, in broadcasts began on Monday (Oct. 14) the networks plan to make the first fact, you had better start examining without a hitch. use of a portable General Electric ship- your conscience if you somehow begin Broadcast experts generally were board ground station, with four stand- to please most of the people most of the pleased with the clarity of the pictures ard color cameras, one cable-connected time." from space, considering that miniatur- hand color camera and two video -tape Mr. White pledged support for the izing of the camera limited its broad- machines on the aircraft carrier USS Corporation for Public Broadcasting. cast picture to a scan rate of 320 lines Essex in the down -range target area of "Like so many of our efforts in non- and 10 frames per second. the Atlantic Ocean about 230 miles commercial television, it is off to a An RCA scan converter system built southeast of Bermuda. slower start than we would like," he for the National Aeronautics and Space Plans are to pick up the pool feed was to point out, "but I've observed Administration changed the camera's via the ATS -3 communications satellite that Frank Pace is a man who refuses signal to a standard 525 -line, 30-frame- over Brazil and transmit it to a ground to take no for an answer ....I believe per- second picture for network distribu- station at Etam, W. Va., from which it that this man and this corporation will tion. will go by land line to New York. succeed." Both NBC and CBS cut into their The NET president was to devote morning programing to carry the daily most of his speech to programing, the spacecasts live as the Apollo capsule Another CATV ruling "overriding concern," in his opinion. broadcast to signal -processing systems survives court test He was to announce that 48% of reg- at Corpus Christi, Tex., and Cape Ken- ular service would be in color, with nedy while traveling over the Southern An FCC decisions in 1967 refusing to projections after Jan. 1. 1969 impos- U. S. waive the nonduplication rule for Tele- sible because of the flexibility of pro- For the first three days of live trans- prompter's Liberal, Kan., CATV system graming decisions. Another announce- mission. ABC taped and rebroadcast the was confirmed last week when the U. S. ment was to be the start of an audience - space shows later in the morning. Gen- Supreme Court declined to review the composition study to be conducted by erally, they were shown in the East case. the affiliates. about 10 minutes after the actual live In seeking a waiver of the nonduplic-

BROADCASTING, Oct. 21, 1968 67 ation rule, Teleprompter claimed that the invitations would stand until elec- during regularly scheduled newscasts, a deletion of three Amarillo, Tex., TV tion day. treatment of candidates' coverage that stations brought into Liberal via micro- The FCC ruling, which observers be- is exempt from Section 315 under wave where the programs are also car- lieve would prevent live TV coverage amendments to the law passed by Con- ried by any of the three "local" Liberal of debates held under any auspices gress in 1959. stations would have an adverse financial short of the TV time being purchased Commission attorneys said privately impact on the cable company. The com- in a commercial transaction, was issued last week that the 1962 ruling would mission denied this request and this in 1962 after televised debates between apply to the proposed presidential de- ruling was upheld last August by the Mr. Nixon and former Governor Ed- bates, regardless of who hired the hall U. S. Court of Appeals for the Tenth mund (Pat) Brown (D) during their for the confrontations. Circuit, which said the FCC nondupli- gubernatorial contest in California. The cation regulation is "a reasonable exer- commission held that another candidate cise" of the commission's authority for governor of California in that year Control of NTA (BROADCASTING, April 29). was entitled to equal time. put in new hands The ruling flies in the face of a wide- NPC invitation still open ly held belief that all that's required to Harris, Alexander buy out get around Section 315 of the Com- National General Corp.'s for candidates' debate munications Act is for someone to hire a hall, invite candidates, and leave the $14- million interest The National Press Club says it's con- doors open to allow tinuing to hold open its TV cameras to A long -time show business investor and invitations to enter. Commission the Democratic and Republican presi- sources point out a chemical company executive last week that such a simple evasion of the equal - dential candidates for a debate at the acquired two -thirds interest in National time requirements would render the law press club in Washington despite a 1962 Telefilm Associates, Beverly Hills, Calif. a dead letter in all political races. ruling by the FCC that indicates live NTA distributes an extensive library of television coverage of such an event in Besides the press club, other groups feature films, short subjects, cartoons in its entirety would not be exempt from that have been suggested as sponsors of and special films. claims for equal time by all other presi- such a "leave- the -doors -open" con- Joseph Harris, who helped produce dential candidates. frontation between the candidates have such Broadway hits as "Sweet Charity" Coverage of the event would be up to been the New York Times and a con- and "Mame," and Norman E. Alex- the broadcasters, and equal -time prob- ference of wire service editors, such ander, president of Sun Chemical Corp., lems wouldn't affect press club plans as one held two weeks ago in Wash- New York, acquired all of the interest for debates if Richard Nixon and Vice ington by United Press International. of National General Corp., Los Angeles, President Hubert Humphrey should ac- The UPI conference drew appearances in NTA. This included more than $11 cept the club's invitations, said Allan by Messrs. Nixon and Humphrey and million in long -term debts and claims W. Cromley, National Press Club presi- American Independent Party candidate owed by NTA to National General, and dent. George Wallace, but not on the same $2.8 million of participating certificates. But as of Thursday (Oct. 17) neither platform at the same time. Messrs. Harris and Alexander took over of the two candidates had responded to Excerpts of the three candidates' ap- these almost $14 million in obligations the club's telegrams. Mr. Cromley said pearances at the conference were aired for an undisclosed amount and have translated it largely into NTA stock, thus giving them control of the com- Program notes: concludes with a short conversation be- pany. tween Father Patrick Peyton, founder More Barnett specials Six additional In all, the Harris -Alexander team of Family Productions, one -hour entertainment specials will Theater and converted the debt into 3,064,811 be personalities such produced for Screen Gems Inc. by as Jeanne Crain, shares of NTA common stock. In ad- Dolores Hope, Jane Wyatt, Frankie Jackie Barnett. Earlier this year Mr. dition, $1 million of NTA debt to Avalon and Stephen McNally. The last Barnett produced six programs starring Harris -Alexander remains, payable over film in the is Jane Morgan, Julie London, Polly Ber- series, "The Promise," a five -year period. gen, Ella Fitzgerald, Duke Ellington, narrated by Bing Crosby. The purchasers have agreed to pro- Shirley Bassey and Gordon MacRae, Production subsidiary Western Video vide additional capital for NTA, which, which have been sold to 36 stations. Industries, Los Angeles, parent com- it was indicated, would be used to Testing, testing Trans -Lux Televi- pany of Hollywood Video Center, has strengthen the company financially and sion Corp. reports that it is testing au- formed a production subsidiary, West- also allow it to expand and diversify. dience and station response to its pro- ern Video Productions. The subsidiary It's known that NTA has been planning posed entertainment -talk series, The will produce its own television series motion -picture production. Sound is Now, with Murray the K, by and specials. Mr. Harris, a partner in the theatrical offering the initial program as a spe- production firm of Fryer, Carr & Harris, Hallmark original Hallmark Hall of cial. The first test was Sept. 29 New York, is expected to participate Fame will present "Teacher, when the special was carried on WNEW- Teacher" actively in NTA. Incorporated in 1952, on NBC -TV 5, 1969, -9 TV New York. The response from this Feb. 7:30 p.m. NTA was merged in 1959 with NGC as presentation and from other syndicated EST. The original television drama National Theaters & Television Inc. In showings will dictate whether Trans - concerns the plight and salvation of a 1961, the companies went their sep- Lux TV will go the series or specials mentally retarded child. arate, though affiliated, ways with NGC route. restating at $1 the worth of its orig- Cook book show M Kragen, Smothers & inally more than $12- million invest- Inc., Christmas series Family Theater Pro- Fritz Beverly Hills, Calif., and ment in NTA. National General, how- ductions, Hollywood, is making avail- Western Video Productions, Hollywood, ever, retained a 37% stock interest and able six half -hour, color films appro- begin production this month on a daily various obligations of NTA. priate for the Christmas holidays. The TV cooking show. The half-hour strip, NTA is traded over the counter. In films, offered on a free public- service Season with Wry, will be based on two its last annual report, for the fiscal basis, are from Family Theater's tongue-in -cheek cookbooks and will period ended Sept. 30, 1967, the com- "Prince of Peace" series. Each film feature celebrity guests. pany showed a deficit of $543,236. 68 (PROGRAMING) BROADCASTING, Oct. 21, 1968 Radio -TV shows cited the Disciples Departed, and WLOS -TV nation before the New York board of Asheville, N. C., for human- relations estimate this week (Oct. 24) to "stop for brotherhood awards editorials. pay TV." The groups are also running Radio winners included KABC Los a sound truck, which "has been ap- television and six Thirteen radio pro- Angeles for a domumentary on a Watts plauded," according to Morton Sun- designated the Na- grams have been by company titled It Has a Beginning; shine, executive director of the in- tional Conference of Christians and WMCA New York for a series on mi- dependent theater owners. Jews to receive its 1968 national mass grant housing, WEEI Boston for a bi- The theater owners had previously media brotherhood awards. racial bank editorial and WABC New failed to get an injunction in the New NBC News won in the documentary York for spot announcement on broth- York state supreme court against the and dramatic categories for Same Mud, erhood. board of estimate's origination decision Same Blood and The Reluctant Dragon. Runners up were WJR Detroit for (BROADCASTING, Sept. 23). KSD -TV St. Louis was cited for a docu- Psychology of Rebellion and KABC Los CATV owners say there is no threat mentary on jobs, What's a Man Worth; Angeles for Operation Dalmation. of pay TV involved in the pending resolution before the wCAU -TV Philadelphia for Now is the board. Under present experimental franchises, CATV Time on Negro rights; WNBC-TV New operators are not allowed to charge for York for its Speaking Freely panel. N.Y. theater owners particular programs or originate adver- -TV Chicago received special WBBM man tising. An advisory task force, however, recognition for its Opportunity Line job the barricades has recommended testing both methods series. Having lost one round in court, mov- of revenue (BROADCASTING, Sept. 23). Runners up were ABC-TV's Southern ie theater owners in New York are The CATV company presidents Accents, Northern Ghettos and the taking their case against CATV pro- tended to discount the theater owners' latest Kerner Report panel on Issues and An- gram origination to the streets. move. Charles F. Dolan, president The Independent Theater Owners of Manhattan Cable television, called wKYC -TV Cleveland for The swers; Association and the Metropolitan the leaflet factually inaccurate, while Young 'Uns; xNBc(Tv) Los Angeles Motion Picture Theaters Association Charles Woodard of CATV Enter- for The Invisible Minority; wcBS -Tv are distributing leaflets and petitions prises said the attempt sounded like the New York for The Golden Mountain through their members' theaters ask- time when theaters first fought tele- on Mott Street; WBZ -TV Boston for And ing people to attend a hearing on origi- vision, and doubted they would succeed. focUshfinance

ABC net earnings up owner with controlling interest in KTXL H &B American Corp., Beverly Hills, (Tv) Sacramento, Calif., reported a Calif., major owner of community 26% for 3d quarter 26% increase in revenues over 1967 antenna television systems, reported the year ended June 30: that unaudited net ABC Inc. last week cited "a much for income from operations for the last fiscal year increased firmer tone to advertising expenditures 1968 1967 Earned $0.18 ($0.10) by more than $100,000 over unaudited in broadcasting" and improved theater (loss) per share Revenues 2,325,999 1,839,496 income for the preceding comparable business in its increased net earnings Earnings after federal fiscal period. For the fiscal year ended for the nine months and third quarter Income taxes 54,578 33,590 Extraordinary item* 154,660 July 31, _1968: ended Sept. 30. Net earnings 209,238 33,590 1967 President Leonard H. Goldenson said Average number of 1968 Earned per share $0.29 $0.29 operating earnings increased 26% for shares outstanding 652,083 600,000 Revenues 7,461,849 6,424,750 Note: Figures for both 1968 and 1967 are Net income 901,482 783,367 the quarter, despite heavy costs of cov- stated on a pro-forma basis to give effect Shares outstanding 3,323,123 2,689,968 erage of the political conventions and to acquisition of Altoona (Pa.) CATV sys- Notes: Revenues and net income figures for the enactment of the 10% federal in- tem March 28, 1968. both periods are subject to audit. Unaudited *Extraordinary item is nonrecurring gain net income and revenues figures for fiscal come tax surcharge. 1967 have been restated to reflect pooled from sales of a subsidiary CATV company companies results. The net income figure for For nine months: and of a minority Interest In a cable tele- the year ended July 31, 1967 includes an 1968 1967 vision company for a combined sales price extraordinary credit of $130,000. of $759,071. Earnings per share $2.52 $1.98 Gross income 17,475,000 18,040,000 Plough Inc., Memphis, pharmaceutical Gulf & Western Industries Inc., New Net earnings 11,900,000 9,290,000 firm and group broadcaster, reported York, parent company of Paramount record sales, income and earnings per Pictures and multiple CATV owner, last Company reports: share for the nine months ended Sept. week reported an 18% increase in earn- Papert, Koenig, Lois Inc. last week re- 30: ings on an 11% sales increase for the fis- ported a drop in gross billings and a 1968 1967 cal year. All divisions except Paramount loss in income for the first nine months Earnings per share $1.56 $1.45 recorded increases. Paramount's earn- of 1968 ended Aug. 31: Net sales 93,500,000 83,370,470 Net income 12,270,000 11,387,550 ings were down because of lower tele- 1968 1967 vision leasing revenue, according to Earned per share ($.092) $.216 Grass Valley Group Inc., Grass Valley, Gross billings 25,297,800 29,267,130 of solid -state TV Charles G. Bluhdorn, G &W board Commission and Calif., manufacturer service fee income 3,943,032 4,421,900 broadcast equipment, reported a 55% chairman, who reported on the fiscal Net Income before a in provision for increase in sales and 52% increase year ended July 31: Income taxes (95,981) 405,700 earnings for the nine months ended Net income (66,181) 175,400 1968 1967 Number of shares Sept. 30: 721,337 810,787 1968 1967 Earnings per outstanding share $3.24 $2.76 Earned per share $0.25 $0.21 Cypress Communications Corp., New Sales 1,470.000 950,000 Sales 1,313,939,000 1,189,000,000 York, newly organized multiple CATV Net income 365,000 240,000 Net earnings 69,842,000 59,054,000

BROADCASTING, Oct. 21, 1968 69 The Broadcasting stock index A weekly summary of markets movement in the shares of 69 companies associated with broadcasting, compiled by Roth Gerard & Co. Total Approx. Market Shares Capitali. Stock Ex- Closing Closing Closing 1968 Out zation symbol change Oct.17 Oct.10 Oct. 3 High Low (000) (000) Broadcasting ABC ABC N 69% 715 743/ 74 44 4,709 $3,0,200 CBS CBS N 563 543 53% 61 44 23,665 1,269,000 Capital Cities CCB N 74 77% 75 77 43 2,811 203,100 Corinthian CRB N 37 3534 34% 41 23 3,384 119,700 Cox COX N 57% 543§ 563/ 65 44 2,879 153,700 Gross Telecasting GST 0 38 33% 32 38 28 400 13,100 Metromedia MET N 51% 493/ 453% 53 34 4,862 224,300 Reeves Broadcasting RBT A 39% 36% 393/ 48 10 1,825 63,600 Scripps- Howard SHB O 31% 31 30 34 24 2,389 70, 00 Sonderling SDB A 37% 393 3934 48 24 930 37,800 Taft TFB N 41% 40 41 46 30 3,363 137,000 Wometco WOM N 31% 313/ 333/ 33 18 3.815 121,600 Total 55,032 ''2,743,600 Broadcasting with other major interests Avco AV N 453% 44% 4634 65 37 14,075 $659,800 Bartell Media BMC A 163 155. 14% 21 9 2,106 30,800 Boston Herald -Traveler BHT O 66 65 60 71 48 569 34,100 Chris -Craft CCN N 3734 36% 363/ 45 27 1,153 40,500 Cowles Communications CWL N 1755 1654 15% 17 13 3,625 52,600 Fuqua FQA N 40 383/ 37 45 33 3,100 88,900 Gannett O 40% 39% 4234 44 23 4,736 198,900 General Tire GY N 32% 323§ 3335 34 23 17,061 571,500 Gray Communications O 123$ 12 12% 15 9 475 5,900 LIN O 2834 2854 30 31 16 1,550 46,500 Meredith MDP N 423/ 41% 41% 43 23 2,732 114.100 The Outlet Co. OTU N 293/ 283¢ 29 34 20 1,184 32,600 Rollins ROL N 743/ 7334 76 77 43 3,959 302,900 Rust Craft RUS A 44% 45 473/ 52 29 779 37,800 Storer SBK N 5455 563% 57 63 36 4,188 236,600 Time Inc. TL N 10534 1013/ 104 109 86 7,018 722,930 Total 68,310 $3,176,400 CATV Ameco ACO A 14% 14% 15% 19 8 1,200 $19,400 Entron NRN O 11 11% 1034 11 4 607 6,100 H & B American HBA A 19% 203/ 21% 24 10 2,956 65, ii 0 Teleprompter TP A 69 70 6834 78 24 994 70,100 Vikoa VIK A 3194 29% 3434 37 13 1,364 48,400 Total 7,121 $209,000 Programing Columbia Pictures CPS N 4234 40% 42% 43 23 4,701 $185,100 Commonwealth United CUC A 19% 19% 2134 21 7 6,(87 118,900 Disney DIS N 78% 743/ 76 78 42 4,230 313,000 Filmways FWY A 373/ 36% 38% 39 17 961 35,800 Four Star O 755 83/ 734 10 5 666 4,700 Gulf & Western GW N 4934 4654 463/ 66 39 11,680 535,800 MCA MCA N 513/ 51 5034 53 43 7,764 391,100 MGM MGM N 50 525 513$ 52 36 5,759 301,600 Screen Gems SGE A 41 39 40 41 23 4, 48 150,800 Trans -Lux TLX A 71% 753/ 7834 84 22 753 60,800 20th Century -Fox TF N 35 363/ 383/ 40 25 7,035 262,900 Walter Reade O 143/ 143/ 14 14 7 1,662 22,200 Warner -Seven Arts WBS A 46% 463/ 4534 46 26 3,810 168,100 Wrather Corp. 0 1454 1455 1434 15 4 1,760 25,500 Total 60,916 $2,576,300 Service John Blair BLA 0 3934 383% 3854 38 20 1,080 $40,500 Comsat CQ N 5331 50% 52 65 42 10,000 540,000 Doyle Dane Bernbach 0 32; 33 32 41 31 2,104 63,100 Foot, Cone & Belding FCB N 153 15 143/ 20 13 2,157 30,700 General Artists O 13 133/ 14 26 10 610 9,200 Grey Advertising O 153/ 1534 153/ 20 12 1,201 19,500 MPO Videotronics MPO A 1634 163/ 6% 18 11 517 8,900 Movielab MOV A 1434 123/ 123/ 18 13 1,404 18,600 Nielsen O 3554 36 3634 40 27 5,130 192,400 Ogilvy & Mather O 193/ 1834 19% 21 14 1,090 21,300 Papert, Koenig, Lois PKL A 634 7 73/ 10 5 791 5,300 Total 26,084 $949,500 Manufacturing -Admiral ADL N 203/ 21 213/ 25 17 5,110 $107,900 Ampex APX N 3734 37 373/ 37 27 9,629 351,500 General Electric GE N 9434 8834 8654 100 80 91,068 7,763,500 Magnavox MAG N 57% 5534 5534 59 37 15,442 847,400 3M MMM N 1043% 105 1023 120 81 53,793 5,554,100 Motorola MOT N 13134 135 1353/ 154 97 6,122 863,200 National Video NVD A 1335 143/ 13 25 12 2,782 36,500 RCA RCA N 4734 503% 51 55 44 62,606 3,106,800 Reeves Industries RSC A 734 6% 7 9 5 3,240 23,100 Westinghouse WX N 7534 7634 7634 78 60 38,064 2,926,200 Zenith Radio ZE N 5738 573/ 57 66 51 18,860 1,096,200 Total 306,716 $2,676,400

Grand total 524,179 $32,311,200 Standard & Poor Industrial Average 113.58 112.75 112.75 95.05

N -New York Stock Exchange Shares outstanding and capitalization as of Sept. 30 A- America Stock Exchange 0-Over the counter

-70 (FOCUS ON FINANCE) BROADCASTING, Oct. 21, 1968 fQu i p m en t f ngi n e e rí ng SPOTMASTER Solid -State Portable REMOTE Minneapolis stations win big battle AMPLIFIER Tower revocation granted in compromise between air safety and FCC spacing ruses

For more than eight years the issue of air hazard. raised by the Federal Avia- air safety was a stumbling block in the tion Agency, proved a barrier. In 1961, efforts of Minneapolis -St. Paul televi- the dispute focused on the Shoreview The RA -4CA is a lightweight, four -channel sion stations to relocate their towers. site, which had been recommended by portable mixer amplifier specifically de- Last week it proved a critical factor in FAA. The impasse was broken in Janu- signed for remote broadcast or auxiliary Review Board decision to per- ary 1967, when the stations, following studio use. It is completely self- contained an FCC and operates from either AC or batteries mit KMSP -TV (ch. 9) Minneapolis to a series of informal conferences with (switching automatically to battery opera- join its neighboring stations in a pro- the FAA, agreed to reduce the height tion if AC power fails); runs as long as 200 hours on low -cost "D" cells. It offers posed antenna farm despite the result- of the towers to 2,375 feet. four microphone channels with master ing aggravation of an existing short- As a result, examiner Jay Kyle, in gain and P.A. feed, all controlled from the front panel. Lightweight construction (Just spacing problem. an initial decision last November, pro- 11 pounds with batteries), a convenient KMSP-TV'S tower, now located in posed a grant of the five applications. carrying handle and a snap -on front cover Minneapolis, is 175.8 miles, KMSP -TV's mean the RA -4CA can be easily set up to downtown His decision recommended operate anywhere. For further information, or 14.2 miles short -spaced, from the request for a waiver of the minimum - please write or call today: transmitter of co- channel wADw -Tv spacing rule. Wausau, Wis. The short- spacing would In opposing the KMSP -TV application be 21.3 miles if KMSP -TV relocated its because of the short -spacing problem, BROADCAST ELECTRONICS, INC. tower in the farm, in Shoreview, Minn. AMST had argued that there were a a decision that re- 8810 Brookville Road But the board, in number of other sites available from Silver Spring, Maryland 20910 jected an opposition of the Association which the station could operate without Area Code 301 588 -4983 of Maximum Service Telecasters, held violating the minimum -spacing rule, or that there is a need for a balancing of at least not worsening the existing 14- the interests of broadcasting and avia- mile shortage. tion in order to make the overall public However, the board rejected the al- interest finding. ternative -site suggestions as, "at best, And the Shoreview antenna -farm pro- hypothetical." It described the sugges- posal, it said, "achieves this balancing tions as "grossly deficient and falling far mBröadcä,stinq of the public interest or compromise short of sufficient facts showing the which, standing alone, outweighs the reasonable possibility of an alternate is for additional short -spacing relating to site." KMSP -TV and warrants a waiver of the business people In granting KMSP -TV's request for commission's mileage separation rule." waiver, the board cited both aeronauti- through The compromise on the part of avia- ... too busy to plow cal safety and improved- broadcast -serv- tion interests, in the board's view, was a stack of business papers ice considerations. It said there was the Federal Aviation Agency's willing- week. considerable evidence in the record that each ness to agree to the farm at the Shore- a single television tall view site after the stations reduced the location for BROADCASTING is the one towers in the Minneapolis -St. Paul area height of their proposed twin towers journal that reports the is -safety consideration. from 2,649 feet to 2,375 feet above an important air KMSP -TV had maintained was complete business week of mean sea level. Aviation interests had that there no other area where all of the towers broadcasting edited been urging a limit of 1,549 feet above ... could be accommodated and meet mile- mean sea level. and departmentalized for age In the same action, the board grant- separation requirements. readers who need to know ed the applications of four other sta- The board also noted that KMSP -TV but fast. tions to move their towers into the would be able to cover a vastly greater Shoreview site. They are wTCrr -TV and area if its application were granted. wcco -TV, both Minneapolis, and two And the gain area would include 25,- St. Paul educational stations- KTCA -Tv 000 people in a 1,280- square -mile area and KTCt -TV. who receive no service and 72,700 peo- Unless it is overturned by the comple in 1,500- square -mile area who re- NEED A SPARTA mission or the courts, the decision ceive only one service. marks the end of what for some of the The compromise it was advancing, CONSOLE? stations involved has been a 10 -year the board said, conforms with the aims effort to relocate their towers. The of the commission's 1967 antenna farm commercial applicants now operate report, which provided rules for the CONTACT CCA THEM) from towers atop the same Minneapolis establishment of antenna farms in a CCA ELECTRONICS CORP. building. manner designed to meet the require- GLOUCESTER CITY, N. J. CCA (609)456 -1716 From the beginning, the question of ments of air safety and of broadcast

BROADCASTING, Oct. 21, 1968 71 service. 881,887 in the same period last year. to be plagued by "ghosts" for eight Besides the five applicants, three U.S. -produced radios sold during this months to two years during the con- other Minneapolis stations are expected year's six months were 7,537,774, im- struction of the trade center. TV sta- to locate in the proposed farm. KSTP- ports for domestic labels, 2,513,647, tion in New York transmit from atop TV, the remaining VHF station in Min- and imports for foreign labels, 9,422,- the Empire State Building, but eventual- neapolis, has applied for commission 141. ly will shift to one of trade center's authorization to share a candelabra tall Last year for this period, the break- towers. tower, and Viking Television, an appli- down was 7,721,690, 1,744,297 and cant for UHF channel 23 Minneapolis- 8,415,900. GE St. Paul, has specified the Shoreview In the FM radio field, a reversal took wins patent case farm as its site. WGTC -TV (ch. 29) place; although total sales were up. For as court refuses review Minneapolis, which is not yet on the the 1968 half year, U. S. produced FM air, has indicated a desire to build its receiver sales were 793,024, imports for GE won a four- year -old FM stereo pat- station at the same site. domestic label, 943,538, and imports ent infringement case brought against it by a trustee in The grant of the five applications is for foreign labels, 4,138,421, for a to- bankruptcy for Crosby conditioned on the stations making the tal of 5,874,983. In the 1967 half year Telecronics Corp., when the U.S. Su- tower facilities available to all area the figures were 1,166,681, 536,175 preme Court last week refused to review television stations. The grant to KMSP- and 2,941,342, for a total of 4,644,198. an appeals court holding that the TV, in addition, is conditioned on the Crosby patents were invalid. station employing a directional antenna The Crosby litigation was begun in to protect WAOW -TV. Secondary channel test 1964, three years after the FCC chose started by WNYC -TV the GE- Zenith standards for FM stereo. Crosby claimed that GE was using its D.C. stations give up Municipally owned WNYC -TV New York patented circuits in making devices for on tower project is conducting an experiment involving FM stereo receivers. A federal district telecasting of its programs on its regular court upheld the patent's validity, but A two -and -a -half year battle to secure channel (31) and another one (77) to was overruled by the appeals court. acceptances by citizens and govern- ascertain if this method will improve mental officials for the establishment of reception during the period when twin a 1,220 -foot tower to accomodate five 110 -foot towers of the World Trade B &H exhibits new models; of Washington TV stations ended last Center are under construction. opens color -tape studio week when four of the five stations Wrwc -TV began the experiment Oct. withdrew from the consortium. 10 and will continue it until end of this Bell & Howell's New York distributor, Stations abandoning the project were year under a temporary authorization GBC Closed Circuit TV Corp., introduced four new models television WTOP -TV, WRC -TV, WTTG(TV) and non- from FCC. If tests are successful, proof 2, 4, 5, 7, 9, equipment and opened a color -tape commercial, educational WETA(TV). The grams on VHF channels studio last week. fifth station, WMAL -TV said it would 11 and 13 may be simulcast on second- The equipment demonstrated included continue seeking another tower site. ary channels in the UHF band, which now are not used in New York. It is a 2920 model color tape recorder priced From the beginning the candelabra the viewing area northward from the from $4,200 to $6,200; the 2970 closed- tower project ran into difficulties, in- Empire State Building that is expected circuit color vidicon camera, selling for cluding citizen opposition that carried litigation to the U. S. Supreme Court. Only last week the court declined to re- (WS -822) weighs seven pounds, is view a Technical briefs: lower -court ruling upholding the 6x6x101/4 inches, employs a crystal -con- stations in their battle to locate the Station identification Creative Con- trolled transmitter, and solid -state tower the develop- de- in the Forest Glen area of Mont- sultants has announced vices with outputs for both video gomery method of visual indenti- and County, Md. ment of a new radio frequencies switchable fication for TV stations and advertisers. to either video monitor (registering 550 motion" replaces the over- lines TV "LOGO- horizontal resolution) or standard home set sales jump printed white or tagged slide of con- TV receiver. It has automatic light com- 450,000 over '67 ventional station identification with pensation. channel numbers and letters complete- Total color and black- and -white tele- ly integrated with the visual back- New name Optical Imports Inc., vision sets sales in the first half of 1968 ground, on both tape and film and in Oceanside, N. Y., distributor of Angen- were 5,576,102 units, compared to 5,- full color. ieux optical equipment, has changed 128,326 its in the same period in 1967, name to Angenieux Corp. of America the Electronic Instrumentation firm Potomac Instru- Industries Association Inc. Offices will remain at 440 Merrick has reported. ments has been formed in Silver Spring, Md., specializing in broadcast instru- Road. Angenieux, a French company, The report covers all U. S. sales, in- mentation including phase monitors and manufactures zoom lenses for television cluding receivers manufactured domes- field intensity meter calibration. William cameras and other optical -mechanical tically, those imported for sale with do- systems. mestic labels, and those imported with A. Casson, is president; Clifford C. foreign labels. Hall, vice president and chief engineer, New recorder Craig Corp., Los An- Domestic TV set sales for the first and Robert H. Ellenberger, director of geles, has developed a new helical -scan, six 1968 months totaled 4,761,756; im- operations. Address: 932 Philadelphia color videotape recorder. The model ports for domestic labels, 449,702, and Avenue. 6403 two -head system, runs at 7.5 imports for foreign labels, 364,644. Wireless camera GBC Closed Circuit inches per second and costs $4,000. These compare with the following for TV Corp., New York, has a wireless Picks distributor Shively Laboratories, the same six months in 1967: 4,448; vidicon TV camera that operates and Raymond, Me., has named CCA Ekc- 696, 319,993 and 359,637. transmits pictures to either channels 5 tropics, Gloucester City, N. J., as its Radio sales for the 1968 half -year or 6 on a TV set without any connec- exclusive FM broadcast antennas dis- totaled 19,473,562, compared to 17; tion to the receiver. The new camera tributor.

72 BROADCASTING, Oct. 21, 196e $14,000; color television monitors; and conditions, any radio station licensee 5:15 a.m. PST without presunrise au- a film chain for converting 16mm film may build its own amplifier "in accord- thority, from Oct 28 through Dec. 20, into color video signals. ance with its individual conception of 1967. KIRO acknowledged that it `op- GBC expects its new studio to be what constitutes an adequate design." erated inconsistently" with the rules, used by advertising agencies, depart- Since the accuracy of a modulation but said that its engineering personnel ment stores and industrial and educa- monitor fed with an off -the -air signal believed erroneously that they didn't tional organizations for pilots, training is "critically dependent" on its radio apply to KIRO. The station has 30 days and promotional tapes. frequency amplifier, the commission in which to request reduction or remis- said, establishment of a type approval sion or to pay the fine. FCC seeks advice program is desirable. on amplifier usage New film processor developed The FCC is considering requiring type KIRO fine proposed Houston Fearless Corp., Los Angeles, approval for modulation monitor ampli- The FCC has notified KIRO Seattle of has developed a new compact, low - fiers used by some remotely controlled its apparent liability for forefeiture of cost, film processor designed with an AM and FM stations, and is asking for $2,500 for violations of the commis- eye on small TV stations. preliminary advice from the industry. sion's presunrise rules. The full -time The "Mini-Color" costs less than In its notice of inquiry, the commis- station was said to have commenced $12,000 and occupies an area 75 by sion pointed out that under present operation with its daytime facilities at 23 by 53 inches.

fatesifeitmes

Broadcast advertising Michael Donovan, VP and media direc- Pergament and Len Forray Studios Inc., tor, Papert, Koenig, Lois, Inc., New both New York, joins Tulchin Produc- Joseph A. Albanese, account supervisor, York, joins CBS -TV Chicago, in new tions Ltd. there as sales manager. Tul- and Joseph A. Scutero, account execu- post of director of market and sales chin is producer of film-tape commer- tive, Dancer -Fitzgerald- Sample, New development-central sales. He is suc- cials and programs. York, named VP's. ceeded by Erwin H. Ephron, VP and Bill Mac Iver, announcer for WTOA of media planning and research Murray L. Klein, senior VP, Smith/ director Trenton, N. J., joins WGVA Geneva, (BROADCASTING, Oct. 14). Greenland Inc., New York, appointed N. Y., as sales manager. executive VP- creative operations. Peter George Scanlon, with sales staff, CBS Tony Tallman, announcer -salesman, Palazzo, head of own advertising and Radio Spot Sales, New York, joins WAZE Clearwater, Fla., appointed sales design firm there, joins company as CBS -owned wcau Philadelphia, as na- manager. VP and creative director. tional sales manager. Daniel E. Ries, account executive, wKRc Lloyd Werner, sales staff, ABC Inc., Perry L. Brand, senior VP and assistant Cincinnati, appointed local sales man- New York and Chicago, appointed sales to president, Griswold -Eshleman Co., ager. manager, Tele -Rep Inc., Chicago. Cleveland, named interoffice manager for New York, Chicago, Cleveland and Tom McCann, account executive, KING - Nicholas Gordon, manager, sales devel- Pittsburgh. TV Seattle, appointed local sales man- opment, NBC -TV Sales, appointed VP, ager. eastern sales, succeeding Myron Wein- Stephen Rosenblatt, art director, The blatt, who was appointed VP, talent and Gumbinner -North Co., New York, Media administration, NBC-TV, New York named VP. Philip (BROADCASTING, Oct. 14). Donna Tierney, account supervisor, Sul- Spencer, livan, Stauffer, Colwell & Bayles, New VP and general Kenneth E. Caffrey, Joseph E. Cam- York, elected VP. manager, wcss pion, and Robert E. Lethbridge, asso- Amsterdam, N.Y., ciate media directors, Ogilvy & Mather Stuart E. Schwartz, account director, and general man- named VP. Inc., New York, elected VP's. North Advertising, Chicago, ager, WEBO Owe- David N. Kapsack, director of public Robert Woodruff, associate creative di- go and WIPS Ti- relations, Solow/Wexton Inc., New rector, Campbell-Ewald, Chicago, joins conderoga, both York, also named VP. Gerson, Howe & Johnson Inc. there as New York, elect- VP and creative director. ed president of all John Charles Ferries, account super- Lowell G. Thielen, with Marquette Na- three stations. visor, Benton & Bowles, New York, Mr. Spencer elected VP. tional Bank, Minneapolis, named presi- William E. dent of newly formed Metropolitan Ad- Wuerch, general Charles S. Adorney, creative director, vertising Inc., there. manager, WLWI(TV) Indianapolis, also McCann- Erickson, New York, joins James B. Mathies, assistant sales man- elected VP. Ross Roy of New York Inc., as VP and WFBM -TV Indianapolis, named creative director. ager, Robert O. Anderson, chairman and ex- commercial manager. ecutive chief officer, Atlantic Richfield Robert S. Marker, executive VP and Glenna Tinkler, timebuyer, Tracy -Locke Co., Philadelphia, elected to CBS Inc. office manager, McCann De- -Erickson, Co., Dallas, joins xcLV there as regional - board of directors. troit, joins New York office as manag- national sales manager. Charles G. Slemmons, treasurer and as- ing director of one of M -E's collabora- secretary, Mutual Broadcasting tives. Theodore D. O'Hearn, with M -E's Thomas W. Thuman, with sales staff, sistant Corp., Los Angeles, also elected VP and West Germany office, becomes senior KENR Houston, appointed sales man- board member. VP and succeeds Mr. Marker in De- ager. troit. Len Forray, formerly with Color by Eugene H. Bohi, sales manager, wxvc-

BROADCASTING, Oct. 21, 1968 73 Tv Cleveland, appointed station man- Tony Azzato, executive VP and prin- ager. Clifford E. Ford, local sales man- cipal, The Teledynamics Corp., New NEED A CBS ager, succeeds Mr. Bohi. York, resigns to form new company, Clint Formby, KPAN Hereford, elected Gold Coast Television Programs, 2160 VO LU MAX? president, Texas Association of Broad- N.E. 56th Place, Fort Lauderdale, Fla. casters. Steve Cowan, KGBC -AM -FM Firm will produce and distribute television programs. CONTACT Galveston, elected VP, and Mike Mc- CCA THEM) Kinnon, KIII(Tv) Corpus Christi, elect- Joel Efrein, director of television, Insti- CCA ELECTRONICS CORP. ed treasurer. tutional Investor Videosystems, New GLOUCESTER CITY. N. J. CCA (609) 456 1716 Richard E. Lewis, WJLK Asbury Park, York, named VP in charge of television elected president, New Jersey Broad- production. casters Association. William N. Burch, producer and direc- E. Berry Smith, wTvw(Tv) Evansville, tor, MCA TV, also named VP, com- elected president, Indiana Broadcasters mercial- industrial films, Universal City Association. Studios, North Hollywood. Richard B. Rawls, VP and general man- Leslie Linder, client representative, General Artists Corp., London, named ager, KPHO -TV Phoenix, joins WITCO -TV managing director Filmways Ltd., that Pittsburgh, as general manager. Station plans to begin broadcasting on channel city. 53 in December. Larry Berger, music director, WWRL Kent Burkhart, general manager, New York, joins WALL Middletown, as WQXI-AM -FM Atlanta, also named VP N. Y., program director. of parent Pacific and Southern Broad- Lee Stone, Midwest division manager, casting Co. United Artists Corp., Chicago, joins A. James Ebel, VP and manager, KOLN- Trans -Lux Television Corp. there in TV Lincoln, Neb., named to technical same capacity. committee, Association of Maximum Service Telecasters, Washington. He fills News unexpired term of Orin Towner, who Merrill Mueller, managing news editor, retires as engineering director, WHAS -TV KOA -TV Denver, and previously NBC Louisville, Ky. News Correspondent, joins ABC Radio Arthur W. Furtado, sales manager, KUTY as network correspondent. Palmdale, Calif., named general man- Charles J. Seel, student news director, ager. KSDB -FM Manhattan, Kan., joins KSEK Norm Hankoff, general manager, KTHO- Pittsburg, Kan., as news director. The child who once wore these shoes is AM-FM South Lake Tahoe, Calif., now in a wheel chair. Her legs are so Al Hooker, newsman, KFBK Sacramen- weak that they will not support her named VP. to, Calif., appointed news editor. weight, even with the help of braces. In a Programing George Flowers, with WWRL New York, few years, the wheel chair will be use- joins WTHE Mineola, N. Y., as news di- less, too. Her muscles will have wasted David B. Fein, rector. to such a degree that she will no longer executive be able to sit up ... or turn over in bed produc- ... or feed herself. er, WABC -TV New Promotion York, joins WOR- That tragic progression toward helpless- Walter H. Dyer, director of public rela- TV there as direc- ness and, eventually, death is character- tions, D'Arcy Advertising, New York, istic of muscular dystrophy. The tor of programing. He is suc- joins Philip Morris Inc. there as corpo- world-wide scientific attack on this baf- rate relations assistant. fling disease needs your help. ceeded by Tak Kako, assistant Ronald G. Klayman, promotion man- Please contribute to the director of pro- ager, WQAD -TV Moline, Ill., joins CKLW MARCH AGAINST MUSCULAR DYSTROPHY graming. Windsor, Ont.-Detroit, as production Mr. director. MUSCULAR DYSTROPHY ASSOCIATIONS Fein Richard C. Strat- OF AMERICA, INC. ton, operations John Smith, cameraman, CBS News, 1790 Broadway, New York, N.Y. 10019 manager, WMAL -TV Washington, ap- joins WLAC-TV Nashville, as director of pointed program -production manager. promotion. Merle Emery, promotion He succeeds Herb Victor, who joins manager becomes director of public re- WABC -TV New York, as assistant pro- lations. gram director. Succeeding Mr. Stratton Equipment & engineering is Frank Ford, assistant production manager. Joseph H. Cohen, with engineering staff, CBS, Hollywood, joins Visual Electron- NEED AN ELECTROVOICE John Hopson, with Cascade Pictures, Hollywood, appointed national sales ics Corp., custom audio systems, Pasa- manager and administrator for National dena, Calif., as product manager. MICROPHONE? Television Film Distributors, division of Gerry King, field engineer, Cascade Cascade. Electronics Ltd., Port Moody, B. C., CONTACT CCA THEM) Richard Colbert, VP, western sales, Canada, appointed chief field engineer for U. S. and Canada. CCA ELECTRONICS CORP. Four Star Entertainment Corp., Holly- CCA GLOUCESTER CITY, N. J. wood, named VP and general manager Donald H. Castle, manager, engineer- (609) -4561716 of San Francisco office. ing planning and equipment develop-

74 (FATES & FORTUNES) BROADCASTING, Oct. 21, 1968 ment, NBC engineering department, trial electronics division, also named did freelance writing, was radio -TV named director, engineering planning VP. producer, and, prior to joining NBC, and equipment development. Allen A. was publicist with Young & Rubicam. Walsh, manager, facility design and con He is survived by his wife, Hannah, struction, named director, facility de- Allied fields: and son. sign and construction. Clark Slayman, regional manager, Yves Vien, 54, member of Canadian Sir Francis Mc- BBDO, Atlanta, joins The Pulse Inc., Broadcasting Corp. board of directors, Lean, C.B.E., di- New York, as head of research firm's died Oct. 5 in Montreal. Mr. Vien rector of engi- new Atlanta-based southeast office, 1447 joined CBC's French language service, neering, British Peachtree Street, N.E. Radio Canada, in 1953 as television Broadcasting program director. In 1954 he became national production di- Corp., London, Dick Werges, director of television, and in 1959 he McLendon Stations, Dallas, joins joins CBS /Com- rector, was made director of television pro- Consultants, tec Group and Nationwide Management graming for Quebec division. of radio air talent. He is EVR Partnership, Chicago, as director survived by his wife, Therese, two chil- that city, as assist- Simon Lazarus, legal assistant to FCC dren. Commissioner Nicholas Johnson, joins ant to the presi- Bea Benaderet, 62, star of TV's Petti- U.S. Senate campaign of Democrat Paul Sir Francis dent. coat Junction, died Oct. 13 at Good (N.Y.), as research director. Loren E. Stead- O'Dwyer Samaritan hospital, Los Angeles, of man, manager, television system -special pneumonia and lung cancer. Miss Ben - programs, Convair division, General aderet began career in network radio in Dynamics Corp., San Diego, joins Ber - Deaths 1936 as regular on The Campbell Play- key-Colortran Inc., Burbank, Calif., as Paul Gardner, 57, consultant for special house. She excelled in dialect and rapid executive VP. projects, press department, NBC. died repartee, talents she displayed as Ger- Peter Cousins, with tube and semicon- Oct. 6 in Atlantic Highlands, N. J., of trude Gearshift on Jack Benny program ductor division and microelectronics heart attack. Mr. Gardner began writ- and Blanche Morton on the George and laser subdivisions, Electronic Indus- ing career with New York American in Burns and Gracie Allen Show, among tries Association, Washington, named 1931, as sportswriter. In 1944 he joined others. She is survived by her husband, VP. John Sodoiski, staff director, indus- ABC press department. Subsequently he Gene Twombley, son and daughter.

Weñecord

extension of time for filing petition to en- ing Inc. and ordered transcript of hearing As complied by BROADCASTING, Oct. 9 large, change or delete issues Bled Oct. 14 corrected (Does. 16924-6). Action Oct. 9. through Oct. 16 and based on filings, by Coral Television Corp. Action Oct. 16. Rulemaking action authorizations and other FCC actions. FCC referred to review board joint request by competing Savannah, Ga. TV ap- FCC assigned TV ch. '43 to Bay City, Abbreviations: Ann.-announced. ant. -art plicants for approval of reimbursement - Tex. Assignment terminates rulemaking to an- dismissal agreement. Action Oct. 16. amend TV table of assignments adopted tenna. aur.- aural. CATV--community July 31. Action Oct. 16. tenna television. CH--critical hours. CP- Actions on motions construction permit. D -day. DA- direction- Call letter application al antenna. ERP- effective radiated power. Hearing Examiner Chester F. Naumo- kc kilocycles. kw- kilowatts. LS -local sun- wicz Jr. in Medford, Ore. (Liberty Televi- Granik Broadcasting Co., Patchogue, N. Y. set. me-megacycles. mod. -modification. N sion, a joint venture comprised of Liberty Requests WSNL -TV. -night. PSA- presunrise service authority. Television Inc. and Sisk(you Broadcasters SCA- subsidiary communications authoriza- Inc., and Medford Printing Company), TV tion. SH- specified hours. SSA-special serv- channel 8 proceeding. granted petition by Existing TV stations ice authorization. STA- special temporary Liberty Television for leave to amend appli- authorization. trans. -transmitter. UHF-ul- cation to show obtainment of new hank Final actions tra high frequency. U- unlimited hours. loan (Dots. 17681 -2). Action Oct. 9. VHF-very high frequency. vis.- visual, w- Hearing Examiner Chester F. Naumo- KAIT -TV Jonesboro, Ark. -Broadcast Bu- watts. "-educational. wicz Jr. in Yakima. Wash. (Sunset Broad- reau granted mod. of CP to extend comple- casting Corp., Apple Valley Broadcasting tion date to April 4, 1969. Action Oct. 4. Inc., Northwest Television & Broadcasting KHOF -TV San Bernardino, Calif.-Broad- New TV stations Co. [a joint venture)), TV proceeding, cast Bureau granted mod. of CP to change granted motion by Apple Valley Broadcast- studio location to Sunset Ridge Rd., Sunset Final actions Utica, N. Y. -Roy H. Park Broadcasting Inc. Review board granted UHF ch. 20 (506 -512 mc) : ERP 826 kw vis., 123.9 kw aur. Ant. height above average terrain 798 ft.: ant. height above ground 427 ft. P.O. address: 408 East State Street, Ithaca, N. Y. EDWIN TORNBERG 14851. Estimated construction cost $898,- 400: first -year operating cost $320.000; revenue $170,000. Geographic coordinates 43' 08' 43" north let.: 75. 10, 35" west long. Type & COMPANY, INC. trans. GE TT -59 -A. Type ant. GE TY-25-B. Legal counsel Midlen and Reddy: consulting engineer A. D. Ring and Associates, both Washington. Principal: Roy H. Park, sole owner. Mr. Park owns WNCT-AM -FM- TV Greenville. N. C.: WDEF- AM -FM -TV Negotiators For The Purchase And Sale Of Chattanooga: WJHL -TV Johnson City, Tenn. and WTVR- AM -FM -TV Richmond, Va. Mr. Radio And TV Stations CATV Park also has interest in insurance, bank- ing. milling and citrus companies as well as Appraisers Financial Advisors other business interests. In same action applications of P. H. Inc. and Rust Craft Broad- New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 casting Co. were dismissed with prejudice l West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR and proceeding terminated. Action Oct. 9. -, t' 5 -3164 Other actions Washington -711 14th St., N,W.. Washington, A.C. Dl 7 -8531 Review board in Miami, TV broadcast proceeding, Doc. 18325. denied petition for BROADCASTING, Oct. 21, 1968 75 Ridge Electronics site, Angeles National mingham Television Corp. [WBMG(TV)] for Corp., Blue Ribbon Broadcasting Inc., Forest, Calif. Action Oct. 10. correction of record (Dots. 15461, 16760-1. Everette Broadcasting Co. and Taconic 16758). Action Oct. 8. Broadcasters), AM proceeding, scheduled WMT -TV Cedar Rapids, Iowa-Broadcast further prehearing conference for Dec. 5 and Bureau granted CP to install precise carrier Call letter action postponed Nov. 19 hearing to later date to frequency control system at main trans. fixed ABC Granted be at further prehearing conference Action Oct. 7. WBKB -TV Inc., Chicago. (Docs. -7) . Action Oct. WLS -TV. 18274 10. KTVI(TV) St. Louis-Broadcast Bureau Hearing Examiner David I. Kraushaar in granted CP to install precise carrier fre- Vinita and Wagoner, both Oklahoma (Vini- qency control system at main trans. Action ta Broadcasting Co. and Lum A. Humphries Oct. 7. New AM stations tr /as Wagoner Radio Co.), AM and FM pro- WLIW -TV Garden City, N. Y.- Broad- ceeding, on request of Broadcast Bureau cast Bureau granted mod. of CP to change Final action scheduled further prehearing conference for Oct. 22 (Doc. 18085 -7). Action Oct. 9. ERP to 661 vis., 126 kw aur.; change trans. George G. Cory, Crozet, Va.- Broadcast location to Ellington Ave., West, Garden Bureau granted CP for new AM station on Acting Hearing Examiner Jay A. Kyle in City. N. Y.; change type trans., type ant., 810 kc. 250 w-D; conditions. Action Oct. 3. Boynton Beach and Naples, both Florida and ant. structure. Action Oct. 10. (North American Broadcasting Co., Radio WCBS -TV New York -Broadcast Bureau Other actions Boynton Beach Inc.. Boynton Beach Commu- granted CP to install precise carrier fre- nity Services Inc. and Radio Voice of quency control system at main trans. Ac- Review board in Sumiton. Ala., AM broad- Naples). AM proceeding. ordered motion tion Oct. 7. cast proceeding, Docs. 18204 -05, granted re- by Radio Voice of Naples to strike petition quest for extension of time filed Oct. 9 by of Radio Naples to intervene be allowed WNYS -TV Syracuse, N. Y.-Broadcast Bu- Sumiton Broadcasting Co., extended to Oct. and denied Radio Naples petition to inter- reau granted mod. of CP to change ERP to 18 time within which to file responsive vene (Does. 18310-3). Action Oct. 10. 53.7 kw vis., 8.13 kw aur.; change type pleadings to petition to enlarge issues filed aur. trans. Action Oct. 4. Hearing Examiner Jay A. Kyle in Bowling by Cullman Music Broadcasting Co. Action Green, Ohio (WMGS Inc., WMGS and Radio WNYS -TV Syracuse, N. Y.-Broadcast Bu- Oct. 11. Inc.), AM proceeding, granted request by reau granted license for new station. Ac- Review board in Milton, Fla., AM broad- WMGS and rescheduled Oct. 14 hearing for tion Oct. 11. cast proceeding, Doc. 17613, denied appeal Dec. 10 (Does. 16290 -1). Action Oct. 11. WRDU(TV) Durham, N. C.- Broadcast from examiner's refusal to grant 30 -day Hearing Examiner Herbert Sharfman in Bureau granted mod. of CP to change studio continuance and request for expedited con- Lebanon and Bagnell, both Missouri (Risner location to State Rt. 54, 0.96 mile east of sideration filed Oct. 9 by Milton Broadcast- Broadcasting Inc. and Lee Mace), AM and Durham; make changes in ant. system. ing Co. Action Oct. 11. FM proceeding, denied motion by Risner to Action Oct. 7. Review board in Lexington. Ky., AM order exchange of witness list and synopses WECT(TV) Wilmington, N. C.-Broad- broadcast proceeding, Doc. 18285, granted of proposed testimony (Docs. 17899, 18043-4). cast Bureau granted mod. of CP to change motion to enlarge issues filed Sept. 4 by Action Oct. 11. ERP to vis. 83.2 kw, aur. to 8.32 kw, ant. Bluegrass Broadcasting Co. Action Oct. 15. height 1,940 ft.: change type trans. and Review board in Louisa, Ky., AM broad- Call letter applications type ant. Action Oct. 11. cast proceeding, Does. 18235 -36, denied peti- Black Belt Broadcasting Co., Camden, Ala. *KOED -TV Tulsa, Okla.- Broadcast Bu- tion to enlarge issues filed July 31 by Two Requests WCOX. reau granted license covering changes in Rivers Broadcasting Co. Action Oct. 14. existing Action Oct. 4. Ozark Broadcasting Co., Ozark, Ark. Re- station. Review board in Grandview, Mo., AM quests KZRK. KOTI(TV), KOBI(TV) and KO7HS Kla- broadcast proceeding, Docs. 18183-84, grant- math Falls, Medford and Williams, all Ore- ed consent motion for extension of time filed Harry P. Brewer, Windsor, Colo. Requests gon.-Broadcast Bureau granted mod. of li- Oct. 9 by Broadcasting Inc. and H -B -K KUAD. censes to change name of licensee to Ore- Enterprises, extended to Oct. 21 time within gon Broadcasting Co. Action Oct. 7. which to file joint reply to Broadcast Bu- reau's opposition to joint petition for ap- Existing AM stations *WIPR -TV San Juan, P. R.- Broadcast provai of agreement and other relief. Ac- Bureau granted mod. of CP to extend com- tion Oct. 10. pletion date to April 4, 1969. Action Oct. 4. Application Review board in New York, AM broadcast KORN-TV Mitchell, S. D.-Broadcast Bu- WIRY Plattsburgh, N. Y. -Seeks CP to proceeding, Docs. 17454 -55, granted joint change from 1340 kc, w, 1 -D, reau granted mod. of CP to change type request for extension of time filed Oct. 8 by 250 kw-LS, DA type condition. Action Oct. 4. U to 1340 kc, 250 w, 1 kw -LS, U. Ann. Oct. trans., ant.; New York University and Fairleigh Dickin- 15. *WKNG -TV Memphis-Broadcast Bureau son University. extended to Dec. 30 time granted mod. of CP to extend completion within which to file exceptions to initial Final Actions date to April 4, 1969. Action Oct. 4. decision. Action Oct. 11. KGNS -TV Laredo, Tex.-Broadcast Bu- Review board in Warwick, N. Y., AM KHIL Willcox, Ariz. -Broadcast Bureau reau granted license to utilize formerly li- broadcast proceeding, Docs. 18274 -77, peti- granted license covering use of former main censed trans. at 820 Convent Avenue, Laredo tion for extension of time to file joint re- trans. for auxiliary purposes. Action Oct. 10. for auxiliary purposes only. Action Oct. 4. quest for approval of agreement and reply KDOT Scottsdale. Ariz.-Broadcast Bureau to opposition to petition to enlarge issues -TV Lubbock, Tex. Broadcast Bu- granted mod. of CP to extend completion KLBK - filed Oct. 10 by Warwick Broadcasting date to Feb. 15, 1969. Action Oct. 7. reau granted extension of completion date Corp. and Everette Broadcasting Co., grant- to March 27, 1969 and mod. of CP to make ed to extent that time within which to file KOTN Pine Bluff, Ark. -Broadcast Bureau changes in ant. system (main trans. and reply pleading to opposition to petition to granted CP to change ant trans. and studio ant.). Action Oct. 11. enlarge issues is extended to and including location to Commerce Road and East lath KSEL-TV Lubbock, Tex.- Broadcast Bu- Oct. 28 and denied in all other respects. Avenue, Pine Bluff. Action Oct. 4. reau granted mod. of CPs to extend comple- Action Oct. 14. KYOR Blythe, Calif.- Broadcast Bureau tion date to March 23, 1969; and change granted CP to install former main trans. at ERP to vis. 788 kw, 155 kw aur., ant. height Action on motions present main trans. location for auxiliary 840 ft., change type trans., type ant. and purposes only. Action Oct. 4. ant. structure. Action Oct. 11. Office of Opinions and Review in Lorain, Ohio (Lorain Community Broadcasting Co., KFRC San Francisco- Broadcast Bureau *WWVU -TV Morgantown, W. Va.- Broad- Allied Broadcasting Inc. and Midwest Broad- granted CP to install old main trans. at new cast Bureau granted mod. of CP to extend casting Co.), AM proceeding, granted peti- trans. location as alternate main trans. Ac- completion date to April 4, 1969. Action tion by Allied Broadcasting Inc. and ex- tion Oct. 11. Oct. 4. tended time to Oct. 21 to file application for KFRC San Francisco-Broadcast Bureau WBAY -TV Green Bay, Wis.-Broadcast review of review board's decision (FCC 68R- granted CP to change ant.- trans. location of Bureau granted CP to install precise fre- 223) and the review board's memorandum auxiliary trans. to same as main trans., 601 quency control system at main trans. Ac- opinion and order (FCC 68R -377) in Docs. Ashby Avenue, Berkeley; remote control tion Oct. 10. 16876 -8. Action Oct. 14. permitted. Action Oct. 14. WXOW-TV La Crosse, Wis.-Broadcast Hearing Examiner Thomas H. Donahue in KBRR Leadville, Colo. -FCC granted ap- Bureau granted mod. of CP to change fre- Sumiton and Cullman, both Alabama (Sumi- plication to increase daytime power from quency from ch. 25, 536 -542 mcs to ch. 19. ton Broadcasting Co., Cullman Music Broad- 250 w, U to 250 w. 1 kw local sunset, from 5 500-506 mcs, ERP 132.1 kw vis.; 26.4 kw casting Co.), AM proceeding, vacated sched- a.m. to 7 p.m. SH. Action Oct. 16. aur.; ant. height 930 ft.; change ant. struc- ule of procedures and procedural dates; WTAL Tallahassee. Fla.- Broadcast Bu- ture and ant. system; granted mod, of CP scheduled further conference for Nov. 1 at reau waived Sec. 73.30 of rules to extent of to extend completion date to April 7, 1969. which new schedule of procedures and pro- permitting relocation of main 7. cedural dates will be established hearing studio beyond Action Oct. and corporate limits of Tallahassee at 2341 Phil- date (presently Nov. 4) will be continued; lips Rd. Authority effective upon notification Initial decision dismissed petition by Sumiton Broadcasting to commission that programing has com- Co. for extension of time (Docs. 18204-5). menced from new FCC in initial decision reinstated grant of Action Oct. 9. studio. Tallahassee station of Apple Valley identification to be continued. Action Oct. 11. application Broadcasting Hearing Examiner Isadore A. In Inc. for new TV station on ch. 35 at Ya- Honig WMGR -AM -FM Bainbridge, Ga. Broad- kima, Wash. Initial decision becomes effec- Mankato and Waseca, both Minnesota cast Bureau granted application for- remote (Southern Minnesota Supply Co., KYSM and control; tive in 50 days unless there is appeal or Waseca -Owatonna Broadcasting Co.), AM subject to provision that commis- commission reviews it on own motion (Does. proceeding, granted motion sion be notified within three days after 16924-6). Ann. Oct. 14. by Southern commencement of operation from authorized Minnesota and reopened record; received location. Action Oct. into evidence Southern's additional exhibit 6 9. Action on motion and again closed record with scheduled dates WBYS Canton, Ill. - Broadcast Bureau in for filing post -hearing pleadings remaining granted license covering use of former main Hearing Examiner David I. Kraushaar unchanged (Does. 18075, 18078). Action Oct. trans. for auxiliary purposes only. Action Homewood and Birmingham, both Alabama Oct. 7. (Chapman Radio and Television Co., Ala- 11. bama Television Inc., Birmingham Broad- Hearing Examiner Isadore A. Honig in WTCO -AM -FM Campbellsville, Ky.- Broad- casting Co., Birmingham Television Corp.), Warwick and Walden, both New York, and cast Bureau granted application for remote TV proceeding, dismissed motion by Bir- Pittsfield. Mass. (Warwick Broadcasting control; subject to provision that commis-

76 (FOR THE RECORD) BROADCASTING, Oct. 21, 1968 sion be notified within three days after ft. P.O. address: c/o Lincoln Faulk. Box Other actions commencement of operation from authorized 431, Dunn, N. C. 28334. Estimated construc- location. Action Oct. 9. tion cost $15,300; first -year operating cost Review board in Rockmart, Ga., FM $6,000; revenue $6,000. Principals: A. Lin- broadcast proceeding, Docs. 18314 -15, grant- WEZE Boston- Broadcast Bureau granted coln Faulk, president (8.51%), W. W. Hut- ed joint motion filed Oct. 14 by Georgia mod. of license covering change in name of chins, 1st vice president, C. A. Francis. 2nd Radio Inc. and Faulkner Radio Inc., ex- licensee to East Industries Inc. Action Oct. vice president, Alice Baggett, secretary tended to Oct. 23 time within which to file 14. (each 17.02 %) et al. Principals have interest oppositions to petitions to enlarge issues WCER Charlotte, Mich.-Broadcast Bu- in WCKB Dunn, N. C. Mr. Hutchins is filed Oct. 2. Action Oct. 16. reau granted mod. of CP to extend comple- minister and Mr. Francis Is in insurance. is in business. Review board in Albany, N. Y., FM broad- tion date to Jan. 3, 1969; condition. Action Alice T. Baggett retail drug cast proceeding, Docs. 18210 -12, denied mo- Oct. 7. Ann. Oct. 16. tion to enlarge issues against Regal Broad- WCBY Cheboygan, Mich.- Broadcast Bu- 'Denton, Tex. -North Texas State Uni- casting Corp. filed July 22 by Functional reau granted license covering change in ant. versity. Seeks 88.5 mc, ch. 203. .034 kw. Broadcasting Inc. Action Oct. 9. system. Action Oct. 7. Ant. height above average terrain 123 ft. P.O. address: c/o Dr. Ted Colson, Dept. of Review board in Berwick, Pa., FM broad- KBRF Fergus Falls, Minn.-Broadcast Bu- Speech & Drama, North Texas State Uni- cast proceeding, Does. 17884 -85, granted re- reau granted mod. of license to operate main versity, Denton, Tex. 76203. Estimated con- quest for extension of time filed by Broad- trans. by remote control from 112 East Lin- struction cost $80,299; first -year operating cast Bureau Oct. 8. extended to Oct. 16 time coln, Fergus Falls (DA -N) ; conditions. Ac- cost $56,365; revenue none. Principals: within which to file responsive pleadings to tion Oct. 11. Board of Regents, North Texas State Uni- Joint petition under Sec. 1.525. Action Oct. WHB Kansas City, Mo.- Broadcast Bu- versity. Ben H. Wooten, chairman et al. 10. reau granted license covering use of former Mr. Wooten Is banker, Ann. Oct. 11. Review board in San Antonio, Tex., FM main trans. as an alternate main trans. *Randolph Center, Vermont State broadcast proceeding, Docs. 18238 -39, grant- Action Oct. 7. Vt.- ed to extent indicated and denied in all Colleges. Seeks 90.7 mc, ch. 214, .01 kw. Ant. other respects motion to enlarge issues filed KWNA Winnemucca, Nev.- Broadcast Bu- height above average terrain 63 ft. P.O. reau granted CP to install former main address c/o Christopher Moore. Vermont July 31 by Turner Broadcasting Corp. Ac- trans. at main trans. location for auxiliary Technical College, Randolph Center, Vt. tion Oct. 16. purposes only. Action Oct. 4. 05061. Estimated construction cost $2,988; FCC waived Sec. 73.207(a) of rules to WKBQ N. Broadcast first -year operating cost $1,000: revenue permit Basic Communications Inc., licensee Garner, C.- Bureau none. Principals: Robert S. Babcock, proof WYDE Birmingham, Ala., to apply for granted mod. of CP and extended comple- vost et al. Mr. Babcock has no other busi- new FM station with short spacing from tion date to March 15, 1969. Action Oct. 7. ness interests indicated. Ann. Oct. U. other stations. Basic is competing with KOIL Omaha-Broadcast Bureau granted Voice of Dixie Inc., licensee of WVOK CP to install auxiliary ant. and trans. at Final actions Birmingham, for FM assignment on ch. 258 there. 9. 8901 Indian Hills Drive, Omaha for auxiliary Ala. Action Oct. only. Action Oct. 4. Guntersville, -Guntersville Broadcast- purposes ing Co. Broadcast Bureau granted 95.9 mc, FCC amended FM table of assignments KOZN Omaha- Broadcast Bureau granted ch. 240, 3 kw. Ant. height above average which assigned a first class A FM channel mod. of CP to extend completion date to terrain 297.6 ft. P.O. address: Box 32, to seven communities, a second class A to Nov. 27; condition. Action Oct. 7. Guntersville. Ala. 35976. Estimated construc- one, substitutes a class A for a class C in tion cost $15,445: first -year operating cost another presently having three unused class WLIK Newport, Tenn. -Broadcast Bureau C channels C granted CP to replace expired permit; $9,200; revenue $14,600. Principals: D. L. and a first class to a small Jackson, president. Mr. Jackson has interest remote community: Burney ch. 291 and granted mod. of CP, remote control per- Ojai, both California, ch. 288A; Buford, Ga. mitted; Action Oct. 7. in WNNL Lineville and WEVY Talladega, condition. both Alabama. Applicant is licensee of ch. 272A; Rochelle ch. 272A and Savanna, KEYE Perryton, Tex. - Broadcast Bureau WGAD Gadsden, Ala. Action Oct. 14. both Illinois, ch. 261; Dubuque, Iowa ch. granted license covering increase in daytime 225, 257A, 272A and 287; Fulton, Miss. ch. power. Action Oct. 7. Wynne, Ark. -East Arkansas Broadcasters 269A; Carlisle, Pa. ch. 228A and 272A; Inc. Broadcast Bureau granted 92.7 mc, ch. Moncks Corner, S. C. ch. 288A; Laredo, Tex. WELF Tomahawk, Wis.- Broadcast Bu- 224, 3 kw. Ant. height above average terrain ch. 224A, 264 and 289; Berlin, Wis. ch. 232A. reau granted license covering new station, 300 ft. P.O. address: Box 225, Wynn, Ark. Amended table becomes effective Nov. 25. specify type trans. Action Oct. 7. 72396. Estimated construction cost $20,046; Action Oct. 16. WBBL Richmond, Va.- Broadcast Bureau first-year operating cost $2,500; revenue granted license covering use of former main $4,000. Principals: Mrs. Hannah Marie Actions on motions trans. for auxiliary purposes only. Action Raley et al. East Arkansas Broadcasters Oct. 7. Inc. owns KWYN Wynne, Ark. Action Hearing Examiner Thomas H. Donahue in Oct. 8. Albany, N. Y. (Regal Broadcasting Corp., Other action Functional Broadcasting Inc., WPOW Inc.), Jerome, Idaho -Allen D. Lee. Broadcast FM proceeding, denied request by WPOW WGSB Geneva, Ill. -FCC denied request Bureau granted 92.7 mc. ch. 224, 3 kw. Ant. Inc. asking examiner's consent to file six for waiver of Sec. 73.37(a) of rules to per- height above average terrain 111 ft. P.O. page petition for reconsideration addressed mit acceptance and grant of application to address: 901. North Lincoln, Jerome, Idaho to ruling made by examiner in memorandum make changes in authorized directional pat- 83338. Estimated construction cost $26,993; opinion and order FCC 68M -1334 (Does. tern. Action Oct. 16. first -year operating cost $17,000; revenue 18210-2). Action Oct. 8. $18,000. Principals: Allen D. Lee, sole own- Actions on motions er. Mr. Lee is also sole owner of KART Hearing Examiner Jay A. Kyle in Lon- Idaho. Action Oct. 14. don, Ky. (H. & C. Broadcasting Co. and Jerome, FM Acting Chief Hearing Examiner Jay A. College. London Broadcasting Co.), proceeding, Kyle in Milton, Fla. (Milton Broadcasting Lincoln, Ill.- Lincoln Christian scheduled evidentiary hearing for Nov. 18 Broadcast Bureau granted 88.7 mc, ch. 204. (Docs. 18200-1). Action Oct. 11. Co.), renewal of license of WEBY, ordered 10 w. Ant. height above average terrain 72 that evidentiary hearing scheduled to com- ft. P.O. address:Limit at Keokirk, Lincoln, Acting Chief Hearing Examiner Jay A. mence Oct. 28 in Milton, Fla. be transferred Ill. 62656. Estimated construction cost $9,- Kyle in Albuquerque, N. M. (R. Edward to Pensacola, Fla. Hearing will be held at 422.75; first -year operating cost $6,950; reve- Cerces, Jack C. Hughes), FM proceeding, San Carlos Hotel Oct. 28 at 10 a.m. (Doc. nue none. Principals: Applicant is non -profit granted request by R. Edward Cerces and set 17613). Action Oct. 10. corporation. Earl C. Hargrove, president, Oct. 21 in lieu of Oct. 7 as date for exchange Acting Chief Hearing Examiner Jay A. board of trustees. Action Oct. 8. of exhibits; Oct. 28 in lieu of Oct. 14 as date Kyle in Ogden, Utah and Golden, Colo. for notification of witnesses desired for Danville, Ky. -WHIR Inc. Broadcast Bu- cross (North America Broadcasting Co., Norman 3 kw, Ant. -examination; rescheduled hearing from Broadcasting), renewal of licenses of KSVN reau granted 107.1 mc, ch. 296, Oct. 21 to Nov. 4 (Docs. 18213-4). Action height above average terrain 148 ft. P.O. Oct. 9. Ogden and KICM Golden, designated Hear- address: Box 8, Danville 40422. Estimated ing Examiner Basil P. Cooper to serve as construction cost $37,000: first -year operating Hearing Examiner Forest L. McClenning presiding officer, scheduled prehearing con- cost $6,000; revenue $6,000, minimum. Prin- in Port Jervis, N. Y. (Port Jervis Broad- ference for Nov. 25 and hearing for Jan. 7 cipal: Raymond P. Holbrook, president. casting Co. and Murray Hill Associates), (Does. 18343 -4). Action Oct. 9. Action Oct. 8. FM proceeding, set certain procedural dates Fines Broadcast Bureau notified WNIL Niles, Mich. it has Incurred apparent forfeiture liability of $250 for 9 violations of rules, including violation of Sec. 73.113(a)(6). Li- censee has 30 days in which to contest or pay forfeiture. Action Oct. 4. FCC notified KIRO- AM -FM -TV Seattle of apparent liability for forfeiture of $2,500 for BROADCASTERS! CCA STOCKS rule violations. Action Oct. 16. Call letter applications AMPEX, MAGNECORD, SCULLY, SPARTA, WFCS, Willie Broadcasting Co., Southing- ELECTROVOICE, MARTI, SPOTMASTER, QRK ton, Conn. Requests WNTY. KFTV, Lamar Broadcasting Co., Paris, (We Also Manufacture The World's Greatest Tex. Requests KPRE. AM -FM Transmitters)

CCA ELECTRONICS CORP. GLOUCESTER CITY, N. J. (609) -4561716 New FM stations Applications Dunn, N. C. North Carolina Central Broadcasters Inc.- Seeks 103.1 mc, ch. 276. 3 kw. Ant, height above average terrain 257

BROADCASTING, Oct. 21, 1968 77 and continued hearing from Oct. 14 to Jan. Street, Hialeah; change type trans.; make Bureau granted application for remote con- 6 (Does. 18267-8). Action Oct. 9. changes in ant. system; increase ant. height trol. Action Oct. 4. Rulemaking action to 110 ft., change type ant. Action Oct. 8. *WFMO(FM) Lebanon, Tenn. -Broadcast KRCB-FM Council Bluffs, Iowa.-Broad- Bureau granted mod. of CP to change ant: FCC amended FM table of assignments, cast Bureau granted mod. of CP to change trans. and studio location to 314 Hill Street. Sec. 73.202(b) of rules to assign ch. 282 to type trans. and ant.; ant. height 175 ft. ; re- Lebanon; change type trans., type ant.; Harrisonburg, Va. Report and order assign- mote control permitted; condition. Action ant. height 57 ft., ERP 500 w. Action Oct. 8. ing channel terminated rulemaking proceed- Oct. 4. KVET -FM Austin, Tex. -Broadcast Bu- ing (Doc. 18259). Action Oct. 9. WMDR(FM) Moline. Ill.-Broadcast Bu- reau granted mod. of CP to change type Call letter applications reau granted mod. of CP and extended trans., type ant.: make changes in ant, completion date to April 27, 1969. Action system, decrease height to 370 ft., ERP 33 Jesse L. Koonce, Delano, Calif. Requests Oct. 15. kw; remote control permitted. Action Oct. KDNO(FM). WTLC(FM) Indianapolis- Broadcast Bu- 11. Missouri Valley College, Marshall, Mo. reau granted license covering changes. Ac- KFMC(FM) Provo, Utah -Broadcast Bu- Requests KNOS(FM), tion Oct. 15. reau granted CP to install new type auxiliary trans. main location for Shaw University, Raleigh, N. C. Requests WVTS(FM) Terre Haute, Ind.- Broadcast at trans. Bureau auxiliary purposes only; remote control per- WSHA(FM). granted CP to install new type mitted. Action Oct. 4. H. Bellefontaine. trans., new type ant., make changes in ant. Charles Chamberlain. system, increase ant. height to 500 ft., ERP WVEC -FM Hampton, Va.- Broadcast Bu- Ohio. Requests WOHP(FM). 50 kw; remote control permitted. Action reau granted CP to install new type ant.; Virginia Polytechnic Institute, Blacks- Oct. 8. make changes in ant. system, ERP 50 kw, burg, Va. Requests WUVT-FM. -FM Dekalb, ant. height 380 ft.: install new type trans.; WNm I11.- Broadcast Bu- condition. Action 4. Designated for hearing reau granted license covering change in Oct. frequency from 89.5 mc to 89.7 mc. Action KDUX -FM Aberdeen, Wash. - Broadcast FCC set for hearing application of Camel Oct. 15. Bureau granted CP to change station loca- Co. for new FM on ch. 232 (94.3 me) at WPKY-FM Princeton, Ky.-Broadcast Bu- tion to Ocean Shores, Wash.; change ant. - Kenedy-Karnes City, Tex. Action Oct. 16. reau granted mod. of CP to change type trans. and studio location to 360 Catala trans. add vert. polarization; change type Avenue, Ocean Shores; install new type ant.; condition. Action Oct. 4. ant.; make changes in ant. system. ant. Existing FM stations height 155 ft., ERP 48 kw. Action Oct. 14. WPKY -FM Princeton. Ky.- Broadcast Bu- reau granted mod. KIT-FM Yakima, Wash.- Broadcast Bu- Final actions of CP and extended com- reau granted request for SCA on sub-carrier pletion date to March 13, 1969; condition. frequency kc. WKLD(FM) Oneonta, Ala.- Broadcast Bu- Action Oct. 15. of 67 Action Oct. 14. reau granted license covering new station; WCAO -FM Baltimore -Broadcast Bureau KFBC-FM Cheyenne, Wyo. - Broadcast specify type trans. Action Oct. 15. Bureau granted mod. of CP to change type granted mod. of CP to change type trans., ant. Action KGUS(FM) Hot Springs. Ark. -Broadcast instal. dual polarized ant.; conditions. Ac- Oct. 4. Bureau granted mod. of CP and extended tion Oct. 4. completion date to Dec. 1. Action Oct. 15. WCHD(FM) Detroit - Broadcast Bureau Call letter applications KEWB(FM) Redding. Calif. - Broadcast granted CP to replace expired permit. Ac- - tion Oct. 7. WHBB -FM, Talton Broadcasting Co., Sel- Bureau granted request for SCA on sub ma, Ala. Requests WTUN(FM). carrier frequency of 67 kc. Action Oct. 14. KMHL -FM Marshall, Minn. Broadcast Bureau - KTUX(FM), Peer Broadcasting Corp., KSRF(FM) Santa Monica, Calif.-Broad- granted CP to install new type Livermore, Calif. Requests KYTE(FM). cast Bureau granted CP to install new cir- trans. ; ERP 3 kw. Action Oct. 4. height minus 180 cular polarized ant.; ant. WCCO -FM Minneapolis Broadcast Bu- Call letter actions ft. Action Oct. 14. reau granted mod. of CP and- extended completion date WRKO -FM, RICO General Inc., Boston. WHMS(FM) Hialeah. Fla.- Broadcast Bu- to April 6. 1969. Action Oct. 15. Granted WROR(FM). reau granted mod. of CP to change ant. - *St. John's University Broadcasting Inc., trans. and studio location to 478 W. 28th Moorhead, Minn.- Broadcast Bureau granted WHK-FM, Metromedia Inc., Cleveland. mod. of CP and extended completion date Granted WMMS(FM). to March 1. 1969, for new noncommercial WJMX -FM, Atlantic Broadcasting Co., educational FM station, remote control per- Florence, S. C. Granted WSTN(FM). mitted; condition. Action Oct. 7. KCLE -FM, Jim Gordon Inc., Cleburne, STL KWLM -FM Willmar, Tex. Granted KFAD(FM). reau Minn.-Broadcast Bu- granted CP to install new type trans., KALL -FM, Lake Broadcasting Inter -City Relay ERP 70 kw: granted CP to Install auxiliary Salt City trans. at main trans. location for auxiliary Co., Salt Lake City. Granted KQMU(FM). purposes only, Action Oct. 4. STEREO * REMOTE CONTROL WDSK-FM Cleveland. Miss. Broadcast Bureau granted mod. - MONAURAL TELEMETRY of CP to change ant: trans. location to Highway 61 North, Cleve- Renewal of licenses, land; ant. height 215 ft.; condition. Action Oct. 14. all stations With two separate STL systems, there KFBD -FM Waynesville, Mo. Broadcast Broadcast Bureau granted renewal of is no measurable amount of cross talk Bureau granted license covering- changes. license for following station: WFDF Flint, between channels. The dual system also Action Oct. 15. Mich. Action Oct. 4. offers protection against loss of air time. WMHR(FM) Syracuse, N. Y.- Broadcast Broadcast Bureau granted renewal of li- Additionally, this system has the cap- Bureau granted mod. of CP to change type censes for following stations and co-pending ability for transmission of remote control trans., type ant. Action Oct. 8. auxiliaries: KABQ Albuquerque, N. M.: and SCA multiplex subcarriers. Write WRPI(FM) Troy, N. Y.- Broadcast Bu- KBLI Blackfoot, Idaho; KBNM(FM) Albu- reau granted CP to change ant.- trans. lo- querque, N. M.: KCCO Lawton, Okla. ; KEES Box 661, Cleburne, Texas cation to William Road, North Greenbush, Gladwater Tex. ; KFUN Las Vegas, N. M.: 76031 for information. N. Y.; change type trans.. type ant.: make KHIL Willcox, Ariz.; KLIF Dallas: KOB-TV changes in ant. system. ant. height 370 ft., Albuquerque, N. M.: KODY North Platte, ERP 10 kw; remote control permitted. Ac- Neb.; KOWB Laramie. Wyo.; KPST Pres- tion Oct. ton, Idaho: KSUN Bisbee Ariz.: KUWR 8. (FM) Laramie, Wyo.: KVOG Ogden, Utah; WOTT -FM Watertown, N. Y.- Broadcast KWEI Weiser, Idaho: KWKI(FM) Kansas Now! Bureau granted mod. of CP to change type City, Mo.: KYET Payette, Idaho; and ant. Action Oct. 4. WXLW Indianapolis. Actions Oct. 10. WHNC -FM Henderson, N. C.- Broadcast Broadcast Bureau granted renewal of li- Bureau granted CP to install new trans.; censes for following stations: KAWT Doug- ERP 15.5 kw. Action Oct. 11. las: KCAC Phoenix; and KHAC Window Rock. all Arizona; KKIT Taos, N. M.; KBMR -FM Bismarck, N. D.-Broadcast KLWN -AM -FM Lawrence, Kan.; KOTS Bureau granted license covering new sta- Deming and KRZE Farmington, both New tion. Action Oct. 15. Mexico: KVSI Montpelier. Idaho: KWHO- WGSA -FM Ephrata, Pa.-Broadcast Bu- AM-FM Salt Lake City. Actions Oct. 14. reau granted CP to change ant.- trans. loca- i tion to atop Ephrata Mountain, 0.40 mile southeast of Ephrata, remote control permitted; install new type ant.; make changes in ant. system, ant. height 500 ft. Action Modification of CP's, Oct. 8. all stations WORO(FM) Corozal, P. R.- Broadcast Bu- reau granted request for SCA on sub -carrier Broadcast Bureau granted mod. of CP's frequency of 67 kc. Action Oct. and extended completion dates for following 14. stations: KRDO-FM Colorado Springs to KWAT -FM Watertown, S. D.- Broadcast Apr. 1. 1969, condition; WTLN -FM Apopka, Bureau granted request for SCA on sub - Fla. to Jan. 14. 1969, condition; WAFB -FM carrier frequency of 67 kc. Action Oct. 14. Baton Rouge, La. to Nov. 15; KKWB(FM) WTRO -FM Dyersburg, Tenn. Broadcast Breckenridge, Minn. to Dec. 1; WELO -FM Bureau granted license - Tupelo, Miss. to Dec. 31: KBTA -FM Colum- MARTI elecfronícs covering new sta- bia. Mo. A DIVISION OF MARTI, INC. tion; specify type trans. Action Oct. 15. to Apr. 14, 1969; WDVL-FM Vine- land, N. J. to Feb. 28, 1969, condition; WFLT(FM) Franklin, ..Tenn.- Broadcast WGSM-FM Smithtown. N. Y. to Dec. 30;

78 (FOR THE RECORD) BROADCASTING, Oct. 21, 1968 PROFESSIONAL CARDS

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PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER & Associates CONSULTING RADIO ENGINEER CONSULTING ENGINEERS Consulting Radio Engineers Walker Bldg., 4028 Daley 317 Wyatt Bldg. CONSULTING am -fm -tv ENGINEERS 622 Hoskins Strait Fort Worth, Texas Washington, D. C. 20005 75901 P.O. Box 4318 304 -925 -6281 Lufkin, Texas AT 4 -9311 Phone: 347 -9061 Charleston, West Virginia 634 -9558 632 -2821 Member AFCCE Member AFCCE

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BROADCASTING, Oct. 21, 1968 79 WMHR(FM) Syracuse, N. Y. to March 20, 1969; WCHS -FM Charlestown, W. Va. to Nov, 1, condition: WAWA -FM Milwaukee to Summary of broadcasting Oct. 15; WTMB -FM Tomah, Wis. to Nov. Compiled by BROADCASTING, Oct. 16, 1968 27. Actions Oct. 7. Not Broadcast Bureau granted mod. of CPs On Air Total On Air Total and extended completion dates for following Licensed CP's On Air CP's Authorized VHF TV translator stations: W05AM Coral Bay, St. John Island; W12AT Frederiksted; Commercial AM 4,2042 25 4,2291 69 4,2981 Vir- W03AH Fredensborg King Quarter, all Commercial FM 1,846 56 1,902 205 2,107 gin Islands, all to to April 14, 1969. Actions Oct. 14. Commercial TV -VHF 4952 10 5052 12 5172 Broadcast Bureau granted mod. of CPs Commercial TV -UHF 1172 44 160' 161 3222 for following UHF TV translator stations Educational FM 343 12 355 29 384 and extended completion dates: K72DD Educational TV -VHF 70 4 74 3 77 Ephrata: K76CQ Pasco; K70EJ Oakesdale Educational TV -UHF 64 29 93 18 111 and Steptoe: K75CE, Spokane; and K81BE Walla Walla, all Washington, all to April 4, 1969. Actions Oct. 4. Station boxscore Compiled by FCC, Oct. 1, 1968 Other actions, all services Com'I A bf Com'I FM Com'i TV £duc FM Educ TV FCC notified the National Broadcasting Co. that its operation of Hollywood Squares Licensed (all on air) 4,2011 1,840 6122 343 134 program has from time to time misled public; that procedures followed in conducting CP's on air (new stations) 25 59 54 12 33 program have been lax and that even now Total on air 4,2261 1,899 6652 355 167 they do not appear adequate. In same letter CP's not on air (new stations) 72 209 173 29 21 commission said procedures for preventing Total authorized stations 4,2982 2,108 8392 384 188 improper practices on PDQ program have been lax. Matters will be considered further Licenses deleted 0 1 0 0 0 in connection with pending application for CP's deleted 0 1 0 0 0 renewal of license of KNBC Los Angeles. Commission said responsibility for super- I Includes two AM's operating with Special Temporary Authorization, and 25 educational AM's. vision of the PDQ program has rested upon Includes two VHF's operating with STA's, and one licensed UHF that Is not on the air. KNBC. Action Oct. 9. FCC designated for consolidated hearing application for transfer of control of Med- Garfield T. V. Club. Jordan, Mont. - Second Supervisory District, Greene, Dela- ford Broadcasters Inc., licensee of KDOV Broadcast Bureau granted CP for new VHF ware, Schoharie and Otsego counties. Ac- TV translator station to serve Jordan, Black tions Oct. 14. Medford, Ore., from Ralph J. Silkwood and on K. C. Laurance to W. H. Hansen; renewal Butte community. Edwards and Brusett K74DH Forest Hill, Pocola, Cameron and of license of R. W. Hansen, son of W. H., ch. 11 by rebroadcasting KOOK -TV Billings, Morris Creek, all Oklahoma-Broadcast Bu- for KCNO Alturas, Calif.; renewal of KDOV Mont. Action Oct. 3. reau granted license for new UHF TV trans- license; FM CP to W. H. Hansen on 93.7 Garfield T. V. Club, Sand Springs, Mont. lator station. Action Oct. 11. mc, ch. 229, with 25.55 kw and minus 354 -Broadcast Bureau granted CP for new ft. ant.; and FM CP to Radio Medford Inc., VHF TV translator station to serve Sand K72DA Hood River, Ore. and White Sal- licensee of KMED and KMED -TV Medford, Springs community, Calf Creek community mon, Wash.- Broadcast Bureau granted CP Ore. on same frequency with hor. power of and Lodge Pole on ch. 6 by rebroadcasting to change call sign and frequency of UHF 14.4 kw, 18.4 kw vert. and 3,263 ft. ant. KOOK -TV Billings, Mont. Action Oct. 3. TV translator station to K76CT, ch. 76, 842- Action Oct. 9. 848 mcs. Action Oct. 4. K72AM, K76AG, K78AH Toole, Liberty and K02EZ Jacksonville, Phoenix and Talent; Glacier Counties, all Montana- Broadcast K04DK Cave Junction, Selma and Deer Bureau granted licenses covering changes in Creek; K04ER Applegate Valley; K04ES Translators UHF TV translator stations. Action Oct. 7. Klamath Falls; and K04EY Grants Pass Actions Washoe Empire, Carson City, Nev.- Broad- and Chinook Park, all Oregon- Broadcast cast Bureau granted CP for new VHF TV Bureau granted mod. of CP and of licenses K07ID, K071I Atascadero and Morro Bay, translator station to serve Carson City on of VHF TV translator stations to change both California- Broadcast Bureau granted ch. 12 by rebroadcasting KTVN -TV Reno. name of licensee to Oregon Broadcasting mod. of CPs to change name of licensee to Action Oct. 10. Co. Action Oct. 7. Inc. Action Oct. Central Coast Broadcasters Pershing County T. V. Tax District, Love- K05DP Dell City, Tex. -Broadcast Bureau 4. lock, Nev.-Broadcast Bureau granted CP granted license covering VHF TV translator Lakeshore T. V. Translator Service, Lake- for new UHF TV translator station to serve station. Action Oct. 4. shore, Calif -Broadcast Bureau granted CP Lovelock on ch. 70 by rebroadcasting KOLO- K11IP Dell City, Tex. -Broadcast Bureau for new VHF TV translator station to serve TV Reno. Action Oct. 11. KHSL- granted license for new VHF TV translator Lakeshore on ch. 4 by rebroadcasting station. Action 11. TV Chico, Calif. Action Oct. 3. FCC granted application of Aztec Non Oct. Profit TV Association Inc., for CP for new K73BW, K76CR and K79BT Mountain KI5BT Susanville and Herlong, both Cali- 1 w VHF TV translator on ch. 12 to serve Home, Ingram and Hunt, all Texas- Broad- fornia-Broadcast Bureau granted CP to Aztec, N. M. by rebroadcasting KOAT-TV cast Bureau granted licenses covering new make changes in ant. system of UHF TV Albuquerque, N. M. Action Oct. 9. station. Action Oct. 3. UHF TV translator stations; specify type translator Penasco Social Committee, T. V. Commit- trans. Action Oct. 7. vicinty, K73BY Susanville and Calif. - tee, Penasco, N. M.- Broadcast Bureau K82BK Mountain Home, Ingram and Hunt, Broadcast Bureau granted license covering granted CPs for new VHF TV translator all Texas -Broadcast Bureau license new UHF TV translator station. Action stations to serve Penasco on ch. 9 by re- granted 4. for new UHF TV translator station and Oct. broadcasting KGGM -TV and ch. 11 by re- specify type trans. Action Oct. 11. W07AT Greene and Schoharie, both Dela- broadcasting KOAT-TV, both Albuquerque, and Fleischmanns, New Mexico. Action Oct. 1. K83B0, K79BP Uvalde (rural) and Knippa, ware, and Margaretville both Texas -Broadcast Bureau granted li- both New York -Broadcast Bureau granted Ute Park TV Association, Ute Park, N. M. censes for new UHF TV translator stations. mod. of license of VHF TV translator sta- -Broadcast Bureau granted CPs for new Action tion to change name of licensee to Board VHF TV translator stations to serve Ute Oct. 11. of Cooperative Educational Services, Second Park on ch. 5 by rebroadcasting KGGM -TV Millard County School District, Delta, Supervisory District, Greene, Delaware, and ch. 8 by rebroadcasting KOB -TV, both Utah-Broadcast Bureau granted CP for Schoharie and Otesgo counties. Action Oct. Albuquerque, New Mexico. Action Oct. 11. new UHF TV translator station to serve 14. Delta on ch. 79 by rebroadcasting KUED- W73AK Andes; W75AF Bloomville and (TV), Lake Action 11. FCC notified Columbia Broadcasting Sys- South Kortright: W79A0 Stamford; W82AG Salt City. Oct. tem Inc., hat temporary emergency author- Jefferson; W03AG Margaretville and Fleisch- Millard County School District, Fillmore, ization for its 1 w VHF translator station manns; WO8AW Gilboa, Prattsville and Utah-Broadcast Bureau granted CP for in Valparaiso, Ind. cannot be extended be- Roxbury, all New York -Broadcast Bureau new UHF TV translator station to serve yond Oct. 28. CBS was offered opportunity granted mod. of CP of UHF and VHF TV Fillmore on ch. 76 by rebroadcasting KUED- to dismiss VHF translator application and translator station to change name of licensee (TV) Salt Lake City. Action Oct. 7. file new application for UHF translator. To to Board of Cooperative Educational Serv- Screen Gems Broadcasting give CBS time to consider this course of ices, Second Supervisory District, Greene, of Utah Inc., action, commission said it is affording 60 Levan, Utah- Broadcast Bureau granted CP Delaware. Schoharie and Otsego counties. for UHF TV translator to serve days from date of its letter to file new Action Oct. 14. station application for UHF translator station. Ac- rural Sanpete County, Aurora and rural tion Oct. 9. WBJA -TV Inc., Binghamton, N. Y.- Juab County on ch. 69 by rebroadcasting Broadcast Bureau granted CP for a new KCPX-TV Salt Lake City. Action Oct. 3. W72AA Iron Mountain, Mich.- Broadcast TV translator station to serve Conklin, Bureau granted CP to install WBAY -TV Binghamton K83BC Virgin, Utah- Broadcast Bureau Green Bay, Wis. as alternate primary TV Dickinson and Southside on ch. granted license covering changes in UHF 70 by rebroadcasting WBJA -TV Binghamton, TV translator station. Action Oct. 7. station for UHF TV translator station. Ac- N. Y. Action Oct. 11. tion Oct. 8. W71AH W76AF W81AH Bloomville South Boston and Halifax, both K76BC Walker, Minn. -Broadcast Bureau Jefferson; and Virginia- Broadcast Bureau granted license granted license covering changes in UHF South Kortright; W83AL Andes; W71AI covering changes in UHF TV translator Stamford; WO4AS Gilboa, Prattsville and station. Action Oct. 7. TV translator station. Action Oct. 7. Roxbury, all New York- Broadcast Bureau K75AZ Big Fork, Mont. -Broadcast Bu- granted mod. of licenses of UHF and VHF Rainey Valley T. V. Service Inc., Glen- reau granted CP to change type trans. for TV translator stations to change name to ma, Wash.- Broadcast Bureau granted CP UHF TV translator station. Action Oct. 3. Board of Cooperative Educational Services, for new VHF TV translator station to serve 80 (FOR THE RECORD) BROADCASTING, Oct. 21, 1968 Glenoma on ch. 13 by rebroadcasting KIRO- stock before) to John Hay Whitney (de TV Seattle. Action Oct. 11. facto, voting 43.55% of stock after). Mr. Whitney is principal stockholder of Cor- Karban Television System Inc., Park Falls, parent M inthian Broadcasting Corp., corpora- Wis.- Broadcast Bureau granted CP for new tion of licensees of KXTV(TV), WANE-TV, VHF TV translator station to serve Park WISH -TV, KOTV(TV) and KHOU-TV. Falls on ch. 5 by rebroadcasting WAOW -TV Transfer Is consequence of contemplated Wausau, Wis. Action Oct. 7. secondary public offering of 750,000 shares Researches Your Karban Television System Inc., Park Falls, of Corinthian stock, all of which is already Wis.- Broadcast Bureau granted CP for new issued and outstanding and which includes VHF TV translator station to serve Park shares owned or voted by Mr. Whitney as Falls on ch. 4 by rebroadcasting WSAU -TV well as shares owned by others. Secondary Personality Wausau, Wis. Action Oct. 11. public offering will involve purchase of shares from Mr. Whitney and other selling Every television and radio station stockholders by a group of underwriters and the subsequent sale of some or all of has a personality which, like that CATV such shares to the public, subject to re- of a person, its audience can define quirements of the Securities and Exchange Applications Commission. Offering is scheduled for early and articulate with amazing and Telecable Inc. -Requests distant signals November. No consideration involved. Ann. sometimes startling candor. from WSBK -TV and WKBG -TV, both Bos- Oct. 1. This personality (or image) is the H. H.- ton, to Concord, N. (Manchester, N. WEXT West Hartford, Conn. -Seeks trans- result of the effect of everything that ARB54). Action Oct. 11. fer of control of Grossco Inc. from Julian Valley Cable TV Co.- Requests distant and Beulah Gross, Edmund Liszka et al. (as happens on the station. Each in- signals from WARD -TV Johnstown and a group 100% before, none after) to Ex- dividual on the air is part o f the call WFBG(TV) Altoona, both Pennsylvania. to ecutive Broadcasting Corp. (none before, Turtle Creek, East Pittsburgh, North Ver- 100% after). Principals: Michael E. Schwartz, letters or channel personality. sailles, and Wilkins, all Pennsylvania (Pitts - president- treasurer and Donald L. Wilks, We have completed over 130 market burgh-ARB10 and Wheeling, W. Va. -Steu- vice president- secretary (each 50 %). Messrs. studies, encompassing more than 60,- benville, Ohio-ARB37). Ann. Oct. 11. Schwartz and Wilks own WTYM East Long- meadow, Mass. and own 3314x% each of 000 depth interviews, studying the Other action WPET Greensboro, N. C. Consideration: images of TV radio stations $352,500. Ann. Oct. 10. and a FCC advised CATV systems in Colorado from coast to coast in the United communities of Greeley, Loveland, Long- WJOE Port St. Joe, Fla. -Seeks assign- mont and Fort Collins that they may carry ment of license from Big Bend Broadcasting States as well as in Canada. local television signals and program origina- Corp. to Thomas M. Donaldson and Roy E. Our company uses the unique skills for $78,500. tions specified in initial pleadings. Action Bradford db/as Big Joe Radio scientist to examine in Oct. 9. Principals of Big Bend Broadcasting Corp.: of the social William S. Dodson, president and Dorothy detail, program -by- program and per - Actions on Motions C. Dodson (each 48.7 %) et al. Mr. and Mrs. Dodson each have 48.7% interest in WCNH- sonality-by-personality, the strengths Hearing Examiner Charles J. Frederick in AM-FM Quincy, Fla. and WBSC Bennetts- and weaknesses of your station and Springfield, Jerome, Leland Grove, Southern ville, S. C. Mr. Dodson owns 71/2% of the competing stations in your mar- View, Grandview and Rantoul, all Illinois. WWSD Monticello, Fla. Buyers: Thomas M. (First Illinois Cable T. V. Inc. and Rantoul Donaldson (55 %) and Roy E. Bradford ket. CATV Co.), CATV proceeding in Spring- (45 %). Mr. Donaldson is announcer and Our clients know where they stand, field- Decatur -Champaign television market, salesman for WMAI -FM Panama City, Fla. on examiner's own motion rescheduled Oct. Mr. Bradford is announcer for WAPO Chat- and more importantly, they know 15 prehearing conference for Nov. 18; set tanooga. Ann. Oct. 10. their ratings tabulate aside other procedural dates: and dismissed reasons why as moot motion by First Illinois Cable for WJCM Sebring. Fla. -Seeks assignment of the way they do, particularly for continuance (Does. 18206 -7). Action Oct. 10. license from Highland Radio Inc. to Com- munity Enterprises Inc. for $75,000. Prin- the programs under their control- Hearing Examiner Thomas H. Donahue in cipals of Highlands Radio Inc.: James O. news, weather, sports, documenta- Fresno, Madera and Clovis, all California. Blackman, Howard C. Johnson and Robert ries, women's programs, movies, (Fresno Cable TV Co.), CATV proceeding D. Ortt. Principals of Community Enter- in Fresno and Salinas- Monterey, all Cali- prises Inc.: Thomas D. Thompson, president children's programs, etc. fornia, TV markets, upon motion by Fresno (40 %), C. Wesley Ward, secretary- treasurer, One of the principal reasons for our Cable TV Co. changed date for exchange of George W. Courtney Jr., vice president and exhibits to Dec. 13 and date of hearing to Edward R. Kennedy (each 20 %). Mr. contract renewals year after year is Jan. 13 (Does. 18130 -2). Action Oct. 8. Thompson is retired Air Force officer. Mr. that we do more than just supervise Ward is manager of WLQH Chiefland, Fla. Designated for hearing Mr. Courtney is chief of audio section in a research project. We stay with the u FCC designated for hearing CATV pro- Marine Corps. Mr. Kennedy is vice presi- station for a whole year to make posals by Multi -Channel Cable Co. for White- dent of Newspaper Enterprise Association sure you understand the study and hall and Circleville, both Ohio. Action Oct. Inc. and World Almanac, a newspaper fea- 9. tures service company. He also has owner- that it works for you. ship Interest in NEA. Ann. Oct. 11. Our contribution has helped the ag- WAZA Bainbridge, Ga. -Seeks assignment gressive management effort of some of license from Radio Bainbridge Inc. to Ownership changes Sowega Broadcasting Inc. for $55,000. Prin- of our clients to move from third cipal of Radio Bainbridge.: J. W. Woodruff to first place in several of the coun- Applications Jr., sole owner. Mr. Woodruff owns 30.8% of WRBL-AM -FM -TV Columbus, Ga. and try's most competitive markets. As KHAT Phoenix -Seeks assignment of li- 57.5% of WGPC -AM -FM Albany. Ga. Prin- a matter of fact, over one -half of our cense from Radio K -HAT Inc. to R. & R. cipals of Sowega Broadcasting Inc.: Glenn current clients are number one in Broadcasting Co. for $210,000. Principals of T. Williams, president, William Roy Simp- Radio K -HAT Inc.: Ray Odom, president son, secretary- treasurer and Harry A. their markets. Why do they use us? et al. Principals of R. & R. Broadcasting Schultz, vice president (each 33% %). Mr. They want to know why they are in Co.: Ralph Robert Rust, president and Williams is sales manager for WSEM Christopher W. Remington, vice president Donaldsonville, Ga. Mr. Simpson is manager first place and be sure they stay (each 50 %). Mr. Remington is salesman for of WSEM. Mr. Schultz is journeyman pipe - there. TV film syndication firm. Mr. Rust is former fitter. Ann. Oct. 11. assistant general manager of WSBK -TV If you are concerned about ratings Boston. Ann. Oct. 16. WKAK Kankakee. Ill. -Seeks assignment of license from Kenneth C. Baker. Willis G. and would like a sound objective KREO Indio, Calif. -Seeks assignment of Maltby and Claude P. Baker db /as Baker- look at your station and its relation- license from KREO Inc. to Desert Air Broad- Maltby -Baker Enterprise to WKAK Inc. for ship to the market, give us a casting Inc. for purpose of incorporation. No purpose of incorporation. No consideration call consideration involved. Principals: John involved. Each principal has 33',5% interest for a presentation with absolutely Jackson Latham, president, Myles Hymes, in WKAK. Ann. Oct. 14. no obligation on your part. secretary et al. Ann. Oct. 16. WKNR Dearborn. Mich. -Seeks assign- KLGS Los Gatos. Calif. -Seeks assignment ment of license from Knorr Broadcasting of license from Western Stereo Co. to The Corp. to Mission Detroit Co. for $5,689,215.39 Tomentose Broadcasting Co. for $127.500. subject to adjustments. Principals of Knorr Richard Principals of Western Stereo Co.: Broadcasting Corp. : Nellie M. Knorr, presi- A. Ingraham, president et al. Principals of dent and majority stockholder, et al. Mrs. The Tomentose Broadcasting Co.: Lorenzo Knorr has controlling interest in WKHM- W. Milam, president and William H. Ryan, AM-FM Jackson, Mich. Principals of Mission Mar, executive vice president (each 50 %). Mr. Detroit Co.: Jack Roth, president (100 %). McHUGH AND Milam is columnist for Seattle newspaper Mr. Roth is 50.45% owner of helicopter HOFFMAN, INC. and is partner in ownership of KDNA(FM) leasing service and is sole owner of tele- St. Louis. Mr. Ryan Is former advertising phone time and temperature service. Mis- Television & Advertising Consultants director for Random House and former ex- sion Detroit Co. is owned by Mission Broad- ecutive producer for ABC -TV. Ann. Oct. 16. casting Co.. owner of licensee of KONO 430 N. Woodward Avenue KXTV(TV) Sacramento, Calif.: WANE- and KITY(FM) San Antonio, Tex. and of TV Fort Wayne, Ind.: WISH -TV Indianap- licensee of WRIZ Coral Gables, Fla. Ann. Birmingham, Mich. 48011 olis; KOTV(TV) Tulsa, Okla.; and KHOU- Oct. 10. TV Houston -Seek transfers of control of WMTE Manistee, Mich. -Seeks transfer of Area Code 313 Corinthian Broadcasting Corp. from John Hay Whitney (de jure, voting 60.08% of (Continued on page 88) 644 -9200

BROADCASTING, Oct. 21, 1968 81 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Deadline: Monday preceding publication dare. Display Situations Wanted 254 per word -52.00 minimum. ads $25.00 per inch. S" or over billed at run -of -book rate.- Stations for Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity Applicants: If tapes or films are submitted, please send $1.00 for each package advertising require display space. Agency commission only on display space. to cover handling charge. Forward remittance separately. All transcriptions, pho- All other classifications 354 per word-$4.00 minimum. tos etc., addressed to box numbers are sent at owner's risk. BROADCASTING No charge for blind box number. expressly repudiates any liability or responsibility for their custody or return. Address replies: c/o BROADCAST ING, 1735 DeSales St., N.W. Washington, D. C. Help Wanted 304 per word -52.00 minimum. 20036

RADIO -Help Wanted Announcers -(cont'd) Announcers- (cont'd) Management If you want to grow-grow with our chain. Im- Swingin' operation in St. Louis area needs first mediate opening for announcer with 1st ticket. No ticket dee jay who can operate a tight board. Send Good manager who can sell, will earn part owner- maintenance, 6 to midnight shift at MOR on the resume to Chuck Norman, WGNU, Granite City, ship of this station in major city in Oklahoma. east's beautiful DelMarVa peninsula. Send tape, re- Illinois. Will take hard work. Box K -145, BROADCASTING. sume and references to Box H -283, BROADCASTING. WHIG Eatontown, N.J., seeks early morning MOR Full -time 5 kw rocker wants way Aggressive young California Broadcasters desire ex- pro on the up. dj. Able to write news. Radio Key eastern market. Tape resume picture. Box K -83 perienced successful manager for their AM BROADCASTING. property. If you meet the following qualifications' Contemporary personality -top station needs top man 1 Currently employed; 2 Annual salary 524,000 Announcer: Morning man, literate, bright capable -now. Call Jack Davison, WLKE, Waupun, Wis. without bonus; 3 Experienced in sales, program- of continuing large audience. Upstate New York 414- 324 -4441 after 3 p.m. weekdays. ing, and promotion; 4 Present station No. 1 in mar- medium market, No. I station. Ideal area. $125.00 ket; 5 Present station making good profit, then you a week. Box K -89, BROADCASTING. WMBD Radio, Peoria, Illinois, seeks morning FM may qualify to head AM Radio Station with per- staff announcer. Minimum 1 year experience com- centage of profit and unlimited future. Apply to: Dynamic, intelligent, aware, concerned, articulate, mercial radio. Also A.M. sports back up man with dedicated host for 9 -mid. Talk program wanted to Jon S. Kelly, Kelly Broadcasting Co., KCRA -TV, extensive play -by -play and news background. Rush KCRA -AM, KCTC(FM), California Television Cor- develop show on 50 kw covering half the U.S. plus. tape, photo, and resume to Darrel Jones, Operations Good money to increase poration, 310 Street, Sacramento, start plus solid for per- Manager, WMBD AM -FM, 212 S.W. Jefferson Ave- -10th California formance. Resume, 95814. tape and refs. immediately to: nue, Peoria, Illinois 61602. Box K -95, BROADCASTING. Immediate Contemp. adult giant in God's country, seeks AM & opening for announcer looking for per- Sales manent position. PM drive personality- preferably men who under- First class license an asset. Good pay. Send tape and resume to: Don Wealer, General 3rd ticket -combo board and sales position open with stand basics of top . . . must be mature, forty Manager, Radio upstate New York vacation heartland small market stable, without problems. Exceptional compensa- Station WMIX, Southern Illinois' Most Powerful Radio Voice, Mt. Vernon, station. Opportunity to advance with group. Salary tion II don't mean $500 a month) for good peo- Illinois. commensurate to experience, plus commission and ple. Get me a tape, resume and solid references MOR 5,000 watt station in southern Ohio needs fringes. Send audition photo, resume and salary re- now. Box K -96, BROADCASTING. good announcer -production man. quirements to Box J -227, BROADCASTING. Excellent working conditions and above average salary. Send resume Immediate opening for salesman with sales man- and tape to: Larry Anderson Station Manager, agement ability. AM -soon FM. Will pay for the WMPO, Box 71, Middleport, Ohio 45760. Or Call: right man, who knows sales and radio. Guarantee 614- 992-5355. plus commission. Call D. A. Burnett, 919- 398 -4111 SORRY FOR THE INTRUSION Leading Radio -TV has 3 to 5 p.m. weekdays, or write Box K -146, BROAD- operation opening for top CASTING. flight night di for radio, with some television if qualified. Send tape. WSAV Radio and Television, but if you find replies to a Major league sports team seeking young man, 25-40 ... Savannah, Georgia, with broadcast experience for interesting sales pro- BROADCASTING classified cluttered Announcer wanted for motion position. Must have feet on the ground and MOR adult -oriented station. Prefer first class license be willing to work. Send full resume to Box K -168, but will consider others. BROADCASTING. with "sales talk" from other publi- Ed Damron, Manager, WSSC, Sumter, South Carolina. First ticket Midwest most desired market for living cations, please consider the source. combo man for 5kw full time Penn- and selling sylvania adult music station heavy offers remarkable opportunity for young creative with accent on news and sports. No. I in medium salesman with chance for management. market. Modern Our sales- They're using us for the same rea- operation with top sound. No maintenance sell- men are among the highest paid in the country. or ing. Good salary and fringe benefits. 215 -696-3690. Box K -195, BROADCASTING. son you are ... build a business, First phone MOR combo man for upper Need midwest #1 experienced salesman for number one station 5 kw immediate a better job, a vacancy, buy employment call 1 -701- 775 -4611 in growing medium market. Twenty per cent com- find fill collect. mission against beginning guarantee. Send complete resume. That's why Albert Johnson, KLOU, Box 1735, Lake or sell something. Immediate opening for announcer with 3rd en- Charles, La. dorsed. MOR AM and FM station in northeii BROADCASTING's Classified Section Virginia area. Beginners considered. No collect Madison, Wisc.-#I AM music /news -#1 FM calls. Contact Program Director at 703 -347 -1250. good music stations have career opportunity for is THE marketplace for everybody young salesman on way up- strong on creativity. Midwest modern country station has immediate 6 station Mid -West group seeks man with manage- and everything in broadcasting. opening for first phone, some air work, news. ment potential to sell AM /FM combination. Our Permanent position for stable, knowledgeable mod- people earn far more, enjoy excellent living condi- ern- country-sound personality. Six day week. Salary tions. opportunity for management and stock in- negotiable, write Koch Broadcasting Corp. Box terest. Consideration for III. /Mich. stations very 436, Ypsilanti, Michigan. possible. WISM, Madison, Wisc. Mid -West -a maxi -music leader needs lively pro. Ma- Family Station. Mini -talk, Top announcer with 3rd endorsed urity and stability rewarded with excellent earn - for modern sound Great Lakes. Your tape, photo middle -of -road in central Florida. Send tape, re- Countrypolitan member of six station group offers ng and benefits. and snapshot returned. Box K -137, BROADCASTING. sume to Box 1745, Ocala, Florida, a good guarantee. commissions, producing ac- and resume 32670. count list, vacation. sick leave, and advancement. Wanted: Capable young energetic announcer inter- Send resume to WITL, Lansing, Michigan. ested in sales with interest in future management Technical and obtaining 1st class license. Mature sta- Sales promotion director , . . Atlanta based Inter- duties national Corporation has executive opening. Need tion resort area midwest. Box K -147, BROADCAST- Chief engineer needed for Ohio three stations at once. Must be experienced in maintenance aggressive Director of Sales promotion. Must be I NG. and ideas for Radio constructing AM and FM. Box 1-27, BROADCAST- able to create sales and TV sta- Strong combination morning air -man and copy- and advertising plants. ING. tions outdoor Some travel writer needed by MOR New England coastal medi- necessary to learn sales first hand and problems um station. Send tape, resume and salary to Box AM -FM, make presentations. Hard work and plenty of op- Chief engineer- directional experience. K -159, BROADCASTING. portunity. Send resume to Rollins. Inc. c/o Indus- Multi station chain. Excellent salary and advancement opportunities. Box K -51, BROADCASTING. trial Relations Dept. P.O. Box 647, Atlanta, Ga. Wanted ... one ball of country music enthusiasm 30301. job opening, January first, so we will take Chief engineer: Responsible position. Complete man. Must know who wants golden opportunity in Florida. time to find the right country charge substantial AM /FM equipment plus person- Salesman out, to Established accounts with stable M -O -R station for music, inside and and be able present it nel. Complete details to Box K -181, BROADCAST- manner right man. Send resume to Box 1745, Ocala, in an entertaining during afternoon drive ING. Florida 32670. time. Mid -Atlantic state, excellent facilities, good salary for right man. Must be of good reputation, Chief engineer-first phone for I KW- non -directional AM station. Must be settled, draft free. Announcers non- drinker with A -1 credit references . we'll check closely. Tape, photo, resume, first letter. Box Provisions to further electronics education at nearby Talk man-Experienced communicator for regular K -174, BROADCASTING. universities and technical schools. Able to run audio shift at one of nation's outstanding all -talk, two - proof -of- performance service, BC1 -J Gates trans- way radio stations -with substantial experience. Announcer -salesman Clinton, Iowa needs strong mitter, solid state boards, Ampex tape recorders, Must have first phone ticket, but will do no main- drive time announcer with some sales experience. cartridge tapes. Good opportunity, stable position tenance. Top station in a too market 5 =.rr ime, Good opportunity to work on high salary plus corn - with good salary, profit sharing. Contact John air check and references to Box H -3, BROADCAST- mission. Contact Bernard Jacobsen, Manager, KROS, Shedden, KCOH. 5011 Almeda, Houston, Texas ING. Clinton, Iowa. 1 -319 -242 -1252. 77004- JAckson 2 -I ITC I.

82 BROADCASTING, Oct. 21, 1968 Technical- (cont'd) Prog., Prod., Others-(cont'd) Announcers -(cont'd) Fist Class technician for east Pa. 5,000 wait For the first time in over five years 50,000 watt Deejay. Married, third phone. Competent beginner. full -time station. Well -establishes clean operation WHAM in Rochester, New York has an opening Good board. Box K -166, BROADCASTING. offers profit -sharing plan, other good benefits. for Traffic Director. Fine opportunity for qualified WCOI, Coatesville, Pa. 19320. applicant, excellent working conditions -all bene- Excellent dj news, tight board, third endorsed Re- fits. Contact: Bill Givens, Radio station WHAM, locate. Box K -167, BROADCASTING. Rochester. New York 14604. Unusual a phone at 10.000 350 East Avenue. opportunity for first to work rythm and blues watt in upper Michigan. Position now (AC 716 -454 -481;4) Young Negro disc jockey directional programs rock. If personality open due to promotion within group. State experi- or FM station that for experience then I'm your man! Box K -170, ence and salary required. WDBC, P.O. Box 419, Mature man with announcing Lackground ad- exceeds Escanaba, Michigan 49829. ministrator of broadcasting school with desire to BROADCASTING. help young people get into broadcasting and supervise training. $15,000 to $20,000 annually. Con- One of America's craziest dj's seeks position with in New York. 50,000 watt WHAM Rochester, tact International Broadcasting School, 1212 E. major market contemporary. Reply to Box K -171, Immediate opening for 1st class engineer. Contact: Road, Dayton, Telephone 513 -294- BROADCASTING. Ave- Stroop Ohio. Bill Givens, Radio Station WHAM, 350 East 1486. nue, Rochester, New York 14605. (AC 716 -454- Top basketball broadcaster, major college experi- 4884.1 ente. Football and baseball, 6 years. Box K -175, Situations Wanted Management BROADCASTING. Chief Engineer-Immediate opening with fast grow- Turned on. -do young (31) family man. Cur- Can phone, board. ing group. Heavy x- mitter and maintenance. No rently sales manager for biggest station in com- Experienced announcer -Ist tight board Join the big voice in S.E. Mass. MOR format. News . . engineering . wishes work. petitive market of almost 1 million. Wants more. Call Bob Sinnett, 617- 677 -9477, WSAR, Fall River, Can move sales team, manage things and people. relocate medium market. Florida, Puerto Rico or Mass. Excellent industry reputation. Will move for $25,000 Islands. Box K -176, BROADCASTING. base plus strong incentive. Box J -100, BROADCAST- Dependable endorsed. Excelent engineer with first class license to do ING. dj, tight board, third Chief man. BROADCAST- maintenance and some announcing. Contact Ed community Relocate. Box K -177, Damron, Manager, WSSC, Sumter, South Carolina. After 12 years ownership of radio property looking ING. for management -sales manager with large chain op- 1st phone, Career Academy and DeVry Tech grad- in eration. Experience includes television. Married - Engineer for 5kw day -Ikw night directional uate. 2 months experience. Available immediately. for right ma,l. age 39. Box K -81, BROADCASTING. central Florida. Immediate opening Call 312 -328 -6529. Box K -178, BROADCASTING. Box 1745, Ocala, Florida, 32670. Send resume to Community minded executive outstancing record with the industry's major group owners, looking for DJ- announcer, 3rd endorsed, good production. New Chief engineer, first phone required, minimal an- challenge as general manager, major market sales York area. Box K -180, BROADCASTING. nouncing, maintenance prime asset. Expanding mid - manager, or station representative. Will train, west C &W, covering suburban Detroit, will pay guide, take action. Best references, Prefer north- Experienced first phone announcer wants to relocate. salary commensurate with ability. Immediate perma- east, Box K -151, BROADCASTING. Seeks MOR or C &W station. Prefer the Pacific NW. nent position; write Koch Broadcasting Corp. Box Box K -184, BROADCASTING. 436, Ypsilanti, Michigan. Radio owners I've learned from the best; know more than most, neec' a general manager) Box Career Academy broadcasting school and college K -196, BROADCASTING. graduate -3rd endorsed -draft exempt -22, mature. NEWS Seeks play -by -play sportscasting, news, di. Contact management, David va- Manager: 33, family, 14 years radio Strewn, 611 Iron Gate Ct., Nashville, Ten- Color CBS network affiliate in intermountain play -by -play. Oklahoma. Missouri, nessee, 37215 or call 615- 352 -1123. young aggressive news- sales, programing, cationland seeks qualified Tennessee, Arkansas, Southern Illinois, small mar man capable of writing and airing radio news and First phone anouncer desires combo handling general ket. 1- 314- 335 -83E6. position at television sports in addition to contemporary station in U.S. adapt pre- Will to your assignment and feature work. College degree style. Available today. Willing to relocate. Looking ferred but not required. Salary commensurate with Sales for steady imme- employment with opportunity. Good refer- experience and abilities. Position available ences. Bob Allen, 46 nine man news and Experienced beginner- broadcast schcol graduate - Jackson, Attica, New York. diately to fill key vacancy on 716-591 -2139. Excellent working y.tBox 3rd endorsed -good potential, college, sales. active apply. background. Prefcr northeast. Bc< J -3223. BROAD- andlifringeabenefits. Only DJ announcer, CASTING. any format. news /sports. Young, re- K -111, BROADCASTING. liable, versatile, 3rd endorsed. Will relocate. Dave Savage, 32 N. Stone, Rm. 1000, Tucson, Arizona, Midwest 5 kw network station needs qualified news- Announcers 85701. write and air local news. Send tape, man to gather, Voice, audience, format, tape. continuity for audi- photo and resume to Box K -143, BROADCASTING. Donavon, now running top -rated reply, contract a must. Box J -20, BROAD- drive time record tion, first show CASTING. and talk show in medium market. 3rd ticket, Somewhere there must be an experienced newsman 5 years experience, 2 as pd. Want to move to upper medium major with a good voice, ready to settle in the most No cute gimmicks, lust a plea fcr a job. Some or market in south or west competitive midwest news market outside Chicago. experience, good voice and talent. For tape ana coast. Dial Donavon at 207 -947 -7354 or 207- eminent news 942 -7044. Immediate opening at the area's pre- resume, write Box J -212, BROADCASTING. station. Box K -169, BROADCASTING. Play by play, all sports, 3rd endorsed, nev.s, sales, Intelligent, sober, reliable, ambitious New York City area announcer with background in newsman wanted for Cincinnati's married. Box K -28, BROADCASTING. markets Aggressive young including Philadelphia, Scranton, and the New York one news operation. Must be creative . number at soul station. City metropolitan area interested in a and have a good Soul brother now working part time major mar- imaginative . . be experienced Desires full -time disc -jockey position. Will locate ket. Bob Curley, 233 Thomas St., Woodbridge, voice tape resume and salary desired to Box anywhere. Want opportunity. Send all replies to Box N.J. 201- 634-5024. K -173, BROADCASTING. K -I10, BROADCASTING. Available immediately. Young progressive announcer, service fulfilled, de- Immediate opening for second newsman in expand- Mature, intellectual, progressive announcing style, sires position on staff of good C&W operation. ing operation, 100 thousand population. Top -notch combo operator looking for challenging position. College experience. 3rd. Available immediately. equipment, mobile unit, management backing . Box K -140, BROADCASTING. Bob Melton, Rt. I, Wright, Kansas. 316 -225 -4564. six station company. Send tape and resume to Box 177, modern country Doug Alan, News Director, KMNS Radio, Trade your #'s for $'s . swinging Negro, 1st phone, recent grad Don Martin School, Sioux City, Iowa 51102. dj- programer, major market background, big voice, Hollywood. First job. Any format. Prefer West draft free. Reply Box K -142, BROADCASTING. Coast. Bill Neal, 615 Cerritos Ave. #8, Long Wanted: Newsman for desk, air and some outside Beach, Calif. 90812. Phone 213- 432-3562. Virginia's largest market. Send tape, resume Outstanding all night personality desires permanent duties, Married, sober, re- Announcer newsman looking for position at to Dick Brooker, News Director, WCVU, P. 0. Box change-major markets only. quality in sixth largest city. Per- MOR operation in southeastern Mass. or Rhode 6587, Portsmouth, Va. 23703. liable 15 yrs. experience mit me to program own show and I'll give you a Island area. Sincere and conscientious. Interested smooth, balanced, worthwhile program. Box K -144, in stable, well -run organization with possible future Immediate opening for newsman to write and report in television. Four years experience in gathering, resume and BROADCASTING. local news for radio-TV. Send tape. editing, writing, delivering local news on air. Huot, Elkhart, Ind. photo to Ed WTRC, Negro announcer, broadcasting school graduate, Have done easy listening dee -jay programing. First third phone endorsed. beginner. Box K -149. BROAD- phone and combo. Am 25, married, one child. Programing, Production, Others CASTING. Desire permanent employment in New England. One year college. Contact Larry L. Beavers, WONW, Age: 40, single, non- drinker. Defiance, Ohio 43512. Available November 15th. Production director: Creative production ability and First phone announcer. with future. Radio - Employer reference: Glenn R. Thayer, Mgr. WONW. are necessary. Leading adult station Seeking permanent position good air sound Prefer New York, Michigan in important Florida market. CBS affiliate. Send television. Salary $150. market. Box K -153, BROAD- Attention southeastern broadcasters. Available tape and resume to: Box K -131, BROADCASTING. or Nearby Medium CASTING. soon!!! Well educated, youthful, intelligent, experienced broadcaster. Married. Looking for home on the management team? An ag- Ready to get 3rd phone. Rock & Roll, blues di. Looking for first and money. Announcing and /or news. Radio Cr TV midwest MOR radio station has an opening gressive job. Authoritative delivery. Operate tight board. combo preferred . need "on camera" experi- manager. This is a responsible posi- for operations Also news and sales Black and proud. Box K-156, ence. Call 803- 277 -7140. Write P.O. Box 2675, man with a management goal and tion for the BROADCASTING. Greenville, S.C. 29602. who wants to work for a quality outfit in truly professional surroundings. Send resume and tape Versatile announcer wants to move up great Northeast . rocker worked Albany N Y. ana immediately, Box K -154, BROADCASTING. play -by -play in basketball, baseball, & football . Trenton, N.J. markets. Available immediately. Call strong on news excellent dui. Draft exempt. 609 -466 -1867. Sports minded program director with 1st phone Box K -162, BROADCASTING. needed in upstate New York, group owned station. Technical We need all -round man to direct staff, news, pro- Happy Sound Morning man -Experienced Combo- duction, sports. Top benefits. Send tape, resume, 1st Phone, No Maintenance -Excellent Air Sell. Opening for engineer with experience in broadcast salary requirements and references to Al Sayers, Tight Production. Good References, Minnesota, technical equipment to work for company with General Manager, WDOS, 104 Chestnut Street, Iowa, Wisconsin, Dakotas, Box K -164, BROAD- maintenance contacts for radio stations. Box K -29, Oneonta, New York 13820. CAST I NG. BROADCASTING.

BROADCASTING, Oct. 21, 1968 83 Technical- (cont'd) Technical- (cont'd) TV- Situations Wanted Announcer -salesman, mature voice -- experienced, for Excellent opportunity for an engineer with full Management small market on Seneca Lake. WGMF, 607 -535- color TV station. Many fringe benefits plus subur- 2779- Watkins Glen, New York. ban living adjacent to metropolitan area. Call Chief Experienced local- regional -national -general sales Engineer 18171 773 -6868 or write KCEN -TV, P.O. manager. VHF -UHF. Excellent references. Box - NEWS Box 1E8, Temple, Texas 76501. K -141, BROADCASTING.

Experienced news director available for challenging Studio engineer with good maintenance background. Technical new position. Hard working digger, knowledgeable Some switching required. Full color operation. Good all phases news operation. College graduate, mar- equipment well maintained. Full employee benefits Experienced in nearly all phases of TV engineering, ried. draft-exempt. Tape and resume available. Box plus good area to live in California. Good man will transmitter, studio, camera, remote and film projec- K -97, BROADCASTING. make over 10M first year. Contact Chief Engineer, tion. Box K -155, BROADCASTING. KLYD -TV, Bakersfield, Calif. Aggressive, energetic and imaginative newsman, NEWS presently news director, seeks position major mar- First phone engineer for studio switching and trans- Sportscaster -top 15 markets only -1 offer en- ket. Five years in field. College grad, draft exempt, mitter operation. Permanent position. Contact Chief married. Box K -98, BROADCASTING. WBJA thusiasm plus 15 years experience abut limited Engineer, -TV, Binghamton, N. Y. . . . 607- reporter, 772 -1122. play -by -play) good on- camera excellent interviewer, , Young, experienced, organizer ability. Want in as writer, etc familiar with all major sports figures. Box K -160. BROADCASTING. intregal part of news team- medium /large markets, Engineering opportunity- experienced engineers with Excellent digger, writer and good delivery. College 1st class FCC phone license. Liberal company bene- Girl reporter- writer. Has eight year jour- grad, wife, mobility, draft ok. Board experience. fits. Construction of new facilities to start soon. nalistic credentials with television news and Radio or TV. Sports experience. References. Box top Will consider new graduates. Contact G. A. Cer- circulation national magazines for on -air reporting K -187, BROADCASTING. boskas, Chief Engineer, WKYT -TV, Lexington, Ky. position. Box K -194, BROADCASTING. 606-254 -2727. Newsman. Good writer. with nose for news and ex Programing, Production, Others cellent delivery, seeks opportunity in radio -TV Chief engineer, new UHF under construction. Fa- newsroom that is #1 or moving in that direction. miliar with all phases of TV operation. WLXT -TV Sports director-aggressive, creative, organizational. First phone. Box K -191, BROADCASTING. 17 South Stolp, Aurora, Illinois 60504. 312 -897 -0466. Want daily competitive market with station commitment to "specials." Ambitious local sports Digging, imaginative reporter. Writer, editor. Have Western Michigan- immediate openings for engi- minded stations only. Box H -255, BROADCASTING. scored many exclusives. 19 years radio -newspaper neers strong on maintenance of studio equipment. experience in NYC market. 37 years old. Mature, Full color NBC affiliate. Excellent fringe benefits; Helicopter pilot with college degree in radio -tele- pleasant, convincing air voice. Seeking correspondent good pay. Preference given licensed men with color vision leaving military in January. Married, 25, newscaster and /or news director position. Box K- experience. Phone collect, or write: Mr. Charles multi- engine rating, looking for career with net, 193, BROADCASTING. F. Robison, Chief Engineer, WOOD -TV, Grand group, or solid station in medium -major market. Rapids, Michigan. 616 -459 -4125. Write Box K -152, BROADCASTING. Major market professional newsman seeks news di- 6 years -directing. rector's position- 612 -HL 5 -3194. Tired of your dull routine? Are you familiar with announcing Dedicated broadcaster; Ampex tape including Editec? Can you handle family, 24, degree. Currently marooned on produc- Program, Production, maintenance on Marconi cameras? If you can, come tion staff of southeast's biggest. Experienced color, Others on over. We have got two of the world's finest editech, chromakey. Want career job only -any growing K color mobile units plus a 60 x 90 foot production station. please write. Box -157, BROAD- First, family, excellent production, capable an- studio. You will do a bit of traveling. Color video CASTING. nouncing, authoritative news. Some maintenance. tape production is our game. Want to play? Call Production /asst. man- $175. Box K -150, BROADCASTING. Dallas Clark, Director of Engineering, National Tele- supervisor/asst. director film professional network productions Corp. 317 -257 -6551. ager. Exceptional young at affil in top 10 market desires producer- director or TELEVISION -Help Wanted management position at progressive station in east Television engineer needed by state college in or midwest. Box K -I65. BROADCASTING. Management Chicago. Rapidly expanding operation, currently purchasing remote van. Applicant will be assistant Versatile, young A.D. /production man desires job in Assistant station manager in charge of programing to Chief Engineer, and will assume primary re- eastern location. M S. degree. experience. Ready and production to produce ratings and profits. sponsibility for maintenance. First Class phone and willing to work hard. Box K -186, BROADCAST- Fast moving, fast -growing station in top 10 market. license desired. Two years experience and two years ING. Know how, experience, creativity. economy and formal training in electronics or equivalent school- vision. Box K -197, BROADCASTING. ing required. Salary to $9,000.00. Contact Civil Producer -director, major market, ready for program Service Personnel Office. Northeastern Illinois State director, production manager position. VTR remote, Sales College, Bryn Mawr Avenue at St. Louis Avenue, commercial, network background. Seeks challenge, Chicago. Illinois 6C625. advancement. Box K -153, BROADCASTING. Are you a professional local TV salesman who's wondering where your career is headed? Local busi- NEWS Promotion: Top market #2 man ready to produce ness is big business with us . . . and frankly we #1 results Box K -139, BROADCASTING. do it well. If you think you're ready to be paid for your effort and know -how; if you're ready for Top rated network station in three station, medium Producer-director /management position sought com- sized the fast pace of mid -America's most dynamic TV mid -western market, has opening for news mercial /advertising /eduucational. Experienced, B.A., market, let's see the best presentation (because it director. Ability to do on camera. newscasts and degree, Master's hours. references. Presently film em- will be selling you) you've ever done. Send it to experience essential to head up small but hard ployed top ten market UHF. Box K -192. BROAD- Box K -35, BROADCASTING. hitting news department. Send resume and salary CASTING. requirements to Box K -132, BROADCASTING. Account executive for new NBC, UHF station. All WANTED TO BUY- Equipment new RCA color equipment, new modern facility, TV newsman -Iowa station needs college graduate outstanding area, fishing, hunting and sports. Con- who can report and write. Some air work. Send We need 501ì. I KW tact: Bill Ellis. KLNI -TV, Box 52409, Lafayette, used, 250. S IO KW AM and tape. credentials and salary requirements to Box FM transmitters. No ju.r,,:, Guarantee Radio Supply Louisiana =0501 or call 318 -233 -1515. K -185, BROADCASTING. Equal opportunity employer. Corp , 1314 Iturbide St., Laredo, Texas 78040. \.HF transmitter. Prefer Announcers Newsman-opening for young news tiger equally 5 kw low band General adept gathering, Electric, TT -40. Phone 206.624 -6CC0. Personable, dependable announcer for south Texas writing and performing news. Journalism grad preferred. Some television if quali- station. Box K -49, BROADCASTING. Auricon Conversion. Zoom. Editor, etc. Television fied. WSAV Radio and Television, Savannah, Georgia. Films, Box I, Olympia. Wash. 98501. WSVI -TV, channel 8, St. Croix, United States Virgin Islands will add one man to our staff. We are look- FOR SALE -Equipment ing for a man who is primarily an announcer with Programing, Production good voice and appearance for on- camera news- Coaxial -cable -Heliax, Styroflex, SDiroline. etc.. and casts. A First -Class license is required, but technical fittings. Unused mat'( -large stock-surplus prices. knowledge is strictly secondary. The majority of Others Write for price list. 5 -!'/ Elect. Box 4665, Oakland, your on -duty hours will be spent on the control Calif. 94623, phone 415 -832 -3527, board. We are part of a chain of AM, FM and Producer /director -experienced: Heavy in creative TV stations in Puerto Rico and the Virgin Islands, local commercial development -both video tape and RCA TG -2A Sync Gen. with Dot /Bar, $800 CO* RCA and this station is an affiliate of ABC -TV. The film. All replies given serious consideration. Con- TG-1A sync gen. S2CO.CO: RCA Monoscope $30C1-0. climate is the world's greatest, but housing is tact Raymond A. Gilvard, Director of Operations, All just taken mit of service. Pat Finnegan, WLBC- scarce. Pan AM provides daily, direct 3 hour flights WGAN -TV, Portland, Maine 04111. TV, Mtncie, Ind. to Miami and New York. You can join a small, Westinghouse FM -3 3 kilowatt FM transmitter. Make congenial staff, on a small, happy island. Starting Film production asst. needed by State College in offer. WRSW -FM, Warsaw, Indiana 46580. salary is $104.00 for 48 hours. After 90 days, if Chicago. Will assist film producer and will assume we're both happy, an increase to $11440 weekly. primary responsibility for sound recording and edit- For sale one TBM -3500 McMartin modulation mon- Send complete information including recent photo, ing. Two years experience in film and sound edit- itor like new Highest offer. Make yours. Box K -148, references, and non -returnable tape to Station ing, sync -sound film editing. and camera operation. BROADCASTING. Manager. Apply Personnel Office Northeastern Illinois State College, Bryn Mawr at St. Louis Ave., Chicago, Half inch tape, 56.95 per roll, used only once. Lots Technical Illinois, 60625. of 12 or more. 55.00 each. New condensers, re- sistors, capacitors, almost 53% off dealers cost. Box K -158, BROADCASTING. Opportunity for qualified, reliable assistant chief Looking for personable gal doing local TV programs engineer, southwest VHF. Box K -50, BROADCAST- for six month assignment representing well known G.E. Progress line remote pickup two day equip- I NG. brand name manufacturer. Work will include per- ment, recently overhauled One 60 W. base with sonal appearance tour in the United States and remote control. One complete 30 W. mobile, and Engineering positions available at new Virginia UHF immediate trip to Europe and far East . rush one mobile xmtr. Tuned to 26.15 MhZ S395.CO. station, FCC first phone required-send complete resume to: Ruder G Finn of Chicago. Inc., 20 North Contact Thompson, WCIL, Radio resume Jim Station, Gales- to Box K -179, BROADCASTING. Wacker Drive, Chicago, Illinois 60606. burg. Illinois 61401.

84 BROADCASTING, Oct. 21, 19 ;8 FOR SALE -Equipment INSTRUCTIONS-(cont'd) Management-(cont'd) The Masters, Elkins Radio License School of Atlanta (cont'd) offers the highest success rate of all First Class License schools. Fully approved for Veterans Train- Ampex 300, 350. 352, 400, 450 users. for greater ing. Elkins Radio License School of Atlanta, 1139 MANAGER WANTED S/N ratio replace first playback stage 12517 with Spring Street, Atlanta, Georgia 30309. transistor prey np. For specifications Radio station in charming, expanding our plug -in Need write VIF International, P.O. Box 1555, Mtn. View, Southern California. aggressive Be prepared. First Class FCC License in six '.eels. Miles oriented in nrnger. Salary-, bonus Calif. 94040. Top quality theory and laboratory instruction. Fully and equity for right aran. \'rite . . . . approved for Veterans Training. Elkins Radio License RCA TTU -1B UHF Transmitter. Some parts missing. School of New Orleans, 333 St. Charles A\ env*, Box K -198, Broadcasting. Exciters alone worth the price. Dick Lange, WHUT, New Orleans, Louisiana 7C130. Box 151, Anderson, Indiana 46015. Announcing, programing, production, newscasting, Low mileage UHF transmitter -RCA TTU -1B, 1 KW. sportscasting, console operation, disk jockeying and Used only 4600 hours. 310.000 or closest offer. all phases of Radio and TV broadcasting. All taught Sales Must go by December 1, Call Director of Engi- by highly qualified professional teachers. The na- neering. 215 -867 -4677, tion's newest, finest and most complete facilities including our own commercial broadcast station- ** * * * * * * * * * * * * * * * * * ** * * * * ** Accred- Best deals-Sportmasters, Scully. Crown, QRK, KEIR. Fully approved for veterans training. ited by Association of Trade and Tech- Russco and other top brands. Lease, trade, finance. the National * nical Ins and Road, Employed Managers * Audiovox, Box 7067 -55. Miami, Florida 33155. Schools. Elkins Institute, 2603 Dallas, Texas 73235. * Broadcast Salesmen * transmitter on 1370 KC. Raytheon RA -5, 5KW AM through tape with manuals, tubes and three extra First phone in six to twelve v.eelts * Local Sales Managers * complete recorded lessons at home plus one meek personal new 892 -R finals. good condition, ready for brand instruction in Washington, Minneapolis or Los An- James Hutchens. Pres., KFLY Radio, Boy. group shipment. geles. Our seventeenth year of teaching FCC license * Radio=l't' seeks applications from ambi- 97330. 1503, ,53 -6633. tiuus K. Corvallis. Oregon courses. Bob Johnson Radio License Instruction, s sales -oriented general managers and local IC60D Duncan, Manhattan Beach. Calif. 90266. * sales managers who Leant careers in major mar- Gates FMSB transmitter, excellent condition, oper- * ker and wait to earn S23- 330,000 per year. * and like new MC5534 Exciter on Excellon benefits in growth- minded company. ating recently Since 1946. Original course for FCC first class radio * * easily retuned. Also over 500 feet employment agencies, please. All replies held So 100.7, Exciter telephone license in six weeks. Approved line for FM. Available operators in strictest confidence. Company will contact of 3 1/8" rigid transmission for veterans. Low -cost dormitory facilities at school. price. John R. Kreiger, * applicant before contacting references. Please immediately. Real good Reservations required. Several months ahead advis- Street, Austin, Texas 75701. * furnish recent photo and all background details, KVET, 113 West 8th able. Enrolling now for Jan. 8, April 2. For informa- it including track records, on initial letter. A.C. 512 -GR 8 -8521. tion, references and reservations write William B. it Ogden Radio Operational Engineering School. 5075 Ampex VR -660; camera CC-724; Samson Stand Warner Avenue. Huntington Beach, California 92647. Box K -182, Broadcasting. 7241; 2 Setchell Carlson 2100 TV screens. Leanard (Formerly of Burbank, California). * Cecil, 7909 Norfolk Ave., Bethesda, Marylana. 656 -2333. New York City's 1st phone school fcr people ttho cannot afford to make mistakes. Proven results: Frequency limit monitor: RCA 3C3A- MI7531, per- April 63 graduating class passed FCC 2nd class Announcers fect. 3100. Includes shipping. Good 639A mike, exams, 100% passed FCC 1st Class exams; New $50. About 100 rolls useaole video tape -some programed methods and earn while you learn ¡ob complete rolls, some in short pieces, 2 mins or opportunities. Contact ATS. 25 W. 43rd St., N.Y.C. more. Offer for lot. General Broadcasting System. Phone OX 5- 9245. Training for Technicians. Combo - Di's and Newsmen 13C45 Cantara Street, No. Hollywood. Calif. 91605- men, and Announcers. We have several openings for air personalities and newsmen with major market Schools has the stations. Salaries range from $200 -$400 MISCELLANEOUS Radio Engineering Incorporated week, depending upon finest and fastest course available for the 1st class per market and station. Rush tape and resume to Radio Telephone License (famous 5 week course). gag lines, S5.00. Comedy Dick Werges, Radio Division, Nationwide Deejays! 6000 classified Total tuition $35O. Classes begin at all R.E.I. free. Ed Orrin, Boyer Rd., Mariposa, Calif. Management Consultants, 645 N. Michigan Ave- catalog Schools Nov. II, Jan. 6, Feb. 10, Mar. 17. Call or nue, Chicago, Illinois 60611, or Call 312. 95338. write the R.E.I. School nearest you for information. 337.5318. lines! Forty speakers' 35,000 professional comedy R.E.I. in Beautiful Sarasota, the home office, 1336 a topical humorous joke books plus current comedy, Main Street, Call (813) free. Sample selection, $5. Sarasota, Florida 33577. service period. Catalog 955 -6922. John Inc., 232 Madison Avenue, Technical New York CityC l6' R.E.I. in Fascinating K. C. at 3123 Gillham Rd., Kansas City, Mo. 64109. Call (316) WE I -54-14. g Attention station managers . double your Christ- mas billing with a custom made Santa Clause St.. RADIO BROADCAST show. Write for more information about how to R.E.I. in Delightful Glendale at 325 E. Colorado increase Christmas billing. C -P Productions, P.O. Glendale, California 912C5. Call (213) 244 -6777. TECHNICIANS Box 14852, Las Vegas, Nevaoa. The Voice of America, U.S. Information R.E.I. in Historic Fredericksburg at 809 Caroline St., Agency, has positions available for RADIO Current comedy -70 -75 new. original one-liners, Freaericksburg, Va. 22401. Call (7C3) 373 -1441. Broadcast Technicians in Washington, D.C. twice a month for entertainers, deejays. public These positions require a MINIMUM of speakers. Send $2 for sample, details to: Current Why pay more? First phone license in four weeks FIVE years progressively responsible experi- Comedy. 300 New Jersey Avenue, S.E., Washington, tuition $295.00 Results guaranteed, rooms ence in both Studio and Recording activities. D.C. 2CC03. $8.00 weekly. Tennessee Institute of Broadcasting, Starting salary rates are $3.99, $4.47, and 2106 -A 8th Ave., South, Nashville, Tenn. Phone $4.94 Per hour, depending on experience and 297 -8084. training. Under Civil Service. Secure attention -getting in -depth marketsheets now. Applications ICSC Form 171, available Low prices. Free presentation: Allied. Drawer 1991, at Prescott. Ariz. 86301. Jobs, jobs, jobs. Weekly we receive calls from the local Post Office or other Federal offices) top stations throughout the fifty States, Wash., should be sent to: Ore., Mich., Wis., Okla., Tesas, La., Ala., Fla., Kv., Chief, VOA Personnel Office. U.S. In- INSTRUCTIONS Va., N. J., Penn., Conn., Mass., and many more. formation Agency, HEW -South Build- These calls are for Don Martin trained personnel. ing, 330 C Street, S. W., Washington, F.C.C. License Course available by correspondence. To succeed in broadcasting you must be well D. C. 20547 Combination correspondence-residence curriculum trained and capable of competing for the better 4.V EQUAL OPPORTLU.VITY EMPLOYER available for BSEE Degree. Grantham Schools, 1505 Jobs in the Industry. Only the Don Martin School of N. Western Ave., Hollywood, California 9CO27. Radio G TV, with over 30 years experience in Vo- cational Education, can offer training in all practical New Orleans now has Elkins' famous 12 -week aspects of broadcasting. If you desire to succeed Broadcast course. Professional staff, top -notch as a broadcaster. call or write for our brochure, in e CHIEF' ENGINEER equipment. Elkins Institute, 333 St. Charles Avenue, or stop at the Don Martin School, 1653 No. Cher- New Orleans, Louisiana. okee, Hollywood, Cal. 90028. HO 2 -3231. Find out Immediate opening with well established the reasons why our students are in demand! East Coast AM /FM station, Prefer married The nationally known six- v,eeks Elkins Training for man between 25 -30, with degree or equiva- e an FCC first class license. Conveniently located on RADIO lent. Starting salary minimum $12,000. Send tile loop in Chicago. Fully CI approved. Elkins Radc resume to License School cf Chicago. 14 East Jackson Street, Help Wanted Bus. h -I TB, Broadcasting. e Chicago. Illinois 60604. Management Elkins is the nation's largest and most respected name in First Class FCC hceesrg. Complete course lti i b a m in six weeks. Fully approved for Veteran's Training. NEEDED AT ONCE Association Trade Accredited by the National of RADIO MANAGER ANI Field Engineers Schools. Write Elkins Institute. 2603 0 and Technical Major Broadcast Applications Engineers Road, Dallas, Texas 7255. uuu'ket experience in sales, pro - Inwood groining and management needed for Two-way Communications Engineers IA Los Angeles station. Excellent growth Circuit Design Engineers Class License it six ':eels. Highest success rate Electronic Technicians First Ws prospects. Mail resume, salary history r_a Senior in the Great North Country. Theory ad laboratory _- and requirements to: GAUTNEY & JONES training. Approved for Veterans Training. Elkins 990 Warner Building Pe.dio Lirense School - :7- neapcls. 4119 East Lance i Box K -183, Broadcasting. Washington, D. C. 20004 ftree! Minneapolis. '. _nota 754Ce. 628.7757 t. 10 u,. . 111 BROADCASTING, Oct. 21, 1968 85 NEWS TV -Help Wanted -Technical MISCELLANEOUS 'Christmas Merry Christmas Merry Christmas; NEWSMAN IMMEDIATE Immediate opening for experienced Permanent openings for experienced tele- writer- newscaster nights. Salary open, vision engineers at expanding mtdwest INCREASE n excellent benefits. Move up to net-affili- station originating Big Ten sports. Op- : ated 850,000 metro market station. Tape portunity to advance to supervisory post. and resume to: FCC First Phone license required. 8500 CHRISTMAS BILLING 3 Morry Alter, KSTT, 1111 East River up depending on experience with VT, color, microwave, and transmitter main- WITH Drive, Davenport, Iowa. Phone: (319) tenance. Send resume to 326 -2541. Box K -37, Broadcasting. SANTA CLAUS NEWS custom made for your station WANTED: For more information, write: News Director to take charge of a new VrffNINtftIftftf44611 tf'ff'tlt 1444 É concept in contemporary radio news. EXPERIENCED 4 C -P PRODUCTIONS, P.O. 200,000 primary 100.000 Watts. NEWSMAN market- college educated, needed Full Stereo. Send tape, resume, & photo for immediate Box 14852, Las Vegas, Nevada to opening at mid -west, newspaper -affiliated, 4 radio and TV operation, attractive wages 4' Program Director, the new KGRC -FM, and benefits. Send resume and tape to: sew4suo Amyl sew4s!u104 208 South Main, Hannibal, Missouri, Mitch Stanley, Manager ïsewIspgD Aiiayy 63401. WFMJ, ICI West Boardman St. 4 INSTRUCTIONS Youngstown, Ohio 44502 4 Program. Production, Others LEARN RADIO SALES ... The highest WANTED TO BUY -Equipment paying job in Radio. lobs with salary of $125 a week to ENTERTAINER $9,200 a year. plus commission and Are you a great entertainer? If you are you t ,s expenses. N ext class begins Oct. should be able to prove it to us and the WANTED TO BUY: 28th. Don't wait! Make next year audience in this Top Ten market. If you worth more to you. No experience think you can astonish and amaze us with necessary. sVrlte or tail: your talent, we know our offer will astonish 100 watt 500 watt 1,000 watt UNIVERSAL SCHOOL OF SALES and ama'. vats Send a complete confidential TV TRANSMITTERS P.O. ,.ur 4203 / Greensboro, N.C. 27408 resume and tape to Phone (919) 274 -8287 Box i -1S3, Broadcasting. Hope to get them cheap, so write us your An Equal Opportunity Employer (M /F) best terms. Describe condition; work needed to put them in shape. FOR SALE -Stations- (cont'd) Situation Wanted- Announcer Box K -I. Broadcasting. Pte glens 1'II)telr8 Pitt. MAJOR MARKET TALK PERSONALITY FOR SALE- Equipment 116 CENTRAL PARK SOUTH Humorous - serious; literate - versatile. NEW YORK, N. Y. From hilarity to controversy. A real pro. Jllllllllllllllll1111111:1IIieILe.C!0'IIIIIIIn11111IIliIIIIIII.PhI Top ratings - employed. Tapes: RCA TJ -56 TV MOBILE UNIT 265 -3430 Box K -181- Broadcasting. Completely equipped to originate three- - camera monochrome remotes. Includes large assortment of lenses and 1800 ft - camera cable. Confidential Listings TELEVISION Wanted Truck and equipment in good operating a -Help condition. RADIO -TV --CATV N.E. - S.E. - S.W. - N.W. Management Engineering Department WHDH -TV 50 Morrissey Blvd., Boston, G. LARSON,INC. r.v: ...... ^,.:£ä:t»;: :::<.; ....:....::.::.:.:n.':`+ -:...n Mass. 02125 E BENNETT LR`; :...>bEf%`i:i..'.::::::*:-;i;:£2';i:;iG -ö%r:Hi%u::'+.:; .+`::::f:::':;: I I I I I I I I I I I I I I I I 1 :`::::i:r.....:.^.:{...... ::::.::. I I I I I I I I I I I I 111 1111111111 I I I I I I I 511111111111111111! I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I F' R C A. Buildmg.6363 Sunset Blvd.. Suite 7C1 TV RADIO Hollywood, California 90028.213/469.1171 OPENINGS 12 KW UHF 13ROKE RS-CONSULTANT S We need applicants in the following TV Transmitter to Highest Bidder - General Electric TT25A- inexpensive ¿:f Please send ROCKY MOUNTAIN WEST job categories only. your way for CP holder to go osi air. `>% typewritten resume immediately to be AM -FM serving market of 60,000 -plus. Absentee D. H. Smith owned. Priced at Terms to qualified confidentially represented fo our station $200,000. ttiñ P.O. Box 10, Albany, Ar. Y. buyer. clients. No fee fo applicants. CALIFORNIA AREA OF INTEREST CHECK -plus. TV RADIO Market of 180,000 Full time. Growth area. Price valuable real General Manager $225,000 includes Excellent Program Director FOR SALE -Stations estate. terms. Sales Manager Salesman " Broadcast Equipment Sales Chief Engineer FOR SALE ;:: Studio Maintenance Full -Time AM radio station 1000 /250 L. Transmitter Maintenance watts, and FM- Stereo station 3000 watts. Jacic Stoll Video Tape Technician vertical and horizontal polarization, in Broadcast Equipment Design town of 25,000 people. and ASSOCIATES First Phone Announcer 6361 Hollywood Blvd. 1 Continuity Director Box K -163, Broadcasting. Los Angeles, California 90028 Art Director Area Code 213 -464 -7279 I Sales Promotion Mgr. 1,11.rrr:1.1.11r c CATV System Manager CATV Chief Technician

>i Name South small daytime $ 50M cash M.W. small FM $ 60M nego Address i Salary desired Ky. small daytime 80M nego West small daytime 75M 29% N'1 PLACEMENT FEE! ! ! Ariz. medium daytime 90M 29% Ky. medium FM 10M terms Tenn. metro fulltime 305M SOLD Wash. metro daytime 70M 29% Nationwide South major daytime 165M 29% M.W. major daytime 168M nego Broadcast Consultants , CHAPMAN ASSOCIATES "y media brokerage service' 645 NORTH MICHIGAN AVENUE CHICAGO 60611 2045 Peachtree Road Atlanta, Ga. 30309 312-337-5318

86 BROADCASTING, Oct. 21, 1968 There are over 2800 languages in use in the world today. But about 40 °/o of the world's population speak just two of them, Chinese or English.

COLUMBIA SCHOOL OF BROADCASTING ra NOT AFFILIATED WITH THE COLUMBIA BROADCASTING SYSTEM, INC., OR NV OTHER INSTITUTION. (Continued from page 81) Inc. : D. L. Adcock Jr., president. Principals Weiser owns 50% of John Hutton Corp.: of Atkins and Green Broadcasting Co. : Her- John H. Weiser is trustee. Action Oct. 15. control of Manistee Radio Corp. from bert H. Atkins and George M. Green (each Leonard Schoenherr and Raymond Plank 50 %). Mr. Atkins is sports announcer for WNWI Valparaiso, Ind. -FCC granted (each 50% before, none after) to Charles E. KRIG Odessa, Tex. Mr. Green is business transfer of control from Emmett M. Mellin- Hedstrom (none before, 100% after). Prin- manager of KOSA -TV Odessa, Tex. Ann. thin and W. Jerome Dee (50% before, none cipal: Mr. Hedstrom is radio account ex- Oct. 14. after) to John W. Van Ness as trustee ecutive for Avco Radio-Television Sales Inc. (none before, 50% after). Action Oct. 16. Consideration: $220,000. Ann. Oct. 16. WTSA Brattleboro, Vt. -Seeks assignment of license from Brattleboro Broadcasting KCBC Des Moines, Iowa-Broadcast Bu- WBIP Booneville, Miss. -Seeks assignment Corp. to Southern Vermont Broadcasters reau granted assignment of license from of license from E. O. Roden tr /as Boone- Inc. for purpose of incorporation. No con- Fletcher-Mitchell Corp. to Allied Broadcast- ville Broadcasting Co. to Booneville Broad- sideration involved. Principals: John K. ing Co. for $320,000. Sellers: Jonathan M. casting Co. for of incorporation. No Fletcher, president (93.75 %) et al. Seller is purpose Healy, president and Bette L. Healy, vice licensee of WTRL Bradenton, consideration Involved. Mr. Roden is sole president-secretary (each 50 %). Ann. Oct. Fla. Buyers: owner of WBIP. Ann. Oct. 10. 16. Allied Construction Services (80 %) and Robert D. Bunce, president (20 %). Mr. KIRL St. Charles, Mo. -Seeks assignment WTVQ Norfolk, Va. -Seeks assignment of Bunce is commercial manager of KCBC. of license from Michael S. Rice to Contem- CP from Edmund D. Baydush to Broadcast Action Oct. 11. porary Media Inc. for purpose of incorpora- Associates Inc. for $2,500. Principals: Joel tion. No consideration involved. Principals: B. Cooper, president and Charles N. Cooper, WSAC -AM-FM Fort Knox, Ky.- Broad- Michael S. Rice, president- treasurer (60 %) secretary- treasurer (each 50 %). Messrs. cast Bureau granted transfer of control of and Malcolm R. Rice, vice president (40 %). Cooper each own 35% and 25% of the two Fort Knox Broadcasting Corp. from Alice Michael S. Rice is general manager of KIRL. real estate investment firms and each have Cowan (22.62% before, none after) to Byron Malcolm R. Rice is president of construc- 25% interest in musical instrument repair E. Cowan (34.52% before, 57.14% after) tion company. Ann. Oct. 10. business. Mr. Joel B. has through trust agreement. No consideration Cooper also other involved. Action Oct. 14. KWTO -AM-FM Springfield. Mo. Seeks business interests. Ann. Oct. 10. transfer of control of Ozarks Broadcasting- WKBG-TV and WCAS, both Cambridge, Co. from Lester E. Cox, deceased (49.9% Actions Mass. and WJIB(FM) Boston -FCC granted before, none after) to Mildred L. and Lester KTCS Fort Smith, Ark. -Broadcast Bureau transfer of control of Kaiser-Globe Broad- L. Cox, executors (jointly 1% before, Broadcasting Co. from Lovelle Morris casting Corp. from Globe Newspaper Co. 50% after). Principals: Mr. Cox has no granted transfer of control of Big Chief (50% before, 10% after) to Kaiser Broad- other business interests indicated. Lester "Jack" Beasley (25% before, none after) casting Corp. (50% before, 90% after). Sell- L. Cox owns 37.5% of KOAM Pittsburg, and Omer Carl Thompson (30% before, ers own Boston Globe newspaper. Buyers: Kan. and has minority interest in ROAM - none after) to Bill Harper (25% before, Kaiser Broadcasting is licensee of KBHK- TV. that city. He also has interest in 80% after). Principal: Mr. Harper owns TV and KFOG(FM) San Francisco, KBSC- KYTV(TV) Springfield, Mo. No considera- 78% of KTCS -FM Fort Smith and 15% of TV Corona -Los Angeles, WKBD-TV Detroit, tion involved. Ann. Oct. 10. KFAY Fayetteville, both Arkansas. He also WKBS -TV Burlington. N. J.-Philadelphia. owns 10% of KTOW Sand and has 50% of WKBF -TV Cleveland. Con- WEEW Washington, N. C. -Seeks trans- Springs, Okla. sideration: $2.4 million. Action Oct. 16. fer of control of WEEW Inc. from John Consideration: $150,000. Action Oct. 4. P. Gallagher (49.7% before, none after) to KTCS -FM Fort Smith, Ark.- Broadcast KCFM St. Louis -Broadcasting Bureau Rosa Mae Springer (49.7% before, 99% Bureau granted transfer of control of Little granted transfer of control of Commercial after). Principal: Mrs. Springer is president Chief Broadcasting Co. from Lovelle Morris Broadcasting Co. through purchase of stock and treasurer of WEEW. Consideration: "Jack" Beasley (25% before, none after) from Robert J. Lipstiz (4.2% before, none $10,000. Ann. Oct. 14. and Omer Carl Thompson (30% before, after) by Harry Eidelman, president (46.5% KNOX Grand Forks and KTYN (CP) none after) to Bill Harper (23% before, before, 50.7% after). Consideration: $6,000. Minot, both North Dakota -Seek transfer of none after). Principal: Mr. Harper owns Action Oct. 15. control of KNOX Radio Inc. from Alma 80% of KTCS Fort Smith and 15% of KFAY REED Eugene, Ore. -FCC granted assign- Bannach (30.03% before, none after) to Fayetteville, both Arkansas. He also owns ment of license from Radio Wonderful Wil- Justin D. Hoberg (19.98% before, 50.05% 10% of KTOW Sand Springs, Okla. Consid- liametteland Inc. to John Mowbray, James after). Principal: Mr. Hoberg is president eration: $50,000. Action Oct. 4. O'Neil and Chris Wedes for $201,000. Prin- of KNOX Radio Inc. Consideration: $35,500. WTTS-TV Tampa, Fla.- Broadcast Bureau cipals of Radio Wonderful Williametteland Ann. Oct. 11. granted transfer of control of Hillsborough Inc.: Glen M. (60 %) and Helen N. Stadler KOSG Pawhuska, Okla. -Seeks transfer of Broadcasting Co. from Richard B. Wiggins, (39.2 %) et al. Principals: John W. Mow- control of Cherokee Broadcasting Co. from John H. Monahan, Melvin R. Young, Ray bray, president, Charles J. Wedes, vice Galen O. Gilbert (50% before, none after), C. Qualmann, Richard R. Ferayorni, Clay president and James H. O'Neil, secretary- Jim A. Egan and Camelleta Corp. (each Armstrong, Wyn Blair Sutphin and Diran treasurer (each 33.3 %). Mr. Wedes is per 25% before, none after) to John H. Borgen M. Seropian (as group, 100% before, none former for KIRO -TV Seattle. Mr. O'Neil is (none before, 100% after). Principal: Mr. after) to Lucille Frosturan, Paris G. Singer program director for KEED. Mr. Mobray is Borgen is manager of KSSS Colorado and Howard I. Scott (as a group, none be- account executive with KIRO -TV Seattle Springs. Consideration: $122,500. Ann. Oct. fore, 100% after). Principals: Mrs. Frost- and is sole owner of CP for new AM sta- 11, man and Mr. Scott are in real estate. Mr. tion at Burlen, Wash. Action Oct. 9. Singer is attorney, real estate investor, WDAR WEEX-AM -FM Easton, Pa.-Seeks re- banker and research and commercial de- -AM -FM Darlington, S. C.- Broad- linquishment of positive control of Easton veloper. Buyers own WSMS-TV Ft. Lauder- cast Bureau granted assignment of license Publishing Co. by J. L. Stackhouse, Adele S. dale, Fla. Action Oct. 7. from Mid -Carolina Broadcasting Co. to M)d- Frezt, Henrietta A. McPherson and George Carolina Broadcasting Inc., its wholly owned F. Coffin Jr. (as a group 96% before, same KUMU Honolulu-Broadcast Bureau grant- subsidiary, for purpose of corporate reor- after) through expiration of voting trust ed transfer of control of John Hutton Corp. ganization. No consideration involved. Mid- agreement. Easton Publishing Co. is parent from John H. Weiser (50% before, 1% Carolina Broadcasting Co. is licensee of company of WEEX Inc., licensee of WEEX. after) to John H. Weiser Jr. (none before, WSAT and WTIK Durham, both North No consideration involved. Ann. Oct. 14. 49% after) for $10,000. Trust of Ellen S. Carolina. Action Oct. 15. WEDO McKeesport, Pa. -Seeks transfer of control of Tri -City Broadcasting Co. from Lee Hirshburg (28.46% before, none after), Adelaide Mann (5.23% before, none after), Co., Leesburg, has applied for a franchise. Sam H. Hirshberg Jr. and Allen Hirshberg Community- antenna activities Installation and monthly fees would be $10 (each 3.85% before, none after), and Sam and $5, respectively. City would receive Hirshberg and Jennie Weiss (each 1.54% The following are activities in com- $10,000 from firm's gross annual revenues. before, none after) to Edward J. Hirshberg munity antenna (32.61% before, 58.72% after). Principal: television reported to Bloomington and Normal, Ill. -General Edward J. Hirshberg is president of Tri- BROADCASTING through Oct. 16. Reports Telephone & Electronic Communications, City Broadcasting Co., licensee of WEIR include Vandergrift, Pa. (multiple CATV owner), Weirton, W. Va. Application for assignment applications or permission to has been granted a 15 -year franchise. Other of license of WEIR is install applicants were Telecable Corp., Norfolk, pending. Considera- and operate CATV's, grants of Va. CATV tion : $28,900. Ann. 16. (multiple owner) and Blooming- Oct. CATV franchises and sales of existing ton- Normal Perfect Pictures Inc. WMCK McKeesport, Pa. -Seeks transfer of control of Mon -Yough Broadcasting Co. installations. Warsaw, Ind.- Valley Cable Vision Corp., from Robert M. Cox, George W. Munnell, South Bend (multiple CATV owner), has Frank R. Tully et Franchise grants shown in italics. applied for a franchise. Installation fees al (as a group, 100% would be $14.90 with monthly fees of $4.90. before, none after) to Westchester Corp. Benicia, Calif. -North Bay Cable TV Co., (none before, 100% after). Principals: Rob- a subsidiary of Gibson Publications of Beni- Worcester, Mass. - Commonwealth CATV ert C. Weiss, president, Norman Wain, vice cia and Vallejo, and Community Television Inc. and Cablevision Corp. of America (mul- president-secretary, Joseph T. Zingale, vice Inc., Denver (multiple CATV owner), has tiple CATV owner), both Boston, have ap- president- treasurer (each 26.73 %) et al. applied for a franchise. Monthly fees will be plied for a franchise. Previous applicants Principals own WIRY and WDOK(FM) $4.25. were Ostrow CATV Inc., Worcester, and both Cleveland. Consideration: $273,442.70. Norton Industries Inc., Northboro (multi- Ann. Oct. 16. Daly City, Calif. -Viste Grande CATV Co., ple CATV owner). Worcester County CATV Pacifica, has been granted a franchise. Co.. a subsidiary of Synergistics Inc., al- KPXE Liberty. Tex. -Seeks transfer of ready has control of Liberty County Broadcasters Inc. Crescent City, Fla. -Coastal Cable Co., a franchise in Worcester. from Jesse C. Russell, vice president- treas- Gainesville, has been granted an exclusive Ypsilanti, Mich. - Michigan Communica- urer (80% before, none after) to C. L. Wil- 30 -year franchise for a five to 20 channel tions Group Inc., has applied for a 25 -year son Jr., president (20% before, 100% after). system. Installation and monthly fees for franchise for a 12- channel system. Installa Principal: Mr. Wilson is employe of busi- first three years will be $10 and $5, re- Lion fees would be $15 with monthly fees of ness /radio college. Consideration: $1,200. spectively. City will receive 3% gross an- $5. Ann. Oct. 16. nual revenues after first year. Elizabeth, N. J.- Realty Equities Inc., WBZB Odessa, Tex. -Seeks assignment of Lake Placid, Fla. -- Coastal Cable Co., New York, has applied for a franchise. license from High Sky Broadcasters Inc. to Gainesville, has been granted a franchise to CATV of Elizabeth Inc. has other franchise. construct a 12- channel system. Atkins and Green Broadcasting Co. for Union Gap. Wash. -West Valley Cablevi- $216,535. Principal of High Sky Broadcasters Mount Dora, Fla.- Leesburg Cable Vision sion has applied for a franchise.

88 (FOR THE RECORD) BROADCASTING, Oct. 21, 1968 Bob Heald, who was chosen as presi- and became a law clerk to the late dent of the Federal Communications FCBA presidency Chief Judge D. Lawrence Groner of Bar Association in July, is one of those is a long way the U. S. Court of Appeals for the Dis- people whose life and career are as even trict of Columbia circuit. in their growth as one of those line from Sioux City After receiving his law degree in charts depicting the population growth 1947, Mr. Head immediately joined the of the United States -steadily upward, Washington law firm headed by Vincent with no jagged peaks or valleys. versity in Cleveland, receiving a mas- B. Welch, who is, incidentally, a former For a small -town (Sioux City, Iowa) ter's degree in political science in 1941. president of the FCBA, and Edward boy, he's come a long way from the He joined the FBI that same year. Morgan, a former FBI agent. He was banks of the Missouri River. The presi- So seriously did Mr. Heald take his first an associate and later a partner. dency of the FCBA is a pinnacle of law career that in his second year at Eight years later, Mr. Heald was sorts of communications law practition- law school, he resigned from the FBI picked to become chief attorney of the ers but Mr. Heald treats it, as he does National Association of Broadcasters, most things, in a calm way. But that taking the place vacated by NAB's calmness should not be mistaken for present president, Vincent T. Wasilews- placidness. Week'sPiofile ki, when Mr. Wasilewski was promoted Even the fact that he's played bridge to direct the association's government every Monday night for over two relations activities. decades with more or less the same He left the NAB after two years to group of men, principally those who become a partner in the Washington were law clerks with him at the U.S. law firm of Spearman and Roberson appeals court in Washington in the mid - (now Fletcher, Heald, Rowell, Kene - 1940's, cannot be judged indicative of han and Hildreth), his professional his personality. home for the last 11 years. If anything it represents orderliness, Aside from his Phi Beta Kappa key or, to use a contemporary expression from Miami University, Mr. Heald was from the lexicon of the social research- also winner of the Father Lucey Award ers, "structuredness." at Georgetown -presented to the num- It is this controlled aspect of his per- ber-one student in class standing each sonality, perhaps, that led him into the year. At Georgetown also he was editor Federal Bureau of Investigation as a of the Law Journal. special agent during World War II; that Mr. Heald has had one continuing took him to Washington's Georgetown civic interest over the last decade; Law School at night as one way of be- health. Specifically, he is concerned with coming a better G -man, and that even- tuberculosis and respiratory diseases. At tually resulted in his becoming more the present time he's a director of both interested in the law as a profession the state and county TB associations. rather than a career under J. Edgar This stems from the mid- 1950's when Hoover. he was, for two years, president of the Even though Mr. Heald was born in Robert Louis Heald -president Washington (D.C.) Tuberculosis Asso- Sioux City, he grew up and went to Federal Communications Bar As- ciation. school in Oxford, Ohio, where his Army sociation; b. Jan. 22, 1917, Sioux Mr. Heald refers to farming as one officer father was stationed. He was City, Iowa; BA cum laude, 1939, of his hobbies, "in a small way." The graduated with honors, and a Phi Beta Miami University, Oxford, Ohio; diminutive conditional refers to his herd Kappa key, from Miami University MA (political science) 1940, West- of two -dozen Black Angus that he there in 1939. In his third year he was ern Reserve University, Cleveland; breeds and raises on his 40 -acre editor of the college yearbook, and 1947, Georgetown University, "spread" in the hunt country of Poto- that honor resulted in two important Washington; special agent, Fed- mac, Md., outside Washington. As part steps in his life. eral Bureau of Investigation, of living in that area, both Mr. and Mr. Heald, for a long time, had had Washington, 1941 -45; law clerk, Mrs. Heald are members of the Poto- a hankering for the foreign service. In U. S. Court of Appeals, Washing- mac Hunt; their sons are members of fact, at the end of his sophomore year ton 1945 -47; associate and part- the Potomac Polo Club. at Miami, he had applied and had been ner, law firm of Welch Mott and In his professional life Mr. Heald accepted at Georgetown University's Morgan (now Welch and Mor- holds to the view-and has made this Foreign Service School. But, after being gan), Washington, 1947 -55; chief representation in behalf of broadcast elected editor of the yearbook, he attorney, National Association of clients when he could -that the broad- decided to remain at Miami. Broadcasters, Washington, 1955- caster has the same freedom as a news- He later did go to Georgetown but 57; partner, law firm of Fletcher, paper in the area of news. by then he was pursuing his law degree. Heald, Rowell, Kenehan and Hil- But he's not too sanguine about the It was also at this time that he found dreth, Washington, 1957 to date; future. "I'm afraid the broadcaster is a wife, and again it was because he was member, American Bar, D. C. losing these rights," he comments. editor of the yearbook. Bar and Federal Bar associations; As leader of the communications bar He and a photographer had gone out chairman, legal subcommittee, Mr. Heald has one hope. He would one day to get pictures and a story on National Industry Advisory Com- like the Federal Communications Bar some intramural sports at the universi- mittee; member, executive com- Association to clear away from the ty. One of the participants caught his mittee, MAC; m. Gladys M. lache minds of broadcasters that FCBA eye. She was then a student from Day- of Dayton, Ohio, Sept. 16, 1939; members benefit "from obfuscating ton, Ohio, Gladys M. Jache. A little three sons; Robert J., 24; Richard FCC rules and regulations." later she became Mrs. Heald. A., 22; Roger W., 19; hobbies - "If I can get that across," he says, After Miami, Mr. Heald accepted a bridge, tennis, horseback riding "I'll feel that I've accomplished some- scholarship to Western Reserve Uni- and raising Black Angus cattle. thing for my fellow lawyers."

BROADCASTING, Oct. 21, 1968 89 Editorials

Here come de judge McColough's faces the same fate. The trouble with both ideas is that they ask advertisers to step out of character. so no public explanation plan or intentions, With far of its In selecting the content of their messages and the vehicles the FCC is working on a procedure to simplify its collection to carry them, different advertisers have different pur- of fines assessed for violation of its rules. According to such poses. The cigarette manufacturer is after everyone who is information as has become available ( "Closed Circuit," Oct. old enough to smoke. Xerox is looking for prospective buy- 14), the commission is heading toward a worse version of ers of its copying machines, and perhaps for investors who a system that is already bad enough. may take a fancy to its stock. That the two should join Under present law, the FCC must ask the attorney general with other advertisers of equally disparate objectives in to initiate suit in the federal court of local to jurisdiction the cooperative fundings of program development and pro- collect fines that licensees refuse to pay. There is talk duction is to ask that business goals be subordinated to no- now of substituting for the federal trial an FCC hearing, bility of purpose. That is an unreasonable request. conducted by an FCC examiner. If the protested fine were If television is to continue to develop it has demon- upheld by the examiner and the commission. the licensee's -as strably developed in the 10 years since Mr. Murrow deplored recourse would be the court of appeals. the scarcity television journalism responsibility for FCC ever of -the This would be a clever legal maneuver if the got program innovation must remain with the broadcasters them- with it. Now the burden of proof is on the government away selves. Competition among stations and among networks when it prosecutes to collect a fine levied by the FCC -and drives the individual broadcaster to program in ways that set in the trial the government must start from scratch to make him apart. It is from this process that diversity comes a case. In the revised system under consideration the burden naturally. would be on the licensee to prove his innocence before an FCC that had already judged him guilty and, failing that miracle, to prove in his appeal that the FCC was wrong. Pretty thin gravy The reason for the FCC's desire to rearrange the system There is no way at this point of this year's election cam- is obvious. In the two cases that licensees refused to pay paign to make an accurate calculation of the amount of mon- fines and were sued, the government has a record of zero. ey being spent for political advertising, but that isn't keep- In January 1966 a federal judge ruled that the FCC had no ing newspapermen from making guesses. And most of the grounds to fine four Minneapolis -St. Paul television sta- stories we have seen have emphasized the expense of tele- tions $500 each for alleged violation of its sponsor -iden- vision advertising. tification rules. Three months later another federal judge But the broadcast expenditures are not the only outlays dismissed a similar suit against WHAS -TV Louisville, Ky., that candidates in this election are incurring. What about which the FCC wanted to fine $1,000. the costs of chartered jets, of large staffs, of collecting It cost the stations in Minneapolis -St. Paul and Louis- crowds at carefully arranged rallies, of all the other trap- ville many times the fines the FCC wanted to collect to pay pings of a campaign as complicated and vigorous as this one? the legal expenses of resisting them. How many other li- Nor can the expenditures for television and radio be con- censees could also have won in federal court if they had sidered a windfall for broadcasters. There may be smaller chosen to resist? How many have elected to pay the fine as stations that gain slightly from the abnormal advertising a far cheaper alternative to resistance? of a political campaign, but for the networks and bigger There must be a fairer way to prosecute and judge in cases stations politicals are less a windfall than a liability. It must of alleged violations of FCC rules. Surely a law could be also be pointed out that some broadcasters are offering spe- written to give the accused a means of defense at an ex- cial discounts to politicians this year. Discounts make this pense that justifies resistance. If the National Association kind of business even less desirable. of Broadcasters is looking for good works to perform, here is an opportunity. A legislative draft could be readied for the next Congress.

Asking fish to leave water The president of Xerox Corp. proposed last week that adver- vertisers jointly fund the production of high -quality television programs. The idea is not entirely new. Ten years ago the late Edward R. Murrow suggested a cooperative effort among television's larger advertisers to underwrite a schedule of informational programing. There are some differences between the Murrow proposal (BROADCASTING, Oct. 20, 1958) and the one advanced by C. Peter McColough, president of Xerox (see story elsewhere in this issue). Mr. Murrow, then nearing the end of a distinguished career as a CBS newsman, wanted each of the major television advertisers to turn over a program period each year for the presentation by networks of informational specials. Mr. McColough envisioned a nonprofit organization supported by advertisers "and dedicated to producing programing -not just of the highest order, but of an Drawn for BROADCASTING by Jack Lefkowitz order that no single sponsor can today afford." "We'll punch up that camera when we get the residuals Mr. Murrow's idea died for want of a second, and Mr. straightened out."

90 BROADCASTING, Oct. 21, 1968 AWAR W NNER!

BUT, WHAI DID OU DO FOR ME TODAY?

/ III II / / / / / / _ .,,...-_.... o..

Our walls are lined -almost literally -with awards, citations, plaques, com- mendations and other evidences of appreciation of our civic virtue. And we treasure them- every one. But these only testify to what we did yesterday. What are we doing today ... not to win more awards ... but to continue to earn the right to serve our community and its citizens? For one thing, we tell our fellow citizens what's going on, and why, without compromise and without sugar coating. And, when we think there's something we and our neighbors can do about it, we say so. And sometimes we prod a little -as we're still doing about the Riot Commission report and the continuing traffic in firearms, among other things. What are we doing today?

WE'RE TRYING TO CONTINUE TO EARN OUR RIGHT TO BE CALLED CITIZEN - --

CITIZEN PRO-TV NBC ON HOUSTON'S CHANNEL 2

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iN N THESE FABULOUS WSYR FILM SHOWS:

Monday Nite at the Movies (9 p.m.) Tuesday Movie Specials Hollywood Matinee (Mon. -Fri. 1 p.m.) Saturday Monster Movie Matinee (12:30 p.m.) Movietime (Sun. 9 a.m.) Sunday Movietime (5 p.m.) Saturday Cinema (5 p.m.) Sunday Movie of the Week (11:30 p.m.) Sunday Spectacular Showcase (Noon) Saturday Western Jamboree (7:30 a.m.) WSYR T V Q r N B C rmYrIqrrrF r Affiliate m 1, \

Channel 3 SYRACUSE, N. Y. 100 K W Sam Goldwyn Plus WSYE-TV channel 18 Y. Film Classics ELMIRA, N. Get the pll Story from HARRINGTON, RIGHTER PARSONS